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NISSIN FOODS USA LAUNCHES FIRST-OF-ITS-KIND CHILI-INFUSED NOODLES WITH GEKI™

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GARDENA, Calif. /PRNewswire/ — Nissin Foods USA, creator of iconic brands Cup Noodles® and Top Ramen®, is igniting consumer taste buds with the launch of GEKI™, a new brand serving up the first chili-infused noodles available in the USA. GEKI, which means “extreme” in Japanese, is perfect for spice enthusiasts in pursuit of an ever-spicier, authentic Asian meal at home. It is now available at Sam’s Club and will be available at Amazon.com this September.

GEKI is the first chili-infused noodle available in the U.S.

GEKI’s first consumer offering, GEKI Fiery Hot Chicken raises the temperature with chili-infused noodles to deliver extreme levels of spice and flavor that consumers can see and taste. The product introduces a new, cutting-edge manufacturing technology developed by Nissin Foods USA, infusing real chili flakes directly into the round noodles to generate a red hue and a fierce heat that comes from within. This heat from the noodles is intensely balanced with delicious flavor from a fiery hot chicken seasoning packet.

Simply boil the GEKI noodles for five minutes, drain the noodles and mix in the Fiery Hot Chicken seasoning packet before taking on the heat. With this combination, GEKI heats up the Nissin Foods’ six-chili pepper scale and ignites taste buds to satisfy the heat consumers crave in every bite.

“We know that spicy food experiences are embedded in American culture and a recent food industry study found that 65%1 of consumers are choosing spicy meals when cooking at home,” said Priscila Stanton, Senior Vice President, Marketing, Nissin Foods USA. “We wanted to find an innovative solution that not only satisfies consumer cravings for heat, but also delivers on our mission to provide meals of value that are both convenient and delicious, while providing a spicy foundation for culinary creativity in American kitchens.”

After 65 years, Nissin Foods remains at the helm of the instant ramen category, reporting 23% growth in the last five years. Continuing to push the boundaries of premium noodles, Nissin Foods first entered the heat category with the national launch of its beloved Hot & Spicy FIRE WOK line in 2021, and quickly became the fastest growing flavor in the food aisle in the U.S. GEKI, and its first-of-its-kind infused noodle, is the latest demonstration of the brand’s relentless approach to innovation.

GEKI is available for SRP $1.39 at Sam’s Club locations nationwide, online at Sams.com and Amazon.com and will soon be available for purchase in the multicultural aisle at grocery stores near you. To learn more about Nissin Foods and its various product offerings, visit Nissinfoods.com.

ABOUT NISSIN FOODS
Nissin Foods was established in 1958 by Momofuku Ando, who invented the first instant ramen noodle in Japan inspired by his belief that” peace will come to the world when there is enough food.” In 1972, Nissin Foods USA opened its first plant in Gardena, California, introducing ramen noodles to American consumers. In 1971, CUP NOODLE was launched in Japan, and then debuted as Cup Noodles in the U.S. in 1973, revolutionizing the industry by creating a product that could package, prepare and serve noodles all in one. For over 60 years, Nissin Foods has created delicious and convenient Asian-inspired meals at an affordable value. Nissin Foods USA develops and markets a variety of products including Cup Noodles®, Top Ramen®, Top Ramen® Bowl, Cup Noodles® Stir Fry®, Cup Noodles® Stir Fry® Rice With Noodles, Chow Mein, Hot & Spicy bowl, and Hot & Spicy FIRE WOK. The company corporate philosophy inspires commitment to taste, convenience, and quality. Visit NissinFoods.com for more information.

1Kalsec Hot & Spicy Survey Results, 2021

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SOURCE Nissin Foods

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Food and Beverage

Find Comfort in Food with Crispy Chicken Strips

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Fried Chicken Strips

(Family Features) Cooler weather brings the joy of comfort food, and it’s hard to find a dish more comforting than fried chicken. This Fried Chicken Tenders recipe makes it easy to cook tasty strips to golden perfection – just pair with your favorite dipping sauce (or none at all) for a classic weeknight meal.

Find more fall meal ideas at Culinary.net.

Fried Chicken Strips

Fried Chicken Tenders

Recipe courtesy of “Cookin’ Savvy”
Servings: 4-6

  • Oil of choice, for frying
  • 1/2 stick butter
  • 2 eggs
  • 2 cups milk
  • 3 pounds chicken breast, cut into strips
  • 2 cups flour
  • 1/4 cup barbecue seasoning of choice
  • 1/4 cup mesquite seasoning
  • salt, to taste
  • pepper, to taste
  • dipping sauce of choice (optional)
  1. Fill Dutch oven or large frying pan halfway with oil and butter; heat over medium heat.
  2. In large bowl, mix eggs and milk then place chicken strips in mixture.
  3. In separate bowl, mix flour, barbecue seasoning and mesquite seasoning. Add salt and pepper, to taste.
  4. Remove 4-6 chicken strips from milk mixture and cover completely in flour mixture.
  5. Drop pinch of flour in hot oil; if it crackles, it’s hot enough. Once hot, fry battered chicken 4 minutes then, using tongs or fork, turn over and fry 4 minutes. When done, chicken will be golden and almost float. Remove from frying pan and repeat with remaining chicken.
  6. Serve with dipping sauce of choice, if desired.


SOURCE:
Culinary.net

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

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McDonald’s USA Launches Another Season of Savings this Fall

McDonald’s extended the $5 Meal Deal into December, along with new fall promotions on the McDonald’s App, to offer more savings and local deals.

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Fans can continue to cash in on the $5 Meal Deal, plus even more local and App-exclusive offers

CHICAGO, Sept. 12, 2024 /PRNewswire/ — Summer might be over, but the savings are here to stay at the Golden Arches.

This past June, we kicked off the Summer of Value, promising you more deals and even more ways to save. From the highly popular $5 Meal Deal to National French Fry Day, to many other promotions available in local markets and on the McDonald’s App, this summer was all about helping you take your dollar further.


And as it turns out, we’ve got a lot more in store for fans.

The Deal that Keeps on Going AND Giving

It’s official – the $5 Meal Deal is sticking around, with a majority of local markets extending it into December. Featuring your choice of a McDouble® or McChicken® sandwich, small fries, 4-piece Chicken McNuggets® and a small soft drink – all for just $5* – it’s just too good of a deal to let go.

So, whether you’re part of team McDouble or team McChicken – you’ve got more time to treat yourself.

“This summer, tens of millions of fans went to their local McDonald’s to enjoy our $5 Meal Deal, and it was so great to welcome them,” said Joe Erlinger, President of McDonald’s USA. “Together with our franchisees, we’re committed to keeping our prices as affordable as possible, which is why we’re doubling down with even more ways to save. Whether you’re stopping by for breakfast, lunch, dinner or a late-night snack, we want everyone to find the food they love at a price that hits the spot. The extension of the $5 Meal Deal, and the other offerings we’re announcing for our fall line-up, are just a few of the ways we’re working hard to offer great meals at a fair price.”

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Raking in the Fall Deals

More than 1 million of you celebrated National French Fry Day this July with free any-size Fries, and now fans have even more to look forward to this fall when they order on the McDonald’s App:

  • Double the fun with $0.50 Double Cheeseburgers on National Cheeseburger Day (Sept. 18)
  • Grab a $2 McCrispy sandwich in honor of National Fried Chicken Sandwich Day (Nov. 9)
  • Enjoy $1 10-pc Chicken McNuggets between Nov. 4 – Dec. 2 – valid 1x/week and perfect for sharing with a friend (or not)
  • Continue to celebrate Free Fries Fridays – where customers can get free medium Fries with any $1 minimum purchase
    • With more than 20 million redemptions so far this year, this is a fan-favorite and will remain available Every. Single. Friday. through the end of 2024

Plus, even more local deals are available at your neighborhood McDonald’s**. You might be starting the day off right in Southern California with a 2 for $3.99 choice of Chicken or Sausage McGriddle, Sausage Biscuit or Any Size Iced Coffee, or splitting a $5 20 pc McNuggets with friends in Dallas. Or you may be adding a $1.99 Any Size Frozen Carbonated Beverage to your favorite McDonald’s meal in New England. No matter where you are, franchisees across the U.S. are offering local deals both in-restaurant and on the McDonald’s App.

We know you know… but we have to say it anyways… download the McDonald’s App and sign up for MyMcDonald’s Rewards for all the latest and greatest deals in your area. The more you spend, the more you earn in redeemable points – giving you even more chances to save on the food you love.

‘Tis (another) season of value at McDonald’s.

*The McDouble meal may be priced at $6 in some markets.

**Local deals and offers will vary, as McDonald’s franchisees are independent business owners who set their own pricing.

McDonald’s USA
McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to millions of customers every day. Ninety-five percent of McDonald’s approximately 13,500 U.S. restaurants are owned and operated by independent business owners. For more information, visit www.mcdonalds.com, and follow us on social: XInstagram, TikTok and Facebook.

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SOURCE McDonald’s USA, LLC

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

https://stmdailynews.com/category/food-and-beverage

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CHIPOTLE AND SPIRIT HALLOWEEN BRING MEMES TO LIFE WITH EXCLUSIVE FIRST-EVER COSTUME COLLECTION

Chipotle introduces its first meme-inspired Halloween costume collection in collaboration with Spirit Halloween, featuring items like a burrito and to-go bag, launching September 6.

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  • On September 6, the restaurant brand is dropping its inaugural costume collection featuring a Chipotle napkin, fork, water cup, burrito, and to-go bag, available exclusively at SpiritHalloween.com and select Spirit Halloween retail locations  

NEWPORT BEACH, Calif. and EGG HARBOR TOWNSHIP, N.J. /PRNewswire/ — Chipotle Mexican Grill (NYSE: CMG) today announced a new costume collection in collaboration with Spirit Halloween, North America’s largest Halloween retailer, inspired by popular memes on both brands’ social channels. Chipotle is the first brand to create meme-inspired costumes with Spirit Halloween.

On September 6, Chipotle is launching its first-ever costume collection featuring a napkin, fork, water cup, burrito, and to-go bag, available exclusively at www.SpiritHalloween.com and select Spirit Halloween retail locations.

Chipotle’s Costume Collection’s Origin Story
One of the great modern traditions of Halloween is social media users creating their own unique costume ideas, featuring the iconic Spirit Halloween costume bag. Two years ago, Chipotle hopped on the viral trend and posted a fictional “Chipotle Fork” bodysuit (see here). The brand followed up with a “Chipotle Napkin” costume concept (see here), resulting in over 700,000 fan engagements. Now, Chipotle and Spirit Halloween are teaming up to reawaken      these two memorable memes and bring them to life along with three entirely new looks for Halloween. The first official Chipotle costumes are sold individually and range in size from adult small to XL. Each bodysuit retails for $39.99 in the U.S. and Canada.

“Our popular Halloween tradition, Boorito, began with a burrito-themed costume contest and now we’re taking it to the next level with the launch of our first-ever costume collection in collaboration with Spirit Halloween,” said Chris Brandt, Chief Brand Officer at Chipotle. “In addition to these bodysuits, we will be treating fans to a scarily great offer next month.”

Starting September 6, the five-costume collection will be available exclusively on www.spirithalloween.com for customers in the U.S. and Canada and at select Spirit Halloween retail locations in Chicago, Denver, Egg Harbor Township, N.J., Los Angeles, and New York, while supplies last. 

“We’re no strangers to memes at Spirit Halloween. Year after year, we are blown away by the passion and creativity we see from fans sharing their take on popular Spirit Halloween memes – and we’re beyond thrilled to be teaming up with Chipotle to bring some of those creations to life,” added Kym Sarkos, Executive Vice President at Spirit Halloween.

Fans’ Obsession with Chipotle’s Meme Products
This isn’t the first time Chipotle has turned online conversation into a real product. In August 2022, the brand introduced a limited-edition lemonade-scented soy candle designed to look like a Chipotle water cup. Some Chipotle fans have been known to “accidentally” fill their complimentary water cups with lemonade at the restaurant’s beverage stations. In response to many fan social posts on the topic, Chipotle has acknowledged these “accidents” in a series of tweets over the years (examples herehere, and here) and even published a description of the Chipotle water cup candle on X in December of 2019.

ABOUT CHIPOTLE

Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,500 restaurants as of June 30, 2024, in the United States, Canada, the United Kingdom, France, Germany, and Kuwait and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. Chipotle is ranked on the Fortune 500 and is recognized on Fortune’s Most Admired Companies 2024 list and Time Magazine’s Most Influential Companies. With over 120,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit www.chipotle.com.

ABOUT SPIRIT HALLOWEEN

Spirit Halloween is the largest Halloween retailer in North America. With 1,525 seasonal locations in strip centers and malls across North America, Spirit is the one-stop destination for all things Halloween. For more than four decades, Spirit has created immersive and interactive experiences for shoppers, complete with a unique and vast assortment of costumes and accessories for infants, toddlers, children, ‘tweens, teens, and adults, along with exclusive décor and animatronics you won’t find anywhere else. For more information, please visit www.SpiritHalloween.com.

SOURCE Chipotle Mexican Grill

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

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Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

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