Food and Beverage
NISSIN FOODS USA LAUNCHES FIRST-OF-ITS-KIND CHILI-INFUSED NOODLES WITH GEKI™
Last Updated on July 24, 2024 by Daily News Staff
GARDENA, Calif. /PRNewswire/ — Nissin Foods USA, creator of iconic brands Cup Noodles® and Top Ramen®, is igniting consumer taste buds with the launch of GEKI™, a new brand serving up the first chili-infused noodles available in the USA. GEKI, which means “extreme” in Japanese, is perfect for spice enthusiasts in pursuit of an ever-spicier, authentic Asian meal at home. It is now available at Sam’s Club and will be available at Amazon.com this September.
GEKI’s first consumer offering, GEKI Fiery Hot Chicken raises the temperature with chili-infused noodles to deliver extreme levels of spice and flavor that consumers can see and taste. The product introduces a new, cutting-edge manufacturing technology developed by Nissin Foods USA, infusing real chili flakes directly into the round noodles to generate a red hue and a fierce heat that comes from within. This heat from the noodles is intensely balanced with delicious flavor from a fiery hot chicken seasoning packet.
Simply boil the GEKI noodles for five minutes, drain the noodles and mix in the Fiery Hot Chicken seasoning packet before taking on the heat. With this combination, GEKI heats up the Nissin Foods’ six-chili pepper scale and ignites taste buds to satisfy the heat consumers crave in every bite.
“We know that spicy food experiences are embedded in American culture and a recent food industry study found that 65%1 of consumers are choosing spicy meals when cooking at home,” said Priscila Stanton, Senior Vice President, Marketing, Nissin Foods USA. “We wanted to find an innovative solution that not only satisfies consumer cravings for heat, but also delivers on our mission to provide meals of value that are both convenient and delicious, while providing a spicy foundation for culinary creativity in American kitchens.”
After 65 years, Nissin Foods remains at the helm of the instant ramen category, reporting 23% growth in the last five years. Continuing to push the boundaries of premium noodles, Nissin Foods first entered the heat category with the national launch of its beloved Hot & Spicy FIRE WOK line in 2021, and quickly became the fastest growing flavor in the food aisle in the U.S. GEKI, and its first-of-its-kind infused noodle, is the latest demonstration of the brand’s relentless approach to innovation.
GEKI is available for SRP $1.39 at Sam’s Club locations nationwide, online at Sams.com and Amazon.com and will soon be available for purchase in the multicultural aisle at grocery stores near you. To learn more about Nissin Foods and its various product offerings, visit Nissinfoods.com.
ABOUT NISSIN FOODS
Nissin Foods was established in 1958 by Momofuku Ando, who invented the first instant ramen noodle in Japan inspired by his belief that” peace will come to the world when there is enough food.” In 1972, Nissin Foods USA opened its first plant in Gardena, California, introducing ramen noodles to American consumers. In 1971, CUP NOODLE was launched in Japan, and then debuted as Cup Noodles in the U.S. in 1973, revolutionizing the industry by creating a product that could package, prepare and serve noodles all in one. For over 60 years, Nissin Foods has created delicious and convenient Asian-inspired meals at an affordable value. Nissin Foods USA develops and markets a variety of products including Cup Noodles®, Top Ramen®, Top Ramen® Bowl, Cup Noodles® Stir Fry®, Cup Noodles® Stir Fry® Rice With Noodles, Chow Mein, Hot & Spicy bowl, and Hot & Spicy FIRE WOK. The company corporate philosophy inspires commitment to taste, convenience, and quality. Visit NissinFoods.com for more information.
1Kalsec Hot & Spicy Survey Results, 2021
SOURCE Nissin Foods
Food and Beverage
Serve Up Smiles with Favorite Holiday Sides
Turkey and ham may sit centerstage, but classic holiday sides can make the season truly special. You can bring smiles to your loved ones’ faces by dishing out those favorite recipes everyone asks for year after year.

(Family Features) Turkey and ham may sit centerstage, but classic holiday sides can make the season truly special. You can bring smiles to your loved ones’ faces by dishing out those favorite recipes everyone asks for year after year.
Made with a delicious combination of rice, cheddar cheese, cream of mushroom soup and broccoli florets, this quick and easy version of Broccoli and Cheese Rice Casserole is an ideal one-pot dish to keep the holidays simple. With three easy steps and everyday ingredients, it comes together with minimal effort for traditional casserole taste.
When it comes to feeding a crowd, it’s often best to let your oven do the work. This Brussels Sprouts and Ham Rice Gratin recipe allows you to serve up a filling favorite with little effort using pantry staples. Plus, it’s a kid-friendly way to encourage veggies at this year’s holiday meal with gooey cheese providing tempting taste bud motivation.
These seasonal classics and more are made quick and easy with an option like Success Boil-in-Bag Rice, a pre-measured, mess-free way to make fluffy, high-quality rice. It’s cooked by simply dropping a bag of rice in a pot of water or broth then boiling it for 10 minutes. BPA-free and FDA-approved, the bags are safe to use and made to withstand high temperatures.
An added bonus: If you’re aiming to achieve a particular flavor, just season the rice by cooking in water infused with herbs, spices, broth, coconut milk or other liquids like juice for sweeter recipes.
Visit SuccessRice.com to find more holiday recipe inspiration.
Brussels Sprouts and Ham Rice Gratin
Prep time: 20 minutes
Cook time: 25 minutes
Servings: 4
- 1 bag Success White Rice
- 1/2 pound Brussels sprouts, trimmed and halved
- 1/3 cup diced ham
- 1 clove garlic, minced
- 1 tablespoon olive oil
- 3/4 teaspoon salt, divided
- 3/4 teaspoon black pepper, divided
- 1 cup heavy cream
- 2 tablespoons finely chopped fresh chives
- 2 tablespoons Dijon mustard
- 1 cup shredded sharp cheddar cheese
- 1/2 cup grated Parmesan cheese, divided
- 1/3 cup breadcrumbs
- 2 tablespoons butter, melted
- Preheat oven to 450 F. Prepare rice according to package directions.
- In large bowl, toss Brussels sprouts, ham, garlic, olive oil, 1/4 teaspoon salt and 1/4 teaspoon pepper. Place on parchment paper-lined baking tray and roast 12-15 minutes, or until caramelized. Decrease oven temperature to 425 F.
- In large bowl, toss rice, Brussels sprouts mixture, cream, chives, Dijon mustard, remaining salt and remaining pepper. Stir in cheddar and 1/3 cup Parmesan cheese. Transfer mixture to greased, 2-quart baking dish.
- In small bowl, stir breadcrumbs, remaining Parmesan and melted butter. Sprinkle over rice mixture.
- Bake 12-15 minutes, or until golden brown and bubbling.

Broccoli and Cheese Rice Casserole
Prep time: 5 minutes
Cook time: 30 minutes
Servings: 4-6
- 1 bag Success White Rice or Brown Rice
- nonstick cooking spray
- 1 can (10 3/4 ounces) condensed cream of mushroom soup
- 2 cups frozen broccoli florets, thawed and drained
- 1 1/2 cups shredded cheddar cheese, divided
- 1/2 cup evaporated milk
- 3 tablespoons butter, melted
- 1 tablespoon grated onion
- 1/2 teaspoon salt
- 1/2 teaspoon black pepper
- Prepare rice according to package directions. Preheat oven to 350 F.
- Coat 2-quart casserole dish with nonstick cooking spray. In medium bowl, combine soup, broccoli, 1 cup cheddar cheese, evaporated milk, butter, onion, salt and pepper. Fold in rice.
- Pour mixture into prepared dish and top with remaining cheddar cheese. Bake 20 minutes.
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Success Rice
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Food and Beverage
Halloween Monster Burgers That Just Might Bite Back

(Feature Impact) Out with the ordinary, in with the weird – that’s what the Halloween season is all about. These Halloween Monster Burgers give a ghoulishly fun twist on burger night, featuring all your favorite toppings transformed into olive eyes, cheese fangs and a pickle tongue.
Whether you reach for a traditional hamburger patty or switch it up with chicken, turkey, bean or veggie options, the effect is the same: a dinner that looks like it escaped from a mad scientist’s lab. It’s a good way to get some protein and veggies into kids before the trick-or-treating sugar rush, and you can even make it interactive by inviting them to decorate their own monsters and come up with creative variations.
Alternatively, if you’re looking for some spooky hors d’oeuvres to impress at this year’s Halloween party, these burgers are easy to size down into slider form. Serve a whole tray of mini monsters ready to devour – or be devoured by – hungry guests.
Find more Halloween recipe inspiration at Culinary.net.

Halloween Monster Burgers
Recipe adapted from Happy Foods Tube
Prep time: 10 minutes
Total time: 18 minutes
Servings: 4
- 4 hamburger, chicken or veggie patties
- 4 tablespoons mayonnaise
- 4 teaspoons ketchup, plus additional, to taste, divided
- 4 hamburger buns
- 8 leaves baby romaine lettuce
- 4 slices dill pickles, sliced lengthwise
- 4 cheese slices
- 8 large green olives, pits removed
- Cook burger patties until they reach desired doneness.
- In small bowl, combine mayonnaise and 4 teaspoons ketchup. Spread each bun base with about 1 tablespoon mayo sauce then add two lettuce leaves and cooked burger patty.
- Add pickle slice as monster “tongue.” Take each cheese slice and cut triangles into one side to resemble teeth; add to burger then cover with ketchup “blood,” to taste.
- Stick olives on toothpicks and add two to each top bun as “eyeballs.”
Photo courtesy of Shutterstock

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Food and Beverage
4 Ways to Enjoy Fresher Foods at Home
Fresher Foods at Home: Knowing your food was grown from the earth and nurtured by the sun and rain can add a whole new dimension of enjoyment to your meals, which processed foods often can’t replicate. Recipes like these Chicken and Avocado Rollups can be an easy solution for putting fresh foods like avocados on the menu.

4 Ways to Enjoy Fresher Foods at Home
(Feature Impact) Fresh fruits and vegetables add color, nourishment and satisfaction to life. Knowing your food was grown from the earth and nurtured by the sun and rain can add a whole new dimension of enjoyment to your meals, which processed foods often can’t replicate.
However, if you’ve ever bought a cart full of produce with the best intentions – only to watch as half of it goes bad before you’ve managed to use it – you aren’t alone. Eating fresh foods is often easier in your healthy-eating dreams than in reality. With small habit changes, though, you can transform your household into a place where fresh, whole-food ingredients are at the center of your daily routines.
Consider these suggestions from the fresh produce experts at Avocados from Colombia.
Shop with a Plan
Meal-planning before you shop can help ensure every ingredient you buy has a purpose within its shelf life. Instead of picking out fruits and vegetables with vague aspirations of figuring out something to do with them later, you can simply consult your list and remember you need peppers, onions and avocados for that breakfast burrito recipe you want to try.
Pay Attention to Where Food Comes From
The source of your food can make a big difference in its freshness. When produce is grown and harvested with care then shipped quickly to its destination, it preserves quality and simplifies the journey from the farm to your table.
Consider fresh fruits like Avocados from Colombia, which aren’t just grown but raised at high altitude in rich volcanic soil, nourished by mountain rain and harvested by the hands of growers who care about their land and their craft. The fruit reaches U.S. shipping ports in as little as 3-5 days, so you can confidently choose flavorful produce that arrives as fresh as possible from beautiful Colombian orchards.
With two harvest seasons across nine growing regions, fresh Colombian avocados can be enjoyed throughout the entire year, whether you want to serve bright guacamole or dice an avocado as a cool, creamy topping for a warm winter chili.
Use Fresh Ingredients in a Variety of Ways
It’s always easier to use fresh ingredients when you’re brimming with ideas of things to do with them. For instance, avocados can be transformed into guacamole, creamy salad dressing or flavorful sauces; sliced for use in grain bowls, salads or avocado toast; or frozen to blend into smoothies. This also makes it easier to buy produce in bulk or take advantage of sales.
Find Inspiration Online
Recipes like these Chicken and Avocado Rollups can be an easy solution for putting fresh avocados on the menu, offering the type of everyday joy the growers behind Avocados from Colombia hope you taste. Their new “Raised by Colombia” short film puts faces to that idea, following Don Hernando, a grower of 40 harvests, and his granddaughter Camila, who brought the science of growing home. It ends where your avocado does: at a family table, where the grandmother of the house serves it in a kitchen like yours.
To watch the film and discover more recipe ideas, visit AvocadosColombia.com/RaisedByColombia.
Chicken and Avocado Rollups
Recipe courtesy of Avocados from Colombia
Total time: 20 minutes
Servings: 5-6
- 2 tablespoons mayo
- 2 tablespoons sour cream
- 1 tablespoon lime juice
- 3 large flour tortillas, warmed
- 1 large avocado, smashed
- 2 Roma tomatoes, diced
- 1/4 cup red onion, diced
- 3 tablespoons cilantro, chopped
- 1 cup cooked chicken breast
- 6 slices bacon, cooked and crumbled
- salt, to taste
- pepper, to taste
- In small bowl, mix mayo, sour cream and lime juice.
- Place tortilla on flat service and spread with lime crema followed by smashed avocado.
- Layer with tomatoes, red onion, cilantro, chicken and bacon. Season with salt and pepper, to taste.
- Roll tortilla into tube shape and cut into pieces. Repeat with remaining tortillas and fillings.
Photo courtesy of Shutterstock (avocado on cutting board)
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