Food and Beverage
NISSIN FOODS USA LAUNCHES FIRST-OF-ITS-KIND CHILI-INFUSED NOODLES WITH GEKI™
Last Updated on July 24, 2024 by Daily News Staff
GARDENA, Calif. /PRNewswire/ — Nissin Foods USA, creator of iconic brands Cup Noodles® and Top Ramen®, is igniting consumer taste buds with the launch of GEKI™, a new brand serving up the first chili-infused noodles available in the USA. GEKI, which means “extreme” in Japanese, is perfect for spice enthusiasts in pursuit of an ever-spicier, authentic Asian meal at home. It is now available at Sam’s Club and will be available at Amazon.com this September.
GEKI’s first consumer offering, GEKI Fiery Hot Chicken raises the temperature with chili-infused noodles to deliver extreme levels of spice and flavor that consumers can see and taste. The product introduces a new, cutting-edge manufacturing technology developed by Nissin Foods USA, infusing real chili flakes directly into the round noodles to generate a red hue and a fierce heat that comes from within. This heat from the noodles is intensely balanced with delicious flavor from a fiery hot chicken seasoning packet.
Simply boil the GEKI noodles for five minutes, drain the noodles and mix in the Fiery Hot Chicken seasoning packet before taking on the heat. With this combination, GEKI heats up the Nissin Foods’ six-chili pepper scale and ignites taste buds to satisfy the heat consumers crave in every bite.
“We know that spicy food experiences are embedded in American culture and a recent food industry study found that 65%1 of consumers are choosing spicy meals when cooking at home,” said Priscila Stanton, Senior Vice President, Marketing, Nissin Foods USA. “We wanted to find an innovative solution that not only satisfies consumer cravings for heat, but also delivers on our mission to provide meals of value that are both convenient and delicious, while providing a spicy foundation for culinary creativity in American kitchens.”
After 65 years, Nissin Foods remains at the helm of the instant ramen category, reporting 23% growth in the last five years. Continuing to push the boundaries of premium noodles, Nissin Foods first entered the heat category with the national launch of its beloved Hot & Spicy FIRE WOK line in 2021, and quickly became the fastest growing flavor in the food aisle in the U.S. GEKI, and its first-of-its-kind infused noodle, is the latest demonstration of the brand’s relentless approach to innovation.
GEKI is available for SRP $1.39 at Sam’s Club locations nationwide, online at Sams.com and Amazon.com and will soon be available for purchase in the multicultural aisle at grocery stores near you. To learn more about Nissin Foods and its various product offerings, visit Nissinfoods.com.
ABOUT NISSIN FOODS
Nissin Foods was established in 1958 by Momofuku Ando, who invented the first instant ramen noodle in Japan inspired by his belief that” peace will come to the world when there is enough food.” In 1972, Nissin Foods USA opened its first plant in Gardena, California, introducing ramen noodles to American consumers. In 1971, CUP NOODLE was launched in Japan, and then debuted as Cup Noodles in the U.S. in 1973, revolutionizing the industry by creating a product that could package, prepare and serve noodles all in one. For over 60 years, Nissin Foods has created delicious and convenient Asian-inspired meals at an affordable value. Nissin Foods USA develops and markets a variety of products including Cup Noodles®, Top Ramen®, Top Ramen® Bowl, Cup Noodles® Stir Fry®, Cup Noodles® Stir Fry® Rice With Noodles, Chow Mein, Hot & Spicy bowl, and Hot & Spicy FIRE WOK. The company corporate philosophy inspires commitment to taste, convenience, and quality. Visit NissinFoods.com for more information.
1Kalsec Hot & Spicy Survey Results, 2021
SOURCE Nissin Foods
Recipe of the Week
Get Halloween-Ready with Spooktacular Cinnamon Cupcakes

(Feature Impact) Fall flavors and Halloween decorations make an ideal seasonal combination. These Cinnamon Spiced Ghost Cupcakes are the perfect example, with the warmth and sweetness of the cake offering a tasty base for piles of frightful frosting. All it takes to transform a swirl of white buttercream into a spooky ghost is a couple dots of food coloring, chocolate chips or another candy of choice.
They’re simple to make, easy to personalize and fun for all ages, whether you’re baking a tray for kids to decorate or bringing them to a Halloween party. Add sprinkles, a dusting of cinnamon or decorations that fit your theme.
Find more seasonal recipes to enjoy at Culinary.net.

Cinnamon Spiced Ghost Cupcakes
Recipe adapted from The Marble Kitchen
Prep time: 20 minutes
Cook time: 16 minutes
Servings: 12
- 1 1/4 cups all-purpose flour
- 3/4 teaspoon baking powder
- 2 teaspoons ground cinnamon
- 1/2 teaspoon kosher salt
- 6 tablespoons unsalted butter, at room temperature
- 1/2 cup granulated sugar
- 1/4 cup brown sugar
- 1 egg, at room temperature
- 3/4 cup milk
- 1 teaspoon vanilla extract
Vanilla Buttercream Frosting:
- 1 cup unsalted butter, at room temperature
- 1/2 teaspoon salt
- 4 cups powdered sugar, sifted
- 3-5 tablespoons heavy cream, at room temperature
- 1 tablespoon vanilla extract
- black food dye or chocolate chips
- Preheat oven to 350 F and line cupcake pan with paper liners.
- In medium bowl, combine flour, baking powder, cinnamon and salt.
- Using electric or stand mixer, cream butter, sugar and brown sugar about 4 minutes on medium or medium-high speed until light and fluffy. Add egg, mixing well and scraping down bowl.
- In small bowl or measuring cup, whisk milk and vanilla. Set aside.
- Add 1/3 dry ingredient mixture to butter mixture and beat until combined. Add 1/2 milk mixture and mix well. Continue alternating dry and wet ingredients.
- Bake about 16 minutes, or until toothpick inserted in middle of cupcake comes out clean. Cool in pan 5 minutes then transfer to wire rack to cool completely before frosting.
- To make frosting: Using electric or stand mixer, beat butter and salt on medium-high speed 5 minutes, scraping down bowl halfway through.
- Reduce speed to low and add sugar 1/2 cup at a time, alternating with heavy cream until 3 tablespoons have been added. Stop occasionally to scrape down bowl. Once all sugar is in, add vanilla and beat on medium-low 1 minute until light and fluffy. If desired, add additional cream 1 teaspoon at a time until frosting reaches preferred consistency.
- Place buttercream in piping bag with large round tip. Pipe tall mounds of frosting on each cupcake in ghost shapes (wider on bottom, narrower on top). Add dots of black food dye or chocolate chips for eyes.
Photo courtesy of Unsplash

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Food and Beverage
Make Mealtime Easier with These Air Fryer Recipes
When busy weeknights begin to make dinners feel more like a race against the clock than a chance to slow down, families need meals that come together quickly without defaulting to takeout. Whether you’re cooking for a busy weeknight or simply looking to try something new, recipes like Air Fryer Butternut Squash and Chorizo Tacos and Air Fryer Chicken Katsu Bowls can help you get more from your air fryer.

(Feature Impact) When busy weeknights begin to make dinners feel more like a race against the clock than a chance to slow down, families need meals that come together quickly without defaulting to takeout. One solution may already be sitting on your counter: an air fryer.
Air fryers are now found in 7 of 10 American homes, according to new consumer research from the National Frozen and Refrigerated Foods Association, but consumers are still learning how to use them beyond dinner, despite nearly 9 in 10 owners saying they’d like to discover more ways to get the most from their air fryer.
Nearly two-thirds (65%) of air fryer users said the appliance is faster than their oven, making it a convenient solution for everything from quick breakfasts and lunches to snacks and weeknight dinners. With the added convenience encouraging users to eat at home more often, air fryers can also help stretch the family food budget.
If you’re looking to get more from your air fryer, start by thinking beyond dinner. Frequent users treat air fryers as an all-day essential, putting them to work for breakfast, quick lunches, after-school snacks and beyond. Look for frozen and refrigerated products that include air fryer directions on the packaging, such as frozen potatoes and vegetables, then visit Easy Home Meals for even more recipe inspiration.
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Whether you’re cooking for a busy weeknight or simply looking to try something new, recipes like Air Fryer Butternut Squash and Chorizo Tacos and Air Fryer Chicken Katsu Bowls can help you get more from your air fryer while bringing fresh flavors to the table.
For more air fryer recipes, tips and inspiration for every meal occasion, visit EasyHomeMeals.com.
Air Fryer Butternut Squash and Chorizo Tacos
Recipe courtesy of Easy Home Meals
Total time: 15-30 minutes
Servings: 1-4
- 1 pound fresh chorizo sausage links
- 1 pound frozen, diced butternut squash
- 1 tablespoon olive oil
- kosher salt, to taste
- freshly ground black pepper, to taste
- 12 flour tortillas (6 inches)
- 1/2 cup crumbled queso fresco
- 1/4 cup pickled red onions
- chopped fresh cilantro, for garnish
- Preheat air fryer to 400 F 5 minutes. Place chorizo and butternut squash in even layer in air fryer basket. Drizzle with olive oil and toss to coat. Season with salt and pepper, to taste. Air-fry 10-14 minutes, flipping sausage and butternut squash halfway through, until chorizo’s internal temperature reaches 160 F and vegetables are tender.
- Transfer sausage to cutting board. Cut into 1/4-inch slices. Top tortillas with sausage and butternut squash. Garnish with queso fresco, pickled red onions and cilantro.

Air Fryer Chicken Katsu Bowls
Recipe courtesy of Easy Home Meals
Total time: 15-30 minutes
Servings: 1-4
- 1/4 cup ketchup
- 1/4 cup Worcestershire sauce
- 1 tablespoon molasses
- 1 1/2 teaspoons soy sauce
- 1 1/2 teaspoons sugar
- 1 clove garlic, finely grated
- 2 frozen, breaded chicken breast cutlets
- 1 bag (10.8 ounces) frozen California blend vegetables, such as broccoli, cauliflower and carrots
- 1 tablespoon olive oil
- kosher salt, to taste
- freshly ground black pepper, to taste
- 1 microwavable bag (8.5 ounces) jasmine rice, prepared and kept warm
- 1 cup shredded purple cabbage
- 1/2 cup shelled edamame
- toasted sesame seeds, for garnish
- chopped green onions, for garnish
- In small bowl, combine ketchup, Worcestershire sauce, molasses, soy sauce, sugar and garlic. Set aside.
- Preheat air-fryer to 400 F 5 minutes. Place chicken cutlets in even layer in air-fryer basket. Arrange vegetables in even layer around chicken cutlets. Drizzle vegetables with oil and season with salt and pepper, to taste. Cook 10-15 minutes, flipping cutlets halfway through, until lightly browned and crisp and vegetables are tender. Slice chicken cutlets.
- Divide prepared rice evenly between bowls. Top with chicken cutlets, vegetables, cabbage and edamame. Garnish with sesame seeds and green onions. Serve with ketchup mixture.

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Food and Beverage
Build a Winning Game-Day Spread with Big Flavor and Less Mess

(Feature Impact) Game day is about more than the big plays, touchdown-saving tackles and final score. Whether you’re gathering in the stadium parking lot or hosting friends for an at-home watch party, a memorable experience begins long before kickoff.
Start your pregame festivities with an MVP-worthy spread that’s simple to serve, easy to eat and keeps fans full through the final whistle. For example, the flavor of Buffalo is a game-day staple, but wings aren’t the only way to enjoy it.
For less mess, Buffalo Chicken Caesar and Celery Wraps pair convenience with the cool crunch of Dandy Celery, a year-round superstar ingredient for many of your favorite football-inspired dishes. It’s packed with flavor and low in calories, making it a smart choice for snacking.
The contrasting tastes and textures offer a satisfying bite, whether you slice the wraps into smaller portions for appetizer-style serving or leave them whole for fans with hearty appetites.
Nervous nibblers during the game’s most tense moments may prefer a lighter bite, and that’s where a dependable dip can come through in the clutch. This Buffalo Hummus recipe puts a tailgate-spin on the familiar favorite, combining creamy texture with a little heat.
Serve it alongside crackers, chips or crisp vegetables like Dandy celery dippers, fresh-cut celery sticks that are pre-washed and ready to eat at your convenience – a true time-saver when the clock is ticking.
Design your own winning game plan by finding more tailgating recipes at DudaFresh.com.
Buffalo Chicken Caesar and Celery Wraps
Servings: 4
- 2 cups shredded rotisserie chicken
- 1/4 cup Buffalo sauce
- 2 cups Dandy romaine hearts, chopped
- 1 cup Dandy celery, chopped (about 4 ribs)
- 1/3 cup Caesar dressing
- 1/4 cup grated Parmesan cheese
- 1/2 teaspoon black pepper
- 4 large flour tortillas (10 inches)
- In bowl, toss shredded chicken with Buffalo sauce. Set aside.
- To make salad: In separate bowl, combine romaine, celery, Caesar dressing, Parmesan cheese and black pepper. Mix well.
- To assemble wraps: Spoon about 1/4 cup Buffalo chicken along center of each tortilla, leaving small border at each end; top with Caesar salad. Fold up bottom of tortilla over filling then fold in sides and roll up tightly. Slice in half diagonally.

Buffalo Hummus
Prep time: 5 minutes
Servings: 8
- 1 can (15 ounces) chickpeas, drained and rinsed
- 1/4 cup tahini
- 1/4 cup Buffalo sauce
- 2 tablespoons olive oil
- 1/2 lemon, juice only
- 2 cloves garlic
- 2-3 tablespoons ice water
- dairy-free blue cheese, for garnish (optional)
- chopped chives, for garnish (optional)
- paprika, for garnish (optional)
- olive oil, for garnish (optional)
- Dandy Celery Dippers
- pita chips
- In food processor, puree drained chickpeas, tahini, Buffalo sauce, olive oil, lemon juice and garlic until smooth, stopping to scrape down sides as needed. Add water through lid until desired consistency is achieved.
- Spread hummus onto serving plate or bowl. Garnish, if desired, with dairy-free blue cheese, chopped chives, paprika and drizzle of olive oil. Serve with celery dippers and pita chips.

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