Life Time and lululemon, two leading brands in the fitness and wellness industry, have recently announced an exciting new partnership. Lululemon will now be the official apparel partner of Life Time pickleball and tennis, elevating the sports with their high-quality athletic apparel.

The partnership was officially unveiled at a major pickleball event held at Life Time PENN1, one of Life Time’s luxury athletic club destinations. The event showcased seven street level pickleball courts, the most in New York City. As pickleball continues to grow in popularity, this collaboration between Life Time and lululemon aims to further enhance the sport and provide exceptional experiences for players of all ages and skill levels.

Life Time, known for its commitment to helping people live healthier lives, sees this partnership as a perfect fit. Kimo Seymour, Life Time Athletic Events and Media, expressed excitement about the collaboration, stating, “This new partnership with lululemon, an iconic and like-minded brand, is the start of something very special that not only furthers our respective missions but helps to elevate the apparel and experiences we’re bringing to everyone.”

The partnership between Life Time and lululemon will bring numerous benefits to the Life Time community. Members will have access to best-in-class athletic apparel, carefully curated to enhance performance and comfort. Additionally, the collaboration will include joint participation in key events across Life Time’s athletic country clubs, including select Life Time Pickleball Classic events. The two brands will also partner in Life Time’s in-club LIFESHOP’s and on the Life Time website for easy access to lululemon products.

Celeste Burgoyne, President, Americas and Global Guest Innovation at lululemon, emphasized the shared goals of the partnership, explaining, “Our two brands share a common goal of supporting the collective wellbeing in the communities we operate in, and we’re excited to create one-of-a-kind racquet sport experiences in support of that shared mission.”

For those interested in learning more about Life Time and its offerings, be sure to visit their website or follow them on social media. To explore the latest lululemon apparel and accessories, visit lululemon.com.

This partnership between Life Time and lululemon marks an exciting collaboration that will undoubtedly enhance the racquet sports experiences for athletes and enthusiasts. With their shared commitment to wellbeing and excellence, this partnership is set to create unforgettable moments for the sports community.

For more information on Life Time, visit www.lifetime.life, Instagram, Facebook or LinkedIn.

About Life Time®

Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 170 athletic country clubs across the United States and Canada. The health and wellness pioneer also delivers a range of healthy way of life programs and information via its complimentary Life Time Digital app. The Company’s healthy living, healthy aging, healthy entertainment communities and ecosystem serve people 90 days to 90+ years old and is supported by a team of more than 37,000 dedicated professionals. In addition to delivering the best programs and experiences through its clubs, Life Time owns and produces nearly 30 of the most iconic athletic events in the country.

About lululemon

lululemon (NASDAQ:LULU) is a technical athletic apparel, footwear, and accessories company for yoga, running, training, and most other activities, creating transformational products and experiences that build meaningful connections, unlocking great possibility and wellbeing for all. Setting the bar in innovation of fabrics and functional designs, lululemon works with yogis and athletes in local communities around the world for continuous research and product feedback. For more information, visit lululemon.com.

SOURCE Life Time, Inc.

Please visit the STM Daily News Sports section for more stories like this.

About Sleeve’s Senior Pickleball Report?

Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/

SYDNEY /PRNewswire/ — PPA Tour Australia (PPAA) and Major League Pickleball Australia (MLPA) is excited to announce the addition of former World No. 1 golfer Adam Scott as the new team owner of the Gold Coast Glory. Scott joins a list of distinguished team owners, including cricket legend Steve Smith, basketball star Patty Mills, and five-time Olympian Nat Cook, in supporting and promoting professional pickleball in Australia.

“I’m honored to join Major League Pickleball Australia as a team owner to support the Gold Coast Glory and help grow this fantastic sport,” said Adam Scott. “Being part of this community alongside other esteemed athletes and icons is incredibly exciting.”

The Gold Coast Glory, is also proud to announce its new team sponsor, Lilly’s Active, as a major sponsor and the official lifestyle meals partner of the Tour and League.

“We’re so excited to support this incredible sport and its athletes as we launch our new range of sports and active lifestyle meals for all ages,” said Cara Aprile, founder of Lilly’s Active. “Our partnership with the Gold Coast Glory is a perfect match, reflecting our commitment to promoting health, wellness, and high performance.”

MLPA is also thrilled to announce the upcoming Brisbane Championships event, which will feature record prize money for the sport in the Asia-Pacific region, exceeding $130,000. This milestone event highlights the growing enthusiasm and competitive spirit within the sport.

In addition, MLPA is pleased to launch the application process for Season Two of its competition, inviting players to apply to be part of the expanding league and teams. The new season promises more thrilling matches and community involvement, continuing to elevate pickleball’s profile in the region.

For ticket details, event itinerary, and partnership opportunities, please visit our website.

About Major League Pickleball Australia and PPA Tour Australia: 

PPA Tour Australia (formally Pacific Pickleball) is the official Professional Pickleball League of Australia featuring the top players, highest prize money, and best events across Australia, New Zealand, and Asia. PPA Tour Australia offers two formats for athletes including Major League Pickleball Australia’s (MLP Australia’s) Pro Teams Format, and PPA Pro Tour Format for both Open, Futures, and Masters Athletes, in partnership with Pickleball Australia Association (PAA). PPA Tour Australia aims to grow the total number of Pickleball players in APAC to 1 Million in 2032 by promoting the sport through world-class events, professional pathways for top players, dedicated pickleball venues, and strong partnerships at international, national and grassroots levels; on a journey to bring Pickleball to all.

SOURCE Pacific Pickleball

TUSTIN, Calif. /PRNewswire/ — Tyson McGuffin (AKA: ‘The Most Electrifying Man in Sports’) triple crown winner and one of the most decorated professional pickleball players in the world, joins Pickleball Superstore, a large-scale e-commerce platform that inventories and distributes nearly 2,000 pickleball related SKUs, as an ambassador of Pickleball Superstore throughout the globe.

“We are more than thrilled to have Tyson as a partner in Pickleballsuperstore.com. Pickleball Superstore’s core beliefs of ‘Community Owned – Community Focused’, align perfectly with Tyson, not only as a professional athlete, but also as a Dad, teacher and a true ambassador of the sport of pickleball.” states Pat Rolfes, Chairman/Co-Founder of Pickleball Superstore, Inc.

“My wife Meg & I are excited to be part of Pickleball Superstore. From top to bottom the leadership at Pickleball Superstore have the vision, expertise and character we want to align ourselves with.” states Tyson McGuffin.

“It’s exciting to have Tyson and Meg join us in building Pickleball Superstore. And since we already have distribution partnerships with some of Tyson’s sponsors, it just seemed natural to have the McGuffin’s join the Pickleball Superstore family.” said Steve Raack, CEO/Co-Founder of Pickleball Superstore, Inc.

CONTACT: info@pickleballsuperstore.com

SOURCE Pickleball Superstore, Inc.