ATLANTA, Feb. 19, 2025 /PRNewswire/ — GlassesUSA.com, a leader in the online eyewear industry, has just unveiled Drop 2 of its collaboration with NFL icon Von Miller. This collection showcases the results of a design process that leverages AI technology to reimagine every detail of the eyewear collection.

A fierce competitor on the field and a style innovator off it, Von Miller is the perfect partner for GlassesUSA.com’s mission to lead the eyewear industry through innovation. Together, Miller and the GlassesUSA.com team used AI to create an eyeglasses and sunglasses collection that embodies individuality, confidence, and cutting-edge design.

The Von Miller Eyewear Collection features premium acetate frames, complete with bold colors, innovative materials, and the signature VM logo embedded in the designs. Each pair is available as both prescription eyeglasses and sunglasses, giving customers more ways to express their individuality.

“Eyeglasses is about expressing who you are. I wanted to create something that empowers people to own their individuality,” said Von Miller. “Working with GlassesUSA.com and their AI technology allowed us to design a collection that makes finding your perfect pair of frames easy and exciting.”

This collaboration isn’t GlassesUSA.com’s first venture into AI. The brand has already made waves with its Pairfect Match AI, a cutting-edge tool that helps customers find their perfect frames. Now, the same innovative spirit extends into product design, showcasing GlassesUSA.com’s commitment to blending technology and creativity to revolutionize eyewear.

“At GlassesUSA.com, we leverage AI to develop innovative products and features that enhance the eyewear experience. Von was an amazing partner with an outstanding perspective on eyewear—we couldn’t have asked for a better collaborator on this project.” said Arie Tom, GlassesUSA.com’s CMO.

“We asked Von to imagine the kind of glasses he envisions—frames that push boundaries and speak to his unique sense of style,” said Lihi Kopel, Head of Design at GlassesUSA.com. “With AI, we reimagined how the frames, temples, and even the smallest details could look and feel, and brought it to life, creating something truly exceptional.”

The Von Miller Eyewear Collection is available now, exclusively at GlassesUSA.com. The drop consists of 6 styles and 17 SKUs, There are 4 optics and 2 sunglasses styles included. The color pallet is based on digital colors like digital purple, light green, gray, and metallics.

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Customers can use the Virtual Try-On Tool to see how the frames look before purchasing, ensuring a perfect fit. Starting at $78,  this collection redefines what’s possible in eyewear design.

Learn more at: Von Miller’s official glasses collection, exclusively at GlassesUSA.com.

About GlassesUSA.com:

Founded in 2007, GlassesUSA.com, a subsidiary of the Optimax Eyewear group, has quickly become one of the leading direct-to-consumer online eyewear retailers in the United States. We offer the largest selection of styles and brands, with over 10,000 styles of glasses, sunglasses, and contact lenses, making it easy for everyone to find their perfect pair. Our mission is to enhance our customers’ lives by delivering eyewear tailored to their unique needs, style preferences, and budgets.
By controlling the entire supply chain, from product design and manufacturing to optical lens production and the digital shopping experience, GlassesUSA.com provides exceptional savings, offering high-quality eyewear at up to 70% off traditional retail prices. Our broad selection includes popular brands like Ray-Ban, Oakley, Prada, and Gucci, as well as our own brands such as Muse, Ottoto, Revel, and Amelia E., starting from just $29, including shipping. GlassesUSA.com also offers a variety of optical lens options, coatings, and upgrades to meet every customer’s needs.
GlassesUSA.com develops and deploys innovative technology and AI-driven solutions to transform the eyewear industry and offer customers a seamless shopping experience.

GlassesUSA.com’s Tech Suite Includes:

• Pairfect Match AI™: Re-inventing the eyewear shopping experience with the power of AI. Pairfect Match AI™ provides customers with personalized frame recommendations based on their unique facial features, taking into account face shape and style preference.
• Live Try-On: An AR Virtual Mirror that bridges the physical and virtual worlds and enables users to try on thousands of glasses from home with their mobile phones.

Our products are meticulously crafted in our state-of-the-art optical lab in Atlanta, GA, with next-day shipping available across the US. GlassesUSA.com is part of the Optimax Eyewear group.

For more information, please visit https://www.GlassesUSA.com

SOURCE GlassesUSA.com

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Beauty meets convenience with largest specialty U.S. beauty retailer now available on Instacart for delivery in as fast as an hour from more than 1,400 stores

SAN FRANCISCO and BOLINGBROOK, Ill., Jan. 8, 2025 /PRNewswire/ — Instacart (NASDAQ: CART), the leading grocery technology company in North America, and Ulta Beauty, the nation’s largest beauty retailer, today announced a nationwide partnership to offer same-day delivery. With this collaboration, Ulta Beauty’s unparalleled assortment – spanning every category and price point – now available for delivery in as fast as an hour via Instacart from more than 1,400 stores across the United States.

From established to emerging beauty brands, Instacart customers can now shop a wide selection of beloved skin care, hair care, cosmetics, fragrances, and wellness products with even greater convenience. This partnership also integrates Ulta Beauty Rewards™ into the Instacart App, allowing members to earn points on every Ulta Beauty purchase made via Instacart by linking their accounts  through Ulta Beauty’s storefront.* To celebrate the launch of the partnership, customers can receive $10 off their $50 order through January 26.**

“Our partnership with Ulta Beauty comes at a perfect time when millions of Instacart customers are setting new intentions, focusing on wellness, and envisioning aspirational versions of themselves,” said Blake Wallace, Senior Director of Retail Partnerships at Instacart. “With Ulta Beauty’s wide range of products now available on Instacart, we’re giving customers more selection, convenience, and beauty options in the New Year and beyond.”

“Reimagining how and where beauty lovers can shop with us has always been at the core of Ulta Beauty’s mission,” said Jodi Williams, Vice President of eCommerce at Ulta Beauty. “Our collaboration with Instacart allows us to meet guests in even more places, offering fast and seamless access to the products they love. With self-care top of mind in the New Year, this partnership debuts at the perfect time to help guests refresh their rituals and routines with ease.”

Ulta Beauty joins more than 1,500 retailer banners already available on the Instacart App – ranging from grocery to beauty to home improvement to pet supplies. To begin shopping from Ulta Beauty for same-day delivery via Instacart, customers nationwide can visit https://www.instacart.com/store/ulta/storefront or select the Ulta Beauty storefront on the Instacart App. 

*For full details, see Program Terms and Conditions
**$10 off is valid through 1/26/2025 at 11:59PM PT and is valid only in the United States for one order of $50 or more with Ulta Beauty and purchased through Instacart.com, while supplies last. Discount will be applied to the total purchase price for all non-alcohol products, and excludes taxes, service fees, special handling fees and/or other fees; offer cannot be applied to alcohol products. Deliveries subject to availability. In order to take advantage of this offer, customers must have a valid account on Instacart.com with a valid form of accepted payment on file. Only one offer per household. Instacart reserves the right to modify or cancel this offer at any time. Offer may not be sold, copied, modified, transferred or used retroactively for prior purchases. Void where restricted or prohibited by law. Offer may not be combined with any other sale, promotion, discount, code, coupon, and/or offer. Offer has no cash value. Instacart is not a retailer or seller. Instacart may not be available in all zip or post codes.

About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com. Maplebear Inc. is the registered corporate name of Instacart.

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About Ulta Beauty

At Ulta Beauty, the possibilities are beautiful. Ulta Beauty is the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. In 1990, the Company reinvented the beauty retail experience by offering a new way to shop for beauty – bringing together All Things Beauty, All in One Place®. Today, Ulta Beauty operates more than 1,400 retail stores across 50 states and also distributes its products through its website, which includes a collection of tips, tutorials, and social content. For more information, visit https://www.ulta.com.

SOURCE Maplebear Inc. dba Instacart

Visit STM Daily News for more information.

BELLEMINT IS A NEXT-GEN, MOBILE FASHION STYLING GAME THAT MERGES VIRTUAL AND REAL-WORLD SHOPPING

LOS ANGELES /PRNewswire/ — Revolve Group (RVLV), the next-generation fashion retailer for Millennial and Generation Z consumers, through its partnership with Muus Collective, Inc. and Griffin Gaming Partners, has launched mobile fashion game BELLEMINT in the U.S. This advanced fashion styling game integrates the renowned brand portfolios of REVOLVE and FWRD into an immersive shopping experience. As BELLEMINT‘s exclusive retail partner, REVOLVE is expanding its digital presence, offering a distinctive blend of virtual and real-world fashion, designed to deepen customer engagement and expand its reach to new audiences.

In BELLEMINT, players (known as Stylists) explore REVOLVE‘s latest collections from popular brands, including A.L.C., Andrea Iyamah, Bronx and Banco, Hemant and Nandita, Maria Lucia Hohan, Rococo Sand, and others in an interactive digital format, providing an innovative channel for style inspiration and direct purchasing. Stylists tap into self-expression by creating looks, customizing digital avatars (Muses) with inclusive options for size, skin tone, and hair texture, and participating in daily styling challenges. They can connect with other stylists through voting on their looks and can follow and friend others who inspire them. As players earn their first promotion to a new stylist level in BELLEMINT, they unlock a limited-time 20% discount to shop on REVOLVE, seamlessly connecting virtual achievements with real-world rewards. This promotion-based reward system encourages players to continue refining their styling skills while engaging with REVOLVE and FWRD collections. Future updates will further integrate loyalty benefits, offering even more real-world incentives through gameplay.

What differentiates BELLEMINT is its seamless integration with the REVOLVE e-commerce platform, merging the virtual world with the real world to offer customers an aspirational, engaging, and personalized shopping experience. By tapping into the gaming world through a sophisticated and stylized platform, BELLEMINT supports REVOLVE‘s commitment to providing exclusive, interactive experiences that foster customer loyalty and drive innovation in retail.

“BELLEMINT offers an immersive and aspirational shopping journey that seamlessly merges virtual fashion with real-world trends,” said Sarah Fuchs, Co-Founder, Co-CEO, and Chair of Muus Collective. “Our initial regional launches in Canada, Australia, and New Zealand revealed a highly engaged audience that embraces self-expression and spends an average of 30 minutes a day styling, discovering, and shopping. With even more exciting features coming soon, we’re thrilled to introduce this experience to the U.S. audience—REVOLVE‘s primary market—and can’t wait to see how they unlock and embrace their perfect digital and IRL wardrobes.”

“The launch of BELLEMINT marks a strategic advancement in retail, merging immersive digital engagement with real-world shopping incentives. At REVOLVE, we’re committed to pushing boundaries, and this partnership with Muus Collective enables us to reach new audiences and strengthen customer engagement and loyalty through innovative experiences. By blending virtual and physical shopping, we’re elevating our brand presence with the potential to drive measurable growth for REVOLVE and FWRD. – Michael Mente, Co-Founder and Co-CEO, REVOLVE Group Inc.

“REVOLVE and Muus designed BELLEMINT to be a digital runway for players to discover and shop curated fashion — and for brand partners to market their products to a tailored audience,” said Emily Wang, Partner and COO at Griffin Gaming Partners. “The game serves as a new medium for brands to boost product discovery and brand loyalty organically, with players repeatedly engaging with digital clothing and accessories to win outfit styling challenges. Players enter and vote on challenges as a creative form of self-expression, all the while delighting in fashion inspiration and adding real-world outfits to their cart from their favorite in-game stylists and the game’s user-generated social feed.”  

“BELLEMINT is a gamified platform where creativity meets the fashion and beauty our players love, offering a unique experience they won’t find anywhere else,” said Amber Bezahler, Co-Founder and Co-CEO of Muus Collective. “We are proud to provide an inclusive experience with an unparalleled range of skin tones, hair textures, and body sizes—seamlessly aligned with REVOLVE‘s ethos. Together, we’re setting a new standard for diversity and representation in fashion gaming.”

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To learn more, visit https://bellemint.com/, watch the trailer on YouTube https://www.youtube.com/watch?v=qk3n4_YShqc and download the game on iOS and Android – https://bellemint.sng.link/Dp7nc/vfvd/f5t4. Media library can be found here.

Media Contact:
[email protected]

Media Contact for Muus Collective, Inc.
[email protected]

About Revolve Group, Inc.

Revolve Group, Inc. (RVLV) is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted premium lifestyle brand and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast, yet curated, offering of apparel, footwear, accessories, and beauty styles. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and more than 1,000 emerging, established, and owned brands.

We were founded in 2003 by our co-CEOs, Michael Mente and Mike Karanikolas. We sell merchandise through two complementary segments, REVOLVE and FWRD, that leverage one platform. Through REVOLVE, we offer an assortment of premium apparel, footwear, accessories, and beauty products from emerging, established, and owned brands. Through FWRD, we offer a highly curated assortment of iconic and emerging luxury brands. For more information, visit www.revolve.com.

About Muus Collective, Inc.

Muus Collective is an entertainment studio building community-driven, fashion-forward experiences across mobile games and e-commerce. The studio’s debut mobile fashion game, BELLEMINT, empowers players to discover inspiration, style unique looks, and share their creativity. BELLEMINT is now available for download on the App Store and Google Play. Follow the Collective at http://www.muuscollective.com.

About Griffin Gaming Partners

Griffin Gaming Partners (“GGP”) is a leading venture capital firm, focused on the global gaming market, with over $1.3 billion in assets under management. GGP invests in seed through growth stages at the intersection of content, infrastructure, social platforms, and game-related companies.

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SOURCE Revolve Group, Inc.

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