Entertainment
Stagwell Revs Up for SXSW 2023 to Explore Brand Fandom, Generative AI, Immersive Experiences and More
Roving Video Content Studio Will Capture On-the-Ground Perspectives to be Shared via Stagwell’s Digital Channels
NEW YORK and AUSTIN, Texas, March 1, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is gearing up for its biggest South by Southwest Festival (SXSW) presence to date with programming ranging from official panels to side-stage conversations to special events. Stagwell network leaders from Assembly, Brand Performance Network, Code and Theory, GALE, KWT Global, MMI Agency, National Research Group (NRG), Stagwell Marketing Cloud, and YML will explore artificial intelligence, advertising, marketing, emerging tech, fandom, public relations and communications, sports innovation, sustainability, and other buzzing topics.
“SXSW sets the tone for the creative and cultural trends that define the year ahead,” said Stagwell Chairman and CEO Mark Penn. “From the unifying power of sports and brand fandom to the next frontiers of AR and AI, Stagwell is headed to Austin to help drive – and learn from – the conversations that are top-of-mind right now for marketers, technologists, entrepreneurs and business leaders alike.”
Press or brand leaders interested in attending any of the below and/or connecting with Stagwell on the ground should contact [email protected].
Where Stagwell is Showing Up
Saturday, March 11
- 11:30AM: The Power of Fandom in the Metaverse: This session will explore how fandom is the forum for new immersive ways, spaces, and types of connection, and how the metaverse is changing the way audiences connect and interact with sports, entertainment, music, and gaming; featuring Infinite Reality CMO Hope Frank, NRG CMO Grady Miller, Lenovo CMO, North America Gerald Youngblood, and Brand Performance Network, Global Chief Content & Partnership Innovation Officer Shannon Pruitt.
- 11:50AM: Women in Marketing Leadership Forum: YML’s SVP of Growth Stephanie Wiseman will join Danone’s Head of Marketing Linda Bethea, Hyatt VP, Global Marketing Laurie Blair, MetLife SVP, Global Brand & Marketing Michelle Froah, and Visa Head of Corporate Marketing Alison Herzog in conversation at the Brand Innovators Leadership Summit.
- 4PM: Stagwell, in partnership with Sportico, will host cocktails to commemorate the kickoff of SXSW at the Four Seasons Hotel.
Sunday, March 12
- 11:15AM: Women in Marketing Leadership Forum: While an increasing number of female leadership appointments make headlines, progress still feels slow. Wells Enterprises Chief Commercial Officer Santhi Ramesh, Nature’s Sunshine VP, Marketing Stephanie O’Farrell, former P&G Beauty, Grooming & Health Chief Communications Officer Kelly Vanasse, and MMI Agency CEO Maggie Malek join Brand Innovators Leadership Summit to share lessons learned.
- 11:30AM-12:30PM: Anatomy of a Fan: Harnessing Loyalty, Insights, and Emerging Technology: Join ARound Founder and CEO Josh Beatty, NRG EVP, Strategy & Innovation Fotoulla Damaskos, Minnesota Twins Sr. Director, Innovation and Growth Chris Iles, and Sportico Sports Business Reporter Eben Novy-Williams in conversation on the power of sports, and creating and nurturing brand fandom.
- 2:20PM: Sustainability & Purpose-Driven Marketing: This Brand Innovators Leadership Summit session will feature YML CCO Stephen Clements in conversation with PepsiCo Senior Director, Creative & Digital Christian Hoyle, YETI Director, Creative Ginny Golden, Kickstarter VP, Brand Marketing Elyse Mallouk, and OkCupid Global Head of Communications Michael Kaye, moderated by Everfi VP, Enterprise Marketing Paula Cobb.
Monday, March 13
- 11AM-5PM: Driving the Transformation of Marketing: Stagwell at Circuit of the Americas: Brand leaders and Stagwell agencies will come together for a day at the Formula 1 racetrack, where they will learn how to drive like a pro from the Skip Barber Racing School. The day will include lunch, tactical driving, speed drills, time behind the wheel of an F4 car, and cocktails to wrap the day.
- 5:30-7:30PM: Axios and PRophet: The New Communications Engineer: Aaron Kwittken, founder and CEO of PRophet, the AI-driven predictive pitch platform for PR professionals, will join the Axios editorial team in conversation spotlighting how AI can revolutionize the way communicators work, create content and exchange ideas.
Tuesday, March 14
- 4-4:30PM: How Trust Impacts Fandom in Immersive Experiences: The immersive fan experience isn’t just a hype-cycle XR, VR, or the metaverse. It’s how sports, media, and entertainment companies are connecting with their audiences in ways we never imagined. The session will feature Infinite Reality President of Metaverse Operations Helix Wolfson, OpenWeb CMO Tiffany Xingyu Wang, COTY SVP, U.S. Marketing Kevin Shapiro, and Brand Performance Network, Global Chief Content & Partnership Innovation Officer Shannon Pruitt.
Wednesday, March 15
- Tune into the SXSW official podcast channel throughout the day for Stagwell and Infinite Reality’s 4-part series on trends in the metaverse. Guests will include executives from Napster, Afropunk, Obsesh, Animal Concerts and Let’s Get FR.EE, among others.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
SOURCE Stagwell Inc.
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Entertainment
Quincy Jones mastered the art of arrangement, transforming simple tunes into epic soundscapes
Jose Valentino Ruiz, University of Florida
On the sleeve notes of some of the most memorable and best-selling albums of all time, you’ll find the words “Produced and arranged by Quincy Jones.”
It was a hallmark of quality.
Jones, who died on Nov. 3, 2024, at the age of 91, transformed our understanding of musical arrangement. His work spanned decades and genres, from jazz and pop to hip-hop and film scoring. He worked with pop icons like Michael Jackson, Frank Sinatra, Ray Charles and Aretha Franklin, and also collaborated with lesser-known artists such as Lesley Gore and Tevin Campbell.
Each of his projects, collaborations and forays into new genres redefined what it meant to arrange music.
As a music business and entrepreneurship professor, I’ve studied and taught Jones’ techniques, which I hope can inspire the next generation of musicians.
A master musical architect
Musical arrangement might seem like an abstract concept.
Simply put, it’s the art of deciding how a song unfolds. While a composer writes the melody and harmony, an arranger shapes the experience, choosing which instruments play when, how textures build and where dynamics shift.
Arrangement transforms a song from notes on paper into a fully realized piece of art that resonates with listeners. In essence, an arranger acts as a musical architect, designing the structure of a song to tell a compelling story.
Jones brought a visionary approach to arranging. He wasn’t merely filling in the gaps around a melody with a drum beat here and a horn section there; he was crafting a musical narrative that gave each instrument a purpose, guiding listeners through an emotional journey.
From his early work in the 1950s and 1960s with jazz greats like Count Basie and R&B star Ray Charles, to his blockbuster productions with Michael Jackson, Jones saw arrangement as a tool to guide listeners from one musical moment to the next.
Elevating voices
His work on “Sinatra at the Sands” is but one example.
Jones created lush, energetic big-band arrangements that perfectly complemented Sinatra’s smooth, warm voice. The choice of brass swells and the dynamic shifts amplified Sinatra’s charisma, turning the album into a lively, almost-cinematic experience. Unlike many arrangements, which often stay in the background, Jones’ took center stage, blending harmoniously with Sinatra’s vocals while adding depth and excitement to the entire performance.
In Ray Charles’ “I Can’t Stop Loving You,” Jones used orchestral swells and background vocals to bring out the soul in Charles’ voice, creating a richly emotional experience for listeners. By intelligently pairing Charles’ gospel-tinged vocals with a polished, orchestral arrangement, Jones captured the tension between sorrow and resilience – a demonstration of his ability to communicate complex emotions through arrangement.
Turning songs into stories
Jones’ skill at using arrangement as a storytelling device was exemplified by his collaboration with Jackson.
Albums like “Thriller” and “Off the Wall” showcased Jones’ knack for inventively layering sounds. On “Thriller,” Jones combined electronic and acoustic elements to create a multidimensional soundscape that set a new standard for production.
His ability to incorporate textures, background vocals and unique instrument choices – such as horror actor Vincent Price’s iconic narration on the song “Thriller” – transformed pop music, setting the stage for future producers to experiment with storytelling in their own arrangements.
In Jackson’s “Bad,” Jones pushed the boundaries of genre by blending funk rhythms with pop structures, giving Jackson’s music a timeless appeal.
The title track’s arrangement has layers of rhythm and harmony that build a feeling of tension and power, enhancing Jackson’s message of confidence and defiance. Each instrument and background vocal in “Bad” serves a purpose, creating a sound that is bold, exciting and engaging.
Lessons for educators
For educators teaching music production and commercial music, Jones’ approach provides a gold mine of practical lessons.
First, his commitment to genre fusion teaches students the importance of versatility. Jones’ career demonstrates that blending jazz, pop, funk and even classical elements can create something innovative and accessible. Students can learn to break free from the constraints of single-genre production, seeing instead how various musical styles can work together to create fresh, engaging sounds.
Second, Jones’ emphasis on storytelling through arrangement offers students a framework for making music that resonates.
In my classes, I encourage students to ask themselves: How does each musical element support the emotional arc of the song? By studying Jones’ arrangements, students learn to think of themselves as storytellers, not just sound engineers. They can begin to see arrangement as an art form in itself – one that has the power to captivate audiences by drawing them into a musical journey.
Finally, Jones’ work shows the power of collaboration. His willingness to work across genres and with a variety of artists – each bringing unique perspectives – demonstrates the value of open-mindedness and adaptability.
His life’s work serves as a reminder that music is more than just sound; it’s an experience shaped by careful, intentional decisions, with every sound and silence in a piece of music serving a purpose. https://open.spotify.com/embed/playlist/2iOfY6JjW9bevw3dQLwq6a?utm_source=generator
Jose Valentino Ruiz, Associate Professsor of Music Business and Entrepreneurship, University of Florida
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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Family
Why ‘A Charlie Brown Christmas’ almost didn’t air − and why it endures
Stephen Lind, University of Southern California
It’s hard to imagine a holiday season without “A Charlie Brown Christmas.” The 1965 broadcast has become a staple – etched into traditions across generations like decorating the tree or sipping hot cocoa.
But this beloved TV special almost didn’t make it to air. CBS executives thought the 25-minute program was too slow, too serious and too different from the upbeat spectacles they imagined audiences wanted. A cartoon about a depressed kid seeking psychiatric advice? No laugh track? Humble, lo-fi animation? And was that a Bible verse? It seemed destined to fail – if not scrapped outright.
And yet, against all the odds, it became a classic. The program turned “Peanuts” from a popular comic strip into a multimedia empire – not because it was flashy or followed the rules, but because it was sincere.
As a business professor who has studied the “Peanuts” franchise, I see “A Charlie Brown Christmas” as a fascinating historical moment. It’s the true story of an unassuming comic strip character who crossed over into television and managed to voice hefty, thought-provoking ideas – without getting booted off the air.
Call from the blue
The “Peanuts” special came together out of a last-minute scramble. Somewhat out of the blue, producer Lee Mendelson got a call from advertising agency McCann-Erickson: Coca-Cola wanted to sponsor an animated Christmas special.
Mendelson had previously failed to convince the agency to sponsor a “Peanuts” documentary. This time, though, he assured McCann-Erickson that the characters would be a perfect fit.
Mendelson called up “Peanuts” comic strip creator Charles “Sparky” Schulz and told him he had just sold “A Charlie Brown Christmas” – and they would have mere months to write, animate and bring the special to air.
Schulz, Mendelson and animator Bill Melendez worked fast to piece together a storyline. The cartoonist wanted to tell a story that cut through the glitz of holiday commercialism and brought the focus back to something deeper.
While Snoopy tries to win a Christmas lights contest, and Lucy names herself “Christmas queen” in the neighborhood play, a forlorn Charlie Brown searches for “the real meaning of Christmas.” He makes his way to the local lot of aluminum trees, a fad at the time. But he’s drawn to the one real tree – a humble, scraggly little thing – inspired by Hans Christian Andersen’s fairy tale “The Fir Tree.”
Jazz – and the Bible
Those plot points would likely delight the network, but other choices Schulz made were proving controversial.
The show would use real children’s voices instead of adult actors’, giving the characters an authentic, simple charm. And Schulz refused to add a laugh track, a standard in animated TV at the time. He wanted the sincerity of the story to stand on its own, without artificial prompts for laughter.
Meanwhile, Mendelson brought in jazz musician Vince Guaraldi to compose a sophisticated soundtrack. The music was unlike anything typically heard in animated programming, blending provocative depth with the innocence of childhood. https://open.spotify.com/embed/album/2XnNY3GEkbWHor5kyvXLu4?utm_source=generator
Most alarming to the executives was Schulz’s insistence on including the heart of the Nativity story in arguably the special’s most pivotal scene.
When Charlie Brown joyfully returns to his friends with the spindly little tree, the rest of the “Peanuts” gang ridicule his choice. “I guess I really don’t know what Christmas is all about,” the utterly defeated Charlie Brown sighs.
Gently but confidently, Linus assures him, “I can tell you what Christmas is all about.” Calling for “Lights, please,” he quietly walks to the center of the stage.
In the stillness, Linus recites the Gospel of Luke, Chapter 2, with its story of an angel appearing to trembling shepherds:
And the angel said unto them, Fear not: for, behold, I bring you tidings of great joy, which shall be to all people.
For unto you is born this day in the city of David a savior, which is Christ the Lord.
https://www.youtube.com/embed/KXmGLJ0S1Bs?wmode=transparent&start=0 Leave it to Linus to deliver the ‘true meaning’ of Christmas.
“Glory to God in the highest, and on earth peace, good will toward men,” he concludes, picking up his security blanket and walking into the wings. The rest of the gang soon concludes Charlie Brown’s scrawny tree isn’t so bad, after all – it just “needs a little love.”
When Schulz discussed this idea with Mendelson and Melendez, they were hesitant. For much of U.S. history, Protestant Christianity was the default in American culture, but in the years since World War II, society had grown somewhat more mindful of making room for Catholic and Jewish Americans. Unsure how to handle the shifting norms, many mainstream entertainment companies in the 1960s tended to avoid religious topics.
“The Bible thing scares us,” CBS executives said when they saw the proofs of the special. But there was simply no time to redo the entire dramatic arc of the special, and pulling it was not an option, given that advertisements had already run.
Fun and philosophy
Fortunately for the “Peanuts” franchise, when the special aired on Dec. 9, 1965, it was an instant success. Nearly half of American households tuned in, and the program won both an Emmy and a Peabody Award. Schulz had tapped into something audiences were craving: an honest, heartfelt message that cut through the commercialism.
Millions of viewers have continued to tune in to the show’s annual rebroadcast for over 50 years on CBS and then ABC – and now Apple TV+.
When I was researching my spiritual biography of Schulz, “A Charlie Brown Religion,” one of my favorite finds was a 1965 letter from a Florida viewer, Betty Knorr. She praised the show for stressing “the true meaning of the Christmas season” at a time when “the mention of God in general (is) being hush hushed.”
The magic of Schulz’s work, though, is that it resonates across demographics and ideologies. Some fans find comfort in the show’s gentle message of faith, while others embrace it in a purely secular way.
Simple but poignant, Schulz’s art and gentle humor can do two things. They can act as safe entry points for some pretty hefty thoughts – be they psychiatric, cultural or theological. Or “Peanuts” cartoons can simply be heartwarming, festive entertainment, if that’s what you want.
Today, both the “Peanuts” empire and the Christmas industry are thriving. Back in the 1960s, commercial realities almost derailed Schulz’s special, yet those same forces ultimately ensured its broadcast. The result is a lasting touchstone of innocence, hope and belief.
Stephen Lind, Associate Professor of Clinical Business Communication, University of Southern California
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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Entertainment
The sex scene isn’t disappearing – it’s simply shifting from clichéd fantasy to messy reality
Maria San Filippo, Emerson College
Writing during what seems – in retrospect – to have been the wildly carefree summer of 2019, Washington Post film critic Ann Hornaday lamented that “sex is disappearing from the big screen.”
Fast forward two years, and, improbably enough, it’s conservative New York Times columnist Ross Douthat who’s pleading for “sex and romance [to] make a comeback at the movies.”
Both commentators blame this sexual stagnation on what they see as an abstinence-only policy in Hollywood, fueled by the Weinstein effect on one hand and family-friendly franchise fever on the other, where libidinal energy has been sublimated into buff-yet-sexless superheroes. To Hornaday and Douthat, sexual prudence seems to be tipping into prudery.
Hornaday and Douthat are correct that the traditional sex scene – a tasteful “pas de deux” between glossy stars, typically straight and vanilla, presented as a spectacle for our visual pleasure – has become increasingly rare.
But after devoting hours to watching sex scenes as research for my book “Provocauteurs and Provocations: Selling Sex in 21st Century Media,” I can reassure the randy and romantic among us that sex onscreen isn’t disappearing. Far from it.
Instead, over the last decade, it’s simply changed – and mostly for the better.
What’s hot: honesty and humor
Today’s sex scenes are first and foremost fun – as ideally sex itself should be – and emphasize the truthful over the tasteful.
In some cases, you’ll see likable, relatable characters revealing perverse predilections, such as the all-consuming hots that Phoebe Waller-Bridge’s protagonist in the TV series “Fleabag” has for a clergyman she dubs “Hot Priest.” Or when Kathryn Hahn’s character in Joey Soloway’s directorial debut “Afternoon Delight” drunkenly confesses to her gal pals that she’s “masturbated to that scene for two decades.” The scene she’s describing? The gang rape from “The Accused.” What’s more, her friends agree it’s hot.
Other moments make for embarrassing yet endearing waypoints en route to real intimacy. In Desiree Akhavan’s “The Bisexual,” a bout of postcoital queefing cracks up a couple and dispels the awkwardness of their morning after. And in a carnal scene from Michaela Coel’s “I May Destroy You,” neither sanitary products nor a blood clot manages to kill the moment. It’s the latest woman-created show – joining “Girls”, “GLOW” and “I Love Dick” – to shatter the taboo against mentioning, much less showing, menstruation during sex.
Other filmmakers bulldoze the boundaries of which bodies the culture industry deems fit to depict. For this we have “Girls” creator Lena Dunham largely to thank; the actress famously insisted on baring all in the face of brutal fat shaming and portraying her show’s privileged protagonists’ sexual escapades in all their cringe-inducing candor.
Alongside defying the opposition and outrage meted out to artworks or artists deemed obscene or unattractive, some filmmakers have sought to redefine the sex scene altogether.
In my view, some of the most arousing sex scenes put to celluloid are ones where clothing stays put and verbal foreplay takes center stage. In “Laurel Canyon” and “Take This Waltz” – again, works created by women – would-be philanderers engage in dirty talk as a means to sublimate their desire, but in such smoldering terms as to arouse the viewer. https://www.youtube.com/embed/C_8fbYOtG90?wmode=transparent&start=0 Sexually charged dialogue permeates ‘Take This Waltz.’
Romcom’s morning after
While not clinching my case that the sex scene is flourishing, these films repudiate Douthat’s assertion that there’s “a cultural void where romance used to be.”
It’s all part of redefining what romance looks like on screen.
And I don’t mean merely making the couplings and casting more inclusive: “Crazy Rich Asians” relies on the same Cinderella-style premise as “Pretty Woman.” I’m talking about the sunsets-and-soulmates wish fulfillment fantasies that, for decades, served as the template for most romantic comedies: boy meets girl, boy loses girl, boy gets girl.
As my new edited collection “After ‘Happily Ever After’: Romantic Comedy in the Post-Romantic Age” points out, recent films like “Appropriate Behavior,” “Before Midnight,” “Medicine for Melancholy” and the Netflix series “Love” rejuvenate the romantic comedy genre by actually addressing the realities and complexities of intimacy.
In these works, issues of coming out, growing old, being Black and staying sober are what drive the plots – and true love doesn’t conquer all.
Queering the scene
Regrettably, outside of art cinema, queer male characters rarely get naked or have sex onscreen. But given that straight sex on screen got a huge head start on queer sex, it’s no surprise that same-sex couples aren’t getting it on with gusto at the multiplex.
Queer male intimacy more often finds mainstream success by inviting viewers to relish unrequited romance in films like “Weekend,” “Moonlight” and “God’s Own Country.” Even films focused on queer women are getting in on the swoon-worthiness of not getting off, a phenomenon mocked by Saturday Night Live’s recent parody “Lesbian Period Drama.”
In some cases, queer filmmakers have stretched the boundaries of the sex scene by exchanging explicit sex acts for erotic insinuation, as with the suggestive shots of one woman’s hand penetrating the other’s armpit in Céline Sciamma’s “Portrait of a Lady on Fire,” or the infamous scene of Armie Hammer’s character slurping cum from a hollowed-out peach in “Call Me by Your Name.”
Safer is … sexier?
An outgrowth of the #MeToo era is the on-set intimacy coordinator – a professional trained to ensure that safe practices are in place when shooting sex scenes. In many ways, their presence is long overdue in an on-set environment where nudity quotas were, for a time, the norm.
Rather than delivering a cold shower for spectators, these more ethically and safely executed scenes are arguably sexier – perhaps in part because the performers feel safer and less inhibited, and perhaps because viewers might feel less morally compromised while watching them.
As in real life, consent is what makes scenes of sexual degradation and endangerment hot. A film like Jane Campion’s “In the Cut,” in which Meg Ryan’s character is clearly heard consenting to having rough sex with Mark Ruffalo’s character, is exemplary in this regard. So, too, are the intimacy-coordinated sex scenes in last year’s “Normal People,” along with those in “Duck Butter,” which even gave the performers the opportunity to co-script the scenes themselves.
[Over 106,000 readers rely on The Conversation’s newsletter to understand the world. Sign up today.]
Though I find that Hornaday’s and Douthat’s laments leave out a lot, I share their view that preaching abstinence takes a blinkered approach to art, as to life. The repercussions of rendering sex invisible – unseen and unacknowledged – aren’t just aesthetic. In times of political division and social unrest, sexual freedoms and sexual minorities are more strictly regulated and persecuted.
This threat of silencing makes it all the more important that filmmakers continue screening and – as radical sex theorist Gayle Rubin titled her landmark 1984 essay – “thinking sex.”
So far, filmmakers are meeting the challenge.
Maria San Filippo, Associate Professor of Visual and Media Arts, Emerson College
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Looking for an entertainment experience that transcends the ordinary? Look no further than STM Daily News Blog’s vibrant Entertainment section. Immerse yourself in the captivating world of indie films, streaming and podcasts, movie reviews, music, expos, venues, and theme and amusement parks. Discover hidden cinematic gems, binge-worthy series and addictive podcasts, gain insights into the latest releases with our movie reviews, explore the latest trends in music, dive into the vibrant atmosphere of expos, and embark on thrilling adventures in breathtaking venues and theme parks. Join us at STM Entertainment and let your entertainment journey begin! https://stmdailynews.com/category/entertainment/
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