Entertainment
Stagwell Revs Up for SXSW 2023 to Explore Brand Fandom, Generative AI, Immersive Experiences and More
Roving Video Content Studio Will Capture On-the-Ground Perspectives to be Shared via Stagwell’s Digital Channels
NEW YORK and AUSTIN, Texas, March 1, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is gearing up for its biggest South by Southwest Festival (SXSW) presence to date with programming ranging from official panels to side-stage conversations to special events. Stagwell network leaders from Assembly, Brand Performance Network, Code and Theory, GALE, KWT Global, MMI Agency, National Research Group (NRG), Stagwell Marketing Cloud, and YML will explore artificial intelligence, advertising, marketing, emerging tech, fandom, public relations and communications, sports innovation, sustainability, and other buzzing topics.
“SXSW sets the tone for the creative and cultural trends that define the year ahead,” said Stagwell Chairman and CEO Mark Penn. “From the unifying power of sports and brand fandom to the next frontiers of AR and AI, Stagwell is headed to Austin to help drive – and learn from – the conversations that are top-of-mind right now for marketers, technologists, entrepreneurs and business leaders alike.”
Press or brand leaders interested in attending any of the below and/or connecting with Stagwell on the ground should contact sxsw2023@stagwellglobal.com.
Where Stagwell is Showing Up
Saturday, March 11
- 11:30AM: The Power of Fandom in the Metaverse: This session will explore how fandom is the forum for new immersive ways, spaces, and types of connection, and how the metaverse is changing the way audiences connect and interact with sports, entertainment, music, and gaming; featuring Infinite Reality CMO Hope Frank, NRG CMO Grady Miller, Lenovo CMO, North America Gerald Youngblood, and Brand Performance Network, Global Chief Content & Partnership Innovation Officer Shannon Pruitt.
- 11:50AM: Women in Marketing Leadership Forum: YML’s SVP of Growth Stephanie Wiseman will join Danone’s Head of Marketing Linda Bethea, Hyatt VP, Global Marketing Laurie Blair, MetLife SVP, Global Brand & Marketing Michelle Froah, and Visa Head of Corporate Marketing Alison Herzog in conversation at the Brand Innovators Leadership Summit.
- 4PM: Stagwell, in partnership with Sportico, will host cocktails to commemorate the kickoff of SXSW at the Four Seasons Hotel.
Sunday, March 12
- 11:15AM: Women in Marketing Leadership Forum: While an increasing number of female leadership appointments make headlines, progress still feels slow. Wells Enterprises Chief Commercial Officer Santhi Ramesh, Nature’s Sunshine VP, Marketing Stephanie O’Farrell, former P&G Beauty, Grooming & Health Chief Communications Officer Kelly Vanasse, and MMI Agency CEO Maggie Malek join Brand Innovators Leadership Summit to share lessons learned.
- 11:30AM-12:30PM: Anatomy of a Fan: Harnessing Loyalty, Insights, and Emerging Technology: Join ARound Founder and CEO Josh Beatty, NRG EVP, Strategy & Innovation Fotoulla Damaskos, Minnesota Twins Sr. Director, Innovation and Growth Chris Iles, and Sportico Sports Business Reporter Eben Novy-Williams in conversation on the power of sports, and creating and nurturing brand fandom.
- 2:20PM: Sustainability & Purpose-Driven Marketing: This Brand Innovators Leadership Summit session will feature YML CCO Stephen Clements in conversation with PepsiCo Senior Director, Creative & Digital Christian Hoyle, YETI Director, Creative Ginny Golden, Kickstarter VP, Brand Marketing Elyse Mallouk, and OkCupid Global Head of Communications Michael Kaye, moderated by Everfi VP, Enterprise Marketing Paula Cobb.
Monday, March 13
- 11AM-5PM: Driving the Transformation of Marketing: Stagwell at Circuit of the Americas: Brand leaders and Stagwell agencies will come together for a day at the Formula 1 racetrack, where they will learn how to drive like a pro from the Skip Barber Racing School. The day will include lunch, tactical driving, speed drills, time behind the wheel of an F4 car, and cocktails to wrap the day.
- 5:30-7:30PM: Axios and PRophet: The New Communications Engineer: Aaron Kwittken, founder and CEO of PRophet, the AI-driven predictive pitch platform for PR professionals, will join the Axios editorial team in conversation spotlighting how AI can revolutionize the way communicators work, create content and exchange ideas.
Tuesday, March 14
- 4-4:30PM: How Trust Impacts Fandom in Immersive Experiences: The immersive fan experience isn’t just a hype-cycle XR, VR, or the metaverse. It’s how sports, media, and entertainment companies are connecting with their audiences in ways we never imagined. The session will feature Infinite Reality President of Metaverse Operations Helix Wolfson, OpenWeb CMO Tiffany Xingyu Wang, COTY SVP, U.S. Marketing Kevin Shapiro, and Brand Performance Network, Global Chief Content & Partnership Innovation Officer Shannon Pruitt.
Wednesday, March 15
- Tune into the SXSW official podcast channel throughout the day for Stagwell and Infinite Reality’s 4-part series on trends in the metaverse. Guests will include executives from Napster, Afropunk, Obsesh, Animal Concerts and Let’s Get FR.EE, among others.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
SOURCE Stagwell Inc.
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video games
Basic Fun! Unveils Category-Defining Home Arcade Collection for Fall 2026
Basic Fun! is launching a new Arcade1Up home arcade collection for Fall 2026, featuring PAC-MAN and Ms. PAC-MAN cabinets, alongside the first-ever SONIC THE HEDGEHOG cabinet marking a partnership with SEGA. The lineup aims to deliver authentic arcade experiences without quarters, appealing to both nostalgic fans and new players.
Last Updated on March 16, 2026 by Daily News Staff
Basic Fun! is hitting “start” on a new chapter for home arcade.
In a Feb. 14, 2026 announcement, the Boca Raton-based toy and consumer products company revealed its first new Arcade1Up home arcade collection since acquiring select assets of the brand in 2025. The Fall 2026 lineup is anchored by two heavy hitters: PAC-MAN (including Ms. PAC-MAN) and the first-ever SONIC THE HEDGEHOG home arcade cabinet.
Basic Fun! says the new cabinets are built to deliver the authentic arcade feel fans expect—powered by iconic franchises, premium features, and classic arcade attitude—no quarters required.
What’s in the Fall 2026 Arcade1Up lineup
PAC-MAN and Ms. PAC-MAN cabinets
Basic Fun! is leaning into the foundation of arcade nostalgia with PAC-MAN and Ms. PAC-MAN home arcade cabinets.
The company notes it is the anchor electronics licensee for PAC-MAN home arcade products through a licensing agreement with Bandai Namco Entertainment. The new machines are positioned for both longtime fans and a new generation of players—built to honor the legacy that helped define the golden age of arcades.
Sonic makes his home arcade debut
The bigger “first” in this release: SONIC THE HEDGEHOG is getting his first-ever home arcade cabinet.
Basic Fun! says Sonic’s debut comes via a multi-year partnership with SEGA, timed to the franchise’s 35th anniversary. The featured product is the Sonic Supreme Series Arcade Game, described as a premium, full-size standing cabinet built for speed, style, and nostalgia.
Basic Fun! also teased that this is the first of multiple Sonic titles planned for the collection.
What to watch for
- Arcade1Up’s next era: This is Basic Fun!’s first major statement since acquiring select Arcade1Up assets in 2025—so the build quality, features, and pricing strategy will matter.
- Sonic’s pipeline: The company is calling this the first of multiple Sonic titles. If that holds, Sonic could become a recurring pillar alongside PAC-MAN.
- Retail rollout: Basic Fun! says the collection will debut at major retailers this fall, which should make availability less of a scavenger hunt for fans.
Quote
“For many years, Arcade1Up has been at the heart of the retro arcade community, and we’re honored to build on that legacy,” said Dan Westcott, Senior Vice President of Global Brand Marketing at Basic Fun!. “Our focus is simple: authentic gameplay, nostalgic design, and premium features that capture the true arcade-at-home experience for fans of all kinds. No quarters required.”
Where to see the lineup
Media, influencers, and industry partners can get a first look at the new home arcade lineup at Toy Fair®, running February 14–17 at the Javits Center in New York City.
Basic Fun! also shared booth details here: https://tfny2026.mapyourshow.com/8_0/exhibitor/exhibitor-details.cfm?exhid=61755
About Basic Fun!
Basic Fun! is a global designer and marketer of classic and innovative entertainment products, distributed across 50,000+ retail locations and online channels through 2,500+ retailers, distributors, and family entertainment venues in 60+ countries. The company is headquartered in Boca Raton, Florida, with offices in the UK and Hong Kong.
For more information, visit basicfun.com.
PAC-MAN™ & ©Bandai Namco Entertainment Inc.
Ms. PAC-MAN™ & ©Bandai Namco Entertainment Inc.
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Downtown Phoenix experienced the thunder of Formula 1 engines once again on Saturday, March 14, 2026, when the Red Bull Showrun transformed East Jefferson Street into a temporary motorsports stage. The free public event drew large crowds eager to see a real Formula 1 car perform high-speed demonstrations through the heart of the city.
The star of the event was the legendary Red Bull RB7, one of the most dominant machines in modern Formula 1 history. Fans watched as the car blasted down the temporary street course performing burnouts, donuts, and acceleration runs that echoed between downtown buildings.
A Championship Machine on City Streets
Originally driven to the 2011 Formula 1 World Championship by Sebastian Vettel, the RB7 represents a golden era for Red Bull Racing. The car is known for its aerodynamic design and remarkable performance during the 2011 season.
During the Phoenix showrun, the car was piloted by Scott Speed, a former Formula 1 competitor and experienced motorsports driver. He was joined by Nikola Tsolov, a rising talent in Red Bull’s junior driver development program.
Together, the drivers delivered a high-energy demonstration that gave spectators a rare opportunity to witness the power and precision of Formula 1 machinery up close.
A Tribute to Phoenix’s Formula 1 Legacy
The event also served as a reminder of Phoenix’s unique place in Formula 1 history. The city previously hosted the United States Grand Prix (Phoenix street circuit), which ran through downtown streets from 1989 through 1991.
During those races, fans watched legendary drivers such as Ayrton Senna compete on the challenging desert street circuit.
Although the Grand Prix eventually moved to other locations, the Red Bull Showrun brought the spirit of Formula 1 back to Phoenix for a new generation of motorsports fans.
Formula 1’s Growing U.S. Momentum
The Phoenix showrun comes at a time when Formula One is experiencing unprecedented growth in the United States. The sport now hosts three annual races in Austin, Miami, and Las Vegas.
Promotional events like the Red Bull Showrun help introduce the sport to new audiences and reconnect cities with their racing heritage.
For longtime Phoenix residents, the sound of a Formula 1 engine echoing through downtown streets was more than just a spectacle—it was a powerful reminder of the city’s motorsports past and the growing popularity of Formula 1 across America. 🏎️🔥
Related External Coverage
- Official Red Bull Showrun Phoenix Event Page
- Arizona’s Family (3TV / CBS 5): Coverage of the Red Bull Showrun in Downtown Phoenix
- Formula 1 Official Website – Learn More About the Sport
- City of Phoenix – Downtown Events and Street Closures
- History of the Phoenix Street Circuit and the U.S. Grand Prix (1989–1991)
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Entertainment
Smart Gaming: How Parents Can Keep Kids Safe Online
Parents can enhance kids’ safety during online gaming by using privacy settings, researching games, enabling age checks, keeping personal information private, and utilizing parental controls and security tools.
Last Updated on March 14, 2026 by Daily News Staff
Smart Gaming: How Parents Can Keep Kids Safe Online
(Family Features) Playing video games can be a fun, social experience. However, online gaming also poses real risks, especially for kids. As a parent, you don’t necessarily need to be a gamer yourself to help keep your children safe when the controller is in their hands.
Consider taking proactive steps like these to create a healthy online gaming environment for kids of all ages.
Check System Privacy Settings
As a first line of defense – before your child even starts gaming – spend some time in the device or console privacy settings. Here you can turn off sharing, disable location tracking, limit microphone and camera access and restrict how other users can interact with your child’s profile. Similarly, many games and platforms include built-in privacy settings that can be tailored to your child’s age and online experience. These settings may allow you to limit who can view your child’s profile or send a friend request, message or voice chat.
Research Games
Because not all games are created equal, look up game ratings through a service such as ESRB before buying or downloading to understand the maturity level of the game and determine if it’s appropriate for your child. To take it a step further, read reviews from other parents or watch gameplay videos to see if you deem not only the content but also the social interaction acceptable.
Use Facial Age Estimation
Online platforms are increasingly looking for ways to keep users safe, and that includes added levels of verification. As part of a multilayered approach to safety, Roblox is the first online gaming platform to require age checks for users of all ages to access chat features, enabling age-appropriate communication and limiting conversations between adults and minors. These secure age checks are designed to be fast, easy and secure using Facial Age Estimation technology directly within the app.
“Our commitment to safety is rooted in delivering the highest level of protection for our users,” said Matt Kaufman, chief safety officer at Roblox. “By building proactive, age-based barriers, we can empower users to create and connect in ways that are both safe and appropriate.”
Once age-checked, users are assigned to one of six age groups: under 9, 9-12, 13-15, 16-17, 18-20 or 21 and older, ensuring conversations are safe and age appropriate. Age checks are optional; however, features like chat will not be accessible unless an age check is completed. Chat is also turned off by default for children under age 9, unless a parent provides consent after an age check.
Keep Personal Information Private
It’s seldom a bad idea to be extra cautious when interacting with strangers online, even if they seem friendly enough while playing the game. Teach children what information not to share, including their full name, address, birthday, school name, phone number, email address, passwords or any photos that may contain any personal information (like a house number or school logo) in the background. Also encourage a screen name and generic avatar for added privacy.
Turn on Parental Controls
Designed to allow parents a supervisory role in their child’s online gaming experience, parental controls on many platforms include the ability to set schedules and limit playtime, restrict access to certain content or social features, require a password for purchases or set a spending limit.
Avoid Clicking Unfamiliar Links
Player profiles and in-game chats may include links to external sites, including those promising rewards or cheat codes. Because they can be used to gain access to personal information, remind your children to ask an adult before clicking any unfamiliar links while gaming so they can be verified as trustworthy.
Employ Privacy and Security Tools
While system or console-specific settings allow parents to set content restrictions, approve downloads, manage friends lists and more, additional layers of security are sometimes necessary. Extra safeguards such as antivirus and internet security software, DNS (domain name system) filtering and two-factor authentication can also be enabled to help keep kids safe online.
For more tools to help parents make informed decisions and support their children’s gaming experience, visit corp.roblox.com/safety.
Photo courtesy of Shutterstock (father and daughter playing video game)
SOURCE:
Roblox
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