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Student-athletes find more power in the changing legal landscape of college sports

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Last Updated on December 28, 2024 by Daily News Staff

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Money disputes abound between student-athletes and universities. Aksonov/E+ via Getty Images

Joshua Lens, University of Iowa

Ever since the NCAA permitted college athletes to get paid by companies that use their names, images and likenesses, athletes have tested the limits of their increasing power.

One of the latest examples is Matthew Sluka, the starting quarterback for UNLV’s first three games of the 2024 season. After helping lead UNLV to three wins and potential contention for a prestigious College Football Playoff bid, Sluka announced on Sept. 24, 2024, he would sit out the rest of the season. His decision is the result of a dispute over compensation for use of his name, image and likeness, commonly referred to as NIL.

While the decision sent shock waves through college athletics, it also shines light on the changing balance of power that favors athletes over their coaches and universities.

As a former lawyer and college athletics compliance administrator – and also as a current university faculty member who has authored several law review articles on legal issues related to NIL – I suggest that Sluka’s situation exemplifies how collegiate athletes can use recent NCAA rules changes to improve their financial situation in the NIL era of college athletics.

Promises and denials

Sluka’s NIL agent claims a UNLV assistant coach failed to fulfill a promise he made Sluka during the recruiting process. That promise, according to Sluka’s agent, was that Sluka would receive US$100,000 of NIL compensation from an NIL collective should he attend UNLV. NIL collectives are generally formed to pool individuals’ and businesses’ funds to provide NIL opportunities and compensation for athletes.

Any such promise by a UNLV assistant coach would violate current NCAA policy. That’s because NCAA policy prohibits coaches from making NIL compensation offers contingent on whether a student enrolls. NIL collectives, on the other hand, may negotiate with athletes during the recruiting process as the result of a U.S. District Court ruling. That ruling prohibits the NCAA from penalizing collectives that negotiate NIL compensation with athletes during the recruiting process.

In a forthcoming BYU Law Review article, however, I suggest that a university whose star athlete transfers because another school’s collective recruited the athlete possesses a viable legal claim against the collective. That claim would be for inducing the athlete to transfer and violate their athletics scholarship agreement.

UNLV denies Sluka’s version of events. The university asserts that Sluka’s representative demanded more compensation from UNLV and its NIL collective in order for Sluka to continue playing. UNLV says it then refused, as such a “pay-for-play” agreement violates NCAA policy, which states that athletes may not accept NIL compensation based on “play” or on-field results.

Perceptions and ‘pay-to-play’

In Sluka’s case, further complicating things is the issue of whether Sluka’s NIL representative is properly registered with the state as an agent, as required by Nevada law. The state may be interested in pursuing enforcement, given the Nevada secretary of state’s relationship with UNLV’s NIL collective. More specifically, Nevada Secretary of State Francisco V. Aguilar co-founded Blueprint Sports, which operates the collective.

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NCAA rules allow a football player to retain a year of eligibility if they play in four or fewer games in a season. Sluka exercised this ability by leaving his team. There is little that UNLV can do about it beyond taking away Sluka’s athletic scholarship for leaving the team.

Universities, however, must be increasingly sensitive to providing the necessary procedures, such as hearings and appeal opportunities, before disciplining athletes in the NIL era. As I explain in a forthcoming SMU Law Review article, a recent U.S. District Court decision involving then-University of Illinois men’s basketball player Terrence Shannon Jr. precluded the university from enforcing its suspension of Shannon without providing appropriate processes, lest he lose out on NIL compensation, which the court classified as a constitutionally protected interest.

A referee makes a ruling on a football field.
Issues of fairness linger in the era of NIL deals for college athletes. David Madison via Getty Images

A slew of lawsuits

Before it granted college athletes the ability to get paid through NIL deals, the NCAA faced long-standing criticism that its policies were unfair to athletes. The argument was that athletes benefited relatively little compared with the NCAA, conferences and universities, even though it was the athletes who provided the product. Along those lines, former college football stars Terrelle Pryor, Reggie Bush and Denard Robinson all recently filed separate lawsuits against the NCAA over denied NIL compensation opportunities.

Some college football luminaries are now questioning whether the pendulum of power has swung too far in favor of athletes in the NIL era. Examples include former Alabama head coach Nick Saban and former Ohio State quarterback and longtime ESPN commentator Kirk Herbstreit. Saban has openly wondered whether the current college football model is sustainable. Herbstreit has lamented “the players having all the control” without any accountability to their coaches and universities.

High-profile college football players, such as quarterbacks Kelly Bryant and D’Eriq King and receiver Gary Bryant Jr., previously exploited NCAA rules permitting them to play in four games and then transfer to another university without sacrificing a season of competition eligibility.

At least publicly, their decisions were due to on-field considerations such as playing time. Sluka’s decision to forgo playing the rest of the season and transfer was different. It is the first time – but likely not the last – a college athlete has publicly based their decision to leave their team mid-season on an NIL dispute.

Sluka’s departure from UNLV makes clear that collegiate athletes’ power to move freely between universities in pursuit of their best financial situation has greatly increased. Meanwhile, their coaches’ and universities’ power to keep them on the team and participating has significantly decreased.

Joshua Lens, Associate Professor of Instruction of Sport & Recreation Management, University of Iowa

This article is republished from The Conversation under a Creative Commons license. Read the original article.

The Sports section of STM Daily News is your ultimate destination for all things sports, catering to everyday fans and dedicated enthusiasts alike. We cover a wide range of topics, from the thrill of amateur competitions to the excitement of semi-professional and professional leagues. Our content delves into physical and mental fitness, providing insights and tips that help individuals elevate their performance, whether on the field or in their personal wellness journeys. Stay informed and inspired as we explore the dynamic world of sports, celebrating both the passion of the players and the joy of the fans.

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From FIFA to the LA Clippers, carbon offset scandals are exposing the gap between sports teams’ green promises and reality

Under Steve Ballmer’s ownership, the LA Clippers have made strides in reducing greenhouse gas emissions, yet concerns arise over the efficacy of their carbon offsets, especially following issues with their partner, Aspiration. Many sports organizations face scrutiny for their offset claims, highlighting a need for transparent, verified carbon reduction strategies and a reassessment of sustainability practices in the industry.

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Under team owner Steve Ballmer, in the checkered shirt, the LA Clippers have cut their greenhouse gas emissions, but their carbon offsets raise questions. Ric Tapia/Icon Sportswire via Getty Images

Brian P. McCullough, University of Michigan and Edward Carrington, University of Michigan

If you go to a pro sports event today, there’s a good chance the stadium or arena will be powered at least in part by renewable energy. The team likely takes steps to reduce energy and waste. Some even claim to have net-zero greenhouse gas emissions, meaning any emissions they still do produce they offset by paying for projects, such as tree-planting, that reduce greenhouse gases elsewhere.

The venue upgrades have been impressive – Seattle’s hockey and basketball arena runs on 100% renewable energy, makes its rink ice from captured rainwater, and offers free public transit for ticket holders.

But how much of the teams’ offset purchases are actually doing the good that they claim?

It’s an important question, in part because fans may ultimately pay for those offsets.

A soccer player directs the ball with his head while leaping high into the air. The stands behind him are packed.
Lionel Messi of Argentina controls the ball during the FIFA World Cup Qatar 2022 final match. FIFA drew criticism for claiming the games were carbon neutral while relying heavily on sometimes questionable carbon offsets. Julian Finney/Getty Images

The cost of carbon offsetting in sports varies by organization, with no industry standard for who pays. Some teams and leagues absorb costs through their operational budgets, treating carbon neutrality as a core responsibility. Others pass costs to consumers: Some teams add sustainability fees to ticket prices to offset each attendee’s carbon footprint. The payment model ultimately reflects whether an organization views offsetting as an institutional obligation or a shared responsibility with fans.

Carbon offsets in sports are also in the news, with scandals erupting around them in connection with sports from FIFA’s 2022 World Cup to basketball’s LA Clippers.

As sport management researchers, we have been following offset agreements and other sustainability commitments that teams and sports leagues such as FIFA have been making to see whether they translate into measurable environmental outcomes. We see lots of good intentions but also a disturbing amount of failures and outright fraud.

Where sports teams’ emissions come from

The vast majority of a sports team’s climate footprint comes from team’s and fans’ travel, which they have little control over. Leagues can reduce teams’ travel somewhat with creative scheduling, but unlike other industries, sports teams have few ways to reduce the bulk of their emissions.

What many of them do instead is offset those travel emissions by buying carbon credits.

https://datawrapper.dwcdn.net/C9q2E/1

Carbon credits are generated by projects that reduce greenhouse gases in the atmosphere or prevent greenhouse gas emissions. Many of those projects involve planting trees to remove carbon dioxide from the atmosphere; others expand clean energy to reduce fossil fuel use. Each carbon credit is supposed to represent the reduction or prevention of one metric ton of carbon dioxide.

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However, carbon offset projects have come under scrutiny in recent years. Tree-planting projects, the most common type, take time to meet their promise as the trees grow, and wildfires and logging can wipe out the benefit. Studies have found that companies tend to buy cheap, low-quality carbon credits, which run a risk of exaggerating their carbon reduction claims or providing results that would have happened anyway, leaving no real climate benefit.

Unfortunately, several teams, perhaps unknowingly, have been purchasing fraudulent or low-quality credits.

Reputations at risk

FIFA brought the sports world’s carbon offset problem into the spotlight during the 2022 Qatar World Cup.

FIFA claimed the event would be carbon neutral, but that claim relied on creative accounting that understated the event’s construction and travel emissions. Organizers also used low-quality offsets. Many of those offsets were renewable energy projects with a high likelihood of being built anyway.

A year after the tournament, FIFA had completed offset purchases for less than a third of the World Cup’s estimated emissions, the nonprofit Carbon Market Watch found. And Switzerland’s advertising regulator ordered FIFA to stop claiming the World Cup had been “carbon neutral.”

A view across the stands during a game at Fenway Park under the lights.
In 2022, the Boston Red Sox announced a plan to route a portion of the proceeds from every ticket purchased at Fenway Park to a carbon offset project run by Aspiration. Aspiration later went bankrupt, and a ProPublica investigation found it had planted far fewer trees to store that carbon than promised. Werner Kunz/Wikimedia Commons, CC BY-SA

The Clippers and baseball’s Boston Red Sox ran into problems when they publicly partnered with Aspiration, a now-bankrupt finance technology company and carbon credit broker, to meet their “carbon neutral” claims.

The Clippers had a US$300 million partnership with Aspiration that included paying the company at least $56 million for carbon credits in mid-2022, The New York Times reported. Both teams also had plans with Aspiration to offer fans a way to buy carbon credits to cover their own travel when purchasing tickets.

However, Aspiration officials claimed to have supported millions more tree-plantings than what had actually happened, a ProPublica investigation found. Aspiration co-founder Joe Sanberg pleaded guilty in 2025 to wire fraud involving false statements about financing to secure loans and attract investors, who lost at least $248 million.

The Aspiration partnership is also under investigation by the NBA over an endorsement deal the company made with Clippers all-star Kawhi Leonard at about the same time and questions about whether it was used to violate the league’s salary cap. Team owner Steve Ballmer, who personally invested at least $50 million in Aspiration, told ESPN he and the team did nothing wrong. “They conned me,” he said.

While the scandal focused on financial fraud and the salary cap, it also raised questions about the team’s sustainability claim.

Without verification, who knows?

In some cases, the value of offset projects is difficult to verify, even when trees are being planted nearby.

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The Seattle Sounders FC declared itself the first carbon-neutral professional soccer team in North America in 2019 by cutting its waste, water and energy use and offsetting its remaining emissions through the nonprofit organization Forterra, which plants trees in the Puget Sound region.

While the effort positioned the club as a sustainability leader, the offsets lacked what’s known as third-party verification. Similar to how organic food must be certified by reputable agencies, third-party validation of carbon credits ensures credits truly represent the removal of carbon from the atmosphere or avoided emissions.

Without verification, it’s unclear whether claimed emission reductions are permanent, accurately tracked and transparently reported.

Potential legal consequences

Even the most prominent venues are susceptible to issues with unreliable credits.

Climate Pledge Arena in Seattle has been celebrated as the world’s first “zero-carbon” certified arena, with electric Zambonis, recycled materials, renewable energy and free public transit. It represents one of the most ambitious pushes to develop sustainable sport infrastructure globally.

A view from the upper deck of a large hockey arena. Two Zambonis are cleaning the ice.
Hockey rinks need energy to keep the ice frozen. Seattle’s Climate Pledge Arena has lowered its emissions with solar power from a local array and has even electried its Zambonis. But reports have raised questions about the quality of carbon offsets it purchased. AP Photo/Maddy Grassy

To offset unavoidable construction emissions, the arena’s owner relied on carbon credits tied to projects meant to reduce rainforest loss in Colombia. However, an analysis by the carbon rating company Calyx Global found that while the arena’s credits may prevent some deforestation, the numbers likely overstate the benefits.

A 2023 report suggested that over 90% of rainforest carbon credits from the leading certifier of offsets lack evidence that they reduced deforestation. The certifier disputed that conclusion but is working to revise its review process.

When credits fail to offset real emissions, that erodes public trust and can expose organizations to potential legal consequences.

Delta Air Lines, for example, is facing a lawsuit over its carbon neutrality claim. The suit alleges that Delta misled passengers by describing itself as a “carbon-neutral airline” while relying on carbon offset projects that were ineffective or “junk.”

Time for some strategic reassessment

These and other failures in the carbon credit market suggest the industry needs to fundamentally reassess how sports teams achieve their climate goals.

To provide meaningful sustainability commitments, sports organizations and facilities can start at home by lowering their fossil fuel use and increasing their energy efficiency. Many arenas do this.

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People walk under a canopy with solar panels above.
Fans walk under solar panels at NRG Stadium in Houston. Tom Pennington/Getty Images

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Leagues can design game schedules to reduce team and fan travel. Many of the Paris Olympics venues in 2022, for example, were connected by subway or bus. The 2026 FIFA World Cup, in contrast, has venues hundreds of miles apart across North America, meaning potentially higher emissions from fan travel.

Where offsets will still play a role, teams can ensure that they partner with verified carbon credit providers that deliver measurable, transparent carbon reductions.

In a field where public trust and reputation matter as much as performance, the sports industry cannot afford foul play on climate. We believe a shift toward strategies that cut emissions first, and then use only the most credible offsets, will be the difference between striking out and leading the sustainability game.

Brian P. McCullough, Associate Professor of Sport Management, University of Michigan and Edward Carrington, Assistant in Research in Sports Management, University of Michigan

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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George Plimpton’s ‘Paper Lion’ Exposed the Brutal Reality of NFL Training Camp in 1966

How writer George Plimpton went undercover as a Detroit Lions quarterback in 1963 and created the sports journalism classic ‘Paper Lion.’ Discover the bruising truths he revealed about NFL training camp and what separates fans from players.

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Last Updated on January 17, 2026 by Daily News Staff

George Plimpton's 'Paper Lion' Exposed the Brutal Reality of NFL Training Camp in 1966
Green Bay Packers wide receiver Romeo Doubs (87) and Detroit Lions cornerback Terrion Arnold (6) show off their athleticism on Sept. 7, 2025. AP Photo/Matt Ludtke

George Plimpton’s 1966 nonfiction classic ‘Paper Lion’ revealed the bruising truths of Detroit Lions training camp

Stephen Siff, Miami University As the Detroit Lions barrel toward a Thanksgiving Day game with the Green Bay Packers, some die-hard fans may be fantasizing about what it would be like to be on the field themselves: calling plays from the Lions huddle, accepting the snap from between a crouching center’s thighs, and spinning to hand off the football before the defensive linemen come crashing down. In 1963, Lions head coach George Wilson allowed writer and Paris Review editor George Plimpton to enact that fantasy. With a Sports Illustrated contract in hand, Plimpton convinced Lions management to allow him to enter preseason training camp at Cranbrook, the private boys school in Bloomfield Hills, Michigan. His plan was to go undercover as a rookie quarterback for a magazine article that would reach dramatic culmination when he called a series of plays in a game of professional football. No one expected the amateur athlete to survive for long on a field with real-life Lions. But in writing about the experience, Plimpton turned off-field fandom and on-field bumbling into literary gold.
A colorful book jacket reads 'Paper Lion: Confessions of a Last-String Quarterback'
Little, Brown reissued Paper Lion in 2016. Little, Brown
His resulting 1966 book, “Paper Lion: Confessions of a Last-String Quarterback,” became a bestseller that was praised by The New York Times as “one of the greatest books written on sports, and the most thoroughly engaging book on any subject in recent memory.” A 1968 movie based on the book starred Alan Alda as Plimpton and members of the 1967 Lions team as themselves. Decades before I became a journalism professor at Miami University of Ohio, I discovered Plimpton’s sportswriting from reading the paperback versions I found on my parents’ bookshelves. Plimpton was a leading member of a mid-20th-century class of literary journalists, including Tom Wolfe, Truman Capote, Gay Talese and Norman Mailer, who were becoming known for applying novelistic techniques and sometimes personal, subjective perspectives to nonfiction. While the other literati tackled heavy topics, Plimpton’s engaging, conversational prose goofed around on the fringes of pro sports. Many of his books followed the same “participatory journalism” formula. He wrote about pitching against MLB all-stars, traveling with the PGA tour, boxing a bout against Archie Moore and playing with the Boston Bruins. Those were just the full-length books. Other television and magazine projects had Plimpton competing in tennis and bridge; performing stand-up comedy; acting in a Western; playing with the New York Philharmonic; and attempting to be an aerialist with the circus. However, he is best known for trying his hand quarterbacking for the Lions.

Posh writer meets the gridiron

In some ways, Plimpton seemed exactly the wrong person for this job. The possessor of a distinctively old money accent and patrician wealth and manners, he was founding editor of The Paris Review and in 1967 a mainstay of literary salons in Paris and New York. “Author, critic, interviewer, party-giver … friend of everybody, gifted, personable, energetic, bright, with-it, rich, a legend in his own time,” The New York Times gushed. Just the kind of person whom your average football fan might enjoy seeing knocked flat.
American writer George Plimpton sits and poses for a portrait photo
American journalist and literary critic George Plimpton was no fan of pain, and that limited his ability on the football field. Evening Standard/Hulton Archive/Getty Images
Plimpton joined a team he described as recovering from scandal. After ending the 1962 season with an 11-3 record and a Playoff Bowl victory for third place in the NFL, the NFL commissioner’s office fined six Lions for gambling on the championship game between Green Bay and New York. More significant on field, the commissioner suspended Lions great defensive tackle and future Pro Football Hall of Famer Alex Karras for one year. Without him, the Lions would end the 1963 season 5-8-1. Plimpton wrote his way onto the team by promising to “just hang around on the periphery of things and not bother anyone, just try to participate enough to get the feel of things.” Wilson agreed, and Plimpton arrived at training camp a few months later with his own football, purchased from an army-navy store in Times Square, and a “mild fiction” about having played quarterback at Harvard and for the nonexistent Newfoundland Newfs. Plimpton’s attempt at deception might raise ethical questions; however, the joke is always on him. The coaching staff seemed to have thought it would be hilarious if anyone on the team actually took the gangly 36-year-old with the nasal accent as a professional football player. It seems unlikely that anyone did. “I never had the temerity to pretend I was something that I wasn’t,” Plimpton wrote. “The team caught on quickly enough.” At camp, Plimpton hung around the dining hall and sat in the back of team meetings. A master of small talk, he lets the reader eavesdrop on conversations with Hall of Famers Karras, Dick “Night Train” Lane and Joe Schmidt. Plimpton takes us with him one night to a bar frequented by coaches, where we listen in rounds of liars’ poker with Wilson, Scooter McLean and Les Bingaman. We tag along as he chats with Karras at Lindell’s A.C., the bar the player owned in downtown Detroit at the time.

Lessons in grit

At training camp, Plimpton faced the teasing of players but earned respect by facing the brutality of sport and by persisting despite the inevitability of pain. He never played football in school, beyond a beery game between Harvard Crimson and Harvard Lampoon, and did not know the basics of playing quarterback. Several days into camp, he was allowed to participate in a play where, as quarterback, he was supposed to quickly hand off the ball to another player. “At ‘two’ the snap back came,” Plimpton wrote. “I began to turn without the proper grip on the ball, moving too nervously, and I fumbled the ball, gaping at it, mouth ajar, as it fell and bounced twice, once away from me, then back, and rocked back and forth gaily at my feet. I flung myself on it (…) and I heard the sharp strange whack of gear, the grunts, and then a quick sudden weight whooshed the air out of me.” The same thing happened when Plimpton was allowed to take the field in an annual intra-squad game played in Pontiac. Over his first three plays he lost 20 yards by falling down, getting knocked over by his own teammates and being literally picked from the ground by a zealous defender. On the bus ride home, Plimpton admitted to Wilson that he didn’t like being hit. The coach gently explained that “love of physical contact” was necessary to make it in pro football. “When kids, out in a park, chose of sides for tackle rather than touch, the guys that want to be ends and go out for the passes, or even quarterback, because they think subconsciously they can get rid of the ball before being hit, those guys don’t end up as football players,” Wilson mused. “They become great tennis players, or skiers, or high jumpers. It doesn’t mean they lack courage or competitiveness.” “But the guys who put up their hands to be tackles or guards, or fullbacks who run not for daylight but for trouble – those are the ones who will make it as football players.” This quality of great football players – an irrational enthusiasm for bruising physical contact – is celebrated by Plimpton in the veteran Lions who take him into their orbit. He becomes friends with Karras and offensive lineman John Gordy, in particular, and shoots the breeze on topics ranging from the NFL commissioner to Adolf Hitler. In a subsequent book, Plimpton goes with the pair to a madcap golf tournament and starts a ridiculous business venture, suggesting the on-field madness necessary to succeed in football bleeds into off-field life as well. But it is not Plimpton’s way to delve into the psychology of his idols. Rather, he listens as they spin tales that show how reckless the grown men who run toward trouble really are.The Conversation Stephen Siff, Associate Professor of Journalism, Miami University

George Plimpton’s 1966 nonfiction classic ‘Paper Lion’ revealed the bruising truths of Detroit Lions training camp

This article is republished from The Conversation under a Creative Commons license. Read the original article.

The Sports section of STM Daily News is your ultimate destination for all things sports, catering to everyday fans and dedicated enthusiasts alike. We cover a wide range of topics, from the thrill of amateur competitions to the excitement of semi-professional and professional leagues. Our content delves into physical and mental fitness, providing insights and tips that help individuals elevate their performance, whether on the field or in their personal wellness journeys. Stay informed and inspired as we explore the dynamic world of sports, celebrating both the passion of the players and the joy of the fans.

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Paddletek Group Launches: What the New Multi-Brand Merger Means for Performance Pickleball

Paddletek forms the Paddletek Group with ProXR, Padeltek, and Yobow—plus a new performance paddle line coming next month.

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Paddletek announces the Paddletek Group merger uniting Paddletek, ProXR, Padeltek, and Yobow to advance performance pickleball paddles

Pickelball multi-ethnic female team with concentrated expression about to play in an outdoor court

Paddletek Group Launches: What the New Multi-Brand Merger Means for Performance Pickleball

Pickleball’s growth has been loud, fast, and impossible to ignore. Now the equipment side of the sport is starting to consolidate in a way that could shape what players swing next season. On Dec. 19, 2025, Paddletek announced the creation of the Paddletek Group, a new umbrella organization that brings together Paddletek, ProXR, Padeltek, and Yobow under one platform. The goal: accelerate innovation in high-performance pickleball paddles (and padel rackets), expand athlete support, and build a bigger engine for growth as both sports continue to surge.

What is the Paddletek Group?

At its core, the Paddletek Group is a multi-brand merger designed to unify product development, athlete partnerships, and go-to-market momentum across several recognized names. The announcement positions the new entity as a “unified platform” for:
  • Innovation in performance equipment for pickleball and padel
  • Support for sponsored athletes
  • Scaling growth as participation expands
In practical terms, it’s a move toward building a larger, more coordinated equipment company that can compete at the top end of the market.

Why this merger matters to players

Most players don’t wake up thinking about corporate structure. They wake up thinking about feel, control, pop, spin, and whether their paddle is helping or hurting them in tight points. This merger matters because it combines two distinct strengths:
  • Paddletek’s legacy in performance design and manufacturing
  • ProXR’s performance-driven approach
According to the release, the combined platform is built to help “every player elevate their game,” which is a big promise—but also a clear signal that the group is aiming at serious players, not just casual entry-level demand.

A milestone moment for the brand (and the sport)

Curtis Smith, Founder of Paddletek, framed the move as bigger than a business headline. He said the formation of the Paddletek Group “marks an important milestone” for the brand and for pickleball and padel, adding that bringing the brands together “amplifies our ability to innovate to support both recreational and elite players.” That “recreational and elite” line is worth paying attention to. It suggests the group wants to build a product pipeline that spans:
  • approachable paddles for the everyday player
  • high-performance models for advanced and tournament-level athletes
Dreambreaker: A Pickleball Story — A Closer Look at the Documentary and Its Uncredited Voice

The numbers: one million paddles, made in the USA

Paddletek also highlighted a major manufacturing and brand milestone: more than one million paddles sold, with products “proudly made in the USA.” In a category where manufacturing origin is part of the brand story (and sometimes part of the buying decision), that’s not a throwaway detail—it’s a positioning statement. The release also notes that, with the merger, the Paddletek Group becomes the No. 2 paddle brand among advanced players, citing the Sports & Fitness Industry Association (SFIA).

What’s coming next: a new performance paddle line

The most immediate product news is this: the Paddletek Group says it will introduce a new performance paddle line next month, combining “the strength and expertise from both great brands.” While the release doesn’t share specs, pricing, or model names, it does set expectations that this won’t be a minor refresh. It’s being framed as a true “combined” line—likely the first public proof point of what the merger unlocks.

Padel expansion is clearly on the roadmap

Pickleball may be the headline, but padel is not an afterthought here. The group says plans are underway to expand innovation into padel, which is seeing rapid growth globally. For equipment companies, padel represents a bigger international footprint and a different performance profile—meaning more R&D opportunity and, potentially, a broader athlete ecosystem.

The leadership angle: Thirty-5 Capital steps into the spotlight

The release also spotlights Thirty-5 Capital’s role. Ron Saslow, Founder and Managing Partner at Thirty-5 Capital, is named CEO of the Paddletek Group. Saslow described the moment as “exhilarating” given the global growth of pickleball and padel, and said the group brings together “respected brands with complementary strengths, and tremendous technologies to create an even bigger, bolder, better company.” Private equity involvement doesn’t automatically mean “good” or “bad” for players—but it often means the company is gearing up to scale: more product launches, more marketing, more athlete signings, and more distribution.

What to watch as this rolls out

If you’re a player, coach, or gear-head, here are the practical questions this announcement raises:
  • Will the new paddle line create a true performance leap, or mostly consolidate existing tech?
  • How will athlete rosters evolve across Paddletek and ProXR sponsorships?
  • Will “made in the USA” remain central as the group scales?
  • How aggressively will the group push into padel, and will that influence pickleball R&D priorities?
Either way, the formation of the Paddletek Group is a clear signal: the performance equipment race is accelerating, and the brands with the deepest innovation pipelines are positioning themselves now for what pickleball becomes next.

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Disclosure: This article is based on a press release distributed via PRNewswire on Dec. 19, 2025. Sources: PRNewswire press release page: https://www.prnewswire.com/news-releases/introducing-paddletek-group-advancing-the-future-of-performance-pickleball-302646989.html

The Sports section of STM Daily News is your ultimate destination for all things sports, catering to everyday fans and dedicated enthusiasts alike. We cover a wide range of topics, from the thrill of amateur competitions to the excitement of semi-professional and professional leagues. Our content delves into physical and mental fitness, providing insights and tips that help individuals elevate their performance, whether on the field or in their personal wellness journeys. Stay informed and inspired as we explore the dynamic world of sports, celebrating both the passion of the players and the joy of the fans.

https://stmdailynews.com/sports/


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