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Tennis Legend Andre Agassi Named Inaugural Chair of Life Time Pickleball and Tennis Board to Guide Future Growth, Programming and Community



CHANHASSEN, Minn. /PRNewswire/ — There is no slowdown in sight in the growth of pickleball and tennis at Life Time (NYSE: LTH), and the passion among those playing is at an all-time high. With the goal of charting the Company’s future in these areas, Life Time Founder, Chairman and CEO, Bahram Akradi, has named tennis legend and pickleball enthusiast, Andre Agassi, as the inaugural chair of Life Time’s newly formed Pickleball and Tennis Board. Together with Akradi, who will serve as the board Co-Chair, Agassi will spearhead the Company’s efforts to elevate the profile, programming, leagues and community of tennis and pickleball – the fastest growing sport in America.

Andre Agassi

With an illustrious career that includes eight Grand Slam titles and an Olympic gold medal, Agassi is an internationally renowned icon in the tennis world. His passion for the sport, combined with his commitment to promoting active lifestyles, aligns perfectly with Life Time’s mission to help people live healthier, happier lives. More recently, Agassi has nurtured a passion for pickleball, playing multiple times each week with a level of excitement that has since extended to investments in the sport and product design.

Life Time entered the tennis scene in 2002 and has since established more than 260 courts across nearly 30 of its athletic country clubs nationwide. As for pickleball, Akradi made the commitment in 2021 for Life Time to become the nation’s leader in pickleball courts and programming. This has become a reality with the Company now operating 630 courts at 130 of its clubs – with more to come.

The Life Time Pickleball and Tennis Board will serve to further elevate a vibrant racquet sports community within Life Time clubs and across the country by fostering awareness, excitement, and support for the sports among people of all ages and skill levels. Life Time already boasts lessons, leagues, clinics, tournaments and more for kids and adults.

“I strongly support the ongoing growth of tennis and pickleball and could not be more excited to partner with Bahram and Life Time as we work to elevate these sports as staple element for millions of people living healthy, active and happy lives,” said Agassi.

In his role as Chair, Agassi will bring his unmatched expertise and enthusiasm to the hundreds of racquet sports professionals who are part of the Life Time team – many of whom have played at the collegiate and professional levels. His vision includes:

  1. Expanding Access: Making racquet sports accessible to all ages and experience levels – from beginners to seasoned players and beyond.
  2. Enhancing Programming: Collaborating with Life Time’s expert coaches and instructors to develop innovative programs, clinics, events and tournaments.
  3. Community Building: Building on the power of community to create a sense of camaraderie among all racquet sports enthusiasts, fostering connections both on and off the court.

“I have enjoyed Andre’s illustrious career for more than four decades. He continues to be an inspiration to me and millions of others, both on and off the court,” said Akradi. “As a long-time friend and business partner, having Andre lead our Life Time Pickleball and Tennis Board is a true honor. Together, I foresee endless possibilities for the impact we will have in the racquet community.”

Life Time members can look forward to all the Board will bring over the coming months. To learn more about Life Time racquet sports, visit www.lifetime.life.

About Life Time®
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 170 athletic country clubs across the United States and Canada. The Company’s healthy way of life communities and ecosystem address all aspects of healthy living, healthy aging and healthy entertainment for people 90 days to 90+ years old. Supported by a team of more than 37,000 dedicated professionals, Life Time is committed to providing the best programs and experiences through its clubs, iconic athletic events and comprehensive digital platform.

SOURCE Life Time, Inc.


SPACEMOB Expands Reach Into Sports Programming, Live Events



OVERLAND PARK, Kan., April 5, 2024 /PRNewswire/ — SPACEMOB, the global media company focused on distributing streaming content and FAST channels, is gearing up for an exhilarating year of sports entertainment. With an eye on the future, SPACEMOB is poised to revolutionize the streaming landscape with its pioneering approach to sports programming.

In the coming year, SPACEMOB will have an array of groundbreaking sports entertainment initiatives, including exclusive partnerships and live events. As the convergence of streaming and sports continues, SPACEMOB is at the forefront of this dynamic shift.

Recent projections indicate a significant rise in the number of US viewers streaming sports events, with estimates surpassing 90 million by 2025. This substantial increase underscores the growing demand for accessible and engaging sports content in the digital age.

Over the past few years, the fusion of major sports and streaming platforms has become increasingly prevalent. Notable examples include:

  • NFL Thursday Night games on Amazon Prime
  • WWE Raw migrating to Netflix
  • MLS games on AppleTV

In addition to the streaming platforms zeroing in on live sports, advertisers are keen on the opportunity as well, with The Trade Desk’s 2024 CTV Report declaring ‘this is the year of streaming live sports’ and citing that forty-nine percent of advertisers plan to increase their budget for programmatic live sports in 2024.

SPACEMOB is embracing the trends and has formed exclusive partnerships with two esteemed sports entertainment brands The Harlem Globetrotters and Monster Jam. Additionally, SPACEMOB has secured exclusive distribution partnerships for FAST Channels featuring professional pickleball on PickleTV, classic wrestling from the Savoldi wrestling archive and Ultimate Classic Wrestling, and Major Arena Soccer League action.

Moreover, SPACEMOB is ramping up its live sports programming, offering viewers an unparalleled experience with events like Tuesday Night Pickleball, a variety of MASL season matches, and live broadcasts from Globetrotters and Monster Jam events throughout the year.

Since 2020, SPACEMOB has witnessed an extraordinary trajectory in streaming. It boasts five active channels, three in development and more than 2,500 titles of TV programming that collectively had viewership reaching nearly 1.5 billion minutes in 2023. The implications of these partnerships are profound, with the potential to reshape the landscape of sports entertainment in streaming and offer fans unprecedented access to their favorite sports and events.

SPACEMOB is a global media company – built in the age of streaming-with a focus on creating original content, distribution, and FAST channel development. For inquiries, please contact: Danielle Bourassa Head of Distribution and Partnerships danielle@space-mob.com


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Pickleball Kingdom Location Announced in Hendersonville, Tennessee



HENDERSONVILLE, Tenn., /PRNewswire/ — Pickleball Kingdom, the nation’s leading indoor pickleball franchise, is delighted to announce its second Tennessee location at 90 Volunteer Dr., Hendersonville, TN 37075. This marks a significant stride in Pickleball Kingdom’s ambitious plan to establish 20 premier indoor pickleball facilities throughout the state.

Steven and Jaclyn Kilbas, esteemed franchisees of this new location, are poised to bring the joy of indoor pickleball to Hendersonville. Their dedication to the sport and commitment to fostering community engagement make their Hendersonville club a beacon for pickleball enthusiasts and novices alike.

Ace Rodrigues, Founder and CEO of Pickleball Kingdom, expressed his enthusiasm, stating, “This expansion is monumental. With the Kilbas family at the helm of our Hendersonville location, we are confident that this team will continue to benefit and transform the pickleball community in Tennessee.”

A New Hub for Pickleball in Hendersonville
Pickleball Kingdom’s newest facility in Hendersonville boasts approximately 39,000 square feet and 12 state-of-the-art indoor courts tailored to accommodate players of all ages and skill levels. With a focus on inclusivity and accessibility, the venue aims to serve as a focal point for pickleball enthusiasts. Some of the offerings of the club will include leagues, open play sessions, tournaments, and professional instruction.

“Pickleball is more than just a sport; it’s a community,” said Steven Kilbas. “Our vision is to establish an inviting environment where everyone, from beginners to seasoned players, can enjoy the game. Hendersonville is the perfect location.”

Invitation To Prospective Franchisees
As Pickleball Kingdom continues to expand to new locations around the country, the company invites driven individuals to consider joining its franchise family. Prospective franchisees will benefit from a unique opportunity to be part of the rapidly growing sport, with comprehensive support from the Pickleball Kingdom team.

“This is an unparalleled opportunity to be at the forefront of one of the fastest-growing sports in the nation,” commented Rob Streett, COO of Pickleball Kingdom. “The potential for growth is limitless, and first mover advantage is still available in many markets.”

For more information about franchise opportunities with Pickleball Kingdom, visit www.pickleballkingdom.com/franchise

About Pickleball Kingdom
Pickleball Kingdom is the premier indoor pickleball franchise in the United States, dedicated to promoting the sport of pickleball through high-quality facilities, instruction, and community engagement. With a vision to create a nationwide network of pickleball venues, Pickleball Kingdom is poised to redefine the landscape of recreational sports.

For up to date information about the Pickleball Kingdom Hendersonville location, follow them on social media.
Facebook: Pickleball Kingdom Hendersonville
Instagram: Pickleball Kingdom Hendersonville (@pickleballkingdom.hendersonvil)

SOURCE Pickleball Kingdom Franchising

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Pickleball Kingdom Expansion into Idaho, Bringing the Excitement of Indoor Pickleball Statewide

Exciting news! Pickleball Kingdom expands into Idaho, bringing indoor pickleball experiences to players of all levels. #PickleballKingdom #Idaho



Pickleball Kingdom Expands into Idaho, Bringing the Excitement of Indoor Pickleball Statewide
Pickleball Kingdom Chandler

Pickleball Kingdom, a super cool brand in indoor pickleball franchising based in Chandler, Arizona, is expanding its reach across the United States. They’re stoked to announce their expansion into Idaho, which will cater to the increasing demand for awesome indoor pickleball facilities. Led by Founder and CEO Ace Rodrigues and COO Rob Streett, Pickleball Kingdom aims to provide players of all levels with epic experiences, making the sport accessible year-round. So, if you’re a pickleball fan, you gotta check out Pickleball Kingdom’s amazing indoor facilities!

The Rise of Pickleball:

Pickleball, a delightful paddle sport that incorporates elements of tennis, badminton, and table tennis, has witnessed an astounding surge in popularity in recent years. This versatile sport has captivated players of all ages and skill levels, leading to a growing need for accessible indoor facilities. Pickleball Kingdom has recognized this demand and is expanding its presence to deliver the joy of the game to communities throughout Idaho.

Idaho: A Perfect Fit for Pickleball Kingdom:

According to Pickleball Kingdom’s Founder and CEO, Ace Rodrigues, Idaho offers a perfect setting for the brand’s expansion plans. with its beautiful landscapes and vibrant pickleball communities. Rodrigues specifically mentioned his admiration for Coeur d’Alene and expressed excitement about bringing Pickleball Kingdom to the state, where the sport is already flourishing.

Introducing John Hylton:

Leading the expansion efforts into Idaho is John Hylton, Pickleball Kingdom’s current Area Representative for the State of Washington. Hylton, who has witnessed the growing demand for indoor pickleball, is eager to open the doors of Pickleball Kingdom in Idaho, considering it a great fit for the brand and the community. Hylton’s expertise and passion for the sport will undoubtedly contribute to the success of Pickleball Kingdom’s ventures in the state.

Join the Pickleball Kingdom Movement:

Expressing confidence in the high demand for their clubs, Pickleball Kingdom’s COO, Rob Streett, is actively seeking the right partners to build with in Idaho. The company is currently accepting applications for potential franchisees who share the ambition to be part of this exciting movement. If you have a passion for pickleball and want to contribute to its growth in Idaho, Pickleball Kingdom might just be the perfect opportunity for you.

State-of-the-Art Facilities and Community Building:

Pickleball Kingdom’s franchise locations in Idaho will be equipped with state-of-the-art indoor courts that blend modern technology with optimal playing conditions. Players can expect an inviting environment that caters to both competitive play and social gatherings, fostering a vibrant and inclusive pickleball community in each location. These facilities will undoubtedly meet and exceed the expectations of both seasoned players and pickleball enthusiasts who are just starting out.

Pickleball Kingdom Expands into Idaho, Bringing the Excitement of Indoor Pickleball Statewide
John & Casey Hylton

Pickleball Kingdom’s expansion into Idaho marks an exciting frontier for both the brand and the pickleball community in the state. With a passion for the sport and a commitment to providing top-quality indoor facilities, Pickleball Kingdom aims to make pickleball accessible year-round. If you’re eager to be part of this growing movement, consider exploring the franchise opportunities offered by Pickleball Kingdom in Idaho.

To learn more about Pickleball Kingdom and the prospect of becoming a franchisee, visit their website at www.pickleballkingdom.com/franchise. Join in the joy of indoor pickleball and help cultivate a vibrant pickleball community in Idaho!

About Pickleball Kingdom:

Pickleball Kingdom’s expansion into Idaho marks a significant milestone in the company’s growth strategy, further solidifying its position as a leader in the pickleball industry. By offering franchise opportunities, Pickleball Kingdom seeks to partner with entrepreneurs passionate about promoting active lifestyles and building strong communities through pickleball.


SOURCE Pickleball Kingdom Franchising


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