The Legacy of the Datsun 510: How a Game-Changing Car Helped Nissan Conquer the US Market
The Datsun 510 revolutionized the U.S. car market with its design, performance, affordability, and versatility. A game-changer that became a modern classic
The Datsun 510 is a car that helped Nissan become a household name in the United States. When it was first introduced in the late 1960s, the 510 was a game-changer. It offered a high level of design and performance that was previously unseen in Japanese cars. This helped the car stand out in the ultra-competitive U.S. market, where domestic and European brands held sway. With its boxy design, which combined simplicity and elegance, it appealed to a wide range of consumers. The 510’s reliability and affordability also played crucial roles in its success, making it a favorite among young drivers and car enthusiasts alike. Its availability in multiple body styles, including a two-door sedan, four-door sedan, and a five-door wagon, gave it a versatility that few competitors could match. Furthermore, its lightweight frame and independent rear suspension made it a popular choice for racing, solidifying its status as a modern classic.
I remember when my parents bought their Datsun 510 from Gardena Datsun back in 1970 R Washington
What Made the Datsun 510 so Great?
One of the key factors that contributed to the success of the 510 was the influence of Nissan executive Yutaka Katayama. He understood the American market and knew that Nissan needed a car that could compete with the best of what Europe had to offer. Katayama’s vision was clear: he wanted a vehicle that combined performance, affordability, and style to attract the American car buyer. The result was the Datsun 510, a car that was not only fun to drive but also affordable to own, making it a hit with consumers.
The 510’s technical features were also noteworthy. It boasted a sporty and comfortable independent suspension, which was rare in cars of its price range at the time. This independent rear suspension contributed significantly to its agile handling and smooth ride. Furthermore, the 510 was equipped with a peppy 1.6-liter inline-four engine. This engine was capable of delivering impressive performance, which, when combined with the 510’s lightweight design, made for an exhilarating driving experience.
In addition, the 510 was available in several body styles, including a two-door sedan, a four-door sedan, and a five-door station wagon. This variety catered to a broad spectrum of buyers, from young enthusiasts looking for a sporty commuter to families needing a reliable and practical vehicle. Its versatility and practicality further broadened its appeal, ensuring that it could meet the diverse needs of the American market.
This combination of performance, affordability, and versatility made the 510 a popular choice for car buyers. Its success was reflected in its sales numbers; in fact, the 510 accounted for over 40% of Nissan’s U.S. sales in 1971 alone. The legacy of the 510 is still remembered fondly today, with many car enthusiasts considering it a classic and a standout model in Nissan’s history.
The success of the 510 was not just limited to sales figures. It also made its mark on the world of motorsport, with the Datsun 510 race car winning the SCAA 2.5 liter Trans Am Championship in 1971 and 1972. This was Nissan’s first professional racing win and helped establish the company as a serious player in the automotive world. The 510’s success on the track not only elevated Nissan’s status but also resonated with automotive enthusiasts who valued performance and reliability.
But perhaps the biggest impact of the 510 was the legacy it left behind. It paved the way for generations of Nissan sedans to come, including the Maxima, Altima, Sentra, and Versa. These cars have continued to prioritize performance, style, and affordability, just as the 510 did over 50 years ago. The design principles and innovations introduced with the 510 influenced the development of subsequent models, ensuring that Nissan remained competitive and relevant in a rapidly evolving market.
The 510’s influence extended beyond just the models that followed it. Its engineering and design philosophies permeated Nissan’s broader approach to vehicle manufacturing, setting standards for durability and customer satisfaction. Additionally, the success of the 510 in motorsports provided Nissan with valuable insights into high-performance engineering, which were applied to future models across the lineup.
Today, the 510 remains a beloved car among enthusiasts, with numerous clubs dedicated to preserving and racing these iconic cars. Events and meets are frequently organized where owners and admirers can showcase their meticulously maintained or restored 510s, sharing stories and knowledge about these vintage masterpieces. The community around the 510 is vibrant and passionate, underlining the car’s lasting appeal and its significant role in automotive history.
Advertisement
While the Nissan Heritage Collection may be open only via private tour, the legacy of the 510 lives on in the hearts and minds of car enthusiasts everywhere. The collection itself stands as a testament to Nissan’s rich history and its commitment to preserving the iconic models that have shaped the brand. For many, the 510 is more than just a car; it’s a symbol of innovation, a piece of automotive history, and a cherished classic that continues to inspire new generations of car lovers.
Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art. View all posts
Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art.
In the 1970s, Lynwood, CA, dreamed of a downtown mall anchored by Montgomery Ward. Decades later, the empty lots told a story of ambition, delay, and renewal.
In the early 1970s, Lynwood, California, dreamed big.
City leaders envisioned a new, modern downtown — a sprawling shopping and auto mall that would bring jobs, shoppers, and a sense of pride back to this small but growing city in the southeast corner of Los Angeles County. At the heart of the plan stood a gleaming new Montgomery Ward department store, which opened around 1973 and promised to anchor a larger commercial center that never fully came.
But for those of us who grew up in Lynwood during that time, the promise never quite materialized.
Instead, we remember acres of empty lots, chain-link fences, and faded “Coming Soon” signs that sat for decades — silent witnesses to a dream deferred.
The Vision That Stalled
In 1973, Lynwood’s Redevelopment Agency launched what it called Project Area A — an ambitious plan to clear and rebuild much of the city’s downtown core. Small businesses and homes were bought out, land was assembled, and the city floated bonds to support new construction.
For a brief moment, it looked as if the plan might work. Montgomery Ward opened its doors, serving as a retail beacon for the area. Yet the rest of the mall — the shops, restaurants, and auto dealerships — never came.
By the mid-1970s, much of downtown had been bulldozed, but little replaced it. And by the time Ward closed its Lynwood location in 1986, the vast lots surrounding it had become symbols of frustration and unfulfilled potential.
What Happened?
Some longtime residents whispered about corruption or backroom deals — the kind of speculation that grows when visible progress stalls.
But newspaper archives and redevelopment records tell a more complex story.
Lynwood’s plans collided with a series of hard realities:
The construction of the Century Freeway (I-105) disrupted neighborhoods and depressed land values. Environmental cleanup and ownership disputes slowed development. Economic shifts in retail — as malls in nearby Downey, South Gate, and Paramount attracted anchor stores — drained the local market. And later, political infighting among city officials made sustained redevelopment almost impossible.
Advertisement
To this day, there’s no public record of proven corruption directly tied to the 1970s mall plan. What did exist was a tangle of bureaucracy, economic change, and missed opportunity — a perfect storm that left Lynwood’s heart half-built and half-forgotten.
Growing Up Among the Vacant Lots
For those of us who were kids in Lynwood during that era, the story is more personal.
We remember the sight of the Montgomery Ward building — modern and hopeful at first, then shuttered and fading by the mid-1980s.
We remember riding bikes past the empty dirt fields that were supposed to become shopping plazas. And we remember the quiet frustration of adults who had believed the city’s promises.
Those empty blocks became our playgrounds — but they also became symbols of the gap between what Lynwood was and what it wanted to be.
A New Chapter: Plaza México and Beyond
By the late 1990s and early 2000s, the dream finally resurfaced in a new form.
Developers transformed the long-idle site into Plaza México, a vibrant commercial and cultural hub that celebrates Mexican and Latin American heritage.
It took nearly 30 years for Lynwood’s downtown to come alive again.
The result is beautiful — but it’s also bittersweet for those who remember how long the land sat empty, and how many local businesses and residents were displaced in pursuit of a dream that took a generation to fulfill.
Advertisement
Looking Back
The story of Lynwood’s lost mall isn’t just about urban planning.
It’s about hope, change, and resilience. It’s about how a community tried to reinvent itself — and how the children who grew up watching that effort still carry its memory.
Sometimes, when I drive through that stretch of Imperial Highway and Long Beach Boulevard, I still imagine what might have been: the bustling mall that never was, and the voices of a neighborhood caught between ambition and uncertainty.
📚 Further Reading
Montgomery Ward will close its Lynwood store. (Jan 3 1986) — Los Angeles Times.
Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter. https://stmdailynews.com/the-knowledge/
The dystopian Pottersville in ‘It’s a Wonderful Life’ is starting to feel less like fiction
A fresh look at It’s a Wonderful Life through the film’s darkest detour—Pottersville—and why its greed, corruption, and desensitization to cruelty feels uncomfortably familiar in America today.
To many Americans, George Bailey’s dystopian nightmare is disquietingly familiar. Paramount
The dystopian Pottersville in ‘It’s a Wonderful Life’ is starting to feel less like fiction
Nora Gilbert, University of North Texas Along with millions of others, I’ll soon be taking 2 hours and 10 minutes out of my busy holiday schedule to sit down and watch a movie I’ve seen countless times before: Frank Capra’s “It’s a Wonderful Life,” which tells the story of a man’s existential crisis one Christmas Eve in the fictional town of Bedford Falls. There are lots of reasons why this eight-decade-old film still resonates, from its nostalgic pleasures to its cultural critiques. But when I watch it this year, the sequence where Bedford Falls transforms into the dark and dystopian “Pottersville” will resonate the most. In the film, protagonist George Bailey, who’s played by Jimmy Stewart, is on the brink of suicide. He seems to have achieved the hallmarks of the American dream: He’s taken over his father’s loan business, married the love of his life and fathered four excessively adorable children. But George feels stifled and beaten down. His Uncle Billy has misplaced US$8,000 of the company’s money, and the town’s resident tyrant, Mr. Potter, is using the mishap to try to ruin George, who’s his last remaining business competitor. An angel named Clarence is tasked with pulling George back from the brink. To stop him from attempting suicide, Clarence decides to show George what life would have been like if he’d never been born. In this alternate reality, Bedford Falls is called Pottersville, a place Mr. Potter runs as a ruthless banker and slumlord.Pottersville, the dark, dystopian version of Bedford Falls, is a place characterized by vice and moral decay.Paramount Having previously written about “It’s a Wonderful Life” in my book on literary and film censorship, I can’t help but see parallels between Pottersville and the U.S. today. Think about it: In Pottersville, one man hoards all the financial profits and political power. In Pottersville, greed, corruption and cynicism reign supreme. In Pottersville, hard-working immigrants like Giuseppe Martini who were able to build a life and run a business in Bedford Falls have vanished. In Pottersville, homeless addicts like Mr. Gower and nonconformist “pixies” like Clarence are scorned and ostracized, then booted out of the local watering hole. In Pottersville, cops arrest people like Violet Bick while they’re at work and haul them away, kicking and screaming.Violet Bick gets dragged away by the Pottersville police as George looks on.Paramount But what horrifies George the most about Pottersville is how desensitized the people living in it seem to be to its harshness and cruelty – how they treat him like he’s the crazy, deranged one for wanting and expecting things to be different and better. This is what the current political moment feels like to me. There are days when the latest headlines feel so jarringly unprecedented that I find myself thinking, “Can this be happening? Can this be real?” If you think these comparisons are a bit of a stretch, consider when “It’s a Wonderful Life” was made, and the frame of mind Capra was in when he made it.
Frank Capra, anti-fascist
In 1946, Capra was just returning to Hollywood filmmaking after serving for four years in the U.S. Army, where the Office of War Information had tasked him with producing a series of documentary films about World War II and the lead-up to it. Even though Capra hadn’t been on the front lines, he’d been immersed in the sounds and images of war for years on end, and he had become acutely familiar with Germany, Italy and Japan’s respective rises to fascism.Frank Capra served in the U.S. Army during World War II.Keystone/Hulton Archive via Getty Images When deciding on his first postwar film, Capra recalled in his autobiography that he specifically “knew one thing – it would not be about war.” Instead, he chose to adapt a short story by Philip Van Doren Stern, “The Greatest Gift,” that Stern had originally sent to friends and family as a Christmas card in 1943. Stern’s story is certainly not about war. But it’s not exactly about Christmas, either. As Stern writes in his opening lines:
“The little town straggling up the hill was bright with colored Christmas lights. But George Pratt did not see them. He was leaning over the railing of the iron bridge, staring down moodily at the black water.”
The protagonist contemplates suicide because he’s “sick of everything” in the small-town “mudhole” he’s stuck in – until, that is, a “strange little man” gives him the chance to see what life would be like if he’d never been born. It was Capra and his team of screenwriters who added the sinister Henry F. Potter to Stern’s short, simple tale. The Potter subplot encapsulates the film’s most trenchant, still-resonant themes: the unfairness of socioeconomic injustices; the pervasiveness of corporate and political corruption; the threat of monopolized power; the need for affordable housing. These themes had, of course, run through many of Capra’s prewar films as well: “Mr. Deeds Goes to Town,” “You Can’t Take It with You,” “Meet John Doe” and “Mr. Smith Goes to Washington,” the last of which also starred Jimmy Stewart. But they take on a different kind of weight in “It’s a Wonderful Life” – a weight that’s especially visible on the weathered face of Stewart, who himself had just returned from a harrowing four-year tour of duty as a bomber pilot in Europe. The idealistic vigor with which Stewart had fought crooked politicians and oligarchs as Mr. Smith is replaced by the bitterness, exhaustion, frustration and desperation with which he battles against Mr. Potter as George Bailey.George Bailey feels helpless in the face of corruption and cruelty.Paramount
Life after Pottersville
By the time George has begged and pleaded his way out of Pottersville, the lost $8,000 is no longer top of mind. He’s mainly just relieved to find Bedford Falls as he had left it, warts and all. And yet, the Bedford Falls that George returns to isn’t quite the same as the one he left behind. In this Bedford Falls, the community rallies together to figure out a way to recoup George’s missing money. Their pre-digital version of a GoFundMe page saves George from what he’d feared most: bankruptcy, scandal and prison. And even though his wife, Mary, tries to attribute this sudden wave of collectivist, activist energy to some sort of divine intervention – “George, it’s a miracle; it’s a miracle!” – Uncle Billy points out that it really came about through more earthly organizing means: “Mary did it, George; Mary did it! She told some people you were in trouble, and they scattered all over town collecting money!”The residents of Bedford Falls come together to save George from financial ruin.Paramount But the question of whether George actually wins his battle against Potter is a murky one. While the typical Capra protagonist triumphs by defeating vice and exposing subterfuge, George never even realizes that Potter is the one who got hold of his money and tried to ruin his life. Potter is never held accountable for his crimes. On the other hand, George is able to learn, from his time in Pottersville, what a crucial role he plays in his community. George’s victory over Potter, then, lies not in some grand final act of retribution, but in the incremental ways he has stood up to Potter throughout his life: not capitulating to Potter’s bullying or intimidation tactics; speaking truth to power; and running a community-centered business rather than one guided by greed and exploitation. In recent months, there have been similar acts of protest, large and small, in the form of rallies, boycotts, immigrant aid efforts, subscription cancellations, food bank donations and more. That doesn’t mean the U.S. has made it out of Pottersville, however. Each day, more head-spinning headlines appear, whether they’re about masked agents terrorizing immigrant communities, the dismantling of anti-corruption oversights, the consolidation of executive power or the naked display of political grift. Zuzu’s petals are still missing. Clarence still hasn’t gotten his wings. But this holiday season, I’m hoping it will feel helpfully cathartic to go with George Bailey, for the umpteenth time, through the dark abyss of his dystopian nightmare – and come out with him, stronger and wiser, on the other side. Nora Gilbert, Professor of Literary and Film Studies, University of North Texas This article is republished from The Conversation under a Creative Commons license. Read the original article.
Assorted flavors of Now and Later candies, a chewy taffy made by Farley’s and Sathers and sold in the United States. Image Credit: Evan-Amos
Now and Later candy has been a staple of American childhood for generations, known for its bold fruit flavors and famously long-lasting chew. First introduced in 1962, the candy became a cultural icon of corner stores, schoolyard trades, and after-school treats. Among its many flavors, cherry stood out as a fan favorite—delivering a rich, lingering taste that made Now and Later more than just candy, but a shared memory of growing up.
A Candy Built to Last
Now and Later candy was introduced in 1962 by the Phoenix Candy Company, and its name was more than clever branding. It was a promise. You could enjoy it now—and still be chewing it later. Unlike many candies that dissolved quickly, Now and Later were intentionally firm, almost stubbornly so. They softened as you chewed, rewarding patience with long-lasting flavor.
That firmness became part of the experience. You didn’t rush a Now and Later. You worked through it.
Cherry: The Standout Flavor
While the brand offered plenty of bold fruit options—grape, apple, strawberry, watermelon—cherry stood apart. It wasn’t subtle. It was rich, sweet, slightly tart, and unmistakably artificial in the best possible way. Cherry didn’t fade quickly either. It lingered, coating your taste buds and staying with you through the entire chew.
Ask anyone who grew up with Now and Laters, and many will tell you the same thing: cherry was the one you hoped to pull from the pack.
A Ritual, Not Just a Candy
Now and Laters weren’t just eaten—they were managed. Some kids warmed them in their pockets to soften them. Others bit off tiny pieces to make them last longer. There were unspoken rules: don’t pull too hard, don’t rush it, and never assume you’d be done in five minutes.
In a way, Now and Later taught a small lesson in patience—long before we had endless scrolling, instant gratification, or same-day delivery.
A Cultural Snapshot of Childhood
Candy like Now and Later represents a time when small pleasures mattered. A quarter or a dollar could buy a moment of joy that lasted through recess, the walk home, or an afternoon bike ride. You didn’t need a screen or a subscription—just a square of candy in a bright wrapper.
It’s no coincidence that Now and Later remain deeply nostalgic for people who grew up in the 1970s, ’80s, and ’90s. They’re tied to a physical, tangible childhood—one where time moved slower and experiences lasted longer.
Still Around, Still Remembered
Though ownership of the brand has changed over the years, Now and Later still exist today, and the flavors remain recognizable. But for many, the real magic lives in memory: that first bite, that stubborn chew, and that unmistakable cherry taste that refused to quit.
Some candies are forgettable. Now and Later—especially cherry—weren’t.
They didn’t just give us something sweet.
Advertisement
They gave us something to hold onto.Want to get the full story? The links below dive deeper into the history of Now and Later candy, its flavors, and why it’s still remembered decades later. If this sparked a few childhood memories, they’re worth checking out.
Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter. https://stmdailynews.com/the-knowledge/
