Frustration at the Pump: Why Americans are Exploring Electric Vehicles

(Feature Impact) For more than one-third of Americans, one simple number is leading them to research electric vehicles: the final tally at a recent gas station fill-up.

This, according to new research from Hyundai Motor America, isn’t a hypothetical situation. In fact, 23% of respondents reported it’s happened to them more than once. For nearly half of Americans, pulling up to the pump now brings frustration or outright dread.

Many drivers have a number in mind where the math begins shifting, and once the shift happens, it rarely goes away. The pump is no longer just the close of a sale; for a growing number of drivers, it’s where questions begin.

For 23% of those surveyed, $5 per gallon is where they would start considering alternatives to a gas-powered vehicle. While some say they wouldn’t consider alternatives based on gas costs at all, this meaningful share of Americans points toward a specific tipping point.

Some begin by comparing models or brands while others find themselves on an automaker’s website, further along in the process than they initially expected to be. Most don’t act on this impulse right away, but drivers are increasingly caught somewhere between curious and committed – and 46% of those surveyed said they’d be likely to seriously research an EV.

The desire to leave the pump behind, which an EV would allow for, is a deal nearly half of respondents said they would take. However, the transition isn’t frictionless as charging access and range anxiety remain the top concerns for 28% of potential buyers.

While the move toward electric vehicles is often framed as a long-term decision made with spreadsheets and financial planning, for many Americans, it’s beginning somewhere smaller: a routine fuel stop and an eye-opening receipt.

If you’ve found yourself dismayed at the pump, find more information on electric vehicles at HyundaiUSA.com.

Photo courtesy of Shutterstock

e

SOURCE:
Hyundai

Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!

Advertisement

https://stmdailynews.com/category/consumer-corner

Last Updated on May 12, 2026 by Daily News Staff

Rising Fuel Costs

(Feature Impact) If you’re feeling pain at the pump, you’re not alone. However, it’s not just rising gas prices that can impact your wallet – it might be your own habits on the road that negatively impact fuel efficiency and add extra strain to your vehicle.

With gas prices fluctuating by more than $1 per gallon nationally in recent years, Mercury Insurance is highlighting how driver behavior can significantly influence fuel costs.

According to the U.S. Department of Energy, aggressive driving – rapid acceleration and hard braking – can reduce fuel economy by up to 40% in city driving and 30% on highways, increasing annual fuel expenses by hundreds of dollars.

For the average American driver, that inefficiency adds up quickly. AAA estimates that annual fuel costs can exceed $2,000 depending on vehicle type and region. A 30-40% reduction in fuel economy can translate into hundreds of dollars in additional fuel expenses each year – before factoring in the added wear on key vehicle components.

“Most drivers think of aggressive driving as a safety issue, but it’s also a cost issue,” said John Dicken, director, material damage claims at Mercury Insurance. “From a claims standpoint, we see how habits like hard braking and rapid acceleration accelerate wear on brakes, tires and suspension components. Smoother driving isn’t just more efficient – it helps reduce preventable damage over time.”

The Hidden Cost of Driving Aggressively

Fuel is only part of the equation.

• Brake replacement can range from $300-800 per axle, depending on the vehicle.
• A new set of tires can cost $600-1,200 or more.
• Poorly maintained or underinflated tires can lower gas mileage by roughly 0.2% for every 1 PSI drop in pressure, according to federal transportation data.

Over time, inconsistent maintenance and aggressive driving habits compound these costs.

“Driving behavior directly impacts how often certain parts need to be replaced,” Dicken said. “When drivers anticipate traffic, maintain steady speeds and keep up with routine maintenance, they reduce strain on their vehicle and potentially avoid unnecessary repair expenses.”

Practical Eco-Driving Tips That Make a Measurable Difference

Consider these strategies recommended by Mercury Insurance to improve efficiency and reduce vehicle wear:

Accelerate gradually: Avoid rapid starts and jackrabbit acceleration, which significantly reduce fuel economy.

Brake smoothly and anticipate stops: Looking ahead and easing into stops reduces stress on brake systems.

Advertisement

Maintain consistent speeds: Using cruise control on highways can help improve fuel efficiency.

Keep tires properly inflated: Check tire pressure monthly and before long trips. If you’re unsure what your vehicle’s tires should be inflated to, locate the sticker inside the driver’s side door jamb for the proper PSI inflation or refer to the owner’s manual.

Remove excess weight: Extra cargo and unused roof racks reduce efficiency and increase drag.

Efficiency, Safety and Sustainability

The Environmental Protection Agency reports that transportation accounts for roughly 28% of total U.S. greenhouse gas emissions. While vehicle technology continues to improve, individual driving behavior remains one of the most immediate ways drivers can reduce both fuel consumption and environmental impact.

“Small, consistent changes in how we drive can produce meaningful savings over time,” Dicken said. “It’s one of the simplest ways drivers can protect both their budget and their investment.”

For more information about efficient driving and other cost saving measures, visit MercuryInsurance.com/Resources.

Photos courtesy of Shutterstock

SOURCE:

Mercury Insurance

Explore the latest in innovation, AI, gadgets, startups, and digital trends in STM Daily News’ Techsection.

Advertisement

Gas prices have a $5 tipping point: New research shows when Americans start looking at EVs

(Tiffany Miller for Hyundai) There is a moment at the gas pump when the number staring back at you stops feeling routine.

You expect the total to land somewhere familiar. And then, one day, it doesn’t. Not dramatically higher. Just high enough to feel different. Enough to make you pause before tapping your card.

According to new research from Hyundai Motor America, that moment is not hypothetical. For more than a third of American drivers, it has already happened. And for many, once it does, something shifts that does not quite shift back.

For 42% of Americans, pulling up to a pump now brings frustration or outright dread. Most have made peace with the routine, even if 39% describe their gas spend as “frustrating but expected.”

The experience at the pump hasn’t changed. The emotional weight of it has.

Most drivers have a number in their head where the math shifts. For 23% of those surveyed, $5 per gallon is where they would seriously start considering alternatives to a gas-powered vehicle. Not everyone will be moved by price, and 29% say they would not consider alternatives based on gas costs at all. But for a meaningful share of Americans, the tipping point is specific. It is a number on a sign, and many have seen it before.

More than one-third of Americans surveyed say a recent fill-up has already prompted them to research electric vehicles, and 23% say it has happened more than once.

What comes next is rarely dramatic. Some compare models or brands. Some search online. Some find themselves on an automaker’s website, further along than they expected to be. Most do not act on this impulse right away. But for a growing number, the pump is where the question starts.

The shift is real but uneven. If gas prices rose significantly and stayed high, 46% of those surveyed say they would be likely to seriously research an EV. Yet most Americans are still somewhere between curious and committed.

The pitch for electric vehicles is simple. Never stop for gas again. Nearly half of Americans say they would absolutely take that deal.

The transition is not frictionless. Charging access and range anxiety remain the top concern for 28% of potential buyers, and simple comfort with the status quo runs just as deep.

The desire to leave the pump behind is real. So is everything standing in the way.

The move toward electric vehicles is often framed as a long-term decision made with spreadsheets and incentive calculators, but for many Americans, it begins somewhere smaller. A routine fuel stop. A number that lands differently. A moment of hesitation before the receipt prints.

Advertisement

Methodology

Hyundai Motor America commissioned Atomik Research to conduct an online survey of 1,000 adults throughout the United States. The margin of error is plus or minus 3 percentage points at a 95% confidence level. Fieldwork was conducted between April 3 and April 6, 2026.
Atomik Research, part of 4media group, is a creative market research agency.

Photo courtesy of Shutterstock (woman at gas pump)

SOURCE:
Hyundai

Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!

https://stmdailynews.com/category/consumer-corner