Foodie News
The Rise and Evolution of Alpha Beta Supermarkets: A Retail Odyssey
Last Updated on October 7, 2025 by Daily News Staff
The grocery store, a cornerstone of American daily life, has seen many transformations, and among those iconic journeys is the saga of the Alpha Beta supermarket chain. From its innovative beginnings to its eventual dissolution and absorption by larger competitors, Alpha Beta’s history mirrors much of the larger trends in retail and offers a fascinating glimpse into the evolution of grocery shopping in the Southwestern United States.
Innovative Beginnings
In 1917, brothers Albert and Hugh Gerrard pioneered a concept that would set a new standard in grocery store organization. Inspired by their earlier venture, Triangle Grocerteria, the Gerrards opened the first Alpha Beta store in Pomona, California. The store’s name was derived from its distinctive marketing strategy: organizing groceries alphabetically. This was not just a gimmick but a practical solution that aimed to simplify shopping and reduce time customers spent in the store searching for products.
This approach was revolutionary and set the Alpha Beta apart from its competitors, making the shopping experience easier and more efficient for customers of that era. The chain quickly gained popularity, expanding its footprint across California.
A Series of Transformations
Alpha Beta’s journey through the 20th century was marked by a series of sales and acquisitions that reflected the changing landscape of American retail. In 1961, the chain was purchased by American Stores, marking the beginning of a new chapter that included further expansion and experimentation.
The 1970s and 1980s saw Alpha Beta adapt to an increasing demand for one-stop shopping solutions by merging with Skaggs Drug Centers in 1979 under the American Stores umbrella, becoming Skaggs Alpha Beta and later rebranding some locations as combination food-drug stores. The introduction of products such as electronics in the 1980s at some locations, like the Cupertino store selling Atari computers and color TVs, underscored Alpha Beta’s adaptability and eagerness to meet diverse consumer needs.
Rebranding and Final Years
Despite its innovation and adaptability, Alpha Beta could not withstand the intense competition and shifting market dynamics forever. In 1994, Yucaipa Companies acquired the chain along with the Ralphs Grocery Company. A strategic move was made to consolidate and rebrand all Alpha Beta’s in Southern California to Ralphs or Food 4 Less, leading to the phasing out of the Alpha Beta name by September 1995. Meanwhile, Northern California and San Diego locations transitioned to Lucky Stores and eventually into the hands of Albertsons and Save Mart Supermarkets.
Advertising Legacy
Throughout its lifetime, Alpha Beta also made a significant impact through its advertising campaigns. Memorable television spots featured spokespersons such as Alan Hamel and even animated characters like Popeye and Bugs Bunny joined the promotional roster in later years. Their famous taglines, from “Tell a friend” to “Either you’re at Alpha Beta, or you’re not,” have left a lasting impression in the memories of many consumers.
A Legacy Remembered
Though the Alpha Beta name has vanished from storefronts, the legacy of its innovation in grocery store layout and marketing remains influential. Alpha Beta was more than just a supermarket chain; it was a testament to the power of innovative retailing concepts and adaptiveness in an ever-evolving consumer landscape. As we walk the aisles of modern supermarkets, the spirit of Alpha Beta lives on in the orderly arrangements and customer-centric approaches that many take for granted today. The story of Alpha Beta is indeed a significant chapter in the history of American retail.
Learn more about Alpha Beta
Wikipedia: https://en.wikipedia.org/wiki/Alpha_Beta
- “Oranges, Alpha Beta, Sav-on Drugs, [Coffee shop]? (4 advertisements) / Resource of Outdoor Advertising Descriptions (ROAD) / Duke Digital Repository”.
- ^ American Stores, The New York Times, September 5, 1984.
- ^ COMPANY NEWS; California Grocery Deal: Yucaipa to Buy Ralphs – New York Times
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Food and Beverage
Pizza Hut Brings Back Heart-Shaped Pizza With Backstreet Boys’ Nick Carter + Howie Dorough
Pizza Hut is bringing back its iconic Heart-Shaped Pizza for Valentine’s Day — and it’s doing it with a pop-culture assist from Backstreet Boys members Nick Carter and Howie Dorough.
Announced Feb. 10, the limited-time collaboration is titled “The Shape of My Heart-Shaped Pizza,” a nod to the group’s hit “Shape of My Heart” and a neat fit for a product that’s basically made for February 14.
A Valentine’s campaign built for social (and nostalgia)
Pizza Hut says it teamed up with Carter and Dorough to create a series of social spots inspired by “Shape of My Heart.” In one featured video, the duo leans into a playful generational debate — Millennial vs. Gen Z hand-heart gestures— before settling on the one thing both sides can agree on: sharing a slice.
The timing also taps into a bigger Backstreet Boys moment. The band recently celebrated the 25th anniversary of its album Millennium and continues its “Into The Millennium” residency at SPHERE in Las Vegas, keeping the nostalgia engine running for longtime fans while pulling in younger audiences.
How to order Pizza Hut’s Heart-Shaped Pizza
The Heart-Shaped Pizza is available now through Feb. 22, with a medium one-topping option starting at $11.99.
Pizza Hut is pitching the limited-time pie as an easy win for Valentine’s Day — whether you’re planning a cozy night in, surprising someone with a low-lift dinner idea, or leaning into a solo celebration.
To learn more or place an order, Pizza Hut directs customers to: https://www.pizzahut.com/c/content/heart-shaped-pizza
Offer details (quick fine print)
- Limited-time offer
- Medium one-topping pizza
- Hand-tossed crust only
- Pizza arrives uncut
- Extra toppings/cheese cost more
- Availability, pricing, and participation may vary
What to watch for
Seasonal menu items are nothing new — but Pizza Hut’s heart-shaped pizza has the kind of built-in shareability brands chase: it’s instantly recognizable, it photographs well, and it’s tied to a calendar moment people already post about.
Adding Carter and Dorough gives the campaign a second hook: nostalgia that travels fast on social, plus a light “generational” angle that’s easy to remix in comments.
About Pizza Hut
Pizza Hut, a subsidiary of Yum! Brands, was founded in 1958 and operates nearly 20,000 restaurants across more than 110 markets and territories. The brand is known for icons like Original Pan and Original Stuffed Crustpizzas. Pizza Hut also continues to push digital ordering, with over half of transactions worldwide coming from digital orders.
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
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(Feature Impact) Coughs and sniffles don’t have to derail you for long – not with a fresh, homemade stockpot full of Sick Day Chicken Noodle Soup. Loaded with rotisserie chicken, celery and carrots, it’s sure to warm you from the inside-out as a warm, comforting meal. Plus, with eight servings, this dish can help solve dinnertime dilemmas throughout the week by storing leftovers in the refrigerator and reheating on the stove.
Warm up your winter meals with more comforting ideas available at Culinary.net.
Sick Day Chicken Noodle Soup
Recipe adapted from Tastes Better from Scratch
Prep time: 20 minutes
Cook time: 20 minutes
Servings: 8
- 1/2 tablespoon butter
- 2 ribs celery, diced
- 3-4 large carrots, diced
- 1 clove garlic, minced
- 10 cups chicken stock or broth
- 1/8 teaspoon dried rosemary
- 1/8 teaspoon dried thyme
- 1/8 teaspoon crushed red pepper flakes
- salt, to taste
- pepper, to taste
- chicken bouillon cubes (optional)
- 4 cups dry egg noodles
- 3 cups cooked rotisserie chicken
- In large stockpot over medium-high heat, saute butter, celery and carrots 3 minutes. Add garlic and cook 30 seconds.
- Add chicken stock or broth and season with rosemary, thyme and crushed red pepper. Add salt and pepper, to taste. Taste and add chicken bouillon cubes, if desired, for flavor.
- Bring to boil. Add noodles and cook until al dente. Remove from heat once noodles are tender.
- Add chicken. Taste and adjust seasoning as desired.
Photo courtesy of Shutterstock
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At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
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Last Updated on February 15, 2026 by Daily News Staff
A Medley of Garden Veggies
(Family Features) If your garden is overflowing, look no further than Thyme-Roasted Garden Veggies as a mouthwatering fall side dish. Zucchini, squash, tomato and carrot collide in this shareable dish that’s perfect for autumn get-togethers. Find main dishes to pair with these delicious roasted vegetables by visiting Culinary.net.
Thyme-Roasted Garden Veggies
Recipe courtesy of “Cookin’ Savvy” Servings: 4-6- 2 zucchinis
- 2 yellow squashes
- 2 tomatoes
- 2 carrots
- avocado oil
- 2 tablespoons thyme
- 2 tablespoons minced garlic
- salt, to taste
- pepper, to taste
- 1 cup shredded Parmesan cheese
- Heat oven or grill to 425 F.
- Cut zucchinis, squashes, tomatoes and carrots into bite-sized pieces. Place on lined baking sheet. Drizzle with avocado oil. Sprinkle with thyme and garlic then season with salt and pepper, to taste. Top with Parmesan cheese.
- Bake or grill 30 minutes until fork tender.
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
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