Foodie News
The Rise and Evolution of Alpha Beta Supermarkets: A Retail Odyssey
Last Updated on October 7, 2025 by Daily News Staff
The grocery store, a cornerstone of American daily life, has seen many transformations, and among those iconic journeys is the saga of the Alpha Beta supermarket chain. From its innovative beginnings to its eventual dissolution and absorption by larger competitors, Alpha Beta’s history mirrors much of the larger trends in retail and offers a fascinating glimpse into the evolution of grocery shopping in the Southwestern United States.
Innovative Beginnings
In 1917, brothers Albert and Hugh Gerrard pioneered a concept that would set a new standard in grocery store organization. Inspired by their earlier venture, Triangle Grocerteria, the Gerrards opened the first Alpha Beta store in Pomona, California. The store’s name was derived from its distinctive marketing strategy: organizing groceries alphabetically. This was not just a gimmick but a practical solution that aimed to simplify shopping and reduce time customers spent in the store searching for products.
This approach was revolutionary and set the Alpha Beta apart from its competitors, making the shopping experience easier and more efficient for customers of that era. The chain quickly gained popularity, expanding its footprint across California.
A Series of Transformations
Alpha Beta’s journey through the 20th century was marked by a series of sales and acquisitions that reflected the changing landscape of American retail. In 1961, the chain was purchased by American Stores, marking the beginning of a new chapter that included further expansion and experimentation.
The 1970s and 1980s saw Alpha Beta adapt to an increasing demand for one-stop shopping solutions by merging with Skaggs Drug Centers in 1979 under the American Stores umbrella, becoming Skaggs Alpha Beta and later rebranding some locations as combination food-drug stores. The introduction of products such as electronics in the 1980s at some locations, like the Cupertino store selling Atari computers and color TVs, underscored Alpha Beta’s adaptability and eagerness to meet diverse consumer needs.
Rebranding and Final Years
Despite its innovation and adaptability, Alpha Beta could not withstand the intense competition and shifting market dynamics forever. In 1994, Yucaipa Companies acquired the chain along with the Ralphs Grocery Company. A strategic move was made to consolidate and rebrand all Alpha Beta’s in Southern California to Ralphs or Food 4 Less, leading to the phasing out of the Alpha Beta name by September 1995. Meanwhile, Northern California and San Diego locations transitioned to Lucky Stores and eventually into the hands of Albertsons and Save Mart Supermarkets.
Advertising Legacy
Throughout its lifetime, Alpha Beta also made a significant impact through its advertising campaigns. Memorable television spots featured spokespersons such as Alan Hamel and even animated characters like Popeye and Bugs Bunny joined the promotional roster in later years. Their famous taglines, from “Tell a friend” to “Either you’re at Alpha Beta, or you’re not,” have left a lasting impression in the memories of many consumers.
A Legacy Remembered
Though the Alpha Beta name has vanished from storefronts, the legacy of its innovation in grocery store layout and marketing remains influential. Alpha Beta was more than just a supermarket chain; it was a testament to the power of innovative retailing concepts and adaptiveness in an ever-evolving consumer landscape. As we walk the aisles of modern supermarkets, the spirit of Alpha Beta lives on in the orderly arrangements and customer-centric approaches that many take for granted today. The story of Alpha Beta is indeed a significant chapter in the history of American retail.
Learn more about Alpha Beta
Wikipedia: https://en.wikipedia.org/wiki/Alpha_Beta
- “Oranges, Alpha Beta, Sav-on Drugs, [Coffee shop]? (4 advertisements) / Resource of Outdoor Advertising Descriptions (ROAD) / Duke Digital Repository”.
- ^ American Stores, The New York Times, September 5, 1984.
- ^ COMPANY NEWS; California Grocery Deal: Yucaipa to Buy Ralphs – New York Times
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(Feature Impact) Coughs and sniffles don’t have to derail you for long – not with a fresh, homemade stockpot full of Sick Day Chicken Noodle Soup. Loaded with rotisserie chicken, celery and carrots, it’s sure to warm you from the inside-out as a warm, comforting meal. Plus, with eight servings, this dish can help solve dinnertime dilemmas throughout the week by storing leftovers in the refrigerator and reheating on the stove.
Warm up your winter meals with more comforting ideas available at Culinary.net.
Sick Day Chicken Noodle Soup
Recipe adapted from Tastes Better from Scratch
Prep time: 20 minutes
Cook time: 20 minutes
Servings: 8
- 1/2 tablespoon butter
- 2 ribs celery, diced
- 3-4 large carrots, diced
- 1 clove garlic, minced
- 10 cups chicken stock or broth
- 1/8 teaspoon dried rosemary
- 1/8 teaspoon dried thyme
- 1/8 teaspoon crushed red pepper flakes
- salt, to taste
- pepper, to taste
- chicken bouillon cubes (optional)
- 4 cups dry egg noodles
- 3 cups cooked rotisserie chicken
- In large stockpot over medium-high heat, saute butter, celery and carrots 3 minutes. Add garlic and cook 30 seconds.
- Add chicken stock or broth and season with rosemary, thyme and crushed red pepper. Add salt and pepper, to taste. Taste and add chicken bouillon cubes, if desired, for flavor.
- Bring to boil. Add noodles and cook until al dente. Remove from heat once noodles are tender.
- Add chicken. Taste and adjust seasoning as desired.
Photo courtesy of Shutterstock
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At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
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Last Updated on February 15, 2026 by Daily News Staff
A Medley of Garden Veggies
(Family Features) If your garden is overflowing, look no further than Thyme-Roasted Garden Veggies as a mouthwatering fall side dish. Zucchini, squash, tomato and carrot collide in this shareable dish that’s perfect for autumn get-togethers. Find main dishes to pair with these delicious roasted vegetables by visiting Culinary.net.
Thyme-Roasted Garden Veggies
Recipe courtesy of “Cookin’ Savvy” Servings: 4-6- 2 zucchinis
- 2 yellow squashes
- 2 tomatoes
- 2 carrots
- avocado oil
- 2 tablespoons thyme
- 2 tablespoons minced garlic
- salt, to taste
- pepper, to taste
- 1 cup shredded Parmesan cheese
- Heat oven or grill to 425 F.
- Cut zucchinis, squashes, tomatoes and carrots into bite-sized pieces. Place on lined baking sheet. Drizzle with avocado oil. Sprinkle with thyme and garlic then season with salt and pepper, to taste. Top with Parmesan cheese.
- Bake or grill 30 minutes until fork tender.
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
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Food and Beverage
Cracker Barrel Welcomes Spring With New Dishes and the Return of Classic Comforts
Cracker Barrel’s limited-time spring menu is available now nationwide, featuring the return of the Ham Dinner, Fried Catfish, Smoky Southern Salmon, new breakfast scrambles, and a Meals for Two deal.
Cracker Barrel Old Country Store is leaning into what it does best this season: familiar, homestyle comfort—plus a few timely updates designed for spring get-togethers.
In a Feb. 10 announcement from Lebanon, Tennessee, the brand said its limited-time spring menu is now available nationwide, built around returning classics like the Ham Dinner and Fried Catfish, alongside seasonal additions including a refreshed Smoky Southern Salmon and new breakfast scrambles.
A spring menu built around “feels like home” comfort
Cracker Barrel framed the rollout around the idea that guests are looking for places that still feel warm, dependable, and familiar. The company said the spring lineup balances “craveable favorites” with “thoughtful seasonal additions,” keeping the experience rooted in the country hospitality the brand is known for.
“Spring has always been a season of coming together, and that sense of connection is at the heart of who we are,” said Thomas Yun, vice president of menu strategy and innovation at Cracker Barrel. “Our spring menu brings back the flavors guests know and love, while offering new ways to enjoy the comfort and care that make Cracker Barrel feel like home.”
Ham Dinner returns as the seasonal centerpiece
Back by popular demand, the Ham Dinner returns as the headliner of the spring menu. Cracker Barrel said the meal features sugar-cured or country ham, paired with guests’ choice of classic sides—such as Dumplins, Fried Cinnamon Apples, Hashbrown Casserole, Macaroni & Cheese, and Mashed Potatoes—plus warm buttermilk biscuits or corn muffins.
The company positioned the dish as a familiar option for spring gatherings, calling it a comfort meal that generations have grown up with.
Seafood options highlight seasonal cravings
Cracker Barrel is also leaning into a time of year when seafood tends to be top of mind, spotlighting a returning favorite and a seasonal refresh.
- Fried Catfish: Two cornmeal-fried, U.S. farm-raised catfish fillets served with tartar sauce and hushpuppies, plus a choice of two or three classic sides.
- Smoky Southern Salmon: Returning with an updated seasonal recipe featuring a smokier, more savory flavor profile. Guests can order it as an entrée, pair it with shrimp, or choose it as a salad topper.
Breakfast all day, with new scrambles and a sweet favorite
For guests who come to Cracker Barrel for breakfast at any hour, the spring menu introduces two new savory scrambles and brings back a seasonal sweet option.
- Farmhouse Scramble: Bacon, sugar ham, peppers, onions, and Colby cheese over scrambled eggs, finished with diced tomatoes and green onions and drizzled with sweet-and-spicy maple syrup.
- Garden Scramble: Roasted cremini mushrooms, spinach, peppers, onions, and pepper jack cheese over three scrambled eggs, topped with diced tomatoes and green onions.
- Strawberry Stuffed Cheesecake Pancakes: Returning as a dessert-like breakfast option for a sweet start—or finish—to a meal.
Shareables and desserts bring back nostalgia
The spring lineup also includes a new shareable starter and the return of a classic dessert.
- Hushpuppy Dippers: A new, shareable take on the hushpuppies traditionally served with Fried Catfish.
- Carrot Cake: Returning with moist layers baked with coconut, pineapple, walnuts, cinnamon, and vanilla, topped with cream cheese icing and chopped pecans.
Cracker Barrel said these additions are meant to encourage guests to slow down, connect, and enjoy the “simple pleasures” associated with the brand.
“Meals for Two” value deal continues through spring
Cracker Barrel also confirmed its value-focused “Meals for Two” deal will extend through spring. Available all day Monday through Friday, the offer includes two entrées plus a choice of a shareable starter or dessert, starting at $19.99.
According to the company, the dine-in-only promotion runs through May 3, 2026, excludes taxes and beverages, and is not valid for carryout, delivery, online purchases, or with other discounts.
Availability and where to learn more
The limited-time spring menu is available now at Cracker Barrel Old Country Store locations nationwide. For more information or to find a location, visit CrackerBarrel.com.
About Cracker Barrel
Founded in 1969 in Lebanon, Tennessee, Cracker Barrel Old Country Store, Inc. serves homestyle food and offers retail merchandise across approximately 660 company-owned locations in 43 states. The company also owns the fast-casual Maple Street Biscuit Company.
For media inquiries, Cracker Barrel provided: Media.relations@crackerbarrel.com.
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