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Consumer Corner

TIMEX BECOMES OFFICIAL TIMEKEEPER OF THE METAVERSE WITH “Race Against TimeX” CREATED IN FORTNITE

The #1 Selling Watch Brand In The US Gamifies Time
And Becomes First Watch Brand To Have A Dedicated Island In Fortnite Creative

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MIDDLEBURY, Conn., Nov. 10, 2022 /PRNewswire/ — Today Timex®, the #1 selling watch brand*, launches a unique and interactive experience that will have players ready to “Race Against TimeX” in Fortnite®, one of the most popular video games in the world. The challenge has players competing in multiple races against time – in a watch-infused virtual world where watches symbolize empowerment by providing players with additional speed and powers that give them a competitive edge.


Race Against Timex

“Timex has been a disruptor for nearly 170 years, we have history in the unexpected,” says Shari Fabiani, Sr. Vice President, Brand & Creative at Timex Group.  “As the official timekeeper of the metaverse, we’re playing with the concept of time and merging analog technology with a digital world within one of the world’s most popular multiplayer online games, Fortnite. Timex has ventured into the metaverse before and now we are going full throttle into gaming, with additional virtual, immersive experiences, and entry into web3 coming soon.”

The collaboration will be supported with a fully integrated campaign, bridging the virtual world with real life experiences, such as in-game giveaways, partnerships including gamer influencers Parker Locke, Sushi Bae, SypherPK, YouTube Star Ali-A and Gen Z style icon and Fortnite enthusiast Landon Barker.

“For me, time spent playing Fortnite is time well spent because it is one of the ways I can be with my friends without all of the superficial stuff that can get in the way of connection,” said Landon Barker. “I am excited to partner with Timex, I love their watches and Fortnite so for me this was a perfect match.”

Race Against TimeX includes 6 mini-games, each pitting players against time, with challenges including water rising, walls closing, floors breaking, players dodging sequencer waves and finding their way across a precarious path in the dark. Players can purchase power-ups, with fantastical watches transferring special powers to the players’ wrists, giving them extra speed and other abilities as they try to complete all 6 mini-games in the fastest times. 

Timex first entered the metaverse with innovative partnerships that included an official pre-show countdown partnership with Wave’s live, virtual, and interactive Justin Bieber concert and AmazeVR’s Megan Thee Stallion VR Concert Tour, “Enter The Hottieverse,” with virtual Timex watches added to the wrists of each user’s avatar using special VR hand tracking capabilities. Now in “Race Against TimeX,” Timex offers their most interactive, virtual experience to date, with more initiatives planned, further positioning Timex at the forefront of the metaverse. 


Race Against Timex

Timex teamed up with best-in-class partners to bring “Race Against TimeX” to fruition, including MetabrandsTM, a metaverse agency for brands, SuperAwesome, an Epic Games company, that assisted with digital engagement among GenZ gamers, and Beyond Creative, a leading developer of Fortnite Creative games.

To play “Race Against TimeX,” go to Fortnite, choose “Creative” mode, select “Play” and input the “Island Code.” Fortnite can be played for free on PC, PlayStation (4 and 5), Xbox One (S, X, and Series X or S), Nintendo Switch, and Android mobile devices.

Island Code: 1359-6287-8998 or for direct link: https://epicgames.com/fn/1359-6287-8998

Click HERE to view/download assets.

ABOUT TIMEX GROUP

Timex Group designs, manufactures and markets innovative timepieces around the world. Timex Group is a privately-held company headquartered in Middlebury, Connecticut with multiple operating units and over 3,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under a number of world class brands, including Timex, adidas, Furla, Gc, Guess, Missoni, Nautica, Philipp Plein, Plein Sport, Salvatore Ferragamo, Ted Baker and Versace.

Join Timex on social media: @timex

SOURCE Timex

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Consumer Corner

How High-Speed Internet Can Help Spark Community Vitality

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(Family Features) Most Americans consider high-speed internet an essential household service. Yet in rural America, an estimated 25% of the population doesn’t have access to broadband, limiting their economic growth and access to career opportunities and resources such as education and health care.

The connectivity that expanding high-speed internet availability can provide creates opportunities, and some businesses are taking that mission quite seriously. For example, over the past year and a half, Cox Communications has expanded its fiber network to reach more than 55,000 households that were previously unserved or underserved.

Measuring the impact of access to high-speed internet is an important step in expanding availability and solving the digital equity problem. The 2023 Cox Expansion Impact Survey revealed 86% of customers with service for at least one month believe the service has improved their lives.

The survey also revealed three core areas where high-speed internet is changing lives for the better:

Retaining Younger Generations
As many young adults head off to college or leave their hometowns for better job opportunities, they contribute to shrinking rural communities. However, high-speed internet access can allow younger generations to remain in their communities with prospects of remote learning and working. In fact, 70% of survey respondents 30 or younger said they are more likely to stay in their communities if they can access a high-speed connection, and three-quarters of millennials and younger said they’re open to remote working opportunities, which makes staying in their communities possible.

By staying in their communities, rather than moving to urban areas to find employment, young adults are more likely to find affordable housing and less traffic. It also means the younger generation can stay close to the communities where they grew up, where their support network, including family members and friends, are nearby.

Driving Local Economic Prosperity
High-speed internet stimulates economic growth and businesses need it to succeed. When businesses do well and grow, their successes can have a multiplier effect on the local economy as residents have more job opportunities. In fact, the majority (53%) of survey respondents – including 75% of millennials and younger – feel more optimistic about their economic and employment future with the availability of high-speed internet in their communities.

Bridging Income and Education Gaps
For families without high-speed internet access, there are significant educational challenges, such as accessing educational resources available outside of their textbooks or classrooms, especially in lower-income households. Students lacking broadband often encounter difficulties completing homework, falling behind, receiving lower grades and sometimes even failing to graduate – potentially limiting career opportunities and future prosperity.

The majority of lower-income families surveyed (7 in 10) believe high-speed internet will improve their children’s test grades, and almost 90% said it will improve their abilities to apply to colleges or vocational schools after high school graduation. In fact, the survey revealed high-speed internet is twice as likely to improve the education of children in lower-income families than higher-income ones.

To learn more about the impact broadband has on rural communities, visit coxexpansionimpact.com.

Photo courtesy of Shutterstock


SOURCE:
Cox Communications

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home improvement

Keep Up with Kitchen Trends

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(Family Features) If you’re considering a kitchen renovation, you’ve probably heard cautions about avoiding overly trendy designs that can diminish your home’s value and limit its appeal to future buyers. That’s sound advice, but many of this year’s trends are relatively neutral and have long-term staying power.

Kitchen upgrades are typically all about making practical updates to meet the needs of a family. The key to smart design is incorporating functional elements a family requires while striking a balance between style and trends that quickly become outdated.

Before you dive into a kitchen project, consider these on-trend design recommendations from the experts at Wellborn Cabinet.

Add Health-Focused Features
As the hub of nutrition, it’s no surprise wellness design features are making their way into the kitchen. Some examples include appliances with air frying or steaming features, and double ovens are appearing in more homes, making home meals for the family easier to manage. Also look for technology that simplifies meal planning and managing your pantry inventory, as well as features that regulate food storage temperatures more precisely, including during power outages.

Shift Back to Wood Stains
Painted cabinets had their moment, but the latest designs are revealing a movement back toward warm wood grains, specifically oak. As trends continue to shift toward embracing natural elements, as well as exploring diverse color palettes, cabinet manufacturers are constantly innovating to meet the demands of consumers and design professionals alike.

To elevate contemporary cabinetry design, Wellborn Cabinet introduced captivating finishes that celebrate natural materials and textures. Inspired by the highly desired white oak at a more accessible price point, Boardwalk offers a breath of fresh air, allowing the unique oak wood grain to take center stage. The striking finish of Peppermill introduces a versatile darker brown hue with a subtle gray undertone, adding depth, dimension and sophistication. If you’re not quite ready to fully embrace natural wood tones, Alabaster may be a perfect alternative; this hue provides the timeless elegance of neutral white.

Dedicate Space for Beverages
Food prep may be a mainstay in functional kitchen design, but a growing number of homeowners are calling beverages a close second with the addition of built-in coffee bars or smoothie stations and specialized storage for beer and wine. Countertop or supplementary nugget ice makers are another example of trending kitchen accessories that reinforce a growing focus on beverages for all occasions.

Go for Contemporary Cabinetry
Your kitchen’s cabinet doors play an important role in defining your design aesthetic. Consider Wellborn’s wide variety of door styles, several of which have been redesigned to support the trend toward a simpler, smaller rail that’s in favor among designers and homeowners alike. With softer, more up-to-date appearances, they feature eased profiles to produce simple, straight, clean appearances. Options like Breckenridge and Ridgebrook offer updates to the modified shaker style with a clean, modern, less clunky aesthetic. Made of quality, solid wood, they feature a reversed raised center panel to coordinate with a variety of design styles.

Embrace the Middle Ground
Kitchen islands are hardly a new design element, but an increasing number of homeowners are making them a major focus of their renovations. A kitchen trends study by Houzz revealed 42% of homeowners are opting for islands that are 7 feet long or more. That’s extra prep space, but also more room for casual seating or socializing while hosting. Also gaining popularity are double islands for double the workspace.

Skip Bland Backsplash Tile
The wall space between your countertops and upper cabinets may not amount to much, but it’s a sure place to make a style statement. This year’s designers are saying farewell to stark white subway tile backsplashes. Instead, nature- and earth-inspired tones are trending. You can still use subway tile but consider a variation from the traditional stacked design. Texture is another option for modernizing your backsplash; think handcrafted tiles or earthy textures but take care to avoid overly busy patterns.

Find more inspiration for your kitchen remodel at wellborn.com.


SOURCE:
Wellborn Cabinet

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Automotive

Hyundai 2024 Santa Fe and Kona Win Wards 10 Best Interiors & UX Award

Hyundai’s 2024 Santa Fe and Kona named winners of Wards 10 Best Interiors & UX award.

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"Hyundai 2024 Santa Fe and Kona interior"
The 2024 Kona is photographed in Baltimore, Md. on Sept. 12, 2023.

Exciting news for Hyundai enthusiasts! The 2024 Hyundai Santa Fe and 2024 Hyundai Kona have been named winners of the prestigious Wards 10 Best Interiors & UX award by WardsAuto. Making Hyundai the only manufacturer with two vehicles on the list.

The Wards 10 Best Interiors and UX competition focuses on identifying driver interfaces that are user-friendly, navigation systems that are easy to program, and smartphone integration that allows for safe access to various features while on the road. This award evaluates the overall quality and comfort of the vehicles’ interiors, as well as the user-friendliness of driver-assist technologies.

This isn’t the first time Hyundai has been recognized by WardsAuto. Last year, the Hyundai Palisade took home an award, cementing the brand’s commitment to creating innovative and desirable vehicle experiences.

The 2024 Hyundai Kona stands out for its dual 12.3-inch panoramic display screens, offering a versatile interior that is both visually appealing and technologically advanced. With a price point of $35,000, the Kona provides great value for its modernist aesthetic and abundance of features.

The 3-row Santa Fe, on the other hand, impresses with its spacious interior, perfect for urban and outdoor activities. The Calligraphy grade’s ivory and olive-green geometric interior sets a new standard for vehicle interior design, revolutionizing the industry.

Wards judge, Christie Schweinsberg, praises both vehicles for their exceptional features and value. The Kona’s affordability makes it an accessible choice for many, while the Santa Fe’s thoughtful additions such as a drawer for second-row passengers and a UV-C sterilization tray for phones further elevate its appeal.

The evaluations for the 2024 Wards 10 Best Interiors & UX competition took place during winter and early spring, giving judges ample time to experience the vehicles in their daily driving routines. Metrics such as design and aesthetics, comfort, materials, connectivity, and infotainment are taken into consideration, along with advanced driver-assist system content and overall value.

To celebrate the achievement, the 2024 Wards 10 Best Interiors & UX awards ceremony will take place on June 6, 2024, during the AutoTech: Detroit Conference. This event promises to be a showcase of innovation and excellence in the automotive industry.

Hyundai continues to listen to its customers and push the boundaries of vehicle design and technology. With these awards, the brand proves its commitment to providing innovative, intuitive, and desirable vehicle experiences.

So if you’re in the market for a Hyundai, the 2024 Santa Fe and Kona should be at the top of your list. Not only do they offer exceptional interiors and user experiences, but they also represent the cutting-edge innovations that Hyundai stands for.

About Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company’s Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America (in development in Georgia), and several cutting-edge R&D facilities. These operations, combined with those of Hyundai’s 835 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a recent economic impact report. For more information, visit www.hyundainews.com.

Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok

To access additional content about cars and related topics, please explore the Automotive category on STM Daily News. https://stmdailynews.com/category/consumer-corner/automotive/

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