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Consumer Corner

TIMEX BECOMES OFFICIAL TIMEKEEPER OF THE METAVERSE WITH “Race Against TimeX” CREATED IN FORTNITE

Today Timex®, the #1 selling watch brand*, launches a unique and interactive experience that will have players ready to “Race Against TimeX” in Fortnite®, one of the most popular video games in the world.

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The #1 Selling Watch Brand In The US Gamifies Time

And Becomes First Watch Brand To Have A Dedicated Island In Fortnite Creative

MIDDLEBURY, Conn. /PRNewswire/ — Today Timex®, the #1 selling watch brand*, launches a unique and interactive experience that will have players ready to “Race Against TimeX” in Fortnite®, one of the most popular video games in the world. The challenge has players competing in multiple races against time – in a watch-infused virtual world where watches symbolize empowerment by providing players with additional speed and powers that give them a competitive edge.

“Timex has been a disruptor for nearly 170 years, we have history in the unexpected,” says Shari Fabiani, Sr. Vice President, Brand & Creative at Timex Group.  “As the official timekeeper of the metaverse, we’re playing with the concept of time and merging analog technology with a digital world within one of the world’s most popular multiplayer online games, Fortnite. Timex has ventured into the metaverse before and now we are going full throttle into gaming, with additional virtual, immersive experiences, and entry into web3 coming soon.”

The collaboration will be supported with a fully integrated campaign, bridging the virtual world with real life experiences, such as in-game giveaways, partnerships including gamer influencers Parker Locke, Sushi Bae, SypherPK, YouTube Star Ali-A and Gen Z style icon and Fortnite enthusiast Landon Barker.

“For me, time spent playing Fortnite is time well spent because it is one of the ways I can be with my friends without all of the superficial stuff that can get in the way of connection,” said Landon Barker. “I am excited to partner with Timex, I love their watches and Fortnite so for me this was a perfect match.”

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Race Against TimeX includes 6 mini-games, each pitting players against time, with challenges including water rising, walls closing, floors breaking, players dodging sequencer waves and finding their way across a precarious path in the dark. Players can purchase power-ups, with fantastical watches transferring special powers to the players’ wrists, giving them extra speed and other abilities as they try to complete all 6 mini-games in the fastest times. 

Race Against Timex

Timex first entered the metaverse with innovative partnerships that included an official pre-show countdown partnership with Wave’s live, virtual, and interactive Justin Bieber concert and AmazeVR’s Megan Thee Stallion VR Concert Tour, “Enter The Hottieverse,” with virtual Timex watches added to the wrists of each user’s avatar using special VR hand tracking capabilities. Now in “Race Against TimeX,” Timex offers their most interactive, virtual experience to date, with more initiatives planned, further positioning Timex at the forefront of the metaverse. 

Timex teamed up with best-in-class partners to bring “Race Against TimeX” to fruition, including MetabrandsTM, a metaverse agency for brands, SuperAwesome, an Epic Games company, that assisted with digital engagement among GenZ gamers, and Beyond Creative, a leading developer of Fortnite Creative games.

To play “Race Against TimeX,” go to Fortnite, choose “Creative” mode, select “Play” and input the “Island Code.” Fortnite can be played for free on PC, PlayStation (4 and 5), Xbox One (S, X, and Series X or S), Nintendo Switch, and Android mobile devices.

Island Code: 1359-6287-8998 or for direct link: https://epicgames.com/fn/1359-6287-8998

SOURCE Timex

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Consumer Corner

Introducing the New WH950NB from Edifier

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Wireless Noise-Cancelling Over Ear Headphones Featuring “Hi-Res Audio” and “Hi-Res Audio Wireless” Certification plus LDAC Codec and Advanced 4-Mic ENC for The Best Voice and Audio Clarity.

RICHMOND, BC /PRNewswire/ — Edifier, the forward-thinking audio-technology brand, have announced the release of a brand new wireless over-ear headphone, the WH950NB, which continues the brand’s outstanding record for manufacturing affordable but premium quality audio products.

The WH950NB is equipped with intelligent active noise cancellation algorithms that remove surrounding noise. There are two active noise cancellations that meet everyone’s needs. Furthermore, user’s can choose between ambient sound or wind reduction in different scenarios to create the ideal environment.

Edifier WH950NB Wireless Noise Cancellation Over-Ear Headphones, LDAC codec with Hi-Res Audio & Hi-Res Wireless certification.

The WH950NB is certified to both “Hi-Res Audio” and “Hi-Res Audio Wireless” standards with LDAC certification. The headphones have been expertly tuned by Edifier’s world class audio team to deliver professional studio grade sound. The headset reaches a frequency response of 40kHz and output high quality audio quality. Whether it’s listening to music, audiobooks/podcasts, gaming, using for conference calls or travel, the Edifier WH950NB provides exceptional levels of control and audio as users utilize a selection of highly competitive features.

The WH950NB uses four built in microphones to ensure clear voice calls. These microphones are integrated with the audio signal processor to direct your voice, reduce irritating background noise and suppress wind noise which adds an extra layer of crystal-clear quality to the conversations that matter most – a real bonus when making important calls “on the move” or in a busy office environment. When listening to music, or immersed in a thrilling action-packed game, audio is rich and powerful with a boosted bass depth.

The headset has a 40mm composite titanium film driver that delivers exceptional sound. It accurately presents natural and balanced audio for all music genres.

The latest Bluetooth 5.3 allows you to switch from one device to another. You can multi-task while watching a movie on your laptop then moving to answering a call. Also included are Music-, Game- and Theatre-mode. Music mode has the best setting for enjoying your favorite playlists. Game Mode has an ultra-low latency of 80ms, allowing you to experience smoother, faster, more immersive gameplay. Theatre mode is a combination of surround sound features and professionally tuned EQ that’s made for watching movies or videos anywhere, anytime.

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The Edifier WH950NB has a fast-charging time of 10 minutes giving up to 7 hours of charge – this is better than most comparable headphones in this product range in the market. A full charge of 1.5 hours gives up to 55 hours of audio or you can enjoy up to 34 hours of playback time with ANC. These are the perfect choice for commuters or travelers who don’t need to keep worrying about whether they need to plug in and recharge.

Stylishly designed with a brushed, stainless-steel headband encompassing PVD and durable protein leather, the WH950NB are hard wearing yet very comfortable to wear. The earpads have memory foam pads to ensure a pleasurable listening experience. The WH950NB is foldable and can easily be carried in a backpack or briefcase.

Price & Availability:

Currently, the WH950NB is available in black for $179.99 on Amazon.com. White model will also be available soon.

About Edifier:

Edifier specializes in the design and manufacture of premium audio solutions that showcase technological innovation and design excellence. Founded in 1996 and headquartered in Beijing, China, Edifier delivers outstanding sound experience through a wide range of audio systems for personal entertainment and professional use. Renowned for its award-winning design philosophy, expertise and innovation in acoustic technology, and superior manufacturing standards, Edifier is one of today’s leading innovators of audio electronics.  

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More information about Edifier is available online at www.edifier.com

SOURCE Edifier

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Automotive

Nissan increases customer convenience with SignatureFLEX lease

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Program offers lessees a streamlined option to purchase additional miles online or via mobile app

NASHVILLE, Tenn. – Nissan Motor Acceptance Company (NMAC) announced today it is offering a new leasing option that provides more convenient, flexible lease terms for its customers. SignatureFLEX provides drivers the opportunity to easily add miles during their lease contract if they are approaching or may exceed their mileage limit – providing flexibility for those who drive lower miles annually and helping avoid potential penalties at lease turn-in.

The program reflects changing consumer driving habits and an increased proportion of lower-mileage lease contracts for NMAC customers, offering flexibility for lessees who are driving less. Leases with 10,000-mile limits now account for the majority of new NMAC originations, compared to 12,000-miles previously.

“Our data clearly shows that Nissan customers are choosing lower mileage limits for their leases, so we’re providing a more convenient, more flexible way for them to manage their needs,” said Jim DeTrude, vice president, NMAC Sales & Marketing. “SignatureFLEX allows drivers to pay for only the mileage that they plan to use, while having peace of mind they can conveniently buy more miles if their driving habits change.”

Customers can purchase additional mileage at any time during their lease. Vehicles with compatible connected car technology will provide automatic, personalized notifications to drivers about their current and projected lease mileage. Additional miles can be purchased through the NMAC web portal or mobile app.

SignatureFLEX is available on all Nissan lease terms and mileage limits, including Nissan’s recently introduced ultra-low-mileage, 5,000-mile/36-month term. Following a limited launch with select models in late 2022, the SignatureFLEX option is now offered on all vehicles across the Nissan lineup, including the all-new, all-electric 2023 Ariya crossover. Additional program details are available on the NMAC web portal.

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For more information about our products, services and commitment to sustainable mobility, visit nissanusa.com. You can also follow us on FacebookInstagramTwitter and LinkedIn and see all our latest videos on YouTube.

Source: Nissan

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Consumer Corner

Leading Livestream Shopping Retailer QVC Collaborates with Tori Spelling and Jennie Garth on Home Décor Line

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The Exclusive BFF Collection by Jennie Garth and Tori Spelling Launches on all QVC Apps Beginning January 26

WEST CHESTER, Pa. /PRNewswire/ — QVC®, the premier home décor retailer and leader in video commerce and multiplatform shopping, today exclusively launches The BFF Collection by Jennie Garth and Tori Spelling. Created with an approach of ‘where style meets function,’ the collection features curated home décor items meant to take the work out of home decorating and help beautify and transform homes. Exclusive to QVC, Jennie and Tori’s home collection is now available for purchase on QVC.com, with Jennie and Tori making their live on-air debut on QVC January 26 at 8 p.m. EST and on all QVC digital streaming platforms. QVC is part of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP).

Photo Credit: @elizabethmessina

“QVC specializes in effortless yet sophisticated home accents and décor, all at affordable prices. The BFF Collection with Jennie and Tori is an excellent addition to our roster of expert and celebrity brands in the home category,” said Karl Schroeder, VP and GMM of Home Merchandising, QVC. “QVC’s powerful live video commerce platform is the perfect place for Jennie and Tori to share the story behind their passion for home décor and how they worked with our in-house Design, Development, and Global Sourcing team to create these exclusive pieces.”

Best known for starring in the iconic TV show “Beverly Hills 90210,” Jennie Garth and Tori Spelling bring you The BFF Collection. Their elevated designs are both functional and stylish and will liven up any room in your home, making the collection luxurious yet accessible.

With a Beverly Hills-inspired energy and color palette, The BFF Collection presents a fresh spin on home décor and textiles. The debut collection will feature 11 home décor finds, including functional entertainment carts, storage ottomans, everyday trunks, apothecary jars, etched glass canisters, illuminated hurricanes, decorative pillows and throw blankets. Textiles featured throughout the product line include geode, marble and acrylic accents. The collection will range in price from $49 to $242.

“Our 35-year friendship was our inspiration for most of the pieces in the collection. During the design process with QVC, we reflected on all our joyful and happy memories together and designed pieces that we would want to use in our own homes,” said Jennie Garth. Tori Spelling added, “collaborating with QVC allowed Jennie and I to share the stories behind our creation of each piece. We cannot wait for the world to see how much love was poured into this collection – we are so proud and excited for it to come to life.”

For more information, visit QVC.com and search “The BFF Collection.” Get social with Tori and Jennie @torispelling and @jenniegarth to learn more about their long-storied friendship and journey to creating The BFF Collection, exclusively for QVC.

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About QVC 

QVC® is a world leader in video commerce (“vCommerce”), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms.  QVC empowers shoppers with knowledge and shares insights in a lively and engaging way.  QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and connects shoppers to interesting personalities, engaging stories and award-winning customer service.  Based in West Chester, Pa., and founded in 1986, QVC has retail operations in the U.S., the U.K., Germany, Japan and Italy.  Worldwide, QVC reaches more than 200 million homes via 12 TV channels, which are widely available on cable/satellite TV, free over-the-air TV, and digital livestreaming TV.  The retailer also reaches millions of customers via its QVC+ and HSN+ streaming experience, websites, mobile apps and social pages.  To learn more, visit corporate.qvc.com, follow @QVC on FacebookInstagram or Twitter, or follow QVC on PinterestYouTube or LinkedIn.   

Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) is a Fortune 500 company that includes the Qurate Retail GroupSM portfolio of brands as well as other minority interests and green energy investments.  Qurate Retail Group is the largest player in vCommerce and comprises seven leading retail brands – QVC, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® – all dedicated to providing a more human way to shop. For more information, visit qurateretailgroup.com, follow @QurateRetailGrp on FacebookInstagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.  QVC and Q are registered service marks of ER Marks, Inc.

SOURCE QVC, Inc.

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