ATLANTA, GEORGIA, UNITED STATES /EINPresswire.com/ — As the business world stands on the precipice of 2024, marketing industry expert, Mellissah Smith, forecasts a seismic shift in the competitive landscape due to the overuse and misuse of generic AI in marketing.

The pivotal new year, marked by the emergence of a stark competitive gap caused by a one-size-fits-all approach provided by many AI platforms, heralds a call to action for businesses worldwide that are being led by over-use of AI for content and strategy without bespoke data analysis and benchmarking.

AI is a productivity tool. It’s a tool to do fast analysis. Without using AI tools that integrate with your tech stack, it is a one-size-fits all, and something not to be relied upon.”
— Mellissah Smith

“In the race to embrace AI, the market is inadvertently veering towards a divide that will separate the leaders from the laggards,” says Mellissah Smith, the founder behind Robotic Marketer, a world-first AI powered marketing strategy technology platform. “2024 will witness the dawn of an AI divide where businesses that recognize and act upon the need for personalized, data driven AI strategies will gain a distinct competitive edge. Those continuing down the path of generic AI solutions will find themselves outpaced and outmanoeuvred by companies that are using their available data and content personalization to connect with customers. This isn’t just a minor shift; it’s a critical juncture that will significantly impact the competitive landscape in 2024 and the years that follow.”

Mellissah Smith, with her three decades of marketing experience, states, “2024 isn’t just another year; it’s 12-months since Open AI’s ChatGPT changed the way everyday people thought about AI and only 6 months since many companies have realized that they can’t afford not to get on the bandwagon of AI. However, the overuse of generic AI has reached its zenith, and this has been largely due to people not knowing how AI is developed and how it will best suit their company needs. AI is now intricately woven into the fabric of each business’s unique narrative, so it’s time to create some maturity in its use.”

Smith addresses the critical shortfall in current AI applications: “The market is inundated with tools that offer a one-dimensional view, leading to strategies that are as broad as they are bland. Our commitment at Robotic Marketer is to transcend this norm and as a company that has been in the market since 2017, we have been able to create the labyrinth of machine learning. We’re introducing an AI that doesn’t just analyze but understands, interprets, and develops strategies with a level of precision and personalization previously unimagined.”

Robotic Marketer’s innovation sets a new precedent in both the marketing and consulting industries. “We’re not just creating another marketing tool; we’re creating a AI platform that becomes the heart of your marketing strategy. It’s about developing a dynamic, intuitive understanding of your business goals, market nuances and customer dynamics,” Smith states.

As businesses prepare to navigate the complexities of 2024, Smith underscores the imperative for a strategic renaissance. “The future is not about broad strokes but about the detail and depth that creates relevance.”

“The economy will dictate how many businesses navigate 2024, which requires for those companies most effected by a downturn to automate tasks where possible. Scaling marketing efforts is possible with AI, particularly if you have the right marketing strategy in place, but must come with personalization.”

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About Robotic Marketer:
Founded by the visionary and “Innovator of the Year” recipient, Mellissah Smith, Robotic Marketer is at the vanguard of the next generation of AI-driven marketing strategy development. Committed to innovation, personalization, and strategic acumen, Robotic Marketer is empowering businesses worldwide to navigate the future of marketing with unparalleled precision and insight. Working with brands such as SAP, Oracle, Mitel and Atlassian through channel programs, and 1000’s of companies globally, the company has firmly established its position as the leading AI marketing strategy tool that develops, manages, executes and reports on marketing strategy performance. The platform integrates with social media, Google, competitor insights, GPT-4, and popular email marketing, CRM, marketing automation and advertising tools. The company is expanding globally through marketing agencies using the platform as a productivity tool with inbuilt benchmarking and industry best practice. www.roboticmarketer.com

Contact:
Mellissah Smith
Robotic Marketer
info@roboticmarketer.com
www.roboticmarketer.com

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AI marketing strategy technology platform Robotic Marketer

Source: Robotic Marketer

CHICAGO and SUNNYVALE, Calif. /PRNewswire/ — McDonald’s Corporation and Google today announced plans for a new multi-year, global partnership to connect Google Cloud technology across thousands of its restaurants worldwide. This partnership is a significant step for McDonald’s in advancing its restaurant technology platform to become the most sophisticated and productive in the industry. McDonald’s plans to leverage a wide range of Google Cloud’s hardware, data, and AI technologies to implement innovation faster and create even better experiences for its customers, restaurant teams, and employees.  

“We see tremendous opportunity for growth in our digital business and our partnership with Google Cloud allows us to capitalize on this by leveraging our size and scale to build capabilities and implement solutions at unmatched speeds,” said Brian Rice, McDonald’s Executive Vice President and Global Chief Information Officer. “Connecting our restaurants worldwide to millions of datapoints across our digital ecosystem means tools get sharper, models get smarter, restaurants become easier to operate, and most importantly, the overall experience for our customers and crew gets even better.” 

As part of this partnership, McDonald’s will roll out significant advancements to its restaurant and customer platforms – from its popular mobile app that serves as the gateway for its 150 million member-strong and quickly expanding loyalty program, to its thousands of self-service kiosks in restaurants worldwide. With a consistent approach, McDonald’s expects to deploy innovations with much greater speed and agility. McDonald’s will use edge computing from Google Cloud to power these new platforms, bringing information storage and high powered computing into individual restaurants. 

Google Distributed Cloud, a combined hardware and software offering, is planned to be deployed to thousands of McDonald’s restaurants so they can leverage both cloud-based software applications and their own software and AI solutions locally on-site, as needed. With Google Cloud edge computing capabilities, McDonald’s will be able to draw new insights into how equipment is performing, enact solutions that reduce business disruptions, and diminish complexity for crew so restaurant teams can focus on delivering amazing hospitality to customers. McDonald’s will be the largest global foodservice retailer to use Google Distributed Cloud’s new capabilities, with plans for thousands of restaurants to begin receiving their hardware and software upgrades next year.  

Through this new partnership, a dedicated Google Cloud team in Chicago will work in close proximity to McDonald’s global innovation center, known as Speedee Labs. Together, they’ll focus on applying generative AI across a number of key business priorities to power exciting new experiences for crew and customers, with McDonald’s unmatched convenience and value.  

“Through this wide-ranging partnership, Google Cloud will help McDonald’s seize on new opportunities to transform its business and customer experiences, empowering restaurants worldwide with the latest technologies for near-term impact,” said Thomas Kurian, Google Cloud’s Chief Executive Officer. “Pairing the iconic brand, size and scale of McDonald’s with Google Cloud’s deep history in AI and technology innovation will redefine how this industry works and what people expect when they dine out.” 

About Google Cloud 
Google Cloud accelerates every organization’s ability to digitally transform its business and industry. We deliver enterprise-grade solutions that leverage Google’s cutting-edge technology, and tools that help developers build more sustainably. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems. 

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About McDonald’s 
McDonald’s is the world’s leading global foodservice retailer with over 40,000 locations in over 100 countries. Approximately 95% of McDonald’s restaurants worldwide are owned and operated by independent local business owners.

SOURCE Google Cloud

SAN FRANCISCO /PRNewswire/ — Today, Humane Inc fully unveils Ai Pin: the first wearable device and software platform built to harness the full power of artificial intelligence (AI). Ai Pin marks a new beginning for personal consumer technology, offering users the ability to take AI with them everywhere in an entirely new, conversational and screenless form factor. Ai Pin will be available to order in the US from November 16th, starting at $699 for the complete system.

Reimagining interaction
Ai Pin redefines how we interact with AI. Speak to it naturally, use the intuitive touchpad, hold up objects, use gestures, or interact via the pioneering Laser Ink Display projected onto your palm. The unique, screenless user interface is designed to blend into the background, while bringing the power of AI to you in multi-modal and seamless ways.

Seamless integration
Ai Pin effortlessly integrates into your daily routine and elevates your interactions with the world around you.

Designed to handle the simple and the complex, Ai Mic supercharges search and quickly finds and contextualizes what you’re looking for. AI-powered messaging can craft messages in your tone of voice, while the Catch Me Up function sorts through the noise of your inbox. New AI-driven music experiences come to life through a partnership with TIDAL* and the AI-powered photographer helps you capture and recall important memories.

Among a growing list of capabilities, Ai Pin can also act as your foreign language interpreter and support your nutrition goals by identifying food using computer vision. As the device and platform evolves with future updates, so do the possibilities it unlocks.

Cosmos: An all-new operating system for the AI era
Cosmos is Humane’s operating system for the AI era, blending intelligent technologies with intuitive interaction and advanced security. An entirely new AI software framework, the Ai Bus, brings Ai Pin to life and removes the need to download, manage, or launch apps. Instead, it quickly understands what you need, connecting you to the right AI experience or service instantly.

Perpetual power – and style
Ai Pin comes in three color options – Eclipse, Equinox, and Lunar – and boasts a unique two-piece design, consisting of the main computer and a battery booster. These are connected magnetically and power wirelessly through clothing and apparel, enabling you to wear Ai Pin in a variety of ways. With its perpetual power system, users can hot swap the battery booster on-the-go, ensuring uninterrupted usage and all-day battery life.

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Packed with cutting-edge technology
Despite its compact size, Ai Pin is a powerhouse of new technology. It runs on a Snapdragon®™ processor with a dedicated Qualcomm® AI Engine, enabling the fast and reliable performance needed for AI interactions. Ai Pin is equipped with an ultra-wide RGB camera, depth sensor and motion sensors, allowing the device to see the world as you see it. A unique, personic speaker creates a bubble of sound, offering both intimacy and volume as needed, while Ai Pin can also pair with headphones via Bluetooth.

Privacy at its core
Privacy and transparency are paramount with Ai Pin. The device only activates upon user engagement and does not employ ‘wake words’, ensuring it is not always listening or recording. Ai Pin features a prominent Trust Light which indicates when any sensors are active, which is managed via a dedicated privacy chip. If compromised, Ai Pin will shut down and require professional service from Humane.

Centralized control with Humane.center
To manage and access your data, including photos, videos, and notes, Ai Pin connects to Humane.center. This platform serves as a central hub for your device, ensuring a streamlined interaction from setup to daily use. Upon purchasing Ai Pin, users are invited to onboard via a privacy-protected portal, allowing the device to tailor its services to individual preferences.

Unique collaborations
Humane’s unique collaborations with Microsoft and OpenAI give Ai Pin access to some of the world’s most powerful AI models and platforms and set the foundation for new capabilities to be added as the technology evolves. Ai Pin is a standalone device and does not need to be paired with a smartphone or other companion device. To provide wireless service for Ai Pin, Humane is launching its own MVNO (mobile virtual network operator) connected by its exclusive U.S. partner, T-Mobile.

Pricing and comprehensive subscription plan
Ai Pin is available starting at $699 for the complete system. This includes the device, two battery boosters, a charge pad, a charge case, a cable and an adapter. For $24 per month, the Humane Subscription includes a dedicated cell phone number for your Ai Pin and unlimited talk, text, and data. This subscription also comes with cloud storage and full access to Humane’s growing suite of Ai-powered services with no limits on the number of queries you can pose.

The device for an AI-powered future
Humane is committed to building a future where AI seamlessly integrates into every aspect of our lives and enhances our daily experiences. The launch of Ai Pin marks the beginning of this journey and the start of an exciting new chapter in AI-powered, personal technology.

Imran Chaudhri and Bethany Bongiorno, Co-Founders, Humane: Ai Pin is the embodiment of our vision to integrate AI into the fabric of daily life, enhancing our capabilities without overshadowing our humanity. We are proud to finally unveil what we and the team at Humane have been working on for the past four years. For us, Ai Pin is just the beginning.

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Sam Altman, CEO, OpenAI: We believe in a future where artificial intelligence amplifies human potential, and Humane shares this vision. We’re proud to be partnering with them to harness AI and redefine how we interact with technology — and the world.

Eric Boyd, CVP AI Platform, Microsoft: Our collaboration with Humane embodies Azure’s dedication to empowering transformative ideas. Humane’s innovative approach to technology aligns perfectly with our mission to enable and support game-changing solutions.

John Saw, EVP and Chief Technology Officer, T-Mobile: At T-Mobile we work to be the best in the world at connecting customers to their world, and this Ai Pin is a huge step towards a more connected, AI-informed future. We are thrilled that our network is enabling this new Ai-first experience that Humane is building.

Jeffrey Torrance, Senior Vice President & General Manager, Connected Smart Systems Qualcomm Technologies, Inc.: Our journey with Humane reflects our commitment to pioneering technologies that redefine the boundaries of innovation. Snapdragon powers devices that are intuitively woven into the fabric of daily life. Our collaboration with Humane exemplifies a shared dedication of bringing AI with you everywhere through intelligent, superior computing.

Jesse Dorogusker, CEO, TIDAL: At TIDAL we want to raise the bar of listening experiences for fans and are delighted to be the first music platform to integrate with Humane’s Ai Pin. We’ve partnered with Humane to introduce a seamless way for fans to engage with music wherever they are. Customers can use their Ai pin to play music based on their context, and find the right TIDAL tracks to enhance the moment.

About Humane:
Founded by Imran Chaudhri and Bethany Bongiorno in 2019, Humane is creating the technologies and platforms for the intelligence age. Their first product, the Humane Ai Pin, enables the consumer to take the power of AI with them everywhere. They have partnered with Microsoft, OpenAI, Qualcomm Technologies, Inc., and T-Mobile in their mission to deliver the next era of personal mobile computing, which will be one driven by AI. For more information, please visit: hu.ma.ne

Qualcomm and Snapdragon are trademarks or registered trademarks of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.

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*TIDAL use requires a HiFi subscription.

Humane Press Contact: Ella Geraerdts – Erlam & Co (ella@erlam.co)

SOURCE Humane Inc.