Entertainment
What Amazon MGM’s creative control over the James Bond film franchise means for the future of 007
Daniel Craig portrayed James Bond from 2006 to 2021. As Amazon MGM gains control over the franchise, fans speculate on the future direction, potential “woke” storylines, and whether a unified Bond universe akin to Marvel will emerge, involving diverse media.
Colin Burnett, Washington University in St. Louis
James Bond was front and center at the 2025 Academy Awards – and in a somewhat curious way.
In a musical number, Lisa of Blackpink, Doja Cat and Raye sang the Bond theme songs “Live and Let Die,” “Diamonds Are Forever” and “Skyfall,” respectively. No Bond films had been nominated for an award, and none of these singers has a connection to the Bond franchise, though they did all recently collaborate on the single “Born Again.”
The strange exercise felt less like a celebration and more like a big flashing question mark for a screen icon whose future has never felt more uncertain.
Since the shocking news dropped on Feb. 20, 2025, that Jeff Bezos’ Amazon MGM Studios would assume creative control over the James Bond film franchise, commentators and fans have wondered why.
Why would the Broccoli family, which has long held the rights to Bond movies through their company, EON, cede control of the film series to a tech partner they’ve been at odds with?
Two possibilities have emerged.
First, EON’s Michael G. Wilson and Barbara Broccoli, the stepson and daughter of legendary EON producer Albert R. “Cubby” Broccoli, may have reached a point of creative exhaustion. There could be something to this theory. According to Puck’s Matthew Belloni, the 83-year-old Wilson and 64-year-old Broccoli were having difficulty figuring out their next step after 2021’s “No Time to Die.”
A second reason could be Amazon’s impatience with EON. In December 2024, The Wall Street Journal reported that Barbara Broccoli balked when Amazon Studios executive Jennifer Salke proposed several Bond spinoff projects, including a Bond series with a female lead, for Prime Video. Perhaps frustrated with the stalemate, Amazon may have made Wilson and Broccoli an offer they couldn’t refuse to get them out of the way and get production of Bond content rolling.
The speculation is certainly intriguing. But a more central question shouldn’t be overlooked: the “what.”
What, precisely, has Amazon MGM acquired? And what can it actually do with the Bond story?
Breaking down the Bond rights
In my research on the 007 franchise, I’ve discovered that this property has never been a traditional film series.
Long before “Star Wars” launched in 1976 and the Marvel Cinematic Universe launched in 2008, Bond relied on a range of mediums to tell its story.
The Bond franchise began in 1953, not with a film but with a novel, Ian Fleming’s “Casino Royale.” One year later, “Casino Royale” was adapted for American TV as a live anthology show. Four years after that, in 1958, a popular Bond comic strip made its debut.
It was only in 1962, with “Dr. No,” starring Sean Connery, that the now-iconic film series began.
Since then, James Bond has been spun off into a children’s animated show, choose-your-own-adventure books, a “Young Bond” novel series, video games, a reality show, radio dramas and more.
Here’s what’s crucial: With its new deal, Amazon MGM has a controlling stake only in the rights that EON holds. EON has licensed the right to produce future films and TV shows from Fleming since 1961. EON secured worldwide merchandising rights in 1964 and production rights to video games in the early 1990s.
Other 007 media – the literary, comic and audio series – are managed by the Fleming Estate and Ian Fleming Publications.
The James Bond media franchise is what I call a shared rights and licensing network.
No one company controls all of the Bond rights, and no one company produces all of Bond media. Though this arrangement is a complicated one, the sharing and licensing of rights has allowed Bond to emerge as a lucrative and fecund product line. According to my calculations, it now boasts over 330 original stories in 72 years of media production.
In other words, Bond is much more than the 25 films released by EON.
James Bond’s many lives
Until now, rights sharing and licensing have ensured that the Bond franchise remains creatively distinct from “Star Wars” and Marvel.
The companies that produce these series – LucasFilm and Marvel Studios – are owned by The Walt Disney Company. With their rights pooled under one corporate entity that also oversees all production, “Star Wars” and Marvel have been able to drive toward high levels of creative consistency and unity among their stories. Across films, TV, comics and video games, “Star Wars” and Marvel aspire to what media specialists call “transmedia storytelling.”
By sharing rights, the Bond franchise has arrived at a very different type of storytelling, one that fragments the story and multiplies the James Bonds to be experienced across distinct media. The effect isn’t transmedia storytelling, or even a Marvel-style multiverse. In Bond, characters can’t cross over to alternate realities and meet other versions of themselves.
James Bond exists in many different worlds and leads many different lives.
To name a few: There’s the Bond of Fleming’s 1950s and 1960s novels, who loses his first love, Vesper Lynd, and hunts down her killers, who are members of SMERSH, the assassination arm of Soviet intelligence agencies. Fleming’s Bond also lives on in the novels of Kingsley Amis and John Gardner, which were published in the 1970s and 1980s.
There’s EON’s silver screen Bond, who, from 1962 to 2002, never falls in love with Vesper, but loses his wife, Tracy di Vicenzo, to the crime syndicate SPECTRE and remains scarred by the loss. And in the modern era, there’s the Bond who appears in author Samantha Weinberg’s “Moneypenny Diaries.” Published from 2005 to 2008, the series depicts a version of Bond who has retired to a small Scottish isle with his lover, MI6’s Miss Moneypenny.
The effect of Bond’s shared structure is what I dub “threaded storytelling.” The novels present various versions of Bond’s life, at different points in history. The film series creates two of its own. The comic series offers yet more lives of 007.
Each version of Bond runs alongside the others in the market, focusing on a Bond character who exists only within his unique story world. This gives fans an unpredictable, ever-expanding canon of stories to follow and even compare, like one grand spot-the-difference game in time.
Where next for Bond?
The deal between Amazon MGM and EON awaits regulatory approval in the U.S. and U.K.
If it goes through, Amazon MGM will have a strong property on its hands. Over the decades, EON has reinforced certain elements to the character and the story: James Bond is a debonair hitman. MI6 chief M gives him high-stakes missions. MI6 armorer Q fits him with the latest gadgets. And Bond lives large, enjoying beautiful women, fine dining, Savile Row fashions and Omega timepieces.
Amazon MGM is unlikely to tinker with these Bondian elements. They’re also likely to preserve the movies’ “Bond formula” – the gun barrel visual that kicks off each film, elaborately designed credit sequences, film-specific theme songs, and the closing title card that reads, “James Bond Will Return.”
Yet some fans fear that Amazon MGM will develop “woke” storylines. Others foresee the product being diluted with countless streaming spinoff series.
To me, the more intriguing possibility is whether Amazon will try to create a more unified Bond universe, akin to the Marvel Cinematic Universe. Yes, the Fleming Estate will continue to manage the novels, comics and radio. But with creative control over EON’s rights, Amazon MGM could, in theory, develop an elaborate transmedia strategy never before explored in this franchise.
A relaunched film series, perhaps serving as Amazon MGM’s “mothership,” would feed into satellite series in video games and streaming shows. These games and shows, in turn, would tie into and expand the universe of the films.
Were that to happen, the Bond franchise would truly enter a new phase and risk losing much of the creative flexibility it’s possessed in the past.
Colin Burnett, Associate Professor of Film and Media Studies, Washington University in St. Louis
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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Exploring Life Beyond the Court: Hot Mike’s Charming Chat with Joseph R. Gannascoli on “People of Pickleball”
Welcome back, pickleball enthusiasts! 🎉 In this week’s episode of the People of Pickleball podcast, our charismatic host Mike Sleeves is joined by the multi-talented Joseph R. Gannascoli, best known for his unforgettable role as Vito Spatafore on HBO’s iconic series, The Sopranos. Together, they dive into the fascinating intersections of Joseph’s life—from Hollywood to the pickleball courts—uncovering his journey, challenges, and triumphs along the way.
From Hollywood to Pickleball Courts
Joseph recounts his athletic beginnings in Brooklyn, sharing how a chance encounter with pickleball rekindled his love for sports. Discover how he went from paddleball to pickleball, and how the sport has become a powerful force in his life. With great enthusiasm, he opens up about losing 100 pounds and how this transformation has reshaped not just his game but his entire lifestyle.
Navigating Challenges and Celebrating Wins
The conversation then delves into the physical demands of pickleball, as Joseph shares his candid experiences with injuries and the unexpected intensity of the game. His journey emphasizes resilience and growth, proving that challenges are just stepping stones to success. The importance of community and networking within the pickleball world shines through, making for an inspiring dialogue.
A Culinary Touch and Vodka Ventures
As a chef and entrepreneur, Joseph also discusses his culinary ventures, including his exclusive vodka brand, Rocco Vodka. Learn how he blends his passions for cooking and quality spirits, bringing creativity and flavor to every aspect of his life.
What’s Next for Joseph?
As the episode wraps up, Joseph teases exciting upcoming projects, including a unique theater performance in Boca Raton that intertwines elements of The Sopranos with his personal stories. His infectious enthusiasm for storytelling will leave you inspired to explore your own passions.
Don’t Miss Out!
Join us for this insightful and entertaining episode, filled with laughter, wisdom, and a deep appreciation for the spirit of reinvention. Whether you’re a long-time fan of The Sopranos, a pickleball newbie, or seeking inspiration in your own life, this episode has something for you!
👉 Make sure to like, subscribe, and hit the notification bell to stay updated with more episodes of People of Pickleball.
Until next time, keep your paddles up and your spirits high! 🏓✨
PeopleOfPickleball #JosephGannascoli #Pickleball #Podcast #TheSopranos #Inspiration #Community #CulinaryAdventure
Follow Joseph Gannascoli:
Rocco Vodka: https://rocavaka.com
Instagram: @josephr.gannascoli
Sopranos themed parties
Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game.
Looking for an entertainment experience that transcends the ordinary? Look no further than STM Daily News Blog’s vibrant Entertainment section. Immerse yourself in the captivating world of indie films, streaming and podcasts, movie reviews, music, expos, venues, and theme and amusement parks. Discover hidden cinematic gems, binge-worthy series and addictive podcasts, gain insights into the latest releases with our movie reviews, explore the latest trends in music, dive into the vibrant atmosphere of expos, and embark on thrilling adventures in breathtaking venues and theme parks. Join us at STM Entertainment and let your entertainment journey begin! https://stmdailynews.com/category/entertainment/
and let your entertainment journey begin!
STM Daily News is a vibrant news blog dedicated to sharing the brighter side of human experiences. Emphasizing positive, uplifting stories, the site focuses on delivering inspiring, informative, and well-researched content. With a commitment to accurate, fair, and responsible journalism, STM Daily News aims to foster a community of readers passionate about positive change and engaged in meaningful conversations. Join the movement and explore stories that celebrate the positive impacts shaping our world.
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Entertainment
KOCCA Brings the Future of Entertainment to SXSW 2025 – AI, XR, and K-Content Innovation Take Center Stage
AUSTIN, Texas, March 5, 2025 /PRNewswire/ — At SXSW 2025, the Korea Creative Content Agency (KOCCA) is set to showcase the next frontier of entertainment and technology, bringing 12 cutting-edge Korean companies to Austin. From AI-powered media to immersive experiences in XR and the metaverse, KOCCA Pavilion will be the hub for the latest innovations reshaping global content trends.
KOCCA will host three major events at SXSW 2025:
KOCCA Pavilion (March 9-12, Booth No. 1007, Austin Convention Center, Hall 3) – Experience firsthand how AI, virtual humans, immersive art, and game-tech are redefining storytelling and audience engagement.
KOCCA NEXT STAGE (March 10, 10 AM, Hall 4) – Industry leaders discuss the convergence of AI and entertainment, the rise of digital humans, and the future of interactive storytelling.
K-Content Night (March 10, 6-9 PM, Parlor & Yard, Downtown Austin) – An exclusive networking event where investors, creators, and tech pioneers connect over K-content’s impact on the global entertainment landscape.
Meet the Innovators at KOCCA Pavilion
Twelve visionary companies will present game-changing solutions in AI-driven media, metaverse experiences, immersive art, and next-gen music & gaming solutions. These companies include DATUMO, BRUSH Theatre, BEAM Studio, ShiningLab, Cuz Global, KAI, Minimap, GiiOii Immersive Studio, apoc, Stela, Neutune, and Gaudio Lab.
Visitors can expect to engage with groundbreaking advancements such as AI-generated storytelling, virtual human interactions, and next-gen music tech that is redefining how audiences consume content worldwide.
KOCCA NEXT STAGE – The Future of AI in Entertainment (March 10, 10 AM, Hall 4)
Beyond the exhibition, KOCCA will host NEXT STAGE, a must-attend panel exploring how AI, XR, and emerging tech are revolutionizing content creation and audience experiences. Featuring industry experts Michael Hwang (DATUMO), Youngbeom Jeong (BEAM Studio), Ellie Lee (apoc), and Sylvia Yang (BRUSH Theatre), this session will dive into the challenges and opportunities of integrating AI in storytelling and the lessons global industries can learn from Korea’s rapid innovation.
K-Content Night – Where Business Meets Creativity (March 10, 6-9 PM, Parlor & Yard, Austin)
KOCCA’s K-Content Night is an exclusive gathering that brings together investors, startups, and industry leaders to explore how Korean content is shaping the next wave of entertainment. Attendees will enjoy a high-impact networking session, speed pitches from innovative startups, and exclusive insights into one of the fastest-growing creative industries in the world.
This is more than just a networking event—it’s an opportunity to connect with visionaries redefining the future of media and entertainment.
Register Now:
KOCCA Pavilion: https://m.site.naver.com/1BCHG
KOCCA NEXT STAGE: https://forms.gle/ZGedEyUEAjxKsH4X8
K-Content Night: https://www.eventbrite.com/e/k-content-night-2025-sxsw-free-dinner-drinks-tickets-1238084777899?aff=oddtdtcreator
Join KOCCA at SXSW 2025 and witness the future of entertainment unfold.
SOURCE KOCCA
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expo
Exciting Collaboration: Ketone Labs & Blue Pacific Flavors Unite to Transform Functional Beverages at Expo West 2025!
PRNewswire
March 4-7, 2025, marks a momentous occasion in the world of innovation at Expo West, and we’re thrilled to share the exciting news about the strategic partnership between two pioneers: Ketone Labs and Blue Pacific Flavors. This collaboration aims to revolutionize the functional beverage landscape with the introduction of goBHB®-powered drinks, combining science-backed formulation with mouthwatering flavors.
What’s Buzzing at Expo West?
Set in the vibrant city of Anaheim, California, Expo West 2025 is the place to be for industry professionals and health enthusiasts alike. Visitors can look forward to an exclusive sneak peek at groundbreaking non-stimulant energy beverages that harness the power of goBHB®. These innovative drinks stand out by delivering clean, sustained energy without the jitters associated with caffeine or taurine.
The Power of goBHB®: Fueling a Healthier Future
At the core of this partnership is goBHB®, a game-changing innovation that promises to uplift our daily wellness routines. Here’s a breakdown of what makes these beverages stand out:
- Brain Health: The cognitive benefits of goBHB® are remarkable! It enhances mental clarity and focus, making it perfect for those long workdays or study sessions.
- Gut Health: With specially designed formulations that support the microbiome, these beverages are as much about feeling good on the inside as they are about revitalizing your energy levels.
- Metabolic Energy: goBHB® serves as a rapid source of fuel, enabling endurance and performance, whether you’re hitting the gym or navigating a busy day.
Meet Our Innovators
Industry veterans Donald F. Wilkes, CEO of Blue Pacific Flavors, and Rob C. Rogers, Founder of Ketone Labs, are enthusiastic about this partnership and the future it holds. With Donald’s extensive experience in flavor science and beverage formulation and Rob’s commitment to pushing the boundaries of metabolic health, this collaboration is set to redefine expectations.
“In my 40+ years in the industry, I have never seen a technology as transformative as goBHB®,” Wilkes stated. “It’s a game-changer in metabolic health, offering a science-backed, clean-energy solution that fits today’s functional beverage landscape.”
Echoing this sentiment, Rob C. Rogers shared, “goBHB® is revolutionizing the industry, and our partnership with Blue Pacific Flavors is pivotal in unlocking its full potential.”
Tantalizing Taste Meets Cutting-Edge Science
One of the most exciting aspects of this partnership is the introduction of several unique and innovative flavored products, all developed by Blue Pacific Flavors. The day is coming when functional health drinks aren’t just good for you—they’ll taste fantastic too!
Will you be attending Expo West 2025? Be sure to visit Booth #4373 for a chance to sample these extraordinary beverages and see firsthand how goBHB® can integrate into your lifestyle. Attendees will have the opportunity to engage with the experts behind these innovations and learn more about the intersection of delicious flavor and health-conscious formulation.
Join Us on This Journey!
As we embark on this exciting journey in functional nutrition, we invite you to stay connected and follow along. Together, Ketone Labs and Blue Pacific Flavors are committed to delivering the next generation of delicious, effective, and innovative products tailored to modern consumer needs.
Let’s Change the Way We Think About Nutrition
Join us at Expo West 2025, and be part of the exciting new wave of functional beverages that promote brain health, gut health, and metabolic energy without compromising on flavor. The future of wellness awaits—let’s explore it together! 🥤✨
For more updates, follow us on our social media channels and explore the fascinating world of goBHB® and its incredible potential! See you in Anaheim!
STM Daily News is a vibrant news blog dedicated to sharing the brighter side of human experiences. Emphasizing positive, uplifting stories, the site focuses on delivering inspiring, informative, and well-researched content. With a commitment to accurate, fair, and responsible journalism, STM Daily News aims to foster a community of readers passionate about positive change and engaged in meaningful conversations. Join the movement and explore stories that celebrate the positive impacts shaping our world.
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