Senior Pickleball Report
WILSON SPORTING GOODS CELEBRATES 45TH ANNIVERSARY OF US OPEN PARTNERSHIP WITH EXCLUSIVE PRODUCT AND EXPERIENCES
CHICAGO, Aug. 24, 2023 /PRNewswire/ — Wilson Sporting Goods Co. today announces its programming around the US Open, including exclusive product drops, athlete appearances, local givebacks and more.
“With so many notable relationships across the sports landscape, Wilson is truly the ball for all regardless of sport,” says Jason Collins, Global General Manager of Wilson Racquet Sports. “One of Wilson’s most iconic official ball partnerships is with the US Open. We are so proud of our 45 years in Flushing Meadows and look forward to continuing this great tradition in 2023.”
During New York’s marquee tennis event, the leading racquet sports brand will offer a wide range of new products in-store, online and at its pop-up on the grounds at the US Open. Wilson will offer its latest US Open collection of rackets and accessories, as well as “Noir,” a limited-edition drop inspired by the classic black and white Film Noir era – available in Blade V8, Pro Staff V14, Ultra V4 and Clash V2.
In apparel, Wilson’s latest sportswear drop will feature on-and-off-the-court looks for men and women, in colorways inspired by the best of NYC tennis – tennis ball yellow, classic navy and field green. Wilson will also have an exclusive assortment of commemorative US Open graphic tees, and a limited-edition Billie Jean King tee, celebrating the 50th anniversary of the Battle of the Sexes and equal prize money.
Top styles from the latest sportswear drop include:
“It’s been an amazing experience working with the Wilson team to influence the designs of my gear from head-to-toe, for each match,” says Marta Kostyuk. “I can’t wait to take the court in New York, with my new, favorite ‘tennis ball’ yellow dress that is hard to miss!”
The brand’s vision to create a better world through sport will also be paramount during the US Open. Wilson will take part in US Open Fan Week, gifting 10,000 junior rackets to local youth throughout the week and during Arthur Ashe Kids Day on Sat., Aug. 26. Wilson’s programming will also include an elevated experience for 50 under-served children, featuring a tennis clinic with Madison Keys and a variety of youth-focused activities around the USTA Billie Jean King National Tennis Center.
Sports fans can join in Wilson’s celebration by participating in its “Win with Wilson” social activation. Participants can Play and Hunt for opportunities to win tickets, products and more around NYC in the days leading up to the main draw. For more information and official rules, please visit Wilson.com and follow @WilsonTennis and @Wilson on social.
About Wilson
Chicago, USA-based Wilson Sporting Goods Co., part of Amer Sports Group, is the world’s leading manufacturer of high-performance sports equipment, apparel, footwear and accessories. The Company brings more than a century of innovation, history and heritage across many sports including Racquet Sports, Baseball, Softball, Football, Basketball, Volleyball, Soccer and Golf.
In Racquet Sports, Wilson is a global leader in tennis, padel, racquetball, badminton and pickleball. The brand also offers Wilson Sportswear inclusive of lifestyle and performance apparel for all to live like an athlete. Leveraging player insights to create products that push equipment and apparel innovation into new territories, Wilson empowers athletes at every level to perform at their best. Visit www.wilson.com for more information.
About Amer Sports Group
Amer Sports is a global group of sports and outdoor brands including Arc’teryx, Salomon, Wilson, Peak Performance, Atomic, and more. Loved and trusted by millions, our brands empower people from courts to slopes, from cities to mountains, and everywhere in between. With more than 10,000 employees globally, Amer Sports exists to elevate the world through sport and to inspire people to lead better, healthier lives. For more information, visit www.amersports.com.
SOURCE Wilson Sporting Goods
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Senior Pickleball Report
What Pro Pickleball Could Learn From Senior Pro Players and Organizations
In the bustling world of professional pickleball, the spotlight often shines on major organizations like the Professional Pickleball Association (PPA), Major League Pickleball (MLP), and the Association of Pickleball Professionals (APP). While these entities focus largely on showcasing young, vibrant talent, there’s a wealth of wisdom to be drawn from the more understated realms of the National Pickleball League (NPL) and the Senior Pro Tour, where seasoned athletes continue to impress.
Longevity in the Sport
Senior pro players offer invaluable insights into maintaining a lasting athletic career. Their expertise in injury prevention, recovery, and adaptive play provide a blueprint for career longevity that younger pros can emulate.
- Training and Conditioning: Senior pros have honed methods to maintain agility and endurance, lessons that can enhance training regimes for younger athletes.
- Injury Management: With a focus on alternative fitness and healing practices like yoga and nutrition, senior players offer models for managing stress injuries effectively.
Focus on Community and Inclusivity
The NPL and Senior Pro Tour are bastions of community spirit and inclusivity, setting a standard that mainstream organizations could embrace.
- Amateur Involvement: By integrating a strong sense of community involvement into competitions, they make the sport accessible to various age groups and skill levels, enhancing the spirit of events hosted by PPA and APP.
- Multigenerational Appeal: Highlighting pickleball’s charm across demographics, senior tours set a precedent for inclusive and family-friendly events.
Mentorship and Knowledge Transfer
Senior pros excel in mentorship, sharing not just technical skills but also mental fortitude.
- Formal Mentorship Programs: Establishing mentoring relationships can foster well-rounded players through strategic advice and supportive, intergenerational learning.
- Player Development: Insights into resilience and adaptability from seniors can aid younger pros in navigating high-pressure scenarios.
Marketing and Brand Longevity
By focusing on forming enduring relationships with brands and sponsors, senior tours illustrate a path for sustainable partnerships.
- Broadening Sponsorship Opportunities: Targeting brands that appeal across generations opens new revenue channels, with wellness-focused brands being a natural fit.
- Sustained Engagement: Marketing pickleball as a lifelong sport invites a wider audience and participant base.
Balanced Scheduling and Player Well-being
The senior circuits often factor player wellness into event scheduling, a practice that pro tours could emulate to avoid player burnout.
- Player-Centric Schedules: Adopting flexible schedules could enhance performance levels by ensuring athletes receive adequate rest.
- Rest and Recovery Focus: Encouraging recovery periods and prioritizing mental health support helps maintain peak conditions for competition.
By drawing lessons from senior pro players and their organizations, professional pickleball can cultivate a more enduring, inclusive, and community-focused environment while ensuring the long-term success of its athletes.
Want more Pickleball News and Information?
Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/
https://sleeves-spr-people-of-pickleball.castos.com
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Senior Pickleball Report
Meet Kim Kesner: Get Ready for an Exciting Episode of People of Pickleball Podcast!
Pickleball fans, tune in to a new podcast episode featuring Kim Kesner. Discover her journey, achievements, and insights on the evolving pickleball scene.
Hey, pickleball enthusiasts! Get ready for a thrilling new episode of the “People of Pickleball” podcast, where host Mike “Sleeves” Sliwa sits down with the incredible Kim Kesner from the National Pickleball League’s Kansas City Stingers. This episode promises an engaging mix of athletic journey insights, strategic discussions, and personal stories that will inspire every pickleball lover out there.
Meet Kim Kesner
Kim Kesner is not your average pickleball player. Hailing from Denver, Colorado, she boasts a rich history of athletic accomplishments. From college volleyball and softball to becoming a pivotal player in the pickleball world, Kim’s sporting history provides a unique perspective on the game. She’s known for her never-give-up attitude on the court, whether she’s playing singles or doubles.
Achievements and Accolades
In 2023 alone, Kim has clinched 3 gold medals, 3 silver, and 1 bronze medal. Her prowess on the court earned her a 4th place finish at the US Open in the women’s division and a commendable 5th place in mixed doubles at Nationals. Last year, she bagged the prestigious APP Most Improved Player award and made waves with her highly viewed match against Anna Leigh Waters.
The Personal Side of Kim
Beyond pickleball, Kim wears many hats. She’s a dedicated chiropractor and acupuncturist who owns a practice in Denver with her husband, Chad Kesner. The duo is also proud parents to their son, Cole, a rising star in chemical and biomedical engineering and a college football player at South Dakota School of Mines. When not on the court or at her clinic, Kim loves engaging in outdoor activities like dirt biking, snowmobiling, and hiking. Her passion for helping others also sees her treating Lou Gehrig’s disease patients in her free time.
Podcast Highlights
In this episode, listeners can expect an insightful conversation as Mike Sliwa delves into Kim’s entry into pickleball, her thoughts on the evolving game, and the significance of being part of a 50+ professional league. Kim shares her reflections on the rapid growth of pickleball, changes in game tactics, and the joy of playing alongside legends like her Stingers partner, Jen Dawson.
Whether you’re a seasoned player or new to the game, this podcast episode is a treasure trove of strategies, personal anecdotes, and professional growth tips. It’s a celebration of the vibrant community and dynamic spirit that defines pickleball.
Be sure to tune in to “People of Pickleball” to catch all the action and inspiration. This episode with Kim Kesner is not one to miss!
Kim Kesner
https://www.onixpickleball.com
IG:@kimberlykesner
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Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/
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Sports
The Future of Tennis: Tennis Social AI Launches First-of-its-Kind Simulators
Tennis Social AI announces its V1 Tennis Simulator, set for production by 2025, offering an engaging, AI-powered, social, and gamified tennis experience for all skill levels.
NEW YORK, Sept. 18, 2024 /PRNewswire/ — Tennis Social AI, a trailblazing developer of immersive tennis simulators, is excited to announce the completion of its V1 Tennis Simulator, which is slated for full-scale production and installation by early 2025. This innovative technology transforms how tennis is played and enjoyed, making it more accessible, engaging, and social.
Tennis Social AI
As tennis faces challenges in boosting participation, while competing with the rising popularity of pickleball and padel, Tennis Social AI offers an innovative approach by blending computer vision, AI-powered training, and interactive video games. According to Novak Djokovic, “Tennis at the club level is endangered, and innovation is necessary to keep the sport alive.”
Tennis Social AI’s simulator is designed to cater to players of all skill levels, allowing beginners and seasoned players alike to enjoy a gamified tennis experience. The simulator’s customizable video games and training modules provide an opportunity for users to socialize while improving their fitness and technique. Much like golf simulators have brought new players into the sport, this technology has the potential to draw more people to tennis through its innovative approach to socialization and gamification.
CEO of Tennis Social AI, Tyler Kelly, stated, “Our mission has been to lower the barrier of entry for the sport by creating a version of tennis that maintains the core mechanics of the traditional game, while still making the experience fun and social for friends and families. Our simulators are sized to fit in almost any environment, so now tennis can compete in locations where it traditionally could not.”
Pre-sale fulfillment is underway, with installations expected to begin in early 2025. Tennis Social AI is leading the way to a future where tennis is more than just a game—it’s a social experience.
For more information on brand opportunities and pre-sales, contact: Steven McClendon at steven@tennissocial.ai or visit https://tennissocial.ai/
SOURCE Tennis Social AI
Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/
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