fbpx
Connect with us

Senior Pickleball Report

WILSON SPORTING GOODS CELEBRATES 45TH ANNIVERSARY OF US OPEN PARTNERSHIP WITH EXCLUSIVE PRODUCT AND EXPERIENCES

Published

on


CHICAGO, Aug. 24, 2023 /PRNewswire/ — Wilson Sporting Goods Co. today announces its programming around the US Open, including exclusive product drops, athlete appearances, local givebacks and more.

“With so many notable relationships across the sports landscape, Wilson is truly the ball for all regardless of sport,” says Jason Collins, Global General Manager of Wilson Racquet Sports. “One of Wilson’s most iconic official ball partnerships is with the US Open. We are so proud of our 45 years in Flushing Meadows and look forward to continuing this great tradition in 2023.”

During New York’s marquee tennis event, the leading racquet sports brand will offer a wide range of new products in-store, online and at its pop-up on the grounds at the US Open. Wilson will offer its latest US Open collection of rackets and accessories, as well as “Noir,” a limited-edition drop inspired by the classic black and white Film Noir era – available in Blade V8, Pro Staff V14, Ultra V4 and Clash V2.

In apparel, Wilson’s latest sportswear drop will feature on-and-off-the-court looks for men and women, in colorways inspired by the best of NYC tennis – tennis ball yellow, classic navy and field green. Wilson will also have an exclusive assortment of commemorative US Open graphic tees, and a limited-edition Billie Jean King tee, celebrating the 50th anniversary of the Battle of the Sexes and equal prize money.

Top styles from the latest sportswear drop include:

Men’s Items:Women’s Items:
Everyday Performance T-ShirtUnmatched Tennis Dress
Tournament ShortSkirty Short
All Day Tennis ShortAce Seamless Bra Top
Millenium CrewneckMidtown Tennis Dress

“It’s been an amazing experience working with the Wilson team to influence the designs of my gear from head-to-toe, for each match,” says Marta Kostyuk. “I can’t wait to take the court in New York, with my new, favorite ‘tennis ball’ yellow dress that is hard to miss!”

The brand’s vision to create a better world through sport will also be paramount during the US Open. Wilson will take part in US Open Fan Week, gifting 10,000 junior rackets to local youth throughout the week and during Arthur Ashe Kids Day on Sat., Aug. 26. Wilson’s programming will also include an elevated experience for 50 under-served children, featuring a tennis clinic with Madison Keys and a variety of youth-focused activities around the USTA Billie Jean King National Tennis Center.

Sports fans can join in Wilson’s celebration by participating in its “Win with Wilson” social activation. Participants can Play and Hunt for opportunities to win tickets, products and more around NYC in the days leading up to the main draw. For more information and official rules, please visit Wilson.com and follow @WilsonTennis and @Wilson on social.

About Wilson  

Chicago, USA-based Wilson Sporting Goods Co., part of Amer Sports Group, is the world’s leading manufacturer of high-performance sports equipment, apparel, footwear and accessories. The Company brings more than a century of innovation, history and heritage across many sports including Racquet Sports, Baseball, Softball, Football, Basketball, Volleyball, Soccer and Golf. 

In Racquet Sports, Wilson is a global leader in tennis, padel, racquetball, badminton and pickleball. The brand also offers Wilson Sportswear inclusive of lifestyle and performance apparel for all to live like an athlete. Leveraging player insights to create products that push equipment and apparel innovation into new territories, Wilson empowers athletes at every level to perform at their best. Visit www.wilson.com for more information. 

About Amer Sports Group 

Amer Sports is a global group of sports and outdoor brands including Arc’teryx, Salomon, Wilson, Peak Performance, Atomic, and more. Loved and trusted by millions, our brands empower people from courts to slopes, from cities to mountains, and everywhere in between. With more than 10,000 employees globally, Amer Sports exists to elevate the world through sport and to inspire people to lead better, healthier lives. For more information, visit www.amersports.com.  

SOURCE Wilson Sporting Goods

News

Pickleball Kingdom: Conquering the World, One Court at a Time

Pickleball Kingdom sets its sights on global dominance, partnering with Franchise India Group to expand into the Middle East. #PickleballPower

Published

on


In 2024, the world of sports was on the cusp of witnessing a new era unfold. Pickleball, regarded as the fastest-growing sport in America, was set to take the global stage with Pickleball Kingdom at the helm. Breaking new ground, the premier indoor pickleball facility announced a groundbreaking partnership with Franchise India Group, paving the way for its expansion into the Middle East.

"Photo: A group of enthusiastic pickleball players in action at Pickleball Kingdom indoor facility."
Pickleball Kingdom in Arizona

The Global Ambition:
Ace Rodrigues, the Founder and CEO of Pickleball Kingdom, couldn’t contain his enthusiasm about this international expansion. His longstanding vision of taking the sport to a worldwide audience was finally becoming a reality. With 140 locations already in queue across the United States, the deal with Franchise India Group would double that number almost overnight.

A Strategic Partnership:
Franchise India Group Chairman, Gaurav Marya, shared in the excitement about partnering with Pickleball Kingdom. Recognizing the sport’s immense popularity and exponential growth, he hailed Pickleball Kingdom as the leader of the movement. Together, they would spearhead the international expansion of pickleball, promising to revolutionize the sport as we know it.

Franchise Opportunities:
Franchise India Group wasted no time in accepting applications from interested parties seeking to become franchisees of Pickleball Kingdom. They sought experienced entrepreneurs who understood the value of being pioneers in this global movement. With key stakeholders established for each territory, Pickleball Kingdom’s expansion would be well-supported.

Explosive Growth:
Pickleball had experienced an impressive growth rate of over 224% in the past three years, resulting in an astounding 36.5 million players in the United States alone. However, the demand for courts had outpaced supply. This is where Pickleball Kingdom’s franchise model created a winning solution. Their climate-controlled indoor facilities not only provided courts but also offered lessons, leagues, tournaments, parties, team-building events, and refreshments.

Strategic Expansion Plans:
Rob Streett, COO of Pickleball Kingdom, highlighted the strategic importance of partnering with Franchise India Group. The collaboration marked only the initial phase of the brand’s expansion plan, focusing on establishing a strong presence in the Middle East. This strategic move would ensure that the sport’s popularity and impact would be maximized in this new region.

Ambitions and Dreams:
Filled with enthusiasm and ambition, Ace Rodrigues declared that the time had come for pickleball to conquer the international stage. The goal was to establish a presence in every country within five years. As he looked ahead, he eagerly anticipated a world where the words “Welcome to the Kingdom!” would be uttered in every language spoken around the globe.


The stage was set, and the world was about to witness the rise of pickleball to unprecedented heights. With Pickleball Kingdom leading the charge and supported by a strategic partnership with Franchise India Group, pickleball was poised to become the first global powerhouse in the sport. From a grassroots phenomenon to an international sensation, pickleball has truly become the sport of choice for millions worldwide. The journey ahead promised excitement, growth, and the universal language of friendly competition: pickleball.

Continue Reading

pickleball and sports exclusive

Pickleball Kingdom Coming to Canada

Published

on

ONTARIO, Canada, April 17, 2024 /PRNewswire/ — Pickleball Kingdom, the largest indoor pickleball franchise in the world continues its massive global expansion by coming to Canada. The United States based company confirmed its commitment to opening clubs in Canada, starting immediately with multiple clubs in Ontario.

Founder and CEO of Pickleball Kingdom, Ace Rodrigues, stated, “Canada gave us hockey and what a blessing that’s been. We’re excited to return the favor and export the fastest growing sport in the world, pickleball, to our neighbors in the north.”


Currently, Pickleball Kingdom has 140+ clubs built or being built out in the United States.  Additionally, early this week, the company announced its agreement with Franchise India Group to open clubs in Dubai, India, and Abu Dhabi, with the rest of the UAE to follow.

The Pickleball Kingdom experience extends beyond just courts. Members and visitors can participate in a variety of activities, including lessons, leagues, tournaments, and open play sessions. On-site refreshments fuel friendly competition, while a dedicated mobile app allows for easy court reservations and even captures video highlights for players to relive their favorite on-court moments.

COO of Pickleball Kingdom, Rob Streett, added, “Canada is such a beautiful country, but its weather is not ideal to play pickleball outdoors. We’re looking forward to offering Canadians a chance to learn and play the fastest growing sport in the world all year round.  Especially with their families.”

Pickleball Kingdom is now accepting inquiries from interested parties to get involved with the movement. They are seeking seasoned businesspeople who value the advantage that comes with being a first market mover. Those who desire to have a conversation with Pickleball Kingdom should submit their request through their website: www.pickleballkingdom.com/franchise.

Pickleball has seen a growth rate of over 224% over the last three years, resulting in an estimated 36.5M pickleball players in the United States alone. And remarkably, 45% of them say they plan on playing more pickleball over the next year, according to YouGov.

David Haynie, CPO of Pickleball Kingdom, commented, “Universally, the biggest complaint against pickleball is that there aren’t enough courts to meet the demand to play. Once our clubs are built throughout Canada, we will not only meet the existing needs but create an introductory path into this great sport for people who don’t currently play.”  

CEO Ace Rodrigues concluded, “We’ve had people from Canada visit Pickleball Kingdom ever since we’ve opened. And we have more than a few ‘snowbirds’ as members who are Canadian residents. This overwhelming demand expedited the decision to open up the country. Soon there will be Pickleball Kingdoms all over Canada!”

SOURCE Pickleball Kingdom

Continue Reading

pickleball and sports exclusive

PickleRage Expands Reach, Bringing the Thrill of Indoor Pickleball to Jacksonville

Published

on


JACKSONVILLE, Fla. /PRNewswire/ — PickleRage, a premier indoor pickleball club franchisor, announced its plans to open another corporate-operated club location in Jacksonville, Florida. The 30,209-square-foot club will give the community access to a state-of-the-art indoor facility where they can play pickleball year-round. PickleRage’s expansion into Jacksonville signifies another milestone in its ongoing mission to bring the joy of playing the game of pickleball to communities nationwide.

PickleRage’s Newest Corporate-Operated Club Coming to Jacksonville, Florida.

Located at Avenues Walk near I-95, I-295, and Philips Highway, PickleRage at Avenues Walk is set to redefine the local pickleball scene with its cutting-edge smart courts and premium amenities. With its plan to feature 9 joint-friendly CushionX courts, superior visibility and lighting, and perfect year-round temperature and humidity, the club promises unparalleled playing conditions for pickleball players of all ages and skill levels.

“We’re thrilled to expand our footprint in Jacksonville and introduce PickleRage to this vibrant community,” said Chris Daiss, vp of real estate and construction. “With our advanced facilities and commitment to excellence, we aim to become the go-to destination for pickleball enthusiasts of all levels.”

More than just a pickleball club, PickleRage at Avenues Walk aims to foster a lively community hub. The club will give players of all skill levels the opportunity to connect while improving their gameplay through lessons, tournaments, and leagues. Alongside its top-tier programming, PickleRage at Avenues Walk will feature a court-side lounge where players can unwind and socialize post-game.

Strategically situated alongside prominent retailers including Walmart, Dollar Tree, and Haverty’s at Philips Highway & Southside Blvd, the club benefits from high visibility and accessibility. It is adjacent to the 372-unit Bainbridge Avenues Walk multifamily project and lies in close proximity to the Avenues Mall.

PickleRage is one of America’s fastest growing indoor pickleball franchisors that gives novice & advanced players alike a place to play and connect. With world-class social, tournament, and instructional programing, you can see why pickleball players across the US are calling PickleRage clubs “Pickle-rageous!” With more than 500 locations planned over the next 5 years, PickleRage is set to take the pickleball-world by storm. For more information, visit: www.picklerage.com

SOURCE PickleRage

Continue Reading

Trending