Young food entrepreneurs are changing the face of rural America
Visit just about any downtown on a weekend and you will likely happen upon a farmers market. Or, you might grab lunch from a food truck outside a local brewpub or winery. Very likely, there is a community-shared kitchen or food entrepreneur incubator initiative behind the scenes to support this growing foodie ecosystem. As rural America gains younger residents, and grows more diverse and increasingly digitally connected, these dynamics are driving a renaissance in craft foods. One food entrepreneur incubator, Hope & Main Kitchen, operates out of a school that sat vacant for over 10 years in the small Rhode Island town of Warren. Its business incubation program, with over 300 graduates to date, gives food and beverage entrepreneurs a way to test, scale and develop their products before investing in their own facilities. Its markets also give entrepreneurs a place to test their products on the public and buyers for stores, while providing the community with local goods. Food has been central to culture, community and social connections for millennia. But food channels, social media food influencers and craft brews have paved the way for a renaissance of regional beverage and food industry startups across America. In my work in agriculture economics, I see connections between this boom in food and agriculture innovation and the inflow of young residents who are helping revitalize rural America and reinvigorate its Main Streets.
Why entrepreneurs are embracing rural life
An analysis of 2023 U.S. Census Bureau data found that more people have been moving to small towns and rural counties in recent years, and that the bulk of that population growth is driven by 25- to 44-year-olds. This represents a stark contrast to the 2000s, when 90% of the growth for younger demographics was concentrated in the largest metro areas. The COVID-19 pandemic and the shift to remote work options it created, along with rising housing prices, were catalysts for the change, but other interesting dynamics may also be at play. One is social connectedness. Sociologists have long believed that the community fabric of rural America contributes to economic efficiency, productive business activity, growth of communities and population health. Maps show that rural areas of the U.S. with higher social capital – those with strong networks and relationships among residents – are some of the strongest draws for younger households today. Another important dynamic for both rural communities and their new young residents is entrepreneurship, including food entrepreneurship. Rural food startups may be leveraging the social capital aligned with the legacy of agriculture in rural America, resulting in a renewed interest in craft and local foods. This includes a renaissance in foods made with local ingredients or linked to regional cultures and tastes. According to data from the National Agricultural Statistics Service, U.S. local sales of edible farm products increased 33% from 2017 to 2022, reaching $14.2 billion.
The new ‘AgriCulture’
A 2020 study I was involved in, led by agriculture economist Sarah Low, found a positive relationship between the availability of farm-based local and organic foods and complementary food startups. The study termed this new dynamic “AgriCulture.” We found a tendency for these dynamics to occur in areas with higher natural amenities, such as hiking trails and streams, along with transportation and broadband infrastructure attractive to digital natives. The same dynamic drawing young people to the outdoors offers digital natives a way to experience far-reaching regions of the country and, in some cases, move there. A thriving food and beverage scene can be a pull for those who want to live in a vibrant community, or the new settlers and their diverse tastes may be what get food entrepreneurs started. Many urban necessities, such as shopping, can be done online, but eating and food shopping are local daily necessities.
Governments can help rural food havens thrive
When my colleagues and I talk to community leaders interested in attracting new industries and young families, or who seek to build community through revitalized downtowns and public spaces, the topic of food commonly arises. We encourage them to think about ways they can help draw food entrepreneurs: Can they increase local growers’ and producers’ access to food markets? Would creating shared kitchens help support food trucks and small businesses? Does their area have a local advantage, such as a seashore, hiking trails or cultural heritage, that they can market in connection with local food?The farm store at Harley Farm Goat Dairy in Pescadero, Calif., draws people headed for hiking trails or the coast in the Santa Cruz Mountains.Smith Collection/Gado/Getty Images Several federal, state and local economic development programs are framing strategies to bolster any momentum occurring at the crossroads of rural, social connections, resiliency, food and entrepreneurship. For example, a recent study from a collaboration of shared kitchen experts found that there were over 600 shared-use food facilities across the U.S. in 2020, and over 20% were in rural areas. In a survey of owners, the report found that 50% of respondents identified assisting early-growth businesses as their primary goal. The USDA Regional Food Business Centers, one of which I am fortunate to co-lead, have been bolstering the networking and technical assistance to support these types of rural food economy efforts. Many rural counties are still facing shrinking workforces, commonly because of lagging legacy industries with declining employment, such as mining. However, recent data and studies suggest that in rural areas with strong social capital, community support and outdoor opportunities, younger populations are growing, and their food interests are helping boost rural economies. Dawn Thilmany, Professor of Agricultural Economics, Colorado State University This article is republished from The Conversation under a Creative Commons license. Read the original article.
National Muffin Day has a way of sneaking up on us—one minute it’s a normal Friday, the next you’re suddenly thinking about blueberry crumbs, warm cinnamon tops, and whether “just one” counts if you also grab one for later. This year, Corner Bakery Cafe is leaning all the way into the holiday with a deal that’s as straightforward as it is tempting: any muffin for $2 on Friday, February 20, all day, at participating locations.
Corner Bakery Cafe president Erin Hasselgreen summed up the brand’s approach in the announcement: “If there’s a day to celebrate muffins, it belongs at Corner Bakery. We bake them fresh every day… and on February 20 we’re making it easier than ever to celebrate with $2 muffins all day long.”
Why National Muffin Day still matters
Corner Bakery Cafe is celebrating National Muffin Day with a simple, delicious deal guests won’t want to miss.
Food holidays can feel a little gimmicky—until they give you a reason to try something new, revisit a favorite, or turn an ordinary day into a small tradition. National Muffin Day is one of those low-stakes celebrations that fits almost any schedule:
Breakfast on the go (no fork required)
A mid-afternoon snack that feels like a reward
A sweet pick-me-up that doesn’t need a special occasion
Corner Bakery is betting on that exact vibe: muffins as a comfort food that’s familiar, easy to share, and always welcome.
The $2 muffin lineup: classic, seasonal, and “grab an extra” flavors
Corner Bakery says the deal covers all muffin flavors, which means you can keep it classic or go seasonal depending on what your local cafe has available. The brand highlights a mix that hits the usual favorites and the cozy, winter-to-spring crossover cravings:
Blueberry
Chocolate
Cinnamon Crumb
Cranberry Orange
Banana
Pumpkin
Pumpkin Cheesecake
If you’re the type who likes to make National Muffin Day a mini tasting flight, the $2 price point makes it easy to mix and match—one safe pick, one “why not?” pick.
Muffins are timeless for a reason
In the release, Hasselgreen calls muffins “one of those timeless bakery items that never go out of style… comforting, versatile, and always satisfying.” And honestly, that’s the whole appeal. Muffins sit right in the sweet spot between pastry and snack—less fussy than a layered dessert, more satisfying than a cookie, and flexible enough to pair with coffee, tea, or a quick breakfast run.
They also travel well, which is why they’ve become a go-to for:
Morning meetings
School drop-offs
Road trips
Office snack tables
“I’ll eat later” moments that turn into “I’m eating now” moments
The details (so you don’t get surprised at the register)
Here’s what to know before you head out:
Deal: Any muffin for $2
When:Friday, February 20 (valid all day)
Where:Participating Corner Bakery Cafe locations
Note:Pricing and availability vary by location
Corner Bakery recommends confirming participation by contacting your local cafe.
A little National Muffin Day game plan
If you want to make the most of it, here’s a simple way to approach the day:
Pick your “must-have” flavor (the one you’ll regret skipping)
Add one seasonal wildcard (pumpkin cheesecake fans, this is your moment)
Grab a second muffin for later—because future-you always appreciates past-you
About Corner Bakery Cafe
Corner Bakery Cafe is a fast-casual restaurant serving breakfast, lunch, dinner, and catering across 18 states and Washington, D.C. The brand traces its roots to a neighborhood bakery that started in downtown Chicago in 1991, built around fresh ingredients, artisan breads, and a “warm and comfortable place” feel.
For more information, visit cornerbakerycafe.com or follow Corner Bakery Cafe on social media.
Explore STM Daily News Food & Drink for crave-worthy recipes, restaurant and brand news, seasonal picks, and the trends shaping what we’re eating and sipping right now. Start here: https://stmdailynews.com/food-and-drink/
Pizza Hut is bringing back its iconic Heart-Shaped Pizza for Valentine’s Day — and it’s doing it with a pop-culture assist from Backstreet Boys members Nick Carter and Howie Dorough.PIZZA HUT PARTNERS WITH BACKSTREET BOYS’ NICK CARTER AND HOWIE DOROUGH TO CELEBRATE THE RETURN OF ITS ICONIC HEART-SHAPED PIZZA
Announced Feb. 10, the limited-time collaboration is titled “The Shape of My Heart-Shaped Pizza,” a nod to the group’s hit “Shape of My Heart” and a neat fit for a product that’s basically made for February 14.
A Valentine’s campaign built for social (and nostalgia)
Pizza Hut says it teamed up with Carter and Dorough to create a series of social spots inspired by “Shape of My Heart.” In one featured video, the duo leans into a playful generational debate — Millennial vs. Gen Z hand-heart gestures— before settling on the one thing both sides can agree on: sharing a slice.
The timing also taps into a bigger Backstreet Boys moment. The band recently celebrated the 25th anniversary of its album Millennium and continues its “Into The Millennium” residency at SPHERE in Las Vegas, keeping the nostalgia engine running for longtime fans while pulling in younger audiences.PIZZA HUT PARTNERS WITH BACKSTREET BOYS’ NICK CARTER AND HOWIE DOROUGH TO CELEBRATE THE RETURN OF ITS ICONIC HEART-SHAPED PIZZA
How to order Pizza Hut’s Heart-Shaped Pizza
The Heart-Shaped Pizza is available now through Feb. 22, with a medium one-topping option starting at $11.99.
Pizza Hut is pitching the limited-time pie as an easy win for Valentine’s Day — whether you’re planning a cozy night in, surprising someone with a low-lift dinner idea, or leaning into a solo celebration.
Seasonal menu items are nothing new — but Pizza Hut’s heart-shaped pizza has the kind of built-in shareability brands chase: it’s instantly recognizable, it photographs well, and it’s tied to a calendar moment people already post about.
Adding Carter and Dorough gives the campaign a second hook: nostalgia that travels fast on social, plus a light “generational” angle that’s easy to remix in comments.
About Pizza Hut
Pizza Hut, a subsidiary of Yum! Brands, was founded in 1958 and operates nearly 20,000 restaurants across more than 110 markets and territories. The brand is known for icons like Original Pan and Original Stuffed Crustpizzas. Pizza Hut also continues to push digital ordering, with over half of transactions worldwide coming from digital orders.
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
(Feature Impact) Coughs and sniffles don’t have to derail you for long – not with a fresh, homemade stockpot full of Sick Day Chicken Noodle Soup. Loaded with rotisserie chicken, celery and carrots, it’s sure to warm you from the inside-out as a warm, comforting meal. Plus, with eight servings, this dish can help solve dinnertime dilemmas throughout the week by storing leftovers in the refrigerator and reheating on the stove.
Warm up your winter meals with more comforting ideas available at Culinary.net.
In large stockpot over medium-high heat, saute butter, celery and carrots 3 minutes. Add garlic and cook 30 seconds.
Add chicken stock or broth and season with rosemary, thyme and crushed red pepper. Add salt and pepper, to taste. Taste and add chicken bouillon cubes, if desired, for flavor.
Bring to boil. Add noodles and cook until al dente. Remove from heat once noodles are tender.
Add chicken. Taste and adjust seasoning as desired.
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge. Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
