(Family Features) Una caminata no solo es buena para el cuerpo, sino también para el alma. La actividad física, como caminar, es una de las mejores formas de reducir el estrés y mejorar su estado de ánimo. Sin embargo, los informes revelan que las tasas de caminatas están disminuyendo constantemente en los Estados Unidos.

Mejore su salud caminando

En promedio, uno de cada cuatro adultos estadounidenses permanece sentado durante más de ocho horas al día, según la investigación de los Centros para el Control y la Prevención de Enfermedades (CDC). Esto puede tener consecuencias negativas para la salud física y mental. El ejercicio regular mejora el estado de ánimo, aumenta la energía e incluso puede ayudarle a dormir mejor. Estar activo es una de las mejores maneras de mantener la mente y el cuerpo sanos.

Tome esta recomendación de la American Heart Association (la Asociación Americana del Corazón), que ha trabajado durante décadas para promover políticas y estrategias que faciliten que las comunidades estén y se mantengan activas. Un ejemplo es el Día Nacional para Caminar, que lo estableció la organización para incentivar a las personas a moverse más a lo largo del día. para que puedan pensar, dormir, vivir y sentirse mejor.

De hecho, moverse más puede beneficiar a su cuerpo y a su mente de numerosas maneras, como por ejemplo las siguientes:

Reducir el riesgo de sufrir enfermedades. Realizar la cantidad recomendada de actividad física (al menos 150 minutos de actividad moderada, 75 minutos de actividad intensa o una combinación de esas actividades por semana) está relacionado con un menor riesgo de sufrir enfermedades, tener huesos y músculos más fuertes, una mejor salud mental y función cognitiva, y menor riesgo de depresión, según el Departamento de Salud y Servicios Humanos de los EE. UU.

Estar más al sol. El ejercicio al aire libre es un manera fácil de mantenerse en movimiento y estar al sol, lo que puede mejorar el estado de ánimo, aumentar la inmunidad y ayudarle a obtener un poco de vitamina D. Pasar tiempo al aire libre es una opción que no tiene costo y se ha demostrado que reduce el estrés, promueve el sentido de pertenencia y mejora el estado de ánimo.

Mejorar la función cognitiva y mental. La actividad física mantiene la mente alerta ahora y en el futuro. Los estudios muestran que niveles más altos de condición física están relacionados con una mejor atención, aprendizaje, memoria de trabajo y resolución de problemas. Es más, un estudio publicado en el “British Journal of Sports Medicine” demuestra que las personas que realizan la cantidad recomendada de actividad física tienen menos probabilidades de desarrollar depresión.

Vivir una vida más larga. La esperanza de vida saludable puede verse afectada positivamente por el aumento de la actividad. Según una investigación publicada en el “American Journal of Epidemiology”, cambiar solo 30 minutos de estar sentado por actividad física de baja intensidad reducía el riesgo de muerte en un 17 %.

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Manténgase en movimiento para reducir el estrés y mejorar su salud. Amplía la información en heart.org/movemore.

Inspírese para mantenerse en movimiento

Un poco de creatividad puede ser de gran ayuda para que su caminata sea más divertida. Es posible que piense que caminar es una actividad en solitario, pero hacerlo con compañía la hace aún más placentera. Pida a compañeros de trabajo, amigos o familiares que le acompañen.

Una caminata es una excusa perfecta para tomar un descanso después de un largo día sentado en el escritorio. Si trabaja de forma remota, realice una conferencia telefónica mientras se mueve o considere que la caminata es su recompensa por completar un proyecto.

Utilice su caminata como una oportunidad para escuchar un nuevo audiolibro sin culpa o cree una lista de reproducción con su música favorita para salir a caminar.

Experimente con recorridos alternativas. Intente tomar nuevas rutas para hacer sus caminatas más interesantes. Esto también le ayuda a evitar que se aburra si va por el mismo camino de siempre.

Si hay algo más que puede incentivarle a mantenerse en movimiento es sin dudas una mascota. Su mascota puede ayudarle a ponerse en forma. Quienes tienen un perro tienen más probabilidades de alcanzar sus objetivos de acondicionamiento físico respecto de aquellos que no lo tienen. De hecho, según el “Journal of Physical Activity & Health”, las personas que tienen perros tienen un 34 % más de probabilidades de caminar 150 minutos a la semana respecto de quienes no tienen un perro. Las mascotas también pueden ayudar a reducir el estrés, la presión arterial, el colesterol y el azúcar en sangre y a aumentar su felicidad y bienestar general.

Fotos cortesía de Shutterstock

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SOURCE:
American Heart Association

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature bottles

CHICAGO /PRNewswire/ — Today, Gatorade announced the launch of a generative AI-powered design experience on its Gatorade iD free membership platform. In partnership with Adobe Firefly, Adobe’s family of creative generative AI models that is safe for commercial use, the new customizer tool allows athletes to express their unique styles and interests through nearly endless personalization possibilities on Gatorade Squeeze Bottles. Some of the most iconic athletes in the world have collaborated with Gatorade on signature bottles, and last year Gatorade.com began offering enhanced customization capabilities on its website. Now, all athletes can personalize their own in a way never before offered by the sports fuel brand.

The new ability to create custom designs using AI for inspiration takes existing Gatorade.com bottle personalization options to the next level. Every athlete is one-of-one and by putting these tools of self-expression directly in their hands, they now have access to millions of different design options. By simply typing ideas such as their favorite sports, designs and hobbies into a search box on the website, and then choosing from a selection of colors, vibes and passions, it’s easy to make the Gatorade Squeeze Bottle their own.

Adobe Firefly Services, a set of APIs and capabilities to scale personalization, enables the generation of images that unlock creative self-expression while maintaining the iconic look-and-feel of the Gatorade Squeeze Bottles. Gatorade collaborated with digital product agency, Work & Co, part of Accenture Song, to ensure the new AI experience is seamlessly integrated into Gatorade.com and is user-friendly.

At the Adobe MAX 2024 Creativity Conference, Xavi Cortadellas, Gatorade’s Sr. director of marketing, athletic equipment, and Leon Imas, vice president of design at PepsiCo, will unveil the technology experience on Gatorade.com.

• “Gatorade continues to be at the forefront of athletic equipment personalization, and the launch of AI-generated bottle design puts next level creative self-expression directly in athletes’ hands,” said Cortadellas. “Now athletes everywhere can have fun with our AI tool in a way that’s approachable and uniquely on-brand. Available on Gatorade.com through the free Gatorade iD loyalty platform, there are nearly endless possibilities for personalization.”
• “Gatorade has been bringing personalization to new levels of expression and innovation in our products and experiences,” said Imas. “This is a rare moment when the idea creates next level expression and industry-leading innovation. We crafted a special experience for our athletes to feel like a Gatorade pro, creating styles, themes and structure references that Firefly pulls from to make all generated bottle designs uniquely Gatorade, and special to you. The end results are bottles generated by AI, powered by design, and imagined by you.”

The capability will only be available on the Gatorade website through Gatorade iD, where users can earn points and unlock benefits. Points can be used to generate bottles designs, and preset options are also available for inspiration. Every member will have the option to create two free designs before tapping into their loyalty points and designs will be saved to the user’s profile so they can return to them at any time.

“Every brand is trying to figure out how to effectively personalize customer experiences at scale, a proven strategy that can boost audience engagement and drive lasting loyalty,” said Hannah Elsakr, vice president, Adobe. “Gatorade is pioneering a new approach and making one-to-one personalization a reality with generative AI, leveraging Adobe Firefly Services to deliver highly customized water bottles and unlock creative expression for millions of everyday athletes.”

Athletes today are increasingly seeking ways to personalize their experience on and off the field and Gatorade is one of the first brands to put the power of an AI-fueled experience in their hands so that they can customize their own bottles. As a brand born to solve athlete problems, Gatorade continues to lead the industry forward with innovation that matches these athletes’ needs. The brand is focused on supporting each athlete on their unique journey to greatness, and this is just the start of how AI will fuel athlete personalization.

Anyone can utilize the generative AI-powered personalization to create their one-of-a-kind Gatorade Squeeze Bottle for $34.99 via Gatorade iD, the brand’s free membership platform on www.gatorade.com.

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About The Gatorade Portfolio

The Gatorade Portfolio, a division of PepsiCo (NASDAQ: PEP), is a connected performance and wellness ecosystem built to fuel all athletes and exercisers. Bringing together Gatorade, Fast Twitch, Propel, Evolve and Muscle Milk, the Gatorade Portfolio is the most complete offering in the category today, with a broad range of personalized solutions at every stage of the athlete journey. This integrated system of brands is built on Gatorade’s nearly 60-year history of studying athletes and is fueling the future of athletic performance and wellness by delivering solutions across hydration, protein, energy and all-day nutrition to fuel consumers, no matter how or why they sweat. For more information and a full list of product offerings, please visit www.gatorade.com. 

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

SOURCE The Gatorade Company

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Brooke Shields

• Brooke Shields convenes other celebrities, influencers and patient advocates over 50 to discuss the power of aging and how to protect their health
• Shields directs a short film, encouraging adults 50 years of age and older to talk to their doctor or pharmacist about their risk for shingles — a disease that affects about 1 million people annually in the US — and about vaccination
• The partnership is part of GSK’s national THRIVE@50+ campaign

PHILADELPHIA, Sept. 16, 2024 /PRNewswire/ — GSK plc (LSE/NYSE: GSK) is partnering with Brooke Shields, as part of its THRIVE@50+ campaign, to encourage people 50 and older to embrace and protect the power they’ve found in aging by asking their doctor or pharmacist about their risk for shingles and about vaccination.

Experience the full interactive Multichannel News Release here: https://www2.multivu.com/gsk/9290451-en-brooke-shields-gsk-shingles-risk-adults-50-and-older

Shields exemplifies what it means to thrive at any age, including now, at her current age of 59. The actress, TV personality, model and entrepreneur now adds fierce health advocate to her resume. Like so many others her age, at a time when Shields was stepping into a new, unapologetic power, she also learned that with age comes the important lesson of protecting one’s health from vulnerabilities like shingles. In fact, 99% of people over the age of 50 are at risk for developing shingles, although not everyone will.¹

Brooke Shields said: “For so long, we’ve been conditioned to fear aging, but the reality is that age is power. As I’ve gotten older, my life experiences have really solidified who I am and what I stand for, and when I talked to other women who were a part of this campaign, it’s clear that I’m not the only one who feels this way. The unfair twist is that just as we’ve reached this time of our lives where we feel like the best version of ourselves, we’re also experiencing new health risks. When I learned that people over 50 are at an increased risk for shingles, I couldn’t help myself from starting the conversation. This matters because our power is worth protecting.”

Part of Shields’ partnership with GSK’s THRIVE@50+ campaign involved her directing and producing videos with other influential women who are thriving in their 50s and beyond, including football mom Donna Kelce, actress Gina Torres, reality TV star Susan Noles and former shingles patients, among others, each sharing their own unique stories and radiating the power they’ve come into with age. World-renowned fashion and lifestyle photographer Pamela Hanson joined the group to capture that power in her iconic portrait style.

Leah Smith, PharmD, GSK medical educator, said: “Shingles can be an isolating experience that can also really take a toll on one’s quality of life. And it’s not as uncommon as you might think — every year, there are about one million cases of shingles in the US alone. Age is the most important risk factor for shingles, so anyone over 50 should consider asking their doctor or pharmacist about shingles and about vaccination.”

GSK’s goal with their THRIVE@50+ campaign is to create a cultural movement around healthy aging, grounded in the genuine and authentic experiences that bring the community together.

About THRIVE@50+
THRIVE@50+ is a national public health initiative from GSK to educate people 50 and older about their risk for shingles, due to the natural aging of the immune system, and the impact the disease can have on everyday life. We encourage people 50 and older to understand how they can help prevent shingles, like asking their doctor or pharmacist about their risk of shingles and about vaccination, so they can stay ahead of this health challenge and continue to thrive.

About shingles
Shingles is caused by the reactivation of the varicella-zoster virus (VZV), the same virus that causes chickenpox.¹ By age 50, VZV is present in most adults² and may reactivate with advancing age.³ As people age, the strength of the immune system’s response to infection wanes, increasing the risk of developing shingles.¹

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Shingles typically presents as a rash, with painful blisters across the chest, abdomen or face.³ The pain is often described as aching, burning, stabbing or shock-like.⁴

Following the rash, a person may experience post-herpetic neuralgia (PHN), a long-lasting nerve pain that can last weeks or months and occasionally persists for several years.⁴ PHN is the most common complication of shingles, occurring in 5–30% of all shingles cases, from findings in various studies.⁵

About GSK
GSK is a global biopharma company with a purpose to unite science, technology, and talent to get ahead of disease together. Find out more at gsk.com.

Cautionary statement regarding forward-looking statements
GSK cautions investors that any forward-looking statements or projections made by GSK, including those made in this announcement, are subject to risks and uncertainties that may cause actual results to differ materially from those projected. Such factors include, but are not limited to, those described under Item 3.D “Risk factors” in GSK’s Annual Report on Form 20-F for 2023, and GSK’s Q2 Results for 2024.

Registered in England & Wales:
No. 3888792

Registered Office:
79 New Oxford Street
London
WC1A 1DG

References:

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1. CDC. Shingles (Herpes Zoster): Clinical Overview. Available at: https://www.cdc.gov/shingles/hcp/clinical-overview/
2. Johnson RW, et al. Herpes zoster epidemiology, management, and disease and economic burden in Europe: a multidisciplinary perspective. Ther Adv Vaccines. 2015;3(4):109-120.
3. Mueller NH, et al. Varicella zoster virus infection: clinical features, molecular pathogenesis of disease and latency. Neurologic Clinics. 2008;26;675-697.
4. Cheng J, Rosenquist RW. Herpes zoster and postherpetic neuralgia. Fundamentals of Pain Medicine. 2018:221-5.
5. Kawai K, Gebremeskel BG, Acosta CJ. Systematic review of incidence and complications of herpes zoster: towards a global perspective. BMJ Open. 2014;4:e004833. doi: 10.1136/bmjopen-2014-0048

SOURCE GSK

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