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adidas Welcomes Messi to Miami in Celebration of the Growth of Soccer Culture in North America



MIAMI /PRNewswire/ — With a historic Women’s World Cup, several of Europe’s top soccer clubs visiting the United States and Lionel Messi’s highly anticipated start in the MLS, the growth of soccer is in full effect. Overall soccer participation is a prime driver of this growth, with a 300 percent increase in the U.S. in the past 40 years. To carry the momentum, adidas is excited to announce several ongoing moments and investments that will help grow and inspire the next generation of soccer and the culture born with it.

Messi Comes to Miami 

The growth of soccer in the U.S. has come with a heightened appreciation and demand for top talent. This demand is what’s led one of the greatest soccer players of all time to join the U.S.’ top professional league. Not since fellow adidas athlete David Beckham joined the MLS back in 2007 has there been such an anticipation for a global athlete coming to the U.S. Messi’s arrival to the MLS brings a top Latino icon into the American soccer landscape, infusing excitement into the one of the world’s most avid soccer communities. adidas is honored to continue championing Messi as he enters this new stage of his career.

This week, adidas ushered in a new era of soccer in Miami and the broader U.S. ahead of Messi’s first match with Inter Miami CF tomorrow, July 21. Sailing through the Port of Miami, an entourage of adidas-branded vehicles including a cargo ship, boats and helicopters decked out in Inter Miami CF pink in celebration. Once the ship docked, crates full of Messi jerseys, soccer balls and more were loaded onto trucks and distributed to communities throughout Miami for fans to enjoy.

Seeing local communities rally around Messi’s arrival is proof that the impact of his presence in the U.S. goes beyond his inevitable contributions to Inter Miami CF – it’s the journey of a boy from Rosario, Argentina, welcomed by a city with a large Latino representation embracing soccer on an unprecedented scale.

Investment in the Next Generation 

When it’s accessible and equitable, adidas believes sport has the power to change lives and is excited to announce the expansion of the Just Ball League, the brand’s collaborative effort with the U.S. Soccer Foundation to provide free neighborhood youth soccer leagues in communities throughout New York City and Los Angeles, to Miami. 

The expansion builds on adidas’ existing efforts to remove barriers to the sport and level the playing field for low-income households and Black and Brown youth. By leveraging the mini-pitch infrastructure adidas and the U.S. Soccer Foundation have created over the past six years, Just Ball League will provide free, competitive soccer leagues in state-of-the-art, safe and accessible spaces for the next generation of athletes in Miami to hone their skills and experience all the benefits of sport.

adidas believes sport has the power to change lives, and Just Ball League is one of the many ways adidas is uniting people from diverse backgrounds and experiences through sport.

2023 FIFA Women’s World Cup 

As a global brand synonymous with soccer, adidas is proud to support the 2023 Women’s World Cup and its high-performing athletes from our partnered federations by providing dynamic bespoke away kits and the official match ball of the tournament.

Drawing on inspiration from Australia and New Zealand’s iconic landscapes, the kits weave together nature-inspired looks with adidas’ best-in-class performance technology. With more eyes than ever on the tournament this summer, the kits are in high demand by fans across the world as they cheer on their favorite teams and athletes, with each jersey lending itself well to personalized styling and fashion. Fans can purchase the kits via adidas.com.

adidas’ campaign for the U.S. Women’s National Team highlights the seven adidas athletes who will play significant roles on the team this summer, including captain Lindsey Horan and the rising phenom Trinity Rodman. Featuring fellow adidas athletes like Patrick Mahomes and Candace Parker, who’ve achieved greatness in their own right, the spot plays on the growth of soccer in the U.S. and the ongoing debate of who the greatest of all time is. 

European Soccer and Blokecore Fashion Makes Its Way to the U.S.

Beyond Messi’s historic arrival, adidas is also welcoming several of the most prominent European teams to the U.S. for a number of preseason matches in key cities. Fan-favorite teams like Real Madrid, Arsenal and Manchester United are touring the U.S. over a two-week period this month. This year’s tour is a testament to the growth of soccer culture in the U.S., as global communities unite here in our backyard to celebrate this historical summer of soccer.

Blokecore fashion, a style referring to a fashion aesthetic that often incorporates vintage soccer-inspired pieces, is setting trends across the U.S. Given adidas’ legacy in soccer and Sportswear, there’s no surprise there’s been an uptick in demand for jerseys and adidas’ classic sneakers like the Samba. With celebrities like Jenna Ortega’s sporting the look, there’s no slowing Blokecore down.

The Summer of Soccer is here — Impossible Is Nothing.

About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 22.5 billion in 2022.

About U.S. Soccer Foundation
The U.S. Soccer Foundation’s programs are the national model for sports-based youth development in underserved communities. Since its founding in 1994, the Foundation has established programs proven to help children embrace an active and healthy lifestyle while nurturing their personal growth beyond sports. Its cost-effective, high-impact initiatives offer safe environments where kids and communities thrive. Headquartered in Washington, D.C., the U.S. Soccer Foundation is a 501(c)(3) organization.

SOURCE adidas


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Senior Pickleball Report

Find Your Perfect Match: Serve Club App Connects Tennis and Pickleball Players Nationwide



Imagine Tinder but for finding hitting partners. Recreational tennis and pickleball players flock to apps to meet and connect with other players that otherwise find it difficult to find people at their skill level and similar availability.

NEW YORK /PRNewswire/ — Amid the latest surge in popularity for tennis and pickleball, Serve Club emerges as a revolutionary app, transforming how enthusiasts connect. Rather than a typical dating or social app, Serve Club matches players and coaches, fostering a vibrant community of sports aficionados. This innovative platform taps into a cultural renaissance for racket sports, which has been revitalized by a post-pandemic yearning for social interaction and a shift toward health-conscious, statement-making workouts. After witnessing the challenges coaches and players face in finding suitable partners, co-founders Darnell Nance and Daniel Cline were inspired to create Serve Club as a solution to bridge the gap between online connection and real-world meetups.

Fashion labels such as Skims, Kith, and Lacoste are now crafting trendsetting tennis apparel, and the entertainment industry is also riding this wave. Films like “King Richard,” “Break Point,” and Zendaya’s “Challengers” reflect the sport’s growing cultural footprint. Additionally, fashion designer and “Project Runway” alum Erin Robertson has co-founded Pickle Pop, an indoor pickleball venue in Santa Monica, further highlighting the sport’s burgeoning appeal.

Daniel Cline, CEO of Serve Club, emphasizes that the platform is designed to be at the heart of this sports revival. “Serve Club transcends typical fitness apps by linking users directly with a lively community of players,” said Cline. The app uses an algorithm to match players with opponents of similar skill levels, ensuring a compatible and challenging game. Furthermore, it accommodates players nationally and internationally, allowing them to continue playing and connecting with new friends even while traveling.

Serve Club’s offerings extend beyond just player connections. It provides access to skilled tennis and pickleball coaches for either personal or group training, helping users refine their skills and maximize their potential on the court. “The platform empowers coaches to find active players eager to elevate their game, simplifying the coaching process,” notes Lendale Johnson, a professional tennis player turned coach.

The app streamlines the logistics of scheduling, from booking individual or group sessions to processing payments, making it a win-win for both coaches and students. For more information about Serve Club, visit https://serveclub.com, or download the Serve Club app for iOS.

Serve Club is more than an app—it’s the thriving nucleus of a growing tennis and pickleball community. It not only connects like-minded sports enthusiasts but also enhances their playing experience with a beautifully designed, technologically advanced platform.
Website: https://serveclub.com
Instagram: https://www.instagram.com/serveclubapp/

SOURCE Serve Club



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Senior Pickleball Report

Exclusive Interview: Thomas Yelloweyes of Night Train Pickleball

Uncover the secrets to mastering pickleball with Thomas Yelloweyes on the People of Pickleball podcast. Don’t miss out on this exclusive interview!



Attention all pickleball enthusiasts! Get ready for an upcoming episode on the People of Pickleball podcast that promises to be a game-changer. Host Mike Sleeves Sliwa sits down with the legendary Thomas Yelloweyes, the mastermind behind Night Train Pickleball in Oregon. As an OG in the Pickleball Universe and a coach worth his weight in gold, Thomas Yelloweyes shares his invaluable insights and expertise in this not-to-be-missed interview. Whether you’re a newbie looking to perfect your game or a seasoned player seeking advanced strategies, this episode has something for everyone. Stay tuned for the release and prepare to take your pickleball skills to new heights with the wisdom of Thomas Yelloweyes! 🏓✨ #PickleballPodcast #CoachInterview #GameChanger

Thomas Yelloweyes


Instagram: @nighttrainpickleball

Thomas Yelloweyes
Image Credit: Pickleball Fire

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Wickle Elite 1: A Game-Changing Pickleball Paddle

Describing the paddle as a game-changer, Sliwa went as far as suggesting that the sport itself should consider rebranding to “Wickleball” in honor of this groundbreaking equipment. With a low price tag that won’t leave your wallet in a pickle, the Wickle Elite 1 promises to elevate your pickleball experience without breaking the bank.

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  • Michael J Sliwa

    Over the past few years, Mike has become an insane pickleballer (pickler), fortunately for the senior 50+ crowd he started his show, Sleeve's Senior Pickleball Report. He spends the rest of his time speaking on social justice and spending time with his beautiful wife, Karen, and enjoying simple living in his ger/yurt.

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  • Rod Washington

    Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art.

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Food and Beverage

Keep Your Cool with the New Chick-fil-A Summer Merchandise Collection

Chick-fil-A: Newly launched online shop features must-have fan favorites including Waffle Fry Pool Float, Pickle Pickle™ Pickleball Set, Chicken Sandwich Towel and more



ATLANTA, /PRNewswire/ — Have you ever wanted to play pickleball, with pickles? Or dreamed of floating away on a bed of Waffle Fries? Well, Chick-fil-A® is bringing fans all that and more with the launch of its new Chick-fil-A® Originals Summer Collection, helping fans stay cool and add a delicious flair to summertime fun.

Chick-fil-A® Originals Summer Collection

Since launching seasonal branded merchandise ‘drops’ in 2022, Chick-fil-A is making its popular fan collections a permanent offering with the launch of their new online shop. Shop Chick-fil-A™ features the Chick-fil-A Originals Summer Collection, available July 1 while supplies last, alongside a curated selection of brand products.

Beat the Heat in True Chick-fil-A Style
Whether lounging by the pool or hitting the beach, the new merchandise collection has you covered with items everyone can enjoy, including:

  • Large Waffle Fry Pool Float: Perfect for lounging in the pool with a signature Chick-fil-A fan-favorite
  • Chick-fil-A Soft Sided Backpack Cooler: Ideal for keeping refreshments cool and in style while on the go
  • Pickle Pickle Pickleball Set: Great for sporty fans to hit the courts in style
  • The Original Chick-fil-A® Chicken Sandwich Towel: For pool days or lounging at the beach, this towel adds a playful touch to your summer essentials
  • Cow Print 32oz Water Bottle: Stay hydrated throughout your summer festivities with your favorite cow-themed design
  • Cow Print Bucket Hat: Keep cool and stylish with this trendy bucket hat – available in both adult and kids’ sizes – for summer adventures and sunny days

“We’re always looking for ways for Guests to have fun with our brand both inside and outside the restaurant, and we know from previous merchandise offerings how much they like to show their Chick-fil-A love through apparel and accessories,” said Dustin Britt, Senior Director of Brand Strategy, Investment and Entertainment at Chick-fil-A, Inc. “We’re thrilled to offer a wide range of both brand-new releases and returning items and can’t wait to see fans decked out in their Chick-fil-A favorites this summer!”

Discover Shop Chick-fil-A™
The new online shop will be live starting July 1, 2024. Chick-fil-A enthusiasts can enjoy easy access to ‘always-on’ brand items, alongside new limited time collections throughout the year. Chick-fil-A One® reward members can be the first to hear about new merchandise drops by signing up for notifications.

For more information or to begin shopping for your new summertime — or anytime — favorites, visit Shop Chick-fil-A™.

About Chick-fil-A, Inc.
Chick-fil-A, Inc. is the third largest quick-service restaurant company in the United States, known for its freshly-prepared food, signature hospitality and unique franchise model. More than 200,000 Team Members are employed by independent owner-operators in more than 3,000 restaurants across the United States, Canada, and Puerto Rico. In 2023, the company shared plans to expand by 2030 into Europe and Asia. Chick-fil-A owner-operators live and work in the communities their restaurants serve, each supporting local efforts to address hunger, education, and making a positive impact. The family-owned and privately held company was founded in 1967 by S. Truett Cathy. More information on Chick-fil-A is available at www.chick-fil-a.com and @ChickfilANews. 

SOURCE Chick-fil-A, Inc.

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