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Consumer Corner

Amazon, Booking.com, Expedia Group, Glassdoor, Tripadvisor, and Trustpilot Launch First Global Coalition for Trusted Reviews

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NEEDHAM, Mass. /PRNewswire/ — Today, Amazon, Booking.com, Expedia Group, Glassdoor, Tripadvisor, and Trustpilot announced they have teamed up to launch the global Coalition for Trusted Reviews, a cross-industry collaboration committed to protecting access to trustworthy consumer reviews worldwide. Together, members will define best practices for hosting online reviews and sharing methods of fake review detection, aiming to stop fake reviews at the source.

Companies met in October 2022 in San Francisco at the first ever Fake Reviews Conference, organized by Tripadvisor. Attendees heard from experts in government, academia and the industry at large on common challenges and potential mitigation approaches related to the issue of fake reviews. This resulted in the establishment of a formal coalition to collaborate on public education and ongoing information sharing between members, in an effort to decrease review fraud.

The group has agreed to engage in several key areas to protect consumers and partners from fake reviews, working to help ensure the public is not misled by fraudulent content, including:

Industry Alignment. Developing common standards and definitions for use throughout the industry around what constitutes a fake review and other content moderation nomenclature and measurement.

Best Practice Sharing. Defining best practices for hosting online reviews and sharing information on updated content moderation process and methods of fake review detection.

Information Sharing. Sharing information relating to how fraudulent actors operate, such as companies selling fake reviews to businesses seeking to unfairly and improperly improve their reputations.

Advocacy. Engaging with academics and public policy leaders to promote the benefits to consumers of review content and support industry efforts to combat fake reviews from being published.

The coalition is dedicated to upholding the highest standards of integrity, transparency, and accountability. Through collaborative initiatives, they aim to set new standards for maintaining the authenticity of reviews, instilling confidence in consumers worldwide.

Coalition members will next meet in Brussels on December 5th and 6th the second conference, organized by Amazon.

Amazon
“Customer reviews are an important part of the shopping experience, and the goal of this coalition is to ensure every review reflects customers’ actual experiences,” said Dharmesh Mehta, Amazon’s vice president of Worldwide Selling Partner Services. “Amazon is aggressively fighting fake review brokers to protect our customers and selling partners, but these fraudsters are a global problem, impacting multiple industry sectors. Through greater collaboration and sharing across industries, including information on fraudsters’ tactics and how they operate, we can more effectively shut down fraudulent review activity, deter other bad actors from attempting to game our systems, and protect more consumers.”

Booking.com
“With more than 300 million verified reviews from real guests on our platform, we are actively invested in ensuring the ongoing credibility of our program, both for travelers and our partners,” said Spencer Mott, Chief Security Officer at Booking.com. “From machine learning fraud detection models to custom-made tooling for our teams of experienced moderators, we are continuously enhancing our efforts, including through collaborating with this coalition of like-minded platforms. Together we can explore best practices and learn from each other, thereby increasing awareness across the industry to the benefit of an even wider array of consumers and businesses.”

Expedia Group
“Authentic reviews are crucial for travelers when booking accommodations, destinations, and experiences, said CJ Allen, Vice President, Marketplace Experience & Trust, Expedia Group. We use technology not only to detect fraudulent postings but also to implement a human touch, further validating the honesty and transparency of reviews. Expedia Group takes pride in participating in this coalition to combat these fake actors, who pose a direct threat to our industry’s most valuable asset: trust.”

Glassdoor
“Job seekers rely on the integrity and authenticity of anonymous reviews and ratings on Glassdoor to confidently make decisions about jobs and companies to work for,” said Cara Barry, Glassdoor Director of Content and Community. “Glassdoor’s moderation team is constantly evolving our multi-tier technological and human review processes to prevent fake reviews on our platform, but we recognize that we must continue to innovate with new approaches. We look forward to closer collaboration with our industry partners to create new frameworks to mitigate fake reviews and maintain trust in content on Glassdoor and elsewhere online.”

Tripadvisor
“The trust that consumers and partners have in our platforms and businesses is a top priority for the members of this coalition, all of whom agreed to join together to fight fake review content on the Internet. To further maintain the credibility and authenticity of reviews on our platforms, we aim to make it increasingly difficult for fraudulent actors who try to deceive our customers to operate online,” said Becky Foley, Vice President, Trust & Safety, Tripadvisor. “Combating these operators, particularly those attempting to sell fake reviews to companies looking to improve their online reputations, will be an immediate area of focus.  These actors often operate outside of jurisdictions with a legal framework to shut down fraudulent activity, making robust cooperation even more important.”

Trustpilot
“Trust is at the heart of every decision consumers make to buy products and services, especially online. Reviews help to fuel confidence, which makes it imperative that consumers can rely on the reviews they read, and know that they are genuine and authentic, said Carolyn Jameson, Chief Trust and Consumer Officer at Trustpilot. “At Trustpilot we’re always innovating, searching for different avenues to take on fake review sellers and businesses who try to manipulate feedback written about them. Greater collaboration and sharing of ideas across the reviews industry, through the Coalition for Trusted Reviews will undoubtedly be a major boost in the global fight against fraud and deception as we work to combat those who seek to undermine trust online.”

About the Coalition for Trusted Reviews 
The Coalition for Trusted Reviews is a group of industry leaders in hospitality, retail, consumer services, and travel that offer trustworthy reviews to help their customers make informed purchase decisions. Member companies are focused on reducing fraudulent customer reviews. The group currently includes Amazon, Booking.com, Expedia, Glassdoor, Tripadvisor, and Trustpilot.

SOURCE Tripadvisor

Automotive

Alpha Motor Corporation’s Ride-Along Event: Shaping the Future of Electric Vehicles

Alpha Motor Corporation shapes the future of electric vehicles through customer-centric ride-along events. Experience the journey at https://youtu.be/rFkpVdyLqOA.

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Alpha Motor Corporation recently celebrated the successful completion of its ride-along event, a pivotal moment in their quest to revolutionize electric vehicles. Guided by valuable feedback from potential customers who experienced the ride, Alpha is dedicated to tailoring electric vehicles to meet consumer needs effectively.

Copyright © 2024 Alpha Motor Corporation. All rights reserved.

This milestone event, captured in all its glory at https://youtu.be/rFkpVdyLqOA, underscores Alpha’s commitment to customer-centric vehicle development. Following the WOLF truck’s impressive performance in the Southern California desert last summer, this ride-along event solidifies Alpha’s dedication to creating vehicles that resonate with the mainstream market.

Alpha’s ride-along event is available for viewing at https://youtu.be/rFkpVdyLqOA.

Amidst varying weather conditions and challenging terrains, the WOLF truck effortlessly navigated a designated course, showcasing its prowess in handling, speed, and efficiency. Impressively, the vehicle utilized only 20% of its battery capacity during the eight-hour event, with a speedy total charge time of just 30 minutes.

Alpha Motor Corporation aims to leverage the insights gleaned from these ride-along events to enhance vehicle development continually. By incorporating feedback from participants and analyzing driving experiences, Alpha ensures that their electric vehicles not only meet but exceed consumer expectations.

Looking ahead, Alpha plans to host more ride-along events to gather valuable feedback, further refining the driving performance of its modular EV platform. This platform, shared by various models like the WOLF+, SUPERWOLF, REX SUV, and JAX Crossover, embodies Alpha’s commitment to delivering high-quality electric vehicles with accessible design, performance, and ownership experience.

As a trailblazing American automobile company based in Irvine, California, Alpha Motor Corporation is devoted to crafting sustainable transportation solutions that benefit both people and the environment. Through cutting-edge technologies and innovative practices, Alpha is reshaping the automotive landscape, one electrifying vehicle at a time.

For more information, visit https://www.alphamotorinc.com or contact pr@alphamotorinc.com.

(Source: Alpha Motor Corporation)

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Consumer Corner

3 Ways to Use Propane in Your Home

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(Family Features) A reliable, environmentally friendly energy source, propane can help power key home systems and appliances. Readily available in the United States, the portable, low-carbon energy source is stored on-site, meaning it’s always accessible to help keep homes running regardless of severe weather or other interruptions to the power grid.

Watch this video for helpful tips this season!

Consider these ways to integrate the clean energy source into your home from the experts at the Propane Education & Research Council:

Home Heating
Whether you use a furnace, fireplace or boiler to heat your home, propane can power your heating source in any climate. Propane-powered heating sources are highly efficient, typically cost less overall due to their longer expected lifespans and emit fewer greenhouse gases than electric or wood- or oil-burning alternatives.

Backup Power
When power from the electric grid is interrupted, a propane-powered generator can provide supplemental power in as little as 10 seconds to keep vital systems like smoke and fire detection, refrigeration, heating and cooling, Wi-Fi and other health and safety equipment operational for several days and nights. Plus, propane doesn’t degrade over time, unlike diesel or gasoline, making it an ideal standby power fuel.

Appliances
Because of their high performance and energy efficiency, propane-powered appliances such as cooking ranges and stoves, clothes dryers and tankless water heaters can increase the value of a home and decrease the strain on the electrical grid. Generating fewer greenhouse gas emissions than their electric counterparts, propane-powered appliances can heat and cool quicker, reduce standby losses and dry clothing faster, reducing energy usage and cost.

Learn more about propane and its benefits at Propane.com/ForMyHome.


SOURCE:
PERC

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Consumer Corner

TOY AND GAME INDUSTRY VETERANS JEFFREY BRESLOW, FRANK ADLER LAUNCH NEW FAMILY-FRIENDLY CARD GAME, PICKLE EVERYTHING

Pickle Everything Games introduces new fast-hitting game for pickle lovers, now available at retail

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CHICAGO, Feb. 5, 2024 /PRNewswire/ — Pickle Everything Games, created by co-founder toy and game industry veterans Jeffrey Breslow and Frank Adler, today introduced a new card game called Pickle Everything, where words meet fun and pickles rule, allowing families and friends to compete against one another in a new, fast-paced and hilarious way. Pickle Everything is now available for purchase for just $9.99 on Amazon and PickleEverything.games.

Together, the partners of Pickle Everything Games have a combined 65 years of toy development experience. Breslow was a founding partner of Big Monster Toys, a role that would lead to his induction in the Toy Manufacturers Hall of Fame in 1988. Games such as Guesstures, Masterpiece, and Ants in the Pants were among the many that he was instrumental in developing. Adler, a seasoned expert in the toy and game industry, was the former president of Uncle Milton, where he took the company from its Ant Farm product line roots to its award-winning Star Wars Science and In My Room brands, which included a full range of Disney Princess and Frozen product lines.

“The rapid growth of pickleball and the cross-generational obsession for pickle-themed everything caught my eye,” said Breslow. “We were inspired by its momentum and wanted to encapsulate that as a card game. Similar to pickleball, Pickle Everything brings people together, sparks laughter, and adds a unique twist to traditional games – all in the comfort of your home.”

Each deck contains 52 clue cards and corresponding answers. The answers to each clue begin with the letter “P” and must be accompanied by the term “pickle.” One player will read the clue card aloud and the first player to shout out the correct answer, followed by the word “pickle,” wins the card. The player with the most cards at the end of the game is crowned the winner.

Pickle Everything is recommended to play alongside three to five players, ages 10 to 110 years old. Instructions, complete with an accompanying link for audio guidance are provided.  Contrary to its name, no prior knowledge of pickleball is required, ensuring accessibility for all players.

“Our intention is for Pickle Everything to spark a Pickle Phenomenon,” stated Adler. “As we continue to literally pickle everything – favorite foods, celebrities, sports, and more – we’re excited to see how the pickle frenzy ensues. This is only the beginning of what to expect from Pickle Everything Games.”

Pickle Everything is now available for purchase on PickleEverything.games and Amazon retailing at $9.99. Visit PickleEverything.games for more information.

ABOUT PICKLE EVERYTHING
Seasoned toy and game industry veterans, Jeffrey Breslow and Frank Adler come together as Pickle Everything Games to create Pickle Everything, the card game where words meet fun and pickles rule. The unique, fast-paced, and hilarious game is designed for players to race against each other to answer the clues. Pickle Everything is a family-friendly game, intended for players ages 10 years and above. Follow Pickle Everything on Instagram (@PickleEverythingGame) and Facebook (PickleEverything). Visit PickleEverything.games to learn more.

SOURCE Pickle Everything Games

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