Automotive
ASSOCIATION OF NATIONAL ADVERTISERS PRESENTS THE 2023 DRIVING INFLUENCE AWARD TO QYOU MEDIA FOR ITS ‘OKAY HYUNDAI’ TIKTOK CAMPAIGN
QYOU’s collaboration with Culture Brands for Hyundai successfully engaged black TikTok influencers to drive consideration and excitement among African-American consumers for the brand’s award winning electric vehicle, the 2022 IONIQ 5
TORONTO and LOS ANGELES /PRNewswire/ – QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF), announced today that The Association of National Advertisers (ANA) presented the 2023 Driving Influence Award to QYOU Media, in partnership with Culture Brands, for Hyundai’s ‘Okay, Hyundai’ campaign during the Chicago Auto Show’s Media Preview. The annual award is given to a manufacturer that harnesses the power of influencer marketing to engage automotive customers. This year’s award highlighted campaigns with a special emphasis on reaching diverse audiences and communities, including women, BIPOC and LGBTQ consumers.
To launch the 2022 Hyundai IONIQ 5 and the 2023 Palisade SUV, the team embraced the brand’s award-winning OKAY Hyundai umbrella theme to deliver campaign-specific goals of expanded awareness, purchase consideration and audience engagement through culturally relevant content for Black consumers.
QYOU Media partnered up with Black creators and influencers to inspire users to take new adventures with two of its flagship vehicles – IONIQ 5, an award-winning and game-changing electric vehicle that fits seamlessly into user’s everyday lifestyles, and the enhanced Palisade SUV.
QYOU Media, a media and entertainment company powered by the Creator Economy, identified 11 Black Creators and, together with Culture Brands, developed a two-phase digital influencer campaign. Together, they created a viral campaign for both the ultimate family vehicle and benefits of an electric lifestyle. Creating an interactive social media presence through TikTok, the wide-ranging digital video campaign featured AA communities’ top influencers, custom creative, in-house content production and content amplification.
“I want to thank the ANA and the Chicago Automobile Trade Association for recognizing the impact of this campaign,” said Glenn Ginsburg, President of QYOU Media. “It was an honor to recognize and celebrate authentic Black voices in a culturally relevant way alongside Culture Brands and Hyundai. It was not only fun and exciting content to watch, but it generated view rates and engagements that surpassed our own high expectations.”
The campaign produced 1.5 million video views and 73,000 engagements for an overall engagement rate of 4.84 percent on TikTok. One of the main reasons to partner with influencers was to leverage their credibility with their audiences to generate purchase consideration for the vehicles and increase favorability for the Hyundai brand.
“The ANA is thrilled to present the 2023 Driving Influence Award to Hyundai for how they creatively engaged black TikTok influencers to reposition Hyundai in the eyes of African-American consumers as a sleek, trendy, futuristic vehicle,” said Leah Marshall, Senior Director, Influencer Marketing at the ANA.
Past Driving Influence Award recipients include Toyota (Family Trails), Mitsubishi (Kids Talk Safety), Hyundai (Santa Fe Launch), and Honda (Drive Your Fun).
For more information on the 2023 Chicago Auto Show, visit www.ChicagoAutoShow.com . For high resolution photos and b-roll, visit www.ChicagoAutoShow.com/media/online-newsroom-gallery.
About the Chicago Auto Show
First staged in 1901, the Chicago Auto Show is the nation’s longest running auto exposition in North America. The show is produced by Chicagoland’s new-car dealer association, the Chicago Automobile Trade Association, which has staged the show since 1935. The 2023 public show is Feb. 11-20 at McCormick Place. For more information and the latest updates, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.com .
About QYOU Media
One of the fastest growing creator-media companies, QYOU Media operates in India and the United States producing, distributing and monetizing content created by social media influencers and digital content stars. In India, under our flagship brand, The Q, we curate, produce and distribute premium content across television networks, VOD and OTT platforms, mobile phones, smart TV’s and app-based platforms. We now have 5 emerging content destinations engaging over 125 million Indian households weekly – The Q (mass entertainment), Q Marathi (regional content), Q Kahaniyan (animated content), Q Comedistaan (comedy focused) and our latest Q-GameX (live gaming). Our influencer marketing company, Chtrbox, has been a pioneer in India’s creator economy, leveraging data to connect brands to the right social media influencers. In the United States, we power major film studios, game publishers and brands to create content and market via creators and influencers. Founded and created by industry veterans from Lionsgate, MTV, Disney and Sony, QYOU Media’s millennial and Gen Z-focused content reaches more than one billion consumers around the world every month. Experience our work at www.qyoumedia.com, www.theq.tv and www.theqyou.com and www.chtrbox.com.
Join our shareholder chat group on Telegram: http://t.me/QYOUMedia
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
SOURCE QYOU Media Inc.
Automotive
2027 Toyota Tundra Adds Trailhunter Package and Updated Technology
The 2027 Toyota Tundra adds a Trailhunter package, refreshed styling and a standard 14-inch touchscreen. Starting MSRP is $42,890.
Last Updated on November 7, 2026 by Daily News Staff
PLANO, Texas — Toyota is updating the 2027 Tundra with refreshed exterior styling, a new Trailhunter package and additional technology for its full-size pickup lineup.
2027 Toyota Tundra: Trailhunter Package and Tech Updates
Based on the SR5 grade, the Trailhunter package adds Old Man Emu suspension, Michelin all-terrain tires, front recovery hooks and extra underbody protection. A locking rear differential, Multi-Terrain Select and Crawl Control help drivers navigate challenging terrain, while bronze-colored wheels distinguish the package.
The TRD Pro receives newly designed, adjustable FOX Q3S shocks, standard red tow hooks and a new Honeycomb paint option.
Inside, a 14-inch multimedia touchscreen becomes standard. Toyota also adds a built-in drive recorder and makes Toyota Safety Sense 4.0 standard across the lineup. Gas and i-FORCE MAX hybrid powertrains remain available.
Toyota lists the 2027 Tundra with a starting MSRP of $42,890. Buyers should check destination charges, options and dealer pricing when comparing total costs.
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Slate Auto and Smarties Launch Colorful EV Starter Packs
Slate Auto has partnered with Smarties Candy Company on six pastel customization packages for its upcoming electric truck. Announced October 27, the Smarties x Slate collection gives buyers another way to personalize the minimalist EV before deliveries begin.
The six Starter Packs are inspired by Smarties flavors: Blue Raspberry, Cherry, Grape, Pineapple, Orange and Strawberry. Each package includes a coordinating vehicle wrap, color-matched mirror decals, a Smarties-branded rocker decal, a logo decal, a customized key-fob end cap and a matching interior Slatelet.
Customers will be able to purchase the packages through the Slate Marketplace as their delivery dates approach. Pricing for the Smarties packages was not included in the announcement.
The collaboration fits Slate’s strategy of selling one simplified vehicle platform that owners can customize over time. Every truck leaves the Warsaw, Indiana, factory with gray exterior panels designed to be wrapped instead of conventionally painted. Buyers can keep the two-seat pickup configuration or select one of Slate’s five-seat SUV conversions.
The partnership does not change the truck’s core price or specifications. Slate continues to list the Blank Slate pickup at $24,950 before its $1,450 destination charge, with an estimated 205 miles of range. The range figure is still a company projection rather than a final EPA rating, and Slate continues to say its first deliveries are expected in the fourth quarter of 2026.
For Slate, the Smarties collection is more than a seasonal promotion. It demonstrates how branded wraps and accessories could become an important part of the company’s business model while allowing buyers to change the appearance of their vehicles without purchasing a different truck.
Source: Slate Auto’s official Smarties collaboration announcement
Automotive
4 Tips for Efficient EV Charging at Home
Efficient EV Charging at Home: Your car has one job – to take you where you need to go. For electric vehicle (EV) owners, that means keeping it charged so it’s ready to hit the road when you are. Charging your car at home is convenient and cost-effective, especially if you have the right equipment and routines.
4 Tips for Efficient EV Charging at Home
(Feature Impact) Your car has one job – to take you where you need to go. For electric vehicle (EV) owners, that means keeping it charged so it’s ready to hit the road when you are.
Charging your car at home is convenient and cost-effective, especially if you have the right equipment and routines. Consider these quick tips from the EV experts at Schneider Electric.
Watch this video to learn more:
//www.youtube.com/embed/IELsXkSgOQQ
Install a Level 2 Home Charger
While many EV owners start with standard Level 1 charging using typical 120-volt household outlets, upgrading to a 240-volt Level 2 charger can offer extra efficiency and convenience. With significantly faster charging speeds, these units increase your driving range per charging hour and can replenish your battery in a fraction of the time.
Charge During Off-Peak Hours
If your electric company has variable pricing based on the time of day, you may be able to lower your utility bill by shifting your charging routines. This could mean doing most of your charging overnight and unplugging during peak daytime hours when rates are often more expensive.
Consider a Smart Charger
Since Level 2 chargers can add significant electrical load to your home, many EV owners are concerned they’ll need to make costly electrical upgrades to accommodate the higher power requirements. Instead, consider a smart Level 2 home charger with dynamic power management like the Schneider Charge.
With built-in technology called SmartAmp, this charger intelligently monitors the electrical demand in the home and adjusts the output to your EV accordingly. Whether you’re running a dryer full of laundry or turning on the air conditioning, the system can automatically dial back the charging power to your EV when necessary then ramp it back up when demand drops. This way, you won’t have to worry about overloading your electrical system or being forced to install pricey new panels so you can get everything done.
Since it works with all standard EV charging formats, it’s built to fit your current vehicle and whatever you buy next. Plus, through the connected app, you can conveniently schedule charging with a tap, giving you the ability to manage your EV routine remotely – or just set it and forget it.
Track Your Habits
Understanding your current charging habits can help you fine-tune your routines over time. Smart chargers can make tracking simple and automatic with apps that allow you to access information like how often you’re charging your vehicle, how long it takes and how much energy it consumes.
Learn more about smart EV charging at SE.com.
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