Senior Pickleball Report
Avenue Sports Fund Invests in CityPickle, Supporting Growth of Leading Lifestyle Brand Providing Pickleball in Urban Settings
CityPickle to Expand Pickleball Club Concept Combining Indoor Courts with Full Bar and Restaurant and Activations in Iconic Public Spaces
NEW YORK /PRNewswire/ — The Avenue Sports Fund today announced it has made a significant minority investment in CityPickle, the urban home for pickleball. The new capital will support CityPickle’s plans to expand the locations of its permanent, indoor pickleball club concept in addition to strategic activations at iconic landmarks in metropolitan areas.
Pickleball has been the fastest-growing sport in the United States over the past four years. According to estimates, nearly 40 million people nationally have played pickleball at least once in the past 12 months. CityPickle focused initially on New York City and the Greater New York market, where research suggests 5 to 6 million people played pickleball in 2023, despite limited supply for courts.
Co-founded by two female entrepreneurs, Mary Cannon and Erica Desai, in the summer of 2021, CityPickle is addressing the supply-demand imbalance for courts in dense urban areas by building pickleball clubs that combine indoor, bookable courts with a full bar and restaurant—making it the ideal destination to spend quality time with friends, colleagues, and family. The brand also installs seasonal courts at high-profile locations. CityPickle offers a variety of playing options to book, including: court reservations, clinics, open play, one-on-one coaching, private and corporate events.
In fall 2023, CityPickle opened its first permanent pickleball club in Long Island City, New York and is the seasonal partner of Wollman Park Partners, which operates the iconic Wollman Rink in Central Park. CityPickle at Wollman Rink is the largest pickleball installation in the Northeast with 14 permanent courts, providing 182 hours of play a day. CityPickle operates other seasonal pickleball experiences including a seven-court, indoor location at Brooklyn’s Industry City in addition to activations at Hudson Yards, Union Square Park, and Philadelphia’s City Hall. In June 2024 it was announced CityPickle has been selected by NYC Parks to revitalize Anchorage Plaza, the 60,000 square foot space under Brooklyn Bridge, with pickleball courts, public art, community programming, food trucks and more and will debut in Spring 2025.
“There is a significant opportunity to provide permanent and pop-up pickleball locations to service the growing and passionate demand for this sport,” said Marc Lasry, Avenue Capital’s Chairman, CEO and Co-Founder. “CityPickle, led by co-founders Erica Desai and Mary Cannon, has established a special brand that is relevant to urban locations nationwide. We are excited to join with the CityPickle team to support its expansion strategy.”
“We are thrilled to have the Avenue Sports Fund join our team at CityPickle as we further our mission to spread the joy and community of pickleball in New York City and other metropolitan areas,” said Mary Cannon, CityPickle Co-founder. “We’ve experienced an overwhelming demand for more access to pickleball and are looking forward to expanding our ability to offer a best-in-class experience to the rapidly growing player population alongside our new partners at Avenue Sports Fund,” added Erica Desai, CityPickle Co-founder.
About Avenue Sports Fund
Launched in 2023, Avenue Sports Fund provides capital solutions to a wide variety of established teams and leagues across the globe, as well as investments in emerging sport properties to capitalize on areas of exponential growth. The Sports Fund also invests in sports-related media and entertainment rights, real estate, and other adjacent businesses. Avenue Sports Fund, led by Marc Lasry, is a fund of Avenue Capital group, a global investment firm focused on making opportunistic credit and other special situation investments across the United States, Europe, and Asia. Avenue, founded in 1995 by Mr. Lasry and Sonia Gardner, draws on the skills and experience of over 60 investment professionals and more than 180 employees operating from its headquarters in New York and offices in Europe, Asia and Abu Dhabi. Avenue has assets under management of approximately $12.5 billion.
About CityPickle
CityPickle is the urban home for pickleball. CityPickle opened its first, permanent pickleball club in Long Island City in 2023, which combines indoor, bookable courts with a full bar and restaurant, making it the ideal destination to spend quality time with friends, colleagues and family. CityPickle is also Wollman Rink in Central Park’s official seasonal partner where it operates the largest pickleball installation in the Northeast with 14 permanent courts and 182 hours of play a day. CityPickle operates other seasonal pickleball experiences like a seven-court, indoor location at Brooklyn’s Industry City in addition to activations at Hudson Yards, Union Square Park, and Philadelphia’s City Hall. CityPickle will continue to partner with high-profile destinations in cities as it strategically develops new club locations.
SOURCE Avenue Capital Group
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Rob Nunnery
In the latest episode of the People of Pickleball Podcast, host Mike Sleeves Sliwa welcomes APP and Selkirk-sponsored player Rob Nunnery for an engaging and insightful conversation. If you’re a fan of pickleball, this episode is a must-listen!
From Court to Conversation
The episode kicks off with Rob sharing his journey from being a Division 1 college tennis player to discovering the dynamic world of pickleball in 2019. Mike dives into Rob’s athletic background, exploring how tennis has influenced his style and approach to pickleball. Rob’s enthusiasm is contagious as he reflects on the sport’s rapid growth and highlights the pivotal moments leading up to its explosion in popularity, especially during the pandemic.
The Dual Nature of Pickleball
One of the episode’s standout discussions revolves around the relationship between amateur and professional pickleball. Rob emphasizes the importance of the amateur scene as the backbone of the pro game, suggesting that greater spectator interest in pro events hinges upon strong community participation. Both hosts delve into how amateur players often don’t realize the excitement of pro pickleball and how crucial it is for the sport to build a narrative that resonates with casual players.
Exploring Innovations in the Sport
Listeners are treated to thoughts on how pickleball can translate its high-octane atmosphere into captivating viewing experiences. Rob proposes intriguing ideas about how to enhance the viewer engagement through scoring and match dynamics—an exciting glimpse into the evolving discourse around the sport. The conversation of narratives also flares up as they consider how the personalities behind the paddles can be leveraged to create compelling stories that draw in spectators and investors alike.
A Peek into the Future
As the episode winds down, Rob shares his ambitious vision for the growth of pickleball at both an amateur and international level. With discussions about infrastructure in Europe and Asia, and the accessibility of the sport being a major theme, Rob’s insights offer hope for the future of pickleball. He lays out how dedicated facilities and grassroots initiatives can boost participation globally, painting a picture of a thriving pickleball community that’s inclusive and vibrant.
A Must-Listen for Pickleball Enthusiasts!
This episode is bound to leave you with a fresh perspective on the sport and its dynamic players. Mike and Rob’s chemistry is evident, creating an enjoyable listening experience filled with laughter and enlightening discussions. Whether you’re a seasoned player, a casual fan, or just curious about the world of pickleball, there’s something for everyone in this episode.
Join Mike Sleeves Sliwa and Rob Nunnery as they unpack the nuances of pickleball, make sure to tune into the latest episode of the People of Pickleball Podcast! Follow along for more exciting discussions, and don’t forget to subscribe to stay updated on all things pickleball. Let’s Pickle!
Rob Nunnery
IG: @robnunnery
UTR-P
https://www.utrsports.net/pages/play-pickleball
Hey, “People of Pickleball” fans! Looking for some great deals on the latest pickleball gear and services? We’ve got you covered! Just head over to this link https://stm-store.online/spr-episode-links/ for exclusive discounts crafted just for our listeners. Don’t miss out on elevating your game with top-notch pickleball essentials at amazing prices! https://stm-store.online/spr-episode-links/
More info about Pickleball Cruise: Pickleball Cruise https://www.pickleballintl.org
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Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report
STM Daily News is a multifaceted podcast that explores a wide range of topics, from life and consumer issues to the latest in food and beverage trends. Our discussions dive into the realms of science, covering everything from space and Earth to nature, artificial intelligence, and astronomy. We also celebrate the amateur sports scene, highlighting local athletes and events, including our special segment on senior Pickleball, where we report on the latest happenings in this exciting community. With our diverse content, STM Daily News aims to inform, entertain, and engage listeners, providing a comprehensive look at the issues that matter most in our daily lives. https://stories-this-moment.castos.com/
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Travel
Exciting News: Pickleball International Launches 2025 Pickleball Cruise Season!
Pickleball International is launching a luxurious cruise experience in June 2025, featuring indoor courts, stunning scenery, and exciting destinations like Ensenada and Cabo San Lucas. It’s a Pickleball Cruise.
Hey, Pickleballers! It’s Mike Sliwa here, and I have some thrilling news to share with all of you. If you’ve ever dreamed of combining your love for pickleball with a luxurious cruise experience, then mark your calendars for June 2025! Pickleball International is set to launch its highly anticipated 2025 Pickleball Cruise season and trust me, you won’t want to miss out.
What to Expect
This year, the cruise season kicks off with a spectacular three-day luxury getaway to Ensenada, Mexico, from June 17-20, followed by a five-night escape to the stunning Cabo San Lucas from June 20-25. Imagine soaking in the beautiful landscapes of Baja while enjoying top-notch amenities onboard with Royal Caribbean Cruise Line. It’s the perfect blend of relaxation, adventure, and, of course, pickleball!
Indoor Pickleball Courts
One of the standout features of this cruise is the availability of indoor pickleball courts. Whether you’re a seasoned player or a newcomer to the sport, there will be plenty of opportunities to play and improve your game. Picture this: you’re playing pickleball with ocean views, surrounded by fellow enthusiasts, all while enjoying the luxurious comforts of a cruise liner. It’s an experience that promises to be both exhilarating and unique.
Explore the Beauty of Baja
Aside from the fantastic pickleball experience, the breathtaking landscapes of Baja California will leave you in awe. Ensenada is famous for its stunning coastal views, vibrant culture, and delicious cuisine. Cabo San Lucas, known for its beautiful beaches and lively atmosphere, will offer plenty of opportunities for exploration and fun.
Book Your Spot!
Spaces for this incredible adventure are sure to fill up quickly, so don’t wait too long to secure your spot. For more details about the itinerary, pricing, and how to book, be sure to check out the official Pickleball International website: Pickleball International.
This is a fantastic opportunity to merge your passion for pickleball with a dream vacation. So gather your friends, pack your paddles, and get ready for an unforgettable cruise experience in 2025!
Let’s Pickle – Cruise!
For more information, follow the link to Pickleball International: https://www.pickleballintl.org
Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/
We’ll inform you about the thrilling Pickleball Cruise adventure through our podcasts and social media channels.
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Sports
2024 National Pickleball League Season Insights with Michael Chen
“Explore the 2024 National Pickleball League season with Michael Chen, co-founder, on the Sleeves Senior Pickleball Report.”
In the latest episode of the Sleeves Senior Pickleball Report, host Mike Sleeves Sliwa delves into the heart of the sport with an exclusive interview featuring Michael Chen, co-founder of the National Pickleball League. Titled “People of Pickleball,” this episode offers an insightful look into the upcoming 2024 season and the exciting developments within the sport. As the conversation unfolds, listeners gain a deeper understanding of the league’s vision, upcoming tournaments, and the impact on the pickleball community at large.
The engaging dialogue between Sliwa and Chen captures the essence of the sport, offering valuable insights for both seasoned players and newcomers. From discussing competitive strategies to the influence of pickleball on local communities, the episode provides a comprehensive view of the sport’s evolution. Whether you’re an avid player or simply pickleball-curious, this episode is a must-listen for anyone passionate about the game.
National Pickleball League
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Hey, “People of Pickleball” fans! Looking for some great deals on the latest pickleball gear and services? We’ve got you covered! Just head over to this link for exclusive discounts crafted just for our listeners. Don’t miss out on elevating your game with top-notch pickleball essentials at amazing prices!
Sleeve’s SPR on the web: https://stmdailynews.com/sleeves-senior-pickleball-report/
Sign up for the SPR Newsletter and get news and episode release info right into your inbox: https://stmdailynews.com/sleeves-senior-pickleball-report/sleeves-spr-newsletter-sign-up/
Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report
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