Senior Pickleball Report
Avenue Sports Fund Invests in CityPickle, Supporting Growth of Leading Lifestyle Brand Providing Pickleball in Urban Settings
CityPickle to Expand Pickleball Club Concept Combining Indoor Courts with Full Bar and Restaurant and Activations in Iconic Public Spaces
NEW YORK /PRNewswire/ — The Avenue Sports Fund today announced it has made a significant minority investment in CityPickle, the urban home for pickleball. The new capital will support CityPickle’s plans to expand the locations of its permanent, indoor pickleball club concept in addition to strategic activations at iconic landmarks in metropolitan areas.
Pickleball has been the fastest-growing sport in the United States over the past four years. According to estimates, nearly 40 million people nationally have played pickleball at least once in the past 12 months. CityPickle focused initially on New York City and the Greater New York market, where research suggests 5 to 6 million people played pickleball in 2023, despite limited supply for courts.
Co-founded by two female entrepreneurs, Mary Cannon and Erica Desai, in the summer of 2021, CityPickle is addressing the supply-demand imbalance for courts in dense urban areas by building pickleball clubs that combine indoor, bookable courts with a full bar and restaurant—making it the ideal destination to spend quality time with friends, colleagues, and family. The brand also installs seasonal courts at high-profile locations. CityPickle offers a variety of playing options to book, including: court reservations, clinics, open play, one-on-one coaching, private and corporate events.
In fall 2023, CityPickle opened its first permanent pickleball club in Long Island City, New York and is the seasonal partner of Wollman Park Partners, which operates the iconic Wollman Rink in Central Park. CityPickle at Wollman Rink is the largest pickleball installation in the Northeast with 14 permanent courts, providing 182 hours of play a day. CityPickle operates other seasonal pickleball experiences including a seven-court, indoor location at Brooklyn’s Industry City in addition to activations at Hudson Yards, Union Square Park, and Philadelphia’s City Hall. In June 2024 it was announced CityPickle has been selected by NYC Parks to revitalize Anchorage Plaza, the 60,000 square foot space under Brooklyn Bridge, with pickleball courts, public art, community programming, food trucks and more and will debut in Spring 2025.
“There is a significant opportunity to provide permanent and pop-up pickleball locations to service the growing and passionate demand for this sport,” said Marc Lasry, Avenue Capital’s Chairman, CEO and Co-Founder. “CityPickle, led by co-founders Erica Desai and Mary Cannon, has established a special brand that is relevant to urban locations nationwide. We are excited to join with the CityPickle team to support its expansion strategy.”
“We are thrilled to have the Avenue Sports Fund join our team at CityPickle as we further our mission to spread the joy and community of pickleball in New York City and other metropolitan areas,” said Mary Cannon, CityPickle Co-founder. “We’ve experienced an overwhelming demand for more access to pickleball and are looking forward to expanding our ability to offer a best-in-class experience to the rapidly growing player population alongside our new partners at Avenue Sports Fund,” added Erica Desai, CityPickle Co-founder.
About Avenue Sports Fund
Launched in 2023, Avenue Sports Fund provides capital solutions to a wide variety of established teams and leagues across the globe, as well as investments in emerging sport properties to capitalize on areas of exponential growth. The Sports Fund also invests in sports-related media and entertainment rights, real estate, and other adjacent businesses. Avenue Sports Fund, led by Marc Lasry, is a fund of Avenue Capital group, a global investment firm focused on making opportunistic credit and other special situation investments across the United States, Europe, and Asia. Avenue, founded in 1995 by Mr. Lasry and Sonia Gardner, draws on the skills and experience of over 60 investment professionals and more than 180 employees operating from its headquarters in New York and offices in Europe, Asia and Abu Dhabi. Avenue has assets under management of approximately $12.5 billion.
About CityPickle
CityPickle is the urban home for pickleball. CityPickle opened its first, permanent pickleball club in Long Island City in 2023, which combines indoor, bookable courts with a full bar and restaurant, making it the ideal destination to spend quality time with friends, colleagues and family. CityPickle is also Wollman Rink in Central Park’s official seasonal partner where it operates the largest pickleball installation in the Northeast with 14 permanent courts and 182 hours of play a day. CityPickle operates other seasonal pickleball experiences like a seven-court, indoor location at Brooklyn’s Industry City in addition to activations at Hudson Yards, Union Square Park, and Philadelphia’s City Hall. CityPickle will continue to partner with high-profile destinations in cities as it strategically develops new club locations.
SOURCE Avenue Capital Group
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Entertainment
“Sleeves Senior Pickleball Report: Hive 16mm Paddle Review”
Get the lowdown on the latest episode of Sleeves Senior Pickleball Report, featuring an in-depth review of the Hive 16mm paddle from Reign and Win.
In the latest episode of Sleeves Senior Pickleball Report, Mike Sleeves Sliwa delivered an insightful paddle review, focusing on the much-anticipated Hive 16mm from Reign and Win. As an authority in the pickleball community, Sleeves’ expertise and attention to detail provided viewers with a comprehensive analysis of the paddle’s performance.
During the review, Sleeves highlighted the Hive 16mm’s innovative design, emphasizing its honeycomb core and the impact it had on the paddle’s feel and responsiveness. He meticulously assessed its power, control, and maneuverability, catering to both seasoned players and newcomers to the sport.
Sleeves’ engaging presentation and genuine passion for the game made this paddle review not only informative but also entertaining. His candid insights and practical demonstrations undoubtedly left viewers eager to get their hands on the Hive 16mm for their next game. As always, Sleeves continues to be a trusted source for pickleball enthusiasts seeking reliable gear reviews and expert advice.
Use the code “Reign10” and get 10% off your purchase. A percentage of proceeds go to Non-Profit Bee Farmers. SAVE THE BEES! https://reignandwinpickleball.com/pro…
https://reignandwinpickleball.com/collections/the-hive
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Sign up for the SPR Newsletter and get news and episode release info right into your inbox: https://q5i.09c.myftpupload.com/sleeves-senior-pickleball-report/sleeves-spr-newsletter-sign-up/
Merch links and affiliate links…
Sleeves shirt and hat: PIKL Nation, https://www.piklnation.com
Visit Miles Jane and get $15 off by using code SLEEVES15OFF when you make a purchase.
MilesJane on Instagram: https://www.instagram.com/milesjane_pickleball/
#PickleballFashion
Discover the newest apparel and accessories for the Senior Pickleball Report by SLEEVES, now available through Santa Barbara Happy! Use the discount code: Sleeve10 for 10% off.
PiklNation: We believe that pickleball is not just a game, but a lifestyle. Our mission is to add joy, style, and humor to the pickleball community. https://www.piklnation.com/
Check out the Bread & Butter Filth and get 15% off your purchase ( use the code SleevesPBR):
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Picklin is revolutionizing pickleball practice with The Dink Net! Improve your dink game and revolutionize your practice with this portable net that sets up in under 60 seconds. Perfect for practicing your skills anywhere, The Dink Net enhances muscle memory and helps you become an expert player faster. Picklin is dedicated to enhancing your game with innovative products, ensuring your transition into pickleball is smooth and enjoyable.
Use code SENIORPICKLEBALLREPORT for 10% off your entire order. Elevate your pickleball experience with Picklin! https://startpicklin.com/seniorpickleballreport
Fitville is offering a discount to you, the viewers of Sleeve’s SPR… Use this code to get 30% off: SPR30
35% OFF for New User: SPR35
Learn about the R.A.W. (Reign and Win) Excluder 1, a fantastic paddle that supports non-profit bee farmers and contributes to preserving bees. Use the promo code “Reign10” to get a 10% discount on your purchase. Let’s work together to save the bees, who play a vital role in sustaining life on our planet. Click the link below to find out more about this product.
SPR Shirts and merch: https://stm-store.online/spr-merchand...
Just Paddles https://www.justpaddles.com/?rfsn=660...
#pickleball
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Excitement is building for pickleball fans and sports enthusiasts alike as the highly anticipated documentary Dreambreaker: A Pickleball Story is set to premiere on April 11, 2025, on truTV. This film captures the thrilling evolution of pickleball from a casual pastime to a burgeoning professional sport, offering an inside look at a fierce power struggle between two billionaire moguls determined to shape its future.
Narrated by Mike “Sleeves” Sliwa from The Senior Pickleball Report, Dreambreaker features appearances by top pickleball pros and sports icons, including John McEnroe and media personality Billy Bush. Crafted by writer Craig Coyne and directed by Ashley Underwood, the documentary explores the intertwining of sports, aspirations, and rivalries within the pickleball community.
Constantly Evolving Pickleball Story
With its rich narrative and compelling characters, Dreambreaker goes beyond the court to reveal the passion and politics that define the sport. Set your calendars for April 11 and prepare for a captivating journey that promises to enhance your appreciation of pickleball and its growing cultural significance. Don’t miss the chance to witness the drama and dreams that characterize this exhilarating game!
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STM Daily News is a vibrant news blog dedicated to sharing the brighter side of human experiences. Emphasizing positive, uplifting stories, the site focuses on delivering inspiring, informative, and well-researched content. With a commitment to accurate, fair, and responsible journalism, STM Daily News aims to foster a community of readers passionate about positive change and engaged in meaningful conversations. Join the movement and explore stories that celebrate the positive impacts shaping our world.
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Sports
Unveiling the Journey: Rising Pickleball Sensation Connor Garnett in Conversation with Mike Sleeves Sliwa
“Get exclusive insights into Connor Garnett’s journey from amateur to pro in the latest episode of Sleeves Senior Pickleball Report.”
In the latest episode of the podcast, People of Pickleball, Mike Sleeves Sliwa sits down with the rising pickleball sensation, Connor Garnett.
Garnett shares his journey from amateur to professional, offering insights into his training regimen and mental approach to the game.
Listeners get an inside look at Garnett’s strategies for success, including his thoughts on the evolving landscape of competitive pickleball.
Sliwa delves into Garnett’s experiences on and off the court, revealing the dedication and passion that drive this young athlete forward.
The episode provides a compelling narrative of determination and skill, inspiring both newcomers and seasoned players alike.
Tune in to hear the full interview and gain valuable tips from one of pickleball’s most promising talents.
Sleeve’s SPR on the web:
Sign up for the SPR Newsletter and get news and episode release info right into your inbox:
https://sleeves-spr.com/newsletter-sign-up/
Merch links and affiliate links…
Sleeves shirt and hat: PIKL Nation, https://www.piklnation.com
Visit Miles Jane and get $15 off by using code SLEEVES15OFF when you make a purchase.
MilesJane on Instagram: https://www.instagram.com/milesjane_pickleball/
#PickleballFashion
Discover the newest apparel and accessories for the Senior Pickleball Report by SLEEVES, now available through Santa Barbara Happy! Use the discount code: Sleeve10 for 10% off.
PiklNation: We believe that pickleball is not just a game, but a lifestyle. Our mission is to add joy, style, and humor to the pickleball community. https://www.piklnation.com/
Check out the Bread & Butter Filth and get 15% off your purchase ( use the code SleevesPBR):
https://www.bnbpickleball.com/?sca_ref=4297023.2Ijsgs79j6..
Picklin is revolutionizing pickleball practice with The Dink Net! Improve your dink game and revolutionize your practice with this portable net that sets up in under 60 seconds. Perfect for practicing your skills anywhere, The Dink Net enhances muscle memory and helps you become an expert player faster. Picklin is dedicated to enhancing your game with innovative products, ensuring your transition into pickleball is smooth and enjoyable.
Use code SENIORPICKLEBALLREPORT for 10% off your entire order. Elevate your pickleball experience with Picklin! https://startpicklin.com/seniorpickleballreport
Fitville is offering a discount to you, the viewers of Sleeve’s SPR… Use this code to get 30% off: SPR30
35% OFF for New User: SPR35
Learn about the R.A.W. (Reign and Win) Excluder 1, a fantastic paddle that supports non-profit bee farmers and contributes to preserving bees. Use the promo code “Reign10” to get a 10% discount on your purchase. Let’s work together to save the bees, who play a vital role in sustaining life on our planet. Click the link below to find out more about this product.
SPR Shirts and merch: https://stm-store.online/spr-merchand...
Just Paddles https://www.justpaddles.com/?rfsn=660...
#pickleball
#seniorpickleball
#pickleballislife
Social Links:
SPR on Facebook: https://www.facebook.com/profile.php?...
SPR on WEB https://q5i.09c.myftpupload.com/sleeves-seni...
SPR on Instagram: https://www.instagram.com/seniorpickl...
SPR on TikTok
twitter: https://twitter.com/SeniorPBReport
Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/
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