In the corporate world, DEI initiatives are intended to promote diversity, and research consistently shows that diversity is good for business. Companies with more diverse teams tend to perform better across several key metrics, including revenue, profitability and worker satisfaction. Businesses with diverse workforces also have an edge in innovation, recruitment and competitiveness, research shows. The general trend holds for many types of diversity, including age, race and ethnicity, and gender. A focus on diversity can also offer profit opportunities for businesses seeking new markets. Two-thirds of American consumers consider diversity when making their shopping choices, a 2021 survey found. So-called “inclusive consumers” tend to be female, younger and more ethnically and racially diverse. Ignoring their values can be costly: When Target backed away from its DEI efforts, the resulting backlash contributed to a sales decline. But DEI goes beyond corporate policy. At its core, it’s about expanding access to opportunities for groups historically excluded from full participation in American life. From this broader perspective, many 20th-century reforms can be seen as part of the DEI arc. Consider higher education. Many elite U.S. universities refused to admit women until well into the 1960s and 1970s. Columbia, the last Ivy League university to go co-ed, started admitting women in 1982. Since the advent of affirmative action, women haven’t just closed the gender gap in higher education – they outpace men in college completion across all racial groups. DEI policies have particularly benefited women, especially white women, by expanding workforce access.Many Ivy League universities didn’t admit women until surprisingly recently. Similarly, the push to desegregate American universities was followed by an explosion in the number of Black college students – a number that has increased by 125% since the 1970s, twice the national rate. With college gates open to more people than ever, overall enrollment at U.S. colleges has quadrupled since 1965. While there are many reasons for this, expanding opportunity no doubt plays a role. And a better-educated population has had significant implications for productivity and economic growth. The 1965 Immigration Act also exemplifies DEI’s impact. It abolished racial and national quotas, enabling the immigration of more diverse populations, including from Asia, Africa, southern and eastern Europe and Latin America. Many of these immigrants were highly educated, and their presence has boosted U.S. productivity and innovation. Ultimately, the U.S. economy is more profitable and productive as a result of immigrants.
What does DEI cost?
While DEI generates returns for many businesses and institutions, it does come with costs. In 2020, corporate America spent an estimated US$7.5 billion on DEI programs. And in 2023, the federal government spent more than $100 million on DEI, including $38.7 million by the Department of Health and Human Services and another $86.5 million by the Department of Defense. The government will no doubt be spending less on DEI in 2025. One of President Donald Trump’s first acts in his second term was to sign an executive order banning DEI practices in federal agencies – one of several anti-DEI executive orders currently facing legal challenges. More than 30 states have also introduced or enacted bills to limit or entirely restrict DEI in recent years. Central to many of these policies is the belief that diversity lowers standards, replacing meritocracy with mediocrity. But a large body of research disputes this claim. For example, a 2023 McKinsey & Company report found that companies with higher levels of gender and ethnic diversity will likely financially outperform those with the least diversity by at least 39%. Similarly, concerns that DEI in science and technology education leads to lowering standards aren’t backed up by scholarship. Instead, scholars are increasingly pointing out that disparities in performance are linked to built-in biases in courses themselves. That said, legal concerns about DEI are rising. The Equal Employment Opportunity Commission and Department of Justice have recently warned employers that some DEI programs may violate Title VII of the Civil Rights Act of 1964. Anecdotal evidence suggests that reverse discrimination claims, particularly from white men, are increasing, and legal experts expect the Supreme Court to lower the burden of proof needed by complainants for such cases. The issue remains legally unsettled. But while the cases work their way through the courts, women and people of color will continue to shoulder much of the unpaid volunteer work that powers corporate DEI initiatives. This pattern raises important equity concerns within DEI itself.
What lies ahead for DEI?
People’s fears of DEI are partly rooted in demographic anxiety. Since the U.S. Census Bureau projected in 2008 that non-Hispanic white people would become a minority in the U.S by the year 2042, nationwide news coverage has amplified white fears of displacement. Research indicates many white men experience this change as a crisis of identity and masculinity, particularly amid economic shifts such as the decline of blue-collar work. This perception aligns with research showing that white Americans are more likely to believe DEI policies disadvantage white men than white women. At the same time, in spite of DEI initiatives, women and people of color are most likely to be underemployed and living in poverty regardless of how much education they attain. The gender wage gap remains stark: In 2023, women working full time earned a median weekly salary of $1,005 compared with $1,202 for men − just 83.6% of what men earned. Over a 40-year career, that adds up to hundreds of thousands of dollars in lost earnings. For Black and Latina women, the disparities are even worse, with one source estimating lifetime losses at $976,800 and $1.2 million, respectively. Racism, too, carries an economic toll. A 2020 analysis from Citi found that systemic racism has cost the U.S. economy $16 trillion since 2000. The same analysis found that addressing these disparities could have boosted Black wages by $2.7 trillion, added up to $113 billion in lifetime earnings through higher college enrollment, and generated $13 trillion in business revenue, creating 6.1 million jobs annually. In a moment of backlash and uncertainty, I believe DEI remains a vital if imperfect tool in the American experiment of inclusion. Rather than abandon it, the challenge now, from my perspective, is how to refine it: grounding efforts not in slogans or fear, but in fairness and evidence.Rodney Coates, Professor of Critical Race and Ethnic Studies, Miami University This article is republished from The Conversation under a Creative Commons license. Read the original article.
Most of us still call them UFOs – unidentified flying objects. NASA recently adopted the term “unidentified anomalous phenomena,” or UAP. Either way, every few years popular claims resurface that these things are not of our world, or that the U.S. government has some stored away.
I’m a sociologist who focuses on the interplay between individuals and groups, especially concerning shared beliefs and misconceptions. As for why UFOs and their alleged occupants enthrall the public, I’ve found that normal human perceptual and social processes explain UFO buzz as much as anything up in the sky.
Historical context
Like political scandals and high-waisted jeans, UFOs trend in and out of collective awareness but never fully disappear. Thirty years of polling find that 25%-50% of surveyed Americans believe at least some UFOs are alien spacecraft. Today in the U.S., over 100 million adults think our galactic neighbors pay us visits.
It wasn’t always so. Linking objects in the sky with visiting extraterrestrials has risen in popularity only in the past 75 years. Some of this is probably market-driven. Early UFO stories boosted newspaper and magazine sales, and today they are reliable clickbait online.
In 1980, a popular book called “The Roswell Incident” by Charles Berlitz and William L. Moore described an alleged flying saucer crash and government cover-up 33 years prior near Roswell, New Mexico. The only evidence ever to emerge from this story was a small string of downed weather balloons. Nevertheless, the book coincided with a resurgence of interest in UFOs. From there, a steady stream of UFO-themed TV shows, films, and pseudo-documentaries has fueled public interest. Perhaps inevitably, conspiracy theories about government cover-ups have risen in parallel.
Some UFO cases inevitably remain unresolved. But despite the growing interest, multiple investigations have found no evidence that UFOs are of extraterrestrial origin – other than the occasional meteor or misidentification of Venus.
But the U.S. Navy’s 2017 Gimbal video continues to appear in the media. It shows strange objects filmed by fighter jets, often interpreted as evidence of alien spacecraft. And in June 2023, an otherwise credible Air Force veteran and former intelligence officer made the stunning claim that the U.S. government is storing numerous downed alien spacecraft and their dead occupants. https://www.youtube.com/embed/2TumprpOwHY?wmode=transparent&start=0 UFO videos released by the U.S. Navy, often taken as evidence of alien spaceships.
Human factors contributing to UFO beliefs
Only a small percentage of UFO believers are eyewitnesses. The rest base their opinions on eerie images and videos strewn across both social media and traditional mass media. There are astronomical and biological reasons to be skeptical of UFO claims. But less often discussed are the psychological and social factors that bring them to the popular forefront.
Many people would love to know whether or not we’re alone in the universe. But so far, the evidence on UFO origins is ambiguous at best. Being averse to ambiguity, people want answers. However, being highly motivated to find those answers can bias judgments. People are more likely to accept weak evidence or fall prey to optical illusions if they support preexisting beliefs.
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For example, in the 2017 Navy video, the UFO appears as a cylindrical aircraft moving rapidly over the background, rotating and darting in a manner unlike any terrestrial machine. Science writer Mick West’s analysis challenged this interpretation using data displayed on the tracking screen and some basic geometry. He explained how the movements attributed to the blurry UFO are an illusion. They stem from the plane’s trajectory relative to the object, the quick adjustments of the belly-mounted camera, and misperceptions based on our tendency to assume cameras and backgrounds are stationary.
West found the UFO’s flight characteristics were more like a bird’s or a weather balloon’s than an acrobatic interstellar spacecraft. But the illusion is compelling, especially with the Navy’s still deeming the object unidentified.
Anyone, including pilots and intelligence officers, can be socially influenced to see things that aren’t there. Research shows that hearing from others who claim to have seen something extraordinary is enough to induce similar judgments. The effect is heightened when the influencers are numerous or higher in status. Even recognized experts aren’t immune from misjudging unfamiliar images obtained under unusual conditions.
Group factors contributing to UFO beliefs
“Pics or it didn’t happen” is a popular expression on social media. True to form, users are posting countless shaky images and videos of UFOs. Usually they’re nondescript lights in the sky captured on cellphone cameras. But they can go viral on social media and reach millions of users. With no higher authority or organization propelling the content, social scientists call this a bottom-up social diffusion process.
In contrast, top-down diffusion occurs when information emanates from centralized agents or organizations. In the case of UFOs, sources have included social institutions like the military, individuals with large public platforms like U.S. senators, and major media outlets like CBS.The left image shows bottom-up diffusion, in which information spreads from person to person. The right shows top-down, in which information spreads from one authority. Barry Markovsky
Amateur organizations also promote active personal involvement for many thousands of members, the Mutual UFO Network being among the oldest and largest. But as Sharon A. Hill points out in her book “Scientifical Americans,” these groups apply questionable standards, spread misinformation and garner little respect within mainstream scientific communities.
Top-down and bottom-up diffusion processes can combine into self-reinforcing loops. Mass media spreads UFO content and piques worldwide interest in UFOs. More people aim their cameras at the skies, creating more opportunities to capture and share odd-looking content. Poorly documented UFO pics and videos spread on social media, leading media outlets to grab and republish the most intriguing. Whistleblowers emerge periodically, fanning the flames with claims of secret evidence.
The science section of our news blog STM Daily News provides readers with captivating and up-to-date information on the latest scientific discoveries, breakthroughs, and innovations across various fields. We offer engaging and accessible content, ensuring that readers with different levels of scientific knowledge can stay informed. Whether it’s exploring advancements in medicine, astronomy, technology, or environmental sciences, our science section strives to shed light on the intriguing world of scientific exploration and its profound impact on our daily lives. From thought-provoking articles to informative interviews with experts in the field, STM Daily News Science offers a harmonious blend of factual reporting, analysis, and exploration, making it a go-to source for science enthusiasts and curious minds alike. https://stmdailynews.com/category/science/
How Water Towers Work: The Simple System That Keeps Water Flowing in American Cities
Learn how water towers work in the United States, why they are so tall, and how gravity helps cities maintain water pressure and emergency water supplies.
Water towers are one of the most recognizable pieces of infrastructure across the United States. Rising above towns, suburbs, and cities, these elevated tanks quietly perform a vital function every day: maintaining water pressure and storing emergency water for local communities.
Although they may look simple, water towers are an essential part of modern municipal water systems and remain one of the most reliable ways to deliver water to homes and businesses.
The Basic Science Behind Water Towers
Water towers work using a simple principle of physics: gravity.
Water from treatment plants or underground wells is pumped into a storage tank located high above the ground—typically between 100 and 200 feet tall. Because the tank is elevated, gravity naturally pushes the water downward through the city’s pipeline network.
This gravitational force creates the water pressure needed to supply homes, businesses, irrigation systems, and fire hydrants throughout the community.
Most residential plumbing systems in the United States operate best at 40 to 60 PSI (pounds per square inch), which water towers can easily provide through elevation alone.
Ever wondered why cities build giant water towers? 💧 It’s all about gravity. Water is pumped up into the tower and gravity pushes it through city pipes, creating the pressure that delivers water to homes, businesses, and fire hydrants. Simple engineering that keeps entire towns running. Now you know. Hashtags NowYouKnow WaterTower Infrastructure EngineeringExplained HowItWorks DidYouKnow CityInfrastructure UrbanEngineering STMDailyNews EducationalContent ♬ original sound – STMDailyNews – STMDailyNews
Why Water Towers Are Built So Tall
The height of a water tower determines how much pressure it can create. Engineers use a common rule:
For example, a water tower standing 120 feet tall can generate roughly 50 PSI of pressure—perfect for delivering water throughout a residential neighborhood.
Why Cities Still Use Water Towers
While modern pumping systems could theoretically move water through pipes continuously, water towers provide several major advantages that make them a preferred design in many municipal systems.
Stable Water Pressure – Water towers maintain consistent pressure even during peak usage times.
Energy Efficiency – Pumps can refill towers overnight when electricity demand is lower.
Emergency Water Supply – If power fails, gravity can continue delivering water.
Fire Protection – Fire hydrants depend on strong, immediate water pressure.
The Daily Fill-and-Use Cycle
Water towers typically operate on a daily cycle based on community demand.
Night: Pumps refill the tower while water demand is low.
Morning: Water levels drop as residents shower and prepare for the day.
Daytime: Businesses and homes continue drawing water from the tower.
Evening: The system begins refilling the tank for the next day.
How Much Water Can a Tower Store?
Water towers come in many sizes depending on the population they serve.
Small towns: 50,000–300,000 gallons
Suburban communities: 500,000–1 million gallons
Larger urban systems: up to 2 million gallons or more
Even a single tower holding one million gallons can supply thousands of homes for several hours during peak demand or emergencies.
Modern Technology Inside Water Towers
Today’s water towers are equipped with advanced monitoring systems that help utilities maintain safe and reliable water supplies.
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Digital water level sensors
Automated pump controls
Water quality monitoring
Protective interior coatings
Regular inspections and maintenance
Landmarks in the American Skyline
Many cities turn their water towers into local landmarks by painting them with city names, mascots, or community slogans. Some towns even design towers shaped like giant objects such as fruit, coffee cups, or sports balls.
Despite their distinctive appearance, water towers remain one of the simplest and most reliable engineering solutions for delivering clean water to millions of Americans every day.
Next time you see a water tower rising above a town skyline, remember: it’s not just a landmark—it’s the gravity-powered system that keeps water flowing.
Related External Coverage
For more information about how water towers and municipal water systems work, explore the following resources:
Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter. https://stmdailynews.com/the-knowledge/
Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art.
The Unfavorable Semicircle Mystery: The YouTube Channel That Uploaded Tens of Thousands of Cryptic Videos
In 2015, the YouTube channel Unfavorable Semicircle gained attention for its enigmatic and abundant video uploads, totaling over 70,000 before its deletion in 2016. Theories about its purpose vary, from automated content generation to digital art experimentation, leaving its intent unresolved.
In the vast digital landscape of the internet, strange phenomena occasionally emerge that leave investigators, tech enthusiasts, and everyday viewers scratching their heads. One of the most puzzling cases appeared in 2015, when a mysterious YouTube channel called Unfavorable Semicircle began uploading an astonishing number of cryptic videos.
Within months, the channel had published tens of thousands of bizarre clips, many of which seemed random, incomprehensible, and visually chaotic. But as internet detectives began analyzing the content more closely, they discovered that these videos might not have been random at all.
The Sudden Appearance of an Internet Mystery
The Unfavorable Semicircle channel reportedly appeared in March 2015, with its first uploads arriving in early April.
Almost immediately, the channel began publishing videos at an incredible pace. Observers estimated that the account uploaded thousands of videos per week, sometimes multiple videos per minute. By the time the channel disappeared in early 2016, researchers believed it had uploaded well over 70,000 videos, possibly far more.
The scale alone made the project seem impossible for a human to manage manually.
Most of the videos shared similar characteristics:
Extremely short or very long runtime
Abstract visuals such as flashing colors, static, or distorted imagery
Little or no audio, or heavily distorted sounds
Titles made of random characters, symbols, or numbers
To casual viewers, the videos looked like pure digital noise. However, online investigators suspected something more deliberate was happening.
Hidden Images Discovered
The mystery deepened when researchers began extracting individual frames from some videos.
When thousands of frames from certain clips were stitched together, the results sometimes formed coherent images. One of the most famous examples involved a video titled “LOCK.” While the footage appeared chaotic at first, combining the frames revealed a recognizable composite image.
This discovery suggested the videos were carefully constructed rather than random uploads.
Theories About the Channel’s Purpose
Because the creator never explained the project, several theories emerged across Reddit, YouTube, and internet forums.
Automated Experiment Many believe the channel was created using automated software that generated and uploaded content at scale.
Alternate Reality Game (ARG) Some viewers suspected the channel might be part of a hidden puzzle or digital scavenger hunt.
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Encrypted Communication Others compared the channel to Cold War “numbers stations,” suggesting the videos could contain coded messages.
Digital Art Project Another theory suggests the channel was an experimental art project exploring algorithms, data, and visual noise.
Despite years of investigation, no single explanation has been confirmed.
Why the Channel Disappeared
In February 2016, YouTube removed the channel, reportedly due to spam or automated activity violations.
By that time, the channel had already become a minor internet legend. Fortunately, some researchers managed to archive a large portion of the videos before they disappeared.
Even today, archived clips continue to circulate online as investigators attempt to decode them.
Unfavorable Semicircle: The Most Bizarre YouTube Mystery
Other Mysterious YouTube Channels
The Unfavorable Semicircle mystery is not the only strange case on YouTube.
One well-known example is Webdriver Torso, a channel that uploaded hundreds of thousands of videos showing red and blue rectangles with simple beeping sounds. Internet speculation ran wild before Google eventually confirmed it was an internal YouTube testing account.
Another example is AETBX, which posts distorted visuals and unusual audio that some viewers believe contain hidden patterns or encoded information.
These cases highlight how automation, experimentation, and creativity can sometimes blur the line between technology and mystery.
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A Digital Mystery That Remains Unsolved
Nearly a decade later, the true purpose behind Unfavorable Semicircle remains unknown.
Was it a sophisticated experiment? A piece of algorithmic art? Or simply an automated test that accidentally captured the internet’s imagination?
Whatever the explanation, the channel stands as a reminder that even in a world filled with billions of videos and endless information, the internet can still produce mysteries that challenge our understanding of technology.
Why Internet Mysteries Still Fascinate Us
Stories like Unfavorable Semicircle capture attention because they combine technology, creativity, and the unknown. They invite people from around the world to collaborate, analyze patterns, and search for meaning hidden in the noise.
And sometimes, the most intriguing part of the mystery is that the answer may never fully be known.
Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter. https://stmdailynews.com/the-knowledge/
Rodney Coates, Professor of Critical Race and Ethnic Studies, Miami University This article is republished from The Conversation under a Creative Commons license. Read the original article.
