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Beyond the backlash: What evidence shows about the economic impact of DEI

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Last Updated on July 30, 2025 by Rod Washington

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DEI has a long history.
Nora Carol Photography via Getty Images

Rodney Coates, Miami University

Few issues in the U.S. today are as controversial as diversity, equity and inclusion – commonly referred to as DEI.

Although the term didn’t come into common usage until the 21st century, DEI is best understood as the latest stage in a long American project. Its egalitarian principles are seen in America’s founding documents, and its roots lie in landmark 20th-century efforts such as the 1964 Civil Rights Act and affirmative action policies, as well as movements for racial justice, gender equity, disability rights, veterans and immigrants.

These movements sought to expand who gets to participate in economic, educational and civic life. DEI programs, in many ways, are their legacy.

Critics argue that DEI is antidemocratic, that it fosters ideological conformity and that it leads to discriminatory initiatives, which they say disadvantage white people and undermine meritocracy. Those defending DEI argue just the opposite: that it encourages critical thinking and promotes democracy − and that attacks on DEI amount to a retreat from long-standing civil rights law.

Yet missing from much of the debate is a crucial question: What are the tangible costs and benefits of DEI? Who benefits, who doesn’t, and what are the broader effects on society and the economy?

As a sociologist, I believe any productive conversation about DEI should be rooted in evidence, not ideology. So let’s look at the research.

Who gains from DEI?

In the corporate world, DEI initiatives are intended to promote diversity, and research consistently shows that diversity is good for business. Companies with more diverse teams tend to perform better across several key metrics, including revenue, profitability and worker satisfaction.

Businesses with diverse workforces also have an edge in innovation, recruitment and competitiveness, research shows. The general trend holds for many types of diversity, including age, race and ethnicity, and gender.

A focus on diversity can also offer profit opportunities for businesses seeking new markets. Two-thirds of American consumers consider diversity when making their shopping choices, a 2021 survey found. So-called “inclusive consumers” tend to be female, younger and more ethnically and racially diverse. Ignoring their values can be costly: When Target backed away from its DEI efforts, the resulting backlash contributed to a sales decline.

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But DEI goes beyond corporate policy. At its core, it’s about expanding access to opportunities for groups historically excluded from full participation in American life. From this broader perspective, many 20th-century reforms can be seen as part of the DEI arc.

Consider higher education. Many elite U.S. universities refused to admit women until well into the 1960s and 1970s. Columbia, the last Ivy League university to go co-ed, started admitting women in 1982. Since the advent of affirmative action, women haven’t just closed the gender gap in higher education – they outpace men in college completion across all racial groups. DEI policies have particularly benefited women, especially white women, by expanding workforce access.

Many Ivy League universities didn’t admit women until surprisingly recently.

Similarly, the push to desegregate American universities was followed by an explosion in the number of Black college students – a number that has increased by 125% since the 1970s, twice the national rate. With college gates open to more people than ever, overall enrollment at U.S. colleges has quadrupled since 1965. While there are many reasons for this, expanding opportunity no doubt plays a role. And a better-educated population has had significant implications for productivity and economic growth.

The 1965 Immigration Act also exemplifies DEI’s impact. It abolished racial and national quotas, enabling the immigration of more diverse populations, including from Asia, Africa, southern and eastern Europe and Latin America. Many of these immigrants were highly educated, and their presence has boosted U.S. productivity and innovation.

Ultimately, the U.S. economy is more profitable and productive as a result of immigrants.

What does DEI cost?

While DEI generates returns for many businesses and institutions, it does come with costs. In 2020, corporate America spent an estimated US$7.5 billion on DEI programs. And in 2023, the federal government spent more than $100 million on DEI, including $38.7 million by the Department of Health and Human Services and another $86.5 million by the Department of Defense.

The government will no doubt be spending less on DEI in 2025. One of President Donald Trump’s first acts in his second term was to sign an executive order banning DEI practices in federal agencies – one of several anti-DEI executive orders currently facing legal challenges. More than 30 states have also introduced or enacted bills to limit or entirely restrict DEI in recent years. Central to many of these policies is the belief that diversity lowers standards, replacing meritocracy with mediocrity.

But a large body of research disputes this claim. For example, a 2023 McKinsey & Company report found that companies with higher levels of gender and ethnic diversity will likely financially outperform those with the least diversity by at least 39%. Similarly, concerns that DEI in science and technology education leads to lowering standards aren’t backed up by scholarship. Instead, scholars are increasingly pointing out that disparities in performance are linked to built-in biases in courses themselves.

That said, legal concerns about DEI are rising. The Equal Employment Opportunity Commission and Department of Justice have recently warned employers that some DEI programs may violate Title VII of the Civil Rights Act of 1964. Anecdotal evidence suggests that reverse discrimination claims, particularly from white men, are increasing, and legal experts expect the Supreme Court to lower the burden of proof needed by complainants for such cases.

The issue remains legally unsettled. But while the cases work their way through the courts, women and people of color will continue to shoulder much of the unpaid volunteer work that powers corporate DEI initiatives. This pattern raises important equity concerns within DEI itself.

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What lies ahead for DEI?

People’s fears of DEI are partly rooted in demographic anxiety. Since the U.S. Census Bureau projected in 2008 that non-Hispanic white people would become a minority in the U.S by the year 2042, nationwide news coverage has amplified white fears of displacement.

Research indicates many white men experience this change as a crisis of identity and masculinity, particularly amid economic shifts such as the decline of blue-collar work. This perception aligns with research showing that white Americans are more likely to believe DEI policies disadvantage white men than white women.

At the same time, in spite of DEI initiatives, women and people of color are most likely to be underemployed and living in poverty regardless of how much education they attain. The gender wage gap remains stark: In 2023, women working full time earned a median weekly salary of $1,005 compared with $1,202 for men − just 83.6% of what men earned. Over a 40-year career, that adds up to hundreds of thousands of dollars in lost earnings. For Black and Latina women, the disparities are even worse, with one source estimating lifetime losses at $976,800 and $1.2 million, respectively.

Racism, too, carries an economic toll. A 2020 analysis from Citi found that systemic racism has cost the U.S. economy $16 trillion since 2000. The same analysis found that addressing these disparities could have boosted Black wages by $2.7 trillion, added up to $113 billion in lifetime earnings through higher college enrollment, and generated $13 trillion in business revenue, creating 6.1 million jobs annually.

In a moment of backlash and uncertainty, I believe DEI remains a vital if imperfect tool in the American experiment of inclusion. Rather than abandon it, the challenge now, from my perspective, is how to refine it: grounding efforts not in slogans or fear, but in fairness and evidence.The Conversation

Rodney Coates, Professor of Critical Race and Ethnic Studies, Miami University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

The Knowledge

How San Francisco Got Its Cable Cars: The Story Behind an Icon

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Discover the history of San Francisco’s cable cars—from a 19th-century innovation to a preserved national landmark still running today.

Few transportation systems in the world are as instantly recognizable as the cable cars of San Francisco. Climbing steep hills with a steady hum and a nostalgic charm, these moving landmarks are more than just a tourist attraction—they’re a triumph of innovation born out of necessity.

🐎 A Problem on the Hills

In the mid-1800s, San Francisco was growing rapidly, but its geography posed a serious challenge. The city’s steep inclines made travel difficult, especially for horse-drawn streetcars, which were the primary form of public transportation at the time.

Horses often struggled to pull heavy loads uphill, and accidents were common. In some cases, animals collapsed under the strain. This dangerous and inefficient system needed a solution.

💡 The Vision of Andrew Hallidie

That solution came from Andrew Smith Hallidie, an engineer and entrepreneur who envisioned a safer, more reliable way to move people through the city.

Hallidie developed a system in which streetcars would be pulled by a continuously moving cable running beneath the street—eliminating the need for horses altogether.

⚙️ The First Cable Car Line

On August 2, 1873, Hallidie launched the world’s first cable car system: the Clay Street Hill Railroad.

This groundbreaking line proved that cable-powered transit could successfully navigate San Francisco’s steep terrain. Instead of relying on animal power, cars used a mechanical grip to latch onto a moving cable underground, allowing them to glide smoothly up and down hills.

The innovation quickly captured public attention—and demand.

🚀 A City Transformed

Following the success of the Clay Street line, cable car systems spread rapidly across San Francisco.

By the late 19th century:

  • Dozens of routes crisscrossed the city
  • Cable cars became the backbone of urban transportation
  • The system helped shape the city’s growth and accessibility

For a time, San Francisco operated the largest and most advanced cable car network in the world.

⚡ The Rise of Electric Streetcars

Despite their success, cable cars faced competition from emerging electric streetcar systems in the early 20th century. Electric trolleys were cheaper to build and operate, and they didn’t require the complex underground cable infrastructure.

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The turning point came after the devastating 1906 San Francisco earthquake, which destroyed much of the city—including large portions of the cable car network.

When rebuilding began, many lines were converted to electric systems instead of restoring the older cable technology.

The cable cars are now designated as a National Historic Landmark, recognized for their cultural and engineering significance by the National Park Service .

Visitors can explore the history and mechanics of the system at the San Francisco Cable Car Museum , which preserves original equipment and archives.

🛑 Saving a Symbol

By the 1940s, cable cars were on the brink of extinction.

That’s when Friedel Klussmann stepped in. A passionate preservationist, Klussmann led a public campaign to protect the remaining lines from being dismantled.

Her efforts culminated in a successful 1947 voter referendum that ensured the survival of San Francisco’s cable cars—transforming them from everyday transit into a preserved cultural landmark.

🌉 Cable Cars Today

Today, San Francisco’s cable cars are:

  • The last manually operated cable car system in the world
  • A National Historic Landmark
  • One of the most visited attractions in California

Three lines remain in operation:

  • Powell–Hyde Line
  • Powell–Mason Line
  • California Street Line

While they still function as public transit, they now serve as a moving museum—connecting modern riders with the city’s past.

🎯 Why It Matters

San Francisco’s cable cars represent more than a mode of transportation. They tell a story of innovation, resilience, and community action.

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From solving a practical problem to becoming a global icon, the cable car system reflects how cities adapt—and how people fight to preserve what makes them unique.


📌 “Now You Know”

San Francisco’s cable cars weren’t built for tourism—they were invented to solve a life-and-death problem on steep city streets. Today, they remain the last system of their kind anywhere in the world.

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BREAKING: Artemis II Successfully Launches on Historic Moon Mission

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Last Updated on April 2, 2026 by Daily News Staff

🕒 [UPDATE] Orion Performs Translunar Injection Burn

The spacecraft has completed its critical engine burn, sending Artemis II on a trajectory toward the Moon. This marks the official start of its deep space journey.


Rocket launching into the sky. BREAKING: Artemis II Successfully Launches on Historic Moon Mission
Source: NASA | Artemis II launch coverage and official mission updates

Artemis II Successfully Launches

CAPE CANAVERAL, Fla. — NASA has successfully launched its Artemis II mission, marking the first crewed journey toward the Moon in more than 50 years.

The powerful Space Launch System (SLS) rocket lifted off from Kennedy Space Center on April 1, carrying four astronauts on a 10-day mission around the Moon and back. 

On board are Commander Reid Wiseman, Pilot Victor Glover, Mission Specialist Christina Koch, and Canadian astronaut Jeremy Hansen. The mission is already being hailed as a major milestone in NASA’s effort to return humans to deep space. 

Shortly after liftoff, the Orion spacecraft successfully reached orbit and deployed its solar arrays, beginning its journey that will eventually send the crew on a translunar trajectory toward the Moon. 

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Source: NASA/Bill Ingalls

Artemis II is a lunar flyby mission, meaning astronauts will not land but will travel farther from Earth than any human mission in decades while testing critical systems needed for future landings. 

The mission also marks several historic firsts, including the first woman and the first person of color—Victor Glover—to travel into lunar space. 

NASA says the mission is a key step toward future lunar landings and long-term plans to establish a human presence on the Moon later this decade. 


🛰️ Artemis II Mission Timeline

The 10-day Artemis II mission follows a carefully planned trajectory from Earth to the Moon and back:

  • Day 1: Launch and Earth orbit
  • Day 1–2: Translunar injection burn
  • Days 2–4: Deep space travel
  • Days 4–5: Lunar flyby
  • Days 5–8: Return to Earth
  • Days 9–10: Reentry and splashdown

For official updates and in-depth mission details, visit the following trusted sources:


🧾 Sources

  • NASA official launch coverage and mission updates
  • NASA Artemis II press materials and briefings
  • NASA Kennedy Space Center launch operations updates

Stay with STM Daily News for live updates on Artemis II.

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Feeding America Highlights Farmers’ Role in Fighting Hunger on National Agriculture Day

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food love people africa. Feeding America
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Feeding America is marking National Agriculture Day by recognizing farmers, ranchers, and producers as key partners in the fight against hunger.

In a March 24 press release, the organization said the agricultural community plays a vital role in helping food banks and pantries deliver fresh, nutritious food to families across the country. Feeding America noted that produce, dairy, and protein are among the most requested foods by neighbors facing hunger and make up half of all food distributed through its network.

The organization said that in 2025, its network worked with growers to rescue 971 million pounds of fresh produce, helping redirect surplus food to communities in need. Feeding America also pointed to federal nutrition and farm support programs, saying government purchases from U.S. growers provide more than 20% of the food distributed through its network.

Ami McReynolds, Feeding America’s chief advocacy and community partnerships officer, said supporting farmers is directly connected to helping families access healthy meals. The organization is also urging Congress to support additional farm aid and a Farm Bill that strengthens nutrition programs.

Feeding America said a recent poll found that 95% of voters view hunger as a nonpartisan issue, reinforcing support for collaborative solutions between agriculture, food banks, and policymakers.

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The Bridge is a section of the STM Daily News Blog meant for diversity, offering real news stories about bona fide community efforts to perpetuate a greater good. The purpose of The Bridge is to connect the divides that separate us, fostering understanding and empathy among different groups. By highlighting positive initiatives and inspirational actions, The Bridge aims to create a sense of unity and shared purpose. This section brings to light stories of individuals and organizations working tirelessly to promote inclusivity, equality, and mutual respect. Through these narratives, readers are encouraged to appreciate the richness of diverse perspectives and to participate actively in building stronger, more cohesive communities.

https://stmdailynews.com/the-bridge

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  • Rod Washington

    Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art.

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