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Black-Owned Toy Start-Up (Purpose Toys) Unveiled New Naturalistas Pixie Puff Collection
Last Updated on October 1, 2025 by Daily News Staff
Black-Owned Toy Start-Up (Purpose Toys) Unveiled New Naturalistas Pixie Puff Collection
Purpose Toys recently announced their new forthcoming Tightly-Coiled Natural-Hair Fashion Doll line, Pixie Puff Collection, a celebration of short and chic natural hair styles, this past National CROWN Day on their Instagram @MyNaturalistas.
PHILADELPHIA /PRNewswire/ — Purpose Toys, one of the largest Black-owned toy start-ups, announced their new forthcoming Tightly-Coiled Natural-Hair Fashion Doll line, Pixie Puff Collection, a celebration of short and chic natural hair styles, this past National CROWN Day on Instagram @MyNaturalistas.
CROWN Day is holiday that celebrates the first signing of the CROWN Act into legislation in California, on July 3, 2019. The CROWN Act is legislation aimed to outlaw Natural-Hair discrimination in schools and the workplace.
Naturalistas is a line of ultra-glam, contemporary Natural Hair Fashion Dolls, created to celebrate children with coily, curly and naturally textured hair. With the announcement of the Pixie Puff Collection, the Naturalistas brand continues to grow by bringing the first culture-driven fashion doll line that centers around and celebrates children with coily “4-textured” hair, one of the most common hair types found across the African American community. Working with Just Play and Kidfinity Inc. (a Just Play affiliate company), the line will be sold and distributed by Purpose Toys at Walmart beginning in September 2022.
“Whereas there is an over-representation of long straight hair and long loose curls across the Black doll category, the reality is that many African American children actually have gorgeous tightly coiled hair,” said Purpose Toys CEO, DeeDee Wright-Ward. “From the standpoint of authentically representing distinctively Black characteristics, most doll products marketed to Black children don’t often reflect their beautiful pixie coils, which can inadvertently send a message that hair that looks like theirs isn’t equally valued…no matter the intent of the manufacturer.”
“A Celebration of Short Hair and Chic Style,” Pixie Puff dolls (SRP $12.97) are the beautiful girl-next-door addition to glamour-driven core Naturalistas product. The Pixie Puff Collection features characters Peety and Penny – both of whom come with beautiful cropped (coily) “4C” textured hairstyles, varying custom skin tones, modern contemporary fashions, and character profiles that speak to their pride and commitment to their healthy, unique natural tresses.
Lisa Whitaker, Co-President of Kidfinity states, “We are honored to support DeeDee and Purpose Toys on a brand that is centered on delivering accurate representation through beautiful dolls that will uplift and celebrate children everywhere.”
With legislation, such as the CROWN Act in place to protect against Natural Hair discrimination in schools and in the workplace, Naturalistas and the Pixie Puff Collection hope to do their small part in supporting the self-esteem and confidence of children who may face contrasting messaging at a young age about their perfect coils.
DeeDee adds, “Our tagline across all Naturalistas brands is ‘Be Proud of Your Crown,’ and on National Crown Day and always, we will continue to support the healthy emotional development of children who wear their Natural Hair through our nuanced, culture-driven product. It goes without saying that Purpose Toys is grateful for the support of Just Play and Walmart in bringing celebratory, uplifting ‘dolls-of-culture’ to toy aisles.”
About Purpose Toys
“A Supportive Community of Black Founders”, Purpose Toys’ mission is to partner with and uplift burgeoning toy entrepreneurs, by providing the infrastructure and resources necessary to succeed. Additionally, their mission is to also provide authentic “Product with a Purpose,” that perfectly aligns with the modern Black experience which we hope to deliver with contemporary brands, Naturalistas and “Pixie Puff Collection.” Purpose Toys’ products will be available coming Fall 2022 across the U.S. For more information, please email Marketing@MyNaturalistas.com or visit MyNaturalistas.com and follow social channels @mynaturalistas via Instagram, TikTok, and YouTube.
About Just Play, LLC
Just Play is a passionate toy company and global leader across a broad range of children’s consumer goods including figures, playsets, dolls, plush, role-play and dress-up. They create unique and innovative proprietary lines, as well as award-winning products based on popular children’s entertainment brands with best-in-class licensing partners. Just Play was founded by two toy industry veterans, Charlie Emby and Geoffrey Greenberg, in 2010 and has risen to a top 10 toy company according to NPD for the past 5 years. To learn more about Just Play’s products, please visit www.justplayproducts.com or follow the company on Instagram (@JustPlayProducts) or on Facebook (www.facebook.com/JustPlay).
About Kidfinity Inc
Kidfinity is a new company formed by industry veterans Lisa Whitaker, Darryl Wizenberg and Tolly Wizenberg. Kidfinity is closely aligned with Just Play and works together with its team to create new and innovative toys and consumer products outside of traditional toy lines.
SOURCE Purpose Toys
- Texas Roadhouse Allegations Update: No New Public Findings LocatedSTM Blog | Commentary | October 14, 2026 The viral allegations involving Texas Roadhouse and the treatment of Black customers raised an understandably disturbing question: Could diners trust that they were being served safely and respectfully? After reviewing available coverage again on October 14, STM Daily News did not locate new verified evidence establishing that… Read more: Texas Roadhouse Allegations Update: No New Public Findings Located
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Entertainment
Miranda Lambert to Launch Salvation Army’s Red Kettle Campaign at Cowboys Thanksgiving Game
Miranda Lambert will headline the Dallas Cowboys’ Thanksgiving halftime show, launching The Salvation Army’s 2026 Red Kettle Campaign and celebrating 30 years of charitable giving.
Country music superstar Miranda Lambert will headline the Dallas Cowboys’ Thanksgiving halftime show, celebrating 30 years of music, football, and charitable giving.
FRISCO, Texas — October 26, 2026 — Three-time Grammy Award-winning country music star Miranda Lambert will take center stage at AT&T Stadium this Thanksgiving as the Dallas Cowboys host the Philadelphia Eagles, helping kick off The Salvation Army’s 136th annual Red Kettle Campaign.
The nationally televised halftime performance will mark the 30th anniversary of the Cowboys’ Thanksgiving partnership with The Salvation Army, a tradition that combines football and entertainment to raise awareness and support for families facing financial hardship.
The Thanksgiving Day game is scheduled for November 26, 2026, at 3:30 p.m. Central Time (4:30 p.m. Eastern)and will air on FOX.
Three Decades of Music and Giving
Since its introduction in 1997, the Red Kettle Kickoff has become a Thanksgiving tradition, featuring some of the biggest names in entertainment.
Country music legend Reba McEntire performed at the inaugural event. Over the years, performers have included Destiny’s Child, Carrie Underwood, the Jonas Brothers, Selena Gomez, Dolly Parton, Lainey Wilson, and Post Malone.
According to The Salvation Army, the annual campaign has raised more than $3.4 billion over the past three decades, supporting essential community services nationwide.
Lambert, a Texas native, expressed excitement about participating in the event.
“There’s something special about how music brings people together, especially when it’s to spread joy and hope to families who need it most,” Lambert said in the announcement.
Supporting Communities Beyond the Holidays
Although the familiar red kettles are most visible during the holiday shopping season, donations help support The Salvation Army’s year-round programs.
These services include emergency food assistance, temporary housing, eviction prevention, addiction rehabilitation, disaster relief, and youth development programs.
The organization reports providing more than 28 million service touchpoints in 2025, operating through nearly 7,600 centers across the United States.
One important aspect of the Red Kettle Campaign is its local impact. According to The Salvation Army, donations collected in a community remain in that community to support residents facing difficult circumstances.
A Thanksgiving Tradition With a Purpose
The Cowboys’ partnership with The Salvation Army began through the efforts of Charlotte Jones, the team’s chief brand officer and co-owner.
Jones helped transform the team’s nationally televised Thanksgiving halftime show into an opportunity to encourage charitable giving.
Thirty years later, the tradition continues to connect millions of football viewers with opportunities to support their neighbors.
Commissioner Merle Heatwole, national commander of The Salvation Army, emphasized the campaign’s community mission.
“The Red Kettle Campaign gives people a simple way to spread joy and support their neighbors in need,” Heatwole said.
How to Help
As the holiday season approaches, The Salvation Army encourages individuals and families to participate by donating, volunteering, or supporting local assistance programs.
Those interested in contributing or seeking assistance can visit the organization’s official website.
Learn more: The Salvation Army
The 2026 Red Kettle Kickoff serves as a reminder that Thanksgiving is not only about football, family gatherings, and entertainment. It is also an opportunity to support people in our communities who need a helping hand.
Editorial note: The $3.4 billion fundraising figure and the 2025 service statistics are attributed to The Salvation Army. The 28 million figure represents service touchpoints, not necessarily 28 million unique individuals.
Source and related links
Original announcement: The Salvation Army’s October 25 press release
Official charity website: The Salvation Army USA
Multimedia release: Miranda Lambert Red Kettle Kickoff announcement
About STM Daily News — Community
At STM Daily News, we believe that strong communities are built through compassion, service, and people making a positive difference.
Our Community section highlights nonprofit organizations, charitable initiatives, volunteers, and everyday individuals working to improve lives.
Stay connected with stories that inform, inspire, and strengthen our communities at STM Daily News.
Source: The Salvation Army, October 25, 2026, official news release.
Daily News
Major Construction Begins on Metro’s East San Fernando Valley Light Rail Line
LA Metro has moved the East San Fernando Valley Light Rail Transit Project into major construction. The 6.7-mile Van Nuys Boulevard line will add 11 stations, connect with the G Line and regional rail services, and is now targeted for completion in early 2032.
After years of utility relocation and planning, LA Metro is moving into major construction on a new rail line along Van Nuys Boulevard. The milestone also comes with a revised early-2032 completion target.
LA Metro has officially marked the beginning of major construction on the East San Fernando Valley Light Rail Transit Project, moving one of the region’s most important rail projects from preparatory work into full-scale construction.
Metro held a groundbreaking ceremony on October 19, 2026, for the 6.7-mile line, which will run along Van Nuys Boulevard from the G Line busway north to San Fernando Road in Pacoima. The project will add 11 light-rail stations serving Van Nuys, Panorama City, Arleta and Pacoima.
This was not the project’s first groundbreaking. Metro held an earlier ceremony in December 2022 when crews began relocating utility infrastructure. The new milestone is more consequential for riders: the major-construction phase covers the guideway, stations, traction-power substations, rail systems and a maintenance and storage facility.
From utility work to a new rail corridor
The project has spent several years in utility relocation, property acquisition, design and other early work. Metro’s current construction timeline shows major work continuing from 2026 through 2032, with phased traffic changes and K-rail installations expected along Van Nuys Boulevard.
When completed, trains are expected to operate every seven to 10 minutes during peak periods. The line will connect directly with the G Line and provide access to the Van Nuys Metrolink and Amtrak station. It is also expected to become an important transfer point for the future Sepulveda Transit Corridor and a planned Metrolink station in Pacoima.
The corridor already has a substantial transit market. Metro reported that bus Lines 233 and 761, which serve Van Nuys Boulevard, recorded nearly 20,000 boardings in September 2026. The agency also says approximately 19 percent of households in the project area lack access to a car, compared with about 8 percent countywide.
Those figures help explain why this project matters beyond its construction footprint. It is intended to give residents in some of the Valley’s most transit-dependent communities more reliable access to jobs, schools, healthcare and the wider regional transit network.
The opening target has moved to 2032
Metro’s current project page lists an estimated completion date of early 2032. That is later than the 2031 opening forecast the agency publicized when it celebrated an $893-million federal grant in September 2024. Earlier plans were more optimistic still: when utility work began in 2022, Metro said the first segment could open between 2028 and 2030.
The project’s financial scale has also grown clearer. In May 2026, the Metro Board established a life-of-project budget of approximately $3.999 billion and authorized the next phase of its progressive design-build contract with San Fernando Transit Constructors, a joint venture of Skanska and Stacy and Witbeck.
That authorization increased the construction contract’s value to roughly $2.431 billion. Funding for the larger project combines federal, state and local sources, including revenue from Los Angeles County’s Measure M transportation sales tax.
Rail returns to Van Nuys Boulevard
The East San Fernando Valley line will restore passenger rail to Van Nuys Boulevard for the first time since Pacific Electric ended streetcar service there in 1952. It will also become the first major new Metro rail project in the San Fernando Valley since the subway reached North Hollywood in 2000.
The historical parallel is significant. Van Nuys Boulevard once developed around electric railway service before the region shifted heavily toward automobiles and buses. Metro is now rebuilding rail in the same broad corridor, but as part of a modern network designed to connect local riders with bus rapid transit, regional rail and future high-capacity projects.
The current project ends in Pacoima. Metro continues to study a separate 2.5-mile northern extension that would reach the Sylmar/San Fernando Metrolink station. That extension is not included in the segment now entering major construction.
For riders, the October groundbreaking does not mean trains are imminent. Several years of disruptive and technically complex work remain, and the schedule has already moved beyond earlier forecasts. Still, it represents a tangible transition: the East San Fernando Valley line is no longer primarily a planning exercise or utility-relocation program. Metro has begun building the infrastructure that will carry trains.
That makes this a major step in Los Angeles County’s long effort to restore frequent rail transit to communities that lost it generations ago—and another chapter in The Long Track Back.
Primary sources
- LA Metro: Major construction will soon be underway
- LA Metro project page: East San Fernando Valley Light Rail Transit
- LA Metro Board meeting, May 28, 2026 — project budget and contract authorization
- LA Metro: $893 million federal grant announcement, September 6, 2024
- LA Metro: Advanced utility-work groundbreaking, December 2, 2022
This article is part of The Long Track Back, STM Daily News’ continuing coverage of how Los Angeles is rebuilding and expanding a passenger-rail network after decades of automobile-centered grow
STM Blog
Texas Roadhouse Allegations Update: No New Public Findings Located
STM Blog | Commentary | October 14, 2026
The viral allegations involving Texas Roadhouse and the treatment of Black customers raised an understandably disturbing question: Could diners trust that they were being served safely and respectfully?
After reviewing available coverage again on October 14, STM Daily News did not locate new verified evidence establishing that the alleged food tampering occurred. We also did not locate a publicly released final report from the outside firm the company said it hired.
The central distinction remains unchanged: the allegations have not been substantiated in the reporting reviewed, while Texas Roadhouse says its investigation points to a hoax.
What the available reporting says
In August, social media posts alleged that restaurant workers deliberately tampered with food served to Black customers. The claims circulated widely and prompted calls for a boycott. Texas Roadhouse said it had not identified current or former employees connected to the accusations.
In reporting updated August 26, KTXS noted that the viral post did not identify a particular restaurant location and that there was no verified evidence connecting the claims to a Texas Roadhouse employee.
The company told the outlet it had found no credible evidence of food tampering. It also said the original Facebook post had been deleted, some users had retracted posts amplifying the claims, and an outside firm had been engaged to investigate the accusations’ source and motives. These details come from August coverage, rather than a new October announcement.
What remains unresolved publicly
Our latest review did not locate a final outside investigation report that readers could examine. We therefore cannot describe that investigation as complete or independently assess its findings.
The company’s description of the claims as a hoax should continue to be attributed to Texas Roadhouse. Likewise, the allegations should not be repeated as though they describe a confirmed incident.
Not locating a new public report does not establish whether investigative work has continued privately. It means the public information we found does not support a stronger conclusion.
Why careful wording still matters
For Black diners, allegations of racist mistreatment can strike a painful nerve. Everyone deserves to sit down for a meal without worrying that their race could make them a target.
Taking that concern seriously requires credible complaints to be investigated thoroughly. It also requires care before assigning blame to a restaurant, a location, or its workers.
Social media can spread a warning far beyond its original audience before anyone verifies the underlying claim. Once that happens, a correction or clarification may never reach everyone who saw the accusation.
That makes transparency essential. Restaurants should explain what they have investigated and what they can substantiate. Those sharing accusations should be equally willing to share corrections and acknowledge uncertainty.
For now, the responsible position is to keep the evidence and the allegations separate. If new, verifiable findings become public, they should be assessed on their merits.
Join the conversation: What do you look for before trusting a viral warning about a business? Share your thoughts in the comments, and keep the conversation respectful.
Editor’s note: This is an October 14 status review of previously reported allegations. It does not announce a new investigative finding.
Sources
- KTXS: Viral post alleges Texas Roadhouse mistreated Black customers; company responds — Includes the company’s statement and explains the lack of verified evidence connecting the allegations to an employee or location.
- Houston Chronicle: Texas Roadhouse investigates Facebook hoax alleging racist food tampering — Covers the company’s denial and its decision to hire an outside investigative firm.
- MySA: Texas Roadhouse faces social media backlash over viral allegations — Details how the claims spread and the restaurant chain’s response.
Related reading
- Snopes: Posts claim Texas Roadhouse servers contaminated Black customers’ food — Examines the viral allegations.
- Restaurant Business: Texas Roadhouse says post alleging racist practices was a hoax — Restaurant industry coverage of the controversy.
- Texas Roadhouse official website — Company information and customer contact options.
