The Bridge
Black-Owned Toy Start-Up (Purpose Toys) Unveiled New Naturalistas Pixie Puff Collection
Last Updated on October 1, 2025 by Daily News Staff
Black-Owned Toy Start-Up (Purpose Toys) Unveiled New Naturalistas Pixie Puff Collection
Purpose Toys recently announced their new forthcoming Tightly-Coiled Natural-Hair Fashion Doll line, Pixie Puff Collection, a celebration of short and chic natural hair styles, this past National CROWN Day on their Instagram @MyNaturalistas.
PHILADELPHIA /PRNewswire/ — Purpose Toys, one of the largest Black-owned toy start-ups, announced their new forthcoming Tightly-Coiled Natural-Hair Fashion Doll line, Pixie Puff Collection, a celebration of short and chic natural hair styles, this past National CROWN Day on Instagram @MyNaturalistas.
CROWN Day is holiday that celebrates the first signing of the CROWN Act into legislation in California, on July 3, 2019. The CROWN Act is legislation aimed to outlaw Natural-Hair discrimination in schools and the workplace.
Naturalistas is a line of ultra-glam, contemporary Natural Hair Fashion Dolls, created to celebrate children with coily, curly and naturally textured hair. With the announcement of the Pixie Puff Collection, the Naturalistas brand continues to grow by bringing the first culture-driven fashion doll line that centers around and celebrates children with coily “4-textured” hair, one of the most common hair types found across the African American community. Working with Just Play and Kidfinity Inc. (a Just Play affiliate company), the line will be sold and distributed by Purpose Toys at Walmart beginning in September 2022.
“Whereas there is an over-representation of long straight hair and long loose curls across the Black doll category, the reality is that many African American children actually have gorgeous tightly coiled hair,” said Purpose Toys CEO, DeeDee Wright-Ward. “From the standpoint of authentically representing distinctively Black characteristics, most doll products marketed to Black children don’t often reflect their beautiful pixie coils, which can inadvertently send a message that hair that looks like theirs isn’t equally valued…no matter the intent of the manufacturer.”
“A Celebration of Short Hair and Chic Style,” Pixie Puff dolls (SRP $12.97) are the beautiful girl-next-door addition to glamour-driven core Naturalistas product. The Pixie Puff Collection features characters Peety and Penny – both of whom come with beautiful cropped (coily) “4C” textured hairstyles, varying custom skin tones, modern contemporary fashions, and character profiles that speak to their pride and commitment to their healthy, unique natural tresses.
Lisa Whitaker, Co-President of Kidfinity states, “We are honored to support DeeDee and Purpose Toys on a brand that is centered on delivering accurate representation through beautiful dolls that will uplift and celebrate children everywhere.”
With legislation, such as the CROWN Act in place to protect against Natural Hair discrimination in schools and in the workplace, Naturalistas and the Pixie Puff Collection hope to do their small part in supporting the self-esteem and confidence of children who may face contrasting messaging at a young age about their perfect coils.
DeeDee adds, “Our tagline across all Naturalistas brands is ‘Be Proud of Your Crown,’ and on National Crown Day and always, we will continue to support the healthy emotional development of children who wear their Natural Hair through our nuanced, culture-driven product. It goes without saying that Purpose Toys is grateful for the support of Just Play and Walmart in bringing celebratory, uplifting ‘dolls-of-culture’ to toy aisles.”
About Purpose Toys
“A Supportive Community of Black Founders”, Purpose Toys’ mission is to partner with and uplift burgeoning toy entrepreneurs, by providing the infrastructure and resources necessary to succeed. Additionally, their mission is to also provide authentic “Product with a Purpose,” that perfectly aligns with the modern Black experience which we hope to deliver with contemporary brands, Naturalistas and “Pixie Puff Collection.” Purpose Toys’ products will be available coming Fall 2022 across the U.S. For more information, please email Marketing@MyNaturalistas.com or visit MyNaturalistas.com and follow social channels @mynaturalistas via Instagram, TikTok, and YouTube.
About Just Play, LLC
Just Play is a passionate toy company and global leader across a broad range of children’s consumer goods including figures, playsets, dolls, plush, role-play and dress-up. They create unique and innovative proprietary lines, as well as award-winning products based on popular children’s entertainment brands with best-in-class licensing partners. Just Play was founded by two toy industry veterans, Charlie Emby and Geoffrey Greenberg, in 2010 and has risen to a top 10 toy company according to NPD for the past 5 years. To learn more about Just Play’s products, please visit www.justplayproducts.com or follow the company on Instagram (@JustPlayProducts) or on Facebook (www.facebook.com/JustPlay).
About Kidfinity Inc
Kidfinity is a new company formed by industry veterans Lisa Whitaker, Darryl Wizenberg and Tolly Wizenberg. Kidfinity is closely aligned with Just Play and works together with its team to create new and innovative toys and consumer products outside of traditional toy lines.
SOURCE Purpose Toys
- When School’s Out, Community Steps In
Community: The joy of being a kid on summer vacation offers a time to explore with your friends, discover new things about the world and yourself and recharge for a few months before heading back to school in the fall. However, for millions of families, the end of the school year also marks the beginning of a stressful season filled with tough choices, as children can fall behind in the months away from the classroom. - StarKist® and Feed the Children Team Up Again to Help Put Child Hunger to Bed™
StarKist and Feed the Children are expanding the Put Child Hunger to Bed campaign (May 1–Sept 30, 2026), donating up to 100,000 pouches and matching up to $100,000 in donations. - McKinley Thompson: African American Auto Designer
The first-generation Bronco was designed by McKinley Thompson Jr., Ford’s first African American designer. This highlights his significant contribution to the automotive industry during Black History Month. - Chicken Salad Chick Foundation Presents Record-Breaking Donation to CURE Childhood Cancer
Chicken Salad Chick Foundation raised a record $382,604.30 for CURE Childhood Cancer in 2025, fueled by Cookies for a CURE and the Giving Card program. - GENYOUth and Taste of the NFL Help Expand Access to 75 Million School Meals Nationwide
GENYOUth and Taste of the NFL will help provide access to 75 million school meals through a $1.5 million initiative benefiting 500 schools and 275,000 students nationwide.
https://stmdailynews.com/category/the-bridge
child education
When School’s Out, Community Steps In
Community: The joy of being a kid on summer vacation offers a time to explore with your friends, discover new things about the world and yourself and recharge for a few months before heading back to school in the fall. However, for millions of families, the end of the school year also marks the beginning of a stressful season filled with tough choices, as children can fall behind in the months away from the classroom.
(Feature Impact) The joy of being a kid on summer vacation offers a time to explore with your friends, discover new things about the world and yourself and recharge for a few months before heading back to school in the fall. However, for millions of families, the end of the school year also marks the beginning of a stressful season filled with tough choices, as children can fall behind in the months away from the classroom.
The summer gap begins when the school doors close and many children lose access to the daily routines, educational support and dependable nutrition that help them thrive. For families already juggling tight budgets and demanding schedules, summer can quickly become a season of added pressure and stress.
Summer learning loss – or the decline in academic skills and learning during the school break – can have a lasting impact on academic outcomes. Studies show over the summer, students can forget 20-30% of what they learned during the school year. Without the right support, students often start the new school year playing catchup, which can cause them to fall further behind.
Summer can also intensify food insecurity. Of the more than 22 million kids who rely on free or reduced-priced school meals, many lose access to these vital programs over the summer. When those meals disappear, families must stretch already limited budgets to cover up to 10 additional meals a week per child. In fact, recent United Way Worldwide data from 211 – the free 24/7 helpline that connects people with local resources – identified food access as one of the most pressing needs facing millions of families nationwide.
These overlapping pressures fall especially hard on millions of working families living paycheck to paycheck, including ALICE (Asset Limited, Income Constrained, Employed) households. They earn above the federal poverty level but still struggle to afford basic expenses like housing, medicine, food and transportation.
Addressing the summer gap requires a community-wide approach and solutions that meet hardworking families where they are. For example, United Way Community Schools are community-based hubs that bring together schools, social services agencies, volunteers and other community partners to provide students and families with essential support like tutoring, food access and health and wellness resources.
Families also need easy, practical, daily tips and local resources to make ends meet and help their kids stay on track.
Learning that Fits Your Day
For busy families, low- or no-cost learning moments that fit into packed schedules can make a real difference. Many communities and nonprofits offer dedicated programs to keep children active and learning during the summer, such as:
- Summer art classes, creative writing workshops and digital literacy tutoring at local libraries
- Free monthly book deliveries and reading challenges through Dolly Parton’s Imagination Library – a United Way partner – or book exchanges at Little Free Libraries in high-traffic areas
- Gardening classes, nature appreciation classes and swim lessons through local parks and recreation departments
- Free weekly youth workshops offered by many public museums, zoos and botanical gardens
- Free virtual museum field trips through institutions like the Smithsonian and NASA Glenn Research Center
- Free online courses in topics ranging from coding to art or language learning
Accessing Your Community’s Food Network
Families shouldn’t have to choose between nutritious food and other essentials. Help is available to ensure kids have the nutrition needed to thrive over the summer. While resources vary by community, examples include:
- Youth-serving organizations serving as open summer meal sites, offering free breakfast and lunch to kids and teens
- City parks departments offering daily meal stations
- School districts offering summer meal programs; food delivery may be an option
- Local places of worship hosting open-door meal programs or distributing weekend grocery bags for families
For those looking to make a difference this summer, consider lending a hand to help children and families. Volunteering is a rewarding way to give back to your community. Whether it’s mentoring, serving meals, reading with students or supporting local programs, even a small time investment can make a lasting impact. After all, when families thrive, communities thrive.
To learn more about childhood summer learning programs, food initiatives and ways to support your community, visit unitedway.org.
SOURCE:
The Bridge is a section of the STM Daily News Blog meant for diversity, offering real news stories about bona fide community efforts to perpetuate a greater good. The purpose of The Bridge is to connect the divides that separate us, fostering understanding and empathy among different groups. By highlighting positive initiatives and inspirational actions, The Bridge aims to create a sense of unity and shared purpose. This section brings to light stories of individuals and organizations working tirelessly to promote inclusivity, equality, and mutual respect. Through these narratives, readers are encouraged to appreciate the richness of diverse perspectives and to participate actively in building stronger, more cohesive communities.
https://stmdailynews.com/the-bridge
Community
StarKist® and Feed the Children Team Up Again to Help Put Child Hunger to Bed™
StarKist and Feed the Children are expanding the Put Child Hunger to Bed campaign (May 1–Sept 30, 2026), donating up to 100,000 pouches and matching up to $100,000 in donations.
Child hunger isn’t an abstract issue—it’s a daily reality for families in communities across the U.S. That’s why StarKist® is renewing its long-running partnership with Feed the Children through the Put Child Hunger to Bed™ campaign, turning simple, everyday actions into tangible support for kids who need it most.
Announced April 30, 2026, the campaign runs May 1 through September 30, 2026, and gives consumers two straightforward ways to participate: buy a product many already keep in their pantry, or donate directly online. Either way, the goal is the same—help more children and families access nutritious food and essential resources.
Two ways everyday choices can make an impact
StarKist is inviting shoppers to join the movement with built-in giving tied to routine purchases:
- Buy a tuna pouch, give a pouch: For every StarKist tuna pouch purchased, StarKist will donate one pouch to Feed the Children, up to 100,000 pouches.
- Donate online, double the impact: StarKist will match consumer donations dollar-for-dollar, up to $100,000, when donations are made through the campaign site.
Consumers can learn more or donate directly at StarKist.com/feedthechildren.
A partnership with more than 15 years behind it
StarKist and Feed the Children aren’t new collaborators. According to StarKist, the organizations have worked together for more than 15 years, combining product donations and financial contributions to support children and families experiencing hunger and hardship.
Michael Merritt Jr., Vice President and Head of Marketing & Innovation at StarKist, said the campaign is designed to make participation easy and meaningful—so consumers can be part of the solution through actions that fit naturally into everyday life.
Feed the Children also emphasized the broader impact: when families have reliable access to food and essentials, it doesn’t just help them get through today—it supports children’s development and future opportunities.
Jax joins the campaign to amplify awareness
To help bring the message to more families and communities, StarKist is partnering with a group of creators and advocates, including musician and mom Jax (@jax), who has 14.7 million TikTok followers and is known for uplifting, relatable content.
Jax shared that becoming a mom has deepened her perspective on food insecurity—and that no child should have to wonder where their next meal is coming from. As part of the collaboration, she’s also teaming up with Charlie The Tuna® for a new jingle tied to the campaign.
More voices joining the movement
Alongside Jax, StarKist is working with additional creators to encourage participation and share practical ways to support families:
- Becca Kufrin (@bkoof) – TV personality and mom
- Kit Hoover (@kithoover) – TV host
- Marina Chaparro (@nutrichicos) – Registered pediatric dietitian
- Samantha Busch (@samanthabusch) – Lifestyle influencer and philanthropist
The mix of entertainment, family lifestyle, and nutrition voices is intentional: the campaign is built to meet people where they already are—online, in stores, and in daily routines.
Why tuna pouches are the campaign’s centerpiece
StarKist is centering the campaign around its tuna pouches because they’re designed for convenience and nutrition—ready-to-eat, fully cooked, and available in more than 20 varieties. The company notes that each pouch delivers 12 grams or more of protein, making it an easy option for quick lunches, snacks, or on-the-go meals.
The bigger idea: when a product is already part of a household routine, tying it to giving can help scale impact—turning a small choice into support for families facing food insecurity.
How to get involved
If you want to participate between May 1 and September 30, 2026, you can:
- Purchase any StarKist tuna pouch (any size, type, or flavor) at your local grocery store or retailer
- Visit StarKist.com/feedthechildren to learn more or donate (with matching available up to the campaign limit)
Together, StarKist and Feed the Children say they’re working toward a shared goal: helping ensure kids can focus on growing, learning, and dreaming—rather than worrying about their next meal.
About the organizations
- StarKist Co. is a socially responsible company focused on convenient, nutritious proteins, known for its single-serve pouch products and its longtime mascot, Charlie The Tuna®.
- Feed the Children is a global nonprofit working to end childhood hunger in the U.S. and around the world by providing food, essentials, and opportunities to children and families.
To read more about community-related events, visit www.stmdailynews.com and search for “community.”
The Bridge
McKinley Thompson: African American Auto Designer
The first-generation Bronco was designed by McKinley Thompson Jr., Ford’s first African American designer. This highlights his significant contribution to the automotive industry during Black History Month.
The first-generation Bronco was designed by McKinley Thompson Jr., who was the first African American designer hired at Ford Motor Company.
Edited by: Rod Washington
Images: Ford Motor Company
Storyblocks
Wikipedia Wiki Commons
Visit: https://stmdailynews.com/category/the-bridge/black-history/
