Connect with us






SEATTLE /PRNewswire/ — Blu Canary Capital, a global advisory and fund management firm at the forefront of the regulated digital securities world, is delighted to announce that it is partnering with the re-formed Arena Football League to support the creation of a loyalty app and virtual digital stadiums for live volumetrically projected games with immersive entertainment and shopping experiences. Blu Canary will also work with the AFL to structure fan-oriented financings on the individual team and league level.

Phil Larmon of Blu Canary stated, “This represents the next stage in the evolution of sporting experiences.”

The Arena Football League logo

On Feb 1st, 2023, the AFL announced its launch under Commissioner Lee Hutton III, historically significant as Lee is recognized as the first Black Commissioner to spearhead a professional sports league in the United States. Lee is joined by Co-Owner and Deputy Commissioner Travelle Gaines and Co-Owner and President of Entertainment Tuo Clark.

Said Lee, “We envisioned executing on the old saying ‘Bigger and Better,’ but this time, we wanted to incorporate the components of a modern-day business – streaming, betting, technology, virtual reality, and immersive fan engagement mixed with good old-fashioned iron-man football. Our partnership with Blu Canary Capital and their entertainment subsidiary, NU 3RA Studios, allows us to execute on this vision and much more.”

The AFL is set to relaunch in 2024, with 16 regional teams playing 10 regular season games before post-season play. Games will be played live in local arenas while being projected into the metaverse to a truly global audience.

This will be the first time a professional sports league has made games available to global audiences through the metaverse. Without capacity constraints and real, up close, immersive viewing, we anticipate rapid growth in the audience for this sport. Especially given the entry into the Olympics of flag football.

Blu Canary is building on the foundation laid by security token pioneers and applying a third dimension to the emerging world of Web3 and decentralized finance. This approach will open up access to early-stage investments in a wide range of innovative companies.

Rory Rawlings, Blu Canary CEO, explains, “We are excited to partner with The AFL because their business model is perfectly designed to take advantage of the third dimension for security tokens–what we call Insumer ownership. Fans want more. They want to be investors as well as consumers. Proof of ownership via a synced wallet in the metaverse and real life will offer new ways to reward your fan base and improve retention.”

Blu Canary helps companies with large audiences and “tribal power” raise money through SEC-regulated digital securities. The firm assists in structuring the offerings and works with regulated partners to manage registration, when appropriate, with the SEC. This ensures the STO is fully compliant with the latest security regulations and KYC/AML requirements.


NU 3RA will partner with XMANNA Software Technologies Inc. and others to create a custom loyalty app and digital venue for the AFL games. They will also expect to host live concerts that will occur in-stadium and be live streamed into the AFL metaverse, boosting the entertainment value of every event. Within this metaverse, AFL fans will be able to stroll between stadiums, catching simultaneous games. Enjoy live concerts, purchase digital and real merchandise, and interact with players and coaches. It’s sport like you’ve never experienced before.

Phil Larmon, Head of Business Development for Blu Canary stated, “This represents the next stage in the evolution of sporting experiences, now folks will be able to immerse themselves not only in action-packed live games but also in distinct virtual experiences that will seamlessly bridge both worlds. These groundbreaking advancements truly revolutionize the way we perceive sports; as local and regional events will gain access to both global appeal and sponsors, for the ever-growing and connected community of sports enthusiasts.”

Daya Fernandez, CEO of NU 3RA Studios added, “Can you imagine watching 2 games in 2 cities simultaneously with your friend sitting next to you in a metaverse stadium…Meanwhile in real life you are each lying on your own couch, in your own living room, in totally different countries? We are making it a reality, and are excited to introduce to the world the future of sports and entertainment”

About Blu Canary
Blu Canary is the world’s first full-service advisory and fund management firm specializing in the third dimension of digital assets for insumers in the new world of regulated digital securities. We provide products and services that unlock the advantages of 21st-century capital markets.

About NU 3RA Studios
Nu 3ra Studios is a research and development studio that specializes in creating immersive, interactive virtual experiences merging the physical and digital worlds. From sport, music, entertainment, gaming, filmmaking, and content creation, our team works on creating cutting-edge technologies that push the boundaries of what is possible.

About The Arena Football League
With 30 years of history, the Arena Football League (AFL) is the most well-established indoor football brand in the United States with over 30 years of fan development and endless, unforgettable moments. The AFL is the highest level of professional indoor football in the United States and boasts over 100 million loyal fans worldwide. It is currently the second longest running league in the US. Under new ownership the league plans to provide both the players and fans with an experience that has never been seen before.

For more information about the AFL, please visit www.theafl.com and follow @OfficialAFL on Instagram and @OfficialAFL on Twitter.


Sports Contact:
Contact: Phil Larmon
Email: [email protected]

SOURCE Blu Canary Capital

pickleball and sports exclusive

Players World of Sports Welcomes New Ownership



HILTON HEAD, S.C., /PRNewswire/ — Players World of Sports, the esteemed local provider of tennis and pickleball equipment, apparel, and accessories, is excited to announce its recent change in ownership. With a long-standing history and strong reputation within the Hilton Head community, the business has been acquired by the dynamic duo of Daryl and Kathy Daye of Bluffton, SC, along with the powerhouse team of Jeff and Heather Yakes of Hardeeville, SC. As the torch is passed and the page is turned to the next chapter, South Carolina residents, businesses, and visitors should prepare for an energetic resurgence of expertise, excellence, and excitement throughout the local sporting community.

Players World of Sports, the esteemed local provider of tennis and pickleball equipment, apparel, and accessories, is excited to announce its recent change in ownership.

Since 1982, Players World of Sports has been proudly serving the Hilton Head Island community as an independent, family-owned business. Known for its expertise in tennis racquet selection, racquet restringing, and the fast-growing sport of pickleball, the store offers a wide selection of top-name brand racquets, paddles, apparel, court shoes, bags, and accessories.

Owned and operated by the Jilly family for over 20 years, Players World of Sports has built strong relationships and has become a recognized staple of the Hilton Head tennis community. With the new ownership, the business is poised to continue its tradition of distinction and commitment to the active lifestyles of the local region.

The new ownership team, consisting of long-time family friends and business partners Daryl and Kathy Daye, as well as Jeff and Heather Yakes, share a deep passion for an active lifestyle and a strong commitment to the local community as residents of the Hilton Head area. Drawing from their personal experiences as athletes, the new owners understand the needs of sports enthusiasts and are dedicated to providing exceptional service and quality products.

Under the guidance of General Manager Amy Wright, a tennis guru and a resident expert, the knowledgeable and passionate staff of Players World of Sports will continue to deliver an unmatched shopping experience. From greeting customers with a smile to providing guidance on product selection, the team is committed to ensuring customer satisfaction every step of the way.

Players World of Sports offers a wide range of products and services to support various sports, beach, and leisure activities. Tennis enthusiasts can explore a comprehensive selection of racquets, bags, balls, equipment, accessories, and apparel from top brands such as Babolat, Head Racquet Sports, and Wilson. For pickleball enthusiasts, the store carries paddles, bags, balls, equipment, accessories, and apparel from trusted brands like Selkirk Sport, Joola, and Onix. The store also offers footwear, as well as a wide range of men’s, women’s, and kids’ apparel. Thrilled to continue the legacy of Players World of Sports and serve the Hilton Head community, the new ownership group is committed to providing the best products and unparalleled customer service to all sports enthusiasts in the area.

For more information about Players World of Sports and to explore their offerings, please visit the store or their website at playersworldofsports.com.

About Players World of Sports:


Players World of Sports is an independent, family-owned business that has been serving the Hilton Head Island community since 1982. As experts in tennis racquet selection, racquet re-stringing, and the growing sport of pickleball, the store offers a wide range of top-name brand racquets, paddles, apparel, court shoes, bags, and accessories. With a passionate team and a commitment to customer satisfaction, Players World of Sports continues to be a trusted resource for sports enthusiasts in Hilton Head and beyond.

SOURCE Players World of Sports

Continue Reading

Daily News

Pickleball in California Sees Unprecedented Growth: Investment Needed

California’s pickleball surge necessitates investment in courts to meet demand and sustain growth.



Pickleball, the popular paddle sport, is experiencing unprecedented growth in California. According to the recently released 2023 State of Pickleball: Participation & Infrastructure Report by Pickleheads and The Sports & Fitness Industry Association (SFIA), the state will need to build a staggering 3,748 courts at a cost of $131.2 million to meet the increasing demand over the next 5-7 years.

The report also reveals that California currently has only 0.67 dedicated pickleball courts per 10,000 people, which is 45% below the national average. In fact, the state ranks 41st in the nation in terms of dedicated court coverage per capita. These figures highlight the urgent need for investment in pickleball infrastructure to keep up with the sport’s meteoric rise.

Brandon Mackie, Co-founder and COO of Pickleheads, emphasizes the significance of this growth, stating, “Pickleball continues to grow at an unprecedented rate in California. Our estimates show the state will need to invest $131M in courts over the next 5-7 years. This represents an exciting challenge for both public and private enterprises in California.”

Pickleheads, the leading online platform for pickleball, has been instrumental in compiling comprehensive data on pickleball courts across the country. Their database currently includes 51,937 courts across 12,081 facilities in the U.S.

To gain further insights into the state of pickleball and its infrastructure, the 2023 State of Pickleball: Participation & Infrastructure Report can be purchased on pickleheads.com for $350.

As pickleball’s popularity continues to soar, the investment and expansion of pickleball facilities in California will play a crucial role in meeting the growing demand and ensuring players have ample opportunities to enjoy the sport.

SOURCE Pickleheads

Continue Reading

Daily News

Dink Ninja Paddle Review: High-Quality Performance!

“Discover the Dink Ninja Paddle’s high-quality performance in our review! Elevate your pickleball game with this top-notch equipment.



“Dink Ninja Paddle Review: Slicing and Dicing Its Way to High-Quality Performance!”

In a recent episode of Sleeves Senior Pickleball Report, renowned host Mike Sliwa took on the challenge of reviewing the Dink Ninja 🥷White Hot Edition 🔥 Carbon Paddle. Known for his expertise and insightful analysis, Mike left no stone unturned as he explored the paddle’s features and performance.

The Dink Ninja paddle boasts an 18k Carbon Fiber face that delivers an impressive combination of power, spin, and accuracy. Its dual layer PP honeycomb core, coupled with a flexible paddle surface, provides an unmatched touch, allowing players to execute precise shots with ease. With a thickness of 16mm, this paddle offers increased power for those aggressive shots on the court.

What sets the Dink Ninja apart is its proprietary textured surface, which effortlessly generates impressive ball spin. Mike Sliwa couldn’t help but be impressed with the paddle’s ability to enhance his game and take it to the next level.

If you’re looking to elevate your pickleball game, the Dink Ninja 🥷White Hot Edition 🔥 Carbon Paddle might just be the game-changer you need. Don’t miss out on this incredible paddle that slices and dices its way to high-quality performance.

Discover everything you need to know about the legendary Dink Ninja paddle by clicking the link below.


Continue Reading