Sports
Tom Brady Invests in Birmingham City Football Club
NEW YORK /PRNewswire/ — Seven-time Super Bowl champion and entrepreneur Tom Brady has entered a partnership with Knighthead Capital Management LLC (“Knighthead”), to become a minority owner of Birmingham City Ltd. Brady will become Chairman of the new Advisory Board, working directly with the Club’s Board and members of Birmingham City Football Club’s leadership team.
As Chairman of the Advisory Board, Brady will apply his extensive leadership experience and expertise across several components of the Club, including working alongside the sports science department to advise on health, nutrition, wellness, and recovery systems and programs. In addition, Brady will work closely with the Board and the management team on global marketing efforts and the identification of new commercial partnership opportunities for the Club.
An NFL legend who is universally recognized among the greatest players in league history, Brady retired in 2023 after 23 illustrious seasons. Among his innumerable accolades and accomplishments, Brady holds the record for most Super Bowl victories with seven and most Super MVPs with five. In addition, he earned the NFL Most Valuable Player Award three times, the NFL Offensive Player of the Year twice, and has been honored with multiple ESPY Awards and Sports Illustrated Sportsperson of the Year distinctions, along with his naming to the NFL 100th Anniversary ‘All-Time Team.’
Even in retirement, Brady has continued his relentless pursuit of sporting excellence, and his passion for competition has culminated in several highly successful global endeavours with Knighthead across a variety of sports. In addition to the Birmingham City Ltd. partnership, Brady joined Knighthead’s ownership group for a Major League Pickleball team in 2022, and in March 2023, Brady’s lifestyle apparel clothing company, BRADY™, was announced as the Official Apparel Partner of Knighthead’s World Endurance Championship racing team, Hertz Team JOTA, which competed at the famed 24 Hours of Le Mans this past June. Taken together, these ventures are illustrative of Brady’s unyielding commitment to exercise his entrepreneurial instincts and to bridge the gap between athlete and entrepreneur.
Tom Wagner said: “Tom Brady joining the Birmingham City team is a statement of intent. We are setting the bar at world class. Tom is both investing and committing his time and extensive expertise. As Chair of the Advisory Board Tom will have a direct impact on the Club. The Men’s, Women’s, and Academy teams are going to benefit from the knowledge. The goal that Tom has committed to own is to make Birmingham City a respected leader in nutrition, health, wellness, and recovery across the world of football.”
He added: “A commitment to Blues fans was made on May 8, 2023, to add experts from the world of sport and football to the team, putting in place the building blocks for future success. With Garry Cook as CEO, Hope Powell as Women’s Technical Director and now Tom Brady we are off to a fast start. Success does not come overnight. It takes time. But when you have great leaders in place everything becomes possible.”
“Birmingham City is an iconic club with so much history and passion and to be part of the Blues is a real honor for me,” said Brady. “BCFC is built on teamwork and determination and I’m excited to work alongside the board, management and players to make our Second City club second to none. I’ve been part of some amazing teams in my day, and I’m looking forward to applying my perspective to create that same success here in Birmingham.”
About Knighthead Capital Management LLC
Knighthead Capital Management, LLC (“Knighthead”) was co-founded in 2008 by Ara Cohen and Tom Wagner and currently has approximately $9.5 billion of assets under management. Knighthead is an event driven and deep value focused SEC registered investment advisor that specializes in investing in companies that need financial and operational restructuring. Knighthead has worked to create a diversified credit platform with an experienced team of investment professionals, specializing in credit analysis, sourcing, trading and restructuring. Knighthead’s long-term objective is to generate attractive risk-adjusted returns for its clients while emphasizing the preservation of capital. Knighthead manages assets across a variety of investment vehicles including a long/short Evergreen Hedge Fund, a number of Closed-End Credit Vehicles, a dedicated Real Estate Lending business and a sizable Insurance Asset Management business.
SOURCE Knighthead Capital Management, LLC
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Senior Pickleball Report
Exploring the Journey and Innovations in Pickleball with BOSS Pickleball’s Chris Chu
In the latest “People of Pickleball” episode, host Mike interviews Chris Chu, founder of BOSS Pickleball, discussing innovative training tools to enhance pickleball skills through practice and community engagement.
Hello, fellow pickleball enthusiasts! You’re in for an exciting ride with the latest episode of “People of Pickleball,” where our beloved host, Mike “Sleeves” Sliwa, sits down with Chris Chu, the innovative founder and president of BOSSPickleball. With a passion for the game and an inventive spirit, Chris shares his personal journey into the world of pickleball and the ingenious development of BOSS Pickleball—a brand that aims to enhance your game with smart training tools.
Getting into the Game
Like many of us, Chris’s journey began with a curious glance toward the local gym, where he found seniors engaged in this wonderfully quirky sport. Intrigued by the challenge and camaraderie, he was captivated by how this sport, that looked deceptively simple, demanded precision and strategy. Going beyond just playing, Chris found himself questioning how he could practice more effectively, leading him into the world of product development.
The Birth of BOSS Pickleball
The episode takes you behind the scenes, sharing how Chris transitioned from a player to an innovator. With a background in producing training tools for other sports, Chris’s inventive mind sprang into action in his garage. After countless prototypes and plenty of trial and error, Chris developed the patent-pending Tension Relief Cord™, a groundbreaking component of BOSSPickleball’s products. This feature is designed to mimic real ball flight, enabling players to practice their dink, drop, and reset shots with precision and confidence.
From Idea to Market Success
Chris’s story is a testament to perseverance and creativity. The episode explores how a simple idea evolved over a year and a half, through many iterations, to become a reliable training tool now embraced by coaches and players alike. His innovative trainers allow users to enhance their muscle memory and develop essential skills without needing a practice partner. Imagine perfecting those crucial moves in your yard, garage, or even your living room!
What’s Next for BOSS Pickleball?
Chris has big plans for his product, striving to break into clubs and become a staple in coaches’ arsenals. He emphasizes the importance of practice, offering the potential for rapid improvement through repeated drills. His vision is to see his product enhance the learning curve for pickleball lovers everywhere, emphasizing the importance of strategic growth and community engagement in the sport.
Wrapping Up
As Chris and Mike discuss during the episode, the future of pickleball looks incredibly bright, filled with innovation and inclusivity. Chris aims to contribute to this momentum by making training accessible and effective for players of all levels. As pickleball continues to grow, we can anticipate new avenues and opportunities for enthusiasts worldwide.
Don’t miss this episode if you’re passionate about pickleball and interested in training innovations. Tune in to hear more about Chris’s adventures and insights, and perhaps you’ll find the inspiration to elevate your game with a touch of innovation. Whether you’re a seasoned player or a curious newcomer, this episode is packed with valuable nuggets that will surely resonate with the pickleball fan in you!
Stay tuned, fellow picklers, and as always, keep playing and keep improving!
Boss Pickleball
https://www.bosspickle.com/our-story
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EVANSVILLE, Ind. /PRNewswire/ — Escalade, Incorporated (Nasdaq: ESCA) a leading manufacturer and distributor of sporting goods, recreation equipment, and fitness equipment, is proud to announce a new partnership for its US Weight subsidiary as the official U.S. distributor of adidas Fitness accessories. This exciting addition bolsters US Weight’s growing portfolio of fitness brands, which already includes industry leaders Lifeline Fitness, US Weight, and The Step.
The strategic partnership with RFE International, the global licensee of adidas home fitness, training, yoga, recovery and strength accessory products, positions US Weight at the forefront of the fitness market, delivering adidas’ cutting-edge fitness accessories to a wider audience in the U.S. market. The adidas Fitness range includes innovative gear designed for both professional athletes and fitness enthusiasts.
“We are excited to add adidas Fitness to our robust lineup of fitness brands,” said Bob Guinn, General Manager of US Weight. “This partnership represents a significant milestone for us as we continue to expand our offerings in the fitness category. adidas is a globally recognized brand synonymous with excellence, and we are excited to bring their high-quality fitness products to U.S. consumers.”
“US Weight’s addition to our family of global distribution partners is a very exciting one for RFE International and we’re thrilled to appoint them as our new U.S. distributor with responsibility across our adidas Accessories portfolio,” said Craig Hoskins, NAM General Manager of RFE International.
“Not only do we see US Weight as a key strategic partner for the development and expansion of our adidas Training accessories product line, together with the full resources of Escalade Inc. we’re exceptionally confident in their focus and determination to support and service the US consumer through their deep network of retail partnerships.”
“Their commitment to retail excellence and customer satisfaction aligns perfectly with our values, and we’re confident that this partnership will enhance the experience for our US customers; retailers and end-users alike.”
“With exciting new product development and a trusted partner in US Weight, we look forward to ensuring adidas is the go-to accessories brand for all sports and fitness enthusiasts across the U.S. for years to come.”
With a growing demand for premium fitness products, US Weight is committed to delivering innovative, reliable, and top-tier solutions to fitness enthusiasts nationwide. The addition of adidas Fitness also aligns with Escalade’s mission to offer world-class products that inspire active and healthy lifestyles.
The distribution of adidas Fitness products will begin immediately, with products available through select retail partners, fitness specialty stores, and online by January of 2025.
About US Weight
US Weight is a leading manufacturer of fitness weight sets, aerobic steps, umbrella bases, canopy weights, crowd control products, and tractor wheel weights, all made domestically. Established in 1996 and based in Olney, Illinois, US Weight is a trusted name across the fitness, safety, and outdoor industries. For more details, please contact Allison McDonald at allisonmcdonald@usweight.com.
About Escalade
Founded in 1922, and headquartered in Evansville, Indiana, Escalade designs, manufactures, and sells sporting goods, fitness, and indoor/outdoor recreation equipment. Our mission is to connect family and friends and create lasting memories. Leaders in our respective categories, Escalade’s brands include Brunswick Billiards®; STIGA®table tennis; Accudart®; RAVE Sports® water recreation; Victory Tailgate® custom games; Onix® Pickleball; Goalrilla™ basketball; Lifeline® fitness; Woodplay® playsets; and Bear® Archery. Escalade’s products are available online and at leading retailers nationwide. For more information about Escalade’s many brands, history, financials, and governance please visit www.escaladeinc.com.
About RFE
Founded in 2001, RFE International is a global sports and fitness company specializing in the design, manufacture, marketing and sales of a comprehensive range of fitness equipment to both the commercial and home markets.
With a distribution network covering more than sixty countries worldwide, our market leading product lines are designed and developed under some of the top brands within the world of sports and fitness today, including adidas, Reebok and Dynamax Fitness.
Our extensive range of equipment ranges from the small, portable accessories such as gloves, recovery supports and compression, jump ropes and yoga mats, to the larger strength and cardiovascular equipment including treadmills, bikes and workout benches.
We aim to deliver world class performance to our distribution, retail and commercial partners by offering unique, high-quality products, efficient customer service, and impactful marketing initiatives to drive sales.
For more information about RFE’s many brands, history, product catalogs and sustainability guidelines please visit www.rfeinternational.com
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in
Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 21.4 billion in 2023.
SOURCE Escalade, Incorporated
Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/
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Senior Pickleball Report
Minister Karim Launched Borneo’s Biggest Pickleball Tournament and Asia’s Largest Arena
KUCHING, Malaysia /PRNewswire/ — Sarawak has made history in Borneo’s pickleball scene by hosting the Borneo Pickleball International Tournament (BPIT 2024), which attracted over 500 players and 2,000 visitors from the region. This prestigious event took place at PIKABOL, Malaysia’s pickleball powerhouse and the largest indoor arena in Asia.
Organised by the Kuching Pickleball Association (KPA), BPIT 2024 featured intense competition among participants from Malaysia, Singapore, Indonesia, the Philippines, and Brunei, showcasing the sport’s growing popularity in Southeast Asia.
At the tournament’s launch, YB Dato Sri Abdul Karim Rahman Hamzah, Minister of Youth, Sports, and Entrepreneur Development Sarawak, along with representatives from the Ministry of Tourism, Creative Industry, and Performing Arts Sarawak, expressed his gratitude to Mr. Ruslan Bujang and his committee for their dedication.
He thanked attendees for their presence, players for their participation and praised PIKABOL for its grand opening and for establishing the largest purpose-built indoor pickleball venue in Asia. The inaugural tournament and arena opening not only celebrated the achievements of athletes but also positioned Kuching as a premier destination for international pickleball events, contributing to the growth of the sports and tourism sectors in the region.
With the guidance of Exclusive Strategic Advisor Business Events Sarawak (BESarawak), the KPA successfully hosted an internationally recognized event that raised the profile of pickleball in the region.
The tournament received endorsements from both the Malaysia Pickleball Association and the Sarawak Pickleball Association, along with robust support from the Ministry of Youth, Sports, and Entrepreneur Development Sarawak, as well as the Ministry of Tourism, Creative Industry, and Performing Arts Sarawak.
Chairman of BPIT2024, Mr. Ruslan Bujang, expressed gratitude to sponsors including the Malaysia Convention and Exhibition Bureau, Sarawak Energy Berhad, Skechers, WTK, Starbucks, PIKABOL, DHI, Odysportsz, and Pickleball Global for their invaluable support.
He also took the opportunity to thank BPIT2024 partners—DayakDaily, The Hills Kuching, Malaysia Airlines, CPH Travel, Sarawak Tourism Board, and The Hemisphere—for their support from day one in providing services to our participants and helping to develop sports tourism in Sarawak.
Mr. Oscar Choo, Managing Director of PIKABOL, stated that PIKABOL will serve as Malaysia’s powerhouse, providing an arena where aspiring players can learn from the best, seasoned veterans can refine their skills, and everyone can enjoy the thrill of competition. He envisions a future where this arena becomes a beacon of pickleball excellence, attracting players from near and far.
The BPIT2024 closing ceremony is set for October 13, 2024. Visitors are encouraged to attend the tournament, explore booths, and donate new or used books to support the rural community.
SOURCE Business Events Sarawak (BESarawak)
Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/
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