Consumer Corner
Buffalo thunders back as Zillow’s hottest market for 2025
Affordability and job growth are key drivers of competition
- Competition among buyers never cooled in Buffalo last year, and that heat should keep smoldering through 2025.
- Hot markets spread from the Northeast, Great Lakes and South regions into the Midwest and West.
- Virginia Beach jumped farthest up the list from 2024, leapfrogging over 23 markets.
SEATTLE, Jan. 7, 2025 /PRNewswire/ — Buffalo, New York, will be the hottest major housing market in 2025, according to a new analysis by Zillow®, the first time a market has held the title in back-to-back years. Relative affordability and few homes for sale are common threads among what should be the most competitive markets for buyers this year. 
“Construction that keeps pace with an area’s growth remains a crucial piece of keeping homes available and accessible. In chilly Buffalo, competition among buyers will remain hot, with employment growing far faster than builders are adding homes,” said Skylar Olsen, Zillow chief economist. “Shoppers nationwide should see more options for sale than in recent years, along with slow and steady price growth. That’s the good news. But both buyers and sellers should expect unpredictable mortgage rates.”
This hotness ranking of the nation’s 50 most populous metros takes into account Zillow’s forecast for local home value growth and how quickly homes are selling. It also considers job growth per new home permitted and expected growth in owner-occupied households.
Zillow forecast Buffalo to be the hottest market in 2024, and that prediction proved prescient. Sellers held a strong advantage in negotiations there throughout last year, according to Zillow’s market heat index.
Buffalo has the most new jobs per new home permitted — a measure of expected demand. New jobs often mean new residents, which raises competition and drives up prices unless builders can match the additional demand.
Although affordability has improved slightly compared to last year, it’s still top of mind for buyers. Lower-than-average home prices and rent costs in Buffalo as well as Midwest metros like Indianapolis, St. Louis and Kansas City have bolstered demand in these areas, helping push them to the top of the list.
Relative affordability is a powerful force, too. Nearby alternatives to expensive Northeastern metros like New York and Boston dominated Zillow’s list of the most popular cities among home shoppers in 2024. Metropolitan areas in the same vein — Providence, Hartford and Philadelphia — rank high on this list as well.
Hartford, Providence, Indianapolis and Charlotte are all among the top five in Zillow’s forecast for home value appreciation in 2025. Hartford leads the pack with 4.2% expected growth. But home value growth is set to largely level out this year — even these standout metros look tame compared to the double-digit annual appreciation seen in 2021 and 2022.
Rising fastest in the ranks from 2024’s hottest markets list is Virginia Beach, which leapfrogged over 23 markets to the No. 13 spot this year, driven by job growth that has far outpaced new home permitting. Memphis fell the farthest by the same token, dropping 30 places, as new home permitting has eclipsed low job growth.
After the entire western half of the country was shut out of last year’s top 10, Salt Lake City nudged its way onto this year’s list at No. 10. San Diego was the only other Western metro in the top 20, at No. 19.
Mortgage rates are likely to continue on their bumpy path in 2025, and swings will have a major impact on which homes shoppers can afford or even qualify for. Zillow Home Loans’ BuyAbilitySM tool tracks rates in real time to show users which homes fit their budget.
| 2025 Hottest Markets Rank | Metropolitan Area | Change in Rank from 2024 | Zillow Home Value Index (ZHVI) 2024 | ZHVI Year over Year Growth, 2024 | 2025 Home Value Growth Forecast | Jobs per New Home Permitted | Change in Inventory Versus 2018–2019 Averages |
| 1 | Buffalo, NY | 0 | $260,537 | 5.7 % | 2.8 % | 2.0 | -46.1 % |
| 2 | Indianapolis, IN | 2 | $275,639 | 3.6 % | 3.4 % | 0.5 | -16.1 % |
| 3 | Providence, RI | 2 | $484,019 | 6.7 % | 3.7 % | 1.3 | -62 % |
| 4 | Hartford, CT | 15 | $363,298 | 6.5 % | 4.2 % | 1.1 | -68.6 % |
| 5 | Philadelphia, PA | 6 | $362,744 | 4.6 % | 2.6 % | 1.5 | -46 % |
| 6 | St. Louis, MO | 9 | $250,141 | 4.2 % | 1.9 % | 1.3 | -43.8 % |
| 7 | Charlotte, NC | 0 | $377,450 | 1.6 % | 3.2 % | -0.5 | 17.5 % |
| 8 | Kansas City, MO | 10 | $299,118 | 3.8 % | 2.7 % | 0.2 | -36 % |
| 9 | Richmond, VA | 11 | $368,957 | 4.1 % | 2.9 % | -0.1 | -43.3 % |
| 10 | Salt Lake City, UT | 18 | $543,324 | 2.8 % | 2.3 % | 0.5 | -4.8 % |
| 11 | Cincinnati, OH | -9 | $281,887 | 4.6 % | 2.9 % | -0.2 | -32.8 % |
| 12 | Columbus, OH | -9 | $310,746 | 3.8 % | 3.1 % | -0.8 | -20.5 % |
| 13 | Virginia Beach, VA | 23 | $349,186 | 4.6 % | 2.5 % | 1.2 | -42.6 % |
| 14 | Cleveland, OH | -6 | $228,140 | 6.4 % | 2.8 % | 0.6 | -52.6 % |
| 15 | Miami, FL | 10 | $486,056 | 1.0 % | 3.5 % | 1.0 | -4.4 % |
| 16 | Boston, MA | 10 | $694,494 | 4.7 % | 2.1 % | 0.1 | -45.8 % |
| 17 | Oklahoma City, OK | 21 | $230,466 | 2.5 % | 2.4 % | 0.7 | -2.5 % |
| 18 | Detroit, MI | 6 | $248,126 | 4.8 % | 1.7 % | 0.1 | -34.1 % |
| 19 | San Diego, CA | 10 | $939,174 | 3.8 % | 2.5 % | -0.4 | -32.9 % |
| 20 | Birmingham, AL | 21 | $247,509 | 0.7 % | 1.3 % | 0.4 | -13.9 % |
| 21 | Raleigh, NC | -4 | $441,066 | 1.1 % | 1.7 % | -0.7 | -13.5 % |
| 22 | Riverside, CA | 12 | $583,420 | 3 % | 2.4 % | -0.3 | -25. % |
| 23 | Orlando, FL | -14 | $391,924 | -0.3 % | 2.2 % | -0.6 | 17 % |
| 24 | Atlanta, GA | -18 | $379,262 | 0.3 % | 2.6 % | -0.7 | -3 % |
| 25 | Pittsburgh, PA | -9 | $208,583 | 2.8 % | 0.6 % | 1.0 | -32.3 % |
| 26 | Louisville, KY | -12 | $255,206 | 4.7 % | 1.9 % | -0.4 | -27.1 % |
| 27 | Phoenix, AZ | 8 | $454,001 | -0.3 % | 1.7 % | -0.4 | -7.9 % |
| 28 | Washington, DC | 11 | $567,825 | 4.4 % | 0.8 % | -0.1 | -38.8 % |
| 29 | Tampa, FL | -19 | $372,170 | -2.5 % | 2.2 % | -0.6 | 7.3 % |
| 30 | Dallas, TX | -9 | $368,683 | -0.4 % | 1.0 % | -0.4 | 1.5 % |
| 31 | Nashville, TN | 2 | $436,301 | 1.7 % | 2.2 % | -0.8 | -10.8 % |
| 32 | Seattle, WA | 0 | $735,683 | 5.1 % | 1.9 % | -1.0 | -23.5 % |
| 33 | Baltimore, MD | 10 | $386,001 | 3.6 % | 0.8 % | -0.2 | -46.9 % |
| 34 | Los Angeles, CA | -11 | $949,057 | 4.6 % | 1.7 % | -0.4 | -26.1 % |
| 35 | Las Vegas, NV | -23 | $428,725 | 5.1 % | 1.1 % | 0.2 | -18.3 % |
| 36 | San Antonio, TX | 13 | $280,603 | -1.8 % | 0.3 % | 0.2 | 22.7 % |
| 37 | Sacramento, CA | -10 | $577,630 | 2.1 % | 0.0 % | 0.0 | -29.9 % |
| 38 | Houston, TX | 9 | $306,191 | 0.6 % | 0.6 % | -0.3 | 1 % |
| 39 | Chicago, IL | -17 | $321,484 | 5.4 % | 1.2 % | -0.5 | -48.6 % |
| 40 | Jacksonville, FL | -9 | $353,501 | -0.9 % | 1.9 % | -0.8 | 14.1 % |
| 41 | New York, NY | 4 | $677,368 | 6.4 % | 1.3 % | 0.3 | -55.9 % |
| 42 | Milwaukee, WI | 2 | $343,920 | 5.3 % | 2.4 % | -1.6 | -27.1 % |
| 43 | Memphis, TN | -30 | $233,885 | 1.1 % | 2.3 % | -1.7 | -1.2 % |
| 44 | Denver, CO | 4 | $579,604 | 0.8 % | 0.1 % | -0.6 | 4.3 % |
| 45 | Minneapolis, MN | 1 | $368,562 | 2.5 % | 0.2 % | -0.8 | -26.7 % |
| 46 | Austin, TX | -6 | $444,248 | -3.2 % | -0.4 % | -0.6 | 33.7 % |
| 47 | Portland, OR | -10 | $543,814 | 1.8 % | 0.3 % | -1.3 | -19.3 % |
| 48 | San Jose, CA | -6 | $1,588,186 | 7.9 % | -0.2 % | -1.3 | -34.8 % |
| 49 | San Francisco, CA | -19 | $1,140,718 | 2.7 % | -1.7 % | -1.1 | -3.5 % |
| 50 | New Orleans, LA | 0 | $235,657 | -1.4 % | -3.8 % | -0.9 | 61.1 % |
About Zillow Group:
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, dedicated partners and agents, and easier buying, selling, financing, and renting experiences.
Zillow Group’s affiliates, subsidiaries and brands include Zillow®, Premier Agent®, Zillow Home Loans℠, Zillow Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce®, and Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2025 MFTB Holdco, Inc., a Zillow affiliate.
(ZFIN)
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Last Updated on December 15, 2025 by Rod Washington
(Family Features) If you’ve ever found yourself buying a holiday gift for someone on your list at the last minute, you’re not alone. According to a Walgreens U.S. gift-giving survey, 83% of Americans found themselves getting a gift for someone at the last minute – a trend even more common among Gen Z (90%) and parents (92%). To help keep things merry and bright, consider these tips to help with the last-minute holiday hustle, and visit Walgreens.com or a store near you to find deals and gift inspiration.
SOURCE:
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Automotive
Set Yourself Up for Safe Winter Driving
Set yourself up for safe winter driving with these essential tips: switch to winter tires, check air pressure, protect off-season wheels, and maintain tread depth. Learn how to prepare your car for snow and ice so you can drive with confidence all season.
Set Yourself Up for Safe Winter Driving
(Family Features) Waiting for the first snow or ice storm to hit puts you and your tires behind the curve when it comes time to get behind the wheel. Preparing your vehicle and brushing up on smart winter driving tips helps ensure you arrive at your destination safely, no matter the weather. Consider Winter Tires When temperatures drop below 45 F, winter tires maintain flexibility and road grip, contrary to all-season tires that don’t perform as well in these conditions. Winter tires are designed for better traction and stopping power in ice, slush and snow. Change Out Seasonal Wheels and Rims Swapping summer or all-season tires for winter ones will ensure your vehicle has the best traction possible, but that’s just part of the story. Slippery, wet and icy roads mean vehicles tend to skid and lose control, striking curbs and other objects that scratch, dent and scuff. Snow and winter wheels are a smart way to protect summer rims from snow, ice and road-clearing chemicals like salt. Protect Offseason Tires It’s important to protect your offseason tires from below freezing temperatures, sunlight, moisture and other harsh weather conditions. Consider Discount Tire’s Tire Hotel service, available at select locations, where stores help preserve the condition of tires, handling tire rotations, inspections and maintenance when it’s time to change the winter tires back. Maintain Target Air Pressure The impact changing temperatures have on your tire pressure can create numerous issues, including poor handling, worse gas mileage, excessive wear and overloading. Prevent problems by checking your air pressure at least once a month when your tires are cool and before any long trip. For every 10 F in ambient temperature change, tire air pressure changes 1 PSI (pound per square inch). That means you need to check your tires more frequently as temperatures fluctuate and settle into lower winter levels. Check Tread Depth Regularly Your vehicle’s tread depth plays a vital role in traction, which can affect your safety while driving in winter conditions. To ensure you have ample tread, stick a penny upside-down in a tread groove. It’s time to replace if Lincoln’s head is visible. You can also visit your local Discount Tire store for a free tire safety check. Practice Good Tire Maintenance Taking care of your tires ensures you get the longest life and best wear. Most experts recommend rotating your tires every 6,000 miles. Knowing the age of your tires, which can be found by looking at the DOT number stamped on their sidewalls, is important since tire rubber becomes harder and more brittle as it ages, increasing the risk of failure. Choose Tires Wisely Selecting the tires that are best suited for where you drive, how you drive and what you drive helps protect you and your passengers, ensuring your vehicle is prepared for winter weather. When shopping, consider using an online tire guide like Treadwell, which provides personalized recommendations on the best tires for your driving needs. Find the tool online at DiscountTire.com/Treadwell. Photo courtesy of ShutterstockThe Legacy of the Datsun 510: How a Game-Changing Car Helped Nissan Conquer the US MarketLink: https://stmdailynews.com/the-legacy-of-the-datsun-510-how-a-game-changing-car-helped-nissan-conquer-the-us-market/
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Blog
Glad and Oscar the Grouch Team Up for a Trashy, Toe-Tapping Campaign
Glad teams up with Oscar the Grouch for a playful revival of the “Don’t Get Mad. Get Glad.” campaign, featuring a musical number, limited-edition Oscar-inspired trash bags, and a fresh take on making trash day fun for all ages.
Glad revives its most popular, decades-long, star-studded ad campaign, “Don’t Get Mad. Get Glad.”
A Classic Campaign Gets a Grouchy Remix
Why Oscar? Why Now?
Nostalgia Meets New Audiences
Limited-Edition Oscar Goodies and Where to Find Them
Where to Watch
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- Glad revives its most popular, decades-long, star-studded ad campaign, “Don’t Get Mad. Get Glad.”
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- Glad revives its most popular, decades-long, star-studded ad campaign, “Don’t Get Mad. Get Glad.”
Bringing the Campaign Home: Phoenix Community Clean-Up
- “Phoenix, let’s get grouchy about litter and Glad about clean streets! Join our community clean-up and share your photos with #GladToCleanPHX.”
- “Spotted: Oscar the Grouch in Phoenix! Grab your Glad bags, clean up your neighborhood, and tag #OscarLovesTrash for a chance to be featured.”
- “Spring cleaning in Phoenix just got a lot more fun—thanks to Glad and Oscar! Who’s joining our next clean-up day? #GladToCleanPHX”
About the Brands
- Glad Products Company
- Sesame Workshop
- PRNewswire
- Press release via Glad, Dec 2, 2025 (based on IRI data, last 52 weeks ending 10/26/2025)
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