Consumer Corner
Buffalo thunders back as Zillow’s hottest market for 2025
Affordability and job growth are key drivers of competition
- Competition among buyers never cooled in Buffalo last year, and that heat should keep smoldering through 2025.
- Hot markets spread from the Northeast, Great Lakes and South regions into the Midwest and West.
- Virginia Beach jumped farthest up the list from 2024, leapfrogging over 23 markets.
SEATTLE, Jan. 7, 2025 /PRNewswire/ — Buffalo, New York, will be the hottest major housing market in 2025, according to a new analysis by Zillow®, the first time a market has held the title in back-to-back years. Relative affordability and few homes for sale are common threads among what should be the most competitive markets for buyers this year. 
“Construction that keeps pace with an area’s growth remains a crucial piece of keeping homes available and accessible. In chilly Buffalo, competition among buyers will remain hot, with employment growing far faster than builders are adding homes,” said Skylar Olsen, Zillow chief economist. “Shoppers nationwide should see more options for sale than in recent years, along with slow and steady price growth. That’s the good news. But both buyers and sellers should expect unpredictable mortgage rates.”
This hotness ranking of the nation’s 50 most populous metros takes into account Zillow’s forecast for local home value growth and how quickly homes are selling. It also considers job growth per new home permitted and expected growth in owner-occupied households.
Zillow forecast Buffalo to be the hottest market in 2024, and that prediction proved prescient. Sellers held a strong advantage in negotiations there throughout last year, according to Zillow’s market heat index.
Buffalo has the most new jobs per new home permitted — a measure of expected demand. New jobs often mean new residents, which raises competition and drives up prices unless builders can match the additional demand.
Although affordability has improved slightly compared to last year, it’s still top of mind for buyers. Lower-than-average home prices and rent costs in Buffalo as well as Midwest metros like Indianapolis, St. Louis and Kansas City have bolstered demand in these areas, helping push them to the top of the list.
Relative affordability is a powerful force, too. Nearby alternatives to expensive Northeastern metros like New York and Boston dominated Zillow’s list of the most popular cities among home shoppers in 2024. Metropolitan areas in the same vein — Providence, Hartford and Philadelphia — rank high on this list as well.
Hartford, Providence, Indianapolis and Charlotte are all among the top five in Zillow’s forecast for home value appreciation in 2025. Hartford leads the pack with 4.2% expected growth. But home value growth is set to largely level out this year — even these standout metros look tame compared to the double-digit annual appreciation seen in 2021 and 2022.
Rising fastest in the ranks from 2024’s hottest markets list is Virginia Beach, which leapfrogged over 23 markets to the No. 13 spot this year, driven by job growth that has far outpaced new home permitting. Memphis fell the farthest by the same token, dropping 30 places, as new home permitting has eclipsed low job growth.
After the entire western half of the country was shut out of last year’s top 10, Salt Lake City nudged its way onto this year’s list at No. 10. San Diego was the only other Western metro in the top 20, at No. 19.
Mortgage rates are likely to continue on their bumpy path in 2025, and swings will have a major impact on which homes shoppers can afford or even qualify for. Zillow Home Loans’ BuyAbilitySM tool tracks rates in real time to show users which homes fit their budget.
| 2025 Hottest Markets Rank | Metropolitan Area | Change in Rank from 2024 | Zillow Home Value Index (ZHVI) 2024 | ZHVI Year over Year Growth, 2024 | 2025 Home Value Growth Forecast | Jobs per New Home Permitted | Change in Inventory Versus 2018–2019 Averages |
| 1 | Buffalo, NY | 0 | $260,537 | 5.7 % | 2.8 % | 2.0 | -46.1 % |
| 2 | Indianapolis, IN | 2 | $275,639 | 3.6 % | 3.4 % | 0.5 | -16.1 % |
| 3 | Providence, RI | 2 | $484,019 | 6.7 % | 3.7 % | 1.3 | -62 % |
| 4 | Hartford, CT | 15 | $363,298 | 6.5 % | 4.2 % | 1.1 | -68.6 % |
| 5 | Philadelphia, PA | 6 | $362,744 | 4.6 % | 2.6 % | 1.5 | -46 % |
| 6 | St. Louis, MO | 9 | $250,141 | 4.2 % | 1.9 % | 1.3 | -43.8 % |
| 7 | Charlotte, NC | 0 | $377,450 | 1.6 % | 3.2 % | -0.5 | 17.5 % |
| 8 | Kansas City, MO | 10 | $299,118 | 3.8 % | 2.7 % | 0.2 | -36 % |
| 9 | Richmond, VA | 11 | $368,957 | 4.1 % | 2.9 % | -0.1 | -43.3 % |
| 10 | Salt Lake City, UT | 18 | $543,324 | 2.8 % | 2.3 % | 0.5 | -4.8 % |
| 11 | Cincinnati, OH | -9 | $281,887 | 4.6 % | 2.9 % | -0.2 | -32.8 % |
| 12 | Columbus, OH | -9 | $310,746 | 3.8 % | 3.1 % | -0.8 | -20.5 % |
| 13 | Virginia Beach, VA | 23 | $349,186 | 4.6 % | 2.5 % | 1.2 | -42.6 % |
| 14 | Cleveland, OH | -6 | $228,140 | 6.4 % | 2.8 % | 0.6 | -52.6 % |
| 15 | Miami, FL | 10 | $486,056 | 1.0 % | 3.5 % | 1.0 | -4.4 % |
| 16 | Boston, MA | 10 | $694,494 | 4.7 % | 2.1 % | 0.1 | -45.8 % |
| 17 | Oklahoma City, OK | 21 | $230,466 | 2.5 % | 2.4 % | 0.7 | -2.5 % |
| 18 | Detroit, MI | 6 | $248,126 | 4.8 % | 1.7 % | 0.1 | -34.1 % |
| 19 | San Diego, CA | 10 | $939,174 | 3.8 % | 2.5 % | -0.4 | -32.9 % |
| 20 | Birmingham, AL | 21 | $247,509 | 0.7 % | 1.3 % | 0.4 | -13.9 % |
| 21 | Raleigh, NC | -4 | $441,066 | 1.1 % | 1.7 % | -0.7 | -13.5 % |
| 22 | Riverside, CA | 12 | $583,420 | 3 % | 2.4 % | -0.3 | -25. % |
| 23 | Orlando, FL | -14 | $391,924 | -0.3 % | 2.2 % | -0.6 | 17 % |
| 24 | Atlanta, GA | -18 | $379,262 | 0.3 % | 2.6 % | -0.7 | -3 % |
| 25 | Pittsburgh, PA | -9 | $208,583 | 2.8 % | 0.6 % | 1.0 | -32.3 % |
| 26 | Louisville, KY | -12 | $255,206 | 4.7 % | 1.9 % | -0.4 | -27.1 % |
| 27 | Phoenix, AZ | 8 | $454,001 | -0.3 % | 1.7 % | -0.4 | -7.9 % |
| 28 | Washington, DC | 11 | $567,825 | 4.4 % | 0.8 % | -0.1 | -38.8 % |
| 29 | Tampa, FL | -19 | $372,170 | -2.5 % | 2.2 % | -0.6 | 7.3 % |
| 30 | Dallas, TX | -9 | $368,683 | -0.4 % | 1.0 % | -0.4 | 1.5 % |
| 31 | Nashville, TN | 2 | $436,301 | 1.7 % | 2.2 % | -0.8 | -10.8 % |
| 32 | Seattle, WA | 0 | $735,683 | 5.1 % | 1.9 % | -1.0 | -23.5 % |
| 33 | Baltimore, MD | 10 | $386,001 | 3.6 % | 0.8 % | -0.2 | -46.9 % |
| 34 | Los Angeles, CA | -11 | $949,057 | 4.6 % | 1.7 % | -0.4 | -26.1 % |
| 35 | Las Vegas, NV | -23 | $428,725 | 5.1 % | 1.1 % | 0.2 | -18.3 % |
| 36 | San Antonio, TX | 13 | $280,603 | -1.8 % | 0.3 % | 0.2 | 22.7 % |
| 37 | Sacramento, CA | -10 | $577,630 | 2.1 % | 0.0 % | 0.0 | -29.9 % |
| 38 | Houston, TX | 9 | $306,191 | 0.6 % | 0.6 % | -0.3 | 1 % |
| 39 | Chicago, IL | -17 | $321,484 | 5.4 % | 1.2 % | -0.5 | -48.6 % |
| 40 | Jacksonville, FL | -9 | $353,501 | -0.9 % | 1.9 % | -0.8 | 14.1 % |
| 41 | New York, NY | 4 | $677,368 | 6.4 % | 1.3 % | 0.3 | -55.9 % |
| 42 | Milwaukee, WI | 2 | $343,920 | 5.3 % | 2.4 % | -1.6 | -27.1 % |
| 43 | Memphis, TN | -30 | $233,885 | 1.1 % | 2.3 % | -1.7 | -1.2 % |
| 44 | Denver, CO | 4 | $579,604 | 0.8 % | 0.1 % | -0.6 | 4.3 % |
| 45 | Minneapolis, MN | 1 | $368,562 | 2.5 % | 0.2 % | -0.8 | -26.7 % |
| 46 | Austin, TX | -6 | $444,248 | -3.2 % | -0.4 % | -0.6 | 33.7 % |
| 47 | Portland, OR | -10 | $543,814 | 1.8 % | 0.3 % | -1.3 | -19.3 % |
| 48 | San Jose, CA | -6 | $1,588,186 | 7.9 % | -0.2 % | -1.3 | -34.8 % |
| 49 | San Francisco, CA | -19 | $1,140,718 | 2.7 % | -1.7 % | -1.1 | -3.5 % |
| 50 | New Orleans, LA | 0 | $235,657 | -1.4 % | -3.8 % | -0.9 | 61.1 % |
About Zillow Group:
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, dedicated partners and agents, and easier buying, selling, financing, and renting experiences.
Zillow Group’s affiliates, subsidiaries and brands include Zillow®, Premier Agent®, Zillow Home Loans℠, Zillow Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce®, and Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2025 MFTB Holdco, Inc., a Zillow affiliate.
(ZFIN)
Refresh Your Home: A Room-by-Room Spring Cleaning Checklist
(Feature Impact) After months of winter, spring cleaning isn’t just about dusting and vacuuming – it’s about inviting sunlight and fresh air into your space through the open windows and giving yourself a fresh start for the longer days ahead.
It’s also a perfect opportunity to clear out the old and make room for new experiences, memories and energy. Whether you’re tackling deep cleaning for the first time or you have seasonal rituals for tidying up your home, this room-by-room guide can help you plan and conquer seasonal chores.
Whole Home:
- Declutter spaces: Donate, recycle or discard what you don’t need
- Wash windows inside and out
- Dust baseboards, walls, vents and ceiling fans
- Wipe down doors, knobs and light switches
- Vacuum and clean under and behind furniture
- Clean curtains and blinds
- Store seasonal items like winter clothing and decor
- Replace air filters
- Shampoo carpet
Kitchen:
- Empty and wipe down refrigerator and freezer
- Clean oven, stovetop and microwave
- Scrub countertops and backsplashes
- Clean out the garbage disposal
- Sweep and mop floors
- Organize the pantry and throw away any expired items
Bathrooms:
- Scrub grout and tile
- Clean mirrors and glass surfaces
- Deep clean toilets
- Wipe down cabinets and bathroom fixtures
- Wash rugs, floor mats and the shower curtain and liner
- Empty trash and clean the bin
Bedrooms and Other Living Areas:
- Wash bedding, pillows and linens
- Organize closets and drawers
- Vacuum chair, couches and mattresses as well as under cushions
- Dust shelves and decor
- Clean light fixtures and lampshades
Outdoor Areas:
- Power wash patios, sidewalks and driveways
- Wipe down outdoor furniture and replace textiles like pillows, cushions and umbrellas
- Clear debris from garden beds
- Prune shrubs, plants and trees
- Organize garages and sheds
- Reconnect hoses and sprinklers
- Prep lawn equipment such as mowers, weed eaters and blowers
For more spring cleaning tips and tricks, visit eLivingtoday.com.
Photo courtesy of Shutterstock
SOURCE:
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
Consumer Corner
Unilever, Google Cloud Strike Five-Year AI Partnership to Reshape Consumer Goods Marketing
Unilever and Google Cloud have announced a five-year partnership aimed at accelerating the consumer goods giant’s digital transformation through AI, cloud infrastructure, and data modernization.
The deal centers on helping Unilever strengthen brand discovery, marketing measurement, and AI-driven customer engagement across its global portfolio, which includes Dove, Vaseline, and Hellmann’s. A major focus is the rise of conversational and agentic commerce, where consumers increasingly discover and shop for products through AI-powered interactions rather than traditional search and browsing.
As part of the agreement, Unilever will migrate its integrated data and cloud platform to Google Cloud, creating what the companies describe as an AI-first digital backbone. That system is intended to help Unilever move faster on demand generation, turn data into actionable insights, and respond more quickly to shifts in the market.
The partnership is built around three pillars:
- Agentic commerce and marketing intelligence
- An integrated data and cloud foundation
- Advanced AI adoption across the business
Unilever leadership framed the move as part of a broader shift in which technology is becoming central to value creation in the fast-moving consumer goods sector. Google Cloud said the collaboration will use advanced AI models, including Gemini, to help modernize business processes and improve agility.
Unilever said it generated €50.5 billion in sales in 2025, operates in more than 190 countries, and reaches 3.7 billion people every day.
What to watch for
- How “agentic commerce” changes consumer brand discovery
- Whether other major CPG companies follow with similar AI-cloud partnerships
- How AI-backed marketing measurement impacts ad efficiency and conversion
Source: PR Newswire / Google Cloud
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
https://stmdailynews.com/category/consumer-corner
Authors
Consumer Corner
The McMansion era is over: Zillow says American buyers want homes that feel personal, practical, and resilient
Zillow’s 20-year analysis shows American homebuyers are moving away from oversized McMansions and toward smaller, flexible homes with wellness, sustainability, and climate-ready feature
Getty images
Zillow’s 20-year look at for-sale listings suggests a major shift in how Americans define the ideal home. In 2006, listings leaned into size, symmetry, and status, with McMansion-style homes featuring grand foyers, formal dining rooms, oversized primary suites, and luxury finishes meant to impress. In 2026, Zillow says buyers are focused less on square footage and more on flexibility, comfort, and how a home supports everyday life.
According to Zillow, affordability pressures are helping drive that change. New homes are getting smaller, and listings increasingly highlight spaces with a clear purpose rather than oversized layouts. Mentions of reading nooks are up 48%, while features tied to self-expression and wellness are also gaining traction. Zillow says “color drenching” is up 149% in listings, spa-inspired bathrooms are up 22%, and recreation-focused amenities like golf simulators and pickleball courts have each risen 25%.
Sustainability and climate readiness are also moving closer to the center of buyer priorities. Zillow reports that mentions of zero-energy-ready homes are up 70%, whole-home batteries are up 40%, and EV charging stations are up 25%. Climate-resilient details such as flood protection and fire resistance are increasingly being marketed as value drivers, a sharp contrast to 2006, when energy efficiency was rarely emphasized.
Amanda Pendleton, Zillow’s home trends expert, said the data shows American homes have shifted “from status symbols to sanctuaries.” Looking ahead, Zillow expects the next phase of home design to center on adaptability, with homes built to respond to changing family needs, lifestyles, and climate conditions.
Source: Zillow, Inc. via PR Newswire
Related:
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
https://stmdailynews.com/category/consumer-corner
