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Caitlin Clark, Christine Brennan and how racial stereotypes persist in the media’s WNBA coverage
The “Caitlin Clark effect” has driven record growth in the WNBA, yet Clark’s rookie season ended prematurely, revealing racial tensions and media biases impacting Black athletes’ representation and coverage.
Molly Yanity, University of Rhode Island
The “Caitlin Clark effect,” or the impact on women’s basketball from a ponytailed rookie phenomenon from America’s heartland, is real: The 2024 WNBA season shattered viewership, attendance and merchandise sales records.
Clark, however, didn’t get a chance to compete for a league title.
The Connecticut Sun eliminated Clark’s team, the Indiana Fever, in the first round of the playoffs with a two-game sweep, ending her record rookie-of-the-year campaign.
And it may be just the latest chapter in a complicated saga steeped in race.
During the first game of the series, the fingers of Sun guard DiJonai Carrington hit Clark in the eye as Carrington followed through on a block attempt of a Clark shot.
During the next day’s media availability, USA Today columnist Christine Brennan recorded and posted an exchange between herself and Carrington.
In the brief clip, the veteran sports writer asks Carrington, who is Black, if she purposely hit Clark in the eye during the previous night’s game. Though Carrington insisted she didn’t intentionally hit Clark, Brennan persisted, asking the guard if she and a teammate had laughed about the incident. The questions sparked social media outrage, statements from the players union and the league, media personalities weighing in and more.
Hit the pause button here.
As a longtime sports writer who has covered the WNBA – and as a journalism scholar who studies women’s sports and fandom – I’ll concede that Brennan’s line of questioning seems, on its face, like business as usual in sports journalism.
After all, haven’t most baseball fans seen a scribe ask a pitcher if he intentionally beaned a batter?
But Brennan’s questions were not asked in a vacuum. The emergence of a young, white superstar from the heartland has caused many new WNBA fans to pick sides that fall along racial lines. Brennan’s critics claim she was pushing a line of questioning that has dogged Black athletes for decades: that they are aggressive and undisciplined.
Because of that, her defense of her questions – and her unwillingness to acknowledge the complexities – has left this professor disappointed in one of her journalistic heroes.
Brennan and much of the mainstream sports media, particularly those who cover professional women’s basketball, still seem to have a racial blind spot.
The emergence of a Black, queer league
When the WNBA launched in 1997 in the wake of the success of the 1996 Olympic gold-medal-winning U.S. women’s basketball team, it did so under the watch of the NBA.
The NBA set out to market its new product, in part, to a white, heterosexual fan base.
The plan didn’t take hold.
While the league experienced fits and starts in attendance and TV ratings over its lifetime, the demographic makeup of its players is undeniable: The WNBA is, by and large, a Black, queer league.
In 2020, the Women’s National Basketball Players Association reported that 83% of its members were people of color, with 67% self-reporting as “Black/African-American.” While gender and sexual identity hasn’t been officially reported, a “substantial proportion,” the WNBPA reported, identify as LBGTQ+.
In 2020, the league’s diversity was celebrated as players competed in a “bubble” in Bradenton, Florida, due to the COVID-19 pandemic. They protested racial injustice, helped unseat a U.S. senator who also owned Atlanta’s WNBA franchise, and urged voters to oust former President Donald Trump from the White House.
Racial tensions bubble to the surface
In the middle of it all, the WNBA has more eyeballs on it than ever before. And, without mincing words, the fan base has “gotten whiter” since Clark’s debut this past summer, as The Wall Street Journal pointed out in July. Those white viewers of college women’s basketball have emphatically turned their attention to the pro game, in large part due to Clark’s popularity at the University of Iowa.
Money is also pouring into the league through a lucrative media rights deal and new sponsorship partners.
While the rising tide following Clark’s transition to the WNBA is certainly lifting all boats, it is also bringing detritus to the surface in the form of racist jeers from the stands and on social media.
After the Sun dispatched the Fever, All-WNBA forward Alyssa Thomas, who seldom speaks beyond soundbites, said in a postgame news conference: “I think in my 11-year career I’ve never experienced the racial comments from the Indiana Fever fan base. … I’ve never been called the things that I’ve been called on social media, and there’s no place for it.”
Echoes of Bird and Magic
In “Manufacturing Consent,” a seminal work about the U.S. news business, Edward Herman and Noam Chomsky argued that media in capitalist environments do not exist to impartially report the news, but to reinforce dominant narratives of the time, even if they are false. Most journalists, they theorized, work to support the status quo.
In sports, you sometimes see that come to light through what media scholars call “the stereotypical narrative” – a style of reporting and writing that relies on old tropes.
Scholars who study sports media have found that reporters routinely fall back on racial stereotypes. For example, coverage of Black quarterbacks in the NFL as less intelligent and more innately gifted would go on to hinder the progress of Black quarterbacks.
In Brennan’s coverage of the Carrington-Clark incident, there appear to be echoes of the way the media covered Los Angeles Lakers point guard Magic Johnson and Boston Celtics forward Larry Bird in the 1980s.
The battles between two of the sport’s greatest players – one Black, the other white – was a windfall for the NBA, lifting the league into financial sustainability.
But to many reporters who leaned on the dominant narrative of the time, the two stars also served as stand-ins for the racial tensions of the post-civil rights era. During the 1980s, Bird and Magic didn’t simply hoop; they were the “embodiments of their races and living symbols of how blacks and whites lived in America,” as scholars Patrick Ferrucci and Earnest Perry wrote.
The media gatekeepers of the Magic-Bird era often relied on racial stereotypes that ultimately distorted both athletes.
For example, early in their careers, Bird and Johnson received different journalistic treatment. In Ferrucci and Perry’s article, they explain how coverage of Bird “fit the dominant narrative of the time perfectly … exhibiting a hardworking and intelligent game that succeeded despite a lack of athletic prowess.” When the “flashy” Lakers and Johnson won, they wrote, it was because of “superior skill.”
When they lost to Bird’s Celtics, they were “outworked.”
Framing matters
Let’s go back to Brennan.
Few have done more for young women in the sports media industry than Brennan. In time, energy and money, she has mentored and supported young women trying to break into the field. She has used her platform to expand the coverage of women’s sports.
Brennan defended herself in a lengthy interview on the podcast “Good Game with Sarah Spain”:
“I think [critics are] missing the fact of what I’m trying to do, what I am doing, what I understand clearly as a journalist, asking questions and putting things out there so that athletes can then have an opportunity to answer issues that are being discussed or out there.”
I don’t think Brennan asking Carrington about the foul was problematic. Persisting with the narrative was.
Leaning into racial stereotypes is not simply about the language used anymore. Brennan’s video of her persistent line of questioning pitted Carrington against Clark. It could be argued that it used the stereotype of the overly physical, aggressive Black athlete, as well.
At best, Brennan has a blind spot to the strain racism is putting on Black athletes today – particularly in the WNBA. At worst, she is digging in on that tired trope.
A blind spot can be addressed and seen. An unacknowledged racist narrative, however, will persist.
Molly Yanity, Professor and Director of Sports media and Communication, University of Rhode Island
This article is republished from The Conversation under a Creative Commons license. Read the original article.
The Bridge is a section of the STM Daily News Blog meant for diversity, offering real news stories about bona fide community efforts to perpetuate a greater good. The purpose of The Bridge is to connect the divides that separate us, fostering understanding and empathy among different groups. By highlighting positive initiatives and inspirational actions, The Bridge aims to create a sense of unity and shared purpose. This section brings to light stories of individuals and organizations working tirelessly to promote inclusivity, equality, and mutual respect. Through these narratives, readers are encouraged to appreciate the richness of diverse perspectives and to participate actively in building stronger, more cohesive communities.
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Celebrating Mom and Pop Businesses
As we mark April 29th on our calendars, it’s time to shine a spotlight on the backbone of our communities—mom and pop businesses! This special day, known as Mom and Pop Business Owners Day, is dedicated to honoring the hard work and unwavering contributions of small, family-owned establishments. Often run by couples or family units, these businesses embody the spirit of entrepreneurship and bring something truly unique to the marketplace.
The Heart of the Community
Mom and pop shops are more than just a place to buy goods or services; they are the heart and soul of our neighborhoods. These businesses foster community connections, create jobs, and drive local economies. From cozy coffee shops to quaint bookstores, family-run restaurants to artisanal bakeries, every mom and pop business offers a personalized touch that you simply can’t find at large corporate retailers.
Why Support Local?
- Personalized Service: When you walk into a local business, you’re often greeted by a familiar face—a friendly owner or staff member who remembers your name and preferences. This level of personal attention creates a warm and welcoming atmosphere that enhances your shopping experience.
- Unique Products: Local businesses often offer one-of-a-kind items that reflect their distinct flavor and style. By supporting them, you can find unique gifts or treasures that you won’t see in mainstream stores.
- Economic Impact: Shopping locally ensures that a larger portion of your money stays within your community. This helps create jobs, support local suppliers, and strengthen the overall economy.
- Community Connection: Local businesses sponsor community events, support local charities, and contribute to the vibrancy of neighborhoods. By shopping locally, you’re not just purchasing a product; you’re investing in your community’s future.
Join the Celebration!
This Mom and Pop Business Owners Day, let’s take a moment to appreciate those hard-working entrepreneurs who pour their heart and soul into their craft. Here are some simple ways you can celebrate:
- Visit Local Stores: Take the time to explore the brick-and-mortar shops in your area. Whether it’s a beloved bakery, a charming boutique, or a family-owned restaurant, make it a point to show your support.
- Shop Online: Many mom and pop businesses also have an online presence, allowing you to shop from the comfort of your home. Browse their websites and consider making a purchase to help sustain their efforts. Every order counts!
- Share Your Experience: Social media is a powerful tool for small businesses. Share a photo or a story highlighting your experience at a local shop or restaurant. Tag them and encourage your friends and family to check them out too!
- Spread the Word: Word-of-mouth is a powerful form of advertising. Tell your friends about your favorite local spots and encourage them to support these businesses as well.
A Final Note of Encouragement
In a world where online shopping and big-box stores dominate, let’s not forget the charm and heart that small, family-owned businesses bring to our lives. Mom and Pop Business Owners Day is a perfect occasion to celebrate and support those who take the leap to turn their dreams into reality. So, whether you’re visiting a cozy store down the street or browsing an online shop, every small act of support matters.
Let’s come together this April 29th to lift up our local heroes and keep our communities thriving! Thank you for your commitment to supporting the mom and pop businesses that make our neighborhoods special! 
Related Link:
https://www.nationaldaycalendar.com/national-day/national-mom-and-pop-business-owners-day-march-29
The Bridge is a section of the STM Daily News Blog meant for diversity, offering real news stories about bona fide community efforts to perpetuate a greater good. The purpose of The Bridge is to connect the divides that separate us, fostering understanding and empathy among different groups. By highlighting positive initiatives and inspirational actions, The Bridge aims to create a sense of unity and shared purpose. This section brings to light stories of individuals and organizations working tirelessly to promote inclusivity, equality, and mutual respect. Through these narratives, readers are encouraged to appreciate the richness of diverse perspectives and to participate actively in building stronger, more cohesive communities.
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Celebrating National Nutrition Month: A Heartfelt Tribute to Nourishing Seniors
On March 19, 2025, Tanner Terrace residents celebrated National Nutrition Month with a community event led by Diana Gregory Outreach Services, focusing on healthy eating and nutrition education for seniors.
March 19, 2025, marked a significant day for the residents of Tanner Terrace in Glendale, Arizona, as they came together to celebrate National Nutrition Month. The event, held from 2 PM to 3:30 PM, aimed to emphasize the importance of healthy eating among seniors and featured a special focus on enhancing their nutritional knowledge.
The gathering was organized by Diana Gregory Outreach Services, a non-profit dedicated to enriching lives through healthy eating. Over the years, this organization has worked tirelessly to provide access to fresh produce and nutritional education for low-income seniors, veterans, and vulnerable individuals in the community.
A Flavorful Presentation
The afternoon began with a lively presentation titled Food, Fun, and Fitness, led by certified nutritionist Debbie Polisky. The interactive session engaged residents in discussions about the benefits of balanced nutrition and simple ways to incorporate healthy foods into their diets. Attendees were eager to learn and ask questions, creating a vibrant atmosphere filled with enthusiasm for healthier living.
As a delightful conclusion to the presentation, each of the 100 seniors in attendance received a pre-packed bag of fresh produce from Fry’s Food Stores, complete with recipes and nutritional information. Watching the smiles on the seniors’ faces as they received these gifts was a heartwarming reminder of the impact of community support.
Generous Support from Fry’s Food Stores
At the outset of the event, Diana Gregory was presented with a generous check from Fry’s Food Stores. This contribution is vital for supporting Diana Gregory Outreach Services and its initiatives. Gregory proudly stated, “We have been serving the town for 16 years, and last year alone, we served over 30,000 seniors and veterans. This kind of support is critical to continue our mission.”
Pam Giannonatti, the Corporate Affairs Manager for Fry’s, emphasized their commitment to fighting food insecurity. With initiatives like “Zero Hunger, Zero Waste,” Fry’s aims to provide fresh food not only in their stores but also to those in need within the community. “Last year alone, we were able to provide over 16 million meals to hungry Arizonans,” Girardi remarked, highlighting the company’s dedication to wholesome nutrition and community welfare.
The Mission of Diana Gregory Outreach Services
Diana Gregory Outreach Services has a clear and impactful mission: to enrich lives through healthy eating. By addressing health disparities and championing holistic nutrition and fitness, the organization ensures that vulnerable populations have access to the resources they need to thrive. Their commitment is straightforward but profound: “We have a responsibility to ensure no veteran, senior, and their families in our community go to bed hungry.”
The culmination of the event was not just about handing out fresh produce; it symbolized a community rallying together to support its most vulnerable members. Flyers were distributed to the residents of Tanner Terrace, spreading awareness about future initiatives and encouraging participation in further programs designed to enhance healthy living.
A Community Commitment
As I observed this event, it became clear that initiatives like these serve a dual purpose: they enrich the lives of seniors by providing them with crucial resources and foster a sense of community among participants. For many seniors, events like these also offer an opportunity to socialize and engage with their neighbors, enhancing their overall well-being.
As National Nutrition Month concludes, the event at Tanner Terrace stands as a shining example of how community partnerships—between organizations, businesses, and residents—can work in harmony to create a healthier future for all. By continuing to support initiatives that prioritize nutrition, we can make a lasting impact on our community’s health and wellness.
In the spirit of National Nutrition Month, let us carry forward the lessons learned and the connections made, ensuring that every member of our community has access to the nourishment they need to lead fulfilling lives.
Related link:
The Bridge is a section of the STM Daily News Blog meant for diversity, offering real news stories about bona fide community efforts to perpetuate a greater good. The purpose of The Bridge is to connect the divides that separate us, fostering understanding and empathy among different groups. By highlighting positive initiatives and inspirational actions, The Bridge aims to create a sense of unity and shared purpose. This section brings to light stories of individuals and organizations working tirelessly to promote inclusivity, equality, and mutual respect. Through these narratives, readers are encouraged to appreciate the richness of diverse perspectives and to participate actively in building stronger, more cohesive communities.
https://stmdailynews.com/the-bridge
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STM Blog
Scottsdale Cuts DEI Programs: A Controversial Shift in Community Initiatives
Scottsdale’s City Council voted to cut several diversity, equity, and inclusion initiatives, prompting heated community discussions on their importance, despite the city’s assurances of continued commitment to equal opportunity.
SCOTTSDALE, Ariz. — In the aftermath of a recent City Council vote, multiple diversity, equity, and inclusion (DEI) initiatives are facing significant changes, pauses, or outright terminations in Scottsdale. This decision has sparked spirited discussions among residents and community leaders regarding the future of these programs and their impact on the community.
Last week, city employees received an internal memo detailing the specific DEI initiatives that would be eliminated. This decision follows a controversial 5 to 2 vote by the City Council in February, which adopted an ordinance to discontinue city funding for DEI programs. The ordinance emphasized that city employees should be hired, evaluated, and promoted based on merit and outlined the reassignment of at least two DEI-related positions.
As part of this shift, Scottsdale has removed its DEI website and all associated social media accounts, along with any printed materials displayed at city facilities. Among the program cuts are the City’s Juneteenth celebration, the employee-driven Diversity Advisory Committee, and a special program at the public library designed for children that incorporated music and fingerplays promoting DEI values.
Additionally, the City will no longer sponsor significant events and organizations, including the NAACP Freedom Fund Dinner and the Local Government Hispanic Network. However, the Scottsdale Human Relations Commission, the Mayor’s Ability Awards, and the enforcement of the city’s anti-discrimination ordinances will remain intact, according to a spokesperson for the City.
City officials anticipate that these cuts will free up approximately $115,000 in the Scottsdale budget. In a statement responding to the changes, Scottsdale Mayor Lisa Borowsky emphasized the commitment to ensure that every individual in Scottsdale has equal opportunities for success. “Although the formal diversity office has ended, we remain committed to ensuring every individual in Scottsdale has equal opportunity to thrive,” she stated. Borowsky added, “We are a welcoming city, and I am confident that my fellow residents, business leaders, our nonprofit partners, and our anchor institutions will continue to work alongside the city in achieving our collective goal – ensuring that no community or resident in Scottsdale is underserved or overlooked.”
Despite the city’s assurances, the decision has met with backlash from residents who argue that these programs play a crucial role in building community and fostering diversity. Madison Stroh, a local resident, expressed concern about the cuts, stating, “If that money being saved is put to other good uses, then I think that would be beneficial. But if they’re just trying to cut it just to cut it, then I don’t know how I feel about it.”
As Scottsdale moves forward with this significant change in its approach to diversity, equity, and inclusion, the community will undoubtedly continue to engage in discussions about the importance of these initiatives and their impact on the city’s fabric. The cuts reflect a critical juncture for Scottsdale as it navigates the complexities of balancing budgetary constraints with the needs of its diverse population. Residents will be watching closely as the city aims to redefine its commitments moving forward.
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