STM Blog
How Playboy skirted the anti-porn crusade of the 1950s
Whitney Strub, Rutgers University – Newark
Playboy’s decision earlier this month to jettison the nude images in its print edition lays bare the magazine’s own naked truth: it was always really a lifestyle magazine, with nudes simply acting as window dressing.
If it seems counterintuitive for a quasi-smut mag to renounce its own seeming raison d’etre, it’s important to remember that the magazine, since its inception, always held itself at a distance from the world of pornography.
The aspiration of Hugh Hefner’s project was cultural legitimacy – not a globally recognized logo (today, more profitable than the magazine itself), nor the cultivation of a “girl next door” image.
The magazine – at least, how it presented itself – was simply too classy to be confused for porn.
For the most part, it worked.
As a historian, I’ve written about the postwar court battles over pornography and obscenity. And what’s most striking about Playboy’s story is how absent the magazine was from these legal wranglings.
An appeal to masculine taste
Look no further than Playboy’s debut issue, which featured Marilyn Monroe on the cover.
Its famous opening manifesto announced: “If you’re a man between the ages of 18 and 80, Playboy is meant for you.” Their “articles, fiction, picture stories, cartoons, humor” would all be culled to “form a pleasure-primer styled to the masculine taste.”
Before Playboy, other magazines did feature nude photos, but they were seen as culturally lowbrow: tawdry publications for unsophisticated readers. Other magazines, most notably Esquire, would position scantily clad women next to articles on food, style and other central features of the developing consumer culture, but not quite as boldly as Hefner’s iconic centerfolds.
Still, Playboy treated its own nudity as playful and passé. While it did occupy the “centerfold,” it was packaged as simply another accoutrement of the modern man’s cultural repertoire, which included knowledge of proper cocktail proportions and the finer points of the Miles Davis discography.
The crusade against smut
Playboy’s debut came just one year before America’s moral panic over smut came to a head.
The House Select Committee on Current Pornographic Materials led the charge with a December 1952 report that highlighted “cheesecake” and “girlie” magazines, crime comics for children and, particularly, the burgeoning genre of lesbian pulp fiction novels, which – as the committee wrote in prose befitting its own targets – were “filled with sordid, filthy statements based upon sexual deviations and perversions.”
Yet even in the midst of this frenzied postwar moral righteousness, Playboy eased comfortably into the mainstream.
A few years later, when Democratic Senator Estes Kefauver launched his own anti-porn crusade, Playboy remained conspicuously absent from the hearings, which drew headlines like The New York Times’ “Smut Held Cause of Delinquency.”
Possessing presidential aspirations (and finely attuned to the optics of media spectacle, having pioneered televised hearings in his earlier investigations of organized crime), Kefauver decided against subpoenaing Hefner.
Instead, he tacitly pandered to anti-Semitic sentiment by forcefully grilling a predominantly Jewish group of erotic distributors. The white-bread Hefner remained above the fray while smut peddlers like Abraham Rubin, Edward Mishkin and Samuel Roth reluctantly testified before Congress. (Roth would suffer the most, spending five years in federal prison for distributing material not substantially different from Hefner’s. His case also led to the 1957 Supreme Court precedent that still undergirds modern obscenity law.)
‘Skirting’ trouble
If Playboy emerged remarkably unscathed from these sexual-political skirmishes, Hefner nonetheless stayed perpetually cautious, calibrating the magazine to fit shifting contexts.
The pubic hair battles with Penthouse in the early 1970s – when Playboy started publishing more graphic images to compete in the expanding adult market – are most famous. But less remembered are earlier adjustments Hefner made to dissociate Playboy from cultural riffraff.
When Time covered the “horde of [Playboy] imitators yipping after pay dirt” in April 1957, it noted that new nude magazines like Caper, Nugget and Rogue were outpacing Playboy in “the smirk, the leer, and the female torso.”
Yet rather going skin-for-skin with its competitors, Playboy tried to distinguish itself through topnotch fiction and journalism (as well as science fiction, as PhD candidate Jordan Carroll notes in his recent study of the magazine).
According to Time, Playboy ultimately found that the most “effective censor was success”; in response to growing readership and ad revenue, the magazine “toned down its gags and dressed up its girls.”
Indeed, in one striking 1962 letter sent to Hefner by a suburban Chicago chapter of the conservative Citizens for Decent Literature, the group happily informed him that that it had decided not to include Playboy among its list of 37 magazines that should be removed from local newsstands.
Later, in the 1970s, Playboy would attempt to compete with the more graphic pornography unleashed by the sexual revolution and the weakening of obscenity laws. More recently, it has reshaped its content to adhere to the strict regulations of social media sites like Facebook and Instagram, which forbid users from posting female (but not male) nipples.
Clearly, 2015 is not the first time Playboy has switched up its strategy to respond to market forces.
The bunny supplants the girl next door
If Hefner’s erotic vision was quaint enough to pass muster even with some conservatives in the early 1960s, today it’s as retrograde as Don Draper. As Washington Post columnist Mireille Miller-Young observes, today’s girl next door isn’t uniformly white, thin, heterosexual and presented with a smarmy editorial voice. Instead, she could be a queer woman of color. She might even be publishing her own porn.
While the magazine once walked a tightrope between smut and sophistication, branding always remained Playboy’s real strength.
Today, 40% of its revenue comes from China – where the magazine itself isn’t even sold. Instead, a recognizable bunny logo that appears on products ranging from cigarette lighters to coffee mugs is what persists.
With limitless free online nudity a click away, the cash flow resides in a licensed logo that represents an upwardly mobile, urban lifestyle – much like it always did.
Whitney Strub, Associate Professor and Director of Women’s and Gender Studies, Rutgers University – Newark
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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STM Blog
What is Nude Recreation Week?
Nude Recreation Week is a real event that promotes the idea of enjoying the outdoors without clothing.
Nude Recreation Week is a real event that promotes the idea of enjoying the outdoors without clothing. It is a week-long celebration of the human body and its natural state. The history of Nude Recreation Week is a fascinating one, with its origins dating back to the early 1970s.
The idea of Nude Recreation Week came from a group of naturists who wanted to promote the benefits of nudity in the outdoors. They believed that nudity was a natural and healthy way to enjoy the outdoors, and that it allowed people to connect with nature in a more meaningful way. The first Nude Recreation Week was held in 1976, and it has been celebrated every year since then.
There are many ways to celebrate Nude Recreation Week legally. Many naturist organizations offer events and activities that are open to the public, such as nude hikes, beach cleanups, and other outdoor activities. There are also many private resorts and campsites that cater to naturists, and they offer a variety of activities and amenities for those who want to enjoy the outdoors in the nude.
Nude Recreation Week – July 6–12
Nude Recreation Week celebrates naturism, body positivity, and the freedom to enjoy outdoor activities in a clothing-free environment. Observed at nudist resorts, beaches, and private spaces, it encourages self-acceptance and connection with nature. The week culminates in International Skinny Dip Day. Learn more about the history and celebration: National Today, National Day Calendar, American Association for Nude Recreation.
The opinions about Nude Recreation Week are divided. Some people believe that it is a healthy and natural way to enjoy the outdoors, and that it promotes body positivity and self-confidence. Others believe that it is inappropriate and offensive, and that it should not be allowed in public spaces.
On one hand, some people argue that nudity is a natural state for humans and that it should be celebrated. They believe that nudity is not inherently sexual or offensive, and that it is a healthy way to connect with nature and with other people. They also argue that nudity promotes body positivity and self-confidence, and that it can help people overcome body shame and negative self-image.
On the other hand, some people argue that nudity is inappropriate and offensive, especially in public spaces. They believe that nudity is a private matter and that it should not be displayed in public. They also argue that nudity can be sexualized and that it can lead to inappropriate behavior and harassment.
In conclusion, Nude Recreation Week is a real event that promotes the idea of enjoying the outdoors without clothing. It has a fascinating history, and it is celebrated by many people around the world. While opinions about nudity are divided, it is clear that there are many ways to celebrate Nude Recreation Week legally, and that it is a healthy and natural way to enjoy the outdoors.
https://nationaltoday.com/nude-recreation-week/
National Nude Day – July
National Nude Day celebrates body positivity, personal freedom, and self-acceptance—not sex. Observed by nudist and naturist communities, the day encourages people to embrace their natural form and challenge societal body shaming. Participants may visit naturist beaches or resorts or enjoy private time at home to connect with their body and nature. Learn more about the celebration and its history here: National Day Calendar, National Today, The Guardian on Naturism.
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Consumer Corner
Lowe’s Is Calling on Creators to Help Design—and Launch—New Products
Lowe’s announced Creator: Into the Blue, a new program letting creators pitch product ideas and work with Lowe’s teams to develop and potentially launch items in retail. Applications are open through Sept. 1, 2026.
Lowe’s is taking its creator strategy beyond sponsored posts and curated storefronts. On June 23, 2026, the home improvement retailer announced Lowe’s Creator: Into the Blue, a new program that invites creators to pitch product ideas and, if selected, work with Lowe’s teams to develop and potentially bring those products to retail shelves.
The announcement arrives as the Lowe’s Creator Network hits its one-year milestone—an initiative Lowe’s launched in 2025 and billed as the first creator network in the home improvement industry. Now, Lowe’s says it’s expanding the pathway for creators: from making content about products to creating products themselves.
From content to creation: what “Creator: Into the Blue” is
Lowe’s Creator: Into the Blue is designed as a forum for creators—both current members of the Lowe’s Creator Network and newcomers—to submit innovative product concepts for consideration. Selected creators could receive support from Lowe’s internal teams across product development, product design, sourcing, and merchandising, with the goal of turning audience-inspired ideas into real-world items that can scale.
In other words: creators aren’t just being asked to promote what already exists. They’re being invited to help shape what comes next.
How this fits into Lowe’s bigger strategy
Lowe’s positioned the new program as a natural next step that builds on two existing pillars:
- Lowe’s Creator Network (launched 2025): A program connecting creators with Lowe’s to share DIY projects, home improvement inspiration, and product recommendations. It also includes personalized Lowes.com storefronts so creators can curate product selections for their audiences.
- Lowe’s Into the Blue (launched 2022): A separate initiative focused on helping entrepreneurs bring innovative products to Lowe’s customers.
Now, Lowe’s is essentially merging the momentum of both worlds—creator-led influence and entrepreneur-led product innovation—into a single on-ramp for creators who want to build businesses through product development.
MrBeast is the proof-of-concept
Lowe’s also pointed to its recent collaboration with global creator MrBeast as an example of how creator partnerships can evolve beyond content and curation. The collaboration included a collectible toy kitdeveloped with Lowe’s—showing how a creator’s audience and brand can translate into physical products that connect with customers in new ways.
That collaboration is now being used as a signal: if a creator with a massive following can co-create a product with Lowe’s, the company wants to open similar opportunities to creators of all sizes.
What creators can submit
According to Lowe’s, creators can submit a range of ideas, including:
- Existing products seeking distribution, scale, and retail exposure
- Product ideas that need development and sourcing support
- Collaborations tied to an existing Lowe’s product line
The message is clear: you don’t have to show up with a fully manufactured item. You can show up with a concept—especially one shaped by what your audience keeps asking for.
Application window and where to apply
Applications are open now through Sept. 1, 2026 at Lowes.com/CreateWithLowes. Lowe’s will review submissions after the application period and announce selected creators at a later date.
Creators interested in applying should also review the full terms and conditions on the application page.
Why this matters for the creator economy—and retail
Creator-led product lines aren’t new, but Lowe’s move is notable because it’s coming from a major home improvement retailer with deep sourcing and distribution infrastructure. If executed well, Creator: Into the Blue could become a meaningful bridge between:
- Audience-driven product demand (what communities want)
- Retail-grade execution (design, sourcing, merchandising)
- Shelf-level distribution (scale and visibility)
For creators, it’s another sign that the creator economy is maturing: the next phase isn’t only about views and engagement—it’s about IP, product development, and scalable revenue.
The bottom line
With Lowe’s Creator: Into the Blue, the company is betting that creators can do more than inspire projects—they can help design the tools, kits, and products people use to complete them. And for creators looking to turn their audience into a business, Lowe’s is offering a new route: pitch an idea, build it with support, and potentially launch it at retail scale.
For more details and application terms, visit Lowes.com/CreateWithLowes.
Related Links
- Apply / program page: https://www.lowes.com/createwithlowes
- Lowe’s main site (company + newsroom gateway): https://www.lowes.com/
- Lowe’s corporate site (investor/corporate info): https://www.lowes.com/corporate
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Celebrate America’s 250th Birthday with Summer Deals, Savings and Prizes
(Feature Impact) America’s 250th birthday calls for celebration, and this summer, it goes well beyond backyard barbecues and poolside parties.
Watch this video to learn more
To help mark the milestone, Circle K is rolling out refreshing deals, new merch and exciting prizes as America’s Party Stop – the one-stop destination for summer value and fun. The free Inner Circle rewards program is your ticket to the party – join by downloading the Circle K app and creating an account.
Rewards members can enjoy any size Polar Pop for just 25 cents on July 1 at participating locations. Fans can also grab limited-edition merchandise like hats and shirts to show off their love for the iconic drink. From July 1-Sept. 1, anyone can play the new Scratch & Win game daily in the app for instant prizes with members unlocking exclusive eligibility for weekly cash prizes.
The fun extends beyond the store, too. Throughout July, you can support the American Red Cross by rounding up in-store purchases to help disaster relief efforts and first responders across the U.S.
Download the app, join the free rewards program and find more ways to celebrate America’s birthday by visiting CircleK.com/America-250.
SOURCE:
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