STM Blog
How Playboy skirted the anti-porn crusade of the 1950s
Whitney Strub, Rutgers University – Newark
Playboy’s decision earlier this month to jettison the nude images in its print edition lays bare the magazine’s own naked truth: it was always really a lifestyle magazine, with nudes simply acting as window dressing.
If it seems counterintuitive for a quasi-smut mag to renounce its own seeming raison d’etre, it’s important to remember that the magazine, since its inception, always held itself at a distance from the world of pornography.
The aspiration of Hugh Hefner’s project was cultural legitimacy – not a globally recognized logo (today, more profitable than the magazine itself), nor the cultivation of a “girl next door” image.
The magazine – at least, how it presented itself – was simply too classy to be confused for porn.
For the most part, it worked.
As a historian, I’ve written about the postwar court battles over pornography and obscenity. And what’s most striking about Playboy’s story is how absent the magazine was from these legal wranglings.
An appeal to masculine taste
Look no further than Playboy’s debut issue, which featured Marilyn Monroe on the cover.
Its famous opening manifesto announced: “If you’re a man between the ages of 18 and 80, Playboy is meant for you.” Their “articles, fiction, picture stories, cartoons, humor” would all be culled to “form a pleasure-primer styled to the masculine taste.”
Before Playboy, other magazines did feature nude photos, but they were seen as culturally lowbrow: tawdry publications for unsophisticated readers. Other magazines, most notably Esquire, would position scantily clad women next to articles on food, style and other central features of the developing consumer culture, but not quite as boldly as Hefner’s iconic centerfolds.
Still, Playboy treated its own nudity as playful and passé. While it did occupy the “centerfold,” it was packaged as simply another accoutrement of the modern man’s cultural repertoire, which included knowledge of proper cocktail proportions and the finer points of the Miles Davis discography.
The crusade against smut
Playboy’s debut came just one year before America’s moral panic over smut came to a head.
The House Select Committee on Current Pornographic Materials led the charge with a December 1952 report that highlighted “cheesecake” and “girlie” magazines, crime comics for children and, particularly, the burgeoning genre of lesbian pulp fiction novels, which – as the committee wrote in prose befitting its own targets – were “filled with sordid, filthy statements based upon sexual deviations and perversions.”
Yet even in the midst of this frenzied postwar moral righteousness, Playboy eased comfortably into the mainstream.
A few years later, when Democratic Senator Estes Kefauver launched his own anti-porn crusade, Playboy remained conspicuously absent from the hearings, which drew headlines like The New York Times’ “Smut Held Cause of Delinquency.”
Possessing presidential aspirations (and finely attuned to the optics of media spectacle, having pioneered televised hearings in his earlier investigations of organized crime), Kefauver decided against subpoenaing Hefner.
Instead, he tacitly pandered to anti-Semitic sentiment by forcefully grilling a predominantly Jewish group of erotic distributors. The white-bread Hefner remained above the fray while smut peddlers like Abraham Rubin, Edward Mishkin and Samuel Roth reluctantly testified before Congress. (Roth would suffer the most, spending five years in federal prison for distributing material not substantially different from Hefner’s. His case also led to the 1957 Supreme Court precedent that still undergirds modern obscenity law.)
‘Skirting’ trouble
If Playboy emerged remarkably unscathed from these sexual-political skirmishes, Hefner nonetheless stayed perpetually cautious, calibrating the magazine to fit shifting contexts.
The pubic hair battles with Penthouse in the early 1970s – when Playboy started publishing more graphic images to compete in the expanding adult market – are most famous. But less remembered are earlier adjustments Hefner made to dissociate Playboy from cultural riffraff.
When Time covered the “horde of [Playboy] imitators yipping after pay dirt” in April 1957, it noted that new nude magazines like Caper, Nugget and Rogue were outpacing Playboy in “the smirk, the leer, and the female torso.”
Yet rather going skin-for-skin with its competitors, Playboy tried to distinguish itself through topnotch fiction and journalism (as well as science fiction, as PhD candidate Jordan Carroll notes in his recent study of the magazine).
According to Time, Playboy ultimately found that the most “effective censor was success”; in response to growing readership and ad revenue, the magazine “toned down its gags and dressed up its girls.”
Indeed, in one striking 1962 letter sent to Hefner by a suburban Chicago chapter of the conservative Citizens for Decent Literature, the group happily informed him that that it had decided not to include Playboy among its list of 37 magazines that should be removed from local newsstands.
Later, in the 1970s, Playboy would attempt to compete with the more graphic pornography unleashed by the sexual revolution and the weakening of obscenity laws. More recently, it has reshaped its content to adhere to the strict regulations of social media sites like Facebook and Instagram, which forbid users from posting female (but not male) nipples.
Clearly, 2015 is not the first time Playboy has switched up its strategy to respond to market forces.
The bunny supplants the girl next door
If Hefner’s erotic vision was quaint enough to pass muster even with some conservatives in the early 1960s, today it’s as retrograde as Don Draper. As Washington Post columnist Mireille Miller-Young observes, today’s girl next door isn’t uniformly white, thin, heterosexual and presented with a smarmy editorial voice. Instead, she could be a queer woman of color. She might even be publishing her own porn.
While the magazine once walked a tightrope between smut and sophistication, branding always remained Playboy’s real strength.
Today, 40% of its revenue comes from China – where the magazine itself isn’t even sold. Instead, a recognizable bunny logo that appears on products ranging from cigarette lighters to coffee mugs is what persists.
With limitless free online nudity a click away, the cash flow resides in a licensed logo that represents an upwardly mobile, urban lifestyle – much like it always did.
Whitney Strub, Associate Professor and Director of Women’s and Gender Studies, Rutgers University – Newark
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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The Knowledge
When Did Water Vending Machines Become a Thing?
When did water vending machines appear in America? Explore their history from a 1908 penny water vendor to the refill machines of the 1970s and 1980s.
You’ve probably seen them hundreds of times.
They sit outside supermarkets, convenience stores and shopping centers—or sometimes stand alone in small roadside kiosks. You bring an empty bottle, usually one, three or five gallons, put in some money, push a button and watch purified water pour into your container.
For many people in California, Arizona and other parts of the American West, water vending machines seem like they’ve simply always been there.
But when did we actually start buying water this way?
The answer takes us back more than a century, although the machines we recognize today didn’t really arrive until the 1970s.
The Water Vending Machine’s Surprising Ancestor
The story begins in Boston in 1908 with a man named Lawrence Luellen.
Luellen was working on something that sounds surprisingly modern: a machine that would allow someone to pay a penny and receive a clean drink of water in an individual disposable cup.
At the time, public drinking water was often consumed from a communal cup or metal dipper—a practice that increasingly worried public-health officials because of the potential spread of disease.
Luellen developed a paper drinking cup along with what became known as the Luellen Cup & Water Vendor. The porcelain machine contained water, ice, disposable cups and a place for discarded cups.
For one penny, a customer could get a drink of cold water in a fresh cup.
Historical records at Lafayette College’s Hugh Moore Dixie Cup Company Collection show that Luellen completed work on the vending apparatus in early 1908. His company, the American Water Supply Company of New England, was incorporated on April 4 of that year.
There was just one problem.
The complete water machine was expensive to manufacture.
The company eventually concentrated on selling the disposable cups and cup dispensers instead. Those cups ultimately evolved into one of America’s most recognizable household products—the Dixie Cup.
So although Luellen’s machine wasn’t the five-gallon refill station we know today, the basic idea was already there:
Put money into a machine and receive drinking water.
The Modern Water Vending Machine Arrives
The next major chapter didn’t occur until roughly 65 years later.
According to histories of the water-vending industry, the first practical machines designed to sell purified water in bulk appeared during the mid-1970s.
These were fundamentally different from Luellen’s machine.
Instead of giving customers a cup of water, the new machines treated water—typically municipal tap water—and allowed customers to fill their own reusable containers.
And we have unusually strong evidence that these machines were operating by 1976.
On July 26, 1976, the U.S. Environmental Protection Agency issued a memorandum specifically addressing the regulatory status of water vending machines.
The EPA described machines that filtered and disinfected water with ultraviolet light and then dispensed the treated water into a customer’s own container using a coin-operated mechanism.
In other words, by the summer of 1976, the basic water-refill machine many of us recognize today was already operating in the United States.
Why the 1970s?
The timing wasn’t accidental.
Americans had become increasingly concerned about pollution and drinking-water quality during the 1960s and 1970s.
Congress passed the Safe Drinking Water Act in 1974, establishing a federal framework for protecting public drinking-water supplies. National drinking-water regulations followed during the decade.
Meanwhile, technologies such as filtration, activated carbon treatment, ultraviolet disinfection and eventually reverse osmosis made it practical to build relatively compact systems capable of treating municipal water at the point where it was sold.
The result was a new business opportunity:
Instead of transporting thousands of bottles of water to a store, a vending company could connect a machine to the local water supply, purify that water on site and sell it by the gallon.
Customers supplied the bottle.
California Helps Turn It Into a Business
California became one of the industry’s most important early markets.
One company that would eventually become a major player was founded by Robert G. Miller.
In 1983, Miller established Bottle Water Vending Inc., the predecessor of Glacier Water Services.
The company manufactured water vending machines and placed many of them outside supermarkets. Customers brought their own containers, while participating stores often sold reusable plastic jugs nearby.
The machines treated municipal water using combinations of filtration, reverse osmosis, carbon treatment and ultraviolet sterilization.
The idea caught on quickly.
In 1984, the company expanded from California into Arizona.
Nevada followed in 1986.
By 1987, the company reportedly had nearly 900 water vending machines operating.
Texas and Florida followed in 1988.
The familiar supermarket water-refill station was becoming a significant business.
Then Came the Drive-Up Water Kiosk
Another variation appeared at almost exactly the same time.
In 1984, Lani and Don Dolifka developed what became Watermill Express in Colorado.
Their idea was an automated stand-alone purification kiosk capable of taking municipal water, processing it through multiple purification stages and selling the finished drinking water directly to customers.
Instead of walking into a supermarket, customers could pull up to the kiosk with their bottles.
Later Watermill Express systems were designed to accommodate reusable containers ranging from one to five gallons, using treatment processes including sediment filtration, activated carbon, reverse osmosis, ultraviolet disinfection and ozone treatment.
That basic concept remains familiar today.
Why Five-Gallon Bottles?
The five-gallon container was already well established through traditional bottled-water delivery services.
But refill vending changed the economics.
Instead of purchasing another filled bottle—or waiting for a delivery—a customer could keep the same container and refill it repeatedly.
That eliminated much of the packaging and transportation involved with conventional bottled water.
It also made purified drinking water relatively inexpensive.
Bring the jug.
Buy the water.
Take the same jug home.
Bring it back when it’s empty.
More than four decades later, that’s still essentially how the system works.
So Who Invented the Modern Water Vending Machine?
That’s where the story gets complicated.
There doesn’t appear to be a single universally recognized inventor of the modern bulk purified-water vending machine.
Lawrence Luellen developed an important early coin-operated water vending concept in 1908, but his machine dispensed an individual drink and disposable cup—not gallons of purified water into a customer’s reusable bottle.
The modern bulk-water machine emerged much later, apparently during the mid-1970s, as water-treatment technology and consumer concern about drinking-water quality converged.
By 1976, the EPA was already dealing with the regulatory implications of machines that treated municipal water and sold it through coin-operated dispensers into customers’ own containers.
Entrepreneurs and companies then refined and expanded the idea during the 1980s.
From a Penny Cup to Five Gallons at a Time
The evolution is remarkable.
1908: Put in a penny and receive a cup of cold water.
Mid-1970s: Machines begin treating municipal water and selling purified water in bulk.
1976: The EPA documents coin-operated machines dispensing treated water into customers’ containers.
1983: Bottle Water Vending, the predecessor of Glacier Water Services, begins operations in California.
1984: Glacier’s predecessor expands into Arizona, while Watermill Express develops its automated purification kiosk in Colorado.
Late 1980s and beyond: Water refill machines become increasingly familiar outside supermarkets and at stand-alone locations throughout the United States.
Today, paying a few coins—or tapping a card—and filling a five-gallon jug might seem thoroughly ordinary.
But the machine sitting outside your neighborhood supermarket represents more than a century of evolution in how Americans buy something that once seemed almost unimaginable to sell from a vending machine:
a drink of water.
Sources and Further Reading
U.S. EPA — Status of Water Vending Machines Under Public Law 93-523
Lafayette College — Hugh Moore Dixie Cup Company Collection
U.S. EPA — Safe Water Research Milestones
Glacier Water Services Company History
World Vision — History of Watermill Express
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High Speed Rail
Brightline West Construction Advances, But Opening Timeline Shifts Beyond the 2028 Olympics
Construction continues to expand along Interstate 15 as Brightline West moves closer to connecting Southern California and Las Vegas with 200 mph electric trains, though the opening timeline has shifted to late 2029.
The vision of traveling between Southern California and Las Vegas in about two hours by high-speed rail is steadily becoming more tangible as Brightline West expands construction activity along the Interstate 15 corridor.
Since construction officially began in 2025, work has continued to ramp up in both California and Nevada. Motorists traveling I-15 may have noticed increased construction activity, survey crews, utility work, and periodic lane closures as the project moves from planning into full-scale development.
Construction Is Becoming More Visible
Brightline West’s 218-mile all-electric high-speed rail line will connect Rancho Cucamonga, California, with Las Vegas, Nevada, using the median of Interstate 15 for much of the route.
Current work includes:
- Utility relocation
- Geotechnical investigations
- Site preparation
- Early civil construction
- Continued work around future station locations
As construction progresses, travelers should expect additional traffic impacts along portions of I-15 while crews prepare for bridges, guideways, track installation, and station construction.
A New Timeline
One of the biggest developments since construction began is a revised completion schedule.
While Brightline West was once expected to open before the 2028 Los Angeles Olympic Games, current projections now place passenger service in late 2029.
Large infrastructure projects frequently experience schedule adjustments due to inflation, labor availability, permitting, and supply chain challenges. Although the delay means Olympic visitors are unlikely to ride the line, construction continues to move forward.
Four Passenger Stations Planned
The line will include stations at:
- Las Vegas
- Apple Valley
- Hesperia
- Rancho Cucamonga
Passengers traveling from Los Angeles will transfer to Brightline West using Metrolink at Rancho Cucamonga, creating an important connection between Southern California’s commuter rail network and the new high-speed line.
Fast, Electric Travel
When complete, Brightline West trains are expected to operate at speeds approaching 200 mph, reducing travel time between Rancho Cucamonga and Las Vegas to approximately 2 hours and 10 minutes.
The fully electric trains are being manufactured by Siemens and are designed to offer a comfortable alternative to one of America’s busiest highway corridors.
Looking Ahead
The next major milestones will likely include visible bridge construction, elevated guideways, station buildings, track installation, electrical systems, and eventually testing of the first trainsets.
While passengers will have to wait a bit longer than originally hoped, Brightline West remains one of the most ambitious passenger rail projects currently under construction in the United States.
For Southern California, it represents more than a faster trip to Las Vegas—it could signal the beginning of a new era for high-speed passenger rail in the American West.
Have you driven the I-15 corridor recently? Have you seen any Brightline West construction? Share your observations in the comments below, and subscribe to the STM Daily News newsletter for more transportation and infrastructure updates.
Source and Related Links
- Brightline West – Construction:Construction Plan & Current Project Details — breakdown of the Nevada and California construction segments, stations, track/electrification and maintenance facility.
- Brightline West – Construction Advisories:Current Construction Advisories — useful for ongoing field investigations, lane impacts and work-zone updates.
- Brightline West – Project Overview:Official Project Overview — confirms the 218-mile Las Vegas–Rancho Cucamonga route and overall project scope.
- Nevada Department of Transportation:Brightline West High-Speed Rail Project — government source covering the route, stations, $3 billion federal award and construction background.
- Siemens Mobility:American Pioneer 220 Manufacturing Facility — details on the U.S.-built high-speed trainsets and Siemens’ Horseheads, New York manufacturing facility.
- Brightline West – Official Groundbreaking:April 2024 Groundbreaking Announcement — useful background on the project’s infrastructure, bridges, rail, electrification and Buy America commitments.
The Knowledge
Exploring the Best Neighborhoods in Downtown Los Angeles
From the Arts District and Little Tokyo to the Historic Core and Bunker Hill, discover the best neighborhoods in Downtown Los Angeles and what makes each one worth exploring.
Last Updated on August 5, 2026 by Daily News Staff
The Best Neighborhoods in Downtown Los Angeles
Downtown Los Angeles has undergone one of the most remarkable transformations of any urban center in the United States. Once known primarily as the city’s business district, DTLA has evolved into a vibrant collection of neighborhoods, each offering its own unique character, history, dining, entertainment, and cultural experiences.
Whether you’re a first-time visitor, a longtime Angeleno, or planning your next weekend adventure, these are some of Downtown LA’s must-visit neighborhoods.
Arts District: Where Creativity Comes to Life
The Arts District has become one of the city’s most exciting destinations. Former warehouses have been transformed into lofts, art galleries, coffee shops, breweries, and award-winning restaurants.
Visitors can spend hours exploring colorful murals, browsing independent boutiques, and discovering public art around nearly every corner. It’s a neighborhood that celebrates creativity while preserving its industrial roots.
Perfect for: Art lovers, photographers, foodies, and nightlife.
Historic Core: A Walk Through Old Los Angeles
The Historic Core showcases Downtown LA’s architectural heritage. Along Broadway and surrounding streets, beautifully restored theaters, historic hotels, and early 20th-century buildings tell the story of a booming city during Hollywood’s Golden Age.
Highlights include the iconic Bradbury Building, Grand Central Market, and numerous rooftop restaurants overlooking the skyline.
Perfect for: History buffs and architecture enthusiasts.
South Park: Entertainment Central
South Park is home to some of Los Angeles’ biggest attractions, including LA Live and Crypto.com Arena. The neighborhood has added thousands of apartments, new restaurants, hotels, and entertainment venues over the past two decades.
Whether you’re attending a Lakers game, a concert, or simply enjoying dinner before an event, South Park offers something for everyone.
Perfect for: Sports fans, concerts, and nightlife.
Little Tokyo: A Cultural Treasure
One of only a handful of historic Japantowns remaining in the United States, Little Tokyo offers authentic Japanese cuisine, specialty shops, cultural events, museums, and peaceful gardens.
From fresh sushi and ramen to Japanese bakeries and tea houses, visitors can experience generations of cultural heritage in just a few city blocks.
Perfect for: Families, food lovers, and cultural exploration.
Bunker Hill: Downtown’s Cultural Heart
Bunker Hill combines modern architecture with world-class arts and culture. Home to Walt Disney Concert Hall, The Broad, the Museum of Contemporary Art, and Grand Park, this neighborhood is ideal for visitors looking to experience Downtown’s artistic side.
Its dramatic skyline and public spaces also make it one of the most photographed areas in Los Angeles.
Perfect for: Museum lovers and architecture fans.
Financial District: The Skyline of Los Angeles
Glass skyscrapers, luxury hotels, and bustling sidewalks define the Financial District. While it remains the city’s business center during the workweek, the neighborhood also offers excellent dining, rooftop lounges, and convenient access to other parts of Downtown.
Chinatown: Tradition Meets Modern LA
Los Angeles’ Chinatown blends rich history with a growing collection of contemporary restaurants, galleries, and community events. Visitors can enjoy traditional cuisine alongside modern culinary experiences while exploring one of the city’s oldest cultural neighborhoods.
Fashion District: A Shopper’s Paradise
Covering more than 100 city blocks, the Fashion District is one of the largest garment centers in the country. Whether you’re searching for fabrics, clothing, accessories, or bargains at Santee Alley, this neighborhood attracts shoppers from across Southern California.
A Downtown That Continues to Evolve
Downtown Los Angeles isn’t just one destination—it’s a collection of neighborhoods that reflect the city’s diversity, creativity, and resilience. From historic landmarks and world-class museums to vibrant street art and internationally inspired cuisine, DTLA offers something new around nearly every corner.
Whether you’re planning a day trip or an extended visit, exploring these neighborhoods is one of the best ways to experience the energy and history of Los Angeles.
Related External Links
- Discover Los Angeles – Explore Downtown LA
- Grand Central Market
- The Broad Museum
- Walt Disney Concert Hall
- Japanese American National Museum (Little Tokyo)
- Arts District Los Angeles
- LA Live
- LA Metro – Getting Around Downtown Los Angeles
- Olvera Street and El Pueblo Historic Monument
- Visit California – Los Angeles Travel Guide
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