Lifestyle
Cheech & Chong are Coming to Massachusetts to Celebrate Two New Partnerships
Their Non-Alcoholic Hemp THC Seltzers and New Cannabis Dispensaries are Infusing Fun for Cannabis Consumers Throughout The Bay State While Promoting Safe, Responsible Access
BOSTON (Newswire.com) – Iconic duo Cheech & ChongTM are headed to Massachusetts for two groundbreaking partnerships that will leave Massachusetts buzzing. The team, widely known for their cannabis comedy classics like UP IN SMOKE, are on a mission to bring the joy and fun back to cannabis while ensuring safe, responsible access.
Cheech & Chong’s High & Dry Hemp-Derived THC Seltzers Now Available in Stores Across Boston
Cheech & Chong, in partnership with Atlantic Beverage Distributors, are bringing their High & DryTM Hemp THC seltzers to liquor stores throughout the greater Boston area.
Tommy Chong explains, “We’re all about makin’ it simple for folks to get what they need, whether you’re in a dispensary or in the liquor store. It’s all about takin’ care of the community.”

Cheech & Chong’s High & Dry Hemp THC seltzers are now available in Massachusetts
With zero alcohol, zero calories, and 5 MGs of hemp-derived THC, these seltzers are the newest way for Cheech & Chong to achieve their mission of providing responsible access to the plant for all adults. They’re perfect for anyone looking to enjoy a “buzz” without the hangover.
Brandon Harshbarger, President, Cheech and Chong’s Global Holding Company, revealed, “This initial rollout in Boston has been incredible. And that all comes down to the team at Atlantic Beverage. They are the ‘Kings of Craft Beer in Boston’ for a reason. Looking at their history in the adult beverage space, there was no better partner. We’re proud to have them on board the Cheech & Chong team.”
To celebrate, Cheech & Chong are bringing the party to The Bay State. They’ll be toasting to the new beverages at the Liquor Junction in Reading, Massachusetts, on Nov. 10.
Meet the iconic duo and join the beverage revolution at 1 General Way, Reading, MA 01867, from 5-7 p.m. It’s the “Boston T-HC party” you won’t want to miss.
Cheech & Chong Join Forces With Toroverde for the Debut of Cheech & Chong’s DispensoriasTM
But the Cheech & Chong revolution in Massachusetts doesn’t end with the beverage line. The duo have always been about more than just cannabis; they’re about celebrating the vibrant culture and sense of community that surrounds it. That’s why they’ve partnered with dispensary operator Toroverde to launch Cheech & Chong’s Dispensorias, a line of cannabis dispensaries in Massachusetts.
Cheech & Chong’s Dispensorias are not just places to purchase cannabis; they’re a destination for laughter, connection, and unforgettable experiences. Cheech Marin, one-half of the legendary duo, put it best, saying, “Legalization is great, but the industry lost some of the fun along the way. We wanted to bring back the fun and excitement and laughter with the Dispensorias. We wanted to do it different than anyone else — almost like another ‘cannabis revolution.’ And we figured, what better place to start a revolution than Massachusetts?”
With three Dispensorias opening in November, including locations in Whately, Greenfield, and Northampton, residents across Massachusetts will now have a place to purchase premium cannabis at affordable prices, while enjoying the unique world of Cheech & Chong.
Jonathan Gonzalez, Market Manager, Toroverde, said, “We’ve taken all the best parts of a dispensary: safe, legal access to premium cannabis, expert budtenders, and top-notch customer service, and tossed all the boring, corporate parts. When you apply that ‘Cheech & Chong’ feel to a dispensary, all of a sudden, everyone is just having a lot more fun.”
Jonathan Black, CEO of Cheech and Chong’s Global Holding Company, stated, “We’ve worked hard to ensure that our Dispensorias are designed to break down barriers, foster a sense of community, and give every cannabis consumer, regardless of experience level, access to a safe, responsible, and reputable cannabis experience, boosted by the connection of two legends in the space.”
But that’s not all. Cheech & Chong will also be throwing a Dispensoria Grand Opening Party on Nov. 11. Join the guys in person at 424 State Rd., Whately, MA 01373 from 2-6 p.m., with a Cheech & Chong Meet-and-Greet from 3-5 p.m.
While there will be no cannabis consumption on site, fans 21 years of age and older are encouraged to come down and enjoy the experience to see the Dispensoria difference for themselves. This is not just a party; it’s a chance to hang out with Cheech and Tommy and christen the Dispensorias in true Cheech & Chong style.
For all the details about the “Boston T-HC Party at Liquor Junction” and Cheech & Chong’s High & Dry Seltzers, visit HERE.
To join us on Nov. 11 at the Dispensoria Grand Opening Party in Whately, visit HERE.
About Cheech and Chong’s Global Holding Company
Cheech and Chong’s Global Holding Company is a leading cannabis lifestyle brand built on over 50 years of advocacy, entertainment, and education. Its mission is to provide high-quality, safe, and reliable cannabis products to consumers while promoting the benefits and positive impact of the plant. At Cheech and Chong’s Global Holding Company, cannabis is more than just a plant — it is a lifestyle that brings people together and promotes well-being. The company’s history and legacy are rooted in humor and activism, and it continues to honor those values today.
The marks Cheech & Chong, Dispensoria, and High & Dry are trademarks of, or licensed to, Cheech and Chong’s Global Holding Company.
Source: Cheech and Chong’s Global Holding Company
Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.
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Community
Celebrating National Nutrition Month: A Heartfelt Tribute to Nourishing Seniors
On March 19, 2025, Tanner Terrace residents celebrated National Nutrition Month with a community event led by Diana Gregory Outreach Services, focusing on healthy eating and nutrition education for seniors.

March 19, 2025, marked a significant day for the residents of Tanner Terrace in Glendale, Arizona, as they came together to celebrate National Nutrition Month. The event, held from 2 PM to 3:30 PM, aimed to emphasize the importance of healthy eating among seniors and featured a special focus on enhancing their nutritional knowledge.
The gathering was organized by Diana Gregory Outreach Services, a non-profit dedicated to enriching lives through healthy eating. Over the years, this organization has worked tirelessly to provide access to fresh produce and nutritional education for low-income seniors, veterans, and vulnerable individuals in the community.
A Flavorful Presentation
The afternoon began with a lively presentation titled Food, Fun, and Fitness, led by certified nutritionist Debbie Polisky. The interactive session engaged residents in discussions about the benefits of balanced nutrition and simple ways to incorporate healthy foods into their diets. Attendees were eager to learn and ask questions, creating a vibrant atmosphere filled with enthusiasm for healthier living.
As a delightful conclusion to the presentation, each of the 100 seniors in attendance received a pre-packed bag of fresh produce from Fry’s Food Stores, complete with recipes and nutritional information. Watching the smiles on the seniors’ faces as they received these gifts was a heartwarming reminder of the impact of community support.
Generous Support from Fry’s Food Stores
At the outset of the event, Diana Gregory was presented with a generous check from Fry’s Food Stores. This contribution is vital for supporting Diana Gregory Outreach Services and its initiatives. Gregory proudly stated, “We have been serving the town for 16 years, and last year alone, we served over 30,000 seniors and veterans. This kind of support is critical to continue our mission.”
Pam Giannonatti, the Corporate Affairs Manager for Fry’s, emphasized their commitment to fighting food insecurity. With initiatives like “Zero Hunger, Zero Waste,” Fry’s aims to provide fresh food not only in their stores but also to those in need within the community. “Last year alone, we were able to provide over 16 million meals to hungry Arizonans,” Girardi remarked, highlighting the company’s dedication to wholesome nutrition and community welfare.
The Mission of Diana Gregory Outreach Services
Diana Gregory Outreach Services has a clear and impactful mission: to enrich lives through healthy eating. By addressing health disparities and championing holistic nutrition and fitness, the organization ensures that vulnerable populations have access to the resources they need to thrive. Their commitment is straightforward but profound: “We have a responsibility to ensure no veteran, senior, and their families in our community go to bed hungry.”
The culmination of the event was not just about handing out fresh produce; it symbolized a community rallying together to support its most vulnerable members. Flyers were distributed to the residents of Tanner Terrace, spreading awareness about future initiatives and encouraging participation in further programs designed to enhance healthy living.
A Community Commitment
As I observed this event, it became clear that initiatives like these serve a dual purpose: they enrich the lives of seniors by providing them with crucial resources and foster a sense of community among participants. For many seniors, events like these also offer an opportunity to socialize and engage with their neighbors, enhancing their overall well-being.
As National Nutrition Month concludes, the event at Tanner Terrace stands as a shining example of how community partnerships—between organizations, businesses, and residents—can work in harmony to create a healthier future for all. By continuing to support initiatives that prioritize nutrition, we can make a lasting impact on our community’s health and wellness.
In the spirit of National Nutrition Month, let us carry forward the lessons learned and the connections made, ensuring that every member of our community has access to the nourishment they need to lead fulfilling lives.
Related link:
The Bridge is a section of the STM Daily News Blog meant for diversity, offering real news stories about bona fide community efforts to perpetuate a greater good. The purpose of The Bridge is to connect the divides that separate us, fostering understanding and empathy among different groups. By highlighting positive initiatives and inspirational actions, The Bridge aims to create a sense of unity and shared purpose. This section brings to light stories of individuals and organizations working tirelessly to promote inclusivity, equality, and mutual respect. Through these narratives, readers are encouraged to appreciate the richness of diverse perspectives and to participate actively in building stronger, more cohesive communities.
https://stmdailynews.com/the-bridge
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Consumer Corner
Identifying brands as Black-owned can pay off for businesses Draft
A study reveals that labeling restaurants as Black-owned boosts sales and traffic, particularly in liberal areas, highlighting the potential of visibility for minority-owned businesses.
Oren Reshef, Washington University in St. Louis; Abhay Aneja, University of California, Berkeley, and Michael Luca, Johns Hopkins University

Labeling businesses as Black-owned can significantly boost their sales, we found in a recent study.
In June 2020, the business-review website Yelp introduced a feature allowing consumers to search for Black-owned restaurants. As professors who study digitization, inequality and the economics of technology, we were interested in understanding its effect. So we analyzed more than two years of data from Yelp.
We found that restaurants labeled as Black-owned saw a 65% increase in online traffic, more searches and calls, and higher sales through food orders and in-person visits. These results suggest that for many Black-owned businesses, a simple change in their visibility can create new opportunities for growth.
However, the impact varied by location. The gains were strongest in politically liberal areas and places with lower levels of implicit racial bias, as measured by regional variation in implicit-association test scores. This suggests that platforms are in part channeling, as opposed to creating, customer demand. Interestingly, white customers drove most of the increase, suggesting the label helped raise awareness of businesses they might not have considered before.
This wasn’t just a 2020 trend – in follow-up analyses, we found similar results among businesses that opted into the feature later. We also collaborated with the online furniture company Wayfair, which launched a “Black Maker” label on its site in 2023, and found that it led to a 57% increase in web traffic. Finally, Yelp rolled out a Latino-owned label on the platform late that year, which led to a similar increase in consumer engagement.
Why it matters
This research has implications for business owners, digital platforms and policymakers. Growing awareness of racial inequality – partially driven by the Black Lives Matter movement, especially after the murder of George Floyd in 2020 — has led to increased corporate and customer interest in supporting minority-owned businesses. It also led many companies to make commitments to promote racial equity.
However, more recently, many companies have dismantled these efforts. For instance, Target recently announced that it was eliminating its program to spotlight Black-owned businesses. Our findings suggest that increasing the visibility of minority ownership – a relatively low-cost change – can substantially improve economic outcomes for Black-owned businesses.
Our results also show that diversity initiatives aren’t just about warm and fuzzy feelings. Businesses should measure and evaluate their impact to ensure their programs are effective. A well-designed program can benefit the bottom line, while a poorly designed one risks being ineffective or even counterproductive.
So it’s important to acknowledge the potential risks. Past research, including some of our own, indicates that revealing racial identity sometimes can lead to discrimination or backlash. While our findings suggest that labeling can have positive effects, a poorly implemented policy can backfire. Yelp’s initiative design empowered users looking to support Black-owned businesses while allowing other users to continue searching in alternative ways.
That means policy design is crucial. What matters isn’t just what information is revealed, but also how it’s communicated. Our analysis shows that customer demand and preferences vary considerably across locations and demographics, meaning that context also matters.
What still isn’t known
While our research suggests that businesses experienced economic benefits from adopting the label, it’s crucial to understand which policy designs work best in the long run. For instance, Yelp’s program used an opt-in feature, which may have contributed to its success.
However, open questions remain. How are platforms affected by labeling businesses? What other types of labels might be impactful, and for which types of businesses? Could some interventions backfire?
Another key question is, which customers respond to racial identity disclosures? Recent advances in data analytics can help companies refine their strategies, making it easier to target the right consumer groups for more effective initiatives.
Ultimately, our study is a step toward understanding how transparency and visibility can shape economic outcomes. It highlights a diversity initiative that has benefited both customers and businesses, and provides a road map for companies that want to design initiatives that matter. And, more broadly, it speaks to a question facing all companies: How can companies better understand and shape their societal footprint?
The Research Brief is a short take about interesting academic work.
Oren Reshef, Assistant Professor of Strategy and Entrepreneurship, Washington University in St. Louis; Abhay Aneja, Assistant Professor of Law, University of California, Berkeley, and Michael Luca, Director, Technology and Society Initiative, Carey Business School, Johns Hopkins University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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