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Cheetos® Enters New Category with Debut of CHEETOS® Pretzels

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For the first time, pretzels will be covered in the brand’s iconic orange Cheetle® dust in Cheddar and FLAMIN’ HOT® flavors

PLANO, Texas /PRNewswire/ — From Cheetos Popcorn to Cheetos Mac N’ Cheese, Cheetos has been leaving its mark on the snack aisle for years with unexpected innovations. Now, Chester Cheetah is at it again – Cheetle-fying yet another beloved snack with the creation of Cheetos Pretzels.



“Our fans are always hungry for unique ways that they can experience Cheetos’ signature cheesy flavor, which is why this latest innovation is breaking into an entirely new category,” said Tina Mahal, senior vice president of marketing at Frito-Lay. “Cheetos pretzels maximize the fan-favorite seasoning in each bite with the perfect product texture, ultimately bringing the Cheetos flavor experience to life in pretzel form.”

Similar to Cheetos, pretzels are a go-to snack – in fact, 63% of Cheetos consumers are also buying pretzels.1 With flavored pretzels driving 58% of the category’s total growth,2 it’s clear that pretzels lovers are looking for more flavorful options. Now Cheetos is meeting fans where they already are and delivering a new snack with a bold taste that’s bound to shake up the category.

With two distinct sides – one covered in Cheetle and the other a classic pretzel – each bite of the crispy wheat pretzels gives the perfect amount of flavorful crunch. The two flavors, Cheetos Pretzels Cheddar and Cheetos Pretzels Flamin’ Hot, can be purchased at retailers nationwide for $5.69 in 10oz and $2.49 in 3oz bags.

About Cheetos 
Cheetos® has been delivering delicious cheesy snacks and making mischief with orange-covered fingertips for 75 years. Cheetos believes you should never lose your mischievous spark or playful spirit regardless of what life brings. It is one of the many brands that make up Frito-Lay North America, the $23 billion convenient foods division of PepsiCo, Inc. Follow Cheetos on Twitter (@ChesterCheetah), Instagram (@Cheetos), YouTube (@Cheetos), Facebook (Cheetos) and TikTok (@Cheetos).

About Frito-Lay North America
Frito-Lay North America is the $23 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Frito-Lay snacks include Lay’s® and Ruffles® potato chips, Doritos® and Tostitos® tortilla chips and branded dips, Cheetos snacks, Stacy’s® pita chips, PopCorners® popped-corn snack, SunChips® multigrain snacks and Fritos corn chips. The company operates 30+ manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model. Learn more about Frito-Lay at the corporate website, www.fritolay.com, on Twitter (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay).  

About PepsiCo 
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay’s®, Doritos®, Cheetos®, Gatorade®, Pepsi-Cola®, Mountain Dew®, Quaker®, and SodaStream®. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

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Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on TwitterInstagramFacebook, and LinkedIn @PepsiCo. 

1 Total US All Outlets, 52 we 9/10/23
2 Total US MULOC, 52 we 10/1/23

SOURCE Frito-Lay North America; PepsiCo

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Food and Beverage

Bring the Taste of Takeout Home

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takeout

(Family Features) Some nights, especially when schedules are jam packed, the allure of grabbing takeout or swinging through a drive-thru between activities may sound more appealing than spending time in the kitchen. You can skip the to-go boxes, however, with these tasty Asian-inspired dishes that come together almost as fast as delivery while allowing you to get creative at mealtime.

Packed with fresh shrimp and crispy veggies, this Crab and Shrimp Sushi Burrito fuses some favorite takeout dishes together to satisfy cravings in half an hour. Using Success Boil-in-Bag Jasmine Rice, which cooks up soft and fluffy, provides a flavorful and aromatic base. This combination of seafood, homemade sauces and flavorful veggies makes for an unforgettable taste experience comparable to your favorite quick-serve restaurant.

Or let your kitchen appliances help create a satisfying, soothing take on a Thai classic. A quick and easy bowl of deliciousness that’s sure to comfort the whole family, this Thai Red Curry Chicken and Rice Soup features chicken, lime juice, Thai red curry and coconut milk mixed with basmati rice.

Ready in just 10 minutes, Success Boil-in-Bag Basmati Rice is quick, easy and mess-free, and it’s guaranteed to always cook right – just place the bag in chicken broth to experience the long-grain rice’s subtle, nutty flavor and unique texture. Plus, Success Rice is free from artificial additives and unprocessed ingredients, so you can feel good about serving it with a variety of dishes.

Find more recipe inspiration to tackle takeout cravings and more at SuccessRice.com.

Crab and Shrimp Sushi Burrito

Prep time: 20 minutes
Cook time: 10 minutes
Servings: 4

  • 1 bag Success Jasmine Rice
  • 1/2  cup unseasoned rice vinegar
  • 2tablespoons granulated sugar
  • 2 teaspoons kosher salt
  • 2 tablespoons mayonnaise
  • 2 tablespoons Sriracha sauce
  • 1/4 teaspoon sesame oil
  • 1tablespoon black sesame seeds
  • 4 sushi nori sheets
  • 1/2 carrot, ribboned, divided
  • 1/2 cucumber, ribboned, divided
  • 6 crab sticks, shredded, divided
  • 6 large shrimp, cooked, deveined, tails removed and butterflied, divided
  1. Rinse rice bag under cold water to remove starch. Prepare rice according to package directions.
  2. In small saucepan over medium-low heat, heat rice vinegar, sugar and salt until sugar and salt have dissolved, about 1 minute. Set aside.
  3. In small bowl, mix mayonnaise, Sriracha sauce and sesame oil. Set aside.
  4. Transfer cooked rice onto large baking sheet. Drizzle half the vinegar mixture over rice, turning until all rice is fully coated. Taste and add more vinegar mixture, if desired. Spread rice into thin layer and cool to room temperature. Sprinkle sesame seeds on top.
  5. Lay down one sushi nori sheet. Spread layer of rice on it. Place half the carrots and cucumbers on rice. Place crab and shrimp on top.
  6. Place another sushi nori sheet just under first one and roll. Repeat with remaining sushi nori sheets, rice, carrots, cucumbers, crab and shrimp. Wrap both burritos in plastic wrap. Let rest 10 minutes.
  7. Slice burritos in half and serve with spicy mayo.

Thai Red Curry Chicken and Rice Soup

Prep time: 10 minutes
Cook time: 20 minutes
Servings: 6

  • 6 cups chicken broth
  • 2 bags Success Basmati Rice
  • 1 can (14 ounces) coconut milk
  • 2 tablespoons Thai red curry paste
  • 1 tablespoon soy sauce
  • 1 teaspoon brown sugar
  • 1 pound chicken breast tenders
  • 2 tablespoons lime juice
  • 4 green onions, thinly sliced
  1. In pressure cooker on saute setting over high heat, bring broth and rice bags to boil. Boil, uncovered, 10 minutes. Remove bags with fork and set aside.
  2. Add coconut milk, curry paste, soy sauce and brown sugar to pressure cooker. Turn off saute setting. Add chicken. Cover and lock to seal. Set to pressure cook setting over high heat about 10 minutes, or until chicken is tender. Carefully, manually or naturally, release pressure according to manufacturer’s instructions before removing lid.
  3. Set pressure cooker to saute setting over medium heat. Remove chicken and shred with two forks; add to soup along with lime juice and green onions. Remove rice from bags and stir into soup. Simmer until rice is heated through.


SOURCE:
Success Rice

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

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Food and Beverage

AMERICA’S #1 CHOCOLATE CHIP COOKIE BRAND UNVEILS ITS “BIGGEST” COOKIE INNOVATION EVER: CHIPS AHOY! BIG CHEWY COOKIE

Chips Ahoy! is launching a new product line called Big Chewy Cookies, which are over three times the size of their regular chewy cookies. Designed for on-the-go snacking, these cookies come in three flavors: classic Chewy, Chocolatey Brownie, and Chocolatey Caramel. The cookies will be available nationwide in October for $2.29 per pack.

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Over 3x the size of Chips Ahoy! Regular Chewy – Chips Ahoy! Big Chewy is a New Offering Created for On-the-Go Snacking

EAST HANOVER, N.J. /PRNewswire/ — The cookie experts at Chips Ahoy! are at it again – this time showing up bigger than ever before. Introducing the Chips Ahoy! Big Chewy Cookie – an entirely new product line from America’s #1 chocolate chip cookie brand. As the brand that is “Here for Happy,” this innovation from Chips Ahoy! brings cookie lovers an offering that is over three times the size of Chips Ahoy! Regular Chewy in an individually wrapped pack, making it the ideal go-to snack for splitting with a friend. 


These new Chips Ahoy! Big Chewy Cookies will up the ante in snack aisles and convenience stores across the country. Designed with Gen-Z Chips Ahoy! lovers in mind – this oversized treat is perfect for on-the-go snacking during their busy lives or to split with a friend.

Boasting chocolatey chips over four times larger than the iconic Chips Ahoy! Chewy cookie for a bigger, more chocolatey bite, the cookie itself clocks in with a diameter over three times the size, and will be available in three delicious flavors:

  • Chips Ahoy! Big Chewy Cookie: Delivering classic Chips Ahoy! Chewy flavor now bigger and with the just the right amount of chocolatey chips to compliment the larger cookie and its soft-baked texture.
  • Chips Ahoy! Big Chewy Cookie, Chocolatey Brownie: A decadent brownie-flavored base takes indulgence up a notch and delivers an extra chocolatey bite for even the biggest sweet-tooth.
  • Chips Ahoy! Big Chewy Cookie, Chocolatey Caramel: Delicious caramel-flavored chips blend with the iconic sweetness of the Chips Ahoy! chocolatey chips to create a delicious mash-up of caramel and chocolatey flavors to deliver a big, indulgent bite.

“From our original cookies to our newest innovations, Chips Ahoy! fans have long enjoyed our iconic brand and mouthwatering flavors,” said Jen Levin, Senior Brand Manager for Chips Ahoy! US. “For over 60 years, Chips Ahoy! cookies have been the go-to cookie for chocolate chip cookie lovers of all ages. Now, with the launch of Chips Ahoy! Big Chewy Cookies, we’re excited to be their on-the-go cookie choice as well, offering indulgence and happiness in each big, delicious bite. And perhaps the best part of all? Their bigger size means you have enough Chips Ahoy! deliciousness to share with a friend!”

Chips Ahoy! Big Chewy Cookies

Chips Ahoy! Big Chewy Cookie will begin rolling out to retailers nationwide starting in October. Each 2.5 oz pack will be available for an SRP $2.29 at convenience stores. For more information on Chips Ahoy! Big Chewy Cookie, follow @chipsahoy on Instagram and @theofficialchipsahoy on TikTok to follow the latest Big Chewy Cookie news.

About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately $36 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate’s Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index.

CONTACT: Anna Marie Heaton, annamarie.heaton@mslgroup.com

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SOURCE Chips Ahoy!

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

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Beverages

Death Wish Coffee Co. Celebrates National Coffee Day With The Launch of its First-Ever Light Roast

Death Wish Coffee Co. introduces its first Light Roast blend, offering a balanced flavor profile with sweet fruit notes, bright acidity, and robust depth, catering to evolving consumer tastes.

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The Premium USDA Organic and Fair Trade Certified Blend Delivers a Bright, Smooth, and Bold Taste Unlike Any Other

SARATOGA SPRINGS, N.Y. /PRNewswire/ — Death Wish Coffee Co., the number one Organic and number one Fair Trade coffee brand in the United States*, has brightened up its portfolio with the launch of its first-ever Light Roast blend – a perfect balance of sweet, bright, and bold.

Death Wish Coffee Co.’s Light Roast Blend

The three-bean blend was intentionally crafted to highlight the sweet fruit notes of Colombian coffee, the bright acidity of Peruvian coffee, and the depth and body that premium Robusta has to offer. Slow-roasted to perfection, this complex brew will suit coffee enthusiasts who are seeking a lighter roast to invigorate their senses and keep them going all day long without compromising on quality or flavor. The Fair Trade Certified, USDA Organic, and Kosher roast can be enjoyed hot or iced and sipped during any time of day for a sustainably sourced pick-me-up that consumers can feel good about.

This addition is an expansion of Death Wish Coffee Co.’s core lineup of premium Medium, Dark, and Espresso roasts, which comes in response to the shifting flavor preferences of younger consumers.

“This exciting addition completes our core portfolio of Medium, Dark, Espresso, and now Light roasts —providing a range of high-quality, Fair Trade Certified, and USDA Organic roast shades for the discerning coffee consumer,” said Tom Ennis, President and CEO of Death Wish Coffee Co. “We are excited to offer a light, bright, and bold coffee for the new generation of coffee consumers that don’t want their parents’ coffee brand.”

Light Roast is available in 16 oz. ground bags, with whole bean and single-serve pods to follow. Light Roast can be purchased on www.deathwishcoffee.com and Amazon, with plans to hit Target shelves in early 2025.

Outside of its core line, Death Wish Coffee Co. also sells flavored options that are Fair Trade Certified and made with no artificial flavors. Each product follows rigorous standards that protect the environment and livelihoods of coffee farmers. For more information about Death Wish Coffee Co., please visit www.deathwishcoffee.com, and follow the brand on Instagram @deathwishcoffee.

About Death Wish Coffee Co.
Good things start small. Mike Brown brought his bold idea to life in 2012—seeking a stronger coffee for his local community. He searched far and wide for the world’s best beans, perfected a unique roasting technique, and Death Wish Coffee Company was born. What started as a few employees packing orders in the basement of a quaint coffee shop is now the #1 Fair Trade and #1 Organic Coffee Brand* in the United States and can be found in more than 25,000 stores nationwide, on Amazon and deathwishcoffee.com. Death Wish Coffee Company blends, including its Dark Roast, Medium Roast, Espresso Roast, Valhalla Java, and now Light Roast, are always Fair Trade + USDA Certified Organic. For more information, visit www.deathwishcoffee.com.

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*Source: SPINS, TOTAL US MULO, Shelf Stable Coffee and Grounds, Dollar Sales, L52W, W/E 5/19/24

SOURCE Death Wish Coffee Co.

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

https://stmdailynews.com/food-and-drink/

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