Food and Beverage
Chicken Salad Chick Heads to Las Vegas with Six-Unit Nevada Deal, Signaling Southwest Expansion
Chicken Salad Chick is officially heading to Nevada.
The fast-casual concept announced a six-unit franchise development agreement that will bring the brand’s first-ever Nevada locations to the Las Vegas metropolitan area. The move marks a new milestone in Chicken Salad Chick’s push beyond the Southeast—and a clear signal that the brand is serious about building momentum in the Southwest.
Who’s bringing Chicken Salad Chick to Las Vegas
The development is being led by Mark and Cayla Rubalcaba, a husband-and-wife team and longtime Las Vegas residents whose professional backgrounds span hospitality, marketing, and education.
Mark Rubalcaba brings leadership experience in hospitality and gaming, including roles with MGM Resorts International and BetMGM. Cayla Rubalcaba completed hospitality training through MGM Resorts’ Management Associate Program and also spent five years as a biological science teacher at Faith Lutheran Middle School & High School.
They’re joined in the venture by Cayla’s father, Anton Nikodemus, a seasoned hospitality executive who will serve as a strategic partner supporting the group’s long-term development efforts.
A personal connection to the brand
The Rubalcabas say their connection to Chicken Salad Chick began at Auburn University, where they first experienced the brand and developed a lasting appreciation for its hospitality and culture of service.
“Our long-term goal is to help Chicken Salad Chick thrive in Las Vegas while contributing to the brand’s continued growth nationwide,” Mark Rubalcaba said, adding that the group is focused on building a business that reflects the brand’s values—bringing people together, fostering community, and becoming a lasting staple in the Las Vegas Valley.
“We fell in love with Chicken Salad Chick during our time at Auburn, and it’s always felt like more than just a restaurant,” Cayla Rubalcaba said. “Having the opportunity to bring a brand that means so much to us to our hometown is incredibly meaningful.”
Why Nevada matters in Chicken Salad Chick’s growth strategy
Chicken Salad Chick framed the Nevada agreement as part of a broader expansion strategy aimed at high-growth Western markets.
The company notes that Nevada was one of five new states opened for development in 2025, alongside Arizona, New Jersey, New York, and Utah. Notably, Arizona, Nevada, and Utah are all in the Southwest—underscoring a focused push into the region.
“The Southwest represents one of the most exciting growth regions for our brand,” said Mark Verges, Vice President of Franchise Development at Chicken Salad Chick, calling the Nevada entry a key milestone in the brand’s westward development strategy.
A fast-growing franchise system
Chicken Salad Chick says it continues to build momentum nationally. In what it described as a record-breaking 2025, the brand reported awarding nearly 100 new restaurant deals and celebrating 42 openings across 13 states, with dozens of additional locations in development.
The company also pointed to multiple industry recognitions, including being named one of QSR Magazine’s Best Franchise Deals for four years and ranking No. 3 in Fast Casual’s Top 100 Movers & Shakers.
What Chicken Salad Chick serves
For anyone unfamiliar with the concept, Chicken Salad Chick serves Southern-style chicken salad made from scratch, with more than a dozen flavor options, plus fresh sides, gourmet soups, signature sandwiches, and desserts.
Learn more
For franchising information, visit chickensaladchick.com/franchising.
Source: PRNewswire
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Food and Beverage
Big Chicken Goes Global: Shaquille O’Neal’s Restaurant Brand Debuts in Honduras
Big Chicken, founded by Shaquille O’Neal, debuts in Honduras with new restaurants in San Pedro Sula and La Ceiba, marking its Central America expansion.
SAN PEDRO SULA & LA CEIBA, Honduras — The global expansion of celebrity-backed dining concepts continues to gain momentum as Shaquille O’Neal brings his fast-growing restaurant brand, Big Chicken, to Central America for the first time.
Founded in 2018, Big Chicken has quickly built a reputation for blending comfort food favorites with bold, modern flavors—and now it’s making its mark in Honduras with the opening of two new locations in San Pedro Sula and La Ceiba.
A Strategic Central American Launch
The new restaurants—located at Plaza Masdeval in San Pedro Sula and Plaza Corvey in La Ceiba—represent a significant milestone in the brand’s international growth strategy. Both cities offer strong economic and cultural appeal:
- San Pedro Sula serves as Honduras’ industrial and commercial hub
- La Ceiba is a vibrant coastal destination known for tourism and Caribbean energy
Together, they provide an ideal entry point for a brand built around high-energy dining and community engagement.
The expansion is led by international franchise operator Thomas Talarico, CEO of BLT UK Holdings Limited, who is spearheading Big Chicken’s rollout across the region. Following Honduras, plans are already in motion for additional locations in Costa Rica, El Salvador, Guatemala, and Panama.
What’s on the Menu?
Big Chicken’s Honduras menu delivers the same fan-favorite offerings that have fueled its success in North America, including:
- Signature sandwiches like “The Original” and “The Shaq Attack”
- Crispy chicken tenders and “Dunks” (bite-sized chicken pieces)
- Hand-spun milkshakes and indulgent sides
- New “Shaq Snacks,” featuring tenders paired with garlic toast and bold toppings
In a move tailored to local tastes, the brand also plans to introduce limited-time menu items inspired by Honduran flavors, blending global appeal with regional culinary identity.
Riding the Fast-Casual Boom
Big Chicken’s expansion comes at a time when the Latin American fast-casual dining sector is experiencing rapid growth. Industry projections estimate the market will surpass $70 billion by 2026, driven by increasing demand for convenient, high-quality dining options.
The brand’s strategy—combining recognizable celebrity influence, scalable franchising, and localized menu innovation—positions it well to compete in this evolving market.
More Than Just a Celebrity Brand
While Shaquille O’Neal’s name brings instant recognition, Big Chicken’s leadership emphasizes that its long-term success hinges on more than star power. CEO Josh Halpern highlighted the importance of local partnerships and community-driven experiences as key to the brand’s international growth.
With more than 40 locations already operating across North America and beyond—and dozens more in development—Big Chicken is rapidly evolving into a global fast-casual contender.
The Bigger Picture
From arenas and airports to cruise ships and now Central American city centers, Big Chicken’s footprint continues to expand across diverse markets. Its arrival in Honduras signals not just a new dining option for local communities, but also a broader trend: the globalization of American fast-casual brands with localized twists.
As the brand builds momentum across the Americas, one thing is clear—Big Chicken is betting big on flavor, fun, and international growth.
Related Links
Big Chicken Official Website
Franchise Opportunities
Source
- Shaquille O’Neal’s Big Chicken Touches Down in Central America with Honduras Debut — PR Newswire (Craveworthy Brands), March 18, 2026
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SAN DIEGO, CA — The award-winning JOEY Restaurant Group is continuing its U.S. expansion with the debut of its first San Diego location, JOEY La Jolla, opening April 23, 2026. The new restaurant will be located at Westfield UTC, one of Southern California’s premier retail and lifestyle destinations.
A New Dining Destination for La Jolla
Set in the heart of La Jolla, the 10,600-square-foot restaurant is designed to deliver a vibrant, upscale-yet-approachable experience. Guests can expect a seamless blend of indoor and outdoor dining, complete with a welcoming fire feature, lush landscaping, and a covered patio that opens into an expansive, modern interior.
Inside, the space features a lively bar and lounge area, complete with a DJ booth for select evenings, a curated wine wall, and contemporary art installations. The dining room centers around a striking olive tree beneath a wood canopy, creating a warm and immersive atmosphere ideal for everything from casual lunches to late-night gatherings.
Elevated Cuisine Meets Global Inspiration
JOEY Restaurants has built its reputation on globally inspired dishes and high-quality ingredients—and JOEY La Jolla is no exception.
The menu will showcase a wide range of offerings, including:
- Premium steak cuts like Bone-In Prime Ribeye and Tomahawk
- Fire-torched sushi and fresh seafood
- Shareable plates and handcrafted bowls
- Signature creations like Truffle Udon Carbonara
The beverage program is equally robust, featuring a curated wine selection and handcrafted cocktails such as the Good Life Margarita and Woodsmoked Old Fashioned. Guests can also explore “JOEY Supers,” a creative take on the classic highball with a refreshing twist.
Leadership Behind the Experience
The culinary and beverage program is led by an award-winning team, including:
- Matthew Stowe, Executive Chef and Top Chef alumnus
- Jay Jones, Bar Development Leader and Hall of Fame inductee
- Jason Yamasaki, Group Sommelier
Their combined expertise is expected to elevate JOEY La Jolla into one of San Diego’s standout dining destinations.
Soft Opening and Reservations
Diners eager to get an early look can reserve a table during the restaurant’s limited preview period from April 18–22, ahead of its official grand opening on April 23. Once open, JOEY La Jolla will offer full-service dining daily, including lunch, happy hour, dinner, and late-night service.
Hours of Operation:
- Sunday–Thursday: 11 AM – 12 AM
- Friday–Saturday: 11 AM – 1 AM
Location:
4489 La Jolla Village Drive, Suite 1600
San Diego, CA 92122
A Strategic Expansion into Southern California
According to company leadership, the move into San Diego marks a significant milestone in JOEY’s broader growth strategy. With its strong culinary culture and coastal lifestyle, La Jolla provides an ideal backdrop for the brand’s signature blend of hospitality, design, and globally influenced cuisine.
As San Diego’s dining scene continues to evolve, JOEY La Jolla is positioned to become a go-to destination for locals and visitors seeking a dynamic and elevated dining experience.
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
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Food and Beverage
Dirty Birds Expands to Downtown Long Beach, Signaling Continued Urban Revival
San Diego’s Dirty Birds sports bar is opening a new location in Downtown Long Beach, highlighting the city’s ongoing revitalization and growth ahead of the 2028 Olympics.
Downtown Long Beach is getting a flavorful new addition as The Bascom Group announces a lease agreement bringing San Diego’s popular sports bar chain Dirty Birds to a prime retail space at 200 Pine Avenue.
The deal marks another milestone in the ongoing revitalization of Long Beach, particularly within its bustling downtown entertainment corridor.
A Prime Location in the Heart of Downtown
The newly leased space spans 3,039 square feet on the ground floor of 200 Pine Avenue, a six-story office tower that has undergone significant renovations in recent years. The building, a recognizable fixture in the downtown skyline, includes:
- Class “A” upgraded common areas
- A 123-stall parking structure
- Strong tenant retention history
- Existing retail neighbors like Agaves Kitchen & Tequila and Agaves Ultra Lounge
An additional 4,923-square-foot lower-level space remains available and is already attracting interest for a potential speakeasy-style nightclub concept.
Dirty Birds Brings Its Signature Energy North
Founded in San Diego, Dirty Birds has built a loyal following as a high-energy sports bar known for:
- Award-winning chicken wings with unique flavors like Dirty Blue and Apple Bourbon Chipotle
- A lively, fan-focused atmosphere filled with sports memorabilia
- A diverse menu including burgers, sandwiches, salads, and craft beer
With multiple locations across San Diego neighborhoods like Pacific Beach, Ocean Beach, and near San Diego State University, the brand has established itself as a go-to destination for sports fans.
Its expansion into Long Beach represents a strategic move into a rapidly growing urban market.
Downtown Long Beach’s Ongoing Transformation
The arrival of Dirty Birds reflects broader momentum in downtown Long Beach, fueled by public and private investment. According to Bascom leadership, the area is experiencing a surge in activity driven by:
- Community events like the DTLB Live! series
- Streetscape and public space improvements
- Increased residential and mixed-use development
Nearby landmarks include:
- Billie Jean King Main Library
- Long Beach City Hall
- Long Beach Convention & Entertainment Center
The location also benefits from excellent transit access, including proximity to the Metro A Line.
Olympic Spotlight and Future Growth
Looking ahead, Long Beach is poised for global attention as a key venue city for the 2028 Summer Olympics. The city is expected to host 11 sporting events, making it one of the most active Olympic hubs outside Los Angeles itself.
This global spotlight is accelerating over $1.7 billion in development projects, including:
- Waterfront transformations
- Expanded residential housing
- Infrastructure upgrades through the Elevate 28 program
What This Means for Long Beach
The addition of Dirty Birds is more than just a new restaurant—it’s another indicator of a city on the rise. As downtown Long Beach continues to evolve into a vibrant live-work-play destination, high-profile tenants like Dirty Birds help:
- Strengthen the local economy
- Enhance nightlife and dining options
- Attract both residents and visitors
With an anticipated opening later this year, Dirty Birds is set to become a new hotspot for sports fans and food lovers alike.
Related Links
- 200 Pine Avenue Property Details
- LoopNet Listing for 200 Pine Avenue
- The Bascom Group Official Website
- Downtown Long Beach Plan
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
