Food and Beverage
DORITOS® and EMPIRICAL Launch First-Ever Nacho Cheese Spirit
Collaboration Imbues Iconic Nacho Cheese Flavor of Doritos Into a First-of-Its-Kind Distilled Spirit
PLANO, Texas /PRNewswire/ — Doritos today unveiled a collaboration with global flavor innovator Empirical: Empirical x Doritos® Nacho Cheese Spirit. This limited-release offers a multi-sensorial, delicious beverage experience that smells and tastes just like the real thing – bringing the iconic flavor of Doritos Nacho Cheese Chips into the spirits aisle.
The iconic flavor of Doritos Nacho Cheese Chips now in the spirits aisle with Empirical x Doritos Nacho Cheese Spirit.Tweet
“Doritos is all about disrupting culture and bringing our fans unexpected, bold experiences,” said Tina Mahal, Senior Vice President of Marketing for Frito-Lay North America. “We’re always pushing our fans to try new things, so we figure it’s time we disrupt the spirits category by offering our iconic nacho cheese flavor in a bottle.”
The partnership marks a first-of-a-kind innovation for both brands and brings fans a truly new experience. To create the flavor, the many flavor layers of Doritos Nacho Cheese are extracted through Empirical’s innovative production process, using real Doritos chips and retaining their essence through vacuum distillation. Unlike traditional distillation methods, vacuum distillation operates at lower temperatures, preserving the full spectrum of flavors derived from Doritos.
“Empirical is an ‘uncategorized’ spirits company, so it allows us the freedom to experiment with really interesting flavors and not have to be stuck in a gin box or tequila box or whiskey box,” says Lars Williams, Chef/Distiller & CEO, Empirical. “And we can take something that has a unique and amazing flavor, like Doritos, and evolve it into something completely new.”
Limited-edition bottles of Empirical x Doritos Nacho Cheese Spirit will be available next month for a suggested retail price of $65.00 (42% ABV, 750ml) online and in select New York and California markets. Pre-orders begin December 13, 2023 at doritos.x.empirical.co. For more information, visit empirical.co and follow along @doritos.
TASTING NOTES: Empirical x Doritos® Nacho Cheese Spirit
FLAVOR Nacho Cheese, corn tostada, umami, hint of acidity ENJOY In a Margarita, Bloody Mary, Old Fashioned, neat or over ice, or any way Doritos fans like! TASTES LIKE The real thing! Experience the indulgent flavors of your favorite snack in liquid form. The spirit opens with umami and tangy aromas of nacho cheese, moving to the deeper, corn-forward flavors of the chip to finish on a soft salty note.
COCKTAILS: Empirical x Doritos® Nacho Cheese Spirit
Double Triangle Margarita
1 oz Empirical x Doritos® Nacho Cheese Spirit
1 oz blanco tequila
.75 oz fresh lime juice
.75 oz agave syrup (3:1)
Add all ingredients to a cocktail shaker with ice. Shake hard for 10 to 12 seconds. Strain into a rocks glass over ice. Garnish with a Tajín salt rim and a lime wheel.
Mary Mary
1.5 oz Empirical x Doritos® Nacho Cheese Spirit
.5 oz tequila
3 oz tomato juice
1 barspoon lemon juice
1 barspoon Worcestershire sauce
Big pinch of celery salt
Big pinch of cracked black pepper
Tiny pinch of cayenne
Build all ingredients in a Collins glass. Add ice and pass a barspoon through the drink 3 to 4 times. Garnish with pepperoncini, seasoned celery and a pickled onion.
Doritos Bangarang
2 oz Empirical x Doritos® Nacho Cheese Spirit
1 pinch smoked sea salt
1 squeeze fresh grapefruit (or citrus of choice)
Top with Pepsi®
Fill Collins glass with ice. Add Empirical x Doritos® Nacho Chip Spirit, sea salt, grapefruit and top with Pepsi®. Stir 3 – 4 times. Garnish with grapefruit wedge.
About Empirical
Founded in Copenhagen, Denmark, in 2017, Empirical is a flavor company by Lars Williams and Mark Emil Hermansen. The two deep-thinking visionaries are inspired by the role flavor plays in their ability to create and transport experiences. The company does things its own way, having custom-built machinery, developed hybrid fermentation techniques, augmented low-temperature distillation, and traveled globally to source the highest quality ingredients. Taking a flavor-first approach means that Empirical does not pay attention to the conventional categories that traditionalists often want to cast their creations into. The result is something that is uncategorized, democratic, shareable, and driven by the journey of creating unique and unexpected flavors. Empirical is writing a playbook that does not exist—one distillation, one spirit and one flavor at a time. For more information, please visit empirical.co, follow us on X, Facebook and Instagram at @empiricalcph and on YouTube. Please Drink Responsibly. Must be 21+. Vacuum Distilled Spirits, 42% Alc by Vol., Empirical.co
About Doritos
Doritos believes there’s boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of many Frito-Lay North America brands – the $23 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Follow Doritos on X, Instagram, YouTube, Facebook and TikTok. Learn more about Frito-Lay at the corporate website, www.fritolay.com, and on X.
About Frito-Lay North America
Frito-Lay North America is the $23 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Frito-Lay snacks include Lay’s and Ruffles potato chips, Doritos and Tostitos tortilla chips and branded dips, Cheetos snacks, Stacy’s pita chips, PopCorners popped-corn snack, SunChips multigrain snacks and Fritos corn chips. The company operates 30+ manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model. Learn more about Frito-Lay at the corporate website, www.fritolay.com, on X (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X, Instagram, Facebook and LinkedIn @PepsiCo.
ENJOY RESPONSIBLY. Empirical x Doritos® Nacho Cheese Spirit, 42% ALC./VOL, developed by Empirical Inc.. ©2023 Empirical Inc., Barrel Brothers Brewing Company, Windsor, CA.
SOURCE Frito-Lay
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Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.
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(Family Features) Bring some fun (and simplicity) back to snacking with these three-ingredient Cheesy Meatball Bombs. Baked to golden brown in just 10-15 minutes, they’re perfect for enjoying at home or sharing with a crowd. Discover more snack hacks at Culinary.net.
Cheesy Meatball Bombs
Recipe courtesy of “Cookin’ Savvy”
Servings: 4
- 1 puff pastry sheet
- 12 thawed meatballs
- 1 package (8 ounces) shredded mozzarella cheese
- marinara sauce, for serving
- Buffalo sauce, for serving
- barbecue sauce, for serving
- Heat oven to 425 F.
- Use rolling pin to thin out puff pastry then cut into 12 squares.
- Place one meatball in each square with cheese. Close pastries around cheese and meatballs. For visible meatballs, leave hole on top of pastries. Place each ball in hole of muffin tin.
- Bake 10-15 minutes. Pastry should be golden brown. Remove from pan and serve with marinara, Buffalo and barbecue dipping sauces.
Tip: Recipe can be doubled or tripled, as needed.
SOURCE:
Culinary.net
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Beloved pizza brand combats rising costs, and delivers value with a $24.99 Dinner and Play Deal that includes 50 game plays
PHOENIX /PRNewswire-HISPANIC PR WIRE/ — Peter Piper Pizza, where “the fun is baked in,” introduces an all-day, everyday Dinner & Play Deal featuring a large one-topping pizza, four drinks, and 50 game points for just $24.99, offering an affordable option for families affected by rising costs.
According to a recent Allianz Life study, 60% of Americans believe inflation will worsen in 2025. Understanding this challenge, Peter Piper Pizza has also lowered the cost of games to just one point per play, allowing guests to play twice as many games as before. At select Tucson locations, rides are also just one point each, adding even more fun for the entire family.
“We’re at a time where value matters more than ever, and as inflation takes its toll, we know that families are looking for ways to spend affordable, quality time together,” said Peter Piper Pizza Chief Marketing Officer Genaro Perez. “We introduced the Dinner & Play Deal to give families a way to enjoy great pizza and have fun any day of the week without the added financial stress.”
Peter Piper Pizza crafts its pizzas with made-from-scratch dough and fresh ingredients, served in an atmosphere where families can connect over food and games, proving that dining out doesn’t have to come at a premium.
For more information, visit peterpiperpizza.com. To stay up to date on the latest Peter Piper Pizza news, follow @peterpiperpizza on Instagram and Facebook.
About Peter Piper, LLC
Peter Piper, LLC, a wholly owned subsidiary of CEC Entertainment, LLC, was founded in Glendale, Arizona, in 1973. Peter Piper Pizza features dining, entertainment and carryout with a neighborhood pizzeria feel and “the fun is baked in” culture across its more than 120 locations in the U.S. and Mexico. Peter Piper Pizza takes pride in delivering made-from-scratch pizza dough every day and providing the highest quality food and fun that reconnects family and friends. With the latest technology and games, ever-popular weekday all-you-can-eat lunch buffets, and beer for adults, Peter Piper Pizza appeals to parents and kids alike. Peter Piper Pizza supports children’s education through fundraising events and gives more than $600,000 annually to schools, hospitals and nonprofits that focus on children’s education and development. For more information, visit peterpiperpizza.com.
SOURCE Peter Piper Pizza
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Hardcore sports nutrition company debuts epic superfood drink mix, Big Greens, at The Arnold Sports Festival
PORT COQUITLAM, BC /PRNewswire/ — Fit Foods Ltd., a leading Canadian-based sports nutrition company in the bodybuilding and fitness industry for those born different, knows what drives the hardcore. Those who live for the iron—wrapping their hands around the weights, prepping for the set, grinding out the reps, and scaring their best into submission—aren’t content with average. They bring a relentless, hardcore attitude because it fuels their existence. They stand out in the crowd, united by muscle, and they’re hungry for more. MUTANT gets it. That’s why they craft serious supplements and quality apparel with kick-ass purpose, built solely for those who refuse to settle. And now, they’re unveiling their latest weapon: Big Greens, debuting at The Arnold Sports Festival in Columbus, Ohio.
Big Greens is an epic superfoods drink mix that isn’t for the faint-hearted. Big Greens is the greenest greens on the market, engineered to support immune system function, muscle recovery, proper muscle contractions, and a reduction in oxidative stress—because those who live this lifestyle demand more than the basics. Available in two bold flavors, Berry Good and Just Chocolate, it packs a high-dose punch with key ingredients like spirulina, KSM-66® ashwagandha, DE111® probiotic, and over 40 superfoods. This is manufacturer-direct, multi-award-winning innovation from a team that lives the grind just as fiercely as their fans.
“Your mother always told you to eat your greens, so we made the greenest greens out there: easy, quick, and built for you to drink alone or stack with your favorite protein powder. This isn’t some watered-down drink mix — just look at the label — it’s for those who dominate and who push their limits in the gym and beyond,” said MUTANT President and CEO Jim McMahon. “They don’t just train, eat, and sleep—they attack every rep to be their best. Big Greens is built for them and to harness their discipline in a convenient way that also helps with better recovery.”
Fans eager to step up can visit MUTANT at The Arnold Sports Festival, booth 1245, to learn more, sample Big Greens, and enter for a chance to win epic prizes. They can also join a special meet-and-greet with Mitchell Hooper, the 2x Defending Arnold Strongman Champion and Strongest Man on Earth, on Sunday at 10 a.m. Big Greens hits shelves in May 2025, available online and at select retailers nationwide, including GNC stores. Each 10.4-ounce bottle delivers 30 servings of pure intensity, featuring innovative blends like 4,525 mg of Land & Sea Greens Giga Blend, 1,239 mg of Superfood Phyto Blend, 821 mg of Daily Reset Blend, and 725 mg of Pre and Probiotics / Digestive Blend.
For those born different, born hardcore, MUTANT’s got their back. Visit www.mutantnation.com for more on Big Greens and the MUTANT lifestyle.
About Fit Foods Ltd
Fit Foods Ltd, a world-class manufacturer of sports nutrition proteins and other supplements, specializing in powders. Its extensive variety of products and formulas has earned it international recognition for superior-tasting quality products and has resulted in a leading position in the marketplace. Fit Foods brands are distributed worldwide in 70+ countries. Its Canada based manufacturing facilities are GMP compliant, NHP site licensed (#300341), CFIA licensed (4420), US FDA licensed, and Certified Organic by PACS (#16-463). MUTANT is one of the companies most beloved brands.
SOURCE Fit Foods Ltd.
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