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Dove Launches Love Your Hair Collection to Empower Women to Love & Embrace Their Hair – However They Choose to Wear It

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NEW hair care range from Dove providing gentle, sulfate-free formulas will launch with initiatives to support the silver hair community and hero the Love Your Silver Shampoo & Conditioner duo

ENGLEWOOD CLIFFS, N.J. /PRNewswire/ — Today, Dove announced the launch of its Love Your Hair Collection, a range of products catering to six different hair profiles – short, curly, wavy, long, silver and color-treated – with gentle, science-driven formulations infused with skincare-inspired ingredients like biotin complex and bamboo extract. The collection comes as a first-of-its-kind line for the global beauty brand, developed to make tailored hair care more widely accessible, and effectively nourish a range of hair textures, types, lengths, and colors, with the mission of celebrating the unique beauty of hair and encouraging women to proudly wear the hair that makes them, them.

Dove Launches NEW Love Your Hair Collection

With this mission in mind, and to further fuel a conversation Dove sparked with the #KeepTheGrey movement in 2022, the brand will shine a spotlight on the collection’s Love Your Silver Shampoo and Conditioner duo. In doing so, it sets out to further support women who feel most themselves with silver hair by working to fill a gap in haircare support, custom solutions, and accessible expertise for gray hair.

“Our mission at Dove is to make a positive beauty experience universally accessible to all, and we continue to support women through our products and purpose initiatives to do so. As women are too often encouraged to change their hair to fit societal standards, our goal with the Love Your Hair collection was to launch a range of expert products that enable every woman to ‘celebrate the hair that makes you, you.'” says Global Vice President, Dove Hair, Bérengère Loubatier. “That’s why Dove Love Your Hair is providing innovative products, infused with skincare-inspired ingredients that offer custom levels of nourishment to care for hair, however women choose to wear it.”

With this launch, Dove hopes to spark a larger dialogue around the need for more industry recognition for specific silver haircare needs, as approximately 50% of women1 share that they make the transition to silver at home without the counsel of an expert, due to demand for stylists who care for gray hair outpacing access.

“When developing the Love Your Hair collection, it was important to us to identify the unique care needs across different hair types and then provide a solution to help women achieve their hair goals.” says Beth Labrecque, Senior Scientist for Dove Hair. “The formulations within the Love Your Hair range provide the care and nourishment each specific hair type needs to feel and look healthy, backed by science and efficacious ingredients. For instance, Love Your Silver products were created in response to consumer feedback to give gray, white and silver hair a boost with purple pigment and ultra-light yet nourishing conditioner, infused with biotin complex for volume and shine.”

In addition to the Love Your Silver Shampoo and Conditioner range specifically formulated for gorgeous grays, Dove is celebrating the launch of Love Your Hair with two additional support initiatives for the silver-haired community:

  • Love Your Silver Storytellers – Dove is partnering with five women blazing a path in fighting back against hair rules in support of the silver strand community, deemed the “Love Your Silver Storytellers.” The brand is working with Writer & Performer, Paula Pell; Visual Artist, Maayan Zilberman; Content Creator, Tennille Jenkins; Podcaster & DJ, Ty Alexander and Author & Activist Karen Walrond to amplify their journeys to embracing their silver hair, with the intention of empowering others considering the same.
  • Love Your Silver Specialist Directory – To address this lack of access to specialized guidance and care for silver hair, Dove is introducing the Love Your Silver Specialist Directory. This new online resource, housed on Dove.com, currently features the hair specialists Dove’s Love Your Silver Storytellers trust, and will be built out throughout the year with other silver specialists across the US to meet the needs of silver-haired women nationwide.

Dove’s new Love Your Hair Collection enhances the unique beauty of hair through gentle, sulfate-free formulas infused with skincare-inspired ingredients like raw shea butter and rice protein, and enhanced with custom levels of nourishment. The full collection includes:

  • Love Your Silver Purple Shampoo & Conditioner for silver hair
  • Love Your Waves Shampoo & Conditioner for wavy hair
  • Love Those Bold Curls Co-Wash & Leave-in Cream for curly hair
  • Dove Love Your Lasting Length Shampoo & Conditioner for long hair
  • Dove Love Your Chic Edge All In 1 Shampoo, Conditioner & In-Shower Styler for short hair
  • Dove Love Your Shine Shampoo & Conditioner for color treated hair

Dove Love Your Hair is available at Walmart and Walmart.com with each product in the range priced at $7.98. Explore Dove’s resources and custom hair care solutions at Dove.com/Love-Your-Hair-Collection. #LoveYourHair #LetsChangeBeauty

About Dove  
Dove started its life in 1957 in the US, with launch of the Beauty Bar, with its patented blend of mild cleansers and ¼ moisturizing cream. Dove’s heritage is rooted in care – proof, not promises grew Dove from a Beauty Bar into one of the world’s most beloved beauty brands. 

Real women have always been our inspiration, and since the beginning, Dove has been wholly committed to providing superior care to all, and to championing real representations of beauty in our advertising, communications and campaigns. Dove believes that beauty is for everyone, and the Dove mission is to ensure a positive experience with beauty is universally accessible to all.

For 65 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. This includes the ‘Dove Real Beauty Pledge,’ and commitment to:

  1. Portray women as they are in real life with honesty, diversity, and respect. We feature women of different ages, sizes, ethnicities, hair color, type and style. 
  2. Represent individuals with zero digital distortion, with all images approved by the women they feature.
  3. Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world with a goal to educate 250 million young people by 2030.

About Unilever North America
Unilever is one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition, and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. Worldwide, we have 127,000 employees and generated sales of €60.1 billion in 2022. Our leading brands in North America include Dove, Knorr, Hellmann’s, Magnum, Axe, Ben & Jerry’s, Degree, Seventh Generation, TRESemmé, and Vaseline.

Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business.

The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while:

  1. improving the health of the planet; 
  2. improving people’s health, confidence and wellbeing; 
  3. and contributing to a fairer and more socially inclusive world.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com

1 February 2023 Edelman Social Listening Study (TikTok, Instagram & Reddit)

SOURCE Dove Hair

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SQAIRZ Dominates Baseball Performance with Breakthrough Footwear Clinical Study

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WINDHAM, N.H.  /PRNewswire/ — In an unprecedented move that bridges biomechanic science with sports innovation, SQAIRZ, a leader in performance golf footwear, proudly announces its strategic venture into baseball. The launch comes on the heels of a 10-month clinical study spearheaded by Dr. Paul Klutts, which was presented at the American College of Foot and Ankle Surgeons International Scientific Conference on February 9, 2024.  This clinical study has shed light on the significant impact of SQAIRZ’s patented footwear design on baseball performance.  

Dr. Klutts remarked, “Ten months ago, we began studying the SQAIRZ technology because we know that there are so many variables that impact the players ability to optimize exit velocity.  What we found as physicians is that from clinical and biomechanical standpoints there is a correlation between increased ground reaction forces of the hind foot with batting exit velocity. We are very proud of the fact that these findings are the first clinical baseball performance shoe study that has been published as a poster presentation at the American College of Foot and Ankle Surgeons International Scientific Conference.”

Unprecedented clinical study concludes that SQAIRZ new baseball shoes measurably improve batting exit velocity.

The study meticulously examined the subtalar joint’s role and the effect of performance footwear, specifically designed to promote ground reactive forces, on exit velocity. The research concluded that SQAIRZ baseball shoes, by enhancing ground reaction forces in the hindfoot, measurably improve batting exit velocity. The results of the clinical study findings were groundbreaking: 60.5% of players reported over a 2MPH increase in exit velocity by simply switching their shoes to SQAIRZ. The significance of these results cannot be overstated. With every 1 MPH increase in exit velocity translating to approximately 10 additional feet of ball distance. This marks a significant advancement in sports science, demonstrating the tangible benefits of biomechanically informed footwear.

SQAIRZ is setting new benchmarks for performance gains in baseball as the game requires extremely fast and reactive movements, static and dynamic agility, with an emphasis on precise footwork. Because the only option the baseball player has for leverage, control, and power is the ground, the correct pair of baseball shoes can significantly impact a player’s performance on the field, mound, and especially in the batter’s box. Leveraging the foundational principle that superior balance and stability lead to enhanced performance, SQAIRZ has successfully applied its patented technology to conquer the challenges of baseball with their new GFP baseball shoe.

This unprecedented performance enhancement is attributed to the shoes’ strategic design features, including a patented toe box and wider base, and AI generated traction system which ensure optimal energy transfer and minimize energy leaks during the kinematic sequence. 

“Our journey began with the goal of enhancing performance in golf, leveraging our patented footwear technology to achieve a notable 2.9mph average increase in swing speed,” Bob Winskowicz, Founder & CEO of SQAIRZ states. “This success laid the groundwork for our strategic expansion into baseball, proving our technology’s versatility across land-based sports. After nearly two years of rigorous testing across all skill levels, the benefits have been consistently remarkable. By simply changing a player’s shoes to SQAIRZ, we saw performance improvements in pitching, running, and hitting.  The recent independent clinical study validates our findings, underscoring the efficacy of our approach. Inspired by this success, we’re excited to extend our innovative solutions beyond baseball and golf, exploring new territories including pickleball. This is just the beginning of redefining performance footwear across sports.”

With MLB players already incorporating SQAIRZ shoes into their training regimen, the brand is set to release three versions of their GFP baseball shoe: turf, molded cleat, and metal cleat models. SQAIRZ GFP, standing for Ground Force Production, will be available in May. 

Since 2019, SQAIRZ has been proud to offer game-changing results to golfers around the world, culminating in award-winning models and three wins on the PGA Tour. As SQAIRZ continues to expand its influence beyond golf, this strategic entry into baseball marks a significant milestone, giving baseball players a competitive edge, backed by independent, clinical research. SQAIRZ’s entry into baseball not only sets a new standard for athletic footwear but also paves the way for further footwear advancements across all land-based sports.

About SQAIRZ

SQAIRZ is at the forefront of performance athletic footwear, dedicated to advancing athlete stability, balance, and performance through innovative design. Renowned in the golf industry, SQAIRZ is now extending its impact across sports, proving that foundational advancements can transform the game.

SOURCE SQAIRZ

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Sierra’s ‘Let’s Get Moving Day’ Encourages New Year’s Fitness Resolutions With Sweepstakes

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FRAMINGHAM, Mass. /PRNewswire/ — Sierra, the go-to active and outdoor retailer with  low prices on high-quality products, is encouraging Americans to keep their New Year’s fitness goals year-round with Sierra’s ‘Let’s Get Moving Day Sweepstakes.’ Five lucky winners with a passion for staying committed to their fitness resolutions will have the chance to win Sierra-branded gear and a $500 Sierra gift card to kick off the New Year in style. The sweepstakes is part of Sierra’s ‘Let’s Get Moving Day’ takeover, launching on January 12, 2024.

Let’s Get Moving Day – Jan 12, 2024

Every New Year by the second Friday of January, people call it quits on their resolutions before they even begin, with 80% of Americans letting their goals fall by the wayside. Known as Quitters Day, which takes place on January 12, many will abandon these resolutions  – most revolving around fitness, weight loss, and healthy eating habits – after 12 days due to being too overly ambitious or expensive. The average US consumer spends more than $400 on fitness apparel each year, causing many to lack the drive or motivation to move forward.

This year, Sierra is transforming Quitters Day into ‘Let’s Get Moving Day,’ celebrating its mission to get people moving throughout 2024 and beyond.  From January 12 to January 15, participants can enter the ‘Let’s Get Moving Day Sweepstakes’ via Sierra’s Instagram for a chance to win Sierra-branded gear and a $500 gift card, available for use online and in-store, by liking Sierra’s ‘Let’s Get Moving Day Sweepstakes’ post, pledging their commitment to keep their fitness resolutions alive throughout and beyond 2024.

“When it comes to fitness resolutions, especially during New Year’s, we understand how trying it can be to create those goals for yourself and ultimately stick with them. From lack of quality gear to financial restrictions, there are a lot of factors at play that cause most people to drop their fitness goals early on.  ‘Let’s Get Moving Day’ further supports Sierra’s  long standing goal to get people moving their way, no matter the activity, with a little extra push to keep them going,” shared Elisa Pouliot, Associate Vice President, Brand Marketing at Sierra.

Sierra’s ‘Let’s Get Moving Day’ encourages shoppers to stay active throughout  2024 without having to compromise quality for value. With a wide breadth of active gear and apparel for up to 60% less than department and specialty store prices, Sierra’s latest ‘Get Fit’ range consists of fitness and outdoor essentials for every type of active consumer.

Sierra shoppers can kick off the New Year with a long sleeve turtleneck base layer top (40% less than department or specialty retailers) along with this merino wool long sleeve base layer top (45% less than department or specialty retailers) to add an extra layer of warmth for those cold-weather days. Stay warm and comfy while getting active with the help of these super-soft and movement-friendly high-waisted leggings (50% less than department of specialty retailers), which you can wear while practicing your pickleball skills with the help of this pro pickleball paddle (20% less than department or specialty retailers). Before and after your fitness activities, be sure to stretch those hamstrings with this multi-function resistance band (33% less than department or specialty retailers), which you can easily carry in this fanny pack (60% less than department or specialty retailers). And for rest days, reward yourself and lounge around in these cotton-soft recycled joggers (70% less than department or specialty retailers).

  Notes to Editors

All participants who wish to enter Sierra’s ‘Let’s Get Moving Day’ Sweepstakes can enter between Friday, January 12 and Monday, January 15, 2024 by adhering to the following Rules for Entry: a) like Sierra ‘Let’s Get Moving Day Sweepstakes’ post on Sierra’s Instagram to pledge commitment to fitness goals 2024 and beyond.  Winners will receive more than $600 in Sierra-branded prizes: 1 set of pickleball rackets and balls, 1 water bottle, 1 fanny pack, 1 hat, 1 resistance band, and a $500 Sierra gift card eligible for use at all Sierra locations and online at www.sierra.com. Items will be shipped following 1/15/24 sweepstakes, and will be received based on winner state and address.

* Based on a 2023 report from National Today that indicates 80 percent of people who made New Year’s resolutions have tapped out by the second week of January. https://nationaltoday.com/quitters-day/

Based on a report from 8/2023 that suggests that the average consumer spends $33.89 on fitness apparel a month, which is $406.68 a year (33.89 x 12). https://barbend.com/fitness-spending-survey/

[1] Savings based on comparison to regular prices of comparable items at full-price department or specialty retailers. Savings vary over time. Styles vary by store and online.

ABOUT SIERRA

Founded in 1986, Sierra helps customers get active with quality brands, vast selection, and teeny, tiny prices. Sierra is part of The TJX Companies, Inc., the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. Shop any of our 95 Sierra stores or visit Sierra.com to find apparel, footwear, and gear for your whole family at incredible prices. Give @SierraOfficial a follow on Instagram and Facebook, then tag us to share your travels, new hobbies, and great finds.

Photo – https://mma.prnewswire.com/media/2313441/Sierra.jpg
Logo – https://mma.prnewswire.com/media/2279595/4410663/Sierra_Logo.jpg

SOURCE Sierra

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New York Giants’ Xavier McKinney Surprises Defensive Backs With Exclusive Kobe Reverse Grinch Sneakers

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NEW YORK, NEW YORK, USA /EINPresswire.com/ — Xavier McKinney, the talented NFL star safety of the New York Giants, has made a heartwarming gesture by gifting the team’s Defensive Backs with the highly sought-after Kobe Reverse Grinch sneakers. Inspired by the legendary basketball player Kobe Bryant, these sneakers have become a symbol of athleticism and style. McKinney’s surprise gift not only showcases his generosity but also strengthens the bond among his teammates.



The Defensive Backs of the New York Giants were thrilled when McKinney presented them with the exclusive Kobe Reverse Grinch sneakers. Known for their distinct green and red colorway, these sneakers have captured the attention of sneaker enthusiasts and sports fans alike. McKinney, who recently acquired a pair for himself, decided to spread the joy and camaraderie by sharing this special gift with his fellow players.

As a key player on the team, McKinney understands the significance of teamwork and unity on the football field. By presenting the Kobe Reverse Grinche sneakers to his Defensive Backs, he aims to boost their morale and foster a stronger bond among them. This thoughtful act not only highlights McKinney’s leadership qualities but also pays tribute to Kobe Bryant’s enduring legacy.

In addition to the Defensive Coordinator Coach Don “Wink” Martindale and Head Coach Mr Brian Daboll “Dabes” also received a pair of the exclusive Kobe Reverse Grinch sneakers. This gesture further emphasizes the unity and shared goals within the team.

The New York Giants organization stands together in applauding Xavier McKinney for his thoughtful gesture. This act of kindness has not only brought joy to the Defensive Backs but has also sparked meaningful conversations about teamwork, unity, and the enduring legacy of the legendary Kobe Bryant.

Source: EAG Sports Management

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