Clothes and Fashion
Dove Launches Love Your Hair Collection to Empower Women to Love & Embrace Their Hair – However They Choose to Wear It
NEW hair care range from Dove providing gentle, sulfate-free formulas will launch with initiatives to support the silver hair community and hero the Love Your Silver Shampoo & Conditioner duo
ENGLEWOOD CLIFFS, N.J. /PRNewswire/ — Today, Dove announced the launch of its Love Your Hair Collection, a range of products catering to six different hair profiles – short, curly, wavy, long, silver and color-treated – with gentle, science-driven formulations infused with skincare-inspired ingredients like biotin complex and bamboo extract. The collection comes as a first-of-its-kind line for the global beauty brand, developed to make tailored hair care more widely accessible, and effectively nourish a range of hair textures, types, lengths, and colors, with the mission of celebrating the unique beauty of hair and encouraging women to proudly wear the hair that makes them, them.
With this mission in mind, and to further fuel a conversation Dove sparked with the #KeepTheGrey movement in 2022, the brand will shine a spotlight on the collection’s Love Your Silver Shampoo and Conditioner duo. In doing so, it sets out to further support women who feel most themselves with silver hair by working to fill a gap in haircare support, custom solutions, and accessible expertise for gray hair.
“Our mission at Dove is to make a positive beauty experience universally accessible to all, and we continue to support women through our products and purpose initiatives to do so. As women are too often encouraged to change their hair to fit societal standards, our goal with the Love Your Hair collection was to launch a range of expert products that enable every woman to ‘celebrate the hair that makes you, you.’” says Global Vice President, Dove Hair, Bérengère Loubatier. “That’s why Dove Love Your Hair is providing innovative products, infused with skincare-inspired ingredients that offer custom levels of nourishment to care for hair, however women choose to wear it.”
With this launch, Dove hopes to spark a larger dialogue around the need for more industry recognition for specific silver haircare needs, as approximately 50% of women1 share that they make the transition to silver at home without the counsel of an expert, due to demand for stylists who care for gray hair outpacing access.
“When developing the Love Your Hair collection, it was important to us to identify the unique care needs across different hair types and then provide a solution to help women achieve their hair goals.” says Beth Labrecque, Senior Scientist for Dove Hair. “The formulations within the Love Your Hair range provide the care and nourishment each specific hair type needs to feel and look healthy, backed by science and efficacious ingredients. For instance, Love Your Silver products were created in response to consumer feedback to give gray, white and silver hair a boost with purple pigment and ultra-light yet nourishing conditioner, infused with biotin complex for volume and shine.”
In addition to the Love Your Silver Shampoo and Conditioner range specifically formulated for gorgeous grays, Dove is celebrating the launch of Love Your Hair with two additional support initiatives for the silver-haired community:
- Love Your Silver Storytellers – Dove is partnering with five women blazing a path in fighting back against hair rules in support of the silver strand community, deemed the “Love Your Silver Storytellers.” The brand is working with Writer & Performer, Paula Pell; Visual Artist, Maayan Zilberman; Content Creator, Tennille Jenkins; Podcaster & DJ, Ty Alexander and Author & Activist Karen Walrond to amplify their journeys to embracing their silver hair, with the intention of empowering others considering the same.
- Love Your Silver Specialist Directory – To address this lack of access to specialized guidance and care for silver hair, Dove is introducing the Love Your Silver Specialist Directory. This new online resource, housed on Dove.com, currently features the hair specialists Dove’s Love Your Silver Storytellers trust, and will be built out throughout the year with other silver specialists across the US to meet the needs of silver-haired women nationwide.
Dove’s new Love Your Hair Collection enhances the unique beauty of hair through gentle, sulfate-free formulas infused with skincare-inspired ingredients like raw shea butter and rice protein, and enhanced with custom levels of nourishment. The full collection includes:
- Love Your Silver Purple Shampoo & Conditioner for silver hair
- Love Your Waves Shampoo & Conditioner for wavy hair
- Love Those Bold Curls Co-Wash & Leave-in Cream for curly hair
- Dove Love Your Lasting Length Shampoo & Conditioner for long hair
- Dove Love Your Chic Edge All In 1 Shampoo, Conditioner & In-Shower Styler for short hair
- Dove Love Your Shine Shampoo & Conditioner for color treated hair
Dove Love Your Hair is available at Walmart and Walmart.com with each product in the range priced at $7.98. Explore Dove’s resources and custom hair care solutions at Dove.com/Love-Your-Hair-Collection. #LoveYourHair #LetsChangeBeauty
About Dove
Dove started its life in 1957 in the US, with launch of the Beauty Bar, with its patented blend of mild cleansers and ¼ moisturizing cream. Dove’s heritage is rooted in care – proof, not promises grew Dove from a Beauty Bar into one of the world’s most beloved beauty brands.
Real women have always been our inspiration, and since the beginning, Dove has been wholly committed to providing superior care to all, and to championing real representations of beauty in our advertising, communications and campaigns. Dove believes that beauty is for everyone, and the Dove mission is to ensure a positive experience with beauty is universally accessible to all.
For 65 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. This includes the ‘Dove Real Beauty Pledge,’ and commitment to:
- Portray women as they are in real life with honesty, diversity, and respect. We feature women of different ages, sizes, ethnicities, hair color, type and style.
- Represent individuals with zero digital distortion, with all images approved by the women they feature.
- Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world with a goal to educate 250 million young people by 2030.
About Unilever North America
Unilever is one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition, and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. Worldwide, we have 127,000 employees and generated sales of €60.1 billion in 2022. Our leading brands in North America include Dove, Knorr, Hellmann’s, Magnum, Axe, Ben & Jerry’s, Degree, Seventh Generation, TRESemmé, and Vaseline.
Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business.
The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while:
- improving the health of the planet;
- improving people’s health, confidence and wellbeing;
- and contributing to a fairer and more socially inclusive world.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
1 February 2023 Edelman Social Listening Study (TikTok, Instagram & Reddit)
SOURCE Dove Hair
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Lifestyle
COSRX Prime Big Deal Days: Get Huge Savings on TikTok’s Most-Loved Skincare Products at Amazon
LOS ANGELES, Sept. 27, 2024 /PRNewswire/ — Derm favorite brand COSRX is gearing up for a major shopping event with the launch of Prime Big Deal Days 2024, exclusively on Amazon. Running from October 8th to 9th, this highly anticipated sale will see up to 55% off on all COSRX products offering skincare lovers the opportunity to enjoy deep discounts on some of the most popular and TikTok-viral products, including the best-selling COSRX Advanced Snail 96 Mucin Power Essence and The 6 Peptide Skin Booster Serum.
Promotional Products:
- Advanced Snail 96 Mucin Power Essence – Up to 52% off
- Advanced Snail 92 All in one Cream – Up to 54% off
- Advanced Snail Radiance Dual Essence – Up to 41% off
- The 6 Peptide Skin Booster Serum – Up to 47% off
- The Niacinamide 15 Serum – Up to 46% off
- The Vitamin C 23 Serum – Up to 44% off
- Hyaluronic Acid Intensive Cream – Up to 38% off
- Glass Skin Starter Set – Up to 46% off
- Niacinamide 15% Peptide Booster Set – Up to 31% off
Niacinamide 15% Peptide Booster Set
COSRX, the trusted go-to skincare brand renowned for its clean, effective, and dermatologist-approved products, is excited to unveil its latest innovation, the Niacinamide 15% Peptide Booster Set, a powerhouse duo designed to transform dull, textured skin into a radiant, mirror-like complexion.
This new set includes The 6 Peptide Skin Booster Serum and The Niacinamide 15 Serum, a dynamic combination that addresses multiple skin concerns, from hydration and smoothness to acne prevention and treatment.
The 6 Peptide Skin Booster Serum functions as both a toner and serum, infused with six peptides that target a range of skin issues, including hydration, firmness, and texture refinement. Dermatologist-tested for sensitive skin, this lightweight, fast-absorbing formula is ideal for daily use and works seamlessly with other skincare products to enhance results, making it a must-have addition to any skincare routine. Its jumbo size also ensures lasting value, with just a small amount delivering powerful benefits.
Following this, The Niacinamide 15 Serum, featuring a potent 15% concentration of niacinamide, tackles acne at every stage – from prevention to aftercare. This breakout-busting serum is clinically proven to reduce blemishes, regulate oil production, and improve skin texture without clogging pores, leading to clearer, healthier skin with continued use.
Together, these two products offer a comprehensive solution for anyone looking to achieve smooth, even-toned, and glowing skin. With the Niacinamide 15% Peptide Booster Set, COSRX delivers on its promise to make radiant skin accessible for all.
“We are thrilled to offer our customers access to some of our most sought-after products during Amazon’s Prime Big Deal Days,” said a COSRX representative. “This sale is a perfect opportunity for both new and loyal customers to explore our range of dermatologist-approved products at a fraction of the price.”
For more information on the Prime Big Deal Days sale and COSRX’s product range, visit the COSRX Amazon store starting October 8, 2024.
About COSRX:
K-beauty brand offering powerful yet affordable skincare solutions, COSRX has quickly become one of America’s favorite skincare brands. Using a minimal number of highly effective natural extracts in concentrated doses, COSRX products deliver visible results by treating the skin with only the essentials it needs and nothing it doesn’t. Find its best-selling skincare solutions at retailers nationwide, including https://www.cosrx.com, Amazon, ULTA, Revolve, Dermstore, Nordstrom and Target.
COSRX is also on Instagram + TikTok.
SOURCE COSRX
Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.
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Lifestyle
Reese Cooper Unveils RCOS Collection in partnership with Pacsun, Bridging Streetwear and Outdoor Exploration
LOS ANGELES /PRNewswire/ — Reese Cooper is pleased to introduce RC Outdoor Supply (RCOS), a new line under the Reese Cooper label made possible with the support of retailer Pacsun. Inspired by his appreciation of the beauty and inclusiveness of California’s outdoor culture, the origin of the RCOS collection traces back to late 2021 when Cooper began quietly developing a line of outdoor products in addition to his runway collections. Founded on a shared enthusiasm for adventure and the outdoors, Cooper and Pacsun saw an opportunity to bring Cooper’s design aesthetic to the Pacsun community at an accessible price point, infusing the spirit of exploration into clothing.
“At Pacsun, we believe in the power of co-creation to inspire, connect, and make a positive impact,” said Richard Cox, VP of Men’s Merchandising and Global Partnerships at Pacsun. “Our collaboration with Reese explores fashion inspired by the outdoor lifestyle and technical innovation, while also nodding to Americana and the fits that resonate with our customers.” A percentage of sales of RCOS products sold by Pacsun and Cooper’s own channels will be donated to a network of partners and organizations that encourage outdoor exploration and nature preservation such as One Tree Planted, an organization Cooper has consistently partnered with.
The first release under the RCOS label lays a framework for future collections of the brand by creating systems of dressing and inspired by Cooper’s collaborators. The in-studio lookbook was shot by friends of the brand, Cam Hicks & Juliana Salazar. Rooted in the duality of lifestyles of city dwellers and nature lovers, the collection takes inspiration from both to create garments that are viable in both environments. The brand’s visual campaign follows this same ethos; shot by photographer Stefan Kohli alongside Reese and a group of friends on a six day road trip along the Pacific Coast, the images tell an honest story of enthusiasts having fun and exploring nature.
“As someone who has always been in awe of the outdoors, especially living in California, I wanted this collection to be as accessible as possible like the environments it is inspired by,” said Cooper. “Designed and influenced with my friends in mind, the ethos of RCOS is to create product that holds up in all environments, for any activity, whether that’s running around in the city or on a mountain. These products are for any and everyone. This is stuff you’re supposed to get dirty, and most importantly, have fun while doing so. When it comes to outdoor activities, l’m an enthusiast, not a professional. I strongly believe it’s important to explore new things, learn new places, get out of your comfort zone. I wanted this collection to give you the tools to help you do that.”
With an emphasis on exploration and activity, each piece is created with careful attention to detail and quality materials. The collection offers a wide range of styles from taped-seam shell pieces, insulated outerwear, and cargo pants to graphic tees, hoodies, sweatpants and more. Made with technical fabrics like nylon, sherpa fleece, waffle knits, heavyweight cottons and compression. Cooper’s trademarked Hook is also featured on a number of pieces, along with a detailed and unique trim system, including custom rock pullers, zippers and speed belts, as well as special branded buttons, toggles and labels inside each garment. These designs are an accumulation of years of previously unrealized experimentation and ideation that could now be realized through the Pacsun partnership.
The RCOS collection will be available in a complete range of sizes from XXS to XXL, opening up the path for anyone to journey in.
RCOS will be available from August 9, 2024 at Pacsun.com and Pacsun stores nationwide, and through Cooper’s new website for the brand, rcoutdoorsupply.com. Select global retailers will also carry a selection of pieces, extending the reach of the label and desire to explore.
https://rcoutdoorsupply.com | @rcoutdoorsupply
About Reese Cooper
Founded in 2016, Reese Cooper is the designer’s namesake brand known for its tailored take on classic American outdoor and utility wear with a focus on material quality and construction. Raised in Atlanta & London, Cooper moved to Los Angeles at the age of 18 to learn the ins and outs of garment manufacturing firsthand. In 2019, the brand was awarded runner up in the CFDA/Vogue Fashion Fund in 2019, making him the youngest ever finalist and Reese was included in Forbes 30 Under 30 in the following year. Cooper has collaborated with esteemed industry giants like Levi’s and Merrell. As a continued commitment to environmental reforestation, Reese Cooper contributes to the One Tree Planted initiative for every item sold.
https://reese-cooper.com/ | @reesecooper
About Pacsun:
Pacsun is a purpose-driven, leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Delivering the latest contemporary, streetwear, and activewear, Pacsun partners with the best brands at the intersection of fashion, music, art, and sport to offer curated collections, rare and exclusive products, and creative collaborations on every level to inspire the next generation. Founded in 1980 in Newport, CA, Pacsun is now co-created in Los Angeles. Follow @Pacsun on TikTok, Instagram, X, Facebook and YouTube.
SOURCE Pacsun
Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.
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Consumer Corner
Unlocking the Joy of Bargain Hunting: Big Savings and Even Bigger Thrills at Big Lots During National Bargain Hunting Week
Welcome, fellow thrift enthusiasts and savvy savers! As we gear up to celebrate National Bargain Hunting Week from August 12-18, it’s the perfect time to spotlight the sheer joy and undeniable therapeutic benefits of bargain shopping. And who better to lead the celebration than Big Lots, the giant of off-price retail, serving up massive savings and those adrenaline-pumping ‘bargain thrills’ we all crave?
Bargain Hunting: More Than Just Savings
A recent survey commissioned by Big Lots, in partnership with MarketVision Research, has revealed some compelling insights about our shopping behaviors. It turns out that a whopping 85% of us are not just shopping to save; we’re in it for the thrill of the hunt! Additionally, 62% of bargain hunters find the process therapeutic, turning a routine shopping trip into a delightful treasure hunt.
This is not just about pinching pennies; it’s about the excitement of discovering that unbeatable deal, the satisfaction of maximizing value for every dollar, and the joy it brings when we share these finds with others.
Big Lots Steps Up the Game
In true Big Lots fashion, they’re not just celebrating National Bargain Hunting Week in word but also in deed. Bruce Thorn, President and CEO of Big Lots, mentioned, “Just like our bargain-seeking customers, we constantly search for new and exciting bargains, delivering truckloads of new deals to our stores every single week.”
Every day during this special week, Big Lots is introducing a ‘Bargain of the Day’ featuring an array of products from living room and bedroom furniture to pet accessories and top-brand personal care items, all at 20% to 75% less than what you’d pay at other stores.
Intrigued? Join the BIG Rewards program for free at biglots.com/rewards to get the scoop on these daily deals as soon as they drop. You wouldn’t want to miss out on any of these fantastic finds!
Brag About Your Bargains
Big Lots is also introducing a fun new way to share your bargain hunter pride with the world. With their new “Brag on the Tag” social media filter on Instagram and Facebook, shoppers can flaunt their fabulous finds and celebrate alongside a community who shares their passion for thrifty shopping.
What Do Shoppers Hunt For?
The survey also highlighted that while 69% of shoppers bargain-hunt out of habit, their favorite categories to explore are apparel, pantry items, seasonal goods, décor, furniture, and electronics. For those of us who focus on stocking the pantry, Big Lots continues to be a treasure trove of deals. Most of you make 2-3 trips per month, spending around $100 or less during bigger pantry runs—stocking up on essentials like pasta, flour, sugar, cereal, rice, and soup.
Big Lots: A Beacon for Bargain Shoppers
Big Lots remains one of America’s largest off-price retailers, offering an incredible variety of goods for the home from furniture to pantry essentials. By creatively sourcing closeouts, overstocks, and manufacturer liquidations, Big Lots ensures that the joy of bargain hunting is a rewarding experience for every shopper.
So, during this National Bargain Hunting Week and beyond, let’s celebrate our shared love for the thrill of the deal at Big Lots. Whether you’re restocking the pantry or revamping your living space, embrace the savings and enjoy every moment of your bargain-hunting adventure!
Join the fun, find your thrill, and maybe, just maybe, turn your next shopping trip into a brag-worthy journey. Happy hunting!
For more information, to shop online, or to find a Big Lots store near you, visit biglots.com.
Happy National Bargain Hunting Week! Remember, the thrill isn’t just in the savings, but in the hunt itself. Dive into the bargains, and don’t forget to share your best finds with us!
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