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Dove Launches Love Your Hair Collection to Empower Women to Love & Embrace Their Hair – However They Choose to Wear It

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NEW hair care range from Dove providing gentle, sulfate-free formulas will launch with initiatives to support the silver hair community and hero the Love Your Silver Shampoo & Conditioner duo

ENGLEWOOD CLIFFS, N.J. /PRNewswire/ — Today, Dove announced the launch of its Love Your Hair Collection, a range of products catering to six different hair profiles – short, curly, wavy, long, silver and color-treated – with gentle, science-driven formulations infused with skincare-inspired ingredients like biotin complex and bamboo extract. The collection comes as a first-of-its-kind line for the global beauty brand, developed to make tailored hair care more widely accessible, and effectively nourish a range of hair textures, types, lengths, and colors, with the mission of celebrating the unique beauty of hair and encouraging women to proudly wear the hair that makes them, them.

Dove Launches NEW Love Your Hair Collection

With this mission in mind, and to further fuel a conversation Dove sparked with the #KeepTheGrey movement in 2022, the brand will shine a spotlight on the collection’s Love Your Silver Shampoo and Conditioner duo. In doing so, it sets out to further support women who feel most themselves with silver hair by working to fill a gap in haircare support, custom solutions, and accessible expertise for gray hair.

“Our mission at Dove is to make a positive beauty experience universally accessible to all, and we continue to support women through our products and purpose initiatives to do so. As women are too often encouraged to change their hair to fit societal standards, our goal with the Love Your Hair collection was to launch a range of expert products that enable every woman to ‘celebrate the hair that makes you, you.'” says Global Vice President, Dove Hair, Bérengère Loubatier. “That’s why Dove Love Your Hair is providing innovative products, infused with skincare-inspired ingredients that offer custom levels of nourishment to care for hair, however women choose to wear it.”

With this launch, Dove hopes to spark a larger dialogue around the need for more industry recognition for specific silver haircare needs, as approximately 50% of women1 share that they make the transition to silver at home without the counsel of an expert, due to demand for stylists who care for gray hair outpacing access.

“When developing the Love Your Hair collection, it was important to us to identify the unique care needs across different hair types and then provide a solution to help women achieve their hair goals.” says Beth Labrecque, Senior Scientist for Dove Hair. “The formulations within the Love Your Hair range provide the care and nourishment each specific hair type needs to feel and look healthy, backed by science and efficacious ingredients. For instance, Love Your Silver products were created in response to consumer feedback to give gray, white and silver hair a boost with purple pigment and ultra-light yet nourishing conditioner, infused with biotin complex for volume and shine.”

In addition to the Love Your Silver Shampoo and Conditioner range specifically formulated for gorgeous grays, Dove is celebrating the launch of Love Your Hair with two additional support initiatives for the silver-haired community:

  • Love Your Silver Storytellers – Dove is partnering with five women blazing a path in fighting back against hair rules in support of the silver strand community, deemed the “Love Your Silver Storytellers.” The brand is working with Writer & Performer, Paula Pell; Visual Artist, Maayan Zilberman; Content Creator, Tennille Jenkins; Podcaster & DJ, Ty Alexander and Author & Activist Karen Walrond to amplify their journeys to embracing their silver hair, with the intention of empowering others considering the same.
  • Love Your Silver Specialist Directory – To address this lack of access to specialized guidance and care for silver hair, Dove is introducing the Love Your Silver Specialist Directory. This new online resource, housed on Dove.com, currently features the hair specialists Dove’s Love Your Silver Storytellers trust, and will be built out throughout the year with other silver specialists across the US to meet the needs of silver-haired women nationwide.

Dove’s new Love Your Hair Collection enhances the unique beauty of hair through gentle, sulfate-free formulas infused with skincare-inspired ingredients like raw shea butter and rice protein, and enhanced with custom levels of nourishment. The full collection includes:

  • Love Your Silver Purple Shampoo & Conditioner for silver hair
  • Love Your Waves Shampoo & Conditioner for wavy hair
  • Love Those Bold Curls Co-Wash & Leave-in Cream for curly hair
  • Dove Love Your Lasting Length Shampoo & Conditioner for long hair
  • Dove Love Your Chic Edge All In 1 Shampoo, Conditioner & In-Shower Styler for short hair
  • Dove Love Your Shine Shampoo & Conditioner for color treated hair

Dove Love Your Hair is available at Walmart and Walmart.com with each product in the range priced at $7.98. Explore Dove’s resources and custom hair care solutions at Dove.com/Love-Your-Hair-Collection. #LoveYourHair #LetsChangeBeauty

About Dove  
Dove started its life in 1957 in the US, with launch of the Beauty Bar, with its patented blend of mild cleansers and ¼ moisturizing cream. Dove’s heritage is rooted in care – proof, not promises grew Dove from a Beauty Bar into one of the world’s most beloved beauty brands. 

Real women have always been our inspiration, and since the beginning, Dove has been wholly committed to providing superior care to all, and to championing real representations of beauty in our advertising, communications and campaigns. Dove believes that beauty is for everyone, and the Dove mission is to ensure a positive experience with beauty is universally accessible to all.

For 65 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. This includes the ‘Dove Real Beauty Pledge,’ and commitment to:

  1. Portray women as they are in real life with honesty, diversity, and respect. We feature women of different ages, sizes, ethnicities, hair color, type and style. 
  2. Represent individuals with zero digital distortion, with all images approved by the women they feature.
  3. Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world with a goal to educate 250 million young people by 2030.

About Unilever North America
Unilever is one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition, and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. Worldwide, we have 127,000 employees and generated sales of €60.1 billion in 2022. Our leading brands in North America include Dove, Knorr, Hellmann’s, Magnum, Axe, Ben & Jerry’s, Degree, Seventh Generation, TRESemmé, and Vaseline.

Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business.

The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while:

  1. improving the health of the planet; 
  2. improving people’s health, confidence and wellbeing; 
  3. and contributing to a fairer and more socially inclusive world.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com

1 February 2023 Edelman Social Listening Study (TikTok, Instagram & Reddit)

SOURCE Dove Hair

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Lifestyle

Popilush Jumpsuits Collection Blends Function and Style with New Designs

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WILLIAMSBURG, Va. /PRNewswire/ — In an era where athleisure is booming, Popilush, a pioneer in shapewear apparel, is excited to launch a collection of jumpsuits that seamlessly blends style, comfort, and athletic functionality. 

Popilush

The Popilush jumpsuits collection stands out for its innovative design elements that address both aesthetics and functionality. At the forefront is the seamless design, which not only enhances comfort but also ensures a smooth, flattering fit that enhances the wearer’s silhouette. The absence of seams reduces chafing and irritation, making the collection ideal for prolonged wear, no matter the activity.

In addition to comfort, the collection features advanced sewing techniques that significantly increase the durability of each piece. This meticulous craftsmanship ensures that the products can withstand the rigors of sports activities while maintaining their pristine appearance. The three-dimensional support lines for the chest provide exceptional support and a natural shaping effect, allowing women to move freely and confidently during any activity.

The Shapewear Romper Pet Hair Resistant Workout with its front chest hollow embellishment, built-in dual side pockets, and shorts, is perfect for the pickleball or tennis court. It provides the necessary support and freedom of movement, enhancing athletic performance while maintaining a chic appearance. The Shapewear Dresses Pet Hair Resistant Square Neck Workout boasts a unique design with an innovative feature at the back waistline for easy shorts removal. Equipped with built-in pockets on both sides and crafted from pet hair-resistant fabric, it’s the perfect choice for sports enthusiasts who enjoy the company of their pets. The design ensures both style and functionality, allowing the wearer to perform at their best while looking fabulous.

Whether running errands, grabbing brunch with friends, or engaging in a light workout, the collection offers unparalleled confidence and comfort. The functional and fashionable designs make this a versatile addition to any wardrobe.

About Popilush

Popilush is a pioneer of apparel with built-in shapewear that empowers women of all shapes and sizes to look as good as they feel, every day. They design shapewear apparel that includes garments innovated with built-in lifting, smoothing, and shaping, for everyday support. Their mission is to uplift all women so they can feel their best, and have the freedom and confidence to be themselves. Their high-quality apparel is available in a diverse range of sizes at an affordable price. With Popilush, you can confidently express your unique style while enjoying the benefits of premium apparel. To learn more about Popilush and explore their products, visit their official website and Amazon store, or join the Popilush community on Instagram @popilush.

SOURCE POPILUSH LLC

Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.

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Target Announces Back-to-School and College Savings, Including 20 Must-Have Supplies for Under $20 Total, and Exclusive Savings for Target Circle Members

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back-to-school

  • Target makes back-to-school shopping more affordable with introduction of 20 must-have supplies that – in total – are under $20, and its lowest−priced backpack in over 10 years, for just $5
  • The retailer introduces monthly subscription pricing for Target Circle 360, starting at $4.99 per month for verified college students and $10.99 per month for all consumers, with unlimited same-day delivery. For a limited time, teachers can join the annual subscription for just $49 for the first year
  • Target extends its popular one-time 20% off college student appreciation discount, adding an extra month to save, and brings back the one-time 20% off teacher discount

MINNEAPOLIS /PRNewswire-HISPANIC PR WIRE/ — Target Corporation (NYSE: TGT) is delivering more value than ever for back-to-school and back-to-college shoppers. The retailer is kicking off the shopping season with more ways to save for teachers, parents and students preparing for the school year. From 20 must-have school supplies that add up to less than $20 and the lowest priced backpack in over 10 years, for just $5, to new ways for members of the retailer’s free-to-join Target Circle program to save big, Target has consumers’ backs when it comes to shopping for back-to-school.

Unbeatable value on must-have items

This season, Target is introducing new savings on top items for back-to-school and back-to-college, offering consumers both the style and value they’re looking for. Consumers can shop Target-exclusive brands like Cat & Jack, Art Class, Mondo Llama, Room Essentials and Brightroom, alongside national brand favorites like Crayola, Jansport and more. New, must-have savings include:

  • 20-for-$20 supplies list: For the first time, Target is introducing a list of 20 must-have school supplies that add up to less than $20 in total. The list offers 20 popular supplies – like Mondo Llama 12-pack colored pencils, up&up liquid glue, notebooks and more.
  • Summit Ridge Kids’ $5 backpack: Target offers high-quality backpacks for just $5, ensuring all students can express themselves with a bag they love. Available in a range of colors and patterns, from solid blues and blacks to multi-colored floral designs, these backpacks provide an affordable option for students to showcase their personal style.
  • Thousands of back-to-college essentials under $20: From bedding and bath, to storage, kitchen and more, Target has everything college students need to prep their dorm or apartment for stylish, affordable living, like twin XL sheet sets and towel 4-packs for less than $10.

As part of the retailer’s previously announced price reductions, consumers also will experience lower prices on thousands of food and beverage items as they shop for school lunches, afterschool snacks and weeknight meals, including bread, peanut butter, produce, lunchbox snacks, crackers, fruit snacks, cookies, kids’ beverages and more.

“Getting ready for a new school year is a busy time for teachers, students and parents, so Target’s focused on making it affordable and easy for everyone,” said Rick Gomez, executive vice president and chief commercial officer, Target. “With our new monthly subscription options for Target Circle 360, unbeatable deals like 20 must-have school supplies for under $20 total, a $5 backpack, and an app feature that makes shopping for school supplies easier than ever, Target’s taking the stress out of the season so families can focus on the excitement of a new school year.”

Unlock more back-to-school savings than ever with Target Circle

Earlier this year, Target reintroduced its new Target Circle program, including the free-to-join Target Circle and the paid Target Circle 360 subscription. This back-to-school and back-to-college season, Target Circle is the key to unlocking even more savings, including:

  • Target Circle 360, a subscription offering unlimited same-day delivery on orders over $35, access to Shipt’s marketplace and more, starting at $4.99 per month for verified students and $10.99 per month for all consumers, beginning July 14.
  • A limited-time exclusive offer for teachers: sign up for the annual subscription of Target Circle 360 between July 14 and Aug. 24 and get same-day delivery for just $49 for the first year.
  • Beginning July 14, a one-time 20% teacher and college student appreciation discount for verified students and teachers who are Target Circle members. Teachers can enjoy the discount through Aug. 24. For college students, this discount is extended through Sept. 28, offering an extra month of savings compared to last year.
  • Target Circle Week deals, available now through July 13 — featuring top savings like 30% off select school supplies, 20% off nutrition bars and fruit snacks, buy one, get one free on chilled juices and coffee and more.

Shop with ease

At Target, shopping for back-to-school and back-to-college supplies has never been easier. For teachers, Target Circle 360 same-day delivery is an easy and convenient solution for last-minute items, including must-have classroom supplies. And for parents with kids heading off to college, Target Circle 360 unlocks the opportunity to have something delivered straight to the student’s dorm room – whether it’s a forgotten dorm room must-have or a care package of all their favorite snacks from home. New this year is the enhanced School List Assist feature, now available within the Target app. School List Assist is Target’s popular guest-favorite tool that helps families find their child’s class supply list, add to cart and choose their delivery method in three easy steps.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves consumers at nearly 2,000 stores and at Target.com, with the purpose of helping all families discover the joy of everyday life. Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the corporate website and press center.

  1. Restrictions apply. Subject to application approval and identity verification. See the back-to-school and back-to-college hubs for program rules and details.
  2. Pricing, promotions and availability may vary by location and at Target.com. This program excludes Alaska and Hawaii. Products mentioned may not be available at Target.com or in all stores.

SOURCE Target Corporation

Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.

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Clothes and Fashion

Gift Yourself Baleaf’s Well-Loved Activewear Pieces On Amazon Prime Day Sale!

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NEW YORK /PRNewswire/ — Baleaf, a brand that has become a household name in the activewear realm, is offering an unbeatable sale to celebrate Amazon Prime Day, slashing prices by over 30% on top-selling items. With a vast array of stylish and functional products ranging from shorts to high-performance activewear, customers can indulge in the best deals.

With the slogan “We Move Together,” baleaf is committed to creating a world where everyone can enjoy the joy of everyday motion in their unique way.

Women’s Quick-Dry Golf and Tennis Tank Top

To all the golf and tennis enthusiasts out there, this one’s for you!

Experience ultimate freedom and comfort with baleaf’s Women’s Quick-Dry Golf and Tennis Tank Top, designed for active lifestyles. Make those incredible swings and hits as you ace every move on and off the courts and greens.

Stay cool and stylish in all seasons, thanks to its chic racerback design. Adjust the neckline to your liking with the 1/4 zipper collar, perfect for any occasion. Protect your skin from harmful UV rays with the UPF 50+ fabric, ideal for all your outdoor adventures. Made from lightweight, quick-drying material, this top ensures all-day comfort while wicking away moisture.

Women’s High-Rise Biker and Yoga Shorts

Confidently do your downward dogs, squats, pedaling, and strides without any worries in our Women’s High-Rise Biker and Yoga Shorts. Made from a dense seamless knit fabric, these shorts reduce chafing and increase comfort, featuring a diamond gusseted crotch for greater freedom of movement and no front seam.

The integral three-tiered high waistband offers excellent tummy control while fitting your waistline perfectly. The back scrunch seam detail provides support and durability while creating that coveted sexy back! With an approximate 3″ inseam, these shorts can be worn under dresses or skirts, and their gusseted crotch and flatlock seams deliver maximum freedom of movement while reducing irritation.

Women’s High-Rise Pleated Tennis and Golf Skort

Score the tenniscore trend with the amazing cooling power of our Women’s High-Rise Pleated Tennis and Golf Skort, designed not only for sports but also to look chic and pretty whatever your vibe is!

Perfect for tennis, golf, pickleball, running, workouts, outdoor sports, or casual wear, these 14″ tennis skort combine style and function. Made from a blend of polyester and spandex, they are easy to care for with a machine wash on a delicate cycle.

Get that confident, flirty, and pretty vibe with this awesome tennis and golf skort!

Women’s UPF50+ Long-Sleeved Sun Shirt Rashguard

Say hello to the sun, surf, sand, and mountains in our amazing Women’s UPF50+ Long-Sleeved Sun Shirt Rashguard!

Whoever said that sunshirts are limited to the beach and pool parties is sadly mistaken! They’re an everyday wardrobe staple. After all, the sun doesn’t shy away its harmful UV rays even on a cloudy day.

Our long-sleeved sun shirt makes a perfect addition to your beach vacation capsule wardrobe and all outdoor adventures while giving you the ultimate sun protection you need. The lightweight material wicks moisture away and dries quickly, keeping you cool and dry during runs or workouts.

Featuring raglan sleeves and flatlock seams for unrestricted movement and reduced chafing, this soft, tag-free shirt provides all-day comfort. It can be worn alone or as a base layer, making it ideal for running, hiking, fishing, traveling, or any outdoor activity.

For more information, please visit: Amazon and baleaf.com

About baleaf

Since its inception in 2014, baleaf has been committed to creating innovative products that seamlessly adapt to your daily activities. Whether it’s moisture-wicking tops and bottoms, stylish swimwear, or durable outdoor gear, baleaf offers the perfect pieces to elevate your wardrobe year-round. Baleaf prioritizes crafting activewear that blends reliability and superior quality at an accessible price point, with meticulous attention to detail. Their practical, functional designs are tailored to provide comfort and a flattering fit for all body shapes, ensuring you look and feel your best in every adventure.At baleaf, we believe in moving together toward a more joyful and authentic lifestyle.

SOURCE Baleaf Sports

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