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Energize Your Sports Routine with GoGo squeeZ® Fruit Blend
GoGo squeeZ® Active Fruit Blend with Electrolytes Puts the FUN Back Into the ‘FUN-damentals’ of Sports with New Campaign & Partnership with Break-Dancing Athlete Logan Edra
Last Updated on June 25, 2024 by Daily News Staff
NEW YORK /PRNewswire/ — Leading squeezable pouch snack GoGo squeeZ® continues the momentum around its newest innovation, GoGo squeeZ® Active Fruit Blend with Electrolytes with an exciting new campaign, the ‘FUN-damentals,’ and a breaking partnership with trailblazing World Champion, Logan ‘Logistx’ Edra, all in service of taking the junk out of sports.
At a time when seriousness and social pressures are increasingly weighing down active lifestyles, the ‘FUN-damentals’ campaign puts a high-energy spotlight on the genuine joy of playing sports, being active and moving the way you love. The campaign reminds viewers to make fun the goal of staying active through a 30-second spot set to an original song called GET UP, written and performed for GoGo squeeZ® by Gen-Z Canadian rapper and actor, Connor Price. From pick-up basketball to pickleball to skateboarding and more, the spot shows how GoGo squeeZ® Active Fruit Blend with Electrolytes is a great sidekick to help replenish any active lifestyle.
GoGo squeeZ® continues the spirit of its ‘FUN-damentals’ campaign off-screen with a partnership with B-Girl and World Champion athlete, Logan ‘Logistx’ Edra, to encourage more people to give breaking, the “it” sport of summer, a try. Breaking, with its dynamic energy and spirit, aligns perfectly with the ethos of the campaign, encouraging individuals to step out of their comfort zones and traditional sports to explore new avenues of excitement and self-expression.
“GoGo squeeZ® has been my go-to snack for years and I’m so excited to help introduce more people to the new GoGo squeeZ® Active with Electrolytes and to breaking,” said Edra. “I know athletes of all kinds can relate to the feeling of pressure in competitive environments. Both Breakin’ and GoGo squeeZ keep my journey fun and my spirit bright while dancing.”
The breaking athlete kicked off the partnership at the iconic Playground LA studio where she taught the fundamentals of the emerging sport that’s earning massive global attention and will take center stage this summer. Edra is further encouraging participation in the sport through a social media content series, teaming up with other breakers around the world, to help inspire fans to try the sport at home. Set to rapper Connor Price’s track Trendsetter, Edra and her fellow breakers will share their go-to breaking moves to encourage anyone to show off their moves along to the beat.
“Being active doesn’t have to be complicated. The ‘FUN-damentals’ campaign is a fantastic example of our GoGo squeeZ® objective to help simplify sports and turn physical activities into moments of fun and joy,” said GoGo squeeZ® Chief Marketing Officer Mark Anthony Edmonson. “We’re thrilled to partner with B-Girl, Logan Edra, and support the way she moves, especially as the sport’s audience widens this summer. From breakdancing to pick-up basketball, to a quick jog – the best way to stay active is to ensure you have fun while doing it.”
GoGo squeeZ® Active with Electrolytes pouches are available at mass retailers (Kroger, Walmart, Target, Amazon) and grocers for an MSRP of $9.99 for a 10-count pack.
About GoGo squeeZ
GoGo squeeZ® is on a mission to provide wholesome food solutions for kids of all ages and being responsible to our planet as they continue their everyday adventures! Since 2008, the brand has been the leading squeezable pouch made with fruit and other nutritious ingredients. GoGo squeeZ® makes on-the-go snacking nutritious and delicious with more than 30 varieties of squeezable fruit blends, Fruit & VeggieZ, YogurtZ, Happy CollectionZ, SmoothieZ, BIG, and Active product line. Each pouch is crafted with the highest quality ingredients. For more information visit www.gogosqueez.com.
About MOM and the Bel Group
MOM was founded in 2006 following the merger of Mont Blanc and Materne, two companies with know-how in the French dairy and fruit dessert industries. Today, with its fruit and dairy pouches, GoGo squeeZ® is dedicated to offering fun snacking solutions made from the best of nature. It draws its success from its industrial know-how and its capacity to innovate and create snacking solutions based on high-quality raw materials. MOM has experienced outstanding growth in the last 10 years, consolidating its position as a snacking leader in several strategic geographies. The MOM’s parent company is the Bel Group, a five-generation, family-owned, company on a mission to provide healthier and more sustainable foods for all. Bel Group is a world leader in single-serving portion cheese, fruits, and cheese alternatives with a total of 30 iconic brands and presence in over 120 countries, employing 11,800 employees worldwide and serving better-for-you snacks to 418 million people every year. For more information visit www.momgroup.com and www.groupe-bel.com
SOURCE GoGo squeeZ
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Food and Beverage
Dirty Birds Expands to Downtown Long Beach, Signaling Continued Urban Revival
San Diego’s Dirty Birds sports bar is opening a new location in Downtown Long Beach, highlighting the city’s ongoing revitalization and growth ahead of the 2028 Olympics.
Downtown Long Beach is getting a flavorful new addition as The Bascom Group announces a lease agreement bringing San Diego’s popular sports bar chain Dirty Birds to a prime retail space at 200 Pine Avenue.
The deal marks another milestone in the ongoing revitalization of Long Beach, particularly within its bustling downtown entertainment corridor.
A Prime Location in the Heart of Downtown
The newly leased space spans 3,039 square feet on the ground floor of 200 Pine Avenue, a six-story office tower that has undergone significant renovations in recent years. The building, a recognizable fixture in the downtown skyline, includes:
- Class “A” upgraded common areas
- A 123-stall parking structure
- Strong tenant retention history
- Existing retail neighbors like Agaves Kitchen & Tequila and Agaves Ultra Lounge
An additional 4,923-square-foot lower-level space remains available and is already attracting interest for a potential speakeasy-style nightclub concept.
Dirty Birds Brings Its Signature Energy North
Founded in San Diego, Dirty Birds has built a loyal following as a high-energy sports bar known for:
- Award-winning chicken wings with unique flavors like Dirty Blue and Apple Bourbon Chipotle
- A lively, fan-focused atmosphere filled with sports memorabilia
- A diverse menu including burgers, sandwiches, salads, and craft beer
With multiple locations across San Diego neighborhoods like Pacific Beach, Ocean Beach, and near San Diego State University, the brand has established itself as a go-to destination for sports fans.
Its expansion into Long Beach represents a strategic move into a rapidly growing urban market.
Downtown Long Beach’s Ongoing Transformation
The arrival of Dirty Birds reflects broader momentum in downtown Long Beach, fueled by public and private investment. According to Bascom leadership, the area is experiencing a surge in activity driven by:
- Community events like the DTLB Live! series
- Streetscape and public space improvements
- Increased residential and mixed-use development
Nearby landmarks include:
- Billie Jean King Main Library
- Long Beach City Hall
- Long Beach Convention & Entertainment Center
The location also benefits from excellent transit access, including proximity to the Metro A Line.
Olympic Spotlight and Future Growth
Looking ahead, Long Beach is poised for global attention as a key venue city for the 2028 Summer Olympics. The city is expected to host 11 sporting events, making it one of the most active Olympic hubs outside Los Angeles itself.
This global spotlight is accelerating over $1.7 billion in development projects, including:
- Waterfront transformations
- Expanded residential housing
- Infrastructure upgrades through the Elevate 28 program
What This Means for Long Beach
The addition of Dirty Birds is more than just a new restaurant—it’s another indicator of a city on the rise. As downtown Long Beach continues to evolve into a vibrant live-work-play destination, high-profile tenants like Dirty Birds help:
- Strengthen the local economy
- Enhance nightlife and dining options
- Attract both residents and visitors
With an anticipated opening later this year, Dirty Birds is set to become a new hotspot for sports fans and food lovers alike.
Related Links
- 200 Pine Avenue Property Details
- LoopNet Listing for 200 Pine Avenue
- The Bascom Group Official Website
- Downtown Long Beach Plan
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Food and Beverage
f’real and Good Humor Launch Orange Creamsicle Milkshake for Spring
f’real and Good Humor have launched a limited-edition Orange Creamsicle Milkshake for spring, bringing a nostalgic frozen flavor to stores, campuses, and theaters nationwide.
Limited-edition frozen drink brings the classic Creamsicle flavor back in a blend-it-yourself format at convenience stores, campuses, and theaters nationwide
Fans of nostalgic frozen treats have a new option this spring. f’real and Good Humor have teamed up to launch a limited-edition Orange Creamsicle Milkshake, a frozen drink inspired by the classic Good Humor Creamsicle Bar.
Available for a limited time, the new f’real Orange Creamsicle Milkshake blends orange and vanilla cream flavors into a sippable frozen drink made with real milk. The concept is simple: take a familiar warm-weather favorite and turn it into a quick, customizable treat for people on the go.
A Familiar Flavor, Reworked for Convenience
The product leans on a flavor combination many consumers already know well. Orange and vanilla have long been tied to the Creamsicle name, and that built-in recognition gives the launch an advantage in a crowded frozen novelty market.
Instead of offering another traditional frozen bar, the companies are betting on format. The milkshake uses f’real’s self-serve blending system, which lets customers grab a cup from the freezer, remove the lid, and blend it in-store in under a minute. Three thickness settings add a level of customization that fits with current demand for quick, personalized snack options.
Where to Find the Orange Creamsicle Milkshake
The Orange Creamsicle Milkshake is now available at retail locations nationwide, including convenience stores, college campuses, and movie theaters. Participating retailers include Kwik Trip, Sheetz, Circle K, Yesway, RaceTrac, Weigel’s, and Royal Farms. The suggested retail price for the 12-ounce milkshake is $3.99.
For consumers wondering where to buy the f’real Orange Creamsicle Milkshake, the company says its store locator can help shoppers find a blender nearby.
Why This Release Stands Out
This launch lands at a time when nostalgic flavors continue to show up across food and beverage categories. That does not guarantee success, but it does give brands a ready-made hook with consumers who respond to familiar tastes tied to memory and seasonality.
The partnership also makes sense on a branding level. Good Humor brings a century-old frozen treat identity, while f’real brings a format built around convenience-store traffic, impulse purchases, and quick preparation. Together, they are not reinventing the category so much as repackaging a recognizable flavor in a way that feels current.
For shoppers, the appeal is straightforward: a classic orange-and-vanilla flavor in milkshake form, available for a limited time during spring. Whether that is enough to turn the product into a seasonal hit remains to be seen, but the nostalgia factor gives it a strong starting point.
Source:
PR Newswire press release from f’real, issued March 23, 2026.
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Food and Beverage
Ferrero Survey Says Adults Are Reclaiming Easter Candy Traditions
A new Ferrero survey finds adults are embracing Easter candy traditions, from building their own baskets to buying premium treats and raiding the kids’ stash.
Easter Is for Adults Now, Too
Ferrero’s latest survey suggests the holiday candy aisle is no longer just about kids. It is also about nostalgia, self-indulgence, and adults openly claiming a place in traditions they were once expected to outgrow.
At some point, adults stopped pretending they were only buying Easter candy for the kids.
Ferrero North America’s latest Easter Candy Survey leans hard into that reality, arguing that the “Adultoween” energy the company has been tracking around Halloween has now fully crossed into spring. According to the survey, 66% of North American adults say they deserve an Easter basket just as much as children do. If that sounds less like a shocking revelation and more like a formal acknowledgment of what has already been happening in grocery store checkout lines for years, that is probably because it is.
The bigger story here is not just that adults like candy. Of course they do. It is that brands are becoming much more comfortable marketing nostalgia, ritual, and seasonal indulgence directly to grown-ups. Easter, once framed mostly as a family holiday centered on children, is increasingly being recast as a shared cultural event where adults are not just participating politely. They are fully in it.
The Easter Bunny Has Entered the Group Chat
Ferrero’s survey of 1,000 adults in the United States and Canada paints a picture of Easter as a holiday that now comes with brunch plans, premium baskets, personal candy stashes, and a surprising amount of competitive behavior. Seventy percent of respondents said Easter is the best time of year for both adults and kids to indulge in candy together. Nearly half said they are likely to host or attend an adult Easter brunch, party, or gathering.
Then there are the confessions, which are really the heart of the whole thing. More than one in three adults said they have eaten their children’s Easter candy without telling them. More than one in four said they have competed with their own kids to find Easter eggs first. Eighteen percent admitted to cheating to win.
None of this is exactly noble, but it is revealing. The modern holiday experience is less about adults facilitating magic from the sidelines and more about everyone wanting in on the fun. Ferrero is smart to recognize that. Seasonal candy marketing has traditionally leaned on childhood wonder. What it is leaning on now is something slightly different: the idea that adulthood is stressful, nostalgia sells, and nobody really wants to age out of joy.
Candy as Culture, Not Just Confection
The survey also suggests that adults are not treating Easter candy as an afterthought. More than half of respondents said they would pay extra for a premium Easter basket, spending an average of $23 on a chocolate bunny or specialty treat. Dark chocolate, peanut butter candy, and chocolate eggs topped the wish lists. More than half also said Easter candy tastes better than Halloween candy, which feels like the kind of claim that could start arguments at a family gathering.
What matters more than the specific rankings, though, is what they signal. Holidays are increasingly being marketed as lifestyle moments rather than fixed traditions. The basket is no longer just for children. It is a seasonal self-care package, a joke, a nostalgic ritual, and a low-stakes luxury purchase all at once.
That shift says something broader about consumer culture. Adults are being invited to reclaim the symbols of childhood not because society has become less serious, but because modern life often feels serious all the time. A chocolate bunny is cheap therapy. A private stash of mini eggs is a coping mechanism with pastel packaging.
Why This Trend Matters
It would be easy to dismiss all of this as clever branding wrapped around survey data, and to be fair, Ferrero clearly knows how to turn consumer behavior into a seasonal narrative. But the company is tapping into something real. The line between kids’ traditions and adult participation has been softening for a while, whether that shows up in Halloween, themed merchandise, collectibles, or holiday food culture.
Easter now appears to be joining that list. Not because adults suddenly discovered candy in 2026, but because they are increasingly willing to admit that these rituals still mean something to them. Not everything has to be optimized, productive, or age-appropriate in the most boring sense of the phrase. Sometimes people just want the basket.
Ferrero’s Easter lineup this year includes products from Butterfinger, CRUNCH, Ferrero Rocher, Kinder, Nutella, Mother’s Cookies, Keebler, and Tic Tac, among others. The survey was conducted by Golin in partnership with Dynata between January 13 and January 27, 2026, among 1,000 respondents in the United States and Canada, with a margin of error of plus or minus 3%.
External Related Links
- Ferrero North America
- Ferrero Rocher Easter Products
- Kinder Easter Candy Collection
- Nutella Products and Brand Information
- PRNewswire Consumer Lifestyle News
Source: Ferrero North America via PRNewswire
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