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FENDER RELEASES THE PLAYER II SERIES, A CATALYST TO UNITE THE NEXT-GENERATION OF PLAYERS

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2 years ago

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AprilKae 1695074028025 HR
April Kae plays a Player II Series Precision Bass®.

The World’s Best-Selling Guitar Series Just Got Better: Player II Boasts Premium Specs and Never-Released Vintage Car-Inspired Colorways

HOLLYWOOD, Calif. /PRNewswire/ — Fender Musical Instruments Corporation (FMIC) today announces the arrival of the Player II Series – an update to Fender’s long-standing best-selling electric series, the Player Series – designed for musicians ready to take the next step in their creative journey.

Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9221551-fender-releases-the-player-ii-series/ 

Introducing the All New Player II Series. Vital versions of our most iconic models with modern upgrades for a new kind of player: modern “C” necks with smooth rolled edges, the return of rosewood fingerboards and new vintage colors unearthed from the vaults.

Since its inception in 2018, the Player Series has shown nearly 30% consecutive year-over-year growth globally and holds rank as Fender’s best-selling range of electric guitars of all time due to its accessible features that both capture the imagination of new players and satisfy the demands of more experienced guitarists alike. Available now, the Player II Series takes the best of its predecessor’s features and improves them with upgraded specs like rosewood fingerboards, modern “C” necks with rolled edges, and new vintage colors from the vaults exemplifying the innovation, culture, community, and lifestyle synonymous with Fender® Electrics.

At a time when data1 shows the global music industry is booming, with revenue at its highest since 1999 – the Player II series continues to inspire the next generation of musicians, ushering in a new kind of guitar player that takes creativity to a new level. The just-released lineup of models up the ante on the previous range with numerous innovative details and specs, new options for chambered ash and chambered mahogany bodies and never-released vintage colorways – Coral Red, Aquatone Blue, Hialeah Yellow and Birch Green – ’50s and ’60s vintage car colors pulled from the archives.

The 2024 campaign for the Player II Series, “The All New Player II” marks one of Fender’s most significant debuts yet. It begins with an electrifying hero film blending four distinctive renditions of The Kinks’ timeless hit, “All Day & All of the Night,” set in unique environments. For the film, All Day and All of the Night: The All New Player II Series | Fender®, Fender has partnered with acclaimed artists Julien Baker, singer-songwriter from Memphis and 1/3 of boygenius, DIIV, influential indie rock band, content creator and touring bassist (Fever 333) April Kae and alternative rock trio Wallows. The campaign includes four product marketing vignettes with the same artists and environments, skillfully highlighting key features of the Player II Series.

In addition to the hero film and ten product demo videos, Exploring the Player II Series, the multi-pronged campaign debuts various content pieces:

  • Player II Sessions, featuring performances and interviews with the four campaign artists, Julien Baker, DIIV, Wallows and April Kae, each showcasing an original performance. Watch the first Fender Session, featuring interview and performance by Wallows: Wallows Sessions | The Player II Series | Fender
  • New Fender series featuring Fender Next artists – Militarie Gun (Los Angeles), Joy Oladokun (Nashville), English Teacher (Leeds), Vacations (Australia), and additional content with artists based in Japan and China. Each docu-style episode will capture a “day in the life” of being a Player with the artists as they prepare for a show.
  • The Modern Creator, campaign series features stories through the eyes of four content creators, Monica Valli, Mary Spender, Gabriel Takei and Dovydas, as they share their unique musical journeys.
  • Player I vs. Player II Side By Sides, engaging select channels, such as Andy Ferris, for side-by-side comparisons highlighting the improvements from Player to Player II guitars and bases.

“The Player II Series represents our continued evolution in design and functionality,” said Justin Norvell, EVP of Product, FMIC. “We listened to the feedback from musicians around the world and incorporated their insights to refine and innovate our instruments. The re-introduction of rosewood fingerboards is a restoration of the ‘original Fender recipe’ and will no doubt be a fan favorite – but we didn’t want to stop there. We’ve also incorporated our rolled fingerboard edges for a broken-in feel, upgraded hardware, and have some new body options as well- which underscores our commitment to providing players and creators with the tools they need to express their unique sound and style. The Player II Series is not just an upgrade, it’s a detailed re-imagining of our core silhouettes, highlighting our dedication to quality and the continuous refinement of our instruments.”

Additionally, Player II offers new options for chambered ash and chambered mahogany bodies for the Player II Stratocaster and Telecaster models, which will be available in October. Designed for musicians ready to elevate their craft, the Player II Series sets a new standard for quality and performance in the mid-price range. Series includes:

  • Player II Stratocaster®
  • Player II HSS Stratocaster®
  • Player II Telecaster®
  • Player II Jazzmaster®
  • Player II Jaguar®
  • Player II Mustang®
  • Player II LH Stratocaster®
  • Player II HH Telecaster®
  • Player II LH Telecaster®
  • Player II Precision Bass®
  • Player II Jazz Bass®
  • Player II Mustang Bass®

“Music is about a multisensory experience and the P-Bass provides that. It feels great to wear, it sounds great and it looks incredible. It’s classic but always feels current. It always feels relevant and that’s not something that can be said about any product let alone a guitar.” April Kae.

“This guitar feels like a magic guitar that fell into my hands and it’s perfect. I feel like I’m constantly chasing that one guitar and this is just perfect.” Zachary Cole Smith, DIIV

“The Player II Series Stratocaster feels like a great guitar and I was impressed by how it played very easy and simple. The tones are great. I think people are going to enjoy it.” Braeden Lemasters, Wallows

High-resolution artist, lifestyle, and product images can be found HERE.

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For technical specs, additional information on new Fender products and to find a retail partner near you, visit www.fender.com. Join the conversation on social media by following @Fender.

1 Billboard states the music industry’s total revenue in 2024 is $28.6 billion, which is the highest it’s been since 1999, not accounting for inflation.

PLAYER II SERIES MODELS:

Player II Stratocaster® ($799.99 – $899.99 USD, £739.00 – £809.00 GBP, €869.00 – €949.00 EUR, $1,299.00 – $1,449.00 AUD, ¥104,500 – ¥121,000 JPY) The Player II Stratocaster® radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood or maple fingerboard with smooth rolled edges and 22 medium jumbo frets. Choose from alder, chambered ash or chambered mahogany bodies available in both classic Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico V Single-Coil Strat® pickups offer crystalline highs, musical mids and tight lows that elevate any genre. The 5-way blade switch lets you dial in everything from glassy neck pickup cleans to rowdy bridge pickup snarl and all points in between, while a 2-point tremolo and ClassicGear™ tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities. Available in LH model. Offered in Chambered Ash and Chambered Mahogany bodies.

Player II HSS Stratocaster® ($829.99 – $929.99 USD, £759.00 – £829.00 GBP, €889.00 – €969.00 EUR, $1,349.00 – $1,499.00 AUD, ¥108,900 -126,500 JPY ) The Player II Stratocaster® HSS radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood or maple fingerboard with smooth rolled edges and 22 medium jumbo frets. Choose from alder, chambered ash or chambered mahogany bodies available in both classic Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico V Single-Coil Strat® pickups and a Player Series Alnico II humbucker offer crystalline highs, musical mids and tight lows that elevate any genre. The 5-way blade switch lets you dial in everything from glassy neck pickup chime to rowdy bridge pickup roar and all points in between, while a 2-point tremolo and ClassicGear™ tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities.

Player II Telecaster® ($799.99 – $899.99 USD, £739.00 – £809.00 GBP, €869.00 – €949.00 EUR, $1,299.00 – $1,449.00 AUD, ¥104,500 – ¥121,000 JPY) The Player II Telecaster® radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood or maple fingerboard with smooth rolled edges and 22 medium jumbo frets. Choose from alder, chambered ash or chambered mahogany bodies available in both classic Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico V Single-Coil Tele® pickups offer crystalline highs, musical mids and tight lows that elevate any genre. The 3-way blade switch lets you dial in everything from smooth neck pickup chime to cutting bridge pickup twang and all points in between, while a 6-saddle bridge, block steel saddles and ClassicGear™ tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities. Available in LH model. Offered in Chambered Ash and Chambered Mahogany bodies.

Player II HH Telecaster® ($829.99 USD, £769.00 GBP, €899.00 EUR, $1,349.00 AUD, ¥108,900 JPY) The Player II Telecaster® HH radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood or maple fingerboard with smooth rolled edges and 22 medium jumbo frets. A classic alder body is available in both timeless Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico II humbuckers offer articulate highs, muscular mids and chunky lows that elevate any genre. The 3-way blade switch lets you dial in everything from creamy neck pickup warmth to rowdy bridge pickup roar and all points in between, while a 6-saddle bridge, bent steel saddles and ClassicGear™ tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities.

Player II Jaguar® ($829.99 USD, £759.00 GBP, €889.00 EUR, $1,349.00 AUD, ¥108,900 JPY) The Player II Jaguar® radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood fingerboard with smooth rolled edges and 22 medium jumbo frets. A classic alder body is available in both timeless Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico V (Bridge) and Alnico II (Neck) Single-Coil Jaguar® pickups offer crystalline highs, musical mids and tight lows that elevate any genre. The 3-way blade switch lets you easily dial in everything from glassy neck pickup chime to cutting bridge pickup bite and all points in between, while a 6-saddle Jaguar bridge with Floating Tremolo, upgraded Mustang® saddles and ClassicGear™ tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities.

Player II Jazzmaster® ($829.99 USD, £759.00 GBP, €889.00 EUR, $1,349.00 AUD, ¥108,900 JPY) The Player II Jazzmaster® radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood fingerboard with smooth rolled edges and 22 medium jumbo frets. A classic alder body is available in both timeless Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico V Single-Coil Jazzmaster pickups offer crystalline highs, musical mids and tight lows that elevate any genre. The 3-way toggle switch lets you easily dial in everything from glassy neck pickup chime to cutting bridge pickup bite and all points in between, while a 6-saddle Jazzmaster bridge with Floating Tremolo, upgraded Mustang® saddles and ClassicGear™ tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities.

Player II Mustang® ($799.99 USD, £619.00 GBP, €729.00 EUR, $1,299.00 AUD, ¥104,500 JPY) The Player II Mustang® radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood or maple fingerboard with smooth rolled edges and 22 medium jumbo frets. A classic alder body is available in both timeless Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico V Single-Coil Mustang® pickups offer crystalline highs, musical mids and tight lows that elevate any genre. The 3-way toggle switch lets you easily dial in everything from glassy neck pickup chime to cutting bridge pickup snarl and all points in between, while a 6-saddle hardtail bridge, bent steel saddles and ClassicGear™ tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities.

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Player II Precision Bass® ($799.99 USD, £839.00 GBP, €979.00 EUR, $1,299.00 AUD, ¥104,500 JPY) The Player II Precision Bass® radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood or maple fingerboard with smooth rolled edges and 20 medium jumbo frets. A classic alder body is available in both timeless Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico V Split-Coil P Bass® pickups offer sweet highs, musical mids and seismic lows that elevate any genre. An adjustable 4-saddle bridge, single-groove steel saddles and open-gear tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities.

Player II Jazz Bass® ($799.99 USD, £839.00 GBP, €979.00 EUR, $1,299.00 AUD, ¥104,500 JPY) The Player II Jazz Bass® radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood or maple fingerboard with smooth rolled edges and 20 medium jumbo frets. A classic alder body is available in both timeless Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico V Single-Coil J Bass® pickups offer sweet highs, growling mids and seismic lows that elevate any genre. An adjustable 4-saddle bridge, single-groove steel saddles and open-gear tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities.

Player II Mustang® Bass ($799.99 USD, £679.00 GBP, €799.00 EUR, $1,299.00 AUD, ¥104,500 JPY) The Player II Mustang® Bass PJ radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood or maple fingerboard with smooth rolled edges and 20 medium jumbo frets. A classic alder body is available in both timeless Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico V Split-Coil P Bass® and Single-Coil J Bass® pickups offer sweet highs, growling mids and seismic lows that elevate any genre. The 3-way toggle switch lets you easily dial in everything this versatile pickup set has to offer, while an adjustable 4-saddle bridge, single-groove steel saddles and open-gear tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities.

ABOUT FENDER MUSICAL INSTRUMENTS CORPORATION:
Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC)–whose portfolio of owned and licensed brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH®, Charvel®, Bigsby® and PreSonus® – follows a player-centric approach to crafting the highest-quality instruments and digital experiences across genres. Since 2015, Fender’s digital arm has introduced a new ecosystem of products and interactive experiences to accompany players at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement Fender guitars, amplifiers, effects pedals, accessories and pro-audio gear, and inspire players through an immersive musical experience. FMIC is dedicated to unlocking the power of musical expression for all players, from beginners to history-making legends. In 2021, Fender celebrated 75 years of giving artists “wings to fly,” carrying on the vision of its founder, Leo Fender, and connecting players through a shared love of music.

Fender (standard and stylized), Stratocaster, Strat, Telecaster, Tele, Jazzmaster, Jaguar, Mustang, Precision Bass, P Bass, Jazz Bass, J Bass are trademarks of Fender Musical Instruments Corporation and/or its affiliates, registered in the U.S. and other countries. ClassicGear is a trademark of Fender Musical Instruments Corporation and/or its affiliates.

All other product and company names may be trademarks of their respective owners and may be used herein under license. Use of them does not imply any affiliation with or endorsement by or of the respective owners.

SOURCE Fender Musical Instruments Corp.

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Entertainment

Paramount Prepares for Possible California Exit Amid Warner Bros. Merger Battle

Published

10 hours ago

on

September 17, 2026

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Last Updated on September 17, 2026 by Daily News Staff

HOLLYWOOD, Calif. — Paramount’s century-long connection to Hollywood could be facing one of its biggest challenges yet, as the entertainment giant reportedly prepares for the possibility of moving major operations out of California amid an escalating legal battle over its proposed acquisition of Warner Bros. Discovery.

Paramount is reportedly preparing for a possible California exit as its $110 billion Warner Bros. Discovery merger faces an antitrust battle.
Studio weighs California exit amid Warner Bros. merger battle

Paramount has informed the offices of Los Angeles Mayor Karen Bass and California Attorney General Rob Bonta that it is prepared to formally announce plans to leave California, according to reporting Wednesday from TheWrap. Paramount has not formally announced a relocation, and a company spokesperson declined to comment to the publication.

The potential move centers on Paramount Skydance’s proposed approximately $110 billion acquisition of Warner Bros. Discovery, a deal being challenged on antitrust grounds by California and a coalition of 11 other states, along with a separate challenge from the Writers Guild of America. California Attorney General Rob Bonta argues that combining the two entertainment companies could reduce competition, potentially leading to higher prices and fewer choices for consumers.

A court agreement currently prevents Paramount and Warner Bros. Discovery from completing the merger until June 1, 2027, or until after a court decision on the states’ claims, whichever comes first. The antitrust case is scheduled for trial in March 2027.

Paramount’s Hollywood Future

At the center of the controversy is Paramount’s historic studio complex at 5555 Melrose Avenue in Hollywood, one of the entertainment industry’s most recognizable properties.

The Los Angeles Times reported that Paramount CEO David Ellison has told associates that he would prefer to remain in Los Angeles. However, Paramount’s board has reportedly approved a contingency plan that could move the company’s headquarters out of Hollywood, and Ellison has indicated that the company is prepared to sell its historic studio properties and relocate operations if the merger remains stalled.

Tennessee, Texas and Georgia have emerged in reports as potential destinations should Paramount ultimately decide to relocate.

The financial pressure is significant. Beginning October 1, Paramount faces a roughly $7 million-per-day additional payment obligation tied to delays in completing the Warner Bros. Discovery transaction. Paramount has asked the federal court to require the states and the Writers Guild of America to post a $1.88 billion bond to cover potential costs associated with the delay.

What’s at Stake for Los Angeles?

A Paramount departure could extend far beyond the loss of a famous Hollywood address.

An economic analysis cited by TheWrap estimates that a large-scale Paramount departure could put as many as 57,980 full-time jobs, $21.2 billion in annual economic output and approximately $1.17 billion in state and local tax revenue at risk. Those figures represent an economic-impact scenario rather than a prediction that all of those losses would necessarily occur.

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There are competing concerns about the merger itself. Los Angeles County analysis has estimated that completing the Paramount-Warner Bros. combination could also eliminate thousands of entertainment and related jobs because of consolidation. Opponents of the merger, including entertainment unions, have raised concerns about reduced competition and employment, while supporters argue that reaching a settlement could help prevent Paramount from moving operations out of California.

Mayor Bass has said she remains focused on protecting Los Angeles entertainment jobs and keeping Hollywood’s entertainment industry centered in the city. Bonta’s office, meanwhile, has maintained that California will continue enforcing its antitrust laws while remaining open to good-faith discussions.

Settlement Talks Scheduled

There is still an opportunity for the dispute to be resolved before Paramount makes a final decision about its California operations.

Paramount Skydance and representatives for California Attorney General Rob Bonta are scheduled to participate in court-ordered settlement talks on October 14 and 15. The discussions could potentially resolve the antitrust dispute and clear a path for Paramount’s proposed Warner Bros. Discovery acquisition.

For now, Paramount has made no official announcement that it is leaving California. The company declined to comment on reports Wednesday that it was preparing to announce a departure.

That leaves the future of Paramount’s Hollywood operations — including its historic Melrose Avenue studio — uncertain as the legal and financial pressure surrounding the merger continues to build.

For now, the gates at Paramount remain firmly planted on Melrose Avenue.

Settlement Talks Scheduled

There is still an opportunity for the dispute to be resolved before Paramount makes a final decision about its California operations.

Paramount Skydance and representatives for California Attorney General Rob Bonta are scheduled to participate in court-ordered settlement talks on October 14 and 15. The discussions could potentially resolve the antitrust dispute and clear a path for Paramount’s proposed Warner Bros. Discovery acquisition.

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For now, Paramount has made no official announcement that it is leaving California. The company declined to comment on reports Wednesday that it was preparing to announce a departure.

That leaves the future of Paramount’s Hollywood operations — including its historic Melrose Avenue studio — uncertain as the legal and financial pressure surrounding the merger continues to build.uilding around the Warner Bros. Discovery deal, the question of whether one of Hollywood’s most historic studios will continue calling California home has moved from speculation to a potentially consequential decision for Los Angeles and its entertainment industry.

STM Daily News will continue monitoring the Paramount-Warner Bros. Discovery dispute and what it could mean for Hollywood, entertainment workers and the future of film and television production in California.

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Sports

Chili’s Takes the ‘19th Hole’ Literally With Golf Course Pop-Up

Chili’s took the 19th-hole tradition to a new level with a limited-time golf course pop-up in Burbank featuring food, specialty margaritas and exclusive golf apparel.

Published

1 week ago

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September 8, 2026

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Chili s x Rhoback KV2
Chili’s is celebrating the everyday golfer — the ones who love this game the most, occasionally play it the worst and have the best time doing it 

BURBANK, Calif. — Chili’s Grill & Bar took its casual-dining game onto the golf course with a limited-time experience celebrating one of golf’s favorite traditions: the 19th hole.

The restaurant chain transformed the clubhouse at DeBell Golf Club in Burbank, California, into the Chili’s Golf Club, a two-day pop-up held Aug. 28–29. The event welcomed golfers and fans to enjoy Chili’s favorites, specialty drinks and a golf-inspired apparel collaboration.

The concept played off the traditional “19th hole” — the post-round gathering spot where golfers grab food and drinks, talk about the day’s round and, perhaps, make those missed putts sound a little closer than they actually were.

The Chili’s Golf Club | Chili’s x Rhoback

Chili’s Meets the Golf Course

Guests at DeBell could stop by after playing 18 holes — or simply visit the clubhouse — for Chili’s menu favorites such as the Triple Dipper. The pop-up also featured golf-themed drinks including the Transfusion Marg and Tee Time Marg, created specifically for the Chili’s Golf Club experience.

The promotion also teamed Chili’s with active-lifestyle apparel brand Rhoback for a limited-edition Rhoback X Chili’scollection featuring the Chili’s Golf Club crest. The lineup included performance polos, hoodies, quarter-zips, crewnecks and golf hats.

“Chili’s is the people’s clubhouse, so it only made sense to bring that spirit to the course,” George Felix, chief marketing officer and executive vice president of Brinker International, said in announcing the campaign.

Food, Golf and Entertainment Collide

Chili’s extended the promotion beyond the course with a campaign film celebrating everyday golfers — particularly those whose enthusiasm for the game may be considerably stronger than their scorecards.

The film featured appearances by Wesley Bryan, Caleb Pressley, Jena Sims Koepka, Chaz Bowker, Josh Kelley and JaNa Craig, bringing together golf, entertainment, food and lifestyle culture around the familiar 19th-hole tradition.

Although the Burbank pop-up lasted only two days, the campaign offers another example of restaurant brands looking beyond the dining room to connect food with sports, entertainment and fan culture.

For Chili’s, that meant finding a place where burgers, margaritas, golf stories and questionable scorecards already seemed like a natural fit.

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Entertainment

M&M’S Brews Up ‘Practical Magic 2’ Movie Night Hype With Limited-Edition Amas Veritas Spell & Snack Packs

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2 weeks ago

on

September 6, 2026

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Ahead of Practical Magic 2 (in theaters Sept. 10), M&M’S releases a collectible Amas Veritas pack with custom symbols and exclusive online drops.
Camilla Belle recreates her iconic scene from the original film with a sweet M&M’S twist.

M&M’S is leaning hard into spooky-season nostalgia ahead of Practical Magic 2, teaming up with Warner Bros. Pictures on a limited-edition release designed for Halloween movie nights. The brand announced the M&M’S Amas Veritas Spell & Snack Pack, a collectible add-on built around the iconic “Amas Veritas” love charm from the original 1998 film—timed to the sequel’s theatrical release date: September 10, 2026 (in theaters only).

The pack features custom-designed M&M’S candies printed with eight whimsical symbols inspired by the original spell, plus an “extended verse” of four new symbols that the company says hint at mysteries in the sequel. The drop is positioned as part fan-service, part snackable merch—something you bring to a watch party, but also something collectors will want to grab before it disappears.

Availability is limited and online-only. The Spell & Snack Pack is offered exclusively atMMS.com/Practical-Magic as a gift with purchase when fans buy an M&M’S Milk Chocolate Fun Size Sharing Bag, while supplies last. In a nod to the film’s midnight vibe, there are two timed drops at 12:00 a.m. ET: September 3, 2026 and September 14, 2026.

To push the nostalgia even further, M&M’S is also partnering with actress Camilla Belle—who played young Sally Owens in the original film—to recreate her spell scene with an M&M’S twist in social content on Instagram and TikTok. For Halloween hosting, the brand also flagged seasonal staples rolling out nationwide, including its Fun Size Halloween Variety Pack and Halloween Blend options in both Milk Chocolate and Peanut.

Source

  • PRNewswire / Mars, Incorporated press release (Sept. 2, 2026): “M&M’S® Brews Up Movie Night Magic This Halloween Season With Limited-Edition ‘Amas Veritas’ Spell & Snack Packs…”

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