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Firing civil servants and dismantling government departments is how aspiring strongmen consolidate personal power – lessons from around the globe

The reshaping of government under Trump and Musk reflects a broader authoritarian trend, targeting bureaucracy to eliminate opposition and consolidate power, akin to tactics used by leaders like Erdoğan and Orban.

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A leader bent on expanding his own power would see the government’s bureaucracy as a key target. Andry Djumantara – iStock/Getty Images Plus

Erica Frantz, Michigan State University; Andrea Kendall-Taylor, Yale University, and Joe Wright, Penn State

With the recent confirmations of Tulsi Gabbard and Robert F. Kennedy Jr. – two of the most controversial of President Donald Trump’s high-level administration nominees – the president’s attempt to remake government as a home for political loyalists continues.

Soon after coming to office for a second term, Trump aggressively sought to overhaul Washington and bring the federal government in line with his political agenda. He is spearheading an effort to purge the government’s ranks of people he perceived as his opponents and slash the size of long-standing bureaucratic agencies – in some instances dismantling them entirely.

At the helm of much of this is businessman Elon Musk, who is not only the world’s richest man but also the largest donor of the 2024 election and the owner of multiple businesses that benefit from lucrative government contracts.

Musk – and a small cohort of young engineers loyal to him but with little experience in government – descended on Washington, announced their control over multiple government agencies, fired career civil servants, and even strong-armed access to government payment systems at the Treasury Department, where the inspector general had just been sacked.

This unprecedented sequence of events in the U.S. has left many observers in a daze, struggling to make sense of the dramatic reshaping of the bureaucracy under way.

Yet, as researchers on authoritarian politics, we understand it is no surprise that a leader bent on expanding his own power, such as Trump, would see the bureaucracy as a key target. Here’s why.

Elon Musk, standing next to President Donald Trump, explains his theory concerning government bureaucracy.

Dismantle democracy from within

A well-functioning bureaucracy is an organization of highly qualified civil servants who follow established rules to prevent abuses of power. Bureaucracies, in this way, are an important part of democracy that constrain executive behavior.

For this reason, aspiring strongmen are especially likely to go after them. Whether by shuffling the personnel of agencies, creating new ones, or limiting their capacity for oversight, a common tactic among power-hungry leaders is establishing control over the government’s bureaucracy. Following a failed coup attempt in 2016, for example, Turkish President Reccep Tayyip Erdoğan fired or detained as many as 100,000 government workers.

In the short term, greater executive control over the bureaucracy gives these leaders a valuable tool for rewarding their elite supporters, especially as diminished government oversight increases opportunities for corruption and the dispersion of rewards to such insiders. Erdoğan, for example, by 2017 had worked to fill lower-level bureaucratic positions with loyalists of his party, the AKP, to ensure the party’s influence over corruption investigations.

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In the long term, this hollowing out and reshaping of the bureaucracy is part of a broader plan in which aspiring autocrats usurp control over all institutions that can constrain them, such as the legislature and the courts. As we document in our book, “The Origins of Elected Strongmen,” attacks on the bureaucracy constitute a significant step in a larger process in which elected leaders dismantle democracy from within.

Take control of bureaucracy

The seemingly bizarre series of events that have transpired in Washington since Trump came to power are highly consistent with other countries where democracy has been dismantled.

Take Benin, for example. Its leader, Patrice Talon – one of the wealthiest people in Africacame to power in democratic elections in 2016.

Soon after taking control, Talon created new agencies housed in the executive office and defunded existing ones, as a means of skirting bureaucratic constraints to his rule. The central affairs of the state were in the hands of an informal cabinet, initially led by Olivier Boko, a wealthy businessman considered to be Talon’s right-hand man despite not having any official position in government.

Talon and his inner circle used this control over the state to enrich themselves, turning the country into what one journalist referred to as “a company in the hands of Talon and his very close clique.”

Consolidating control over the bureaucracy was just one step in a larger process of turning Benin into an autocratic state. Talon eventually amassed greater power and influence over key state institutions, such as the judiciary, and intervened in the electoral process to ensure his continued rule. By 2021, Benin could no longer be considered a democracy.

Purge civil service

A similar dynamic occurred in Hungary. After governing relatively conventionally for one term, Prime Minister Viktor Orban was defeated in elections in 2002. He blamed that outcome on unfriendly media and never accepted the results as legitimate.

Orban returned to office in 2010, bent on retribution.

Orban ordered mass firings of civil servants and put allies of his party, Fidesz, in crucial roles. He also used the dismantling of bureaucratic constraints to pad the pockets of the elites whose support he needed to maintain power.

As a Hungarian former politician wrote in 2016, “While the mafia state derails the bureaucratic administration, it organizes, monopolizes the channels of corruption and keeps them in order.”

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Likewise in Venezuela, President Hugo Chavez had his cronies draw up a blacklist of civil servants to be purged for signing a petition in support of a referendum to determine whether Chávez should be recalled from office in 2004; government employees who signed were subsequently fired from their jobs.

More than a decade later, Nicolas Maduro, Venezuela’s current leader, would conduct his own purge of civil servants after they signed a petition to hold another recall referendum. After multiple rounds of government and military purges, Maduro was able to overturn an election he lost and jail his opponents, knowing full well the judges and generals would follow his orders.

A man in a suit waving from a terrace and standing on a red carpet.
Benin’s leader, Patrice Talon, consolidated control over the bureaucracy as part of a larger process of turning the country into an autocratic state. Yanick Folly/AFP via Getty Images

Foster culture of secrecy and suspicion

Orban and Chavez, like Talon, were democratically elected but went on to undermine democracy.

In environments where loyalty to the leader is prioritized over all else, and purges can happen at a moment’s notice, few people are willing to speak up about abuses of power or stand in the way of a power grab.

Fostering a culture of secrecy and mutual suspicion among government officials is intentional and serves the leader’s interests.

As a World Bank report highlighted in 1983, in President Mobutu Sese Seko’s Zaire, now Democratic Republic of Congo, the bureaucracy had been “privatized by the ruling clique,” creating a climate in which “fear and repression … prevented any serious threat from dissenting groups.”

When leaders gain full power over the bureaucracy, they use it to reward and punish ordinary citizens as well. This was a tried-and-true tactic under the PRI’s rule in Mexico for much of the 20th century, where citizens who supported the PRI were more likely to receive government benefits.

In short, when aspiring autocrats come to power, career bureaucrats are a common target, often replaced by unqualified loyalists who would never be hired for the position based on merit. Recent events in the U.S., as unprecedented as they may seem, are precisely what we would expect with the return of Trump, a would-be autocrat, to power.

Erica Frantz, Associate Professor of Political Science, Michigan State University; Andrea Kendall-Taylor, Distinguished Practitioner in Grand Strategy, Jackson School of Public Affairs, Yale University, and Joe Wright, Professor of Political Science, Penn State

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Why people trust influencers more than brands – and what that means for the future of marketing

Why people trust influencers? Discover why people trust influencers over traditional brands and what it means for marketing’s future. Learn about parasocial relationships, the 5 types of value influencers provide, and why microinfluencers often outperform mega-creators.

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Last Updated on December 16, 2025 by Daily News Staff

Why people trust influencers more than brands – and what that means for the future of marketing

Why people trust influencers more than brands – and what that means for the future of marketing

Kelley Cours Anderson, College of Charleston Not long ago, the idea of getting paid to share your morning routine online would have sounded absurd. Yet today, influencers are big business: The global market is expected to surpass US$32 billion by the end of 2025. Rooted in celebrity culture but driven by digital platforms, the influencer economy represents a powerful force in both commerce and culture. I’m an expert on digital consumer research, and I see the rise of influencers as an important evolution in the relationship between companies, consumers and creators. Historically, brands leaned on traditional celebrities like musicians, athletes and actors to endorse their products. However, by the late 2000s, social media platforms opened the door for everyday people to build audiences. Initially, influencers were viewed as a low-cost marketing tactic. Soon, however, they became a central part of marketing strategies. In the 2010s, influencer marketing matured into a global industry. Agencies and digital marketplaces emerged to professionalize influencer-brand matchmaking, and regulators like the Federal Trade Commission started paying more attention to sponsored content. The rise of video and short-form content like TikTok and Reels in the mid-2010s and 2020s added authenticity and emotional immediacy. These dynamics deepened influencer-follower relations in ways that brands couldn’t easily replicate. Influencers are now recognized as not only content creators, but also as entrepreneurs and cultural producers.

Why people trust influencers

Social media influencers often foster what researchers call “parasocial relationships” – one-sided bonds where followers feel as if they personally know the influencer. While the concept has roots in traditional celebrity culture, influencers amplify it through consistent, seemingly authentic content. This perceived intimacy helps explain why consumers often trust influencers more than brands. Though the parasocial relationship isn’t mutual, it feels real. That emotional closeness cultivates trust, a scarce but powerful currency in today’s economy. The goal for many influencers may be financial independence, but the path begins with social and cultural capital, acquired through community connection, relatability and niche expertise. As an influencer’s following grows, so does their perceived legitimacy. Brands, in turn, recognize and tap into that legitimacy. Although risks exist, like algorithmic incentives and commercial partnerships that undercut authenticity, many influencers successfully navigate this tension to preserve their community’s trust.

The many ways creators add value

Like any economy, the influencer economy revolves around value exchange. Followers spend their valuable resources – time and attention – in return for something meaningful. Researchers have identified several forms of value that influencers’ content can take:
  • Connection, or what researchers call “social value”: Influencers often build tight-knit communities around shared interests. Through live chats, comments and relatable storytelling, they offer a sense of belonging.
  • Fun, or “hedonic value”: Many influencers provide enjoyment using entertainment, humor and a touch of allure in their content. Think cat videos, TikTok dances and random acts of kindness that deliver joy and distraction from the day-to-day.
  • Knowledge, or “epistemic value”: Creators offer informational or educational content to feed consumer curiosity. This can be through tutorials, product reviews or deep dives into niche topics.
  • Usefulness, or “utilitarian value”: From life hacks to product roundups, like “Amazon must-haves,” influencers provide utilitarian or practical value to help simplify consumer decisions and solve everyday problems.
  • Money, or “financial value”: People love finding a bargain. Discounts, affiliate links and deal alerts offer direct economic benefit to followers. Some influencers even launch their own products or digital courses, delivering long-term value through entrepreneurial spinoffs.
These forms of value often overlap, reinforcing trust, and can pay off financially for influencers. In fact, consumers are significantly more likely to trust user-generated content like influencer posts over brand-generated advertising.

Lessons for brands

First, there’s evidence that smaller is often stronger. Marketing researchers categorize influencers based on how many followers they have, and nano- and microinfluencers – defined as those with fewer than 10,000 and 100,000 followers, respectively – often generate stronger engagement than mega-influencers with more than 1 million. Influencers with smaller followings can interact with their communities more closely, making their endorsements feel more credible. This has driven brands to focus on mid-tier and microinfluencers, where return on investment is often stronger. As a result, influencer agencies, brokers, platforms and trade associations have sprung up to facilitate these partnerships. Second, brands should remember that influencers’ role in the market comes with new challenges. As the field continues to become more professionalized, it’s also become more complex. Like other entrepreneurs, influencers must keep up with shifting regulations – namely, FTC sponsorship guidelines – which can lead to hefty fines if violated. Many struggle to identify how to best file their taxes when they receive freebies they are expected to build content around. It can also be a challenge for influencers to keep up with continued algorithm tweaks from the multiple social media platforms where they publish. Influencers manage more than content creation. Their role includes quickly responding to followers’ comments and managing communities, as well as handling trolls, all of which is stressful. Personal brand management adds another layer of pressure. As influencers gain more brand partnerships, they run the risk of being seen as “selling out.” Because parasocial trust depends on being viewed as authentic, aligning with the wrong brand or being too promotional can damage the very connection that built an influencer’s following. A single misstep can trigger public backlash. While growing a following can bring brand recognition and financial independence, some influencers even fear that they will lose their own identity. Influencers can struggle with work-life balance, as this is not a nine-to-five job. It requires being “always on” and the constant blurred lines. Their lives become their livelihoods, with little separation between personal and professional identity. In short, when engaging with influencers, strategic brands will recognize that they operate within an intense, high-pressure environment. Organizations such as the American Influencer Council offer support and advocacy, but industry-wide protections are lacking. Influencers have earned a central place in consumer culture not just by selling products, but by offering emotional proximity, cultural relevance and value. They’re not just marketers – they’re creators, community leaders and entrepreneurs. As the creator economy continues to grow, trust will remain its cornerstone. However, the next chapter will require thoughtful navigation of issues like regulation, platform ethics and creator well-being. Understanding influencers means recognizing both their creative work and the evolving market that now depends on them. Kelley Cours Anderson, Assistant Professor of Marketing, College of Charleston This article is republished from The Conversation under a Creative Commons license. Read the original article.

Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter.  https://stmdailynews.com/the-knowledge/

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Hollywood vs. Reality: How LA’s Wilshire Subway Was Really Built

Wilshire Subway: Did LA blast subway tunnels under Wilshire Boulevard? Hollywood says yes — engineers say no. Here’s how Metro safely tunneled beneath Miracle Mile.

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envato labs image edit

When the 1997 disaster film Volcano depicted lava erupting along Wilshire Boulevard and referenced blasting during Red Line subway construction, it delivered gripping cinema — but not accurate engineering.

In reality, Los Angeles Metro did not rely on large-scale blasting to construct subway tunnels beneath Wilshire Boulevard and the Miracle Mile. Instead, engineers used tunnel boring machines (TBMs) specifically to avoid the very risks Hollywood dramatized.

Why Blasting Was Avoided

The Wilshire Corridor sits atop historic oil fields, making methane gas pockets a known and serious concern. A deadly methane explosion near Fairfax Avenue in 1985 led to heightened scrutiny of underground construction in the area. Blasting in such conditions could have caused unpredictable gas releases, ground instability, or damage to surface structures.

As a result, Metro engineers chose pressurized, closed-face tunnel boring machines, which allow for:

  • Controlled excavation in dense urban environments

  • Continuous ground support to prevent settlement

  • Integrated gas detection and ventilation systems

These machines grind slowly through soil and rock while installing precast concrete tunnel linings, creating a sealed, gas-resistant structure as they advance. envato labs image edit

The Real Engineering Feat

Although Volcano took creative liberties for dramatic effect, the true story of tunneling under Wilshire is no less impressive. Advances in TBM technology and methane mitigation ultimately allowed the Metro D Line (formerly the Red Line/Purple Line) to safely pass through one of Los Angeles’ most geologically complex corridors — without explosions, collapsing streets, or cinematic chaos.

Bottom Line

Volcano remains a memorable piece of 1990s disaster cinema, but its portrayal of subway construction is fiction. The real achievement lies in decades of careful planning, modern tunneling technology, and engineering solutions that quietly reshaped Los Angeles beneath its busiest boulevard.

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Link: https://stmdailynews.com/dreambreaker-a-pickleball-story-a-closer-look-at-the-documentary-and-its-uncredited-voice/

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Glad and Oscar the Grouch Team Up for a Trashy, Toe-Tapping Campaign

Glad teams up with Oscar the Grouch for a playful revival of the “Don’t Get Mad. Get Glad.” campaign, featuring a musical number, limited-edition Oscar-inspired trash bags, and a fresh take on making trash day fun for all ages.

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Oscar the Grouch and Glad trash bags featured in a colorful musical campaign, celebrating their playful collaboration with limited-edition green Oscar-inspired totes.

Glad revives its most popular, decades-long, star-studded ad campaign, “Don’t Get Mad. Get Glad.”

What happens when the world’s most iconic grouch meets the nation’s go-to name in trash bags? You get a campaign that’s equal parts nostalgia, Broadway-style fun, and a reminder that even trash can bring a little joy to your day.

A Classic Campaign Gets a Grouchy Remix

Glad has officially revived its legendary “Don’t Get Mad. Get Glad.” campaign, but this time, they’re ditching the usual celebrity faces for a true original: Oscar the Grouch. For the first time, the campaign’s star is none other than Sesame Street’s resident trash enthusiast himself, and he’s bringing his signature tune “I Love Trash” back with a contemporary twist.
The musical number, directed by the award-winning duo Will Speck and Josh Gordon, opens with Oscar in his element—surrounded by trash and a little bit of grumpiness. But the real magic happens when Oscar imagines a world where everyone else shares his passion for trash. The result? A joyful, Broadway-inspired remix that transforms everyday frustration into a celebration of Glad’s dependable trash solutions.

Why Oscar? Why Now?

According to Glad’s Marketing Director, Kellie Li, the choice was simple: “No one feels more strongly about trash than Oscar the Grouch.” The campaign aims to flip the script on how we think about trash—turning a dreaded chore into something a little more lighthearted. With Glad’s reliable bags, there’s less to get mad about, and maybe, just maybe, a little more to sing about.

Nostalgia Meets New Audiences

If “Don’t Get Mad. Get Glad.” sounds familiar, you’re not imagining things. The campaign has been a staple since 1987, featuring everyone from TV stars to athletes. But this new chapter, featuring Oscar and a cast of trash-loving co-stars, is designed to connect with both longtime fans and a new generation discovering Sesame Street on Netflix and PBS KIDS.

Limited-Edition Oscar Goodies and Where to Find Them

To celebrate the campaign, Glad is releasing limited-edition Oscar-inspired trash bag totes—complete with green fur, of course. Fans can snag these playful bags through a social media giveaway this December (follow @gladproducts on Instagram and TikTok for details). And if you miss out, don’t worry: special Oscar-branded Glad ForceFlex with Gain bags will hit Walmart shelves this April, just in time for spring cleaning.

Where to Watch

The campaign is rolling out across the U.S. and Canada, with full-length videos, bite-sized social teasers, and everything in between. Look for it on TikTok, Instagram, Facebook, and Reddit (for our friends up north). Featured products include Glad ForceFlex with Gain and Glad Cherry Blossom.

Bringing the Campaign Home: Phoenix Community Clean-Up

Here in Phoenix, we know the value of coming together to keep our neighborhoods clean and vibrant. Glad’s collaboration with Oscar the Grouch isn’t just a fun national campaign—it’s a reminder that tackling trash can be a community effort, too.
With spring cleaning right around the corner and special Oscar-branded Glad bags hitting Walmart shelves this April, it’s the perfect time for local groups, schools, and neighbors to organize clean-up events across the Valley. Whether you’re sprucing up a park, refreshing a neighborhood, or just making your own block a little brighter, every bag makes a difference.
Ready to join the movement? Rally your friends, family, or local organization and plan a Phoenix clean-up day this spring. Snap a photo of your crew with your Glad or Oscar-inspired trash bags and share it on social media using #GladToCleanPHX and #OscarLovesTrash. Let’s show how Phoenix turns trash day into a reason to celebrate!
  • “Phoenix, let’s get grouchy about litter and Glad about clean streets! Join our community clean-up and share your photos with #GladToCleanPHX.”
  • “Spotted: Oscar the Grouch in Phoenix! Grab your Glad bags, clean up your neighborhood, and tag #OscarLovesTrash for a chance to be featured.”
  • “Spring cleaning in Phoenix just got a lot more fun—thanks to Glad and Oscar! Who’s joining our next clean-up day? #GladToCleanPHX”

About the Brands

Glad, a member of The Clorox Company, has long been a leader in household waste solutions, while Sesame Workshop continues to inspire and educate families worldwide. This collaboration is a perfect blend of dependable products and beloved characters—reminding us all that even the messiest moments can spark a little joy.
The collaboration between Glad and Sesame Workshop for the “Don’t Get Mad. Get Glad.” campaign marks a creative partnership that blends household dependability with beloved children’s entertainment. By bringing Oscar the Grouch into the spotlight, Glad not only revives a classic campaign but also highlights the importance of making everyday chores more enjoyable for families. This partnership leverages Glad’s reputation as the nation’s leading provider of kitchen and outdoor trash bags and food protection products—trusted solutions designed to handle life’s messes with ease (Glad.com). Sesame Workshop, the nonprofit behind Sesame Street, has spent over 50 years enriching families worldwide through educational media and community outreach, helping children grow smarter, stronger, and kinder (Sesame.org). Together, their collaboration aims to inspire a new generation to see the positive side of cleaning up, all while celebrating the joy of community and play.
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