Connect with us

e-sports

Frito-Lay Kicks Off FIFA World Cup™ Campaign with Globally Inspired Flavors and Unique Digital Fan Experience

North America’s largest food company celebrates soccer fans with limited-time Lay’s® Abobadas, Lay’s® Bacon Wrapped Jalapeño Popper and Lay’s® Wavy Carnitas Street Tacos varieties inspired by FIFA World Cup teams and the launch of the Pass the Ball® Challenge

Published

on


North America’s largest food company celebrates soccer fans with limited-time Lay’s® Abobadas, Lay’s® Bacon Wrapped Jalapeño Popper and Lay’s® Wavy Carnitas Street Tacos varieties inspired by FIFA World Cup teams and the launch of the Pass the Ball® Challenge

PLANO, Texas /PRNewswire/ — As the North American Regional Supporter of the FIFA World Cup Qatar 2022™, Frito-Lay North America is preparing fans for the FIFA World Cup with everything they need to enhance their at-home viewing experience. Today, Frito-Lay is introducing three limited-time FIFA World Cup-inspired flavors and launching an interactive online fan experience for consumers to have the chance to win soccer-inspired merchandise and prizes – including a trip to the FIFA World Cup 2022™ final.

“Soccer is the fastest growing sport in North America and, with snacking so intrinsically tied to the at-home viewing experience, now is the perfect moment to enter the game and offer our consumers new ways to heighten their FIFA World Cup experience,” said Tina Mahal, senior vice president of marketing, Frito-Lay North America. “As teams from around the world compete in the FIFA World Cup, we wanted to provide a way to connect fans over their love of the game – and love of snacks – to deliver even more smiles throughout the tournament.”

Flavor Inspiration from Around the World
As the first-ever salty-snack brand collaboration in FIFA and FIFA World Cup history, Frito-Lay is elevating the viewing experience with three new limited-edition Lay’s products featuring FIFA World Cup-inspired flavors.  

  • Lay’s Adobadas combines chili, tomato and lime, embodying the vibrant Latino dish
  • Lay’s Bacon Wrapped Jalapeño Popper, inspired by the popular U.S. dish, is the perfect combination of a kick of jalapeno and smoky BBQ
  • Lay’s Wavy Carnitas Street Tacos delivers a rich taco-style pork carnitas flavor, bringing the popular Mexican street food to life

Lay’s Adobadas and Lay’s Bacon Wrapped Jalapeno Popper will be available in 7.75oz bags for $4.59 and 2.625oz bags for $2.29 in retailers nationwide and on snacks.com, and Lay’s Wavy Carnitas Street Tacos will be available in 7.5oz bags for $4.59 in retailers nationwide. The new flavors will be available for purchase starting this month.

A New Way to Pass the Ball
Starting today, fans across North America can purchase any Frito-Lay product with specially marked FIFA World Cup packaging and scan the QR code to join the Pass the Ball Challenge, or join by visiting Fritolayscore.com. Leveraging innovative user-generated content, fans are invited to register on the platform where their faces will be featured on a giant digital soccer ball, uniting fans as they cheer on their respective teams during the FIFA World Cup. Plus, users can click on the different images within the digital soccer ball to see which team others are rooting for. Fans should act fast because the first 350,000 individuals to register will receive a one-of-a-kind NFT with their image on it.

Every day, there will be a new game on the platform, ranging from soccer trivia to an AR challenge and more, granting users multiple opportunities to win unique prizes. Frito-Lay teamed up with the ultimate soccer brand, adidas, giving fans the chance to win soccer swag, in addition to uniquely branded Lay’s, Cheetos® and Doritos® apparel for fans to show their FIFA World Cup pride.

Advertisement

The FIFA World Cup Qatar 2022™ collaboration includes Frito-Lay savory snacks such as Lay’s, Doritos, Cheetos, Tostitos®, Ruffles®, Sabritas®, as well as Quaker hot breakfast cereals, Quaker grain-based cereal bars, Quaker rice snacks, and Gamesa cookies and crackers.

Be sure to follow Frito-Lay on TwitterInstagramFacebook and YouTube to stay informed on all FIFA World Cup 2022™ partnership activations and more campaign news.

The FIFA World Cup Qatar 2022™ will take place from Nov. 20 until Dec. 18, 2022. For more information about the tournament, visit FIFA.com.

SOURCE Frito-Lay North America

Advertisement

e-sports

JAKE PAUL’S BETR OFFICIALLY LAUNCHES ITS REAL MONEY GAMING PRODUCT IN OHIO

Published

on

After a successful soft launch on January 1, Betr has activated account deposits and withdrawals widely across the state

Betr sets record with fastest launch from company founding to a fully licensed & regulated real money betting product in U.S. online sports betting history

Betr will offer a first of its kind $1 Million promotion for all users in Ohio through Super Bowl Sunday

MIAMI /PRNewswire/ — The world’s first microbetting app, Betr, officially launches its real money gaming product in Ohio. After a successful soft launch in the state beginning January 1 – Ohio’s first legal day of sports betting – Betr has activated account deposits and withdrawals statewide. The company set a U.S. online sports betting record for fastest launch from company founding to a fully licensed & regulated real money betting product. Betr comes to Ohio through their 10-year partnership with Hall of Fame Resort & Entertainment Company (“HOFV”) as official mobile sports-betting partner. The app is available on both the iOS and Android stores with plans to launch the real money gaming product in additional states over the coming months. Paul celebrated the launch of the app with the release of a video, which can be found here.

Betr Officially Launched In Ohio and I’m Trying to Give Away A Million Dollars to Celebrate!

Betr, founded by sports betting veteran Joey Levy and Ohio native and entertainment mogul Jake Paul, is the world’s first microbetting focused app, featuring a user experience initially exclusively focused on enabling users to predict the outcomes of every moment of every sporting event. This includes but is not limited to every possession of an NBA game, every play and drive of all NFL and College Football games, and every pitch and at-bat of all MLB games. The app also features a reimagined user interface layer, depicting the betting markets as more intuitive multiple-choice questions, while odds are displayed in easy-to-understand payout multiples to simplify the sports user betting experience.

Advertisement

“We are thrilled to launch our real money betting business at Betr in Ohio,” said Joey Levy, Founder and CEO of Betr. “This launch marks the beginning of our gradual, methodical approach to state-by-state expansion where we will take the time necessary to discover and validate product-market-fit of our highly differentiated product experience to ensure we scale in a profitable manner. This launch also sets a U.S. online sports betting record for the fastest launch from company founding to a fully licensed & regulated real money betting product, speaking to the capabilities of the Betr team to execute quickly and efficiently.” 

Starting today and ending on Super Bowl Sunday, Betr will offer a first of its kind $1 Million promotion for all users in Ohio. The first Ohio user to hit a winning streak of 30 qualifying microbets in a row will win $1 Million. If no one hits 30 qualifying microbets in a row, Betr will award $50,000 to the single longest winning streak of qualifying real money bets in Ohio. Additionally, the single longest free-to-play winning streak of qualifying bets, which is available in 48 U.S. states, will win $10,000. The contests will run from January 13, 2023, to February 12, 2023. A daily leaderboard showing the longest current winning streaks of qualifying bets and full terms and conditions of each contest will be available in the Betr app and on Betr social platforms.

“I couldn’t be happier that my home state of Ohio is the first to receive access to Betr’s real money gaming product,” said Jake Paul, Founder and President of Betr. “People are going to love watching and rooting for bets tied directly to their favorite players, whether it’s a Donovan Mitchell 3-pointer, a Ja’Marr Chase 50-yard bomb, or a Jose Ramirez home run. Betr makes every game more fun by adding these stakes throughout. Download today and bet responsibly!”

For the latest information on Betr, follow @betr on TikTok, YouTube, Instagram, and Twitter, and on LinkedIn and visit betr.app/.

ABOUT BETR:
Founded in 2022 by Joey Levy and Jake Paul, Betr is the first direct-to-consumer microbetting focused sports betting company. Betr has also launched a new media venture for the next generation of sports fans. Betr is setting out to disrupt legacy gambling and legacy media, with a mission of making sports and betting betr. You can find Betr on @betr on TikTok, YouTube, Instagram, and Twitter, and on LinkedIn and at betr.app. To learn more about responsible play, please visit betr.app/responsibility.

Advertisement

SOURCE betr

Continue Reading

e-sports

PointsBet and Hawthorne Race Course Unveil Newest Off-Track Sports Betting Destination in Chicago Suburbs

Published

on


PointsBet Retail Sportsbook at Club Hawthorne in Villa Park Marks Fourth Location in Illinois, Features Over 160 Big Screen TVs and a 26-Foot HD Display

DENVER /PRNewswire/ — PointsBet, the leader in live betting, announced today the opening of its newest retail sportsbook in Villa Park, Illinois, offering sports fans in and around Chicago a new entertainment destination to watch and wager on games. The PointsBet Sportsbook, located at Club Hawthorne, marks the fourth retail location for the company in the state as part of its partnership with Hawthorne Race Course, which hosts the largest network of off-track betting bars for horse racing in Illinois.

“With a full roster of NFL playoffs, NBA, and NHL games, we couldn’t be more excited to be offering a new destination for Illinois sports fans to enjoy and bet on their favorite sports,” said PointsBet USA CEO Johnny Aitken. “The PointsBet Retail Sportsbook is part of PointsBet’s continued efforts to expand our footprint in a key state like Illinois, and we’re thrilled to be able to provide the Illinois sports community with another premier location that caters to both sports fans and bettors – and everyone in between.”

The PointsBet Retail Sportsbook was designed to offer sports fans and bettors in the Villa Park area an immersive online and in-person betting experience. The retail sportsbook will be located inside the Crazy Pour Sports Bar at Club Hawthorne (105 E North Ave, Villa Park, IL), a 15,000 square foot, full-service bar and restaurant that features more than 160 high-resolution TVs, including a 26-foot-wide HD display, five 160″ jumbo displays, an LED sports ticker, a private party and VIP room, and fully covered heated patio. The 400-person capacity sports and horse betting bar is already a renowned suburban destination for watching major sports including football bowl games, NCAA basketball, UFC fights, and the Kentucky Derby.

“There’s nowhere else in Chicagoland where you can bet on sports, horse racing and video slots,” said Tim Carey, CEO of Hawthorne Race Course. “Only Club Hawthorne betting bars have it all. We’re building an integrated on-site entertainment experience with great food and drinks, and excellent service for the next generation of sports fans.”

Sports bettors can place cash wagers directly with cashiers at three betting windows or at eight self-service kiosks. Patrons will also have access to Crazy Pour’s full-service beverage and dining options, which includes over 150 different whiskeys, seasonal craft beers, pizzas, burgers, “The Legendary Beef Roll” and more.

Advertisement

Sports betting is available in the PointsBet Retail Sportsbook Monday – Thursday from 10am to 9pm and on the weekends from 9am to 9pm. Wagering on horse racing is available daily from 10AM until 10PM, and until 11PM on Fridays and Saturdays. 

SOURCE PointsBet

Continue Reading

e-sports

FANDUEL BECOMES FIRST US SPORTS BOOK TO OFFER SINGLE ACCOUNT FOR SPORTS AND HORSE RACING WAGERING

FanDuel, the premier online gaming company in North America, announced that its customers can access both parimutuel wagering on horse racing and traditional sports book wagering with a single account after a successful soft launch last week.

Published

on

NEW YORK /PRNewswire/ — FanDuel, the premier online gaming company in North America, announced that its customers can access both parimutuel wagering on horse racing and traditional sports book wagering with a single account after a successful soft launch last week. With this launch, FanDuel Sportsbook becomes the first US sportsbook to offer this feature. The measure is part of FanDuel’s ongoing investment in customer experience and its continuing commitment to introduce a new generation of audiences to horse racing.

Users will be able to wager on and stream racing coverage from FanDuel TV and other racing content for which FanDuel has wagering rights. In addition to live horse racing throughout the year from top tracks across the country, FanDuel Sportsbook customers will also be able to wager on the Kentucky Derby for the first time through the integrated platform in 2023.

Prior to this innovation, sportsbook customers were required to open a separate account and maintain a separate wallet for parimutuel wagering on horse racing, at FanDuel Racing or TVG.com. The merged wallet/single account feature is currently available for FanDuel customers in New York, Illinois, Indiana, Maryland, West Virginia, Wyoming, Michigan, Colorado, and Virginia. FanDuel plans to expand it to additional states early next year. 

“Horse racing is a big part of our DNA” said Amy Howe the CEO of FanDuel Group. “This is a significant opportunity to expose a broader, engaged audience to the sport in a familiar environment.”

Horse racing is a popular offering for Flutter Entertainment, FanDuel Group’s parent company, across its sportsbooks in the United Kingdom and Australia. 

Advertisement

Earlier this year, the FanDuel launched FanDuel TV, re-branding its TVG network, which focused almost exclusively on horse racing, and adding more sports and sports betting content, including NFL-focused “Up & Adams” with Kay Adams, “Run It Back” with Michele Beadle and Shams Charania, along with “More Ways To Win” featuring Lisa Kerney. FanDuel TV broadcasts racing from Churchill Downs, Santa Anita, Del Mar, Keeneland, Gulfstream Park and several other major US and international racing venues. 

SOURCE FanDuel Group

Continue Reading

Subscribe to the SPR Newsletter

DON’T MISS A DINK

Be the first to know when the latest episode of Sleeve's Senior Pickleball Report is released on YouTube and more...

We don’t spam! Read our privacy policy for more info.

Advertisement pet, pets, dog, dogs, supplements, Pawlife, Pawlife Pets, dog health, dog treats, all natural, wellness product, dog supplements, all-natural
Advertisement

Want more stories 👋
News you Can Use, "THIS MOMENT!"

Sign up to receive awesome articles directly to your inbox, every month.

We don’t spam! Read our privacy policy for more info.

Advertisement

The Latest from TNC Network: TNC Network News

Trending

%d bloggers like this: