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FULFIL Serves Up Partnership with Association of Pickleball Players

Association of Pickleball Players The brand will be raising the bar as the official protein bar of the 2024 APP Tour, with opportunities for fans to get in on the fun at tour stops in cities across the U.S.

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HERSHEY, Pa. /PRNewswire/ — Pickleball just got a whole lot tastier! FULFIL, the protein bar that’s so good you’ll think it’s candy, announced that it will be teaming up with the Association of Pickleball Players (APP) as the official protein bar of the 2024 APP Tour.

FULFIL is teaming up with the Association of Pickleball Players (APP) as the official protein bar of the 2024 APP Tour. Fans attending APP Tour stops across the U.S. can experience FULFIL’s eye-catching truck featuring a pickleball skills challenge, photo booth and pickleball swag while sampling FULFIL’s rich bars that are so good, you’ll think it’s candy.

This spring and summer, FULFIL is raising the bar for protein snacking with both professional and amateur pickleball players. Through the partnership, all those participating in the tour, including pickleball fans and even referees, have the opportunity to fuel up with FULFIL’s indulgent, satisfying 15 grams of protein in every bar.

“We’ve designed FULFIL to be so delicious you’d think it’s candy, but we swear, it’s a protein bar,” said Garrett Adrian, FULFIL brand manager. “That’s why our partnership with the APP felt like such a natural fit – pickleball is a sport that’s so fun but is a great way to stay active! Through our role as the official protein bar of the 2024 APP Tour, we’ll be giving the pickleball community a tasty way to fuel their play all year long.”

From April 3 to July 19, FULFIL will bring its eye-catching truck to APP Tour stops across the U.S. Featuring a pickleball skills challenge, photo booth, pickleball swag and of course, free FULFIL bars, the truck will up pickleball fans’ paddle skills and protein game. Truck stops, as part of the larger 2024 APP Tour, include:

  • April 3-7: Delray Beach, Fla.
  • May 7-12: Cincinnati
  • May 21-26: New York City
  • July 3-7: Southern Calif.

“Pickleball is all about fun, and that’s what the APP is serving up this year for our pros, amateurs and fans, alongside our partners at FULFIL,” said Tom Webb, Association of Pickleball Players chief marketing officer. “When we tried these protein bars for ourselves, we were blown away at how great they tasted, and we couldn’t wait to get our hands on more to satisfy our players during this year’s APP Tour.”

FULFIL bars – with rich, candy-like flavors including Chocolate Salted Caramel, Chocolate Hazelnut, Chocolate Peanut Caramel, Chocolate Peanut Butter and Triple Chocolate – can help be a decadent way to fuel pickleball lovers’ games and more with 15 grams of protein, 1 gram of sugar and 3 grams or less net carbs.

It’s a Candy Protein Bar
In addition to the truck stops, FULFIL has launched a creative campaign around the partnership called, “It’s a Candy Protein Bar,” with ads airing on major sports networks throughout the APP Tour season. The campaign will also have full paid media and organic social support.

About FULFIL Nutrition

FULFIL Nutrition started with a simple question: why can’t the snacks we love be both nutritious and insanely delicious? After all, nowadays, the dream is to have it all. FULFIL protein bars are so good you’d think they’re candy, featuring indulgent flavors you’ll actually enjoy, from Chocolate Salted Caramel to Chocolate Peanut Butter. And when it comes to benefits, each bar contains 15 grams of protein, 1 gram of sugar, and 3 grams or less of net carbs. Whether you are crushing an all-day job, training for a marathon, an on-the-go parent, or looking for your next adventure, FULFIL bars are here to fuel you along the way. FULFIL is available at Amazon, Trader Joe’s, Walmart, Kroger, Albertson’s Safeway and other top regional grocers. 

To learn more visit www.liveFULFIL.com.

Follow:   
https://www.instagram.com/livefulfil/
https://www.facebook.com/livefulfil

About The Hershey Company 
The Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands, remarkable people and enduring commitment to doing the right thing for its people, planet, and communities. Hershey has more than 20,000 employees in the U.S. and worldwide who work daily to deliver delicious, high-quality products. The company has more than 90 brand names in approximately 80 countries that drive more than $11.2 billion in annual revenues, including Hershey’sReese’s, Kisses, Kit Kat®, Jolly Rancher, Twizzlers and Ice Breakers, and salty snacks including SkinnyPopPirate’s Booty and Dot’s Homestyle Pretzels.  

For over 130 years, Hershey has been committed to operating fairly, ethically and sustainably. The candy and snack maker’s founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through equitable access to education. 

To learn more visit www.thehersheycompany.com.  

Follow:   
http://www.twitter.com/hersheycompany   
https://www.linkedin.com/company/the-hershey-company  
http://www.facebook.com/hersheycompany   
http://www.youtube.com/hersheycompany   
http://www.instagram.com/hersheycompany 

About the Association of Pickleball Players
The Association of Pickleball Players (APP) provides opportunities for pickleball players of all ages and skill levels—professionals, amateurs and recreational—to compete in world-class pickleball events for the opportunity to win prize money and be seen on more than 40 hours of nationally televised pickleball action on CBS Sports, ESPN and FOX Sports. Since its launch in 2019, the APP has operated the first and only tour fully and officially sanctioned by USA Pickleball and became the first pickleball organization ever to establish an official headquarters and training center with The Fort in Fort Lauderdale, Fla. Its 2024 schedule features the most robust pickleball showcase across pro and amateur competitions, with 20 events across the country offering various combinations of single, doubles and mixed doubles play as well as pro team competitions. The APP prides itself on growing the game and developing the next generation of pickleball champions through its nationwide network of APP UTR Sports Pickleball Leagues; support of international events and its Atlantic Cup, featuring Team USA vs. Team Europe; and its youth initiatives like APP Next Gen Series and APP Next Gen National Team. The 2024 schedule, recent news and additional information about the APP are available at theapp.global and on InstagramXThreadsTikTokFacebook and LinkedIn

SOURCE The Hershey Company

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Beverages

International Delight Introduces Cold Foam: Elevate Your Coffee Experience at Home

Experience the premium coffee shop taste at home with International Delight’s Cold Foam, the innovative way to elevate your coffee creations.

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Hey coffee lovers and flavour enthusiasts! Get ready to elevate your coffee game at home with International Delight’s newest and first-to-market innovation, Cold Foam. This exciting launch brings the indulgent coffee shop experience right to your doorstep without breaking the bank.

On April 8, 2024, International Delight introduced Canadians to Cold Foam, a unique product that effortlessly elevates your coffee creations. It’s as easy as 1-2-3: shake it, foam it, and sip it! In just a few simple steps, you can transform any hot or cold coffee into a foaming delicious (yes, you read that right) coffee shop drink.

"Image: International Delight Cold Foam Can - Elevate your coffee experience at home with International Delight's new Cold Foam product."
International Delight Canada (CNW Group/Danone Canada)

International Delight listened to the desires of coffee lovers and delivered a game-changing product. With Cold Foam, they have revolutionized the at-home coffee experience, creating a multi-sensorial product that offers satisfying flavors and textures. Now, you can enjoy a premium coffee shop-style drink from the comfort of your own home.

Recognizing the rising popularity of cold foam in coffee shops and the growing number of consumers looking to recreate these specialty drinks at home, International Delight saw an opportunity. They took inspiration from social media, where coffee lovers seek unique creations, and developed their innovative Cold Foam product. Not only is it distinct to the brand, but it is also a first-of-its-kind offering on grocery shelves in Canada.

Indulgence is the name of the game with International Delight Cold Foam. Available in two fan-favorite flavors, French Vanilla and Caramel Macchiato, this coffee shop-style foam topper adds a creamy and foamy touch to your hot or cold coffee. Watch as it gradually mixes the creamer into your cup, creating a one-of-a-kind, indulgent experience. The best part? No frothers or extra tools needed! International Delight fans can enjoy their beloved foamy flavor hassle-free.

Starting in April 2024, you can find International Delight Cold Foam in major Canadian retailers nationwide. With just one can, you’ll enhance over 20 coffees and enjoy the delightful flavor at your fingertips. To celebrate, International Delight is running a pop-up sampling activation at the Toronto Eaton Centre in Toronto, Ontario, where you can grab free samples of cold brew coffee with Cold Foam from April 29th to May 5th, 2024.

Cold Foam is just the latest addition to International Delight’s commitment to delivering exciting coffee enhancing products that can’t be found anywhere else. So, coffee enthusiasts, get ready to sip, foam, and indulge with International Delight Cold Foam. Your at-home coffee experience will never be the same again!

https://prnmedia.prnewswire.com/news-releases/it-s-foaming-delicious-international-delight-r-launches-first-to-market-innovation-in-canada-with-new-cold-foam-826651458.html

Visit www.InternationalDelight.ca and follow @internationaldelightca on Instagram and @internationaldelightca on TikTok to stay tuned on what’s next!

About International Delight Canada
International Delight® Canada has been transforming cups of coffee into moments that spark joy through one-of-a-kind, bold coffee enhancers and iced coffee flavours. By uniting people with smooth and rich flavours that add flavour to your cup and your life, International Delight Canada brings people together over a cup of coffee, creating opportunities for connection, inclusion and celebration. International Delight Canada coffee enhancers and iced coffees are available Canada-wide at major grocery retailers, convenience stores, and mass merchandisers across Canada. For more information, visit www.InternationalDelight.ca.

About Danone Canada
Danone Canada is a business unit of Danone and operates from head offices in Boucherville, Quebec and Toronto, Ontario. Danone Canada is the country’s largest consumer-facing Certified B Corporation®, demonstrating that the company meets the highest standards of social and environmental performance, accountability, and transparency. Danone Canada’s ambition is to produce healthful dairy, plant-based products, and coffee creamers and beverages, create economic and social value, and nurture natural ecosystems through sustainable agriculture. Its portfolio of brands includes Activia®, Oikos®, DanActive®, Danone®, Silk® plant-based foods and beverages, So Delicious® Dairy Free, Stok®, International Delight®, evian® and more. For more information, connect with Danone Canada online at www.danone.ca, and on FacebookTwitter,  or LinkedIn.

1 Source: “Coffee and RTD Coffee, US 2021” Mintel, August 2021

SOURCE Danone Canada

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Food and Beverage

Blue Bunny Introduces Twist Pints: Adding a Twist of Flavor to the Frozen Aisle

Blue Bunny introduces Twist pints: a deliciously twisted combination of indulgent flavors swirled to perfection.

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Blue Bunny, the well-loved ice cream brand, is delighting taste buds across the nation with its latest creation – Twist pints! These frozen treats bring a whole new level of indulgence by combining two delicious flavors into one delectable pint, adorned with a heavenly ribbon of ooey-gooey goodness. With flavors like Chocolate Vanilla, Strawberries & Cream, Cookies & Cream, Candy Bar, Mint Chocolate, Blu’s Birthday Cake, and Cherry Chocolate, Blue Bunny is giving ice cream lovers a taste experience like never before.

Available now, Blue Bunny’s new Twisted Pints combine two indulgent flavors, expertly twisted to perfection.

Creating Dual-Flavored Bliss:
The success of Blue Bunny’s Twist Cones inspired the team at Blue Bunny to take the dual-flavored soft serve experience to new heights with Twist pints. Jeremy Hrynewycz, Brand Marketing Director at Blue Bunny, explains, “The overwhelmingly positive response to launching Twist Cones fueled our determination to create Twist pints. We carefully curated each twist to incorporate two flavors that consumers love, resulting in a DUAL-icious experience.” These unique pints are set to become the ultimate indulgent frozen treat of 2024.

More to Love, Pint by Pint:
While the Twist Cones were already a huge hit, Blue Bunny wanted to offer even more enjoyment to ice cream enthusiasts. Thus, Twist pints were born, featuring the same irresistible swirls of flavor in a conveniently pint-sized package. Whether you prefer to savor it solo after a long day or share it with loved ones, Blue Bunny ensures that Twist pints are perfect for any occasion.

Twisted Taste Tests and Great Wolf Lodge Partnership:
To celebrate the launch of Twist pints, Blue Bunny has joined forces with Great Wolf Lodge to create an experience like no other – the Twisted Taste Tests. At select locations throughout April, visitors will have the opportunity to try the luscious Twist pints right before embarking on the thrilling waterslides, combining the delights of flavor and adventure in one unforgettable event. For more information on how to get involved, visit [Website].

Where to Find Blue Bunny’s Twist Pints:
Blue Bunny wants to make sure that everyone has access to the delightful Twist pints. That’s why you can find them at retailers nationwide, including well-known stores like Walmart, Kroger, Food Lion, Albertson’s, Safeway, and Publix. Look out for that eye-catching Blue Bunny packaging!

About Blue Bunny:
For more than 80 years, Blue Bunny has been bringing joy to dessert lovers with their range of delicious dairy treats. Today, they offer over 75 varieties of frozen indulgence. Blue Bunny constantly innovates to bring playfully indulgent treats to freezers nationwide, and Twist pints are their latest creative masterpiece. You can find their beloved classics, such as Mini Swirls cones, signature Bunny Tracks scoopables, and award-winning Load’d Sundaes loaded to the max with mix-ins. Blue Bunny desserts can be found on shelves or served at various locations. For more information, visit Blue Bunny’s official website [Website].

About Wells Enterprises:
Wells Enterprises, Inc., the largest privately held ice cream manufacturer in the United States, has been delighting ice cream aficionados since 1913. As an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods, Wells produces more than 200 million gallons of ice cream annually. Blue Bunny, Halo Top, Bomb Pop, and Blue Ribbon Classics are just a few of the iconic brands created by Wells. With nearly 4,000 ice cream enthusiasts on their team, Wells is headquartered in Le Mars, Iowa, famously known as the “Ice Cream Capital of the World” due to its status as the largest location for ice cream production. Wells operates multiple manufacturing facilities across the United States, ensuring that quality and deliciousness are delivered with every bite. Learn more about Wells Enterprises at [Website].


Blue Bunny has once again captured the hearts and taste buds of ice cream lovers nationwide with the launch of their Twist pints. These unique frozen treats, expertly twisted to perfection, offer a wonderful blend of flavors adorned with mouthwatering ribbons of decadence. With the convenient pint size, it’s even easier to enjoy these DUAL-icious goodies alone or share them with loved ones. Keep an eye out for Blue Bunny’s Twist pints at your local retailer, and don’t forget to visit their website for more delightful frozen treats. Get ready to twist up your taste buds with Blue Bunny!

https://www.bluebunny.com/products/twist-cones

https://www.bluebunny.com

SOURCE Blue Bunny

https://stmdailynews.com/category/food-and-beverage

https://prnmedia.prnewswire.com/news-releases/new-blue-bunny-twist-pints-twist-two-fun-filled-flavors-into-one-dual-icious-bite-302109959.html

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recipes

Sweet Solutions to Celebrate Cinco de Mayo

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(Family Features) From fajitas and tacos to everything in between, fueling your Cinco de Mayo fiesta starts with delicious food that brings everyone to the table. Traditional dishes and new twists on classics can be equally satisfying whether you’re feeding your nearest and dearest or hosting the entire neighborhood.

Start with these Vegan Apple and Black Bean Fajitas for a plant-forward spin on a popular dish that features sauteed apples, peppers, zucchini, jicama, onion and jalapeno. The craveable texture and crunch of Envy Apples – a leading apple variety available at Whole Foods and other major grocery stores – shine both in the mixture of sauteed produce and sliced raw into sticks for a crunchy finish with added sweetness. Plus, their flesh remains whiter longer, even after slicing, so this dish looks as good as it tastes.

For those seeking some added protein, turn to Crisp Apple Tacos featuring pork tenderloin topped with cabbage, apples, carrots and a honey-infused homemade dressing. Ideal for a crowd, you can split the sauteed tenderloin, sliced produce, dressing and other favorite toppings among serving bowls to let guests create their own Cinco-inspired masterpieces.

These moments among friends and family can be uplifted with the aroma and flavor of Envy Apples that offer an invitation to savor special occasions. Their balanced sweetness provides the ultimate apple experience from holidays and family gatherings to quiet evenings at home.

To find more recipes for family meals and beyond, visit EnvyApple.com.

Vegan Apple and Black Bean Fajitas

  • 1 bell pepper, sliced, seeds removed
  • 1 zucchini, sliced
  • 1 small jicama, sliced
  • 3 Envy Apples, sliced
  • 1 yellow onion, sliced
  • 1 jalapeno, sliced, seeds removed
  • 1 teaspoon garlic
  • 1teaspoon ground cumin
  • 2 sprigs fresh oregano
  • 1 teaspoon chili pepper (optional)
  • salt, to taste (optional)
  • pepper, to taste (optional)
  • 1 cup cooked black beans
  • 1 lime
  • 3 sprigs fresh cilantro
  • 4 small flour tortillas
  1. In skillet over high heat, saute bell pepper, zucchini, jicama and half the apple slices. Set aside.
  2. In same hot skillet, saute onions, jalapenos and garlic until lightly caramelized. Combine with sauteed apple mixture. Season with cumin and oregano. Add chili powder and salt and pepper, to taste, if desired.
  3. Add cooked black beans to saute mixture. Top with squeeze of lime. Garnish with cilantro and remaining raw apple slices.
  4. Serve with tortillas.

Crisp Apple Tacos

  • 1/2 pound pork tenderloin
  • 3 tablespoons olive oil
  • 1 teaspoon salt, plus additional, to taste, divided
  • 1 teaspoon pepper, plus additional, to taste, divided
  • 2 Envy Apples, divided
  • 3 sprigs rosemary
  • 1/2 cup shredded carrots
  • 1/2 cup shredded red cabbage
  • 1 cup shredded green cabbage
  • 4 tablespoons honey
  • 1 cup mayonnaise
  • 1 tablespoon mustard
  • 1 tablespoon white vinegar
  • 12 soft taco shells
  • 2 tablespoons sour cream
  • 1 lime, cut into wedges
  1. Cut pork crosswise into 1-inch medallions.
  2. Coat pork medallions with olive oil, 1 teaspoon salt and 1 teaspoon pepper then add to saucepan over medium heat.
  3. Slice half of one apple into thick wedges and add to saucepan. Slice remaining half into thin wedges and set aside.
  4. Add rosemary to saucepan and heat 2-3 minutes. Flip pork and heat 2-3 minutes until pork is slightly golden and cooked through.
  5. Let pork rest 3 minutes then slice into strips.
  6. Thinly slice half of remaining apple into thin sticks around same size of shredded cabbage. Reserve remaining half.
  7. In serving bowl, toss apple sticks, carrots, red cabbage and green cabbage.
  8. In bowl, mix honey, mayonnaise, mustard and vinegar into dressing. Add additional salt and pepper, to taste.
  9. Mix dressing and cabbage; refrigerate at least 1 hour prior to serving.
  10. Cut remaining apple half into thin wedges.
  11. Top taco shells with pork, slaw, sour cream and squeeze of lime juice. Top with apple wedges.


SOURCE:
Envy Apples

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