Beverages
G FUEL Teams with The Vitamin Shoppe with Exclusive Lineup of Cans and Energy Formula Varieties
PAC-MAN, Dragon Ball Z, Mega Man, Naruto Shippuden and TEKKEN Series Flavors Now Available at The Vitamin Shoppe Stores
NEW YORK /PRNewswire/ — G FUEL today announced that four flavors in 16 oz cans and five flavors in 40-serving tubs are now available at The Vitamin Shoppe stores across the U.S. The assortment features popular flavors and new varieties based on the hottest gaming and anime properties today, including a new flavor exclusive to The Vitamin Shoppe: Soda Ice Candy – inspired by Naruto Shippuden!
“The Vitamin Shoppe is a true pillar of the health and wellness world, so we’re excited to bring a fresh assortment of ready-to-drink cans and Energy Formula powders to their passionate retail community,” said G FUEL Founder and CEO Cliff Morgan. “We can’t wait for The Vitamin Shoppe customers to experience the Game-Changing Energy of G FUEL!”
In addition to the brand-new Soda Ice Candy flavor, The Vitamin Shoppe customers can pick up the following flavors in ready-to-drink 16 oz cans:
- Kamehameha (Strawberry Lychee) – Inspired by Dragon Ball Z (140 mg of caffeine)
- Power Pellet (Cherry Lollipop) – Inspired by PAC-MAN (140 mg of caffeine)
- Snow Cone (300 mg of caffeine)
Each 16 oz G FUEL can has zero sugar and zero calories, along with proprietary energy and focus-enhancing complexes.
“We are thrilled to partner with G FUEL to bring this dynamic assortment of performance-driven energy drinks and formulas to the fast-growing segment of customers who are enthusiastic fans of e-sports,” said Muriel Gonzalez, Chief Merchandising and Marketing Officer of The Vitamin Shoppe. “Gaming and anime are vibrant drivers of contemporary entertainment culture, and The Vitamin Shoppe is excited to provide e-sport participants with the energy and wellness products that help them stay hydrated, support focus, and perform their best.”
The five 40-serving Energy Formula Tubs now available at The Vitamin Shoppe include:
- Kamehameha (Strawberry Lychee) – Inspired by Dragon Ball Z
- Power Pellet (Cherry Lollipop) – Inspired by PAC-MAN
- Blue Bomber Slushee (Blue Raspberry Slush) – Inspired by Mega Man
- Rage Drive (Cantaloupe) – Inspired by the TEKKEN Series
- Snow Cone
Each serving of G FUEL Energy Formula has zero sugar, 15 calories, 140 mg of caffeine, and is loaded with antioxidants from 18 different fruit extracts.
From now through Feb. 28, fans can enter to win a special G FUEL x The Vitamin Shoppe prize pack, which will include a Sony PlayStation 5, a 12-pack of G FUEL cans and a $25 The Vitamin Shoppe Gift Card. All they have to do is “Like” the giveaway post on Instagram, tag a friend in the comment section and follow both @gfuelenergy and @vitaminshoppe for eligibility (U.S. only, 18+). For full rules and restrictions, click here.
Enjoy the Game-Changing Energy of G FUEL at The Vitamin Shoppe stores near you. Find The Vitamin Shoppe locations by clicking here!
About G FUEL
As The Official Energy Drink of Esports®, G FUEL provides gamers with a performance-driven alternative to standard energy drink products. With an ever-expanding, sugar-free product lineup that includes a powdered Energy Formula, ready-to-drink cans, powdered Hydration Formula and Sparkling Hydration bottles, G FUEL has firmly established itself as the market leader in the gamer energy drink industry.
With more than 300,000 5-star Shopper Approved Ratings, a shipping network that spans over 125 countries, a nationwide retail campaign, and a global social media footprint of over 1 billion followers, G FUEL maintains the industry’s largest and most passionate community of fans, customers, content creators, and partners. Content creators and partners include the likes of Ninja, MoistCr1TiKaL, Sentinels Esports, NoisyButters, PewDiePie, Mikal Bridges, Michael Dickson, Summit1G, xQc, Activision, SEGA of America, Capcom®, EA, Bethesda Game Studios, Warner Bros., VIZ Media, Rare Ltd., Disney, Lucasfilm, Sony Pictures, The Tetris Company and Bandai Namco Entertainment Inc.
Join the movement today at GFUEL.com and follow us on social media @GFuelEnergy.
About The Vitamin Shoppe
Lifelong Wellness Starts Here™. The Vitamin Shoppe®, a subsidiary of Franchise Group Inc. (NASDAQ: FRG), is a global, omnichannel specialty retailer and wellness lifestyle Company with the mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness. Based in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, sports nutrition, specialty supplements, herbs, homeopathic remedies, green living products, and natural beauty products. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive The Vitamin Shoppe™, BodyTech®, BodyTech® Elite, fitfactor™, fitfactor KETO™, plnt®, ProBioCare®, True Athlete®, and TrueYou™. In the U.S., the Company conducts business through over 700 company-operated retail stores under The Vitamin Shoppe and Super Supplements™ banners, and via its website, www.vitaminshoppe.com. The company is expanding its retail footprint via an innovative, omnichannel franchising model and opened its first franchise store in 2022. Globally, The Vitamin Shoppe serves customers in select Asia, South America, and Central America markets through local omnichannel partners.
SOURCE G FUEL
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Food and Beverage
f’real and Good Humor Launch Orange Creamsicle Milkshake for Spring
f’real and Good Humor have launched a limited-edition Orange Creamsicle Milkshake for spring, bringing a nostalgic frozen flavor to stores, campuses, and theaters nationwide.
Limited-edition frozen drink brings the classic Creamsicle flavor back in a blend-it-yourself format at convenience stores, campuses, and theaters nationwide
Fans of nostalgic frozen treats have a new option this spring. f’real and Good Humor have teamed up to launch a limited-edition Orange Creamsicle Milkshake, a frozen drink inspired by the classic Good Humor Creamsicle Bar.
Available for a limited time, the new f’real Orange Creamsicle Milkshake blends orange and vanilla cream flavors into a sippable frozen drink made with real milk. The concept is simple: take a familiar warm-weather favorite and turn it into a quick, customizable treat for people on the go.
A Familiar Flavor, Reworked for Convenience
The product leans on a flavor combination many consumers already know well. Orange and vanilla have long been tied to the Creamsicle name, and that built-in recognition gives the launch an advantage in a crowded frozen novelty market.
Instead of offering another traditional frozen bar, the companies are betting on format. The milkshake uses f’real’s self-serve blending system, which lets customers grab a cup from the freezer, remove the lid, and blend it in-store in under a minute. Three thickness settings add a level of customization that fits with current demand for quick, personalized snack options.
Where to Find the Orange Creamsicle Milkshake
The Orange Creamsicle Milkshake is now available at retail locations nationwide, including convenience stores, college campuses, and movie theaters. Participating retailers include Kwik Trip, Sheetz, Circle K, Yesway, RaceTrac, Weigel’s, and Royal Farms. The suggested retail price for the 12-ounce milkshake is $3.99.
For consumers wondering where to buy the f’real Orange Creamsicle Milkshake, the company says its store locator can help shoppers find a blender nearby.
Why This Release Stands Out
This launch lands at a time when nostalgic flavors continue to show up across food and beverage categories. That does not guarantee success, but it does give brands a ready-made hook with consumers who respond to familiar tastes tied to memory and seasonality.
The partnership also makes sense on a branding level. Good Humor brings a century-old frozen treat identity, while f’real brings a format built around convenience-store traffic, impulse purchases, and quick preparation. Together, they are not reinventing the category so much as repackaging a recognizable flavor in a way that feels current.
For shoppers, the appeal is straightforward: a classic orange-and-vanilla flavor in milkshake form, available for a limited time during spring. Whether that is enough to turn the product into a seasonal hit remains to be seen, but the nostalgia factor gives it a strong starting point.
Source:
PR Newswire press release from f’real, issued March 23, 2026.
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Food and Beverage
Red Bull Reveals the New Red Bull® Spring Edition Cherry Sakura
Red Bull has launched the limited-time Spring Edition Cherry Sakura, a seasonal flavor available nationwide in both sugar and sugar-free options. This new variant features a bright profile of cherry, cherry blossom, and a hint of almond. With 80mg of caffeine per 8.4 fl oz can, it aims to capture spring’s vibrant energy.
Last Updated on March 29, 2026 by Daily News Staff
Red Bull is leaning into spring vibes in a big way.
In a Feb. 23, 2026 announcement out of Santa Monica, the brand revealed Red Bull Spring Edition Cherry Sakura—a limited-time flavor designed to match the season’s “let’s get outside” energy. The release is available nationwide now, and it’s coming in two options: with sugar and sugar-free.
What it tastes like
Red Bull describes the new Spring Edition as a layered flavor built for people who want something bright, floral, and a little unexpected.
Here’s the profile the company shared:
- Cherry
- Cherry blossom (sakura)
- A touch of almond flavor
The result sounds like a spring-forward twist—sweet and fruit-led up front, with a floral note and a light, nutty finish.
What to look for on shelves
If you’re scanning the cooler, Red Bull says the Spring Edition Cherry Sakura will be easy to spot.
The cans are packaged in:
- White-colored 8.4 fl oz and 12 fl oz individual cans
- Cherry-red lettering accents
Like other seasonal drops, this one is expected to move quickly. Red Bull notes it will be sold at retailers nationwide “while supplies last.”
Same functional ingredients, new seasonal flavor
Red Bull also emphasized that Spring Edition Cherry Sakura contains the same functional ingredients as Red Bull Energy Drink, with the difference being the limited-time taste.
For caffeine context, the company says one 8.4 fl oz can contains 80mg of caffeine, which it compares to about the same amount as a home-brewed cup of coffee.
The bigger picture: Red Bull’s scale keeps growing
Seasonal flavors have become a reliable way for major beverage brands to keep things fresh, and Red Bull’s numbers show why these launches matter.
According to the company, Red Bull Energy Drink is available in 178 countries, and more than 13.9 billion cans were consumed in 2025 alone.
Bottom line
If spring flavors are your thing—or you’re just ready for something new in the energy drink lineup—Red Bull Spring Edition Cherry Sakura is officially in the wild. It’s nationwide, it’s limited, and it’s available with sugar or sugar-free, so you can pick your lane and stock up before it disappears.
For more information, visit RedBull.com.
Source: Red Bull (PRNewswire press release, Feb 23, 2026, 07:07 ET)
Link to source: https://www.prnewswire.com/
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Food and Beverage
Teremana® Tequila Partners With Wingstop to Celebrate Fans of Flavor This Postseason
Teremana Tequila and Wingstop team up for Fans of Flavor: wing-and-margarita pairings, a pairing generator, and a sweepstakes through Feb. 8.
Last Updated on February 7, 2026 by Daily News Staff
Teremana® The People’s Margarita and Wingstop Original Hot Wings
Teremana® Tequila Partners With Wingstop to Celebrate Fans of Flavor This Postseason
Teremana® Tequila is bringing the good energy to game day.
In a new “Fans of Flavor” partnership announced Jan. 9, 2026, the premium tequila brand founded by Dwayne Johnson is teaming up with Wingstop—the global wing brand known for fresh, made-to-order chicken wings, bold flavors, and its iconic housemade ranch—to help fans turn watch parties into full-on flavor celebrations.
The idea is simple: rival teams may split the room, but wings and margaritas are universal.
Teremana Tequila and Wingstop
Wings + Margaritas: A Game Day Pairing Worth Building Around
From now through Feb. 8, fans can explore wing-and-cocktail combinations using the new Fans of Flavor pairing generator, built to match Wingstop’s signature flavors with Teremana margarita recipes.
It’s a fun way to level up the table—where the food, drinks, and people become the main event.
Here are a few standout pairings highlighted in the launch:
- Wingstop Original Hot wings + Teremana® The People’s Margarita for a tropical twist on a classic heat-forward flavor
- Wingstop Spicy Korean Q wings + Teremana® Spicy Margarita for heat that builds and keeps the party going
- Wingstop Garlic Parmesan wings + Teremana® Strawberry Margarita for a fresh, fruity contrast against savory richness
Sweepstakes: Win the Ultimate Game Day Flavor Fest
The partnership also includes a nationwide sweepstakes offering fans a shot at a seriously upgraded watch party.
One grand prize winner will receive the Ultimate Game Day Flavor Fest, featuring:
- Wingstop gift cards
- Game day drink funds
- A 75″ TV
- Support for a private bartender and party essentials
Plus, 60 additional winners will each receive Teremana drink cash prizes and a Wingstop gift card—an extra nod to the 60th anniversary of football’s biggest game.
Official rules and prize values are available at TeremanaFansofFlavor.com.
“Mana” Meets Flavor: The Point of the Partnership
At its core, this collaboration is built around shared moments—bold taste, good company, and the kind of food-and-drink spread that makes people linger a little longer.
Teremana’s brand philosophy centers on Mana—good energy that brings people together—and the pairing concept fits naturally into how fans already celebrate postseason football.
“Wingstop has always delivered on bold flavor, and that spirit shows up naturally in how people enjoy Teremana on game day,” said Richard Black, CEO of Teremana® Tequila. “The best game day moments don’t happen by accident, they come from good energy, great flavor, and the people you share them with.”
Three Teremana Margarita Recipes to Try at Home
If you’re hosting—or just want to bring a little “Fans of Flavor” energy to your next game day meal—Teremana shared three margarita recipes designed to pair with Wingstop favorites.
Teremana® The People’s Margarita
Paired with Wingstop Original Hot Wings
Ingredients
- 2 oz Teremana Blanco
- ¾ oz lime juice
- ½ oz agave nectar
- 1 oz pineapple juice (to taste)
Preparation
- Combine all ingredients and shake with ice in a cocktail shaker.
- Strain into a chili-rimmed rocks glass over fresh ice.
- Garnish with a lime wheel and pineapple leaves.
Teremana® Spicy Margarita
Paired with Wingstop Spicy Korean Q Wings
Ingredients
- 2 oz Teremana Blanco or Reposado
- ¾ oz lime juice
- ½ oz agave nectar
- 2 jalapeño slices (remove seeds)
Preparation
- Muddle jalapeños in a shaker.
- Add Teremana, lime juice, and agave.
- Shake with ice.
- Strain into a chili-rimmed rocks glass over fresh ice.
- Garnish with jalapeño slices.
Teremana® Strawberry Margarita
Paired with Wingstop Garlic Parmesan wings
Ingredients
- 2 oz Teremana Blanco
- 1 oz strawberry puree
- ¾ oz lime juice
- ½ oz agave nectar
Preparation
- Combine all ingredients and shake with ice in a cocktail shaker.
- Strain into a rocks glass over fresh ice.
- Garnish with a strawberry slice and lime wheel.
Where to Follow + Learn More
Fans can follow along for pairing inspiration and sweepstakes updates at @teremana and @wingstop.
For more information—and to find a Teremana retailer near you—visit Teremana.com/FansofFlavor.
Source: Teremana Tequila (PRNewswire, Jan. 9, 2026)
Resource link: Teremana Fans of Flavor Sweepstakes + Pairing Generator
Learn more and find a Teremana retailer near you
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