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Girls Who Code Launches Digital Experience to Change the Future of Women in Gaming

In this culture-shifting campaign, “Girls Who Code Girls” invites users to code the characters they want to see in games

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In this culture-shifting campaign, “Girls Who Code Girls” invites users to code the characters they want to see in games

The experience, in partnership with Mojo Supermarket, celebrates Computer Science Education Week.

Visit www.girlswhocodegirls.com 

NEW YORK /PRNewswire/ — Today, Girls Who Code, a nonprofit working to close the gender gap in tech, launched Girls Who Code Girls, a desktop and mobile gaming experience empowering girls to create personalized video game characters with code. Right now, 77% of video game developers are men and only 20% of all characters are women. The platform aims to disrupt this imbalance and challenge a gaming culture marked by misogyny by inspiring users of all backgrounds to envision a gaming experience that’s more reflective of themselves and their communities.

Girls Who Code Girls is a gaming experience empowering girls to create personalized video game characters with code.

Girls Who Code Girls was designed to celebrate the diversity of the Girls Who Code community while teaching computer science fundamentals. The experience provides infinite code-able combinations, from hair texture to skin specificity to body size, and coders will be able to code their avatars with unique and underrepresented attributes. The learnings from the experience will be collected and shared with the intention of impacting the future of female characters in games. The library of characters will also be licensable and offered to gaming companies to inform their game development. 

“Though almost half of all gamers are women, we don’t see them represented in game development. As a result, what we do see is a gaming experience catered to the white, male gaze that alienates some of its most passionate and diverse fans,” said Tarika Barrett, CEO of Girls Who Code. “That’s why we created Girls Who Code Girls. By turning users into creators, we’re empowering our community to use coding to upend the status quo and imagine a future where they can harness their passion and creativity into a career in tech. We want our students to know that they deserve to take up space in gaming and game development, and can create characters that reflect the best parts of who they are.”  

Mojo Supermarket – the creative company behind previous Girls Who Code campaigns including the Cannes Lions Award and Clio Award-winning Doja Code – partnered with an interactive production studio, Make Me Pulse, to make Girls Who Code Girls a reality.

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“With Girls Who Code Girls, we set out to accomplish two goals. First, provide girls and young women with a fun, creative entry point to trying out code. And second, to draw attention to the fact that if more women coded video game characters they would look more like real women. Our ambition is that with every line of code you type you can influence the future of women in gaming.,” said Kate Carter, Group Creative Director, Mojo Supermarket. “We saw how much girls enjoyed DojaCode as an interactive experience, so we wanted to give them another fun one, while showing the world, and gaming companies, why it’s so important that we invest in getting more young women into the tech and gaming fields.”

HOW DOES GIRLS WHO CODE GIRLS WORK?

  1. Gamers visit GirlsWhoCodeGirls.com, where they can code and customize their own gaming characters.
  2. Users are introduced to four coding languages featured on the site.
  3. As the experience continues, users are guided through the process with clear instructions on what to input and how — making it easy and seamless for a beginner.
  4. Users watch as their characters change in real-time based on the coding alterations they have written.
  5. As the experience wraps, fans leave Girls Who Code Girls and share the characters they have coded and created.

“As a woman in STEM, I am so excited and humbled to be partnering with Girls who Code on this campaign,” said Ainul Md Razib, a software developer & tech influencer based in Singapore (@ainlovescode). “Our global community still has much work to do in boosting women and non-binary people in gaming. That’s why I believe Girls Who Code Girls is and will be a crucial piece to expanding the diversity of people in gaming for the long term!”

Girls Who Code Girls was created with generous support from Lyda Hill Philanthropies.

“We are proud to see another innovative way more perspectives are being incorporated into gaming that young people consume in the Girls Who Code Girls experience,” Nicole Small, CEO and President of Lyda Hill Philanthropies said. “Closing the gender gap in technology spaces like video game design means a more inclusive and inspiring world for the next generation of young women.” 

To enter the gaming experience, go to www.girlswhocodegirls.com.

About Girls Who Code
Girls Who Code is an international nonprofit organization working to close the gender gap in technology, and leading the movement to inspire, educate, and equip students who identify as girls or nonbinary with the computing skills needed to pursue 21st-century opportunities. Since launching in 2012, Girls Who Code has reached 500,000 students through in-person and virtual programming, and 115,000 of our alumni are college or career-aged. 

Girls Who Code has sparked culture change through marketing campaigns and advocacy efforts, generating 14 Billion engagements globally. In 2019, the organization was named the #1 Most Innovative Non-Profit on Fast Company’s Most Innovative Companies list, and in 2022 was named one of NonProfit Times’ Best Nonprofits to Work For.

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Follow the organization on social media @GirlsWhoCode.

About MojoSupermarket
Mojo Supermarket creates ideas that rewire how people think. We’re a creative company responsible for Girls Who Code’s DojaCode, Truth Initiative’s Depression Stick, Match’s Adults Date Better, and more. And while we love our brand clients, we also create our own passion projects including Give Her a Break and The Slavery Cup. We’ve been named Ad Age’s Small Agency of the Year 2022, Ad Age’s Best Places to Work 2022, and a finalist for Adweek’s Breakthrough Agency of the Year 2022.

SOURCE Girls Who Code

Looking for an entertainment experience that transcends the ordinary? Look no further than STM Daily News Blog’s vibrant Entertainment section. Immerse yourself in the captivating world of indie films, streaming and podcasts, movie reviews, music, expos, venues, and theme and amusement parks. Discover hidden cinematic gems, binge-worthy series and addictive podcasts, gain insights into the latest releases with our movie reviews, explore the latest trends in music, dive into the vibrant atmosphere of expos, and embark on thrilling adventures in breathtaking venues and theme parks. Join us at Looking for an entertainment experience that transcends the ordinary? Look no further than STM Daily News Blog’s vibrant Entertainment section. Immerse yourself in the captivating world of indie films, streaming and podcasts, movie reviews, music, expos, venues, and theme and amusement parks. Discover hidden cinematic gems, binge-worthy series and addictive podcasts, gain insights into the latest releases with our movie reviews, explore the latest trends in music, dive into the vibrant atmosphere of expos, and embark on thrilling adventures in breathtaking venues and theme parks. Join us at [insert website URL] and let your entertainment journey begin! https://stmdailynews.com/category/entertainment/

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SHUT UP! Ocean Spray® Introduces Mean Girls x Zero Sugar Collaboration in Celebration of the Film’s 20th Anniversary

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Teams up with Rajiv Surendra to Just Add Cran™ to Kevin G’s memorable rap and releases limited-edition pink packaging

BOSTON /PRNewswire/ — Today, Ocean Spray Cranberries, Inc., is announcing an exciting collaboration with Paramount Consumer Products to celebrate the 20th anniversary of the iconic film and pop-culture phenomenon Mean Girls with the launch of Mean Girls x Ocean Spray® Ocean Spray® Zero Sugar Cranberry and Mixed Berry Juice Drinks. Cranberry juice cocktail had a cameo in the original film – and it did have sugar, despite what Regina thought. But now 20 years later, just like the stars of the movie have evolved, Ocean Spray has too, with the introduction of Ocean Spray® Zero Sugar Juice Drinks to its product line up. It has zero sugar and no artificial sweeteners – just fierce flavor. 

Ocean Spray teams up with Rajiv Surendra to Just Add Cran™ to Kevin G’s memorable rap and releases limited-edition pink packaging

To celebrate, Ocean Spray teamed up with Rajiv Surendra, known for his iconic role as Kevin G and his infamous rap in Mean Girls, to reimagine it with zero sugars given. You can check out Rajiv’s bold, refreshed and a touch tart, Zero Sugars Given rap here.

“I’m grateful for fans’ continued love of the movie 20 years later and partnering with Ocean Spray to recreate the talent show rap was such a blast from the past,” said Rajiv Surendra. “Happy Mean Girls Day, everybody, and remember don’t ever let the haters stop you from doing your thang!”

Mean Girls x Ocean Spray Zero Sugar Juice Drink Cranberry and Mixed Berry flavors are available for a limited-time in-store and online nationwide at most major retailers including Walmart, Kroger and Publix for $3.65. Made with bold flavor from real fruit juice, 0 grams of sugar, and naturally sweetened with stevia, it serves as an excellent source of Vitamin C, with flavor as fresh as Surendra’s lyrics.

“Working with Rajiv and Paramount to launch our new limited-edition Mean Girls x Zero Sugar bottle has been an exciting experience,” said Trinh Le, VP of Next Generation Beverages and Omni-Channel Marketing at Ocean Spray®. “We pride ourselves in offering consumers a portfolio of choice and this partnership has been a fun and inventive way of not only spotlighting our Zero Sugar line but reminding consumers how far we’ve come in twenty years.” 

clear drinking glass with red juice. Mean Girls x Ocean Spray® Ocean Spray® Zero Sugar Cranberry and Mixed Berry Juice Drinks
Photo by Daria Andrievskaya on Pexels.com

Mean Girls x Ocean Spray® Ocean Spray® Zero Sugar Cranberry and Mixed Berry Juice Drinks

On October 3rdMean Girls Day, Ocean Spray will be providing free samples of Ocean Spray Zero Sugar Juice Drink with the limited-edition packaging around New York’s Union Square.

To learn more, visit us at OceanSpray.com and check out our socials on InstagramXTikTokPinterestYouTube and Facebook.

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ABOUT OCEAN SPRAY
 In 1930, Ocean Spray was founded by three maverick farmers – bonded by bold cranberry love. Since then, we’ve grown into a vibrant global agricultural cooperative, built on the strength of roughly 700 family farmers in the United States, Canada, and Chile. Together, we’ve worked to preserve the family farming way of life for nearly 100 years, and for generations to come. Today, our cranberries show up in more than a thousand deliciously nourishing products in over 100 countries worldwide. United by passion and purpose, Ocean Spray is committed to trailblazing the power of the mighty cranberry through its offbeat taste and uncanny nutrition to feed better, happier lives for all. Born Tart. Raised Bold. ™

About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by a diverse slate of consumer brands, Paramount Consumer Products’ portfolio is based on content from platforms including Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime), and Paramount Pictures. Additionally, the division operates Paramount Game Studios. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.

SOURCE Ocean Spray Cranberries, Inc.

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

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Looking for an entertainment experience that transcends the ordinary? Look no further than STM Daily News Blog’s vibrant Entertainment section. Immerse yourself in the captivating world of indie films, streaming and podcasts, movie reviews, music, expos, venues, and theme and amusement parks. Discover hidden cinematic gems, binge-worthy series and addictive podcasts, gain insights into the latest releases with our movie reviews, explore the latest trends in music, dive into the vibrant atmosphere of expos, and embark on thrilling adventures in breathtaking venues and theme parks. Join us at STM Entertainment and let your entertainment journey begin! https://stmdailynews.com/category/entertainment/

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Exploring the Impact of Black Women in Politics: “Dear America, A Letter From Black Women” Documentary

“Dear America, A Letter From Black Women” is a documentary highlighting Black women’s role in U.S. politics, aiming to mobilize 100,000 Black women to vote.

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A Letter From Black Women

I want to bring to your attention an important upcoming documentary that focuses on a significant yet often underrepresented aspect of American politics: the role of Black women. The film, titled “Dear America, A Letter From Black Women,” is part of The Dear America Project and aims to highlight the contributions of Black women in shaping political landscapes throughout U.S. history.

Project Ready, the nonprofit organization behind this initiative, is embarking on a national tour featuring short film pre-screenings accompanied by panel discussions and special guests. The goal of this campaign is ambitious—securing pledges from 100,000 Black women to commit to voting in what is shaping up to be a historic election.

The timing of this documentary could not be more relevant. As we navigate a pivotal moment in our political history, especially with a Black woman running for president, the film’s exploration of Black women’s narratives is crucial. Shennell Barnes-McCloud, the CEO of Project Ready, states, “This film not only amplifies silenced voices but also serves as a call to action to mobilize our community.” This gives the project a sense of urgency in encouraging civic engagement.

“Dear America” promises to be a crucial commentary on the experiences of Black women, featuring voices from various scholars, activists, and changemakers such as Hill Harper, Dr. Martin Luther King III, and LaTosha Brown. The documentary aims to bring to light the untold stories that often define the struggles for rights and justice faced by Black women throughout history.

The tour will make stops in cities including Chappaqua, Durham, Newark, Atlanta, and New Orleans, creating opportunities for community engagement and discussion. For those interested in exploring the pivotal roles of Black women in America’s political narrative, the screenings will offer a platform for reflection and conversation.

As a film enthusiast, I am looking forward to the insights this documentary will provide regarding the historical and contemporary significance of Black women in politics. It’s an important topic that deserves more attention, especially during this historic election season.

If you are interested in attending a screening, you may want to keep an eye on Project Ready’s website for RSVP details as more locations are announced.

“Dear America: A Letter From Black Women” is an insightful project that holds the potential to both inform and inspire action. For those of you looking for ways to engage with important civic initiatives this election season, this documentary represents a noteworthy opportunity.

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To RSVP for a showing, please click here.

About Project Ready

Project Ready works to close the opportunity gaps and improve life outcomes by powering communities through civic engagement. First started in 2018 as a grassroots advocacy organization to increase voter turnout, Project Ready has since expanded its focus to include issues related to social justice, public health, and educational inequities. Visit https://www.projectreadynj.org/.

About Dear America, A Letter from Black Women

In a world where the voices of Black women have often been marginalized and silenced, “Dear America, A Letter from Black Women” is a powerful call to action and a testament to the enduring strength and resilience of Black women. This documentary film and social impact campaign shines a light on the untold stories of Black women, from their centuries-long battle for democracy to their continued fight against the rising threats to the future of our nation. The “Dear America” project is about more than just a film – it’s a movement. It’s about Black women rising up, claiming their rightful place at the forefront of the struggle for justice and equality, and demanding a future that reflects their values, their strength, and their unwavering determination. This election season, the “Dear America” project is mobilizing Black women and allies across the nation to not just vote, but to take a stand.

The Bridge is a section of the STM Daily News Blog meant for diversity, offering real news stories about bona fide community efforts to perpetuate a greater good. The purpose of The Bridge is to connect the divides that separate us, fostering understanding and empathy among different groups. By highlighting positive initiatives and inspirational actions, The Bridge aims to create a sense of unity and shared purpose. This section brings to light stories of individuals and organizations working tirelessly to promote inclusivity, equality, and mutual respect. Through these narratives, readers are encouraged to appreciate the richness of diverse perspectives and to participate actively in building stronger, more cohesive communities.

https://stmdailynews.com/category/the-bridge

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  • Lynette Young

    Lynette Young is a passionate writer and blogger, sharing insights on livable cities, urbanism, and transportation. As an experienced mom, she captures the essence of community through her engaging stories. View all posts blogger/ writer


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A Cautionary Tale: California’s New Digital Ownership Law and the Future of Gaming

California’s new law (AB 2426) aims to clarify digital ownership by prohibiting terms like “buy” for digital goods without clear warnings, emphasizing that we license rather than own them. Gaming Community

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Today, I want to dive into a topic that’s been buzzing around the gaming community since PC Gamer dropped the news about California’s new law (AB 2426) concerning digital ownership. As a lifelong gamer and someone who has always been a bit skeptical about the concept of “buying” digital games, this new legislation hits home for me.

Gaming


Cautionary Tale for the Gaming Community

First, let’s break down what this law entails. Starting in 2025, retailers in California will be prohibited from using terms like “buy” or “purchase” when it comes to digital goods—think video games, movies, and e-books—unless they issue a clear warning that these products can be taken away at any moment. The law aims to clarify that “ownership” of digital items is not the same as owning a physical product.

Honestly, my first reaction to this was a mix of relief and frustration. Relief because, finally, someone is calling out the elephant in the room: when we buy digital games, we’re not truly buying them, are we? We’re essentially licensing them. Frustration, on the other hand, stems from the fact that it took this long for lawmakers to recognize this issue, especially after high-profile incidents involving companies like Sony and Ubisoft.

Let’s talk about the impetus for this law. It all started when Sony announced the removal of certain content from the PlayStation Store due to expiring licenses. Players who had “bought” these digital shows suddenly found themselves locked out of content they thought they owned. Sony eventually reversed its decision, but the damage was done, and Assemblymember Jacqui Irwin decided it was time to step in.

Then came Ubisoft’s decision to pull the plug on The Crew, a racing game that became unplayable when its online servers were taken offline. Imagine investing your time and money into a game only to find out that you can’t even play the single-player mode anymore. It’s a stark reminder of how fragile our digital ownership really is.

The law itself might be dense and legalistic, but the implications are clear. It’s about time we start viewing digital purchases with a more critical lens. Sure, you can still play your games as long as the servers are up, but once those go down, what happens? You’re left with a beautiful box art in your library, but it’s just an empty shell.

The requirement for sellers to provide a warning or seek an “affirmative acknowledgment” from buyers seems like a step in the right direction. Yet, it feels more like a band-aid solution rather than a comprehensive fix. The real kicker for me is the provision that allows for a “permanent offline download” option. That’s what we need! A way to ensure that even if the digital landscape shifts, our ability to play isn’t stripped away overnight.

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As gamers, we’ve been conditioned to accept the “always-online” model, but should we? This law is a wake-up call that reminds us to demand more from the companies we support. If I’m paying for a game, I want the assurance that I can keep playing it, regardless of server availability.

In conclusion, while California’s new law is a significant step forward in recognizing the nuances of digital ownership, it also highlights the ongoing battle between consumers and corporations. As we move toward an increasingly digital future, it’s crucial that we stay informed and advocate for our rights as gamers. After all, we deserve to know what we’re really “buying” when we hit that purchase button.

What are your thoughts on this new law? Do you feel more empowered as a consumer, or are you still worried about the future of digital gaming? Let’s chat in the comments!

Happy gaming, and remember to always read the fine print!

PC Gamer Article: New California law inspired by Ubisoft and Sony requires retailers to warn consumers that the digital games they buy can be taken away at any time

https://www.pcgamer.com/gaming-industry/new-california-law-inspired-by-ubisoft-and-sony-requires-retailers-to-warn-consumers-that-the-digital-games-they-buy-can-be-taken-away-at-any-time

Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!

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