Alan Jenn, University of California, Davis

The U.S. government is in full retreat from its efforts to make vehicles more fuel-efficient, which it had been prioritizing, along with state governments, since the 1970s.

The latest move came on Feb. 12, 2026, when President Donald Trump and the Environmental Protection Agency issued a new rule rescinding the landmark “endangerment finding,” and reversing various emissions limits on cars and trucks. The 2009 finding stated that greenhouse gases pose a threat to public health and welfare. If the new rule stands up in court and is not overruled by Congress, it would undo a key part of the long-standing effort to limit greenhouse gas emissions from vehicles.

As a scholar of how vehicle emissions contribute to climate change, I know that the science behind the endangerment finding hasn’t changed. If anything, the evidence has grown that greenhouse gas emissions are warming the planet and threatening people’s health and safety. Heat waves, flooding, sea-level rise and wildfires have only worsened in the decade and a half since the EPA’s ruling.

Regulations over the years have cut emissions from power generation, leaving transportation as the largest source of greenhouse gas emissions in the U.S.

The scientific community agrees that vehicle emissions are harmful and should be regulated. The public also agrees, and has indicated strong preferences for cars that pollute less, including both more efficient gas-burning vehicles and electric-powered ones. Consumers have also been drawn to electric vehicles thanks to other benefits such as performance, operation cost and innovative technologies.

That is why I believe the EPA’s move will not stop the public and commercial transition to electric vehicles, but it will make that shift harder, slower and more expensive for everyone.

Putting carmakers in a bind

The most recent EPA rule about vehicle emissions was finalized in 2024. It set emissions limits that can realistically only be met by a large-scale shift to electric vehicles.

Over the past decade and a half, automakers have been building up their capability to produce electric vehicles to meet these fleet requirements, and a combination of regulations such as California’s zero-emission-vehicle requirements have worked together to ensure customers can get their hands on EVs. The zero-emission-vehicle rules require automakers to produce EVs for the California market, which in turn make it easier for the companies to meet their efficiency and emissions targets from the federal government. These collectively pressure automakers to provide a steady supply of electric vehicles to consumers.

The new EPA move would undo the 2024 EPA vehicle-emissions rule and other federal regulations that also limit emissions from vehicles, such as the heavy-duty vehicle emissions rule.

The possibility of a regulatory reversal puts automakers into a state of uncertainty. Legal challenges to the EPA’s shift are all but guaranteed, and the court process could take years.

For companies making decade-long investment decisions, regulatory stability matters more than short-term politics. Disrupting that stability undermines business planning, erodes investor confidence and sends conflicting signals to consumers and suppliers alike.

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A slower roll

The Trump administration has taken other steps to make electric vehicles less attractive to carmakers and consumers.

The White House has already suspended key provisions of the Inflation Reduction Act that provided tax credits for purchasing EVs and halted a US$5 billion investment in a nationwide network of charging stations. And Congress has retracted the federal waiver that allowed California to set its own, stricter emissions limits. In combination, these policies make it hard to buy and drive electric vehicles: Fewer, or no, financial incentives for consumers make the purchases more expensive, and fewer charging stations make travel planning more challenging.

Overturning the EPA’s 2009 endangerment finding would remove the legal basis for regulating climate pollution from vehicles altogether.

But U.S. consumer interest in electric vehicles has been growing, and automakers have already made massive investments to produce electric vehicles and their associated components in the U.S. – such as Hyundai’s EV factory in Georgia and Volkswagen’s Battery Engineering Lab in Tennessee.

Global markets, especially in Europe and China, are also moving decisively toward electrifying large proportions of the vehicles on the road. This move is helped in no small part due to aggressive regulation by their respective governments. The results speak for themselves: Sales of EVs in both the European Union and China have been growing rapidly.

But the pace of change matters. A slower rollout of clean vehicles means more cumulative emissions, more climate damage and more harm to public health.

The EPA’s move seeks to slow the shift to electric vehicles, removing incentives and raising costs – even though the market has shown that cleaner vehicles are viable, the public has shown interest, and the science has never been clearer. But even such a major policy change can’t stop the momentum of those trends.

This is an updated version of an article originally published Aug. 5, 2025.

Alan Jenn, Associate Professor of Civil and Environmental Engineering, University of California, Davis

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Last Updated on June 14, 2026 by Rod Washington

Consumers today are increasingly making purchasing decisions based on more than just price. Many actively seek out local businesses, family-owned companies, veteran-owned enterprises, and Black-owned businesses in an effort to support communities and entrepreneurs they believe in.

Unfortunately, scammers are exploiting that goodwill.

A growing number of fraudulent online stores are using artificial intelligence to create convincing business identities designed to gain consumer trust. These AI-powered storefronts often feature realistic founder photos, emotional backstories, glowing customer reviews, and professional-looking websites that appear legitimate at first glance.

In reality, some of these businesses may not exist at all.

The Rise of AI-Generated Storefronts

Artificial intelligence has made it easier than ever to create realistic images, videos, and written content. While these tools have many legitimate uses, bad actors are increasingly using them to create fake online businesses.

These websites often claim to be small businesses facing hardship, family-owned operations struggling to survive, or businesses representing specific communities. Their marketing is designed to connect emotionally with consumers who want their purchases to make a positive impact.

Social media advertisements frequently promote urgent “closing sales,” liquidation events, or limited-time discounts that encourage shoppers to act quickly before researching the company.

Why These Scams Work

Trust has become a powerful marketing tool.

Many consumers intentionally support businesses they believe align with their values. Scammers understand this and use carefully crafted stories to create an emotional connection before a purchase is made.

AI-generated founder photos and biographies can make a website appear authentic even when the people featured do not exist. Combined with fake testimonials and professional branding, these tactics can create the illusion of a thriving small business.

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The Impact on Legitimate Businesses

The consequences extend beyond individual consumers who lose money.

Authentic small businesses work hard to earn customer trust through years of service, community involvement, and reputation building. When fraudulent websites falsely present themselves as community-focused businesses, they can damage confidence in legitimate entrepreneurs.

As consumers become more skeptical, genuine business owners may find it harder to convince customers that their stories, products, and missions are real.

Warning Signs to Watch For

Before making a purchase, consumers should look for potential red flags:

• Founder photos that appear overly polished or artificial.
• Business histories that cannot be independently verified.
• Recently created social media accounts with little engagement.
• Deep discounts and constant “going out of business” sales.
• Generic customer reviews lacking specific details.
• Limited contact information or nonexistent customer service.
• Return policies that require shipping products overseas despite claims of being U.S.-based.

Protect Yourself Before You Buy

A few minutes of research can prevent costly mistakes.

Consider searching for independent reviews, verifying business addresses, checking domain registration history, and conducting a reverse image search on founder photographs. Consumers should also be cautious when encountering emotional stories that create a sense of urgency or pressure immediate purchases.

Trust but Verify

Artificial intelligence is transforming commerce and communication, but it is also creating new opportunities for deception.

Supporting small businesses remains one of the most effective ways to strengthen local economies and communities. In the age of AI, however, consumers may need to take an extra step to ensure the businesses they support are truly who they claim to be.

The best defense against AI-powered scams is simple: trust, but verify.

Closing Footnote

As artificial intelligence continues to transform online commerce, consumers should remain vigilant when shopping online. A compelling backstory, professional website, or realistic founder photo is no longer proof that a business is legitimate. Taking a few minutes to verify a company’s identity can help protect your wallet and ensure your support goes to genuine entrepreneurs rather than scammers. https://apnews.com/article/2b83cb87d450f22ac0211bfa52ee7b7f?utm_source=chatgpt.com

Related External Links for Further Reading

You can include these resources in your research or share them with readers interested in learning more about AI-generated business scams, online shopping fraud, and consumer protection.

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• FTC Consumer Alerts – Official consumer warnings and scam prevention resources from the Federal Trade Commission.
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• FTC Shopping & Online Buying Advice – Guidance on safe online shopping, evaluating reviews, and avoiding deceptive sellers.
• Better Business Bureau Scam Tracker – Search reported scams and see examples of online shopping fraud reported by consumers.
• BBB Scam Tracker – Report a Scam – Report suspicious businesses and learn how scam investigations work.
• National Cyber Security Centre: Online Shopping Fraud – Advice on identifying suspicious online stores and protecting yourself from shopping fraud.
• AP News: Beware of Online Ads with Elaborate Backstories – Investigation into fake online boutiques that use emotional stories and misleading branding to gain consumer trust.
• FTC Cracks Down on Fake and AI-Generated Reviews – Overview of federal efforts to combat deceptive reviews and AI-generated testimonials.
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Additional Research Resources

For a deeper dive into the growing problem of AI-assisted scams:

• ScamFerret: Detecting Scam Websites with Large Language Models – Research paper exploring how AI can be used to identify fraudulent websites.
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• LOKI: Proactively Discovering Online Scam Websites – Research paper examining methods used to identify thousands of previously unknown scam websites.
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Protect yourself from the latest online scams with STM Daily News. From AI-powered fraud schemes to consumer safety tips, our Consumer Corner delivers practical information to help you make informed decisions. Visit STM Daily News for more news you can use this moment, and don’t forget to subscribe to our newsletter for updates delivered straight to your inbox.

(Feature Impact) While you may have a wildfire emergency plan in place, there may be key elements missing that can make a meaningful difference during an evacuation. Real-world events continue to show small but critical gaps often create delays during evacuation and challenges in the hours and days that follow.

“Preparation isn’t just about having a bag by the door,” said Holly Sacks, director, Port UW and CAT Management at Mercury Insurance, a multiple-line insurance carrier offering personal auto, homeowners, renters and commercial insurance. “It’s about being able to move quickly and confidently when conditions change. We see time and again that the difference between a smooth evacuation and a stressful one often comes down to a few overlooked details.”

In fact, research from the Insurance Institute for Business & Home Safety (IBHS) shows preparedness efforts are often uneven as many households focus on supplies while overlooking documentation, communication planning and other practical considerations that directly impact response time and recovery.

Wildfire behavior continues to evolve, with faster-moving fires and shorter evacuation windows becoming more common in many regions. IBHS research emphasizes that preparedness is not just about what households have, but how quickly and effectively they can act under pressure. Look beyond standard evacuation checklists with these commonly overlooked elements, backed by industry research and real-world claims experience, according to Mercury Insurance.

Medications and Health Information

Checklists of basic supplies often fail to account for prescription medications, dosage details and medical records. Even a short disruption can create health complications.

Pet Planning

Pets are frequently an afterthought in evacuation scenarios, but without carriers, food or a clear plan for transportation and shelter, evacuations can become delayed or complicated.

Backup Communication

Families relying on a single communication method may struggle to reconnect when wildfires disrupt cell service and internet access. Establish a secondary plan, including meeting points and out-of-area contacts.

Vehicle Readiness

Low fuel, unclear routes or unfamiliarity with alternate exits can slow evacuation during critical moments when plans overlook the basics of transportation.

Insurance Documentation

Homeowners and renters often assume they can retrieve policy information later, but access to policy numbers, coverage details and contact information can speed up claims and recovery. Digital backups or cloud access can help ensure this information is available when needed.

For more information and wildfire preparedness resources, visit MercuryInsurance.com/Resources/Fire.

Redefining Defensible Space with a Shift from Distance to Detail

As wildfire risks change, so does the playbook for protecting your home. Defensible space, long defined as a 100-foot buffer around a home, is being reshaped due to modern wildfire behavior driven by climate conditions and changing landscapes, increasing the speed, intensity and reach of fires.

Up to 90% of homes lost in wildfires are ignited by embers, not direct flame contact, which are travelling farther than expected – up to several miles – expanding risk beyond traditional fire zones. According to Sacks, as wildfire behaviors evolve, so should homeowners’ defense tactics.

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Fire experts are emphasizing a more granular, zone-based approach to defensible space with a heightened focus on the immediate area surrounding the home. Update your strategy with these modern, evidenced-based steps recommended by Mercury Insurance:

1. Prioritize “Zone 0:” The immediate perimeter 0-5 feet from your home is now considered the most critical line of defense. Remove anything combustible; even small items can ignite from embers and spread to the structure.
2. Replace Combustible Materials Near the Home: Swap wood fencing, bark mulch and flammable landscaping for noncombustible alternatives like gravel, stone or concrete.
3. Focus on Home Hardening: Previous guidance focused on vegetation clearing, but updated strategies encourage upgrading vents, roofing and gutters to reduce ember entry and accumulation, which is a leading cause of structure ignition.
4. Increase Space Between Structures and Fuels: Fires are increasingly spreading from structure to structure, making it important to maintain separation between homes, fences, sheds and vegetation to reduce chain reactions during wind-driven events.
5. Maintain Defensible Space Year-Round: Fire seasons are starting earlier and lasting longer, increasing the importance of ongoing maintenance rather than seasonal cleanup.

Photos courtesy of Shutterstock

SOURCE:

Mercury Insurance

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