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Horizon Sports & Experiences Announces Inaugural Pickleball Slam

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The group is in partnership with InsideOut Sports & Entertainment and Hard Rock, to present an event featuring tennis legends Agassi, Chang, McEnroe, and Roddick

NEW YORK /PRNewswire/ — Horizon Sports & Experiences (HS&E), an innovative agency combining sports, experiential marketing and media capabilities, announced the Inaugural Pickleball Slam featuring tennis legends Andre Agassi, Michael Chang, John McEnroe, and Andy Roddick competing for a $1 million purse. Created and produced by HS&E and InsideOut Sports & Entertainment (ISE), the 2023 event will be held at Hard Rock Live at Seminole Hard Rock Hotel & Casino in Hollywood, Florida on Sunday, April 2 and will be televised live exclusively on ESPN at 12:00 PM Eastern, immediately ahead of the NCAA Division I Women’s Basketball Championship.

First-of-its-kind competition to be televised live on ESPN

“Pickleball is nothing short of a cultural phenomenon – experiencing a meteoric rise across genders, age groups, geographies, and income levels. The Slam, a multi-year partnership with the Hard Rock, represents the convergence of culture and sport, giving brands an opportunity to engage with passionate fans and amateur players, as pickleball continues to gain popularity,” said David Levy, Co-CEO, HS&E. “We look forward to bringing together four of America’s most iconic tennis legends for this groundbreaking competition, which heralds a new milestone for the fastest growing sport in America.”

The Slam marks the start of a five-event partnership with Hard Rock, HS&E, and ISE, and showcases HS&E’s innovation, creativity, and engagement strategies that drive brand and business growth for sponsors. Future Pickleball Slams will be held at various Hard Rock locations. The inaugural Slam will feature two legends’ singles matches pitting Roddick versus Chang, followed by McEnroe versus Agassi in the second match. The final match of the day will be a doubles match with McEnroe and Chang competing against Roddick and Agassi. The final match will determine the split of the $1 million purse.

“We are tremendously excited to be bringing the Inaugural Pickleball Slam to Hard Rock Live at Seminole Hard Rock Hotel & Casino in Hollywood, Florida,” said Keith Sheldon, President of Entertainment for Hard Rock International and Seminole Gaming. “Hard Rock Live has become synonymous with big events, and to have four of the biggest names in American tennis battling for the largest purse in pickleball history on a national live broadcast will only serve to bolster this reputation. We are honored to partner with HS&E to debut The Slam at The Guitar Hotel.”

Four of America’s greatest tennis champions competing for $1 million

The 2023 Pickleball Slam includes an amateur challenge, which will be played on Friday, March 31 and Saturday, April 1. It will include 96 doubles teams, entering on a first-come-first-in basis, vying for a $10,000 team prize, and a chance to compete against two of the tennis-turned-pickleball legends prior to the televised event on Sunday, April 2. The weekend also includes a Saturday night banquet featuring a Q&A with the tennis legends.

For more information and to register for the Slam Amateur Challenge, visit www.thepickleballslam.com.  Tickets to the Slam go on sale February 10.

Horizon Sports & Experiences (HS&E)

Horizon Sports & Experiences (HS&E) is an affiliate of Horizon Media, the largest U.S. media agency according to AdAge Data Center 2022, and provides a unique and complementary combination of sports, experiential marketing, and media capabilities. HS&E has a core focus on IP creation and monetization, strategic advisory and consulting, media rights, sponsorship, sales, and experiential, Metaverse, and Web3.0 strategy and activation. HS&E is led by co-CEOs David Levy and Chris Weil.

Horizon Media

Horizon Media, Inc, the largest U.S. media agency according to AdAge Data Center 2022, delivers data-driven business outcomes for some of the most innovative and ambitious brands. Founded in 1989, headquartered in New York, and with offices in Los Angeles and Toronto, the company employs 2,400 people and has media investments of more than $9 billion. Horizon Media’s fundamental belief is that business is personal, which drives its approach to connecting brands with their customers and engaging with its own employees resulting in industry-leading workplace satisfaction levels (Glassdoor). The company is consistently recognized by independent media outlets for its client excellence and has earned several “Best Workplaces” awards reflecting its commitment to DEI and the life and well-being of everyone at Horizon Media.

InsideOut Sports + Entertainment (ISE)

InsideOut Sports + Entertainment (ISE) is a Los Angeles based independent event producer founded in 2004 by former world No.1 and Hall of Fame tennis player Jim Courier and former SFX and Clear Channel executive Jon Venison. InsideOut owns and operates numerous proprietary events and promotions including the Champions Series, the Legendary Night Series of exhibitions, and numerous customized private and public outings. To date, InsideOut has produced over 300 events in 44 states and 12 countries and is committed to a strong charity tie-in with every public event it owns or produces. Since inception, InsideOut events have contributed over $5 million to various charitable causes.

About Seminole Hard Rock Hotel & Casino Hollywood

Seminole Hard Rock Hotel & Casino Hollywood is the flagship-integrated resort of Hard Rock International, owned by the Seminole Tribe of Florida. The renowned entertainment, gaming and hospitality destination unveiled a $1.5 billion expansion in 2019, highlighting the debut of the world’s first and only Guitar Hotel. Between three hotel towers, the resort boasts 1,271 luxury guestrooms. Amenities include a 42,000 square-foot Rock Spa® & Salon; an 18-acre recreational water experience; private “Bora Bora” style cabanas; more than 20 food and beverage outlets; an expansive gaming floor with more than 2,700 slots, more than 200 table games and a 45-table poker room; 120,000 square feet of premier meeting and convention space; and a 26,000 square-foot retail promenade. Hard Rock Live, ranked No. 5 worldwide in 2022 gross revenue for both Pollstar Magazine and Billboard in its respective categories, highlights A-list entertainers and performers, sporting events and live broadcast productions in an intimate 7,000-person capacity setting. Seminole Hard Rock Hollywood is located on 87 acres of the Hollywood Seminole Reservation along State Road 7 (U.S. Highway 441). For more information, visit us online at www.seminolehardrockhollywood.com call (800) 937-0010 or follow us: Facebook: SeminoleHardRockHollywood, Twitter: @HardRockHolly, Instagram: @HardRockHolly.

ABOUT ESPN

ESPN, Inc., is the world’s leading multinational, multimedia sports entertainment brand, featuring an unmatched portfolio of sports assets. It is comprised of eight U.S. 24-hour television networks (ESPN, ESPN2, ESPNEWS, ESPNU, ESPN Deportes, Longhorn Network, SEC Network and the ACC Network; five with HD simulcast services – ESPN, ESPN2, ESPNU, ESPNEWS and ESPN Deportes). Other businesses include direct-to-consumer video service ESPN+, ESPN Audio (broadcast, satellite, digital, podcasts), an array of digital services (ESPN.com and many other sites, ESPN App, fantasy games and more), multi-screen ESPN3, endeavors on every continent around the world across media including more than 40 networks, espnW, consumer products and ESPN Events. Based in Bristol, Conn., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. Hearst holds a 20 percent interest in ESPN.

SOURCE Horizon Media

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  • Michael J Sliwa

    Over the past few years, Mike has become an insane pickleballer (pickler), fortunately for the senior 50+ crowd he started his show, Sleeve's Senior Pickleball Report. He spends the rest of his time speaking on social justice and spending time with his beautiful wife, Karen, and enjoying simple living in his ger/yurt.

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Over the past few years, Mike has become an insane pickleballer (pickler), fortunately for the senior 50+ crowd he started his show, Sleeve's Senior Pickleball Report. He spends the rest of his time speaking on social justice and spending time with his beautiful wife, Karen, and enjoying simple living in his ger/yurt.

Tech

The Weather Network launches its first advertising campaign using an AI-assisted Avatar

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OAKVILLE, ON, June 11, 2024 /CNW/ – The Weather Network has launched a first-of-kind ad campaign using an AI-Assisted Avatar of their own Content Creator and Presenter, Rachel Schoutsen. The Weather Network partnered with Home Hardware Stores Limited to showcase storefront and local store callouts where Rachel’s AI-Assisted Avatar covers an Ontario summer forecast, plus a summer sale call to action, designed to drive traffic to Home Hardware locations across Ontario.

Watch this video to see Rachel Schoutsen’s avatar in action

Rachel Schoutsen’s avatar in action.

By leveraging advanced AI technologies, The Weather Network is now able to deliver hyper-local forecasts on a larger scale, providing communities and local economies with opportunities to prepare for and respond to weather-related events. The Weather Network’s mission is to keep its users safe and informed with accurate and localized weather information.

“This partnership puts Home Hardware front and centre when Canadians are engaging with weather content and planning for the summer ahead,” said Simon Jennings, CRO, The Weather Network. “Canadians want to know what to expect as they plan their busiest social days and holidays and can purchase the right products for the weather forecast in their area.”

“Home Hardware is a business built on serving small communities across the country and we are proud to support The Weather Network’s innovative efforts to do the same through AI technology,” said Laura Baker, Chief Marketing Officer, Home Hardware Stores Limited. “Our more than 1,000 stores and the Dealers who operate them make it their mission to provide comprehensive support for all our customers’ home improvement needs within their communities. That means helping Canadians complete and enjoy their outdoor home improvement and yard maintenance projects while also preparing for any inclement weather events.”

With a focus on helping users and businesses make informed decisions using cutting-edge technology, The Weather Network is committed to ensuring the use of avatars in its promotional materials aligns with the highest ethical standards. All promotional materials have a clear disclaimer to ensure its viewers are well informed of AI-created content. In addition, employee avatars are used with their consent and an agreement to participate.

“We are excited about this latest innovation and the opportunities it will provide to our consumers and businesses,” said Maureen Rogers, Managing Director Editorial & Public Alerting, The Weather Network. “As with any new product we launch, we value their input and will use it to continuously improve the product to meet their needs and deliver products that exceed their expectations. We are delighted to have partnered with Home Hardware on piloting this new product with us.”

The Weather Network recently launched Your Weather Assistant, a generative AI tool to transform the way people consume weather information. The introduction of its newly developed AI-Assisted Avatar demonstrates Pelmorex Corp.’s, owner of The Weather Network, commitment to innovation as it evolves into an AI-frontiered weather and climate organization.

About Pelmorex Corp.
Pelmorex Corp., founded in 1989, is an international weather information and data management company. Pelmorex owns and operates the weather brands The Weather Network, MétéoMédia, Eltiempo.es, Clima, and Otempo.pt. It also operates Canada’s National Alert Aggregation and Dissemination System, part of Alert Ready. Through constant innovation and entrepreneurship, Pelmorex has grown to reach consumers around the globe, has become one of the largest weather information providers and has broken new ground in providing data solutions and insights to businesses. Through harnessing the value of weather, Pelmorex is driven to make the world smarter and safer for consumers and businesses. 

To learn more, visit pelmorex.com and follow us on X (platform formerly known as Twitter), Instagram and LinkedIn.

About Home Hardware Stores Limited

Founded 60 years ago in St. Jacobs, Ontario, Home Hardware Stores Limited is proudly Canadian and the country’s largest Dealer-owned and operated home improvement retailer with more than 1,000 stores operating under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners. The Home Hardware Dealer network improves life at home by providing superior home improvement retail experiences through helpful advice and a deep understanding of the communities they serve. Home Hardware Stores Limited is designated as one of Canada’s Best Managed Companies and recognized as one of Canada’s Best Employers. More information about the company is available at homehardware.ca.

SOURCE Pelmorex Corp.

https://stmdailynews.com/category/tech

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Space and Tech

NASA’s Newest Spaceplane: Dream Chaser Tenacity Arriving at Kennedy Space Center

Dream Chaser Tenacity arrives at NASA’s Kennedy Space Center, a milestone in enhancing ISS resupply missions. New era of commercial spaceplanes begins.

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Image Credit: Sierra Space

Sierra Space’s Dream Chaser Tenacity has made an exciting arrival at NASA’s Kennedy Space Center, marking a significant milestone in NASA’s initiative to enhance commercial resupply missions to the International Space Station. This uncrewed spaceplane, part of a fleet planned by Sierra Space, is set to deliver 7,800 pounds of cargo using a ULA Vulcan rocket for its inaugural mission.

Pre-Launch Testing and Preparation
Before its arrival at Kennedy Space Center, Dream Chaser Tenacity underwent rigorous testing and preparation. From vibration testing to exposure to extreme temperatures and pressures, the spaceplane and its cargo module, Shooting Star, were meticulously prepared for their journey to the ISS.

Final Preparations at Kennedy
Now at Kennedy Space Center, Dream Chaser Tenacity is undergoing final testing and prelaunch processing inside the Space Systems Processing Facility. The spaceplane is set to launch atop a ULA Vulcan rocket from Cape Canaveral Space Force Station, marking the beginning of its mission to deliver cargo to the orbiting laboratory.

Design and Capabilities
With its lifting body design and unique winged structure, Dream Chaser is capable of transporting cargo to and from low Earth orbit and landing on a runway similar to NASA’s space shuttle. The spaceplane, along with the Shooting Star cargo module, offers a versatile and efficient means of resupplying the ISS.

Certification and In-Orbit Operations
Once in orbit, Dream Chaser Tenacity will undergo a series of demonstrations to showcase its maneuverability and docking capabilities. After delivering cargo to the ISS and completing its mission, the spaceplane will return to Kennedy’s Launch and Landing Facility for inspection and preparation for future missions.

The arrival of Dream Chaser Tenacity at Kennedy Space Center heralds a new era in commercial resupply missions to the ISS, showcasing the capabilities of Sierra Space’s innovative spaceplane technology. As NASA continues to expand its partnerships with commercial providers, the Dream Chaser fleet stands ready to support the agency’s goals in low Earth orbit exploration.

https://www.sierraspace.com/dream-chaser-spaceplane/uncrewed-cargo-spacecraft

https://stmdailynews.com/category/science

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  • Rod Washington

    Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art.

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Space and Tech

United Launch Alliance Successfully Launches First Crewed Starliner

“The first human spaceflight launch signifies the start of a new era for ULA.”

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CAPE CANAVERAL SPACE FORCE STATION, Fla. /PRNewswire/ — For the first time in history, a United Launch Alliance (ULA) Atlas V carrying NASA astronauts aboard Boeing’s CST-100 Starliner lifted off on June 5 at 10:52 a.m. EDT from Space Launch Complex-41 (SLC-41) at Cape Canaveral Space Force Station, Florida. The launch of NASA astronauts Barry “Butch” Wilmore and Sunita “Suni” Williams marks the return of human spaceflight to Cape Canaveral and extends the Atlas legacy, echoing the launch of U.S. astronaut John Glenn aboard a heritage Atlas LV-3B rocket from Cape Canaveral, Florida, in 1962.

The inaugural human spaceflight launch marks the beginning of a new era for ULA
A United Launch Alliance (ULA) Atlas V rocket carrying NASA astronauts Barry “Butch” Wilmore and Sunita “Suni” Williams aboard the Boeing Starliner spacecraft lifts off from Space Launch Complex-41 at 10:52 a.m. EDT on June 5, 2024. Photos by United Launch Alliance

“Safety is a critical part of the ULA decision-making process, and we are deeply honored to have been entrusted with the responsibility of starting the astronauts on their journey to the International Space Station, one that we will watching throughout their mission,” said Gary Wentz, ULA vice president of Government and Commercial Programs. “ULA has performed a tremendous amount of work in conjunction with our partners at Boeing and NASA to ensure our designs provide the highest level of safety to the crew and we will continue to prioritize our dedication to safety as we look forward to future launches in support of NASA’s Commercial Crew Program.”

While the mission is continuing, the Atlas V rocket’s job is complete and safely delivered the Starliner and crew to a 98-nautical mile (nmi) sub-orbital trajectory. Following separation from the Atlas V, the Starliner engines ignited to place the crew on their orbital path to the space station.

“My congratulations and sincerest gratitude to our unrivaled team and exceptional partners on the launch of a new era in human spaceflight aboard one of the most reliable rockets in the world,” said Tory Bruno, ULA’s president and CEO. “It’s a profound honor to assist in enabling assured reliability and redundancy of crewed launches.”

All rockets are not created equal. ULA is the nation’s most experienced, reliable and accurate launch service provider delivering unmatched value, a tireless drive to improve, and commitment to the extraordinary. Vulcan’s inaugural launch marked the beginning of a new era of space capabilities and provides higher performance and greater affordability while offering the world’s only high energy architecture rocket to deliver any payload, at any time, to any orbit.

For more information on ULA, visit the ULA website at www.ulalaunch.com and join the conversation on social media @ulalaunch.
Mission webpage
Mission Photo Album Link.

SOURCE United Launch Alliance (ULA)

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