News
Horizon Sports & Experiences Announces Inaugural Pickleball Slam
The group is in partnership with InsideOut Sports & Entertainment and Hard Rock, to present an event featuring tennis legends Agassi, Chang, McEnroe, and Roddick
NEW YORK /PRNewswire/ — Horizon Sports & Experiences (HS&E), an innovative agency combining sports, experiential marketing and media capabilities, announced the Inaugural Pickleball Slam featuring tennis legends Andre Agassi, Michael Chang, John McEnroe, and Andy Roddick competing for a $1 million purse. Created and produced by HS&E and InsideOut Sports & Entertainment (ISE), the 2023 event will be held at Hard Rock Live at Seminole Hard Rock Hotel & Casino in Hollywood, Florida on Sunday, April 2 and will be televised live exclusively on ESPN at 12:00 PM Eastern, immediately ahead of the NCAA Division I Women’s Basketball Championship.
First-of-its-kind competition to be televised live on ESPN
“Pickleball is nothing short of a cultural phenomenon – experiencing a meteoric rise across genders, age groups, geographies, and income levels. The Slam, a multi-year partnership with the Hard Rock, represents the convergence of culture and sport, giving brands an opportunity to engage with passionate fans and amateur players, as pickleball continues to gain popularity,” said David Levy, Co-CEO, HS&E. “We look forward to bringing together four of America’s most iconic tennis legends for this groundbreaking competition, which heralds a new milestone for the fastest growing sport in America.”
The Slam marks the start of a five-event partnership with Hard Rock, HS&E, and ISE, and showcases HS&E’s innovation, creativity, and engagement strategies that drive brand and business growth for sponsors. Future Pickleball Slams will be held at various Hard Rock locations. The inaugural Slam will feature two legends’ singles matches pitting Roddick versus Chang, followed by McEnroe versus Agassi in the second match. The final match of the day will be a doubles match with McEnroe and Chang competing against Roddick and Agassi. The final match will determine the split of the $1 million purse.
“We are tremendously excited to be bringing the Inaugural Pickleball Slam to Hard Rock Live at Seminole Hard Rock Hotel & Casino in Hollywood, Florida,” said Keith Sheldon, President of Entertainment for Hard Rock International and Seminole Gaming. “Hard Rock Live has become synonymous with big events, and to have four of the biggest names in American tennis battling for the largest purse in pickleball history on a national live broadcast will only serve to bolster this reputation. We are honored to partner with HS&E to debut The Slam at The Guitar Hotel.”
Four of America’s greatest tennis champions competing for $1 million
The 2023 Pickleball Slam includes an amateur challenge, which will be played on Friday, March 31 and Saturday, April 1. It will include 96 doubles teams, entering on a first-come-first-in basis, vying for a $10,000 team prize, and a chance to compete against two of the tennis-turned-pickleball legends prior to the televised event on Sunday, April 2. The weekend also includes a Saturday night banquet featuring a Q&A with the tennis legends.
For more information and to register for the Slam Amateur Challenge, visit www.thepickleballslam.com. Tickets to the Slam go on sale February 10.
Horizon Sports & Experiences (HS&E)
Horizon Sports & Experiences (HS&E) is an affiliate of Horizon Media, the largest U.S. media agency according to AdAge Data Center 2022, and provides a unique and complementary combination of sports, experiential marketing, and media capabilities. HS&E has a core focus on IP creation and monetization, strategic advisory and consulting, media rights, sponsorship, sales, and experiential, Metaverse, and Web3.0 strategy and activation. HS&E is led by co-CEOs David Levy and Chris Weil.
Horizon Media
Horizon Media, Inc, the largest U.S. media agency according to AdAge Data Center 2022, delivers data-driven business outcomes for some of the most innovative and ambitious brands. Founded in 1989, headquartered in New York, and with offices in Los Angeles and Toronto, the company employs 2,400 people and has media investments of more than $9 billion. Horizon Media’s fundamental belief is that business is personal, which drives its approach to connecting brands with their customers and engaging with its own employees resulting in industry-leading workplace satisfaction levels (Glassdoor). The company is consistently recognized by independent media outlets for its client excellence and has earned several “Best Workplaces” awards reflecting its commitment to DEI and the life and well-being of everyone at Horizon Media.
InsideOut Sports + Entertainment (ISE)
InsideOut Sports + Entertainment (ISE) is a Los Angeles based independent event producer founded in 2004 by former world No.1 and Hall of Fame tennis player Jim Courier and former SFX and Clear Channel executive Jon Venison. InsideOut owns and operates numerous proprietary events and promotions including the Champions Series, the Legendary Night Series of exhibitions, and numerous customized private and public outings. To date, InsideOut has produced over 300 events in 44 states and 12 countries and is committed to a strong charity tie-in with every public event it owns or produces. Since inception, InsideOut events have contributed over $5 million to various charitable causes.
About Seminole Hard Rock Hotel & Casino Hollywood
Seminole Hard Rock Hotel & Casino Hollywood is the flagship-integrated resort of Hard Rock International, owned by the Seminole Tribe of Florida. The renowned entertainment, gaming and hospitality destination unveiled a $1.5 billion expansion in 2019, highlighting the debut of the world’s first and only Guitar Hotel. Between three hotel towers, the resort boasts 1,271 luxury guestrooms. Amenities include a 42,000 square-foot Rock Spa® & Salon; an 18-acre recreational water experience; private “Bora Bora” style cabanas; more than 20 food and beverage outlets; an expansive gaming floor with more than 2,700 slots, more than 200 table games and a 45-table poker room; 120,000 square feet of premier meeting and convention space; and a 26,000 square-foot retail promenade. Hard Rock Live, ranked No. 5 worldwide in 2022 gross revenue for both Pollstar Magazine and Billboard in its respective categories, highlights A-list entertainers and performers, sporting events and live broadcast productions in an intimate 7,000-person capacity setting. Seminole Hard Rock Hollywood is located on 87 acres of the Hollywood Seminole Reservation along State Road 7 (U.S. Highway 441). For more information, visit us online at www.seminolehardrockhollywood.com call (800) 937-0010 or follow us: Facebook: SeminoleHardRockHollywood, Twitter: @HardRockHolly, Instagram: @HardRockHolly.
ABOUT ESPN
ESPN, Inc., is the world’s leading multinational, multimedia sports entertainment brand, featuring an unmatched portfolio of sports assets. It is comprised of eight U.S. 24-hour television networks (ESPN, ESPN2, ESPNEWS, ESPNU, ESPN Deportes, Longhorn Network, SEC Network and the ACC Network; five with HD simulcast services – ESPN, ESPN2, ESPNU, ESPNEWS and ESPN Deportes). Other businesses include direct-to-consumer video service ESPN+, ESPN Audio (broadcast, satellite, digital, podcasts), an array of digital services (ESPN.com and many other sites, ESPN App, fantasy games and more), multi-screen ESPN3, endeavors on every continent around the world across media including more than 40 networks, espnW, consumer products and ESPN Events. Based in Bristol, Conn., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. Hearst holds a 20 percent interest in ESPN.
SOURCE Horizon Media
amusement and theme parks
Six Flags and Travis Kelce Kick Off 2027 Season Pass Sales With Lowest Prices Through Sept. 7
Six Flags launches 2027 Season Pass sales at its lowest price through Sept. 7, with unlimited visits now through 2027, parking perks, and regional access.

Six Flags is officially in “season pass season” — and it’s starting with a headline deal. The company announced Aug. 7 that it has launched sales of its 2027 Season Passes at the lowest price guests will see this season or next, with a limited-time offer running through Sept. 7, 2026. To mark the 8/7 launch date, Six Flags teamed up with brand ambassador Travis Kelce, celebrating the biggest pass offer of the year on a number that’s become part of his legacy.
The big takeaway for fans: buy early, and you’re not just locking in 2027 access — you’re getting the rest of 2026, too. That includes major seasonal events like Halloween and holiday celebrations, plus the chance to start using the pass right away across participating parks.
What the 2027 Season Pass deal includes
Guests can purchase a 2027 Gold Pass or Prestige Pass at launch pricing and receive admission for the remainder of 2026 and all of 2027.
Kelce framed it in simple terms: unlimited visits, especially heading into fall and winter event season, is the kind of value that would have been “mind-blowing” as a kid — and it’s built for families and friend groups who want more reasons to get together.

Gold Pass: the value play for frequent park visits
The 2027 Gold Pass is positioned as the core option for guests who want maximum visits at the lowest price point. Benefits include:
- Unlimited visits for the rest of 2026 and all of 2027
- Free general parking (restrictions apply)
- Regional park access (East, West, Midwest, or Texas)
- Admission to fall haunt events and seasonal holiday celebrations
- Discounts on select food, merchandise, and tickets
- One bonus Bring-A-Friend Free ticket for renewing passholders and new members who purchase by Sept. 7
Prestige Pass: VIP perks and nationwide access
For guests who want more premium access and in-park benefits, Six Flags is also pushing its Prestige Pass tier. Prestige perks include:
- Access to all Six Flags parks across North America
- Preferred parking at many parks
- Complimentary fountain beverages
- VIP entrance access at participating parks
- Free Bring-A-Friend tickets
- One free single-use Fast Lane per visit
- A $20 in-park credit for new Prestige members and Prestige passholders who renew by Sept. 7
Memberships: month-to-month flexibility
Six Flags also announced 2027 Memberships for guests who prefer a monthly payment option. Memberships include unlimited visits and a range of benefits similar to Season Passes — including multi-park access (based on tier), parking benefits, discounts on food and merchandise, and member-exclusive rewards and offers.
Premium membership tiers add expanded park access and additional VIP-style perks, giving guests more ways to customize how they visit.
Why Six Flags is making a big push now
The 2027 pass launch arrives as Six Flags prepares what it calls one of its most ambitious attraction lineups ever, with major additions planned across regions.
Highlights announced so far include:
- East: Six Flags Great Adventure will debut Bakunawa, billed as the world’s tallest and fastest spinning coaster (382 feet, 100 mph), anchoring a renovated Boardwalk area inspired by Jersey Shore culture. Carowinds will introduce Rip Roarin’ Falls, a super-flume featuring a 100-foot drop.
- Texas: Six Flags Fiesta Texas will debut Werewolf Gorge, described as the world’s longest family launch coaster with immersive storytelling.
- Midwest: Six Flags Great America will open Camp Timber Trail, a family adventure area anchored by Sky Hawk, a suspended family coaster.
- West: Knott’s Soak City will introduce Coral Craze and Kelp Kraze, new family raft slides featuring ride systems making their West Coast and North American debuts.
Six Flags also teased that more major announcements are still on the way.
You can start using the pass in 2026 — and more is coming
Beyond the 2027 pipeline, Six Flags says guests who buy now can take advantage of new or recently opened additions in 2026, including:
- Quantum Accelerator (Six Flags New England)
- Tormenta: Rampaging Run (Six Flags Over Texas)
- Shoreline Pier (Six Flags Great Adventure)
- Daredeviler (Canada’s Wonderland)
- Speedway Stunt Coaster (Six Flags Mexico)
- Looney Tunes™ Land (Six Flags Magic Mountain)
- Phantom Theater (Kings Island)
- A major summer entertainment lineup (Kings Dominion)
And the calendar doesn’t slow down after summer. Six Flags says its 2026 Halloween lineup is coming soon, featuring new horror franchise experiences and new entertainment, followed by holiday events across parks — including the return of a newly reimagined Holiday in the Park at Six Flags Great Adventure and Six Flags Over Georgia.
The deadline to know
If you’re considering a pass, the timing matters: guests must purchase by Sept. 7, 2026 to receive launch pricing and promotional offers. For park-specific details and restrictions, Six Flags directs guests to visit sixflags.com.
For fans, Kelce summed up the pitch: more time at the parks now means more memories later — more rides, more laughs, and more reasons to bring your crew along for the season.
Source: Six Flags
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Community
ABCs for School Zone Safety: Tips for Drivers, Pedestrians and Bicyclists
School Zone Safety: A new school year means there’s more traffic around school campuses. Between dropoffs and pickups, children riding bicycles, walking to school and all the shuttling between sports practices and other extracurricular activities, this season is a reminder to make every trip to and from school a safe one.

ABCs for School Zone Safety: Tips for Drivers, Pedestrians and Bicyclists
(Feature Impact) A new school year means there’s more traffic around school campuses. Between dropoffs and pickups, children riding bicycles, walking to school and all the shuttling between sports practices and other extracurricular activities, this season is a reminder to make every trip to and from school a safe one.
To make sure no parent worries about their child getting to school safely, the California Office of Traffic Safety (OTS) and Caltrans are encouraging drivers, pedestrians and bicyclists to remember their “ABCs” on every trip: stay Alert for Bicyclists and watch for and yield to Children crossing the street.
With students in school and traffic patterns changing, consider these tips so students arrive to and from class safely:
Drivers
Because children outside of vehicles do not have the same protections as drivers and passengers, drivers have an outsized role to protect people walking, biking and rolling.
- Take your time and be patient.
- Always follow the speed limit.
- Use extra caution at crosswalks and intersections, especially if you notice children nearby.
- Don’t drive distracted – even a quick glance at your phone can have tragic consequences.
- Never drive while impaired.
- Adjust your driving to the conditions and use extra caution in rain, fog and darkness.
- If you see a bicyclist ahead, wait until it’s safe to pass and give them at least 3 feet of space when you do.
Pedestrians
Pedestrians have an important role in their own safety, particularly in school zones and crosswalks where children and other people may be present.
- Use sidewalks when available. If there are no sidewalks, walk facing traffic so you can see drivers and they can see you.
- Avoid crossing outside of crosswalks. If there is a signalized crosswalk or marked crosswalk, use it.
- Before crossing the street, look both ways. If there are any stopped or turning cars, try to make eye contact with the drivers before crossing so you know they see you.
- If you’re walking after dark or when visibility is poor, make yourself visible by wearing something bright or reflective and shining a light.
- Stay alert – don’t wear headphones or use your phone while crossing the street or walking across a busy road.
Bicyclists
Bicyclists can help protect themselves by staying alert and visible, especially in areas where traffic, pedestrians and young students may be present.
- When possible, plan your route along bike paths or roads with dedicated bike lanes away from vehicle traffic.
- Equip your bicycle with lights and reflectors to be more visible to drivers and pedestrians.
- Wear a properly fitted helmet and bright clothing.
- Learn cyclist hand signals to communicate when you’re turning, slowing or stopping.
- Stay aware of drivers and always yield to pedestrians.
To learn more and join the movement, visit GoSafelyCA.org.
E-Bike Safety Tips
With more young people using e-bikes than ever before, it’s important that riders and their parents or guardians understand the risks involved and make smart, safe choices.
Since e-bikes can travel at faster speeds than traditional bicycles, they pose greater risk for serious injury or death in the event of a crash. Class 1 and 2 e-bikes can both travel at up to 20 mph unassisted, while Class 3 e-bikes can go as fast as 28 mph unassisted.
E-bike rules vary based on the top unassisted speed, but parents and guardians should follow these tips for e-bikes:
- Many local ordinances and state laws restrict e-bike use for minors or require special licensing.
- Helmets are required for riders under age 18 for Class 1-2 e-bikes and all riders on Class 3 e-bikes, regardless of age.
- You must be 16 years or older to ride a Class 3 e-bike.
- Never ride e-bikes that don’t have pedals as they could be considered e-motos and not legally permitted on roads.
- Ride in bike lanes or on legal paths, avoiding roads with traffic when possible.
- Be as predictable as possible and use caution when making turns, crossing streets or riding in conditions with poor visibility.
E-bike rules may vary by state and regionally. Contact local law enforcement regarding local laws.
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News
Black Los Angeles Is Shrinking—and Spreading Across the West
Black Los Angeles has changed dramatically over the past several decades. Explore why its population declined, where families moved, and which neighborhoods continue to anchor the region’s Black community.
Last Updated on August 21, 2026 by Daily News Staff
Black Los Angeles?
For much of the 20th century, South Los Angeles was the center of one of the most influential Black communities in the western United States. Neighborhoods such as Watts, West Adams, Crenshaw, Baldwin Hills and Leimert Park produced political leaders, musicians, entrepreneurs and cultural movements whose influence reached far beyond Southern California.
That community has not disappeared, but it has become smaller and considerably more dispersed.
Census figures show that Los Angeles has experienced a sustained decline in its Black population, particularly within the city and the older communities of South Los Angeles.
A decades-long population decline
In 1990, approximately 454,000 Los Angeles residents identified as non-Hispanic Black alone, representing about 13% of the city’s population. By the 2020 Census, that number had fallen to approximately 323,000—or about 8.3% of the population.
The same pattern is visible across Los Angeles County.
The county’s non-Hispanic Black population declined from approximately 935,000 in 1990 to about 761,000 in 2020. Between 2010 and 2020 alone, it fell by nearly 55,000 people, even as the county’s total population increased.
These numbers do not include everyone with partial Black ancestry or those identifying as multiracial. Nevertheless, the figures reveal a clear geographic and demographic shift.
Black Los Angeles has not simply vanished. It has spread outward.
Why have Black families left Los Angeles?
Housing costs are one of the most important factors.
As rents and home prices rose, many working- and middle-class families found it increasingly difficult to remain in neighborhoods where their families had lived for generations. Redevelopment and gentrification placed additional pressure on renters and homeowners, particularly in areas near downtown Los Angeles and new transit investments.
Older homeowners could sometimes benefit from rising property values, but their children often could not afford to purchase homes nearby. Selling a Los Angeles property also gave some families enough equity to buy larger or newer homes elsewhere.
Researchers at UC Berkeley’s Terner Center found that Black households were disproportionately represented among lower-income residents leaving the Los Angeles region.
Employment changes also contributed. Los Angeles lost many of the manufacturing, aerospace and industrial jobs that had helped support Black working-class families during the postwar period. Meanwhile, metropolitan areas in other states offered lower housing costs and growing professional communities.
Where did people go?
A significant portion of the movement remained within Southern California.
Lancaster and Palmdale in the Antelope Valley attracted families from South Los Angeles, Compton and Inglewood. Others moved east into Riverside and San Bernardino counties.
Between 1990 and 2021, Riverside County’s Black population grew from approximately 64,000 to more than 156,000. San Bernardino County’s Black population increased from approximately 115,000 to 174,000 during the same period.
The Urban Institute concluded that many Black residents leaving Los Angeles County likely settled in these neighboring Inland Empire counties.
Other families left California entirely. Las Vegas and Phoenix became important destinations for people seeking comparatively affordable housing while remaining relatively close to Southern California.
Farther away, Atlanta, Dallas–Fort Worth, Houston and Charlotte have attracted Black professionals and families as part of what researchers call the “New Great Migration”—a movement of Black Americans toward metropolitan areas in the South.
Where are the remaining Black population centers?
The strongest concentration within the city continues to run through the Crenshaw district and surrounding neighborhoods.
Leimert Park remains the symbolic and cultural heart of Black Los Angeles. Baldwin Hills, Baldwin Vista, Hyde Park, West Adams and Crenshaw also retain important Black institutions, churches, businesses and homeowners.
Immediately outside the city, View Park–Windsor Hills and Ladera Heights remain two of the county’s most prominent Black middle- and upper-middle-class communities. Recent American Community Survey estimates indicate that approximately 55% of Ladera Heights residents identify as Black.
Inglewood remains another major center of Black cultural and commercial life, despite its transition into a predominantly Latino city. Central and northern Inglewood, particularly areas near Morningside Park, View Park and Hyde Park, retain substantial Black populations.
Farther south, Black communities remain in Westmont, West Athens, Carson, Gardena, North Long Beach and portions of Compton. Most of these places are no longer majority-Black, but they continue to contain significant populations and long-established community institutions.
Lancaster and Palmdale now represent one of the county’s largest suburban concentrations of Black families. Unlike the compact neighborhoods of historic South Los Angeles, however, the Antelope Valley population is distributed across a much larger area.
Altadena was another important center of Black homeownership before the January 2025 Eaton Fire. The community’s Black population had already declined from its 1980 peak, but west Altadena still contained generations of Black homeowners. The fire destroyed or seriously damaged many of those homes, leaving the community’s future uncertain.
A community transformed, not erased
Today’s Black Los Angeles is more fragmented and suburban than the community that existed during the second half of the 20th century.
Leimert Park, Crenshaw and Baldwin Hills remain culturally significant, but they are now part of a much wider network extending from Inglewood and Carson to Lancaster, Palmdale and the Inland Empire.
This transformation presents a challenge for maintaining political representation, neighborhood institutions and cultural connections. A population that once lived within a relatively concentrated area is now spread across multiple cities, counties and states.
The story, therefore, is not simply that Black Los Angeles declined.
It is that rising housing costs, economic changes and suburban migration redrew the map of Black life in Southern California.
Sources: U.S. Census data compiled by Los Angeles Almanac, Urban Institute, UC Berkeley Terner Center and Brookings Institution.
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