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InnoVision Marketing Group Unveils “G.O.A.T.” Commercial for Huey Magoo’s Chicken Tenders

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SAN DIEGO, Nov. 7, 2023 /PRNewswire/ — Leading global marketing agency, InnoVision Marketing Group, is proud to announce the launch of its latest creative ad campaign for Huey Magoo’s Chicken Tenders, the G.O.A.T. The campaign features a mouthwatering commercial that celebrates the “Greatest of All Tenders” (G.O.A.T.). To watch the G.O.A.T. commercial click here.

The campaign features a mouthwatering commercial that celebrates the “Greatest of All Tenders” (G.O.A.T.).


InnoVision unveils the G.O.A.T. commercial.

The strategy behind this campaign was to demonstrate that Huey Magoo’s chicken tenders are not only the greatest by accentuating The Filet Mignon of Chicken® strategy and the best 3% of the chicken, which is all that Huey Magoo’s serves, but also that the brand offers something for everyone by capturing a family of four generations. This commercial is a testament to InnoVision Marketing Group’s innovative approach to advertising. The agency leveraged the art of storytelling, focusing on the creation of a captivating and engaging narrative to resonate with both chicken-loving guests and newcomers, displaying the experience and quality of Huey Magoo’s. The G.O.A.T. commercial strategically weaves together visual appeal, creative strategy and emotional engagement, providing viewers with a sensory experience.

As the commercial unfolds, it takes the audience on an exciting journey through the world of Huey Magoo’s Chicken Tenders, showcasing their dedication to quality and the relentless pursuit of excellence. The campaign spotlights the tenders’ impeccable tenderness, perfection in crispiness and an irresistible flavor profile, all aligned with the strategy to promote Huey Magoo’s as the highest quality chicken option in the fast-casual category in the nation by positioning them as The Filet Mignon Of Chicken®. Because Huey Magoo’s only offers the best cut of chicken, which is the tenderloin, this position also embodies the brand’s commitment to delivering the best possible tender experience.

“We’re absolutely thrilled to introduce the G.O.A.T. commercial, which is a testament to what truly sets Huey Magoo’s Chicken Tenders apart as the benchmark in quality and flavor. Our collaboration with InnoVision once again has brought forth an outstanding campaign that captures the very essence of our brand,” says Andy Howard, CEO of Huey Magoo’s. “This new commercial doesn’t just highlight our unwavering commitment to delivering the finest, most delicious tenders, but it also shines a spotlight on the passion and dedication that go into crafting each and every one of our meals. We can’t wait to share this new commercial with all our guests and once again showcase our brand as the ultimate destination for those in search of the ‘Greatest of All Tenders.’”

This campaign follows in the footsteps of InnoVision’s previous successful collaborations with Huey Magoo’s, including the widely acclaimed initial The Filet Mignon of Chicken® campaign and the second ad campaign, “Smart Kid.” As the third in the series, “The Filet Mignon of Chicken®” tagline has become widely recognized and used as an iconic phrase by all generations, lending to its universal charm.

This new concept debuted with digital commercials, social media posts and giveaways with special edition merch and email marketing campaigns making noise around the new position. InnoVision wanted to showcase that people of all ages love The Filet Mignon of Chicken®, regardless of what generation they belong to, from generation Alpha all the way to Boomers. The commercial was produced by Pretzel Logic Productions, a sister company of InnoVision Marketing Group. It was written by Giselle Campos, Sr. Vice President/Sr. Creative Director, and directed by Ric Militi as the agency’s CEO.

“Our strategy was to craft a narrative that transcends traditional advertising, focusing on the emotional connection guests have with Huey Magoo’s. We’ve successfully showcased Huey Magoo’s Chicken Tenders as ‘The Filet Mignon of Chicken®,’ and they are indeed the ‘Greatest of All Tenders,’” says Giselle Campos of InnoVision Marketing Group. “This latest commercial represents our commitment to pushing the boundaries of creativity, and we’re thrilled to showcase how exceptional Huey Magoo’s really is through storytelling.”

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InnoVision Marketing Group became the agency of record in 2017 for Huey Magoo’s when the brand had three locations in Orlando, and the brand just celebrated their 50th grand opening, with another 225 franchises sold. The agency’s ability to craft engaging and impactful narratives for the brand has solidified Huey Magoo’s position as a standout player in the fast-casual dining sector.

For more information about Huey Magoo’s, please visit HueyMagoos.com. For more information about InnoVision Marketing Group, please visit TeamInnoVision.com. For media inquiries, please contact Bianca Kasawdish at Bianca@TeamInnoVision.com.

About InnoVision Marketing Group  

What began as an idea of a way to better service clients has turned into a brand that stands out among the rest. InnoVision Marketing Group is a full-service, nationally recognized agency, with clients across the country and globally. Inspired by the intensity and style of New York agencies, we’ve taken innovation to the next level by integrating proprietary digital technologies into our services. 

From branding to creative design, media buying, digital advertising, web development and SEO, video production, social advertising and management, PR and digital content, and a talent agency that will serve the entire industry scheduled to launch in Q4 of 2023. All work created by the InnoVision team is produced in-house, delivering unparalleled quality and value to our clients to make a lasting impact. Our goal is to ensure that our clients’ businesses thrive in every aspect of their branding and marketing. With our unique culture at the heart of everything we do, we believe the happier our team is, the better the work we produce – something we remember every day. To learn more about InnoVision, please visit TeamInnoVision.com

SOURCE InnoVision Marketing Group

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Food and Beverage

Bring the Taste of Takeout Home

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takeout

(Family Features) Some nights, especially when schedules are jam packed, the allure of grabbing takeout or swinging through a drive-thru between activities may sound more appealing than spending time in the kitchen. You can skip the to-go boxes, however, with these tasty Asian-inspired dishes that come together almost as fast as delivery while allowing you to get creative at mealtime.

Packed with fresh shrimp and crispy veggies, this Crab and Shrimp Sushi Burrito fuses some favorite takeout dishes together to satisfy cravings in half an hour. Using Success Boil-in-Bag Jasmine Rice, which cooks up soft and fluffy, provides a flavorful and aromatic base. This combination of seafood, homemade sauces and flavorful veggies makes for an unforgettable taste experience comparable to your favorite quick-serve restaurant.

Or let your kitchen appliances help create a satisfying, soothing take on a Thai classic. A quick and easy bowl of deliciousness that’s sure to comfort the whole family, this Thai Red Curry Chicken and Rice Soup features chicken, lime juice, Thai red curry and coconut milk mixed with basmati rice.

Ready in just 10 minutes, Success Boil-in-Bag Basmati Rice is quick, easy and mess-free, and it’s guaranteed to always cook right – just place the bag in chicken broth to experience the long-grain rice’s subtle, nutty flavor and unique texture. Plus, Success Rice is free from artificial additives and unprocessed ingredients, so you can feel good about serving it with a variety of dishes.

Find more recipe inspiration to tackle takeout cravings and more at SuccessRice.com.

Crab and Shrimp Sushi Burrito

Prep time: 20 minutes
Cook time: 10 minutes
Servings: 4

  • 1 bag Success Jasmine Rice
  • 1/2  cup unseasoned rice vinegar
  • 2tablespoons granulated sugar
  • 2 teaspoons kosher salt
  • 2 tablespoons mayonnaise
  • 2 tablespoons Sriracha sauce
  • 1/4 teaspoon sesame oil
  • 1tablespoon black sesame seeds
  • 4 sushi nori sheets
  • 1/2 carrot, ribboned, divided
  • 1/2 cucumber, ribboned, divided
  • 6 crab sticks, shredded, divided
  • 6 large shrimp, cooked, deveined, tails removed and butterflied, divided
  1. Rinse rice bag under cold water to remove starch. Prepare rice according to package directions.
  2. In small saucepan over medium-low heat, heat rice vinegar, sugar and salt until sugar and salt have dissolved, about 1 minute. Set aside.
  3. In small bowl, mix mayonnaise, Sriracha sauce and sesame oil. Set aside.
  4. Transfer cooked rice onto large baking sheet. Drizzle half the vinegar mixture over rice, turning until all rice is fully coated. Taste and add more vinegar mixture, if desired. Spread rice into thin layer and cool to room temperature. Sprinkle sesame seeds on top.
  5. Lay down one sushi nori sheet. Spread layer of rice on it. Place half the carrots and cucumbers on rice. Place crab and shrimp on top.
  6. Place another sushi nori sheet just under first one and roll. Repeat with remaining sushi nori sheets, rice, carrots, cucumbers, crab and shrimp. Wrap both burritos in plastic wrap. Let rest 10 minutes.
  7. Slice burritos in half and serve with spicy mayo.

Thai Red Curry Chicken and Rice Soup

Prep time: 10 minutes
Cook time: 20 minutes
Servings: 6

  • 6 cups chicken broth
  • 2 bags Success Basmati Rice
  • 1 can (14 ounces) coconut milk
  • 2 tablespoons Thai red curry paste
  • 1 tablespoon soy sauce
  • 1 teaspoon brown sugar
  • 1 pound chicken breast tenders
  • 2 tablespoons lime juice
  • 4 green onions, thinly sliced
  1. In pressure cooker on saute setting over high heat, bring broth and rice bags to boil. Boil, uncovered, 10 minutes. Remove bags with fork and set aside.
  2. Add coconut milk, curry paste, soy sauce and brown sugar to pressure cooker. Turn off saute setting. Add chicken. Cover and lock to seal. Set to pressure cook setting over high heat about 10 minutes, or until chicken is tender. Carefully, manually or naturally, release pressure according to manufacturer’s instructions before removing lid.
  3. Set pressure cooker to saute setting over medium heat. Remove chicken and shred with two forks; add to soup along with lime juice and green onions. Remove rice from bags and stir into soup. Simmer until rice is heated through.


SOURCE:
Success Rice

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

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Food and Beverage

AMERICA’S #1 CHOCOLATE CHIP COOKIE BRAND UNVEILS ITS “BIGGEST” COOKIE INNOVATION EVER: CHIPS AHOY! BIG CHEWY COOKIE

Chips Ahoy! is launching a new product line called Big Chewy Cookies, which are over three times the size of their regular chewy cookies. Designed for on-the-go snacking, these cookies come in three flavors: classic Chewy, Chocolatey Brownie, and Chocolatey Caramel. The cookies will be available nationwide in October for $2.29 per pack.

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Over 3x the size of Chips Ahoy! Regular Chewy – Chips Ahoy! Big Chewy is a New Offering Created for On-the-Go Snacking

EAST HANOVER, N.J. /PRNewswire/ — The cookie experts at Chips Ahoy! are at it again – this time showing up bigger than ever before. Introducing the Chips Ahoy! Big Chewy Cookie – an entirely new product line from America’s #1 chocolate chip cookie brand. As the brand that is “Here for Happy,” this innovation from Chips Ahoy! brings cookie lovers an offering that is over three times the size of Chips Ahoy! Regular Chewy in an individually wrapped pack, making it the ideal go-to snack for splitting with a friend. 


These new Chips Ahoy! Big Chewy Cookies will up the ante in snack aisles and convenience stores across the country. Designed with Gen-Z Chips Ahoy! lovers in mind – this oversized treat is perfect for on-the-go snacking during their busy lives or to split with a friend.

Boasting chocolatey chips over four times larger than the iconic Chips Ahoy! Chewy cookie for a bigger, more chocolatey bite, the cookie itself clocks in with a diameter over three times the size, and will be available in three delicious flavors:

  • Chips Ahoy! Big Chewy Cookie: Delivering classic Chips Ahoy! Chewy flavor now bigger and with the just the right amount of chocolatey chips to compliment the larger cookie and its soft-baked texture.
  • Chips Ahoy! Big Chewy Cookie, Chocolatey Brownie: A decadent brownie-flavored base takes indulgence up a notch and delivers an extra chocolatey bite for even the biggest sweet-tooth.
  • Chips Ahoy! Big Chewy Cookie, Chocolatey Caramel: Delicious caramel-flavored chips blend with the iconic sweetness of the Chips Ahoy! chocolatey chips to create a delicious mash-up of caramel and chocolatey flavors to deliver a big, indulgent bite.

“From our original cookies to our newest innovations, Chips Ahoy! fans have long enjoyed our iconic brand and mouthwatering flavors,” said Jen Levin, Senior Brand Manager for Chips Ahoy! US. “For over 60 years, Chips Ahoy! cookies have been the go-to cookie for chocolate chip cookie lovers of all ages. Now, with the launch of Chips Ahoy! Big Chewy Cookies, we’re excited to be their on-the-go cookie choice as well, offering indulgence and happiness in each big, delicious bite. And perhaps the best part of all? Their bigger size means you have enough Chips Ahoy! deliciousness to share with a friend!”

Chips Ahoy! Big Chewy Cookies

Chips Ahoy! Big Chewy Cookie will begin rolling out to retailers nationwide starting in October. Each 2.5 oz pack will be available for an SRP $2.29 at convenience stores. For more information on Chips Ahoy! Big Chewy Cookie, follow @chipsahoy on Instagram and @theofficialchipsahoy on TikTok to follow the latest Big Chewy Cookie news.

About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately $36 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate’s Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index.

CONTACT: Anna Marie Heaton, annamarie.heaton@mslgroup.com

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SOURCE Chips Ahoy!

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

https://stmdailynews.com/food-and-drink/

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Beverages

Death Wish Coffee Co. Celebrates National Coffee Day With The Launch of its First-Ever Light Roast

Death Wish Coffee Co. introduces its first Light Roast blend, offering a balanced flavor profile with sweet fruit notes, bright acidity, and robust depth, catering to evolving consumer tastes.

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The Premium USDA Organic and Fair Trade Certified Blend Delivers a Bright, Smooth, and Bold Taste Unlike Any Other

SARATOGA SPRINGS, N.Y. /PRNewswire/ — Death Wish Coffee Co., the number one Organic and number one Fair Trade coffee brand in the United States*, has brightened up its portfolio with the launch of its first-ever Light Roast blend – a perfect balance of sweet, bright, and bold.

Death Wish Coffee Co.’s Light Roast Blend

The three-bean blend was intentionally crafted to highlight the sweet fruit notes of Colombian coffee, the bright acidity of Peruvian coffee, and the depth and body that premium Robusta has to offer. Slow-roasted to perfection, this complex brew will suit coffee enthusiasts who are seeking a lighter roast to invigorate their senses and keep them going all day long without compromising on quality or flavor. The Fair Trade Certified, USDA Organic, and Kosher roast can be enjoyed hot or iced and sipped during any time of day for a sustainably sourced pick-me-up that consumers can feel good about.

This addition is an expansion of Death Wish Coffee Co.’s core lineup of premium Medium, Dark, and Espresso roasts, which comes in response to the shifting flavor preferences of younger consumers.

“This exciting addition completes our core portfolio of Medium, Dark, Espresso, and now Light roasts —providing a range of high-quality, Fair Trade Certified, and USDA Organic roast shades for the discerning coffee consumer,” said Tom Ennis, President and CEO of Death Wish Coffee Co. “We are excited to offer a light, bright, and bold coffee for the new generation of coffee consumers that don’t want their parents’ coffee brand.”

Light Roast is available in 16 oz. ground bags, with whole bean and single-serve pods to follow. Light Roast can be purchased on www.deathwishcoffee.com and Amazon, with plans to hit Target shelves in early 2025.

Outside of its core line, Death Wish Coffee Co. also sells flavored options that are Fair Trade Certified and made with no artificial flavors. Each product follows rigorous standards that protect the environment and livelihoods of coffee farmers. For more information about Death Wish Coffee Co., please visit www.deathwishcoffee.com, and follow the brand on Instagram @deathwishcoffee.

About Death Wish Coffee Co.
Good things start small. Mike Brown brought his bold idea to life in 2012—seeking a stronger coffee for his local community. He searched far and wide for the world’s best beans, perfected a unique roasting technique, and Death Wish Coffee Company was born. What started as a few employees packing orders in the basement of a quaint coffee shop is now the #1 Fair Trade and #1 Organic Coffee Brand* in the United States and can be found in more than 25,000 stores nationwide, on Amazon and deathwishcoffee.com. Death Wish Coffee Company blends, including its Dark Roast, Medium Roast, Espresso Roast, Valhalla Java, and now Light Roast, are always Fair Trade + USDA Certified Organic. For more information, visit www.deathwishcoffee.com.

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*Source: SPINS, TOTAL US MULO, Shelf Stable Coffee and Grounds, Dollar Sales, L52W, W/E 5/19/24

SOURCE Death Wish Coffee Co.

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

https://stmdailynews.com/food-and-drink/

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