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InnoVision Marketing Group Unveils “G.O.A.T.” Commercial for Huey Magoo’s Chicken Tenders

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SAN DIEGO, Nov. 7, 2023 /PRNewswire/ — Leading global marketing agency, InnoVision Marketing Group, is proud to announce the launch of its latest creative ad campaign for Huey Magoo’s Chicken Tenders, the G.O.A.T. The campaign features a mouthwatering commercial that celebrates the “Greatest of All Tenders” (G.O.A.T.). To watch the G.O.A.T. commercial click here.

The campaign features a mouthwatering commercial that celebrates the “Greatest of All Tenders” (G.O.A.T.).


InnoVision unveils the G.O.A.T. commercial.

The strategy behind this campaign was to demonstrate that Huey Magoo’s chicken tenders are not only the greatest by accentuating The Filet Mignon of Chicken® strategy and the best 3% of the chicken, which is all that Huey Magoo’s serves, but also that the brand offers something for everyone by capturing a family of four generations. This commercial is a testament to InnoVision Marketing Group’s innovative approach to advertising. The agency leveraged the art of storytelling, focusing on the creation of a captivating and engaging narrative to resonate with both chicken-loving guests and newcomers, displaying the experience and quality of Huey Magoo’s. The G.O.A.T. commercial strategically weaves together visual appeal, creative strategy and emotional engagement, providing viewers with a sensory experience.

As the commercial unfolds, it takes the audience on an exciting journey through the world of Huey Magoo’s Chicken Tenders, showcasing their dedication to quality and the relentless pursuit of excellence. The campaign spotlights the tenders’ impeccable tenderness, perfection in crispiness and an irresistible flavor profile, all aligned with the strategy to promote Huey Magoo’s as the highest quality chicken option in the fast-casual category in the nation by positioning them as The Filet Mignon Of Chicken®. Because Huey Magoo’s only offers the best cut of chicken, which is the tenderloin, this position also embodies the brand’s commitment to delivering the best possible tender experience.

“We’re absolutely thrilled to introduce the G.O.A.T. commercial, which is a testament to what truly sets Huey Magoo’s Chicken Tenders apart as the benchmark in quality and flavor. Our collaboration with InnoVision once again has brought forth an outstanding campaign that captures the very essence of our brand,” says Andy Howard, CEO of Huey Magoo’s. “This new commercial doesn’t just highlight our unwavering commitment to delivering the finest, most delicious tenders, but it also shines a spotlight on the passion and dedication that go into crafting each and every one of our meals. We can’t wait to share this new commercial with all our guests and once again showcase our brand as the ultimate destination for those in search of the ‘Greatest of All Tenders.'”

This campaign follows in the footsteps of InnoVision’s previous successful collaborations with Huey Magoo’s, including the widely acclaimed initial The Filet Mignon of Chicken® campaign and the second ad campaign, “Smart Kid.” As the third in the series, “The Filet Mignon of Chicken®” tagline has become widely recognized and used as an iconic phrase by all generations, lending to its universal charm.

This new concept debuted with digital commercials, social media posts and giveaways with special edition merch and email marketing campaigns making noise around the new position. InnoVision wanted to showcase that people of all ages love The Filet Mignon of Chicken®, regardless of what generation they belong to, from generation Alpha all the way to Boomers. The commercial was produced by Pretzel Logic Productions, a sister company of InnoVision Marketing Group. It was written by Giselle Campos, Sr. Vice President/Sr. Creative Director, and directed by Ric Militi as the agency’s CEO.

“Our strategy was to craft a narrative that transcends traditional advertising, focusing on the emotional connection guests have with Huey Magoo’s. We’ve successfully showcased Huey Magoo’s Chicken Tenders as ‘The Filet Mignon of Chicken®,’ and they are indeed the ‘Greatest of All Tenders,'” says Giselle Campos of InnoVision Marketing Group. “This latest commercial represents our commitment to pushing the boundaries of creativity, and we’re thrilled to showcase how exceptional Huey Magoo’s really is through storytelling.”

InnoVision Marketing Group became the agency of record in 2017 for Huey Magoo’s when the brand had three locations in Orlando, and the brand just celebrated their 50th grand opening, with another 225 franchises sold. The agency’s ability to craft engaging and impactful narratives for the brand has solidified Huey Magoo’s position as a standout player in the fast-casual dining sector.

For more information about Huey Magoo’s, please visit HueyMagoos.com. For more information about InnoVision Marketing Group, please visit TeamInnoVision.com. For media inquiries, please contact Bianca Kasawdish at Bianca@TeamInnoVision.com.

About InnoVision Marketing Group  

What began as an idea of a way to better service clients has turned into a brand that stands out among the rest. InnoVision Marketing Group is a full-service, nationally recognized agency, with clients across the country and globally. Inspired by the intensity and style of New York agencies, we’ve taken innovation to the next level by integrating proprietary digital technologies into our services. 

From branding to creative design, media buying, digital advertising, web development and SEO, video production, social advertising and management, PR and digital content, and a talent agency that will serve the entire industry scheduled to launch in Q4 of 2023. All work created by the InnoVision team is produced in-house, delivering unparalleled quality and value to our clients to make a lasting impact. Our goal is to ensure that our clients’ businesses thrive in every aspect of their branding and marketing. With our unique culture at the heart of everything we do, we believe the happier our team is, the better the work we produce – something we remember every day. To learn more about InnoVision, please visit TeamInnoVision.com

SOURCE InnoVision Marketing Group

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Instacart and Uber Join Forces: Seamless Ordering from Restaurants to Groceries

Instacart and Uber partner to offer customers a seamless experience, ordering from restaurants and groceries in one app. Convenience redefined!

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In a strategic partnership that aims to bring more convenience to customers, Instacart and Uber Technologies have announced a collaboration that will allow Instacart customers to order from hundreds of thousands of restaurants through the Instacart app, powered by Uber Eats.

The partnership will introduce a new “Restaurants” tab in the Instacart app, providing a user-friendly interface for customers to browse menus, place orders, and track deliveries in real-time. This addition will complement Instacart’s existing service of ordering groceries from various retail banners across the United States. Instacart+ members will enjoy even more value, with $0 delivery for orders over $35.

The CEO of Uber, Dara Khosrowshahi, expressed excitement about the partnership, stating that the collaboration would bring the magic of Uber Eats to more consumers, drive more business for restaurants, and create more earning opportunities for couriers. Fidji Simo, the CEO and Chair of Instacart, highlighted the convenience that this partnership would provide, allowing customers to fulfill all their food needs from a single app.

"Image of Instacart and Uber logos, representing their partnership and convenience."

For Uber, the partnership provides an additional channel to generate more orders for Uber Eats restaurant partners. It also allows the company to expand its restaurant selection to millions of Instacart users across the United States, including suburban markets.

This collaboration is part of both companies’ efforts to support brick-and-mortar businesses. By providing technologies and solutions that help restaurants and retailers grow, Uber and Instacart aim to increase opportunities for these businesses to reach new customers and drive more sales through an enhanced Instacart experience.

Uber’s mission of creating opportunity through movement aligns with Instacart’s goal of transforming how people shop by partnering with grocers and retailers. Instacart’s partnership with over 1,500 national, regional, and local retail banners, as well as its network of shoppers, allows millions of people to conveniently shop for groceries from their favorite retailers.

The partnership between Instacart and Uber Eats opens up new possibilities for both businesses and customers, providing a seamless experience for ordering groceries and restaurant meals in a single app. With this collaboration, Instacart and Uber continue to revolutionize the way people access food and other goods, making it easier and more convenient for everyone.

https://www.instacart.com

https://stmdailynews.com/category/food-and-beverage

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Food and Beverage

Nomad Foods to Report First Quarter 2024 Financial Results on Thursday, May 9, 2024

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WOKING, England /PRNewswire/ — Nomad Foods Limited (NYSE: NOMD), today announced it will report results for the first quarter ended March 31, 2024 before New York Stock Exchange market open on Thursday, May 9, 2024. A conference call with members of the executive management team will be held to discuss the results with additional comments and details.

The conference call is scheduled to begin at 8:30 AM Eastern Daylight Time on Thursday, May 9, 2024. To participate on the live call listeners in North America may dial +1-877-451-6152 and international listeners may dial +1-201-389-0879. Additionally, there will be a presentation to accompany the conference call and the call is being webcast. Both can be accessed at the Nomad Foods website at www.nomadfoods.com under Investor Relations. A replay of the conference call will be available on the Company website for two weeks following the event and can be accessed by listeners in North America by dialing +1-844-512-2921 and by international listeners by dialing +1-412-317-6671; the replay pin number is 13745160.

Enquiries
Investor Relations Contact
Amit Sharma, Head of Investor Relations
amit.sharma@nomadfoods.com 

About Nomad Foods
Nomad Foods (NYSE: NOMD) is Europe’s leading frozen food company. The Company’s portfolio of iconic brands, which includes Birds EyeFindusigloLedo and Frikom, have been a part of consumers’ meals for generations, standing for great tasting food that is convenient, high quality and nutritious. Nomad Foods is headquartered in the United Kingdom. Additional information may be found at www.nomadfoods.com.

SOURCE Nomad Foods Limited

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Food and Beverage

Germany Leads the Way in Vegan Fast Food Boom: Health, Sustainability, and Animal Welfare Drive Market Growth

Germany’s vegan fast food market surges as health, sustainability, and animal welfare concerns drive demand. A delicious and ethical option.

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In recent years, the vegan fast food market has seen a significant surge in demand, driven by growing concerns for health, sustainability, and animal welfare. One country leading this growth is Germany, where the market is expected to experience a 4.7% compound annual growth rate (CAGR), signaling a strong European market.

One of the primary reasons for the rise in popularity of vegan fast food is the increasing focus on health. Many people are becoming more aware of the negative impact of meat-based diets on human health and are looking for healthier alternatives. Vegan fast food offers a range of options that are free from animal products and made from whole foods such as vegetables, fruits, and legumes, which are high in essential nutrients and fiber and low in unhealthy saturated fats.

Environmental concerns are also driving the demand for vegan fast food. The meat industry is known to have a significant impact on the environment, with animal agriculture being a leading contributor to greenhouse gas emissions, water pollution, and deforestation. By opting for vegan fast food, consumers can reduce their carbon footprint and contribute to a more sustainable future.

Ethical considerations are another major factor behind the growth of the vegan fast food market. Many people are concerned about animal welfare and are looking for ways to reduce their impact on animals. By choosing vegan options, consumers can avoid contributing to the exploitation and suffering of animals often associated with the meat industry.

The increasing demand for vegan fast food has led to an expansion of the market, with many fast-food chains and restaurants now offering vegan options. This has made it easier for people to access vegan food, and as a result, more people are trying it out. Social media has also played a significant role in promoting veganism and vegan fast food, with many influencers and celebrities endorsing it on their platforms.

As the market continues to grow, multinational fast-food chains are also playing a crucial role in shaping consumer preferences for vegan fast food. Companies like Taco Bell, Chipotle, Jamba Juice, and Starbucks have introduced vegetarian burgers, sausages, and milk, contributing to the expansion of the plant-based fast-food sector.

In response to the increasing demand for plant-based food options, Burger King Germany introduced a new range of affordable plant-based meals in 2024. This move not only caters to changing consumer preferences but also reflects the fast-food industry’s efforts to provide sustainable and environmentally friendly food choices. These menu items are particularly appealing to health-conscious customers seeking healthier options.

Overall, the future looks bright for the vegan fast food market, with a projected CAGR of 4.1% and a market value of US$ 28,198.30 million by 2034. With a growing focus on health, sustainability, and animal welfare, more people are likely to embrace vegan fast food as a delicious and ethical option in the years to come.

This article was obtained from a press release distributed via PR Newswire about a report release and from a blog post on Future Market Insight.. Click the link below to read it.

https://www.fmiblog.com/2024/02/23/vegan-fast-food-marketgrowth/

About the Author of the Report:

Nandini Roy Choudhury is a Client Partner for Food & Beverages at Future Market Insights, Inc. With over seven years of management consulting experience, she advises industry leaders and explores hidden opportunities and challenges. Her expertise lies in implementing effective processes and operating models that align with the business objectives of her clients.

“Her analytical skills are exceptional, and she frequently contributes thought leadership to discussions.”

Nandini possesses extensive functional expertise in various domains, including food ingredients, nutrition and health solutions, animal nutrition, and marine nutrients. Additionally, she has a good understanding of the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market players to develop strategies and methodologies that yield positive outcomes. One of her notable achievements is her contribution to process automation. She advocates for the integration of automation in manufacturing to bring about a comprehensive revolution in the sector.

Her primary area of specialization is corporate growth strategy, improving sales and marketing effectiveness, managing acquisitions and post-merger integration, as well as implementing cost reduction measures. Nandini completed her MBA in Finance at MIT School of Business, and she also holds a Bachelor’s Degree in Electrical Engineering from Nagpur University, India.

Nandini has authored various publications and has been quoted in journals such as Beverage Industry, Bloomberg, and Wine Industry Advisor.

Explore FMI’s Extensive Coverage in the Food and Beverages Domain:

About Future Market Insights (FMI)

Future Market Insights (FMI) is a leading market intelligence and consulting service provider, serving clients in over 150 countries. FMI is headquartered in Dubai and has delivery centers in the UK, the U.S., and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.

https://stmdailynews.com/category/food-and-beverage

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