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Food and Beverage

InnoVision Marketing Group Unveils “G.O.A.T.” Commercial for Huey Magoo’s Chicken Tenders

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SAN DIEGO, Nov. 7, 2023 /PRNewswire/ — Leading global marketing agency, InnoVision Marketing Group, is proud to announce the launch of its latest creative ad campaign for Huey Magoo’s Chicken Tenders, the G.O.A.T. The campaign features a mouthwatering commercial that celebrates the “Greatest of All Tenders” (G.O.A.T.). To watch the G.O.A.T. commercial click here.

The campaign features a mouthwatering commercial that celebrates the “Greatest of All Tenders” (G.O.A.T.).


InnoVision unveils the G.O.A.T. commercial.

The strategy behind this campaign was to demonstrate that Huey Magoo’s chicken tenders are not only the greatest by accentuating The Filet Mignon of Chicken® strategy and the best 3% of the chicken, which is all that Huey Magoo’s serves, but also that the brand offers something for everyone by capturing a family of four generations. This commercial is a testament to InnoVision Marketing Group’s innovative approach to advertising. The agency leveraged the art of storytelling, focusing on the creation of a captivating and engaging narrative to resonate with both chicken-loving guests and newcomers, displaying the experience and quality of Huey Magoo’s. The G.O.A.T. commercial strategically weaves together visual appeal, creative strategy and emotional engagement, providing viewers with a sensory experience.

As the commercial unfolds, it takes the audience on an exciting journey through the world of Huey Magoo’s Chicken Tenders, showcasing their dedication to quality and the relentless pursuit of excellence. The campaign spotlights the tenders’ impeccable tenderness, perfection in crispiness and an irresistible flavor profile, all aligned with the strategy to promote Huey Magoo’s as the highest quality chicken option in the fast-casual category in the nation by positioning them as The Filet Mignon Of Chicken®. Because Huey Magoo’s only offers the best cut of chicken, which is the tenderloin, this position also embodies the brand’s commitment to delivering the best possible tender experience.

“We’re absolutely thrilled to introduce the G.O.A.T. commercial, which is a testament to what truly sets Huey Magoo’s Chicken Tenders apart as the benchmark in quality and flavor. Our collaboration with InnoVision once again has brought forth an outstanding campaign that captures the very essence of our brand,” says Andy Howard, CEO of Huey Magoo’s. “This new commercial doesn’t just highlight our unwavering commitment to delivering the finest, most delicious tenders, but it also shines a spotlight on the passion and dedication that go into crafting each and every one of our meals. We can’t wait to share this new commercial with all our guests and once again showcase our brand as the ultimate destination for those in search of the ‘Greatest of All Tenders.'”

This campaign follows in the footsteps of InnoVision’s previous successful collaborations with Huey Magoo’s, including the widely acclaimed initial The Filet Mignon of Chicken® campaign and the second ad campaign, “Smart Kid.” As the third in the series, “The Filet Mignon of Chicken®” tagline has become widely recognized and used as an iconic phrase by all generations, lending to its universal charm.

This new concept debuted with digital commercials, social media posts and giveaways with special edition merch and email marketing campaigns making noise around the new position. InnoVision wanted to showcase that people of all ages love The Filet Mignon of Chicken®, regardless of what generation they belong to, from generation Alpha all the way to Boomers. The commercial was produced by Pretzel Logic Productions, a sister company of InnoVision Marketing Group. It was written by Giselle Campos, Sr. Vice President/Sr. Creative Director, and directed by Ric Militi as the agency’s CEO.

“Our strategy was to craft a narrative that transcends traditional advertising, focusing on the emotional connection guests have with Huey Magoo’s. We’ve successfully showcased Huey Magoo’s Chicken Tenders as ‘The Filet Mignon of Chicken®,’ and they are indeed the ‘Greatest of All Tenders,'” says Giselle Campos of InnoVision Marketing Group. “This latest commercial represents our commitment to pushing the boundaries of creativity, and we’re thrilled to showcase how exceptional Huey Magoo’s really is through storytelling.”

InnoVision Marketing Group became the agency of record in 2017 for Huey Magoo’s when the brand had three locations in Orlando, and the brand just celebrated their 50th grand opening, with another 225 franchises sold. The agency’s ability to craft engaging and impactful narratives for the brand has solidified Huey Magoo’s position as a standout player in the fast-casual dining sector.

For more information about Huey Magoo’s, please visit HueyMagoos.com. For more information about InnoVision Marketing Group, please visit TeamInnoVision.com. For media inquiries, please contact Bianca Kasawdish at [email protected].

About InnoVision Marketing Group  

What began as an idea of a way to better service clients has turned into a brand that stands out among the rest. InnoVision Marketing Group is a full-service, nationally recognized agency, with clients across the country and globally. Inspired by the intensity and style of New York agencies, we’ve taken innovation to the next level by integrating proprietary digital technologies into our services. 

From branding to creative design, media buying, digital advertising, web development and SEO, video production, social advertising and management, PR and digital content, and a talent agency that will serve the entire industry scheduled to launch in Q4 of 2023. All work created by the InnoVision team is produced in-house, delivering unparalleled quality and value to our clients to make a lasting impact. Our goal is to ensure that our clients’ businesses thrive in every aspect of their branding and marketing. With our unique culture at the heart of everything we do, we believe the happier our team is, the better the work we produce – something we remember every day. To learn more about InnoVision, please visit TeamInnoVision.com

SOURCE InnoVision Marketing Group

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Food and Beverage

Solve Winter Blues with Cozy Recipes

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(Family Features) Cozying up with a bowl of warm deliciousness is a perfect way to ward off the chill of winter, and it’s made even better when shared with those you love. Turning to favorite chilis and soups with comforting ingredients and smoky spices can transport your family from snow and sleet to warmth and paradise.

Smoky German Potato, Sausage and Bacon Chili offers a reprieve from the cold with hearty flavor and family favorites seasoned with chili powder, cumin and cayenne pepper for classic taste with a twist. The thinly sliced potatoes and bacon of READ German Potato Salad in a sweet-piquant dressing provide a delicious new take on traditional chili.

A bit on the lighter side but equally satisfying, Tuscan 3 Bean Peasant Soup calls for shallots, diced tomatoes, spinach, cannellini beans, cooked small pasta and more for a true winter warmup. Served with toasted bread cubes, it’s sure to warm loved ones up from the inside out.

Its key ingredient is Aunt Nellie’s 3 Bean Salad, featuring premium green, wax and kidney beans in a light, sweet-tangy vinegar dressing. As a ready-to-eat solution, it can be served chilled, at room temperature or as part of comforting winter recipes.

Visit READSalads.com and AuntNellies.com to find more cozy cold-weather dishes.

Smoky German Potato, Sausage and Bacon Chili

Recipe courtesy of “Dad with a Pan” on behalf of READ
Prep time: 20 minutes
Cook time: 40 minutes
Servings: 8

  • 4 strips thick bacon, cut into cubes
  • 1 pound smoked sausage, sliced into 1-inch segments
  • 1 small onion, diced
  • 4 cloves garlic, minced
  • 4 tablespoons chili powder
  • 1 tablespoon ground coriander
  • 1 tablespoon ground cumin
  • 1 teaspoon ground cayenne pepper
  • 1 teaspoon dried oregano
  • 2 Fresno peppers, diced
  • 1 can (14 1/2 ounces) diced tomatoes, drained
  • 1 can READ German Potato Salad, drained
  • 1 cup beef broth
  • salt, to taste
  • pepper, to taste
  1. n large saucepan over medium heat, cook bacon until crispy. Remove and set aside, leaving about 2 tablespoons drippings in saucepan.
  2. Add smoked sausage and cook until browned.
  3. Once sausage is cooked, add diced onion and minced garlic, cooking until onion is translucent.
  4. Drain excess fat then stir in chili powder, coriander, cumin, cayenne pepper, oregano and Fresno peppers until well mixed.
  5. Add drained diced tomatoes, German potato salad and cooked bacon to saucepan.
  6. Add beef broth and stir to combine. Season with salt and pepper, to taste.
  7. Bring mixture to simmer and let cook about 30 minutes, stirring occasionally, until flavors are melded.

Substitution: Jalapenos can be used for Fresno peppers.

Tuscan 3 Bean Peasant Soup

Recipe courtesy of Sarah Meuser on behalf of Aunt Nellie’s
Prep time: 20 minutes
Cook time: 27 minutes
Servings: 8

  • 10 ounces day-old crusty bread, such as ciabatta, cut into 1-inch cubes
  • 2 tablespoons extra-virgin olive oil, plus additional for drizzling (optional)
  • 2 medium shallots or 1 small yellow onion, peeled and chopped
  • 3 cloves garlic, peeled and chopped
  • 1 can (15 1/2 ounces) cannellini beans, drained and rinsed
  • 1 can (28 ounces) diced tomatoes
  • 3 cans (14 1/2 ounces each) low-sodium chicken broth (about 6 cups)
  • 1/2 teaspoon freshly ground black pepper
  • 1/2 cup small pasta, such as ditalini, uncooked
  • 2 cups frozen cut leaf spinach or chopped fresh spinach
  • 2 jars (15 1/2 ounces each) Aunt Nellie’s 3 Bean Salad, drained
  • 1 tablespoon lemon zest (optional)
  1. Preheat oven to 375 F. Place bread cubes in single layer on large baking pan. Bake until bread cubes are lightly browned, 8-12 minutes. Set aside.
  2. Heat large saucepan or Dutch oven over medium heat. Add 2 tablespoons oil; swirl to coat. Add shallots; cook 5 minutes, or until soft, stirring occasionally. Add garlic; cook 1 minute, or until fragrant. Add cannellini beans, tomatoes, broth and black pepper; bring to boil. Add pasta; cook 8 minutes, or according to package directions. Stir in spinach and bean salad. Simmer 5 minutes, or until heated through.
  3. Ladle soup evenly into bowls. Top with toasted bread cubes and lemon zest, if desired. Drizzle with additional olive oil, if desired.


SOURCE:
Seneca Foods



Seneca Foods

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Breaking News

Salmonella Outbreak: Cantaloupe Recall Investigation

Salmonella outbreak: Cantaloupes recalled. Ongoing investigation. Stay informed for updates on the recall.

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In recent weeks, an outbreak of Salmonella linked to cantaloupes has raised concerns across the United States and parts of Canada. The outbreak, which began in early November 2023, has resulted in numerous cases of illness reported from various states. Health authorities, including the Centers for Disease Control and Prevention (CDC) and the Food and Drug Administration (FDA), are diligently investigating this outbreak to identify the source of contamination and prevent further illnesses. This blog post aims to provide an overview of the outbreak investigation, affected products and stores, symptoms of Salmonella infection, and recommendations for consumers and businesses.

The Outbreak:
On November 22, 2023, Crown Jewels Produce, Sofia Produce, and CF Dallas initiated a recall of fresh cantaloupes and related products due to potential Salmonella contamination. As of November 24, CDC reported a total of 99 cases from 32 states, with the latest onset date being November 10, 2023. The investigation is still ongoing, as authorities are working to determine if additional products are linked to the illnesses. The FDA will provide updates on this situation as more information becomes available.

Affected Products and Stores:
The following brands of whole fresh cantaloupes have been recalled:

  • Cantaloupes labeled “Malichita” or “Rudy,” with the numbers “4050” and “Product of Mexico/produit du Mexique.”
  • These cantaloupes were sold in retail stores located in Arizona, California, Maryland, New Jersey, Tennessee, Illinois, Indiana, Kentucky, Michigan, Ohio, Oklahoma, Wisconsin, Texas, Florida, and Canada. It is important to note that this list may not include all states, as the cantaloupes could have reached consumers through further retail distribution.

Recalled cut cantaloupe and products made from the recalled whole cantaloupes include:

  • ALDI’s cantaloupe, cut cantaloupe, and pineapple spears in clamshell packaging with Best-by dates between October 27 and October 31.
  • Vinyard’s cantaloupe chunks and cubes, fruit mixes, melon medleys, and fruit cups containing cantaloupe. Most of these products have a “Vinyard” label, and some have a red label with “Fresh” sold between October 30 and November 10 in Oklahoma stores.
  • Freshness Guaranteed seasonal blend, melon trio, melon mix, fruit blend, fruit bowl, seasonal fruit tray, fruit mix, and cantaloupe chunks. RaceTrac fruit medley sold in clear square or round plastic containers at select retail stores in Indiana, Michigan, Ohio, Kentucky, North Carolina, Tennessee, Virginia, Illinois, Texas, and Louisiana.

Symptoms of Salmonella Infection:
Salmonella infection typically manifests within 12 to 72 hours after consuming contaminated food and typically lasts for four to seven days. Common symptoms include diarrhea, fever, and abdominal cramps. It is important to note that severe infections are more likely to occur in children younger than five, the elderly, and individuals with weakened immune systems.

Status and Recommendations:
The investigation into the cantaloupe-related Salmonella outbreak is still ongoing. Authorities will continue to provide updates as new information becomes available. In the meantime, the following recommendations are crucial:

  • Consumers, restaurants, retailers, and wholesalers should refrain from consuming, selling, or serving recalled cantaloupes or products containing cantaloupe.
  • Those who have frozen cantaloupes for later use should check their freezers and discard any recalled fresh or cut cantaloupes.
  • If you are unsure whether your cantaloupe is part of the recall, it is best to err on the side of caution and dispose of it.
  • Retailers and wholesalers who received recalled whole melons should identify the boxes labeled “Malachita/Z Farms” or “Malichita” or “Rudy” from Crown Jewels Produce and Sofia Produce (TruFresh) and remove them from their inventory.
  • It is crucial to follow FDA’s safe handling and cleaning advice, ensuring that any surfaces and containers that may have come in contact with the recalled products are thoroughly cleaned and sanitized to prevent cross-contamination.
  • If you suspect you may be experiencing symptoms of a Salmonella infection after consuming recalled cantaloupes, it is essential to seek medical attention promptly.

The outbreak investigation of Salmonella linked to cantaloupes is a matter of concern, and authorities are actively working to protect public health. By staying informed, following the recommendations, and taking necessary precautions, we can collectively mitigate the risks associated with this outbreak. Stay tuned for updates and adhere to the guidance provided by health authorities to ensure the safety of yourself and your loved ones.

https://www.fda.gov/food/outbreaks-foodborne-illness/outbreak-investigation-salmonella-cantaloupes-november-2023

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Food and Beverage

Exploring Swai: A Versatile and Delicious Fish

Discover the versatility of Swai—a mild, affordable fish. Try Lemon Garlic Swai or explore alternatives like Crispy Tacos and Swai Curry. Pair with delicious sides like Roasted Garlic Mash and Grilled Asparagus.

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Swai, also known as Pangasius, is a mild and flaky fish that has gained popularity in recent years. With its affordability and versatility, Swai has become a favorite choice for seafood lovers. In this article, we will delve into what Swai is, explore the best recipe to cook it, suggest alternative dish ideas, and provide some fantastic side dishes for a complete dinner meal.



What is Swai?
Swai is a freshwater fish native to Southeast Asia, particularly Vietnam. It belongs to the Pangasius family and has a white, delicate flesh that is prized for its mild flavor. Swai fillets are usually boneless, making them convenient and easy to work with in the kitchen. The fish is known for its affordability, making it accessible to a wide range of consumers.

The Best Swai Recipe: Lemon Garlic Swai Fillets
Ingredients:

  • 4 Swai fillets
  • 2 tablespoons olive oil
  • 2 cloves garlic, minced
  • Juice of 1 lemon
  • Zest of 1 lemon
  • Salt and pepper to taste
  • Fresh parsley for garnish

Instructions:

  1. Preheat the oven to 400°F (200°C) and lightly grease a baking dish.
  2. In a small bowl, combine the olive oil, minced garlic, lemon juice, and lemon zest.
  3. Season the Swai fillets with salt and pepper, then place them in the prepared baking dish.
  4. Pour the lemon garlic mixture over the fillets, ensuring they are evenly coated.
  5. Bake in the preheated oven for approximately 15-18 minutes, or until the fish is opaque and flakes easily with a fork.
  6. Garnish with fresh parsley and serve hot.

Alternative Swai Dish Ideas:

  1. Crispy Swai Tacos: Dip Swai fillets in a seasoned flour mixture, then fry until golden brown. Serve in warm tortillas with shredded lettuce, diced tomatoes, and a tangy lime crema.
  2. Swai Piccata: Saute Swai fillets in a butter and caper sauce, then serve with a side of linguine pasta and steamed vegetables.
  3. Swai Curry: Simmer Swai fillets in a fragrant coconut curry sauce with vegetables such as bell peppers, onions, and carrots. Serve over steamed rice for a satisfying meal.

Great Sides for a Full Dinner Meal:

  1. Roasted Garlic Mashed Potatoes: Creamy mashed potatoes flavored with roasted garlic are the perfect accompaniment to Swai. Simply roast garlic cloves, mash them into cooked potatoes, and season with butter, salt, and pepper.
  2. Grilled Asparagus: Toss asparagus spears in olive oil, salt, and pepper, then grill until tender and slightly charred. The smoky flavor pairs wonderfully with Swai.
  3. Quinoa Pilaf: Cook quinoa with vegetable broth, then saute it with diced onions, bell peppers, and a sprinkle of dried herbs. This nutritious side dish adds texture and flavor to the meal.

brown and white dish on white ceramic plate
Photo by Farhad Ibrahimzade on Pexels.com

Swai is a versatile fish that offers a mild and delicate taste, making it suitable for a variety of dishes. Whether you choose to prepare Lemon Garlic Swai Fillets, explore alternative recipes like Crispy Swai Tacos or Swai Curry, or pair it with sides such as Roasted Garlic Mashed Potatoes or Grilled Asparagus, you’re sure to enjoy a delightful and satisfying dinner. So, go ahead and indulge in the flavors of Swai for your next seafood feast!

https://stmdailynews.com/category/food-and-beverage/

https://www.allrecipes.com/recipe/230382/seasoned-swai-fish-fillet/

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