Consumer Corner
Identifying brands as Black-owned can pay off for businesses Draft
A study reveals that labeling restaurants as Black-owned boosts sales and traffic, particularly in liberal areas, highlighting the potential of visibility for minority-owned businesses.
Oren Reshef, Washington University in St. Louis; Abhay Aneja, University of California, Berkeley, and Michael Luca, Johns Hopkins University
Labeling businesses as Black-owned can significantly boost their sales, we found in a recent study.
In June 2020, the business-review website Yelp introduced a feature allowing consumers to search for Black-owned restaurants. As professors who study digitization, inequality and the economics of technology, we were interested in understanding its effect. So we analyzed more than two years of data from Yelp.
We found that restaurants labeled as Black-owned saw a 65% increase in online traffic, more searches and calls, and higher sales through food orders and in-person visits. These results suggest that for many Black-owned businesses, a simple change in their visibility can create new opportunities for growth.
However, the impact varied by location. The gains were strongest in politically liberal areas and places with lower levels of implicit racial bias, as measured by regional variation in implicit-association test scores. This suggests that platforms are in part channeling, as opposed to creating, customer demand. Interestingly, white customers drove most of the increase, suggesting the label helped raise awareness of businesses they might not have considered before.
This wasn’t just a 2020 trend – in follow-up analyses, we found similar results among businesses that opted into the feature later. We also collaborated with the online furniture company Wayfair, which launched a “Black Maker” label on its site in 2023, and found that it led to a 57% increase in web traffic. Finally, Yelp rolled out a Latino-owned label on the platform late that year, which led to a similar increase in consumer engagement.
Why it matters
This research has implications for business owners, digital platforms and policymakers. Growing awareness of racial inequality – partially driven by the Black Lives Matter movement, especially after the murder of George Floyd in 2020 — has led to increased corporate and customer interest in supporting minority-owned businesses. It also led many companies to make commitments to promote racial equity.
However, more recently, many companies have dismantled these efforts. For instance, Target recently announced that it was eliminating its program to spotlight Black-owned businesses. Our findings suggest that increasing the visibility of minority ownership – a relatively low-cost change – can substantially improve economic outcomes for Black-owned businesses.
Our results also show that diversity initiatives aren’t just about warm and fuzzy feelings. Businesses should measure and evaluate their impact to ensure their programs are effective. A well-designed program can benefit the bottom line, while a poorly designed one risks being ineffective or even counterproductive.
So it’s important to acknowledge the potential risks. Past research, including some of our own, indicates that revealing racial identity sometimes can lead to discrimination or backlash. While our findings suggest that labeling can have positive effects, a poorly implemented policy can backfire. Yelp’s initiative design empowered users looking to support Black-owned businesses while allowing other users to continue searching in alternative ways.
That means policy design is crucial. What matters isn’t just what information is revealed, but also how it’s communicated. Our analysis shows that customer demand and preferences vary considerably across locations and demographics, meaning that context also matters.
What still isn’t known
While our research suggests that businesses experienced economic benefits from adopting the label, it’s crucial to understand which policy designs work best in the long run. For instance, Yelp’s program used an opt-in feature, which may have contributed to its success.
However, open questions remain. How are platforms affected by labeling businesses? What other types of labels might be impactful, and for which types of businesses? Could some interventions backfire?
Another key question is, which customers respond to racial identity disclosures? Recent advances in data analytics can help companies refine their strategies, making it easier to target the right consumer groups for more effective initiatives.
Ultimately, our study is a step toward understanding how transparency and visibility can shape economic outcomes. It highlights a diversity initiative that has benefited both customers and businesses, and provides a road map for companies that want to design initiatives that matter. And, more broadly, it speaks to a question facing all companies: How can companies better understand and shape their societal footprint?
The Research Brief is a short take about interesting academic work.
Oren Reshef, Assistant Professor of Strategy and Entrepreneurship, Washington University in St. Louis; Abhay Aneja, Assistant Professor of Law, University of California, Berkeley, and Michael Luca, Director, Technology and Society Initiative, Carey Business School, Johns Hopkins University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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home improvement
What Professional Locksmiths Say Homeowners Get Wrong About Security
You have locks on your doors and windows, and you make sure they’re secure before you leave the house or head to bed each night. You may even have a security system with an alarm or cameras to protect your home. Some locksmiths say that may not be enough. Consider these small changes you can make to deter thieves from your home.
Last Updated on February 24, 2026 by Daily News Staff
What Professional Locksmiths Say Homeowners Get Wrong About Security
(Family Features) You have locks on your doors and windows, and you make sure they’re secure before you leave the house or head to bed each night. You may even have a security system with an alarm or cameras to protect your home. Some locksmiths say that may not be enough. Bryan McCabe, director of locksmith operations with KeyMe Locksmiths, the nation’s leading provider of local locksmith services and No. 1 provider of key duplication kiosks, said homeowners should be mindful of common security vulnerabilities, many of which go unnoticed until it’s too late. A thief who wants to gain access to your home may do so by any means possible, including breaking windows or kicking in doors. However, those methods are loud and may attract attention. Instead, thieves will look to find the easiest house to enter. Consider these small changes you can make to deter thieves from your home.Close the Garage
Leaving your garage door open may seem harmless, but it can signal easy access to thieves. An open garage suggests relaxed security habits and can make burglars assume doors or windows might also be unlocked. Keeping it closed is a simple step that instantly makes your home more secure.
Make Your Home Look Lived-In
Burglars often target homes that appear empty. Dark houses – especially after nightfall – can stand out as easy opportunities. Leaving a light or two on helps create the impression someone is home. If you want to level up, use light timers or smart bulbs to automatically turn lights on and off, even when you’re away.
Keep Your Home Visible from the Street
Thieves prefer to work unnoticed. Overgrown trees, tall bushes, or dense landscaping near entrances can provide cover for someone trying to break in. Trimming greenery and maintaining clear sightlines from the street makes your home less appealing and more exposed – exactly what burglars want to avoid.
Upgrade Entry Points to Improve Security
Some relatively minor updates can make a big impact toward protecting your home. Start by assessing all home entry points, including secondary points like sliding doors, garage entries and basement doors. In addition to checking door frames, homeowners should examine strike plates, hinge security and whether existing locks are outdated.
Add Eyes to Your Front Door with a Doorbell Camera
Doorbell cameras are an affordable way to boost your home’s security. Visible cameras can stop many would-be thieves as they don’t want to be seen or recorded. Beyond deterrence, doorbell cameras let you see who’s at your door, receive alerts and check on your home anytime, whether you’re home or away.
Install Smart Locks for Control and Peace of Mind
Smart locks are another smart investment in home safety. They allow you to track who enters your home and when by assigning unique access codes. You can even lock (or unlock) the door remotely from your phone. With the ability to monitor, control and limit access, smart locks offer convenience and security. A local locksmith can help you choose the right option and handle installation, making the upgrade simple and stress-free.
Connecting customers with professional locksmiths in their area, KeyMe Locksmiths provides comprehensive home security and lockout services – from key replacement to lock installation or repair – with more than 7,500 kiosks nationwide. These self-service machines utilize advanced technology for fast, accurate and “one-stop-shop” key copying, including home and office keys, car keys and fobs, mailboxes, padlocks and RFID access cards.
Find more advice to help protect your home and belongings, and a locksmith or kiosk near you, by visiting key.me.
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
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Consumer Corner
Cold Weather Home Comfort Hacks
Stay warm and save money with these cold weather home comfort hacks. From smart thermostats to energy-efficient windows, discover 6 upgrades that boost comfort and cut heating costs this winter.
Last Updated on February 22, 2026 by Daily News Staff
Cold Weather Home Comfort Hacks
(Family Features) As temperatures drop and cozy season sets in, keeping your home comfortable doesn’t mean undergoing a full-scale renovation. In fact, with a few smart upgrades, you can create a warm, inviting space – while improving your home’s energy efficiency, too. Before the chill sets in, consider these cool-weather comfort hacks, inspired by the experts at Simonton Windows & Doors, who have delivered high-quality replacement windows and patio doors designed to enhance the appearance, security and comfort of homes around the country for more than 75 years. Install a Smart Thermostat One of the easiest ways to increase comfort while also reducing heating costs, installing a smart thermostat allows for automatic temperature adjustment, keeping your home warm while it’s occupied and conserving energy when you’re away. Over time, these intelligent devices learn your schedule and habits, and can be controlled remotely from a smartphone to let you turn on the heat prior to arriving back at home.
Replace Older Windows If your windows are drafty or difficult to open, it may be time to upgrade. Modern replacement windows can dramatically improve energy efficiency and insulation. High-quality options from Simonton, including DaylightMax and 6200 Sliding Windows and 5500 and 6500 Double Hung Windows, meet the highest standards of performance and reliability, having successfully earned the prestigious Good Housekeeping Seal following rigorous testing. Designed with security and weather resistance in mind, these windows are known for their durability, wide range of styles and advanced energy-saving features. “This is a testament to the unwavering commitment we have to bring the best products to building professionals and homeowners,” said Kate Land, vice president of product and innovation at Cornerstone Building Brands, parent company of Simonton. “For more than 75 years, the Simonton brand has given homeowners confidence that they are investing in windows that truly deliver the highest quality and performance. This recognition solidifies our place as an industry leader customers can rely on.” Add Insulating Window Treatments Window treatments can do more than just add a design element to your home’s interior. Options like layered drapes, thermal curtains or cellular shades can help reduce heat loss. Remember to open your curtains or blinds during the day to let in natural light and close them at night to trap warmth and keep your spaces comfortable. This can also help circulate the air in your home and reduce the chances of condensation on your windows when the temperature dips. Seal Gaps and Keep Weatherstripping Clean Even the smallest of gaps around windows or doors can allow cold air to seep in. Check weatherstripping for wear and tear, replace as needed and use expandable foam or caulk to seal large gaps. Keeping the areas around doors and windows clean can also help maintain a tight seal and prevent winter’s chill from invading your comfortable space. Upgrade Patio Doors Old or inefficient patio doors can let in drafts and drive up energy bills. Replacing them with energy-efficient models, such as Simonton Contemporary Sliding Patio Doors, can help maintain comfort and enhance your home’s appearance. Fully customizable with a wide range of colors, interior woodgrains and hardware finishes, the doors are designed with a narrow frame for more natural light without sacrificing energy efficiency. Plus, optional high-density SmartCore foam can further improve thermal efficiency, allowing you to enjoy winter’s beauty from the comfort of the indoors. Add Insulation Inspect your attic, basement, garage and crawl spaces for spots where insulation may be lacking. An easy and affordable way to retain heat and improve efficiency, adding pre-cut insulation into bays between ceiling joists or blowing in loose-fill insulation over the existing layer can help keep your home warmer all season long. By making a few smart upgrades and prepping your space for the cold weather ahead, you can maximize comfort and energy efficiency. To ensure your home stays comfortable this winter and beyond, visit simonton.com for more solutions. Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
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(Feature Impact) Cold spots are a common challenge for homeowners, especially during the winter months. They not only reduce overall comfort but can also drive up energy costs. These problem areas often appear in rooms over garages, spaces farthest from the HVAC unit, finished basements, and home additions.
Caused by uneven airflow, poor insulation, or systems that struggle to adapt to varying room conditions throughout the day, cold spots can lead to uncomfortable living spaces, extra strain on your HVAC system, and higher heating bills due to overcompensation.
Fixing these problems can involve several approaches. One option is upgrading from a single, whole-home HVAC system controlled by one thermostat to a zoned solution that lets you fine-tune comfort in each room. Another is improving ductwork by replacing long runs, undersized ducts, or leaky connections that restrict airflow. You can also add smart controls that automatically adjust to changing conditions.
Consider these tips recommended by the experts at Mitsubishi Electric Trane HVAC US (METUS) to improve your home’s comfort:
- Evaluate Your Current System
Have a qualified technician inspect your HVAC system, checking ductwork for leaks, blockages or damage that could be preventing air from reaching specific rooms. Also confirm filters, coils and existing thermostats are properly located and in good working order to ensure they’re correctly reading temperatures.
- Consider a Zoned HVAC System Upgrade
Zoning divides your home into separate areas, each with its own temperature control. Options like Zoned Comfort Solutions® from Mitsubishi Electric allow you to treat individual rooms or spaces differently, conditioning only the areas you use for consistent comfort and reduced energy waste.
In larger homes with central ducted systems, adding motorized zoning dampers to open and close inside the ductwork and multiple thermostats can help redirect air where it’s needed most. For additions, bonus rooms or spaces with unique needs, ductless mini‑splits provide independent control for precise comfort without requiring an overhaul of the entire existing system.
- Add a Smart Thermostat and Sensors
Pairing zoning with smart sensors and controls allows each zone to fine‑tune comfort automatically for maximum efficiency. These sensors and advanced controls serve as the system’s intelligence, responding in real time to conditions in each room and monitoring both temperature and occupancy to adjust when a room deviates from the desired temperature.
Easy to integrate with many popular smart home platforms, the system learns your household schedule and habits to automatically optimize comfort and efficiency based on when and where people actually spend time. Plus, access through connected apps via your phone allows you to monitor cold‑prone rooms and make adjustments, even when you are away.
- Schedule Seasonal Maintenance
At least semi-annually, if not at the change of each season, have filters, coils and sensors cleaned and calibrated by a professional. Staying up to date on maintenance can help ensure your system is delivering the right amount of air where and when you need it.
Modern, connected energy‑efficient systems are attractive to buyers and can help lower a home’s carbon footprint. Learn more about fixing cold spots with zoned solutions at mitsubishicomfort.com.
Photo courtesy of Getty Images
SOURCE:
Mitsubishi Electric Trane HVAC US
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
https://stmdailynews.com/category/consumer-corner
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PickleRage Opens First South Carolina Club in North Charleston — Grand Opening Weekend Set for March 6–7
PickleRage is opening its first South Carolina indoor pickleball club in North Charleston on March 6-7, 2026. The launch features a two-day celebration with open play, clinics, and community activities. The climate-controlled facility aims to enhance year-round pickleball accessibility for players of all skill levels.
