Consumer Corner
Identifying brands as Black-owned can pay off for businesses Draft
A study reveals that labeling restaurants as Black-owned boosts sales and traffic, particularly in liberal areas, highlighting the potential of visibility for minority-owned businesses.
Oren Reshef, Washington University in St. Louis; Abhay Aneja, University of California, Berkeley, and Michael Luca, Johns Hopkins University
Labeling businesses as Black-owned can significantly boost their sales, we found in a recent study.
In June 2020, the business-review website Yelp introduced a feature allowing consumers to search for Black-owned restaurants. As professors who study digitization, inequality and the economics of technology, we were interested in understanding its effect. So we analyzed more than two years of data from Yelp.
We found that restaurants labeled as Black-owned saw a 65% increase in online traffic, more searches and calls, and higher sales through food orders and in-person visits. These results suggest that for many Black-owned businesses, a simple change in their visibility can create new opportunities for growth.
However, the impact varied by location. The gains were strongest in politically liberal areas and places with lower levels of implicit racial bias, as measured by regional variation in implicit-association test scores. This suggests that platforms are in part channeling, as opposed to creating, customer demand. Interestingly, white customers drove most of the increase, suggesting the label helped raise awareness of businesses they might not have considered before.
This wasn’t just a 2020 trend – in follow-up analyses, we found similar results among businesses that opted into the feature later. We also collaborated with the online furniture company Wayfair, which launched a “Black Maker” label on its site in 2023, and found that it led to a 57% increase in web traffic. Finally, Yelp rolled out a Latino-owned label on the platform late that year, which led to a similar increase in consumer engagement.
Why it matters
This research has implications for business owners, digital platforms and policymakers. Growing awareness of racial inequality – partially driven by the Black Lives Matter movement, especially after the murder of George Floyd in 2020 — has led to increased corporate and customer interest in supporting minority-owned businesses. It also led many companies to make commitments to promote racial equity.
However, more recently, many companies have dismantled these efforts. For instance, Target recently announced that it was eliminating its program to spotlight Black-owned businesses. Our findings suggest that increasing the visibility of minority ownership – a relatively low-cost change – can substantially improve economic outcomes for Black-owned businesses.
Our results also show that diversity initiatives aren’t just about warm and fuzzy feelings. Businesses should measure and evaluate their impact to ensure their programs are effective. A well-designed program can benefit the bottom line, while a poorly designed one risks being ineffective or even counterproductive.
So it’s important to acknowledge the potential risks. Past research, including some of our own, indicates that revealing racial identity sometimes can lead to discrimination or backlash. While our findings suggest that labeling can have positive effects, a poorly implemented policy can backfire. Yelp’s initiative design empowered users looking to support Black-owned businesses while allowing other users to continue searching in alternative ways.
That means policy design is crucial. What matters isn’t just what information is revealed, but also how it’s communicated. Our analysis shows that customer demand and preferences vary considerably across locations and demographics, meaning that context also matters.
What still isn’t known
While our research suggests that businesses experienced economic benefits from adopting the label, it’s crucial to understand which policy designs work best in the long run. For instance, Yelp’s program used an opt-in feature, which may have contributed to its success.
However, open questions remain. How are platforms affected by labeling businesses? What other types of labels might be impactful, and for which types of businesses? Could some interventions backfire?
Another key question is, which customers respond to racial identity disclosures? Recent advances in data analytics can help companies refine their strategies, making it easier to target the right consumer groups for more effective initiatives.
Ultimately, our study is a step toward understanding how transparency and visibility can shape economic outcomes. It highlights a diversity initiative that has benefited both customers and businesses, and provides a road map for companies that want to design initiatives that matter. And, more broadly, it speaks to a question facing all companies: How can companies better understand and shape their societal footprint?
The Research Brief is a short take about interesting academic work.
Oren Reshef, Assistant Professor of Strategy and Entrepreneurship, Washington University in St. Louis; Abhay Aneja, Assistant Professor of Law, University of California, Berkeley, and Michael Luca, Director, Technology and Society Initiative, Carey Business School, Johns Hopkins University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
home improvement
How to Get Rid of Ants Naturally: A Non-Toxic Arizona Homeowner’s Guide
Learn how to get rid of ants naturally in Arizona using safe, non-toxic methods like vinegar, diatomaceous earth, and boiling water.
Ants are a common problem across Arizona, especially in cities like Tempe where hot, dry conditions push them indoors in search of water. While chemical pesticides can be effective, many homeowners are now turning to safer, non-toxic solutions that protect both families and pets.
The good news? You can eliminate ants naturally—and effectively—by targeting their behavior, not just the insects themselves.
🌵 Why Ants Invade Arizona Homes
Unlike ants in cooler climates, desert species are often more attracted to moisture than food. That means kitchens, bathrooms, and even air conditioning units can become hotspots for activity.
Some species, including Argentine ants, can form large colonies with multiple nests, making them especially persistent.
🧼 Step 1: Kill Ants and Erase Their Trails
The first step is immediate control.
Vinegar Solution (50/50 water and white vinegar):
- Kills ants on contact
- Eliminates scent trails that guide other ants
Spray directly on visible ants and along baseboards, then wipe clean.
🧂 Step 2: Use Natural Killers That Work Over Time
Diatomaceous Earth (Food Grade)
A fine, natural powder that:
- Dehydrates ants as they walk through it
- Works as a long-term barrier
Apply lightly around entry points, cracks, and under appliances.
Baking Soda + Powdered Sugar
- Mix equal parts and place near ant trails
- Ants carry it back to the colony
- Slowly eliminates the nest from within
🌊 Step 3: Destroy Outdoor Colonies
For long-term success, you must go beyond what you see indoors.
Look for small dirt mounds in:
- Yards
- Sidewalk cracks
- Along foundations
Boiling water method:
- Pour directly into nests
- Repeat daily if needed
- Highly effective and completely chemical-free
🌿 Step 4: Create Natural Barriers
Ants rely heavily on scent trails. Disrupting them helps prevent reinvasion.
Try:
- Lemon juice along entry points
- Cinnamon or peppermint oil near doors and windows
- Regular vinegar wipe-downs
🔒 Step 5: Make Your Home Less Attractive
In Arizona, water is often the biggest draw.
Reduce attraction by:
- Fixing leaks
- Keeping counters dry
- Storing food in airtight containers
- Removing pet water overnight
- Taking out trash frequently
⏱️ What to Expect
- Within 24–48 hours: Fewer ants
- Within a week: Major reduction in activity
- Ongoing: Occasional reappearances (due to nearby colonies)
Consistency is key.
The most effective non-toxic strategy combines:
- Immediate elimination (vinegar spray)
- Long-term control (diatomaceous earth or bait)
- Outdoor colony destruction (boiling water)
- Prevention (removing water sources)
This layered approach ensures you’re not just killing ants—you’re stopping the problem at its source.
🔗 Related Links & Sources
- University of Arizona Cooperative Extension – Ant Management Guide
- U.S. Environmental Protection Agency – Safer Pest Control
- EPA – Introduction to Integrated Pest Management (IPM)
- UC Agriculture & Natural Resources – Ant Pest Notes
- Centers for Disease Control and Prevention – Healthy Homes & Pest Control
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
home improvement
Going Beyond Aesthetics: 7 Home Design Trends for 2026
Heading into a new year, home design is once again evolving. Homeowners are blending comfort, personality, sustainability and connections to the outside world this year. Whether you’re refreshing a room or planning a full-blown makeover, consider these ideas for inspiration that feels both timeless and fresh.
Last Updated on April 2, 2026 by Daily News Staff
(Feature Impact) Heading into a new year, home design is once again evolving. Homeowners are blending comfort, personality, sustainability and connections to the outside world this year. More than just aesthetics, these trends are warm, intentional and rooted in real life.
Whether you’re refreshing a room or planning a full-blown makeover, consider these ideas for inspiration that feels both timeless and fresh.
Warm, Earthy Palettes
This year, say goodbye to whites and cool grays. Instead, cozy earth tones like clay, sage, caramel and rich neutrals create a grounded, inviting atmosphere. Refresh walls or cabinetry with these earthy hues or try color-drenching – using a single hue in varying tones across walls, trim and ceilings – for a bold new vibe that feels both timeless and modern.
Flowing, Curved Shapes
As homes trend more toward feeling lived-in rather than staged, hard edges and rigid forms are taking a backseat. In 2026, curves are everywhere: soft archways, rounded furniture and curved statement pieces – think circular mirrors or oversized armchairs – create fluid, comforting spaces.
Natural Materials and Textures
Designs this year celebrate materials that age beautifully, like natural stone, reclaimed wood and textiles that tell a story. Consider woven pillows and throws, handmade pottery, textured walls and wood with visible grain to enrich rooms with sensory detail and an artisanal feel.
Personalized Nostalgia
Blend vintage finds with contemporary art to create a space that’s truly your own. That means vintage finds, heirloom pieces and decor that evokes memory – even quilted textiles or classic checkered tiles – styled in fresh, modern ways to add warmth and individuality.
Attention to Statement Details
Small details are getting big attention this year. Swapping out basic cabinet hardware and lighting fixtures for artisanal, tactile metals can help elevate kitchen cabinets or bathroom vanities, turning them into design statements.
Flexible, Multifunctional Spaces
With hybrid work and lifestyle blending continuing into 2026, rooms should be designed to serve multiple purposes. Reading nooks can double as workstations. Living rooms effortlessly transition from day to night. Adaptable furniture, hidden storage and smart layouts help make multifunctional spaces feel intentional and uncluttered.
Outdoor-Inspired Interiors
The connection to nature grows stronger inside homes with greenery, natural light and materials that echo the outdoors. From indoor-outdoor flow to plant-rich spaces that feel alive and tranquil, biophilic design promotes calm, comfort and connection.
Visit eLivingtoday.com to find more design inspiration to make your home more personal and grounded in comfort.
Photo courtesy of Shutterstock
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Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
Last Updated on April 2, 2026 by Daily News Staff
(Feature Impact) Making changes to a bedroom doesn’t have to break the bank. Simple swaps, a little DIY and some inexpensive purchases can go a long way toward freshening up the place you lay your head.
Better Bedding
If you can’t remember the last time you bought a new comforter, it may be time to snag one. Think beyond the luxury home stores and check out discount home decor retailers and even thrift stores, where you can often find new, unopened bedding at a fraction of the cost. A fluffy throw blanket in a dynamic new color might be the perfect way to rejuvenate your bed.
Playful Pillows
Few things spruce up a bedroom more than new throw pillows. Available in a myriad of sizes and shapes – from squares to rectangles to asymmetrical – there is no shortage of ways to use these functional pieces to brighten up a space.
Uplifting Light
Old-fashioned lamps, ancient wall sconces and dusty chandeliers can make a room feel stale. Scouring consignment stores and estate sales for new lighting can take a bedroom from dated to delightful without spending a ton of cash. If big box stores are more your thing, you can find budget lamps in unexpected departments; for example, try the back-to-school sections for dorm-friendly finds like twinkle lights and small bedside lamps. These little pops of light can both brighten and cozy up a room with minimal effort.
Punchy Paint
Repainting a room is a doable DIY project, and it can make a huge difference in how a room looks andfeels. Give yourself time to peruse the countless paint swatches at specialty paint stores or home improvement stores. If you’ve always gravitated toward earthy tones, maybe opt for a color with a little more depth or saturation. If brighter hues are your thing, go a little darker. If you love the idea of painting but worry about buyer’s remorse, start with an accent wall.
Heavenly Hardware
Functional hardware like drawer pulls and doorknobs can be replaced without much effort or money. Secondhand stores, online marketplaces and even furniture boutiques can be a goldmine for offbeat and unique hardware. Be sure to think beyond your bedside, too. Wardrobe handles, closet rods, sconces, wall hooks and hinges can be swapped out easily and inexpensively.
Find more tips and guidance to give your bedroom a budget-friendly upgrade at eLivingtoday.com.
Photo courtesy of Shutterstock
SOURCE:
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
