Consumer Corner
Identifying brands as Black-owned can pay off for businesses Draft
A study reveals that labeling restaurants as Black-owned boosts sales and traffic, particularly in liberal areas, highlighting the potential of visibility for minority-owned businesses.
Oren Reshef, Washington University in St. Louis; Abhay Aneja, University of California, Berkeley, and Michael Luca, Johns Hopkins University
Labeling businesses as Black-owned can significantly boost their sales, we found in a recent study.
In June 2020, the business-review website Yelp introduced a feature allowing consumers to search for Black-owned restaurants. As professors who study digitization, inequality and the economics of technology, we were interested in understanding its effect. So we analyzed more than two years of data from Yelp.
We found that restaurants labeled as Black-owned saw a 65% increase in online traffic, more searches and calls, and higher sales through food orders and in-person visits. These results suggest that for many Black-owned businesses, a simple change in their visibility can create new opportunities for growth.
However, the impact varied by location. The gains were strongest in politically liberal areas and places with lower levels of implicit racial bias, as measured by regional variation in implicit-association test scores. This suggests that platforms are in part channeling, as opposed to creating, customer demand. Interestingly, white customers drove most of the increase, suggesting the label helped raise awareness of businesses they might not have considered before.
This wasn’t just a 2020 trend – in follow-up analyses, we found similar results among businesses that opted into the feature later. We also collaborated with the online furniture company Wayfair, which launched a “Black Maker” label on its site in 2023, and found that it led to a 57% increase in web traffic. Finally, Yelp rolled out a Latino-owned label on the platform late that year, which led to a similar increase in consumer engagement.
Why it matters
This research has implications for business owners, digital platforms and policymakers. Growing awareness of racial inequality – partially driven by the Black Lives Matter movement, especially after the murder of George Floyd in 2020 — has led to increased corporate and customer interest in supporting minority-owned businesses. It also led many companies to make commitments to promote racial equity.
However, more recently, many companies have dismantled these efforts. For instance, Target recently announced that it was eliminating its program to spotlight Black-owned businesses. Our findings suggest that increasing the visibility of minority ownership – a relatively low-cost change – can substantially improve economic outcomes for Black-owned businesses.
Our results also show that diversity initiatives aren’t just about warm and fuzzy feelings. Businesses should measure and evaluate their impact to ensure their programs are effective. A well-designed program can benefit the bottom line, while a poorly designed one risks being ineffective or even counterproductive.
So it’s important to acknowledge the potential risks. Past research, including some of our own, indicates that revealing racial identity sometimes can lead to discrimination or backlash. While our findings suggest that labeling can have positive effects, a poorly implemented policy can backfire. Yelp’s initiative design empowered users looking to support Black-owned businesses while allowing other users to continue searching in alternative ways.
That means policy design is crucial. What matters isn’t just what information is revealed, but also how it’s communicated. Our analysis shows that customer demand and preferences vary considerably across locations and demographics, meaning that context also matters.
What still isn’t known
While our research suggests that businesses experienced economic benefits from adopting the label, it’s crucial to understand which policy designs work best in the long run. For instance, Yelp’s program used an opt-in feature, which may have contributed to its success.
However, open questions remain. How are platforms affected by labeling businesses? What other types of labels might be impactful, and for which types of businesses? Could some interventions backfire?
Another key question is, which customers respond to racial identity disclosures? Recent advances in data analytics can help companies refine their strategies, making it easier to target the right consumer groups for more effective initiatives.
Ultimately, our study is a step toward understanding how transparency and visibility can shape economic outcomes. It highlights a diversity initiative that has benefited both customers and businesses, and provides a road map for companies that want to design initiatives that matter. And, more broadly, it speaks to a question facing all companies: How can companies better understand and shape their societal footprint?
The Research Brief is a short take about interesting academic work.
Oren Reshef, Assistant Professor of Strategy and Entrepreneurship, Washington University in St. Louis; Abhay Aneja, Assistant Professor of Law, University of California, Berkeley, and Michael Luca, Director, Technology and Society Initiative, Carey Business School, Johns Hopkins University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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Consumer Corner
Reduce, Reuse, Rejoice: 5 Holiday Hacks for Eco-Friendly Celebrations
Discover 5 simple holiday hacks to reduce waste and celebrate sustainably. Learn how to plan meals, recycle food scraps, give greener gifts, and properly sort holiday waste while saving money this season.
Last Updated on December 5, 2025 by Daily News Staff
Reduce, Reuse, Rejoice: 5 Holiday Hacks for Eco-Friendly Celebrations
(Family Features) Holiday celebrations bring joy, laughter and lasting memories – but they can also leave behind a sleigh full of waste. From food scraps and empty bottles to wrapping paper and decorations, the season can leave your home full of items that could be reused or recycled. In fact, household waste increases nearly 25% between Thanksgiving and New Year’s Day, according to survey results from the Center for Biological Diversity. That’s a lot of leftovers, garland and glass that could be kept out of landfills. To help you cut down on trash and embrace a joyful, less-waste holiday season, the experts at CalRecycle offer these five holiday hacks to help you save cash and protect the planet.- Plan Meals to Waste Less and Save More
- Shop your pantry first to avoid buying what you already have.
- Buy only what you need and prepare recipes based on guest count.
- Choose local ingredients from sources like farmers markets that minimize packaging.
- Send guests home with leftovers in reusable containers or freeze extras for future meals.
- Recycle Food Scraps
- Not all food can be saved, but it doesn’t have to go in the trash.
- Compost fruit and vegetable trimmings, eggshells, coffee grounds and plate scrapings. Trashed food makes climate pollution in landfills. Recycle it in your green bin instead.
- Most California communities now offer green bin composting. Learn what goes in the green bin by visiting the Curb Your Food Scraps page on RecyclingReimaginedCA.com.
- Set out a clearly labeled “food scraps” bin next to your trash, as well as a recycling bin for bottles, cans and other containers so everyone can participate.
- Eat, Drink and Be Eco-Friendly
- Use reusable plates, cups and utensils instead of disposable options.
- Decorate with items you can use year after year or make compostable decor from natural materials.
- Collect empty wine, liquor, juice or other California Redemption Value (CRV)-eligible containers and cash them in once the party is over.
- Serve water in reusable pitchers or carafes instead of single-use plastic bottles.
- Give Greener Gifts
- Choose experiences over stuff, like tickets to events, museum or club memberships, registrations for classes or shared adventures.
- Wrap gifts in fabric, scarves or reusable tins. Or use recyclable paper without glitter or foil.
- Personalize presents with homemade crafts, baked goods or services that reduce packaging.
- Prioritize gifts from local and sustainable businesses that are committed to ethical sourcing, minimal packaging and recycled materials.
- Sort Holiday Waste the Right Way
- After the celebrations, check local recycling rules for how to properly dispose of:
- Batteries
- Holiday lights
- Christmas trees
- Drop off CRV-eligible beverage containers, such as wine and spirit containers, at your nearest recycling site for cash back.
- Donate unwanted gifts or gently used holiday items to local charities or thrift stores.
Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.
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Consumer Corner
Kitchen Lighting Ideas: Transform Your Space with Smart Upgrades and LED Solutions
ransform your kitchen with practical lighting upgrades. Learn how to create layered lighting with ambient, task, and accent lights, choose energy-efficient LED bulbs, select statement fixtures, and add smart controls for a functional, stylish space.
Transform Your Kitchen with Lighting Upgrades
(Family Features) As the heart of many homes, the kitchen is often for much more than cooking. From morning coffee and gathering for family meals after long days at school and the office to entertaining loved ones on the weekend, functional, stylish lighting can make your kitchen truly shine – day or night. Whether you’re planning a full-scale remodel or simply looking to refresh one of your most-used spaces, even modest lighting updates can enhance its aesthetic appeal and usability. From swapping out lightbulbs to replacing fixtures, adding smart controls and more, these ideas can help you brighten things up. Add Balance with Layered Lighting The most well-lit kitchens incorporate three layers of lighting: ambient, task and accent. Ambient lighting, typically from recessed ceiling lights or a centralized light fixture, provides general illumination and sets the tone for the space. Task lighting, such as under-cabinet light strips or a hanging fixture above an island, provides focused light over work zones like the sink, stove or countertops. Finally, accent lights in cabinets, baseboards or backsplash can add depth and drama, for a practical and inviting layered look. Upgrade to Energy-Efficient Lightbulbs One of the simplest ways to upgrade your kitchen – or any room – is swapping old lightbulbs for energy-efficient LED bulbs. From cozy warm whites to bright white and amber hues, LEDs come in a variety of color temperatures to fit your space. Plus, they typically last longer and use less energy than halogen, incandescent and fluorescent bulbs and they’re often dimmable, giving homeowners complete control over the space’s brightness and mood. Make a Statement with New Fixtures A design feature all their own, lighting fixtures like chandeliers or pendants over the kitchen table or center island can instantly elevate your kitchen’s look and feel. For a sleek, modern aesthetic, consider polished chrome finishes; think brass or brushed nickel for warmth; or opt for matte black for stunning contrast. Remember to look for fixtures in finishes that complement your appliances and cabinet hardware to truly bring the space together. Embrace Smart Technology Even small updates can make a big difference when it comes to bringing your kitchen into the future. Swapping out old switches with smart options that allow you to adjust brightness throughout the day, schedule your lights to turn on or off automatically and change the color temperature from your smartphone or voice assistant can enhance usability and convenience while reducing energy usage. Find more ideas to enhance your living spaces at eLivingtoday.com. Photo courtesy of ShutterstockWelcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
https://stmdailynews.com/category/consumer-corner
STM Daily News is a multifaceted podcast that explores a wide range of topics, from life and consumer issues to the latest in food and beverage trends. Our discussions dive into the realms of science, covering everything from space and Earth to nature, artificial intelligence, and astronomy. We also celebrate the amateur sports scene, highlighting local athletes and events, including our special segment on senior Pickleball, where we report on the latest happenings in this exciting community. With our diverse content, STM Daily News aims to inform, entertain, and engage listeners, providing a comprehensive look at the issues that matter most in our daily lives. https://stories-this-moment.castos.com/
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home improvement
How-To Winterize Your Lawn Mower
Winterize Your Lawn Mower: As mowing season winds down with cooler weather setting in, it’s time to prepare your lawn mower for storage. Properly winterizing your mower can help ensure it’s ready to run smoothly when spring returns.
Last Updated on December 3, 2025 by Daily News Staff
How-To Winterize Your Lawn Mower
(Family Features) As mowing season winds down with cooler weather setting in, it’s time to prepare your lawn mower for storage. Properly winterizing your mower can help ensure it’s ready to run smoothly when spring returns. Consider these steps to get your mower ready for winter, which may help prevent corrosion, fuel problems and more costly repairs. Clean Your Mower Thoroughly Start by removing any loose grass clippings, dirt and debris then, using a garden hose and scraper, clean the underside of the mower deck. Wipe down the exterior with a damp cloth and mild soap or all-purpose cleaner. Once dry, apply a light coat of silicone spray to metal parts to help prevent rust. Drain or Stabilize the Fuel Gasoline left in the tank through winter can break down and cause carburetor issues. You can either drain the tank by running the mower until it’s out of fuel or add fuel stabilizer, running your mower for 5-10 minutes afterward to circulate it through the fuel system. Change the Oil Similarly, used oil contains contaminants that can corrode your mower’s engine. Drain the oil following your mower’s manual – usually by tipping the mower or removing the drain plug – then refill with the recommended type and amount of fresh oil. Inspect the Spark Plug To inspect for buildup or wear, remove the sparkplug then gently clean with a wire brush. If corroded or worn, the sparkplug may need replaced. Clean or Replace the Air Filter A clean air filter helps your mower run more efficiently. Replace paper filters or wash foam filters in warm, soapy water before drying and lightly oiling then reinstalling. Sharpen the Blade Remove the mower blade and inspect it for nicks or dull edges. If necessary, sharpen it using a file or grinder then reinstall securely. Lubricate Moving Parts Apply spray lubricant to moving parts, such as the wheels, cables and pivot points, to prevent rust and sticking. Find more guidance for keeping your lawn equipment working correctly at eLivingtoday.com. Photo courtesy of ShutterstockWelcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
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White Castle’s Pickleball Paddle Set Makes the Perfect White Elephant Gift
Looking for a White Elephant gift that’ll actually get stolen at your holiday party? White Castle just dropped something unexpected: a pickleball paddle set available at their House of Crave […]
