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Senior Pickleball Report

Life Time is #1 in Pickleball: 338% Monthly Participation Increase in Nine Months, 350+ Courts on a Path to 600+ by End of 2023

As pickleball participation continues its explosive growth, so too have the number of permanent pickleball courts at Life Time, the nation’s premier healthy lifestyle brand. In fact, no other organization in America can say it owns and operates more permanent pickleball courts – now surpassing 350 across its locations with plans to top 600 by the end of 2023.

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“We saw an opportunity to lead this sport and we took it”

CHANHASSEN, Minn. /PRNewswire/ — As pickleball participation continues its explosive growth, so too have the number of permanent pickleball courts at Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand. In fact, no other organization in America can say it owns and operates more permanent pickleball courts – now surpassing 350 across its locations with plans to top 600 by the end of 2023.

Life Time now has more than 350 pickleball courts across its locations with plans to top 600 by the end of 2023.

According to Max Ade, founder of Pickleheads,”Life Time operates more dedicated pickleball courts than any other brand in the United States. We don’t see anyone who comes close.”

Since August of 2021, Life Time has built indoor and outdoor pickleball courts at a rate of five new permanent courts each week from coast to coast, many with viewing areas, stadium seating, social lounges and more.

“If you had told me a year ago that I would be spending so much time playing, thinking about, and talking about this sport, I would have cheerfully challenged you. But now I’m obsessed,” says Bahram Akradi, Founder, Chairman and CEO. “With the existing footprint of our athletic country clubs and incredible coaches and pros, we saw the opportunity to lead this sport and we took it. We will be not just the biggest provider of pickleball but also the best.” 

Anticipating and meeting the demand
The demand for pickleball courts has never been higher. According to the Sports & Fitness Industry Association, nearly 5 million Americans now call themselves pickleball players. That’s almost double the number compared to just five years ago. To meet the growing demand for court space, Life Time is offering pickleball classes, instruction, open court time, leagues, mixers and tournaments for every age and every level.

“Within our healthy way of life ecosystem, we consider pickleball another amazing growth opportunity,” said Akradi. “We’ve seen total monthly participation at our clubs grow from approximately 16,000 to more than 70,000 in just the past nine months. Someday soon I believe that pickleball will be the sport that gets the largest number of people moving for fun, connection, competition, and the simple love of the game. And at Life Time, you can travel the country for a game at any of our destinations as part of your membership.”

Other racquet sports
In addition to pickleball, Life Time is also the largest operator of indoor tennis courts. With nearly 300 indoor and outdoor tennis courts, and dozens of squash courts, Life Time is a top destination for multiple national tournaments annually. Under the leadership of Ajay Pant, one of only a handful of Master Professionals in the world and past recipient of the prestigious Alex Gordon Tennis Professional of the Year Award, the company provides the best facilities, professionals, leagues, and programming, including Play Learn Love® for adults and SMART for juniors.

More information on pickleball and Life Time’s many other “Healthy Way of Life™” programs can be found here. Follow along on FacebookInstagram and Twitter.

Life Time Pickleball Video

SOURCE Life Time, Inc.



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Senior Pickleball Report

Introducing the Newest Powerhouse in Pro Pickleball: The Columbus HotShots

“Discover the excitement as the Columbus HotShots bring a new level of competition to pro pickleball, raising the stakes and igniting the courts! #Pickleball #ProPickleball”

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In the latest episode of Sleeve’s Senior Pickleball Report’s podcast, “People of Pickleball,” host Mike “Sleeves” Sliwa sits down with Jeff McKnight, co-owner of the recently established Columbus HotShots in the National Pickleball League. This intriguing conversation uncovers the unique journey and vision behind the formation of the team. Although this brief highlight leaves much to the imagination, it certainly sparks anticipation and curiosity. Tune in to the episode to delve deeper into the world of pickleball and discover the fascinating stories of the People of Pickleball.

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Wickle Elite 1: A Game-Changing Pickleball Paddle

Describing the paddle as a game-changer, Sliwa went as far as suggesting that the sport itself should consider rebranding to “Wickleball” in honor of this groundbreaking equipment. With a low price tag that won’t leave your wallet in a pickle, the Wickle Elite 1 promises to elevate your pickleball experience without breaking the bank.

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Senior Pickleball Report

Pickleball Kingdom Location Announced in Mount Pleasant, South Carolina

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MOUNT PLEASANT, S.C. /PRNewswire/ — Pickleball Kingdom, the nation’s premier indoor pickleball franchise, is excited to announce the opening of its newest location in Mount Pleasant, South Carolina, situated at 680 Long Point Rd Mt Pleasant, SC 29464. This location underscores Pickleball Kingdom’s commitment to providing an unparalleled pickleball experience throughout the state of South Carolina.


Ace Rodrigues, Founder, and CEO of Pickleball Kingdom, expressed his enthusiasm, stating, “We are thrilled to bring Pickleball Kingdom to Mount Pleasant, SC, and we couldn’t be happier to have Chris and Kelly Ogden leading the charge. This expansion marks another milestone in our mission to bring a premier indoor pickleball experience all around the world.”

Chris and Kelly Ogden, esteemed franchisees of Pickleball Kingdom, are spearheading this endeavor in Mount Pleasant. Their dedication to the sport and enthusiasm for community involvement position them to make the Mount Pleasant North location a hub for the pickleball.

A Hub for Pickleball Enthusiasts

The Mount Pleasant North location boasts state-of-the-art indoor courts designed to accommodate players of all ages and skill levels. With a focus on inclusivity and fostering a sense of community, the venue will offer leagues, open play sessions, tournaments, and professional instruction.

“Pickleball is more than just a sport; it’s a community builder,” remarked Chris Ogden. “Our aim is to create a welcoming environment where people of all backgrounds can come together to enjoy this exciting sport. Mount Pleasant is the perfect setting for Pickleball Kingdom.”

Join the Pickleball Kingdom Family

As Pickleball Kingdom continues its expansion efforts, the company is actively seeking passionate individuals to join its franchise family. Prospective franchisees will benefit from comprehensive support from the Pickleball Kingdom team and the opportunity to be part of a rapidly growing industry.

“This is a remarkable opportunity to be part of the fastest-growing sport in the country,” noted Rob Streett, COO of Pickleball Kingdom. “We’re eager to welcome entrepreneurs who share our vision for growing the pickleball community.”

www.pickleballkingdom.com/franchise

About Pickleball Kingdom

Pickleball Kingdom is the premier indoor pickleball franchise, dedicated to promoting the sport through high-quality facilities, instruction, and community engagement. With a vision to create a worldwide network of pickleball venues, Pickleball Kingdom is reshaping the landscape of sports.

SOURCE Pickleball Kingdom Franchising

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Delaware Life and DUPR: Fueling the Growth of Pickleball

Delaware Life and DUPR team up to fuel growth of pickleball, providing accurate ratings and increasing grassroots engagement.

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Pickleball is taking the world by storm, becoming one of the fastest-growing participatory sports enjoyed by people of all ages. In an exciting development for the sport, Delaware Life Insurance Company (“Delaware Life”) and DUPR (Dynamic Universal Pickleball Rating) have joined forces in a long-term partnership to drive growth and innovation in pickleball. With Delaware Life as the exclusive presenting sponsor of DUPR, this collaboration aims to increase play opportunities and engage more players at the grassroots level. Let’s explore how this partnership will unfold and what it means for the pickleball community.

Unleashing the Power of Data and Technology:
DUPR, the leading data and technology platform in pickleball, boasts a proprietary global rating system. This system assesses player performance based on match results, providing a real-time, reliable, and accurate assessment of skill levels. By partnering with DUPR, Delaware Life is leveraging the power of data and technology to enhance the pickleball experience for players across the board. From amateurs to professionals, DUPR’s global rating system offers a unifying language that transcends age, gender, and location.

A Shared Mission for Growth and Empowerment:
Delaware Life’s President and CEO, Colin Lake, highlights the strong alignment between the brand and pickleball. The sport’s increasing popularity among diverse age groups resonates well with Delaware Life’s client base. The partnership with DUPR not only supports the growth of the game but also presents new opportunities to engage clients and business partners. Both Delaware Life and DUPR share a passion for delivering outstanding tools and services that empower their respective communities with information, insights, and opportunities for growth.

Collaborative Engagement for Pickleball Enthusiasts:
Besides being the presenting sponsor of DUPR, Delaware Life and DUPR will collaborate on level-based pickleball events and opportunities. Utilizing DUPR’s extensive network of clubs and organizations, such as Life Time, Ace Pickleball Clubs, and Dill Dinkers, the partnership aims to enhance customer, employee, and partner engagement experiences. These collaborations will provide new avenues for enthusiasts to engage with the sport, further contributing to the growth of pickleball.

DUPR’s Rapid Rise and Global Presence:
Since its founding as the analytics arm of Major League Pickleball in 2021, DUPR has emerged as the best-in-class global pickleball rating system. It is now independently operating and widely used by amateurs, collegiate, and professional players for accurate skill level assessments. DUPR’s user base has grown exponentially, with a presence in over 140 countries, including China, India, Germany, and the UK. This remarkable growth showcases the global appeal of pickleball and the demand for a reliable rating system that unifies the pickleball community.

Supporting the Mission with Partners and Supporters:
To further bolster its mission and strengthen its presence, DUPR has welcomed influential board members and investors such as David Kass and tennis legend Andre Agassi. In addition, DUPR has formed partnerships with companies like The Picklr, JOOLA, Rally Republic, and many others. These collaborations highlight the collective commitment to elevating the sport and promoting its growth on a global scale.

The partnership between Delaware Life and DUPR represents an exciting development for the pickleball community. By combining resources, data, and expertise, they are fueling the growth of pickleball and introducing new opportunities for grassroots engagement. As pickleball continues to captivate players worldwide, this collaboration sets the stage for even greater innovation, inclusivity, and accessibility within the sport. With Delaware Life’s support as the presenting sponsor of DUPR, we can anticipate a bright future for pickleball enthusiasts everywhere.

To learn more about the partnership between Delaware Life and DUPR, please visit https://dupr.delawarelife.com.

About DUPR

DUPR (Dynamic Universal Pickleball Rating) presented by Delaware Life, is the premier global pickleball rating system and technology platform, trusted by the world’s leading clubs, tournaments, leagues, and players. DUPR’s dynamic rating system unifies pickleball across age, gender, and location by analyzing match results to accurately evaluate all players across a 2.000 – 8.000 scale. Players and operators can visit www.dupr.com to sign up and learn more.

About Delaware Life Insurance Company

Delaware Life is an insurance and annuity company that empowers financial professionals with a wide array of customizable solutions. A subsidiary of Group 1001, we were born out of the advisor industry, and we understand how important it is to find the right fit for every client, every situation, and every individual need. We’re passionate about equipping you with annuities that give your customers peace of mind and a successful future—allowing them to plan with confidence for whatever’s next.

About Group 1001

Group 1001 is a collective that empowers companies to create positive growth. Our insurance and annuities are easy to understand and accessible to all. Our online investing platform gives individuals control over their savings. Our technology and innovation help companies succeed. And our strategic partnerships bring people together through education and sports.

As of December 31, 2023, Group 1001 had more than 1,200 employees and combined assets under management of $62.6 billion, serving more than 950,000 customers. It comprises the following brands: Delaware Life, Gainbridge®, Clear Spring Health, Clear Spring Property and Casualty Group, Clear Spring Life and Annuity Company, and RVI Group, among others.

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