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LITTLEST PET SHOP CELEBRATES THE YEAR OF THE BOBBLE BY ENCOURAGING FANS ACROSS THE GLOBE TO ‘BOBBLE TO THE BEAT’

LITTLEST PET SHOP, Following an Epic NYC Premiere Event, Basic Fun! Invites Fans Around the World to Unleash the Bobble with a Custom Song and Dance Challenge Inspired by the Pets

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BOCA RATON, Fla. /PRNewswire/ — Today, LITTLEST PET SHOP, one of the most well-known collectible toy brands in history, released a call to action to fans around the world to ‘unleash the bobble’. In celebration of the franchise’s long-anticipated return to retail in January – this is sure to be the “Year of the Bobble”! Debuting last week with a pop-up performance at Toys”R”Us at Macy’s Herald Square, Macy’s flagship location in New York City, the Bobble to the Beat social campaign encourages kids and kidults alike to showcase their dancing skills and bobble along with LITTLEST PET SHOP wherever they are, featuring custom choreography alongside an original LITTLEST PET SHOP brand anthem. 

Basic Fun LPS Bobble to the Beat
LITTLEST PET SHOP celebrates its’ long-anticipated return to retail with the #BobbleToTheBeat social campaign encouraging kids and kidults alike to bobble along to the custom brand anthem.

To kickstart the craze, TikTok creators @Alexdwong, @GiaNina and @MelissaBecraft, along with the iconic @ToysRUs Geoffrey the Giraffe™ led a flash mob performance of 20+ dancers through Macy’s, and are helping LITTLEST PET SHOP rally fans with dance tutorials, already sparking over 3 million views across Instagram and TikTok. Both the brand anthem and dance challenge, choreographed by acclaimed New York City-based professional director, choreographer, content creator, and producer Michael McCrary, are inspired by the beloved bobblin’ motion of LITTLEST PET SHOP pets, which is featured across figures in the latest Generation 7 of the line. Consumers around the world can join in on the LITTLEST PET SHOP relaunch celebration by gathering their own crew to show off their take on the dance on social media using the hashtag #BobbleToTheBeat.

“It’s essential we relaunched LITTLEST PET SHOP with a creative call to action that would introduce this iconic brand to new audiences on the platforms where they are, and also excite our longtime collectors,” said Katy Katz, Head of Digital Marketing & E-Commerce at Basic Fun! “The ‘Bobble to The Beat’ social campaign perfectly captures the essence of the signature quirky, edgy, and undeniably cute pets that have been loved for decades. Ultimately, we hope to inspire kids of all ages to let down their guard and unleash their own ‘bobble’ with us and LITTLEST PET SHOP!”

With over 1 billion pets sold worldwide since the brand’s initial launch by Hasbro, Inc. (NASDAQ: HAS) over 30 years ago, LITTLEST PET SHOP was the original pet collectible with more than 3,000 pets to collect, display, and trade. Returning to retail this January, the LITTLEST PET SHOP line will feature over 120 bobblin’ pets by the end of the year, including new pets, packs, and playsets available in more than 20 countries worldwide. The first series in Generation 7 features a wide range of new characters to collect and cherish, available within LITTLEST PET SHOP Pet Surprise Singles, LITTLEST PET SHOP Pet Pairs, and LITTLEST PET SHOP Pet Trios assortments, Play Packs and Playsets. Products are available at mass and specialty retailers worldwide, including Macy’s, Toys”R”Us, Amazon, Target, Walmart, Five Below, GameStop and more in the U.S. Learn more at LittlestPetShop.com.

To further the LITTLEST PET SHOP experience, Roblox players can also bobble with the brand on the global immersive platform, which will debut a custom bobble dance emote available in-game starting today! Following the wildly successful collaboration between LITTLEST PET SHOP Master Toy licensee, Basic Fun!, a leading global marketer of toys and consumer products, Hasbro, Inc., a leading toy and game company, and Suit Up Games, a Roblox development studio specializing in high-engagement branded experiences for young audiences, the LITTLEST PET SHOP pet-simulation gaming experience has surpassed over 3.5 million plays since launching in December 2023.

Ready to unleash the bobble? Follow the official @LITTLESTPETSHOP social channels, including Instagram and TikTok, to join in on the fun using #BobbleToTheBeat. For more information about the LITTLEST PET SHOP brand and product line, visit LittlestPetShop.com.

ABOUT BASIC FUN! INC.
Basic Fun! is a dynamic global marketer of classic and innovative children’s entertainment products for today’s kids. The company plays in many core toy categories including classic heritage toys, novelty collectibles, building toys, youth electronics, plush, vehicles, dolls and activity/discovery. Basic Fun!’s key brands include: LITTLEST PET SHOP, Care Bears, Cutetitos, POUND PUPPIES, TONKA, K’NEX, LITE-BRITE, Mash’ems, Playhut, Arcade Classics and more! For more information, please visit www.BasicFun.com.

ABOUT HASBRO
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

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Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.

SOURCE Basic Fun!

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Peyton Manning and Eli Manning Face Off Live at Super Bowl LIX in FanDuel’s “Kick of Destiny 3” Campaign

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FanDuel customers can make a free pick in the FanDuel Sportsbook app on which Manning they think will win a live field goal competition for a chance to win a share of $10 million in Bonus Bets

NEW YORK /PRNewswire/ — FanDuel, North America’s premier online gaming company and an Official Sports Betting Partner of the National Football League, announced that Peyton Manning and Eli Manning, both two-time Super Bowl Champions, will compete head-to-head on Super Bowl Sunday for the first time in their legendary careers as they face off at Super Bowl LIX in the next installment of the Kick of Destiny. In FanDuel’s “Kick of Destiny 3,” the Manning brothers will have to win with their legs instead of their arms in a kicking competition where they will both attempt field goals live in New Orleans on Super Bowl Sunday.

The first ad spot from the “Kick of Destiny 3” campaign opens with the unexpected revelation that, deep down, Eli always wanted to be a kicker.

The live kicking competition will take place in the 3pm ET hour of the FOX Super Bowl Pregame Show and begin with each Manning attempting a 25-yard field goal to win the Kick of Destiny 3. If there is no winner after the initial kicks, the Mannings will get additional attempts. If a tiebreaker is needed after three rounds, the kicker who kicked it closest to the center target on the net in the last round will be declared the winner. FanDuel is offering customers the opportunity to make a free pick on which Manning they think will win through the FanDuel Sportsbook app, with eligible customers who pick correctly winning an equal share of $10 million in Bonus Bets.

“With the Kick of Destiny, we set out to make FanDuel a part of Super Bowl Sunday,” said FanDuel Executive Vice President of Marketing, Andrew Sneyd. “For year three, we’re raising the stakes by introducing a rivalry and a head-to-head Kick of Destiny competition. Peyton & Eli Manning will make history by competing against each other live for the first time in Super Bowl history. May the best Manning win!”

The first ad spot from the “Kick of Destiny 3” campaign opens with the unexpected revelation that, deep down, Eli always wanted to be a kicker. Making this dream a reality is why he is doing “Kick of Destiny 3.” Once Peyton finds out about this dream, he wants in and is determined to beat Eli. The integrated campaign will follow both Mannings as they prepare for the competition and culminates with the live, sudden-death field goal competition on Super Bowl Sunday.

“The Kick of Destiny is becoming a great Super Bowl Sunday tradition, and I’m feeling really good about my chances to get the win,” said Eli Manning. “I look forward to celebrating with everyone in America who picks me to beat Peyton.”

“Eli and I have always been competitive, and this is going to be a fun way to challenge each other in a completely different way,” said Peyton Manning. “I’ve been studying film of great kickers and training hard to make sure I bring home the win for everyone in America who picks me to beat Eli.”

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In addition to the live kick during the FOX Super Bowl Pregame Show, fans will also be able to experience the Kick of Destiny through two TV spots in the game. These ads will feature recap footage of the Mannings’ kicking contest edited into a celebration that showcases whether fans who picked Team Peyton or Team Eli won the $10 million in Bonus Bets. 

Fans can track the Mannings as they prepare for the “Kick of Destiny 3” by following @FanDuel and @FDSportsbook on X, Instagram and TikTok, subscribing on YouTube at YouTube.com/FanDuel and following #KickofDestiny on X for the latest updates. New and existing FanDuel customers can make their free pick on which Manning brother they think will win in the Sportsbook app ahead of the Super Bowl. More information can be found at www.FanDuel.com/kickofdestiny.

FanDuel Group KV Layout PR
Peyton Manning and Eli Manning will compete head-to-head on Super Bowl Sunday as they face off at Super Bowl LIX in FanDuel’s “Kick of Destiny 3.”

About FanDuel Group

FanDuel Group is the premier mobile gaming company in the United States. FanDuel Group consists of a portfolio of leading brands across mobile wagering including, America’s #1 Sportsbook FanDuel Sportsbook, its leading iGaming platform FanDuel Casino, the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states with approximately 17 million customers and 25 retail locations. The company is based in New York with offices in Los Angeles, Atlanta and Jersey City, as well as in Canada, Scotland, Ireland, Portugal, Romania and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world’s largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT). 

SOURCE FanDuel Group


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Sensei Debuts World’s Largest Autonomous Supermarket at NRF 2025

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Sensei introduces a new customer experience with democratic entry, simplified real-time basket checkout, discrepancy detection and streamlining the grocery experience for customers.

NEW YORK /PRNewswire/ — Sensei (https://www.sensei.tech/), a global leader in autonomous retail technology, is proud to announce the official debut of its groundbreaking autonomous supermarket at NRF 2025: Retail’s Big Show, taking place in New York City from January 12-14. Sensei introduces real-time basket technology and an autonomous experience with assisted sales; transforming customer convenience and operational efficiency.

Sensei’s technology goes beyond eliminating checkout lines – it enhances the entire shopping journey while providing retailers with invaluable real-time data to optimize their operations,” said Vasco Portugal, CEO and Co-Founder of Sensei. “We’re excited to bring this transformative solution to larger scale supermarkets and challenge the retail industry with what’s possible.

At NRF 2025, Sensei will showcase a live demo of its autonomous store concept at Booth 117 in the FoodService Innovation Zone. Attendees will experience firsthand how Sensei’s technology creates a seamless shopping experience, combining:

  • Autonomous Grocery Solutions: Consumers grab items like cereal, milk, or pasta, and their virtual basket updates in real-time.
  • Assisted Sales Integration: Retailers can redeploy staff from checkout lines to high-value roles, such as supporting bakery or deli operations.
  • Smart Integration: Automated systems like coffee machines can be seamlessly incorporated into the autonomous ecosystem.

Pioneering Retail Innovation
Sensei’s proprietary AI technology combines computer vision, machine learning and sensors to achieve 99% accuracy in tracking consumer interactions with products, a significant improvement over existing autonomous solutions. Shoppers enjoy transparency, as purchases are displayed in real-time, eliminating the friction of scanning and lines.

Exclusive Launch Announcement
Sensei’s presence at NRF coincides with the launch of its 1,200+ square-meter autonomous supermarket in Portugal, in partnership with MC (Sonae Group), the country’s leading grocery retailer. This groundbreaking achievement sets a new benchmark for large-scale autonomous retail environments. Store features include:

  • Democratic Entry: No app, card, or registration is required to enter the store. The entry is open as in any regular supermarket.
  • Diverse and Comprehensive Assortment: The store offers a range of products similar to a traditional supermarket, including solutions like weighable fruits and vegetables, a fish market with service, and bakery and pastry options sold in bulk.
  • Simplified Checkout: Thanks to “real-time basket” technology, customers don’t need to scan products. At checkout, items automatically appear on the screen for confirmation, eliminating the need to remove products from bags or carts.
  • Discrepancy Detection: The technology identifies discrepancies between what the customer picked up (e.g., fruits and vegetables) and what was actually weighted, ensuring greater control and accuracy throughout the shopping journey.

This innovative retail environment integrates AI-powered computer vision, shelf sensors, and real-time inventory tracking to provide unparalleled accuracy and convenience for consumers while delivering valuable behavioral insights and operational efficiencies for retailers.

Visit Sensei at NRF 2025
Sensei will host autonomous store demo at its booth (#117) in the FoodService Innovation Zone at NRF 2025. Explore how autonomous solutions can revolutionize grocery stores, convenience stores, and beyond.

About Sensei
Sensei is the leading European provider of autonomous retail technology, a pioneer in the industry, it was the first technology company to open fully autonomous stores in Europe, Latin America and Brazil. Through an advanced infrastructure that combines AI, computer vision, and sensor fusion, Sensei builds experiences that make shopping more intuitive and generate unprecedented store metrics and performance insights for businesses. www.sensei.tech

SOURCE Sensei Tech

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Child Health

Sesame Workshop and NewYork-Presbyterian Join Forces to Champion Children’s Health

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The two organizations will partner to foster healthy habits in young children and their families by offering free resources and videos and “Sesamatized” spaces

Sesame Workshop,

NEW YORK /PRNewswire/ — Today, Sesame Workshop, the global impact nonprofit behind Sesame Street, and NewYork-Presbyterian announced a partnership to improve health outcomes for young children by supporting their physical and emotional well-being through joyful learning moments engaging parents, caregivers, and community providers. Sesame Workshop is collaborating with NewYork-Presbyterian’s physicians and community partners on a social impact and mass media campaign featuring videos, educational materials, and “Sesamatized” physical spaces, to promote children’s health.

The partnership is launching with a six-part video series titled “Ask a Doctor,” featuring Sesame Street Muppets and NewYork-Presbyterian physicians. The videos are designed to educate and empower parents and caregivers on how to help young children stay healthy. They will cover topics including how to develop healthy sleep habits, deal with food allergies, and prepare for wellness visits. The series can be found on Sesame Workshop’s YouTube channel and will be available on NewYork-Presbyterian’s internal patient entertainment system.

“We are delighted to partner with NewYork-Presbyterian in our shared commitment to equity and health justice,” said Jeanette Betancourt, Ed.D., Senior Vice President of U.S. Social Impact at Sesame Workshop. “Our collaboration allows us to combine our expertise in healthcare, child development, and family and community engagement to make an impactful difference in the lives of those who need it most. In fostering healthy practices, especially in the early years, in ways that incorporate the perspectives and needs of parents and caregivers along with their community support networks, we are all working together to pave the way for a healthier, more equitable future.”

“We are thrilled to work with Sesame Workshop to empower parents and caregivers with important health information and meet families where they are,” said Dr. Deepa Kumaraiah, Senior Vice President and Chief Medical Officer of NewYork-Presbyterian. “Through fun learning moments that support the health and well-being of young people in our communities, we can help reduce health disparities and work toward health justice.”

A key focus of the partnership is a collaboration between Sesame Workshop and NewYork-Presbyterian’s neighboring community partners. Sesame Workshop will create educational materials with input from the children and caregivers in the communities NewYork-Presbyterian serves. Among the resources that will be available are bilingual Muppet videos, storybooks, parent guides, and activity books. “Sesamatized” physical spaces including décor featuring Sesame Street Muppets will open in the second half of 2025. The materials will be available where children and their families are, including community centers and NewYork-Presbyterian’s hospitals and clinics.

Additionally, two videos, featuring Elmo, Gabrielle, and other Sesame Street friends, that celebrate everyone of all hair and fur types complement NewYork-Presbyterian’s Dalio Center for Health Justice’s Crown Hair Care program, an initiative to provide inclusive hair care kits for pediatric and obstetric patients with curly, coiled, or tightly textured hair. These are also featured on NewYork-Presbyterian’s patient entertainment system.

About Sesame Workshop 
Sesame Workshop is the global impact nonprofit behind Sesame Street and so much more. For over 50 years, we have worked at the intersection of education, media, and research, creating joyful experiences that enrich minds and expand hearts, all in service of empowering each generation to build a better world. Our beloved characters, iconic shows, outreach in communities, and more bring playful early learning to families in more than 150 countries and advance our mission to help children everywhere grow smarter, stronger, and kinder. Learn more at www.sesame.org and follow Sesame Workshop on InstagramTikTokFacebook, and X

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About NewYork-Presbyterian
NewYork-Presbyterian is one of the nation’s most comprehensive, integrated academic healthcare systems, encompassing 10 hospitals across the Greater New York area, nearly 200 primary and specialty care clinics and medical groups, and an array of telemedicine services.

A leader in medical education, NewYork-Presbyterian Hospital is affiliated with two renowned medical schools, Weill Cornell Medicine and Columbia University Vagelos College of Physicians and Surgeons. This collaboration means patients have access to the country’s leading physicians, the full range of medical specialties, latest innovations in care, and research that is developing cures and saving lives.

Founded 250 years ago, NewYork-Presbyterian Hospital has a long legacy of medical breakthroughs and innovation, from the invention of the Pap test to pioneering the groundbreaking heart valve replacement procedure called TAVR.

NewYork-Presbyterian’s 50,000 employees and affiliated physicians are dedicated to providing the highest quality, most compassionate care to New Yorkers and patients from across the country and around the world.

For more information, visit www.nyp.org and find us on Facebook, Instagram, YouTube, LinkedIn, and Pinterest.

SOURCE NewYork-Presbyterian

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