Entertainment
LITTLEST PET SHOP CELEBRATES THE YEAR OF THE BOBBLE BY ENCOURAGING FANS ACROSS THE GLOBE TO ‘BOBBLE TO THE BEAT’
LITTLEST PET SHOP, Following an Epic NYC Premiere Event, Basic Fun! Invites Fans Around the World to Unleash the Bobble with a Custom Song and Dance Challenge Inspired by the Pets
BOCA RATON, Fla. /PRNewswire/ — Today, LITTLEST PET SHOP, one of the most well-known collectible toy brands in history, released a call to action to fans around the world to ‘unleash the bobble’. In celebration of the franchise’s long-anticipated return to retail in January – this is sure to be the “Year of the Bobble”! Debuting last week with a pop-up performance at Toys”R”Us at Macy’s Herald Square, Macy’s flagship location in New York City, the Bobble to the Beat social campaign encourages kids and kidults alike to showcase their dancing skills and bobble along with LITTLEST PET SHOP wherever they are, featuring custom choreography alongside an original LITTLEST PET SHOP brand anthem.

To kickstart the craze, TikTok creators @Alexdwong, @GiaNina and @MelissaBecraft, along with the iconic @ToysRUs Geoffrey the Giraffe™ led a flash mob performance of 20+ dancers through Macy’s, and are helping LITTLEST PET SHOP rally fans with dance tutorials, already sparking over 3 million views across Instagram and TikTok. Both the brand anthem and dance challenge, choreographed by acclaimed New York City-based professional director, choreographer, content creator, and producer Michael McCrary, are inspired by the beloved bobblin’ motion of LITTLEST PET SHOP pets, which is featured across figures in the latest Generation 7 of the line. Consumers around the world can join in on the LITTLEST PET SHOP relaunch celebration by gathering their own crew to show off their take on the dance on social media using the hashtag #BobbleToTheBeat.
“It’s essential we relaunched LITTLEST PET SHOP with a creative call to action that would introduce this iconic brand to new audiences on the platforms where they are, and also excite our longtime collectors,” said Katy Katz, Head of Digital Marketing & E-Commerce at Basic Fun! “The ‘Bobble to The Beat’ social campaign perfectly captures the essence of the signature quirky, edgy, and undeniably cute pets that have been loved for decades. Ultimately, we hope to inspire kids of all ages to let down their guard and unleash their own ‘bobble’ with us and LITTLEST PET SHOP!”
With over 1 billion pets sold worldwide since the brand’s initial launch by Hasbro, Inc. (NASDAQ: HAS) over 30 years ago, LITTLEST PET SHOP was the original pet collectible with more than 3,000 pets to collect, display, and trade. Returning to retail this January, the LITTLEST PET SHOP line will feature over 120 bobblin’ pets by the end of the year, including new pets, packs, and playsets available in more than 20 countries worldwide. The first series in Generation 7 features a wide range of new characters to collect and cherish, available within LITTLEST PET SHOP Pet Surprise Singles, LITTLEST PET SHOP Pet Pairs, and LITTLEST PET SHOP Pet Trios assortments, Play Packs and Playsets. Products are available at mass and specialty retailers worldwide, including Macy’s, Toys”R”Us, Amazon, Target, Walmart, Five Below, GameStop and more in the U.S. Learn more at LittlestPetShop.com.
To further the LITTLEST PET SHOP experience, Roblox players can also bobble with the brand on the global immersive platform, which will debut a custom bobble dance emote available in-game starting today! Following the wildly successful collaboration between LITTLEST PET SHOP Master Toy licensee, Basic Fun!, a leading global marketer of toys and consumer products, Hasbro, Inc., a leading toy and game company, and Suit Up Games, a Roblox development studio specializing in high-engagement branded experiences for young audiences, the LITTLEST PET SHOP pet-simulation gaming experience has surpassed over 3.5 million plays since launching in December 2023.
Ready to unleash the bobble? Follow the official @LITTLESTPETSHOP social channels, including Instagram and TikTok, to join in on the fun using #BobbleToTheBeat. For more information about the LITTLEST PET SHOP brand and product line, visit LittlestPetShop.com.
ABOUT BASIC FUN! INC.
Basic Fun! is a dynamic global marketer of classic and innovative children’s entertainment products for today’s kids. The company plays in many core toy categories including classic heritage toys, novelty collectibles, building toys, youth electronics, plush, vehicles, dolls and activity/discovery. Basic Fun!’s key brands include: LITTLEST PET SHOP, Care Bears, Cutetitos, POUND PUPPIES, TONKA, K’NEX, LITE-BRITE, Mash’ems, Playhut, Arcade Classics and more! For more information, please visit www.BasicFun.com.
ABOUT HASBRO
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.
SOURCE Basic Fun!
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amusement and theme parks
Six Flags Magic Mountain Bids Farewell to Superman: Escape from Krypton

In a bittersweet announcement, Six Flags Magic Mountain has confirmed the permanent closure of Superman: Escape from Krypton, once celebrated as the tallest and fastest roller coaster in the world. The decision comes after the ride, which has been out of operation since September, faced an insurmountable challenge due to a “lethal dose of kryptonite”—or in less whimsical terms, the unavailability of necessary parts for refurbishment.
Magic Mountain President Jeff Harris shared insights with the Orange County Register, explaining that the ride was initially taken offline for routine maintenance. However, as the needed components did not materialize in a timely manner, the park deemed it more practical to close the iconic coaster permanently rather than leave enthusiasts in limbo.
Superman: Escape from Krypton was renowned for its thrilling experience, featuring two L-shaped tracks that soared upwards, promising an adrenaline rush like no other. Riders would be catapulted from a standstill to a blistering 100 mph in just seven seconds, reaching heights of 415 feet. It was a must-ride attraction for thrill-seekers visiting the park.
As for the future of the now vacant queue, station, and launch track, Six Flags has yet to announce any specific plans. However, fans of the park can take solace in the fact that the nearby Lex Luthor: Drop of Doom, which shares its tower with the Superman coaster, will remain operational and is set to reopen next month.
The closure of Superman has sparked a wave of sentiment among roller coaster enthusiasts, particularly on platforms like Reddit, where many have expressed their disappointment. For numerous fans, Superman was more than just a ride; it was a highlight of their amusement park experience.
Despite this loss, Magic Mountain still boasts an impressive lineup of 19 roller coasters, maintaining its title as the amusement park with the highest number of coasters in the world. Looking ahead, a new roller coaster is slated to debut in 2026, which will restore the park’s count back to 20.
Originally opened as Superman: The Escape in 1997, the coaster underwent a significant transformation in 2011, being rebranded as Superman: Escape from Krypton. This revamp flipped the ride vehicles, allowing thrill-seekers to launch backward while facing towards the ground, enhancing the heart-pounding experience of the descent.
Even though Superman has left the tracks, fans can still encounter the Man of Steel in other forms within the park, including on the Justice League: Battle for Metropolis dark ride and through character meet-and-greet opportunities.
As the park moves forward, the memory of Superman: Escape from Krypton will undoubtedly live on in the hearts of many who experienced its exhilarating ride. Magic Mountain continues to be a haven for roller coaster enthusiasts, promising exciting adventures for years to come.
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Entertainment
“Sleeves Senior Pickleball Report: Hive 16mm Paddle Review”
Get the lowdown on the latest episode of Sleeves Senior Pickleball Report, featuring an in-depth review of the Hive 16mm paddle from Reign and Win.
In the latest episode of Sleeves Senior Pickleball Report, Mike Sleeves Sliwa delivered an insightful paddle review, focusing on the much-anticipated Hive 16mm from Reign and Win. As an authority in the pickleball community, Sleeves’ expertise and attention to detail provided viewers with a comprehensive analysis of the paddle’s performance.
During the review, Sleeves highlighted the Hive 16mm’s innovative design, emphasizing its honeycomb core and the impact it had on the paddle’s feel and responsiveness. He meticulously assessed its power, control, and maneuverability, catering to both seasoned players and newcomers to the sport.
Sleeves’ engaging presentation and genuine passion for the game made this paddle review not only informative but also entertaining. His candid insights and practical demonstrations undoubtedly left viewers eager to get their hands on the Hive 16mm for their next game. As always, Sleeves continues to be a trusted source for pickleball enthusiasts seeking reliable gear reviews and expert advice.
Use the code “Reign10” and get 10% off your purchase. A percentage of proceeds go to Non-Profit Bee Farmers. SAVE THE BEES! https://reignandwinpickleball.com/pro…
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Sleeve’s SPR on the web:
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Merch links and affiliate links…
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Picklin is revolutionizing pickleball practice with The Dink Net! Improve your dink game and revolutionize your practice with this portable net that sets up in under 60 seconds. Perfect for practicing your skills anywhere, The Dink Net enhances muscle memory and helps you become an expert player faster. Picklin is dedicated to enhancing your game with innovative products, ensuring your transition into pickleball is smooth and enjoyable.
Use code SENIORPICKLEBALLREPORT for 10% off your entire order. Elevate your pickleball experience with Picklin! https://startpicklin.com/seniorpickleballreport
Fitville is offering a discount to you, the viewers of Sleeve’s SPR… Use this code to get 30% off: SPR30
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Learn about the R.A.W. (Reign and Win) Excluder 1, a fantastic paddle that supports non-profit bee farmers and contributes to preserving bees. Use the promo code “Reign10” to get a 10% discount on your purchase. Let’s work together to save the bees, who play a vital role in sustaining life on our planet. Click the link below to find out more about this product.
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Entertainment
Lifestyle Icon Martha Stewart Confirmed As Vivid Sydney 2025’s Global Storyteller

Vivid Sydney 2025 in Conversation with Martha Stewart. Image credit – Destination NSW
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