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Major League Pickleball (MLP) and DUPR partner with Life Time in Strategic Alliance to Elevate Fastest-Growing Sport

Nearly five million people are now playing pickleball according to the latest data from the Sports and Fitness Industry Association and today, Major League Pickleball (MLP) and DUPR (Dynamic Universal Pickleball Rating) announced a strategic alliance with Life Time (NYSE: LTH) to continue elevating the sport through hosting tournaments and events at iconic Life Time locations, adopting the DUPR official rating system across all Life Time clubs

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CHANHASSEN, Minn. /PRNewswire/ — Nearly five million people are now playing pickleball according to the latest data from the Sports and Fitness Industry Association and today, Major League Pickleball (MLP) and DUPR (Dynamic Universal Pickleball Rating) announced a strategic alliance with Life Time (NYSE: LTH) to continue elevating the sport through hosting tournaments and events at iconic Life Time locations, adopting the DUPR official rating system across all Life Time clubs, partnering on improved technology and offering shared marketing support.

Major League Pickleball (MLP) and DUPR partner with Life Time in Strategic Alliance to Elevate Fastest-Growing Sport

“This is an exciting time for all of us involved in making pickleball a sport that everyone chooses to play – whether competitively, for fun, for physical and mental health, to be a part of a welcoming community or all the above. I’ve never seen a sport so unifying,” said Life Time Founder, Chairman and CEO Bahram Akradi. “Through this strategic alliance among our organizations, we will take pickleball to the next level through elevated events, experiences, ratings and execution with one standard in mind – being the best. We are thrilled to be working with MLP and DUPR.”

As a part of the partnership, Life Time will adopt the DUPR rating system and technology across all of its pickleball programming, making the sport even more accessible by creating even playing fields and providing best-in-class technology to run events. MLP will also be bringing at least two of its marquee team-based events to Life Time locations in 2023.

MLP has made news in recent months with its roster of new team owners including iconic professional athletes, serial entrepreneurs, best-selling authors and speakers, billionaire investors and more. As the 2023 season gets underway, the league will grow to 16 teams, double its events from three to six and surpass the $2M mark in player prize money and payouts. 

“We could not be more excited to create this strategic alliance with Life Time,” said MLP and DUPR Founder Steve Kuhn. “Life Time owns and operates the most pickleball courts of any company in the U.S., located within the most beautiful athletic country clubs in prime locations creating the perfect environment to host MLP events. Additionally, aligning with DUPR to provide the most accurate global rating system will provide immense benefit to players, regardless of which Life Time club they’re playing at across the country. Together we’ll see the sport continue to explode in growth as we aim to hit our goal of 40 million players by 2030.”

Further details of the deal were not disclosed. For more information visit: MLPLife Time and DUPR.

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Multi-media assets of pickleball at Life Time can be found here.

About Major League Pickleball
Major League Pickleball (MLP) is the first of its kind professional team league and the standard-bearer for the fastest-growing sport in the United States. Led by Founder & CEO Steve Kuhn, MLP is committed to perpetuating the sport’s larger role in society and permeating every facet of pickleball’s business, marketing, and community relations. With iconic team owners, a co-ed team format, an innovative draft, easy to understand scoring, groundbreaking broadcast quality, and the highest prize money events in pro pickleball, MLP’s goal is to elevate and grow the sport in everything it does. For more information on Major League Pickleball, visit MajorLeaguePickleball.net and follow Major League Pickleball on FacebookTwitterInstagramTikTok, and YouTube.

About DUPR
DUPR (Dynamic Universal Pickleball Rating) is the most accurate and only global pickleball rating system trusted by the world’s premier Pickleball clubs, tours, and professionals. All players, regardless of their age, gender, location, or skill, are rated on the same scale between 2.00-8.00 based on their match results. DUPR is free and anyone can have a rating.

SOURCE Life Time Inc.

Author

  • Michael J Sliwa

    Over the past few years, Mike has become an insane pickleballer (pickler), fortunately for the senior 50+ crowd he started his show, Sleeve’s Senior Pickleball Report. He spends the rest of his time speaking on social justice and spending time with his beautiful wife, Karen, and enjoying simple living in his ger/yurt. View all posts

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Over the past few years, Mike has become an insane pickleballer (pickler), fortunately for the senior 50+ crowd he started his show, Sleeve's Senior Pickleball Report. He spends the rest of his time speaking on social justice and spending time with his beautiful wife, Karen, and enjoying simple living in his ger/yurt.

Senior Pickleball Report

People of Pickleball Podcast with Mike Sleeves Sliwa and Rob Nunnery

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Rob Nunnery

In the latest episode of the People of Pickleball Podcast, host Mike Sleeves Sliwa welcomes APP and Selkirk-sponsored player Rob Nunnery for an engaging and insightful conversation. If you’re a fan of pickleball, this episode is a must-listen!

From Court to Conversation

The episode kicks off with Rob sharing his journey from being a Division 1 college tennis player to discovering the dynamic world of pickleball in 2019. Mike dives into Rob’s athletic background, exploring how tennis has influenced his style and approach to pickleball. Rob’s enthusiasm is contagious as he reflects on the sport’s rapid growth and highlights the pivotal moments leading up to its explosion in popularity, especially during the pandemic.

The Dual Nature of Pickleball

One of the episode’s standout discussions revolves around the relationship between amateur and professional pickleball. Rob emphasizes the importance of the amateur scene as the backbone of the pro game, suggesting that greater spectator interest in pro events hinges upon strong community participation. Both hosts delve into how amateur players often don’t realize the excitement of pro pickleball and how crucial it is for the sport to build a narrative that resonates with casual players.

Exploring Innovations in the Sport

Listeners are treated to thoughts on how pickleball can translate its high-octane atmosphere into captivating viewing experiences. Rob proposes intriguing ideas about how to enhance the viewer engagement through scoring and match dynamics—an exciting glimpse into the evolving discourse around the sport. The conversation of narratives also flares up as they consider how the personalities behind the paddles can be leveraged to create compelling stories that draw in spectators and investors alike.

A Peek into the Future

As the episode winds down, Rob shares his ambitious vision for the growth of pickleball at both an amateur and international level. With discussions about infrastructure in Europe and Asia, and the accessibility of the sport being a major theme, Rob’s insights offer hope for the future of pickleball. He lays out how dedicated facilities and grassroots initiatives can boost participation globally, painting a picture of a thriving pickleball community that’s inclusive and vibrant.

A Must-Listen for Pickleball Enthusiasts!

This episode is bound to leave you with a fresh perspective on the sport and its dynamic players. Mike and Rob’s chemistry is evident, creating an enjoyable listening experience filled with laughter and enlightening discussions. Whether you’re a seasoned player, a casual fan, or just curious about the world of pickleball, there’s something for everyone in this episode.

Join Mike Sleeves Sliwa and Rob Nunnery as they unpack the nuances of pickleball, make sure to tune into the latest episode of the People of Pickleball Podcast! Follow along for more exciting discussions, and don’t forget to subscribe to stay updated on all things pickleball. Let’s Pickle!

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Rob Nunnery

IG: @robnunnery

Bio: https://www.selkirk.com/pages/team-selkirk/rob-nunnery?srsltid=AfmBOorc93K9ojwoPx7BFijf2ijmPaIZ8vODxa6crt1WVhTkw69ljBA9

UTR-P

https://www.utrsports.net/pages/play-pickleball

Hey, “People of Pickleball” fans! Looking for some great deals on the latest pickleball gear and services? We’ve got you covered! Just head over to this link https://stm-store.online/spr-episode-links/  for exclusive discounts crafted just for our listeners. Don’t miss out on elevating your game with top-notch pickleball essentials at amazing prices! https://stm-store.online/spr-episode-links/

More info about Pickleball Cruise: Pickleball Cruise https://www.pickleballintl.org

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Sleeve’s SPR on the web: https://stmdailynews.com/sleeves-senior-pickleball-report/ Sign up for the SPR Newsletter and get news and episode release info right into your inbox: https://stmdailynews.com/sleeves-senior-pickleball-report/sleeves-spr-newsletter-sign-up/

Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report

STM Daily News is a multifaceted podcast that explores a wide range of topics, from life and consumer issues to the latest in food and beverage trends. Our discussions dive into the realms of science, covering everything from space and Earth to nature, artificial intelligence, and astronomy. We also celebrate the amateur sports scene, highlighting local athletes and events, including our special segment on senior Pickleball, where we report on the latest happenings in this exciting community. With our diverse content, STM Daily News aims to inform, entertain, and engage listeners, providing a comprehensive look at the issues that matter most in our daily lives. https://stories-this-moment.castos.com/


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Travel

Exciting News: Pickleball International Launches 2025 Pickleball Cruise Season!

Pickleball International is launching a luxurious cruise experience in June 2025, featuring indoor courts, stunning scenery, and exciting destinations like Ensenada and Cabo San Lucas. It’s a Pickleball Cruise.

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white cruise ship. Pickleball Cruise 2025
Photo by Matthew Barra on Pexels.com

Hey, Pickleballers! It’s Mike Sliwa here, and I have some thrilling news to share with all of you. If you’ve ever dreamed of combining your love for pickleball with a luxurious cruise experience, then mark your calendars for June 2025! Pickleball International is set to launch its highly anticipated 2025 Pickleball Cruise season and trust me, you won’t want to miss out.

Screen Shot 2024 11 08 at 4.21.25 AM
Image Credit: Royal Caribbean/ Pickleball Cruise 2025

What to Expect

This year, the cruise season kicks off with a spectacular three-day luxury getaway to Ensenada, Mexico, from June 17-20, followed by a five-night escape to the stunning Cabo San Lucas from June 20-25. Imagine soaking in the beautiful landscapes of Baja while enjoying top-notch amenities onboard with Royal Caribbean Cruise Line. It’s the perfect blend of relaxation, adventure, and, of course, pickleball!

Cruise Ship Pickleball Tournament! https://www.pickleballintl.org

Indoor Pickleball Courts

One of the standout features of this cruise is the availability of indoor pickleball courts. Whether you’re a seasoned player or a newcomer to the sport, there will be plenty of opportunities to play and improve your game. Picture this: you’re playing pickleball with ocean views, surrounded by fellow enthusiasts, all while enjoying the luxurious comforts of a cruise liner. It’s an experience that promises to be both exhilarating and unique.

Explore the Beauty of Baja

Aside from the fantastic pickleball experience, the breathtaking landscapes of Baja California will leave you in awe. Ensenada is famous for its stunning coastal views, vibrant culture, and delicious cuisine. Cabo San Lucas, known for its beautiful beaches and lively atmosphere, will offer plenty of opportunities for exploration and fun.

@stmblog

Join us for the 2025 Pickleball Cruise to Baja Mexico! Enjoy luxury, stunning landscapes, and indoor pickleball from June 17-25. Book now! 🌊🏓 ♬ original sound – STMDailyNews

Book Your Spot!

Spaces for this incredible adventure are sure to fill up quickly, so don’t wait too long to secure your spot. For more details about the itinerary, pricing, and how to book, be sure to check out the official Pickleball International website: Pickleball International.

This is a fantastic opportunity to merge your passion for pickleball with a dream vacation. So gather your friends, pack your paddles, and get ready for an unforgettable cruise experience in 2025!

Let’s Pickle – Cruise!


For more information, follow the link to Pickleball International: https://www.pickleballintl.org

Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/

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We’ll inform you about the thrilling Pickleball Cruise adventure through our podcasts and social media channels.

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Sports

2024 National Pickleball League Season Insights with Michael Chen

“Explore the 2024 National Pickleball League season with Michael Chen, co-founder, on the Sleeves Senior Pickleball Report.”

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balls and checkered paddles. National Pickleball League
Photo by Lindsey Flynn on Pexels.com

In the latest episode of the Sleeves Senior Pickleball Report, host Mike Sleeves Sliwa delves into the heart of the sport with an exclusive interview featuring Michael Chen, co-founder of the National Pickleball League. Titled “People of Pickleball,” this episode offers an insightful look into the upcoming 2024 season and the exciting developments within the sport. As the conversation unfolds, listeners gain a deeper understanding of the league’s vision, upcoming tournaments, and the impact on the pickleball community at large.

2024 National Pickleball League Season Insights | Michael Chen Interview

The engaging dialogue between Sliwa and Chen captures the essence of the sport, offering valuable insights for both seasoned players and newcomers. From discussing competitive strategies to the influence of pickleball on local communities, the episode provides a comprehensive view of the sport’s evolution. Whether you’re an avid player or simply pickleball-curious, this episode is a must-listen for anyone passionate about the game.

National Pickleball League

https://www.nplpickleball.com


Tune in every week for engaging conversations, expert interviews, and the latest news in the pickleball world. Don’t forget to subscribe and leave us a review to help us grow the community!

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Hey, “People of Pickleball” fans! Looking for some great deals on the latest pickleball gear and services? We’ve got you covered! Just head over to this link for exclusive discounts crafted just for our listeners. Don’t miss out on elevating your game with top-notch pickleball essentials at amazing prices!

Sleeve’s SPR on the web: https://stmdailynews.com/sleeves-senior-pickleball-report/

Sign up for the SPR Newsletter and get news and episode release info right into your inbox: https://stmdailynews.com/sleeves-senior-pickleball-report/sleeves-spr-newsletter-sign-up/

Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report

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Author

  • Michael J Sliwa

    Over the past few years, Mike has become an insane pickleballer (pickler), fortunately for the senior 50+ crowd he started his show, Sleeve’s Senior Pickleball Report. He spends the rest of his time speaking on social justice and spending time with his beautiful wife, Karen, and enjoying simple living in his ger/yurt. View all posts


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