LOS ANGELES, MUMBAI, India and TORONTO /CNW/ – QYOU Media Inc., (TSXV: QYOU) (OTCQB: QYOUF) a company operating in India and the United States producing and distributing content created by social media stars and digital content creators, has announced that their QYOU USA Influencer Marketing business unit has been awarded the prestigious Drum Award in the Social Media: Media and Entertainment category for their campaign for the movie Scream VI on behalf of Paramount Pictures. The award faced stiff competition from leading social marketing campaigns including Havas (BBC Eurovision); MG OMD (Spiderman) and Wavemaker (Yellowstone: 1923). A complete presentation on the Scream VI award can be found HERE.

---

---

To excite new and existing fans of SCREAM, Paramount tapped QYOU to generate mass awareness, engagement and anticipation for Scream VI via a large scale, short form video campaign on TikTok, Instagram Reels and YouTube featuring top creators, custom creative and in-house production. The campaign featured unique creative executions that all funneled into the overall campaign creative, “Ghostface Unleashed” in which the film’s recurrent character was “unleashed” on NYC to terrorize unsuspecting creators. Overall, the entire campaign generated 17.5M+ views, 1.9M+ engagements, a 10.83% Engagement Rate (ER) and 145K+ clicks directly to the ticketing site, resulting in an overall Click-Thru-Rate (CTR)of 2.48% which comes in at nearly 3x the platform benchmark of .87%. In its opening weekend, Scream VI was #1 at the Box Office, setting a franchise record with a $67M debut at global box office with 42% of the audience in the key 18-24 demographic.

2023 has delivered a stellar list of 23 different awards garnered by both the QYOU USA (9) and Chtrbox India (14) influencer marketing business units representing a variety of overall company campaigns and individual accomplishments. Most recently Chtrbox received the accolade of being named “Agency of the Year” at the 2023 Entrepreneur India awards.

The influencer marketing and creator economny continues to experience unprecedented growth. Goldman Sachs has already predicted that it will generate $480 Billion in overall spending by 2027. Sprout Social recently published a report estimating that the Influencer Marketing industry is set to generate $21.2 billion worldwide in 2023 up from just $1.7 billion in 2016. Data Bridge Market Research has projected that the industry will experience a compound annual growth rate of 32.5% from 2022-2029.

Glenn Ginsburg, President of QYOU USA, commented, “We could not be more proud of the stellar work done by our US and India teams and we believe the recognition we have received is a testament to that amazing work with the help of our terrific partners. The profound importance of the creator economy in marketing top brands and products while generating true engagement at scale has become an essential component of the media landscape. We see a bright future ahead for our overall business as we continue to grow the list of blue chip partners that want to leverage our expertise.”

About QYOU Media

One of the fastest growing creator-media companies, QYOU Media operates in India and the United States producing, distributing and monetizing content created by social media influencers and digital content stars. In India, under our flagship brand, The Q and on connected TV, via channels Q Kahaniyan, Q GameX, Q Comedistaan, Sadhguru TV and Bollywood Hungama we curate, produce and distribute premium content across television networks, VOD and OTT platforms, mobile phones, smart TV’s and app-based platforms. In addition, QYOU has numerous additional content destinations, apps and gaming platforms engaging over 125 million Indian households weekly. Our influencer marketing company, Chtrbox, has been a pioneer in India’s creator economy, leveraging data to connect brands to the right social media influencers. QGamesMela is a recently launched casual gaming business leveraging access to the large audience enjoyed by Q India products. In the United States, we power major film studios, game publishers and brands social media marketing efforts on TikTok, Instagram and YouTube via custom content creation, media and creators/influencers. Founded and created by industry veterans from Lionsgate, MTV, Disney and Sony, QYOU Media’s millennial and Gen Z-focused content reaches more than one billion consumers around the world every month. Experience our work at www.qyoumedia.com

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE QYOU Media Inc.

LONDON, Dec. 4, 2023 /PRNewswire/ — Popular instant messaging app, imo, has collaborated with The Game Awards (TGA) to become its Global Distribution Partner. This partnership will allow imo to broadcast the 2023 ceremony in Los Angeles worldwide on December 8, 2023, at 12:30 am GMT.

The Game Awards is an annual award event that honours the achievements in the video game industry. It brings together game players, developers, and notable popular culture icons to celebrate and showcase gaming as a challenging, immersive, and inspiring art form. This year, an advisory board of top game publishers and platforms will guide the event, which 5,000 special guests and industry insiders will attend.

Past TGA ceremonies have featured famous faces like Gal Gadot, Christopher Nolan, Keanu Reeves, Vin Diesel, Al Pacino, Jason Schwartzman, Jack Black, Margot Robbie, and Tom Holland. This year, Game of the Year nominees are Alan Wake 2, Baldur’s Gate 3, Marvel’s Spider-Man 2, Resident Evil 4, Super Mario Bros. Wonder, and The Legend of Zelda: Tears of the Kingdom.

imo users can access the live stream by clicking a dedicated banner in the ‘Story’ section on the homepage or the Voice Room. They will enjoy an immersive 3-hour broadcast of the prestigious ceremony. “We feel honoured to be The Game Awards’ Global Distribution Partner and bring this exciting event to our community. We will continue to enhance our services and bring new and exciting features to our community,” said Mehran Kabir, Business Director of imo.

“We aim to reach more audiences, so we’re thrilled to welcome imo users,” said Geoff Keighley, The Game Awards CEO and Host. He added, “We want people to see gaming as an inspiring, immersive, and challenging form of entertainment.”

Platforms like Facebook, YouTube, and Instagram have also signed to distribute The Game Awards 2023 globally.

Know more about this event at https://imo.im/blog/imo-partners-with-The-Game-Awards-2023-for-worldwide-live-streaming-en?lang=en&force=true.

Download imo for free at https://imo.im/. 

About imo

imo is a global instant communication platform aiming to provide the most convenient, interactive, and fun way for people to connect. Through accessible audio and video communication services, imo connects over 200 million users in 62 languages across more than 170 countries and regions around the world. imo has been empowering people with the ability to connect over miles and boundaries between them.

SOURCE imo

HOLLYWOOD, Calif. /PRNewswire/ — The ninth annual Asian World Film Festival (AWFF) announced its competition winners at a star-studded event on November 17 at the Culver Theater. The Hanging Gardens (Iraq) directed by Ahmed Al-Daradji, won the Snow Leopard Award for Best Film, presented by Vietnamese actress Kieu Chinh (The Joy Luck Club). Michael A. Goorjian garnered the Snow Leopard for Best Actor in Amerikatsi (Armenia). The Snow Leopard for Best Actress went to Mouna Hawa for Inshallah a Boy (Jordan). The Snow Leopard Lifetime Achievement Award, which was given to John Milius, Oscar· nominated screenwriter, film director, and producer celebrating his legendary career including Apocalypse Now, Dirty Harry, Red Dawn and Conan the Barbarian, was presented by actor Martin Kove (Karate Kid, Rambo).

---

---

The 10-day AWFF offered a wide range of more than 50 feature films and special screening programs including 23 Academy Award® and Golden Globe® submissions for Best International Feature Film and Best Motion Picture, Non-English Language respectively from Asia. Several films honored by the AWFF are the official submissions of their respective countries: Armenia – Amerikatsi, Georgia – Citizen Saint, Iran – The Night Guardian, Iraq – Hanging Gardens, Jordan – Inshallah a Boy, Taiwan- Marry My Dead Body.

The AWFF presented a series of exclusive Snow Leopard Film Awards with the assistance of Jury President Jon Amiel. The Panavision Award for Best Cinematography ($60,000 Camera Grant Package) was presented to Krum Rodriguez for Citizen Saint (Georgia) by Pitof, visual effects producer, director (Catwoman, Alien: Resurrection). The Special Jury Award went to The Night Guardian by Reza Mirkarimi (Iran), presented by actress Mai Thu Huyen (Kieu). The Audience Award went to Marry My Dead Body (Taiwan), directed by Cheng Wei Hao. 

The Snow Leopard honorary awards included Outstanding Cinematic Achievement Award was given to Peter Kwong (Big Trouble in Little China), presented by actress Nancy Kwan (The World of Susie Wong).  The Rising Star Award was presented to Anirudh Pisharody (Big Sky, Never Have I Ever, 9-1-1), by Breydan Maniago (Dahmer).

The Winn Slavin Humanitarian Award was given to Le Ly Hayslip, honoring her dedicated efforts to humanitarian relief, education, and development to help rebuild Vietnam, presented by fine art entrepreneur Randall Slavin. The Bruce Lee Award was presented to Tony Jaa, legendary Thai martial arts actor, action director, presented by actor Andy Cheng (Rush Hour, Shanghai Noon).  AWFF New Horizon Best Film Award was given to Berlin, directed by Atul Sabharwal (India), presented by Michelle Sugihara, Executive Director of CAPE (Coalition of Asian Pacifics in Entertainment).

“The spirit of our 9^th Year was Discovery and we delivered on a broad range of remarkable Asian films and engaging audience experiences,” stated Georges Chamchoum, AWFF executive director. “With our return to Culver City, we broke our records for movies with 23 Oscar submissions, the filmmakers in attendance, and our loyal audience.”

The Short Films Awards, winners selected from 12 finalists from over 200 entries, include the Grand Prize for Best Film ($2,000 Winn Slavin Fine Art Gallery Award) given to The Old Young Crow by Liam LoPinto (Japan). The Runner-Up Award (Panavision Award of $15,000 Camera Package) went to Our Males and Females by Ahmad Alyaseer (Jordan). A Special Mention was given to Witness by Aida Tebianian (Iran).

The competition and honorary awards were delivered during a music-filled ceremony hosted by Mark LaBella (SWAT) and Charlene Shen (Sky Link TV). Among the evening’s internationally recognized performers were a Muy Thai martial arts exhibition, and an amazing performance from ADEM Show, Vietnamese singer Nguyen Hong Nhung and a colorful finale of Hung Gar Kung Fu and the Lion Dance Academy.

SNOW LEOPARD COMPETITION AWARDEES

• Best Picture: Hanging Gardens directed by Ahmed Al-Daradji (Iraq)
• Best Actor: Michael A. Goorjian in Amerikatsi (Armenia)
• Best Actress: Mouna Hawa in Inshallah a Boy (Jordan)
• Panavision Best Cinematography: Krum Rodriguez for Citizen Saint (Georgia)
• Special Jury Prize: The Night Guardian by Reza Mirkarimi (Iran)
• Audience Award: Marry My Dead Body (Taiwan), Director Cheng Wei Hao

SNOW LEOPARD HONORARY AWARDS

• Lifetime Achievement Award – JOHN MILIUS
• Outstanding Cinematic Achievement – PETER KWONG
• Rising Star Award – ANIRUDH PISHARODY

ADDITIONAL AWARDS

• The AWFF Bruce Lee Award, in partnership with the Bruce Lee Foundation – TONY JAA
• AWFF New Horizon Award: BERLIN by Atul Sabharwal (India)
• Winn Slavin Humanitarian Award – LE LY HAYSLIP

SHORT FILM FINALISTS

• Best Film (Winn Slavin Prize): The Old Young Crow by Liam LoPinto (Japan)
• Runner Up (Panavision grant): Our Males and Females by Ahmad Alyaseer (Jordan)
• Special Mention: Witness by Aida Tebianian (Iran)

The AWFF series of Snow Leopard Awards is bestowed in partnership with The Snow Leopard Trust to raise awareness for the endangered snow leopard and their Asian ecosystem.

The AWFF is proudly sponsored by Presenting Partner: Winn Slavin; Additional Sponsors: Bruce Lee Foundation, Tincom Media, Dr J’s, Korean Cultural Center – Los Angeles (KCCLA), Dutcher Crossing, Panavision, Pechanga, Taiwan Academy, Taiwan Creative Content Agency (TAICCA), Fifth Atrium, Copacetic, BARCO, Emporium Thai, HC Foods, Hollywood Arab Film Association, Vivenu, DTLA Ayce Korean BBQ and The Dive Oyster Bar, among others. 

ABOUT ASIAN WORLD FILM FESTIVAL (AWFF) go to www.asianworldfilmfest.org

Follow AWFF on: Facebook, Instagram, X (formally Twitter), and YouTube