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Meta shift from fact-checking to crowdsourcing spotlights competing approaches in fight against misinformation and hate speech
Anjana Susarla, Michigan State University
Meta’s decision to change its content moderation policies by replacing centralized fact-checking teams with user-generated community labeling has stirred up a storm of reactions. But taken at face value, the changes raise the question of the effectiveness of Meta’s old policy, fact-checking, and its new one, community comments.
With billions of people worldwide accessing their services, platforms such as Meta’s Facebook and Instagram have a responsibility to ensure that users are not harmed by consumer fraud, hate speech, misinformation or other online ills. Given the scale of this problem, combating online harms is a serious societal challenge. Content moderation plays a role in addressing these online harms.
Moderating content involves three steps. The first is scanning online content – typically, social media posts – to detect potentially harmful words or images. The second is assessing whether the flagged content violates the law or the platform’s terms of service. The third is intervening in some way. Interventions include removing posts, adding warning labels to posts, and diminishing how much a post can be seen or shared.
Content moderation can range from user-driven moderation models on community-based platforms such as Wikipedia to centralized content moderation models such as those used by Instagram. Research shows that both approaches are a mixed bag.
Does fact-checking work?
Meta’s previous content moderation policy relied on third-party fact-checking organizations, which brought problematic content to the attention of Meta staff. Meta’s U.S. fact-checking organizations were AFP USA, Check Your Fact, Factcheck.org, Lead Stories, PolitiFact, Science Feedback, Reuters Fact Check, TelevisaUnivision, The Dispatch and USA TODAY.
Fact-checking relies on impartial expert review. Research shows that it can reduce the effects of misinformation but is not a cure-all. Also, fact-checking’s effectiveness depends on whether users perceive the role of fact-checkers and the nature of fact-checking organizations as trustworthy.
Crowdsourced content moderation
In his announcement, Meta CEO Mark Zuckerberg highlighted that content moderation at Meta would shift to a community notes model similar to X, formerly Twitter. X’s community notes is a crowdsourced fact-checking approach that allows users to write notes to inform others about potentially misleading posts.
Studies are mixed on the effectiveness of X-style content moderation efforts. A large-scale study found little evidence that the introduction of community notes significantly reduced engagement with misleading tweets on X. Rather, it appears that such crowd-based efforts might be too slow to effectively reduce engagement with misinformation in the early and most viral stage of its spread.
There have been some successes from quality certifications and badges on platforms. However, community-provided labels might not be effective in reducing engagement with misinformation, especially when they’re not accompanied by appropriate training about labeling for a platform’s users. Research also shows that X’s Community Notes is subject to partisan bias.
Crowdsourced initiatives such as the community-edited online reference Wikipedia depend on peer feedback and rely on having a robust system of contributors. As I have written before, a Wikipedia-style model needs strong mechanisms of community governance to ensure that individual volunteers follow consistent guidelines when they authenticate and fact-check posts. People could game the system in a coordinated manner and up-vote interesting and compelling but unverified content. https://www.youtube.com/embed/HsV6DHmC8UA?wmode=transparent&start=0 Misinformation researcher Renée DiResta analyzes Meta’s change in content moderation policy.
Content moderation and consumer harms
A safe and trustworthy online space is akin to a public good, but without motivated people willing to invest effort for the greater common good, the overall user experience could suffer.
Algorithms on social media platforms aim to maximize engagement. However, given that policies that encourage engagement can also result in harm, content moderation also plays a role in consumer safety and product liability.
This aspect of content moderation has implications for businesses that either use Meta for advertising or to connect with their consumers. Content moderation is also a brand safety issue because platforms have to balance their desire to keep the social media environment safer against that of greater engagement.
AI content everywhere
Content moderation is likely to be further strained by growing amounts of content generated by artificial intelligence tools. AI detection tools are flawed, and developments in generative AI are challenging people’s ability to differentiate between human-generated and AI-generated content.
In January 2023, for example, OpenAI launched a classifier that was supposed to differentiate between texts generated by humans and those generated by AI. However, the company discontinued the tool in July 2023 due to its low accuracy.
There is potential for a flood of inauthentic accounts – AI bots – that exploit algorithmic and human vulnerabilities to monetize false and harmful content. For example, they could commit fraud and manipulate opinions for economic or political gain.
Generative AI tools such as ChatGPT make it easier to create large volumes of realistic-looking social media profiles and content. AI-generated content primed for engagement can also exhibit significant biases, such as race and gender. In fact, Meta faced a backlash for its own AI-generated profiles, with commentators labeling it “AI-generated slop.”
More than moderation
Regardless of the type of content moderation, the practice alone is not effective at reducing belief in misinformation or at limiting its spread.
Ultimately, research shows that a combination of fact-checking approaches in tandem with audits of platforms and partnerships with researchers and citizen activists are important in ensuring safe and trustworthy community spaces on social media.
Anjana Susarla, Professor of Information Systems, Michigan State University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
News
Entertain with Ease Using Fresh Fall Flavors
Fresh Fall Flavors: When seasonal celebrations start to fill up your calendar as you host friends and family, an appetizer that is delicious, yet simple, quickly moves from a new addition at the table to a tried-and-true shareable that guests look forward to year after year. This Baked Feta with Roasted California Grapes recipe delivers warm and rich flavors while being incredibly easy to prepare in a rush.
Entertain with Ease Using Fresh Fall Flavors
(Feature Impact) When seasonal celebrations start to fill up your calendar as you host friends and family, an appetizer that is delicious, yet simple, quickly moves from a new addition at the table to a tried-and-true shareable that guests look forward to year after year.
This Baked Feta with Roasted California Grapes recipe delivers warm and rich flavors while being incredibly easy to prepare in a rush. Juicy Grapes from California are roasted to deepen their sweet flavor then served over baked feta for a bite that is sweet, tangy and comforting.
Don’t forget: Grapes make an excellent healthy and fresh snack any time during the fall season, whether you need an after-school pick-me-up, a break between meetings or a quick on-the-go breakfast.
Fall into more flavorful recipe ideas at GrapesFromCalifornia.com.
Watch video to see how to make this recipe!
Baked Feta with Roasted California Grapes
Servings: 6
- 1 1/2 cups red and black seedless Grapes from California
- 1 tablespoon olive oil, plus additional for drizzling, divided
- 1-2 teaspoons balsamic vinegar
- 1 pound block feta
- 1-2 tablespoons fresh thyme
- 1 teaspoon dried oregano
- red pepper flakes, to taste
- crusty bread slices
- Heat oven to 400 F.
- In medium bowl, toss grapes with 1 tablespoon olive oil and balsamic vinegar to coat then place on baking tray. Roast 10-15 minutes, or until grapes just begin to soften. Remove from oven and let rest in pan 5 minutes.
- Slice block of feta into two thick slices and place in baking dish. Sprinkle with thyme, oregano and red pepper flakes, to taste, and drizzle with olive oil. Top with roasted grapes. Bake about 10 minutes, or until cheese has softened. Serve with crusty bread slices.
SOURCE:
California Table Grape Commission
For more recipe ideas, visit “FOOD & DRINK!“
(Feature Impact) Every year, approximately 200,000 service men and women transition from military life to corporate America. Finding the right civilian career is a transition, but it’s an opportunity to leverage military leadership and mission-driven talent.
Traditional hiring processes often focus on conventional resumes, but forward-thinking organizations recognize military experience as a competitive advantage in today’s workforce. The resilience, integrity and adaptability of America’s veterans and military families make them uniquely positioned to drive growth and innovation in their communities.
“Veterans bring unmatched discipline, adaptability and a results-driven mindset that directly translates to high-impact corporate careers,” said Drew Matheson, senior director at Capital One’s Commercial Bank and retired U.S. Army infantry officer. “While military experience doesn’t always fit perfectly on a traditional paper resume, employers like Capital One who know how to decode these unique leadership skills are able to unlock an incredible pipeline of proven performers.”
To help transitioning service members successfully navigate this career pivot, military community leaders at Capital One offer these five essential tips for service members entering the civilian workforce:
Start With What You’ve Already Earned
Opportunity starts with preparation. Beyond the well-known Post-9/11 GI Bill, which can cover tuition, housing and books, transitioning service members can look into vocational rehab or the SkillBridge program, which allows them to do civilian internships during the last 180 days of service. Many employers also offer internal tuition reimbursement programs. Taking the time to proactively map out these benefits ensures you aren’t leaving valuable opportunities or money on the table.
Find Employers with Veteran Support Structures
With almost half of veterans leaving their first post-military job within a year, according to research published by the Institute for Veterans and Military Families and VetAdvisor, finding the right culture and community is key to a successful transition. Look for employers with active veteran networks and dedicated mentorship.
For example, Capital One’s Salute Business Resource Group serves as a thriving internal community of more than 6,000 members, offering peer support, year-round professional development and mentorship for veterans, reservists and military spouses. Additionally, partner organizations like Hiring Our Heroes provide career workshops, fellowships and job fairs to ensure you’re employment-ready from day one.
Lean Into and Translate Your Soft Skills
Veterans bring a distinct competitive advantage to the applicant pool. You should confidently lean into the cross-functional “soft skills” learned in the line of duty such as risk management, crisis resolution and building trust under high-pressure scenarios.
The trick is translating these capabilities out of military jargon on your resume. Swap military terms like “NCOIC” for “Operations Manager” or “commanded” for “directed.” To make this easier, look for military-friendly employers that employ dedicated military recruiters who specialize in decoding military resumes to align skills with the right roles.
Prioritize Support for the Whole Family
Military service is a family commitment, and the transition out of uniform affects everyone. Military spouses often face unique career hurdles, including frequent relocations and employment gaps. When evaluating employers, look for companies that offer holistic benefits and flexible structures.
For example, Capital One, recognized by “U.S. Veterans Magazine” as a Top Veteran Employer and Top Military Spouse Employer, actively supports military spouses and families through dedicated spouse hiring initiatives and internal support mechanisms. Furthermore, look for organizations that support continued military training and active-duty leave, ensuring military associates never have to choose between their service and their careers.
Build Your Civilian Network Early
In the military, your network is built in. In the civilian world, you have to cultivate it. Long before your terminal leave begins, connect with veterans who work at companies you admire. Reach out for brief, 15-minute informational interviews to learn about their transition journeys rather than simply asking for a job. With more than 70% of civilian jobs filled through networking, according to estimates from Career Horizons, making organic connections early is a powerful tool for getting your foot in the door.
To find additional resources and learn more about how to support the hiring of veterans and military spouses, visit CapitalOneCareers.com/Military.
Photo courtesy of Shutterstock
SOURCE:
health and wellness
Zepbound Linked to Lower Healthcare Costs in Adults 55+ With Obesity, Real-World Study Suggests
A new real-world study of adults over age 55 with overweight or obesity found that sustained use of Zepbound (tirzepatide) for weight management was associated with lower healthcare costs over time compared with similar adults who were not treated. Eli Lilly and Company said the findings were driven in part by lower rates of hospital admissions and emergency department visits, and were published in Diabetes, Obesity and Metabolism.
What the study found
According to Lilly, researchers estimated healthcare cost differences over time (excluding the cost of Zepbound itself) using two established analytic methods. Across both approaches, monthly healthcare costs were lower, on average, among older adults who stayed on Zepbound.
Key estimates reported in the release include:
- At six months: costs were up to 15% lower (up to $181 per patient, per month).
- At 12 months: the estimated difference widened to as much as $607 per patient, per month, reflecting up to 38% lower costs than those not treated (estimates varied by model).
In the primary analysis, adults over 55 treated with Zepbound had lower rates of hospital admissions and emergency department visits across every follow-up period, along with numerically higher rates of routine outpatient and office visitsa pattern the company said was consistent with greater engagement in routine care.
Why Medicare is part of the conversation
Lilly said the cost findings may be relevant for older adults, including those in Medicares GLP-1 Bridge program. The company noted that beginning at six months, estimated healthcare savings nearly covered the programs monthly treatment cost of $195 per patient, per month, and by 12 months the estimated savings exceeded the reported monthly treatment cost.
Its important to note the release also emphasizes a limitation: claims data do not capture Zepbounds net price, and the study excluded the cost of Zepbound from total treatment costs. That means the reported differences reflect potential savings elsewhere in care that could offset treatment costs, not the full net cost impact.
Who was included in the analysis
The retrospective observational cohort study used Komodos Healthcare Map, a database of de-identified claims data from more than 330 million individuals enrolled in U.S. healthcare plans. The analysis included 15,843 adults over age 55 (mean age 64.5) with obesity or overweight plus at least one obesity-related complication who initiated Zepbound between November 2023 and September 2025. Each Zepbound user was matched 1:1 with a control participant who met the same eligibility criteria but did not initiate GLP-1 or GIP/GLP-1 receptor agonist medication.
What Zepbound is
Zepbound (tirzepatide) is a dual GIP and GLP-1 receptor agonist indicated for adults with obesity, or some adults with overweight who also have at least one weight-related medical problem, to lose weight and keep it off. Lilly also noted Zepbound is FDA-approved to treat adults with moderate-to-severe obstructive sleep apnea and obesity, and should be used alongside a reduced-calorie diet and increased physical activity.
Safety summary (high level)
The release includes an indications and safety summary with warnings. Among other risks, Lilly notes Zepbound carries a warning about thyroid tumors, including thyroid cancer, and may cause serious side effects such as severe stomach problems, dehydration leading to kidney problems, gallbladder problems, pancreatitis, serious allergic reactions, and low blood sugar (especially when used with certain diabetes medicines). Patients should talk with a healthcare provider about risks and whether the medication is appropriate for them.
Related Links
- Zepbound (official product site): https://zepbound.lilly.com/
- Lilly newsroom: https://www.lilly.com/news
- Journal page (publisher hub): https://dom-pubs.onlinelibrary.wiley.com/journal/14631326
- Medicare (official): https://www.medicare.gov/
- FDA MedWatch (side effect reporting): https://www.fda.gov/medwatch
Source
- PRNewswire / Eli Lilly and Company press release (Aug. 26, 2026): Zepbound linked to lower healthcare costs in adults over age 55 with obesity according to a real-world study
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