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Nielsen Report Reveals Increasing Value of AANHPI TV Content and Audiences in 2023, Highlighting Opportunities for Advertisers to Better Engage a Growing Market

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Nielsen, a global leader in audience measurement, data, and analytics, has released the 2023 Asian American, Native Hawaiian, and Pacific Islander Diverse Intelligence Series report. The report reveals that AANHPI audiences watch about 27% more streaming content than the general population, with streaming platforms having more than 10% share of screen. Additionally, the report shows high bingeability scores of Asian-led content across top streaming platforms, highlighting opportunities for advertisers to better engage AANHPI audiences. The report also notes that despite a slight dip in representation from 2021 to 2022, streaming programs are still significantly more inclusive of AANHPI people than other platforms. Streaming had more than twice the representation on broadcast and three times the representation on cable.

Nielsen’s Vice President of Global Communications – DE&I, Patricia Ratulangi, stated that as Asians are the fastest-growing segment of the U.S. population in numbers and buying power, studios and advertisers can tap into the growing value of authentic stories and inclusive representation to engage an audience that is eager to see itself represented on screen. Furthermore, the report highlights that Asian Pacific American Heritage Month has collaborated with Gold House, the leading platform that unites, promotes and invests in Asian Pacific creators and companies, to spotlight AANHPI-driven television content.

The report also highlights that good content appeals to all audiences, with 91% of AANHPI audiences and 87% of general audiences being open to content featuring people outside of their identity group. Additionally, AANHPI audiences are 46% more likely than the total population to buy from brands that advertise in inclusive content. Furthermore, in 2022, brands in the categories of fashion, pet care, electronics, and travel allocated a significant portion of their advertising budget towards Asian-inclusive content. These are also the categories where Asian Americans are spending more than the general population.

Nielsen’s 2023 Asian American, Native Hawaiian, and Pacific Islander Diverse Intelligence Series report highlights the increasing value of AANHPI TV content and audiences. With the growing value of authentic stories and inclusive representation, studios and advertisers can engage an audience that is eager to see itself represented on screen. Furthermore, the report highlights the importance of inclusive content that appeals to all audiences and the significant portion of advertising budgets allocated towards Asian-inclusive content in 2022.

Please visit www.nielsen.com/asian-american to learn more. Join the discussion on LinkedIn (https://www.linkedin.com/showcase/nielsen-diversity-equity-and-inclusion/) and Facebook (Nielsen DiversityEquityAndInclusion).

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Entertainment

Lifestyle Icon Martha Stewart Confirmed As Vivid Sydney 2025’s Global Storyteller

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SYDNEYApril 3, 2025 /CNW/ — The world’s original global influencer, long before the term existed, Martha Stewart, is set to join Vivid Sydney for an exclusive, one off, In Conversation event. Martha will reflect on her extraordinary career, the evolution of her personal brand, and the changing face of food, design and home life. She’ll also share candid insights into her most memorable moments in popular culture—and what it really takes to stay relevant for over four decades.
Martha Stewart

Vivid Sydney 2025 in Conversation with Martha Stewart. Image credit – Destination NSW

“I have made some wonderful memories traveling to Australia over the years, so I am thrilled to return for Vivid Sydney. The conversation will be fun and honest, covering many aspects of my life and career”, says Martha Stewart. “I’m always looking for inspiration when I travel so I’m excited to see what Sydney has to offer.” In Conversation with Martha Stewart will take place at International Convention Centre (ICC) Sydney on Wednesday, 28 May. The first self-made female billionaire, Martha Stewart is an Emmy Award® winning television host, and best-selling writer of 101 books. The go to source for homemaking and culinary inspiration around the world, Martha didn’t just live the American Dream – she defined it. From her first book, Entertaining, published in 1982, Martha Stewart has remained a household name.  Never far from pop culture’s pulse, she graced the cover of the Sports Illustrated Swimsuit Issue in 2023 and, last year, was the subject of Netflix’s watercooler documentary Martha. Vivid Sydney Festival Director Gill Minervini says, “Vivid Sydney is unrivalled in its ability to offer exclusive, unmissable, and one-of-a-kind events to visitors. It’s incredibly exciting to welcome one of the most revered and fascinating minds to Sydney. We could not think of a better figure that encapsulates this year’s theme of Dream more than Martha Stewart.” Martha Stewart is the latest in Vivid Sydney’s Global Storyteller series, designed to bring together the world’s brightest minds and creative leaders to provide new forms of creative exchange and interactive engagement. Previous speakers include, pop culture sensations Jennifer Coolidge and Mike White, comedic visionary Amy Poehler, local superstar Troye Sivan, and Hollywood trailblazers Baz Luhrmann and Spike Lee. Vivid Sydney will be held from Friday 23 May to Saturday 14 June. Tickets to In Conversation with Martha Stewart are on sale Friday, 4 April at 9.00am AEDT at vividsydney.com. SOURCE Destination NSW

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family fun

Easter and School Holiday Escapes, A Family-Friendly Retreat at Sheraton Bali Kuta Resort

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BALI, IndonesiaApril 4, 2025 /PRNewswire/ — Celebrate Easter and the upcoming school holidays with an unforgettable beachfront getaway at Sheraton Bali Kuta Resort. With a refreshed lobby, a vibrant social lounge at &More by Sheraton, and the newly renovated “PlayHouse” kids club, the resort blends premium comfort with family-friendly fun in the heart of Kuta.

Wake up to the gentle sound of waves and breathtaking ocean views from your private balcony, setting the perfect tone for a memorable family escape. The Suite Experience package offers spacious comfort with a sofa bed, kids’ tent amenities, a one-time minibar, VIP perks, and a special family room setup. Begin your day with a lavish buffet breakfast, fueling adventures for the little ones at PlayHouse, where 20+ activities keep them entertained, while parents unwind by the infinity pool or enjoy curated moments with the Side by Side program. Afternoons invite relaxation and indulgence with the Jewelry Box Afternoon Tea, a delightful treat for the whole family. Families can also enjoy 15% off dining, including the famous Sunday Social Brunch, where kids dine free. As the sun sets, the revitalized lobby offers a warm, inviting space for coffee, pastries, and social gatherings, while &More by Sheraton sets the scene for a perfect evening with live music, handcrafted cocktails, and stunning views of Kuta Beach. Savor authentic Italian cuisine at Bene Italian Kitchen, sip signature drinks at &More by Sheraton, or explore diverse culinary delights at Daily Social, all with panoramic ocean vistas. Just steps from Beachwalk Shopping Center, local markets, and the iconic WXYZ Bar at Aloft Bali Kuta, the resort offers the perfect balance of relaxation and excitement. Whether an Easter egg hunt by the beach or a sunset cocktail, every moment is designed for lasting memories. Ashley Lai, Cluster General Manager of Sheraton Bali Kuta Resort & Aloft Bali Kuta at Beachwalk, shares “It’s more than a place to stay, it’s a destination. With refreshed spaces, family-friendly experiences, and unmatched dining, we create moments that last a lifetime.” Enjoy the Marriott Bonvoy Fast Track program, become a member and register by April 14, 2025, to earn 1,000 bonus points and 1 Elite Night Credit per night. For more information visit Sheraton Bali Kuta Resort.   SOURCE Sheraton Bali Kuta Resort

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  • Rod Washington

    Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art.

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pop culture

1970s TV Series Emergency! – Portrayal of Firefighters and Paramedics in Los Angeles County

“Emergency” was an action-packed drama that followed the daily lives of firefighters and paramedics in LA County.

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The 1970s prime-time television series “Emergency!” was an action-packed drama that followed the daily lives of courageous firefighters and paramedics in Los Angeles County. The show, which aired from 1972 to 1979, was praised not only for its gripping storylines and character development but also for its realistic portrayal of the emergency services industry. It provided a compelling look into the challenges and triumphs faced by first responders, highlighting their incredible dedication and heroism in the face of danger.

Emergency cast 1973
Cast of TV’s Emergency! (1973), L-R: Kevin TigheRobert FullerJulie LondonBobby Troup and Randolph Mantooth NBC Television

The Origin of Emergency!

The show was spun off from the original series “Adam-12,” which was also set in Los Angeles and followed the lives of two police officers. “Emergency!” took the same approach but shifted its focus to the lives of firefighters and paramedics. This innovative show was created by Robert A. Cinader and Jack Webb, the latter also known for producing “Adam-12” and “Dragnet.”

At the heart of “Emergency!” was its talented cast, led by Randolph Mantooth, who portrayed firefighter and paramedic John Gage. Mantooth’s charismatic performance was complemented by Kevin Tighe, who played his reliable partner Roy DeSoto. The ensemble cast also included Julie London, who breathed life into nurse Dixie McCall; Bobby Troup, who played the compassionate Dr. Joe Early; and Robert Fuller, who took on the role of the authoritative Dr. Kelly Brackett.

One of the show’s standout features was its commitment to authenticity. It was praised for its accurate portrayal of the emergency services industry, an effort bolstered by the involvement of real-life firefighters and paramedics serving as technical advisors. This attention to detail extended to the use of actual emergency vehicles and equipment, earning the show a loyal following of industry professionals and curious viewers alike.

“Emergency!” was known for its gripping action scenes, which often involved realistic special effects that depicted explosions, fires, and other dangerous situations. The show’s excitement wasn’t limited to physical dangers; it also tackled significant social issues of the time, such as drug abuse, mental health, and domestic violence. This made “Emergency!” a groundbreaking program that addressed topics other shows of the era often shied away from.

Despite its success, “Emergency!” was canceled in 1979 after seven impactful seasons. However, its legacy persisted. The show paved the way for subsequent action-packed dramas, such as “CHiPs” and “Miami Vice,” and it inspired a new generation of viewers to pursue careers in emergency services. The influence of “Emergency!” is also seen in modern medical dramas like “ER” and “Grey’s Anatomy,” which continue to blend high-stakes action with personal and social issues.

In retrospect, “Emergency!” not only entertained millions but also educated the public about the critical work of emergency responders and healthcare professionals, leaving a lasting impact on both television and real-world perceptions of these vital services.

Squad 51
Squad 51 before restoration, picture taken at Pomona Raceway in the 1970s. Wikipedia

Emergency! was a groundbreaking television series that meticulously followed the daily lives and challenges of firefighters and paramedics in Los Angeles County. The show was universally praised for its realistic portrayal of the emergency services industry, as well as for its thrilling and hair-raising action scenes. The cast was spearheaded by the talented Randolph Mantooth and Kevin Tighe, who delivered compelling performances that were both heartfelt and authentic. They were joined by a stellar supporting cast, including Julie London, Bobby Troup, and Robert Fuller, each bringing their unique charisma and depth to the show. Emergency! was initially spun off from the original series Adam-12, yet it carved out its own significant legacy, leaving an indelible mark on the television industry. More than just entertainment, the series brought public attention to the vital and courageous work of emergency responders, inspiring many to pursue careers in this essential field.

https://en.wikipedia.org/wiki/Emergency!

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  • Rod Washington

    Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art. View all posts


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