Food and Beverage
PEPSI® CELEBRATES ITS HISTORIC 125TH ANNIVERSARY WITH 125-DAY-LONG CAMPAIGN, SPOTLIGHTING ICONIC MOMENTS OF THE PAST, PRESENT AND FUTURE
BRAND BEGINS ITS NEXT ERA AS NEW LOGO AND PACKAGING BEGINS TO ROLL INTO MARKETPLACE
Pepsi Kicks off 125th Birthday Celebration with Announcement of the Pepsi 125 Diner, an Immersive Dining Experience in New York City
PURCHASE, N.Y. /PRNewswire/ — On August 28, 1898, in New Bern, North Carolina, pharmacist Caleb Bradham renamed “Brad’s Drink,” his popular non-alcoholic digestif, “Pepsi-Cola.” 125 years later, Pepsi has become one of the world’s most recognizable brands and today, it officially ushers in its next era while honoring its storied legacy, as the brand’s new logo begins to roll out in stores nationwide.
In honor of its 125th birthday, Pepsi will celebrate its iconic history where it has lived at the center of pop culture – in sports, music, and entertainment – and look ahead to the brand’s next 125 years. On August 28 the brand will start the party by offering free Pepsi to everyone across the U.S., and over the course of the 125 days leading up to New Year’s Eve, the brand will launch 125 various types of programming including immersive events, social content moments and giveaways. Each touchpoint and its corresponding programming will revisit and reimagine the impactful and culture-driving moments fans have cherished throughout the brand’s rich history just as the new Pepsi logo, which pays homage to past brand looks, comes to life for consumers wherever they shop, dine, play and scroll, ushering in the next era of culture-defining moments.
125 YEARS OF TRAILBLAZING
Pepsi has been and continues to be a driver of cultural impact and relevance for 125 years. From having the only female professional skywriter draw Pepsi in the clouds to creating iconic moments with some of the biggest pop stars on the planet to making the Super Bowl Halftime Show the most watched 12 minutes of music; from initiating the now iconic ‘Pepsi Challenge’ to trailblazing the idea of lifestyle marketing with music videos as commercials; from creating flavors like Pepsi Wild Cherry and groundbreaking innovations like Nitro Pepsi, time and again Pepsi has found itself on the cutting edge of pop culture, embracing what fans love about culture. And now, Pepsi will pull back the curtain on its history for 125 days, complete with an immersive experience consumers will have to see – and taste – to believe.
THE PEPSI 125 DINER
To kick off the 125th birthday celebrations, Pepsi is announcing the opening of The Pepsi 125 Diner – a unique and immersive restaurant experience set to open its doors in early October in New York City. Inspired by the timeless American diner, as well as the role diners have played as a setting for some of the most memorable moments of Pepsi, including “Is Pepsi OK,” “The Pepsi Girl,” “Pepsi-Cola Soda Shop” and many more, The Pepsi 125 Diner will bring to life the unapologetic enjoyment the brand has become known for:
- The restaurant’s design will artfully mirror the sets of some of the most memorable Pepsi commercials and feature real, one-of-a-kind memorabilia from the Pepsi archives, while also celebrating the brand’s new look and feel.
- A specially created indulgent food menu, proving that food is indeed Better With Pepsi, will feature mouthwatering diner favorites alongside unique Pepsi creations, old and new:
- Viral sensations from Pepsi such as Pepsi PILK
- Celebrated limited time flavor offerings like Crystal Pepsi and Pepsi-Cola Soda Shop
- Eat-it-to-believe-it Pepsi food creations like Pepsi-Colachup and much more.
- The Pepsi 125 Diner will open October 19 – October 25, in the heart of New York City.
- Seatings will be booked at two-hour increments with tickets starting at $50 per person. Attendance includes a full three course meal, complimentary Pepsi beverages and cocktails (pending age verification), and a front row seat for an immersive Pepsi experience.
- Fans clamoring for a seat at this epic cultural experience can visit https://pepsidiner.com/ to sign up for priority pre-sale access, guaranteeing an opportunity to score tickets before they go on-sale to the public next month. Even better, the first 25 fans who sign up for priority access and confirm a booking once available will score limited edition Pepsi swag, ensuring their place in history while transporting them into a time capsule of iconic Pepsi moments.
- For those outside of the New York area, five lucky Pepsi fanatics will be awarded a trip with a friend to New York City to experience the diner in person, via the Pepsi 125 Diner sweepstakes, open now at PepsiDinerSweepstakes.com.
“Pepsi has become an iconic brand over the past 125 years with a rich legacy of challenging the status quo in pursuit of enjoyment – both in the beverage industry and pop culture at large. As we celebrate the brand’s historic milestone over the next 125 days, we will honor some of our most cherished cultural moments as we look ahead towards our next chapter with the rollout of the new Pepsi logo and visual identity,” said Todd Kaplan, Chief Marketing Officer – Pepsi. “The Pepsi 125 Diner will bring the best of Pepsi all together under one roof – from some of our favorite advertisements to our biggest music moments to our rarest product experiences, and so much more – it will truly be a one-of-a-kind immersive experience unlike anything else.”
125 DAYS OF 125TH BIRTHDAY CELEBRATIONS, USHERING IN THE NEW PEPSI LOOK & FEEL
The 125th anniversary of Pepsi coincides with the official transition to the brand’s new logo and visual identity across all touchpoints including packaging, signage, equipment and more, marking the next era for the iconic brand. As consumers begin to spot the new visual identity on store shelves, Pepsi will celebrate its birthday, its future and its loyal fans in a number of exciting ways, including:
- On August 28, the official brand birthday, fans can text “PEPSI125” to 81234 to get a free Pepsi subject to Terms and Conditions.
- A new suite of high energy commercials to start airing this fall, showing Pepsi at the center of the most fun and accessible moments in life with family and friends. Featuring the new brand design that showcases a bold typeface, signature pulse and an updated color palette, including the color black highlighting the brand’s commitment to Pepsi Zero Sugar, the new spots, set to run across linear and digital platforms, highlight that while consumers favorite Pepsi products will look different on-shelf, in-store and at restaurants, the great crisp, refreshing taste of Pepsi products remains the same. SEE HERE
- Across Pepsi-owned channels the brand is celebrating amazing brand moments from over the years for 125 days with consumer giveaways, activations and future surprises to engage and excite consumers nationwide.
To stay updated on the latest news around the Pepsi 125th celebration fans can follow Pepsi on Instagram, Facebook, X and Threads (@Pepsi) or visit Pepsi.com for more.
Pepsi® Brand 125th Anniversary Campaign
Since its inception in 1898 in New Bern, N.C. Pepsi® has evolved into one of the most iconic global consumer brands and remains a staple of pop culture and consumer enjoyment. Now through December 31, Pepsi will celebrate its 125th anniversary over the course of the 125 days leading up to New Year’s Eve. #Pepsi125 will honor the brand’s legacy, both past and present, while looking ahead to the next 125 years as the brand enters a new era with a celebrated new visual identity. To stay informed on the brand’s 125th anniversary celebration, fans should follow Pepsi on Instagram, Facebook, X and Threads (@Pepsi) and visit Pepsi.com for more.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
SOURCE PepsiCo Beverages North America
(Family Features) Between work, after-school activities and homework, planning memorable family time is nearly impossible. Changing that mindset can start by making mealtime simpler with recipes that serve up big smiles for the whole family and fuel fun, even on weeknights.
As a quick and easy mealtime solution that gives families time back to make lasting memories, Mrs. T’s Pierogies are pasta pockets filled with the stuff you love like creamy mashed potatoes, cheesy goodness and other big, bold flavors. Now, parents can get all their loved ones involved with the Go-Fun-Me Challenge – a commitment to make a simple dinner one night a week and create a memorable family experience in or out of the home with the time saved. By opting in between May 2-June 3, parents are entered to win $12,000 and a year supply of pierogies to help fund and fuel all of that fun.
You can find a little inspiration in recipes like these Pierogy Burrito Bowls, loaded with cheesy pierogies, cherry tomatoes, corn, sliced avocado and homemade avocado mayo crema for a simple meal everyone in the family can enjoy.
No matter how parents switch up their weeknight routines, like a trip to the park or an at-home movie night, pierogies make weeknight recipes like this one possible because they’re simple and easy to prepare, leaving more time for parents to do the stuff they love with the ones they love.
Opt into the challenge and find more recipes fit for family fun by visiting MrsTsPierogies.com/Go-Fun-Me.
Pierogy Burrito Bowls
Prep time: 10 minutes
Cook time: 10 minutes
Servings: 4
Burrito Bowls:
- 1 tablespoon avocado oil
- 1 bag (2 pounds) Mrs. T’s 4 Cheese Medley Pierogies
- 1 cup cherry tomatoes, halved
- 1 cup fresh or frozen corn, lightly roasted
- 1 ripe avocado, pitted and thinly sliced
- 1 cup pickled red onions
- 3/4 cup Cotija cheese
- fresh chopped cilantro, for garnish
Avocado Mayo Crema:
- 1/2 cup mayo
- 1 ripe avocado, pitted and roughly chopped
- 1/2 lime, juice only
- To make burrito bowls: In medium skillet over medium heat, add avocado oil. Saute pierogies in batches, approximately 8 minutes on both sides, until golden brown. Remove from heat and set aside.
- Divide pierogies, cherry tomatoes, corn, avocado, pickled red onions and Cotija cheese evenly among serving bowls. Garnish with cilantro.
- To make avocado mayo crema: In food processor, process mayo, avocado and lime juice until smooth.
- Drizzle avocado mayo crema over bowls, as desired.
SOURCE:
Mrs. T’s Pierogies
Beverages
International Delight Introduces Cold Foam: Elevate Your Coffee Experience at Home
Experience the premium coffee shop taste at home with International Delight’s Cold Foam, the innovative way to elevate your coffee creations.
Hey coffee lovers and flavour enthusiasts! Get ready to elevate your coffee game at home with International Delight’s newest and first-to-market innovation, Cold Foam. This exciting launch brings the indulgent coffee shop experience right to your doorstep without breaking the bank.
On April 8, 2024, International Delight introduced Canadians to Cold Foam, a unique product that effortlessly elevates your coffee creations. It’s as easy as 1-2-3: shake it, foam it, and sip it! In just a few simple steps, you can transform any hot or cold coffee into a foaming delicious (yes, you read that right) coffee shop drink.
International Delight listened to the desires of coffee lovers and delivered a game-changing product. With Cold Foam, they have revolutionized the at-home coffee experience, creating a multi-sensorial product that offers satisfying flavors and textures. Now, you can enjoy a premium coffee shop-style drink from the comfort of your own home.
Recognizing the rising popularity of cold foam in coffee shops and the growing number of consumers looking to recreate these specialty drinks at home, International Delight saw an opportunity. They took inspiration from social media, where coffee lovers seek unique creations, and developed their innovative Cold Foam product. Not only is it distinct to the brand, but it is also a first-of-its-kind offering on grocery shelves in Canada.
Indulgence is the name of the game with International Delight Cold Foam. Available in two fan-favorite flavors, French Vanilla and Caramel Macchiato, this coffee shop-style foam topper adds a creamy and foamy touch to your hot or cold coffee. Watch as it gradually mixes the creamer into your cup, creating a one-of-a-kind, indulgent experience. The best part? No frothers or extra tools needed! International Delight fans can enjoy their beloved foamy flavor hassle-free.
Starting in April 2024, you can find International Delight Cold Foam in major Canadian retailers nationwide. With just one can, you’ll enhance over 20 coffees and enjoy the delightful flavor at your fingertips. To celebrate, International Delight is running a pop-up sampling activation at the Toronto Eaton Centre in Toronto, Ontario, where you can grab free samples of cold brew coffee with Cold Foam from April 29th to May 5th, 2024.
Cold Foam is just the latest addition to International Delight’s commitment to delivering exciting coffee enhancing products that can’t be found anywhere else. So, coffee enthusiasts, get ready to sip, foam, and indulge with International Delight Cold Foam. Your at-home coffee experience will never be the same again!
Visit www.InternationalDelight.ca and follow @internationaldelightca on Instagram and @internationaldelightca on TikTok to stay tuned on what’s next!
About International Delight Canada
International Delight® Canada has been transforming cups of coffee into moments that spark joy through one-of-a-kind, bold coffee enhancers and iced coffee flavours. By uniting people with smooth and rich flavours that add flavour to your cup and your life, International Delight Canada brings people together over a cup of coffee, creating opportunities for connection, inclusion and celebration. International Delight Canada coffee enhancers and iced coffees are available Canada-wide at major grocery retailers, convenience stores, and mass merchandisers across Canada. For more information, visit www.InternationalDelight.ca.
About Danone Canada
Danone Canada is a business unit of Danone and operates from head offices in Boucherville, Quebec and Toronto, Ontario. Danone Canada is the country’s largest consumer-facing Certified B Corporation®, demonstrating that the company meets the highest standards of social and environmental performance, accountability, and transparency. Danone Canada’s ambition is to produce healthful dairy, plant-based products, and coffee creamers and beverages, create economic and social value, and nurture natural ecosystems through sustainable agriculture. Its portfolio of brands includes Activia®, Oikos®, DanActive®, Danone®, Silk® plant-based foods and beverages, So Delicious® Dairy Free, Stok®, International Delight®, evian® and more. For more information, connect with Danone Canada online at www.danone.ca, and on Facebook, Twitter, or LinkedIn.
| 1 Source: “Coffee and RTD Coffee, US 2021” Mintel, August 2021 |
SOURCE Danone Canada
Food and Beverage
Blue Bunny Introduces Twist Pints: Adding a Twist of Flavor to the Frozen Aisle
Blue Bunny introduces Twist pints: a deliciously twisted combination of indulgent flavors swirled to perfection.
Blue Bunny, the well-loved ice cream brand, is delighting taste buds across the nation with its latest creation – Twist pints! These frozen treats bring a whole new level of indulgence by combining two delicious flavors into one delectable pint, adorned with a heavenly ribbon of ooey-gooey goodness. With flavors like Chocolate Vanilla, Strawberries & Cream, Cookies & Cream, Candy Bar, Mint Chocolate, Blu’s Birthday Cake, and Cherry Chocolate, Blue Bunny is giving ice cream lovers a taste experience like never before.
Creating Dual-Flavored Bliss:
The success of Blue Bunny’s Twist Cones inspired the team at Blue Bunny to take the dual-flavored soft serve experience to new heights with Twist pints. Jeremy Hrynewycz, Brand Marketing Director at Blue Bunny, explains, “The overwhelmingly positive response to launching Twist Cones fueled our determination to create Twist pints. We carefully curated each twist to incorporate two flavors that consumers love, resulting in a DUAL-icious experience.” These unique pints are set to become the ultimate indulgent frozen treat of 2024.
More to Love, Pint by Pint:
While the Twist Cones were already a huge hit, Blue Bunny wanted to offer even more enjoyment to ice cream enthusiasts. Thus, Twist pints were born, featuring the same irresistible swirls of flavor in a conveniently pint-sized package. Whether you prefer to savor it solo after a long day or share it with loved ones, Blue Bunny ensures that Twist pints are perfect for any occasion.
Twisted Taste Tests and Great Wolf Lodge Partnership:
To celebrate the launch of Twist pints, Blue Bunny has joined forces with Great Wolf Lodge to create an experience like no other – the Twisted Taste Tests. At select locations throughout April, visitors will have the opportunity to try the luscious Twist pints right before embarking on the thrilling waterslides, combining the delights of flavor and adventure in one unforgettable event. For more information on how to get involved, visit [Website].
Where to Find Blue Bunny’s Twist Pints:
Blue Bunny wants to make sure that everyone has access to the delightful Twist pints. That’s why you can find them at retailers nationwide, including well-known stores like Walmart, Kroger, Food Lion, Albertson’s, Safeway, and Publix. Look out for that eye-catching Blue Bunny packaging!
About Blue Bunny:
For more than 80 years, Blue Bunny has been bringing joy to dessert lovers with their range of delicious dairy treats. Today, they offer over 75 varieties of frozen indulgence. Blue Bunny constantly innovates to bring playfully indulgent treats to freezers nationwide, and Twist pints are their latest creative masterpiece. You can find their beloved classics, such as Mini Swirls cones, signature Bunny Tracks scoopables, and award-winning Load’d Sundaes loaded to the max with mix-ins. Blue Bunny desserts can be found on shelves or served at various locations. For more information, visit Blue Bunny’s official website [Website].
About Wells Enterprises:
Wells Enterprises, Inc., the largest privately held ice cream manufacturer in the United States, has been delighting ice cream aficionados since 1913. As an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods, Wells produces more than 200 million gallons of ice cream annually. Blue Bunny, Halo Top, Bomb Pop, and Blue Ribbon Classics are just a few of the iconic brands created by Wells. With nearly 4,000 ice cream enthusiasts on their team, Wells is headquartered in Le Mars, Iowa, famously known as the “Ice Cream Capital of the World” due to its status as the largest location for ice cream production. Wells operates multiple manufacturing facilities across the United States, ensuring that quality and deliciousness are delivered with every bite. Learn more about Wells Enterprises at [Website].
Blue Bunny has once again captured the hearts and taste buds of ice cream lovers nationwide with the launch of their Twist pints. These unique frozen treats, expertly twisted to perfection, offer a wonderful blend of flavors adorned with mouthwatering ribbons of decadence. With the convenient pint size, it’s even easier to enjoy these DUAL-icious goodies alone or share them with loved ones. Keep an eye out for Blue Bunny’s Twist pints at your local retailer, and don’t forget to visit their website for more delightful frozen treats. Get ready to twist up your taste buds with Blue Bunny!
https://www.bluebunny.com/products/twist-cones
SOURCE Blue Bunny
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